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P27 Layout 1 WEDNESDAY, JUNE 10, 2015 TECHNOLOGY Israeli start-up spins web of deception to foil hackers TEL AVIV: Israeli start-up Illusive Networks says it can beings, they have weaknesses, they become very ing to steal information. It is transparent to users and Alcatel-Lucent, Cisco and Innovation Endeavors, found- foil cyber hackers by lulling them into thinking they greedy,” Illusive Chief Executive, Shlomo Touboul, said. security staff and does not affect the normal functioning ed by Google executive chairman Eric Schmidt. have found a way to steal data, which is actually fake. The company, founded by Ofer Israeli, previously a of the devices, computer servers and network equip- With cyber attacks now regularly infiltrating organi- The company, set up last year, says algorithms in its researcher at Israeli computer security pioneer Check ment. sations on the Internet, most still fail to realise they have software are able to detect that a person is not using a Point Software, counts US and Israeli banks as well as Avivah Litan and Lawrence Pingree, analysts at been targeted until months have passed, by which time network in an ordinary way but is seeking out credit card insurance, healthcare, telecoms and law firms among its Gartner- which included Illusive in its 2015 “Cool Vendors the damage has been done. information, for example. customers. in Security Intelligence”-said such deception techniques Illusive says that once hackers start moving around in The software is aimed at “targeted attacks” or Israeli said the company’s solution differed from will become more prevalent because they are more a network, it can neutralise the attack and trigger an “advanced persistent threats”-cyber attacks that are usu- existing “honeypots” that lure attackers into selected effective than defensive methods and easier to deploy. intrusion report, enabling technical administrators to ally trying to access a credit card database or a file server traps. Large networks require an endless number of hon- Illusive’s biggest challenge will be convincing cus- detect and contain the attack at an early stage. with sensitive information about clients. eypots to trap attackers, making it hard to keep pace tomers and IT administrators that its system won’t inter- “We doubled sales over the last three months and we As a single client of a bank wouldn’t be trying to get with the level of attacks across an organisation, which fere with normal business operations, they said. are looking to double sales in the next six months,” said this information, the software entices the hacker by can have thousands or even millions of devices to pro- The start-up raised an initial round of $5 million from Touboul, who has founded three cybersecurity compa- showing him, for example, a “quick” path to the credit tect. Illusive “paints a deceptive layer of honey over the Team8, a new fund focused on cyber security and led by nies including Finjan and Shany, which was acquired by card database, which is in fact false. entire network,” Israeli said. veterans of the Israeli army’s 8200 intelligence and elec- Intel. The company plans to open an office in New York “We look at attackers’ vulnerability. They are human The false information is only visible to attackers try- tronic espionage unit. Investors in Team8 include soon and then expand to Europe next year. — Reuters Research finds enterprises in the region not prepared for digital future DUBAI: EMC announced the results of The new digital world, Information Generation: Transforming The whereby organiza- Future that explores the impact of a growing tions must adapt global community of digital citizens. in order to stay Whether we’re working, keeping fit, learn- competitive. ing, playing, purchasing online or watching TV, o 63% believe we are making new digital demands of the that customers businesses with which we deal.These individu- want access to als are always connected and engaged online, services faster and have the world’s information at their fin- o 56% believe gertips. They also view the world very differ- that customers ently. Based on input from 3,600 Director-to-C- want 24/7 access Suite business leaders across 18 countries and connectivity including the UAE and Saudi Arabia, the study Mohammed Amin o 51% believe reveals new expectations of these individuals that customers want and identifies the fundamental business attrib- a personalized experience utes critical for organizations to successfully o 43% believe that customers want access compete and thrive in this new landscape. on an increasing number of multi-channel platforms Changing Business and Customer Expectations Fundamental business The majority of respondents in the UAE and The study highlights that the demand for Saudi Arabia (99%) report that recent techno- better use of data and insight is coming from logical advances have impacted the way that both internal and external forces. their organization does business. Internally, the demand is most likely to 62% agree that the rapid adoption of come from the IT department (47%), finance mobile, social, cloud and big data technologies (37%), the IT department (47%), marketing SAN FRANCISCO: Apple’s senior vice president of Internet Software and Services Eddy Cue speaks during the Apple WWDC on Monday. —AFP is changing customer behaviour and creating a (32%) and the C-suite/board level (28%), and externally from competitors (40%) and cus- tomers (36%) Due to the new Information Generation- Apple aims to become driven demands, businesses agree that trans- formation is critical. Business leaders have identified five “make-or-break” business attrib- utes, all of which have information at their online music powerhouse core. While business leaders in the UAE and Saudi Arabia agree the below are high priority, they admitted that very few have thoroughly ‘To change the way you experience music forever’ embodied them. o 6% demonstrate transparency and trust SAN FRANCISCO: Apple is making its play to shake Beats 1 radio build strong ties with musicians and recording o 6% innovate in agile ways up online music with a subscription service combin- The service includes a live radio station called labels. o Only 5% can predictively spot new ing on-demand songs, streamed playlists and a social Beats 1, tools to find curated playlists or individual “None of the other technology companies quite opportunities stage for musicians. songs and a social music network where artists can get to this level,” Forrester analyst Frank Gillett told o 4% operate in real-time The new Apple Music-which could be a powerful share life behind the scenes with fans. AFP after the keynote. “Apple is the only one who is o 3% deliver personalized experience rival to online services such as Spotify, Pandora and “Beats 1 is a 24-hour listening experience led by in the music business as opposed to selling stuff Jay Z’s fledgling Tidal-will launch June 30 in 100 coun- influential DJs Zane Lowe in Los Angeles, Ebro from the music business.” Challenges tries. Darden in New York and Julie Adenuga in London,” Jay Z earlier this year bought Tidal from While 63% of respondents agree that hav- It will initially be available to consumers with Apple said. Sweden’s Aspiro for $56 million and relaunched it ing access to relevant information and insights Apple devices and later this year to those using Beats 1 will feature exclusive interviews, guest on March 30 with fellow stars, including his wife would improve decision making, challenges Android-a shift for Apple, which aims to attract cus- hosts and music industry news. Beyonce and Madonna, who all are stakeholders. remain: tomers from the rival mobile system dominant “We love music, and the new Apple Music serv- The stars billed Tidal as a company that sup- * 33% admit they are drowning in informa- around the world. “This will be the first Apple-brand- ice puts an incredible experience at every fan’s fin- ports artists and geared the service toward audio- tion overload ed app or service to reach Android and is a strategic gertips,” said Eddy Cue, Apple senior vice president philes. * 31% of respondents state that the abun- shift for Apple in its approach to the main rival smart- of Internet software and services at the Apple Tidal’s top-level service costs $19.99 a month, dance of information helps them learn what phone platform,” said IHS Technology head of mobile developer conference in San Francisco. twice that of Spotify which-unlike its rivals and they need to do, but leaves them unable to analysis Ian Fogg. Apple has traditionally limited pop- The new service, news of which was leaked over despite opposition from some artists-also has a turn the ‘learning’ into actionable results ular services or content to its own devices, keeping the weekend by a top Sony executive, could free tier. Beats1 live global radio station from Apple * 22%% said that the abundance in infor- people in its “eco-system” and promoting sales of its become a major force in the music industry and will be free for listening and not feature ads. mation has improved their ability to do their hardware. Opening Apple Music to rival mobile was touted as a “revolutionary” step by Apple, job phones or tablets could signal that the iconic compa- which shook up the sector more than a decade ago Upgrading iOS, smartwatch The study also highlighted key factors hin- ny is out to create a stand-alone platform to dominate with its first iTunes digital music store. Apple also announced updated software for the dering the effective use of data: the way music is listened to in the age of streaming “Apple comes late to the music streaming busi- iPhone and iPad, as well as for the Apple Watch and o 40% believe that the current organization digital content, according to analysts.
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