News Release for Immediate Release
News Release For Immediate Release Towards a more educated, empowered and discerning media consumer Media Fiesta, a month-long media campaign for all Singaporeans Singapore, 3 March 2011 – Singaporeans from all segments of society, young and old, can now learn how they can become more savvy and discerning in the way they consume media. Media Fiesta 2011, the third edition of a month-long festival offering interactive media activities, experiential games and a showcase of local talent and media offerings, kicked off today at *SCAPE. Themed “Celebrate and Discover Media”, Media Fiesta 2011 will bring Singaporeans on an exploratory journey into the highly-dynamic world of media. Mr Lui Tuck Yew, Minister for Information, Communications and the Arts (MICA), was the Guest-of-Honour at the launch. Media Fiesta 2011 is hosted by the Media Development Authority (MDA) and organised by Pico Art International. Through Media Fiesta, MDA seeks to nurture a culture of creativity and foster a connected and cohesive society through: 1. Exposing Singaporeans to the whole spectrum of traditional and interactive digital media, and raising their awareness of emerging media technologies 2. Promoting the discerning and responsible use of media, and 3. Providing opportunities for Singaporeans to appreciate made-by Singapore media content, services and applications, and embrace media for work, learning and play Four Anchor Events Showcase Local Talents Targeting over 120,000 Singaporeans including students, parents and young working adults, Media Fiesta 2011 will showcase various media platforms - covering music, publishing, games and film - through four anchor events which will be held, over four weekends in March.
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