CITY OF LOS ANGELES WORKFORCE INVESTMENT BOARD BUILDING A STRONGER LOS ANGELES WORKFORCE

2010 - 2011 ANNUAL REPORT Letter from Mayor Antonio Villaraigosa City of Los Angeles

Congratulations to the City of Los Angeles Workforce Investment Board for another outstanding year. In the face of a record demand for workforce development services I charged the WIB members to meet aggressive goals, and they rose to the occasion. More than 200,000 Angelenos found employment help at one of the City’s 18 WorkSource Centers, and 2,583 young adults took the first step towards a promising career with the help of WIB programs and services. The WIB and its partners have remained focused on their mission to develop a skilled and innovative workforce for our city, and continue to play a vital role in transforming the Los Angeles economy. Thank you to the Board, City staff and workforce development system partners for your leadership in creating an innovative and relevant workforce agenda for our city. With your help, Los Angeles will continue to be one of the most desirable cities in the world in which to live, work and do business.

Letter from Charles Woo Chair, City of Los Angeles workforce Investment Board

I am proud to present the City of Los Angeles Workforce Investment Board Annual Report for performance year 2010-2011. We have had an outstanding year serving a record number of customers—including workers of all ages and businesses of every size—with training and employment services. Seventeen WorkSource and OneSource Centers were recognized with a Four Star award level recognition from the Los Angeles City Council for their outstanding service to Angelenos in need of help competing in today’s job market. I am especially thrilled to see the evolution of our partnership with Los Angeles Economic Development Corporation to offer customized services to help businesses stay open and avoid layoffs. In today’s marketplace, this focus on business and one-on-one interaction with workers is the key to boosting our local economy and the health of our Los Angeles workforce. I hope that this report provides you with a closer look at our vital work in strengthening the workforce that helps make this City one of the greatest in the world.

ii City of Los Angeles Workforce Investment Board Annual Report 2010-2011 Letter from GREGG IRISH EXECUTIVE DIRECTOR , CITY OF LOS ANGELES WORKFORCE INVESTMENT BOARD

I am pleased to share with you the City of Los Angeles Workforce Investment Board 2010-2011 Annual Report. The continuing economic challenges that Los Angeles faced in the last year were an opportunity to come up with better and more efficient ways to serve workers and employers. Our performance year ended with unemployment at 13.6 percent--still high, but down from the start of the year in July 2010 when unemployment stood at 14.8 percent. However, we continued to execute our vision of creating a dynamic, world-class workforce that is capable of meeting job seeker and market needs. We successfully used stimulus funding to ensure that dislocated workers and disconnected youth received training in key sectors that are poised for growth and connected to employer needs. We also kicked off JobsLA.org, which offers thousands of job seekers and employers integrated online workforce development services at their fingertips. As we look forward to the coming year, we will continue to make economic recovery a priority by creating a skilled, prepared and innovative workforce to fuel the future of Los Angeles.

Letter from RICHARD BENBOW GENERAL MANAGER, city of LOS ANGELES COMMUNITY DEVELOPMENT DEPARTMENT

I would like to take this opportunity to acknowledge the hard work and dedication of the City of Los Angeles Workforce Investment Board and congratulate its members for their amazing accomplishments over the past year. The WIB is responsible for establishing workforce development policies and providing oversight of initiatives that encourage economic growth, promote job creation, meet the needs of businesses and train residents for employment and career opportunities. The Mayor and City Council have charged the Community Development Department with implementing these workforce development programs and services. CDD has a unique, cooperative relationship with the WIB; under the Board’s leadership, we have increased our strategic planning capacity, strengthened our workforce development delivery system and enhanced the quality of our services. I take pride in being among the WIB’s members and am confident in our ability to meet the challenges of ensuring that Los Angeles remains competitive in the global economy.

1

The Los Angeles Workforce Investment Board (WIB) promotes economic well-being locally by: ff improving employment opportunities for workers by enriching their knowledge base, growing their skill set and identifying job openings ff providing employers and businesses access to a qualified workforce and specialized training ff guiding the City’s workforce policy priorities and investments ff assisting in the reemployment of workers during times of economic transition

BOARD MEMBERS

Indicates Executive Board Member

Zeth Ajemian Sophia Esparza Art Lopez David Rattray Kaiser Permanente Walnut Center Chicana Service Action Center North American Security Los Angeles Area Chamber of Commerce Carole Anderson David Flaks Frank Miramontes Los Angeles Trade-Technical Los Angeles County Economic City of Los Angeles, Department of Norman Ross, Jr. College Development Corporation Water and Power Polaris Enterprises

Richard Benbow Shawn Fonder Jackie Mizell-Burt Robert Sausedo City of Los Angeles Community Lundgren Management Corporation Los Angeles County Department of Schneider Electric Energy Development Department Public Social Services Solutions Anita Gabrielian Felicito (Chito) Cajayon AT&T Ed Morris Darold Sawyer Los Angeles Community College Los Angeles Unified School District Pratt and Whitney District Christopher Griswold Local 986, International Ruth Lopez Novodor Carmel Sella Aida Cardenas Brotherhood of Teamsters Beverly Oncology and Imaging Wells Fargo Bank Building Skills Partnership Medical Group, Inc. Joseph Herrera Helen Romero Shaw David Crippens Staples Center Cheryl Parisi Southern California Gas Company DLC & Associates American Federation of State, Jacquelyn Honoré County, and Municipal Employees Paula Starr William Dahlman YWCA/Los Angeles Job Local 36 Southern California Indian Center WRD & Associates Corps Center Sejal Patel Larry Thompson Shomari Davis John Hughes Service Employees International Xerox Corporation IBEW Local 11 Rhythm & Hues Union Local 721 Laura Trejo Michael Dolphin Don Jue Patricia Pérez City of Los Angeles Department State of California Employment IBM VPE Public Relations of Aging Development Department Victoria Kane Diana Peterson-More Frank Velasco John Donner Portfolio Hotels and Resort The Organizational State of California Department Weingart Center Association Effectiveness Group of Rehabilitation Arthur T. Leahy Ahmed Enany Los Angeles County Metropolitan Kenn Phillips Bill Walles Southern California Biomedical Transportation Authority The Valley Economic Alliance Amplitude Consulting Council Dong-Woo Lee Nona Randois Charles Woo, Chair Camilla Eng Cal State Los Angeles, College of Legal Aid Foundation Mega Toys JM Eagle Business and Economics of Los Angeles Willie Zuniga Grifols Biologicals, Inc.

2 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 EXECUTIVE BOARD

Charles Woo Mega Toys CONTENTS

Patricia Pérez i ... Letters of welcome VPE Public Relations 2 ... Board members

4 ... Introduction Richard Benbow City of Los Angeles Community Development Department 5 ... Financials

6 ... Year in review David Crippens DLC & Associates 11 ... Programs

12 ... Youth

William Dahlman WRD & Associates 16 ... Adults 20 ... Business

Michael Dolphin 24 ... Find a WorkSource Center State of California Employment Development Department 25 ... Find a OneSource Center

John Donner AT&T

John Hughes Rhythm & Hues

Ruth Lopez Novodor Beverly Oncology and Imaging Medical Group, Inc. This report was made possible through Federal Workforce Investment Act funds administered Diana Peterson-More by the U.S. Department of Labor. The Organizational Effectiveness Group

The City of Los Angeles Workforce Investment Board is an equal opportunity employer/program. Auxiliary aids and services available upon request to Kenn Phillips individuals with disabilities. The Valley Economic Alliance City of Los Angeles Workforce Investment Board 1200 W. 7th Street, 6th Floor, Los Angeles, CA 90017 www.wiblacity.org / (213) 744-7164 / TTY (213) 744-9395 Nona Randois Legal Aid Foundation of Los Angeles

3 3 INTRODUCTION TO THE WIB The City of Los Angeles Workforce Investment Board (WIB) has an annual budget of more than $50 million in public funds. Board members are 120,000,000 appointed by the Mayor from the leadership ranks of the education, economic development and organized labor sectors as well as other key 100,000,000 figures in the Los Angeles economy. 80,000,000

60,000,000

40,000,000 STRATEGY #6 STRATEGY #1 Create jobs through 20,000,000 Develop sector-based economic development training programs activities THE WIB MISSION The City of Los Angeles Workforce Investment Board (WIB) works to develop a skilled and innovative workforce that meets the evolving STRATEGY #2 needs of the market to ensure a STRATEGY #5 Strengthen the region’s healthy and prosperous economy. Move incumbent workforce development workers into living system THE WIB VISION wage jobs To be the national leader in managing an1 integrated, collaborative6 regional workforce delivery system that is dynamic to job seeker and market needs.

STRATEGY #3 STRATEGY #4 Leverage public sector Connect young people hiring and contracting to jobs

In fall 2007, the WIB adopted six Workforce As the City continues to face unprecedented economic Development Strategies to support its mission to challenges, the framework the six strategies provide ensure that businesses have access to a trained will continue to be instrumental in addressing the job workforce and workers have access to quality jobs. training and placement needs of the City’s low-income residents and dislocated workers. Employing these strategies with an emphasis on worker training programs has enabled the WIB to improve the resources available to the City’s workforce and to the business community.

4 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 FINANCIALS WIB funding is derived from both public and private sources, with the organization’s benchmark funding provided through the federal government as part of the implementation of the Workforce Investment Act (WIA). TOTAL FUNDING BY SOURCE (WIA VS. ARRA PY 2010-11)

120,000,000 101,548,992 100,000,000 ARRA* 80,000,000 WIA

60,000,000

40,000,000 36,311,602 30,491,345 25,900,524 * ARRA funds 20,000,000 were received in PY 09-10 and 2,653,952 6,191,569 used over a - two-year time Adults Discloated Worker Youth Rapid Response Other Total period. L.A. FAST FACTS EDUCATION OGRAPHIC LAND & POPULATION EM S WORLD-RENOWNED D POST-SECONDARY EDUCATION Y 9.6% 73.7% IT Black 469 City residents 25 or older with high C 11.4% Square miles in the city of Los Angeles school diploma, GED or higher 3 Asian-Pacific public Islander 32 universities 48.5% 20 Hispanic 39.1% 30.2% colleges & private of the population of Los Angeles City residents 25 or older with universities colleges 28.7% County is concentrated in the city of White- bachelor’s degree or higher Los Angeles in the city of 9 Non-Hispanic community Los Angeles (Data from U.S. and Census of Los Angeles (Data from U.S. Census) colleges Administrative Officer Economic and Demographic Information) ECONOMY Black Asian-Pacific Islander White-Non-Hispanic 3,792,621Hispanic Measured by 2008 employment, the People in the city of Los Angeles manufacturing center leading industry clusters are: #1in the u.s. (LAEDC) L.A.’s economy is largely 1. Tourism & Hospitality 2nd 2. Professional Services driven by international Largest city in the nation. 3. Entertainment trade and investment (Data from U.S. Census) 4. Wholesale Distribution The Customs District – home to the ports 5. Health Services / Biomedical of Los Angeles and Long Beach, Port HISTORY Hueneme and Los Angeles International Airport (LAX) – is $357.3 billion Founded in 1781, Los Angeles was a provincial outpost under in north The value of two-way trade passing through Los america successive Spanish, Mexican and #1 Angeles County in 2008 (New York, at second place, American rule totaled $353.4 billion). busiest in L.A. was incorporated in Los Angeles County also includes the largest Latino #5 the world 1850, 5 months before California Population outside of Latin America and the largest became the 31st state. (Data from LAEDC and U.S. Census) Asian population outside of Asia.

5 6 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 YEAR IN REVIEW

In spite of economic challenges and a difficult job market, the WIB has seen tremendous success in the last year, serving more customers than ever before. TOTAL CUSTOMERS SERVED

250,000

200,000 206,617 customers served in PY 10-11 180,000

160,000

140,000

120,000 YOUTH

100,000

BUSINESS 80,000

60,000 ADULTS*

40,000

* includes universal access customers and customers enrolled in 20,000 adult and dislocated worker programs.

Program Year is July 1 0 through June 30. PY 06-07 PY 07-08 PY 08-09 PY 09-10 PY 10-11

6 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 JULY `10 AUGUST `10 SEPTEMBER `10 9,000 young people found jobs 37,000 through the Summer Youth Employment Program young people have been served through HIRE LA’s Youth since it began in 2005.

Lives CHANGED through Internships at Reconnections Youth Named “Star non-profits teach Academy Performer” through ADMINISTRATIVE Reconnections Academy, HIRE LA’s Youth skills supported by the WIB and Program The non-profit Chinatown American Recovery and Salvador Fajardo, a Los Service Center (CSC), located Reinvestment Act of 2009 Angeles middle school in the heart of Chinatown, funding, offers eligible 21 student, overcame his fear of provides services and to 24 year-olds free training the library with an internship resources to immigrants, and paid work experience sponsored by the WIB. At refugees and low-income in the health care industry. Ascot Library, where he was community members In the fall, it honored its employed in the summer throughout Los Angeles. first graduating class of 12 of 2010 through the WIB- James Slong, a CSC volunteer, students. For many graduates, sponsored HIRE LA’s Youth returned to the organization this was the first time they program, Salvador learned in August of 2010 as a paid had donned a cap and to maintain study areas, intern through the HIRE gown. Graduates receive provide customer service LA’s Youth program, where a Certified Nurse Assistant to the libraries’ visitors and he was able to work in an (CNA) license or a Certified alphabetize shelves. Now office all his own. James Home Health Aide license. a high school freshman, designed advertisement While participating in the Salvador has been inspired pamphlets, created business Reconnections Academy, to read and study and is cards and assisted families Class Valedictorian Donnell particularly interested in with processing their Lee Duffie, 21, caught the learning about historical income tax paperwork. attention of employers figures. Salvador’s supervisor, James hopes to one day and secured a part-time Ms. Tanner, was delighted become the manager of an job as a CNA at Lighthouse with Salvador’s growth and office. Angelica Martin, the Healthcare Center. He also described him as a “star program director, described obtained scholarships to performer.” This first job will James as an amazing intern. attend college to achieve likely empower Salvador and After graduating from his goal of becoming a others like him to transition Bravo Medical Magnet high registered nurse. When asked from middle school to high school next year, James about his experience with school, and eventually to plans to attend college to Reconnections Academy, college and the working study computer science and Donnell said, “It felt like a world. business. dream; it is a dream.”

7 OCTOBER `10 NOVEMBER `10 DECEMBER `10 12,000 LIFE SCIENCE INDUSTRY students and parents attended the LEADERS CONVENED College and Career Convention FOR WORKFORCE SUMMIT On Oct. 12, more than 100 workforce development experts, industry leaders, educators and elected officials convened for a Life Sciences Workforce Summit. Los Angeles Deputy Mayor WORKERS TRAINED Austin Beutner, L.A. WIB FOR JOBS IN RAPIDLY Executive Director Gregg Irish GROWING HOSPITAL- and Grifols Biologicals CEO ITY INDUSTRY TRUCK DRIVER On Nov. 8, Mayor Anto- Willie Zuniga helped to kick TRAINING ACADEMY nio Villaraigosa officially off the event. The Summit LAUNCHED IN SOUTH launched the Hospitality was hosted by the California LOS ANGELES Training Academy, funded In December, a coalition of State University Program for by a $500,000 ARRA grant industry and union leaders Education and Research in the WIB will use to train celebrated the expansion Biotechnology (CSUPERB) and place workers in hotel of the Transportation in partnership with the WIB, and hospitality jobs. The Opportunity Program the Pasadena Bioscience Academy started as a pilot to South Los Angeles Collaborative, California project in 2009, and the and the launch of the Community Colleges and grant extends the pro- Truck Driver Training SoCalBio. Partners hoped gram for two more years. Academy, made possible the Summit would help To date, 180 workers have by a $650,000 ARRA grant. facilitate conversation about entered the program, and Mirroring a truck driver workforce development in 33 are now working at union training program in the the life sciences and spark hotel jobs. The training San Fernando Valley, the public-private partnerships. program is a public-private academy will offer four Three notable projects partnership that includes weeks of intense, behind- were highlighted, including the Los Angeles Commu- the-wheel training for the presentation of a WIB- nity College District, Jewish drivers seeking a license funded project to prepare Vocational Service and the to drive big-rig trucks and workers for jobs in biomedical Los Angeles Urban League. tractor-trailers, and will manufacturing, a successful “With a partnership that be offered at no cost to partnership between Baxter includes employers, unions participants. Over the next BioScience, Los Angeles Valley and community organiza- two years, 120 workers College and Community tions, we are investing in a are expected to graduate Career Development. Later, training infrastructure that into high-paying careers. Biocompass Advisory Board will play a major role in our The academy is targeted Member and biotechnology economic revival and that toward Los Angeles City industry expert Bruce places skilled workers in residents with one-quarter Huebner led a discussion jobs that pay a living wage of students coming from about workforce needs and and provide full benefits the areas surrounding the next steps for the high- and a pension,” said Mayor Jordan Downs Housing tech life sciences business Antonio Villaraigosa. Development in Watts. community.

8 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 JANUARY `11 FEBRUARY `11 MARCH `11

BANKWORKS TRAINING PROGRAM CELEBRATED 20TH GRADUATING CLASS On Feb. 9, the BankWorks training program graduated MORE THAN 12,000 18 young people ready STUDENTS LEARNED for a career in the banking Youth gains ABOUT CASH FOR industry thanks to a public- experience in health COLLEGE private partnership partially care industry During January and February, funded by ARRA. Mayor In March, Samantha Campos more than 7,000 students Antonio Villaraigosa joined started work at her first job and 5,000 family members with them in celebrating the as a gift shop support intern attended Cash for College culmination of an 8-week at the Kaiser Permanente financial aid workshops training program created by Los Angeles Medical Center. to receive one-on-one Jewish Vocational Service Campos connected with the assistance completing the in partnership with local internship after enrolling in Free Application for Federal banks, and supported by a UCLA OneSource training Student Aid and Cal Grant the WIB. “This partnership program. Before starting her forms. More than 115 WIB- is helping Angelenos from first shift, Campos attended supported workshops were all walks of life overcome a new intern orientation held throughout Los Angeles. barriers to employment and training session, In December, more than and get onto a path of where she learned how to 12,000 L.A. area students self sufficiency,” said operate the cash register, and parents stormed the Villaraigosa, who presided identify products needing L.A. Convention Center for over the graduation replacement and recognize the Cash for College: College celebration. This was the customer issues. She has now and Career Convention. The 20th graduating class since completed more than 160 Convention provided financial BankWorks began in 2006. hours of work, and says the aid workshops, college life Among the graduates were experience she has gained presentations and an exhibit workers who have been laid will help her immensely in hall full of college and career off from other industries, future job searches. Before representatives. “Now is the single parents, first in her internship, Campos did time for us to let our students the family to graduate not see higher education and families know that if they high-school, and college in her future, however she want a college education, graduates. At the end of has now enrolled at Everest financial aid is available to the culmination, graduates College, where she is currently them,” said L.A. Area Chamber met with recruiters from studying to become a medical Senior Vice President and several financial institutions. assistant. She hopes to UNITE-LA President David According to BankWorks, someday become a registered Rattray. “This event is about 80 percent of its graduates nurse, and says she would giving hope to thousands of have secured employment love to work in a place like education-hungry Angelenos and more than 75 percent Kaiser because “it’s where and letting them know are still employed six I found my inspiration and college is within their reach.” months later. learned to follow my dreams.”

9 APRIL `11 MAY `11 JUNE `11

17 WorkSource and OneSource Centers earned 193,785 Four-Star recognition for received universal access outstanding achievement. services in the past year (for more information see page 18).

OUTSTANDING PERFORMANCE RECOGNIZED BY CITY COUNCIL The City’s 18 WorkSource Centers provide job search and employment- related services to adults LA Fellows get and dislocated workers exclusive training in WORKERS TRAINED and businesses, and nonprofit world FOR JOBS IN GROWING 13 OneSource Youth The LA Fellows Program, GREEN ECONOMY Opportunity Centers which launched in 2010 at Los On June 12, the U.S. provide school-to-career Angeles Valley College with Environmental Protection services along with summer funds from ARRA provided Agency announced the employment services. In by the WIB, uses an academy- organization’s plan to Program Year 2009-2010, style approach to prepare award $6.2 million in this system served more individuals for working workforce development than 170,000 adults, 15,000 with non-profits. Fellows and job training grants youth and 1,400 businesses. go through seven weeks to 21 communities across Each year, a performance of training and 100 hours the nation. The funds, evaluation rates the of volunteer work, during used to train job-seekers centers in four categories: which they learn how to write in the green industry, satisfaction, outcomes, grants, navigate job searches will build programs like customer flow and and revamp their résumés. the Weatherization and administrative capability. At the May 13 culmination, Energy Efficiency education This year, eight WorkSource Fellows emphasized the program supported by the Centers, along with nine importance of maintaining WIB and help to qualify OneSource Centers, were connections with one another participants for careers in recognized with four- to navigate through today’s weatherization, brownfield star reviews for their ‘it’s who you know’ job redevelopment, energy outstanding performance market. This was the third efficiency and energy and were honored at a group of Fellows to graduate auditing. An emphasis ceremony at L.A. City Hall on since the program was on green jobs will have April 15. “The WorkSource launched. At the culmination, effects on the federal and and OneSource Centers three members of the cohort local level, as cities like are a tremendous asset to got to speak on behalf of Los Angeles grow new the City of Los Angeles – the class. “If you want proof partnerships between helping businesses expand, that this works, seven weeks government, business, finding jobs for residents ago I would not have been and private and public and linking people to speaking in front of you,” said organizations to create assistance programs,” said LA Fellow Barbara Maultsby. a workforce that meets City Councilmember Richard “This experience will stay with the needs of a changing Alarcon. me forever.” economy.

10 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 PROGRAMS

The WIB’s priorities have not changed since before the recession, but its work is more important than ever.

In the past year, the WIB has developed a robust set of Workforce development services are divided into three programs and activities that directly address some of major categories: youth, adults and business. By working the most pressing issues on the minds of Angelenos: directly with local leaders in each of these categories, unemployment, poverty, education and increasing the WIB has been able to develop programs relevant to opportunities for future generations. specific community needs, ensuring that each of these groups is provided with effective programming. The WIB has a proven track record of reducing unemployment and addressing undereducation in Los The WorkSource Center network provides adult clients Angeles. Although the City has made it through the with everything they need to access gainful employment, toughest part of the recession, Angelenos still need help. from job placement services to resume building skills. Last year, the WIB saw a marked increase in customers OneSource Centers provide similar services catered seeking workforce development services such as job specifically to youth. The WIB additionally offers training and employment services. In 2012, the WIB’s specialized sector training for businesses addressing work is more important than ever. the need to downsize. Together, the WIB’s partners are leading the Los Angeles workforce into a more robust and stable economic future.

ADULTS BUSINESS

11 EMPOWERING YOUTH The WIB is committed to preparing underserved youth for success and employment in adult life.

Research has shown that investing in young people extraordinary challenges. The WIB and the City of Los has a direct impact on the economy as a whole. In Angeles are committed to addressing these challenges order to develop and sustain a healthy workforce, and have emerged as leaders in galvanizing youth to development boards like the WIB must increase the enter the workforce. accessibility of education and early work experience. Young adults are L.A.’s future CEOs, doctors and The WIB aims to provide opportunities and resources entrepreneurs—but they need to start somewhere. to young adults that allow them to become With the help of the WIB, thousands of young productive and self-sufficient. Young Angelenos face Angelenos are getting that start.

THE FACTS

Out of every 100 LAUSD 9th graders:

$40 BILLION one out of five 66 are “on track” to graduate The State’s economy Los Angeles youth are out of school and out 52 graduate from high school in would accrue an 3 additional $40 billion of work. 4 years if one year’s worth of California’s high school dropouts could be converted to graduates.¹ This means that approximately 32 enroll in college If the male graduation 97,000 rate were increased by only 5 percent, the young people nation would see an within the city of Los Angeles are 14 receive a college degree annual savings of = not in school, working or even 5% $4.9 billion preparing to enter the workforce. in crime-related costs.2

¹ Alliance for Excellent Education, “The High Cast of High School Dropouts.” 2007. | ² Alliance for Excellent Education, 2006 | 3 “One out of Five.” 2004 (a WIB commissioned report).

12 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 1,030 youths achieved degrees SUCCESS STORY SUCCESS STORY EMPOWERING 869 out-of-school youths Nastacia Cooper, student, Anthony Johnson, Santa Barbara College and ENGINEERING INTERN, pv jobs and achieved gains in math or reading participant in Los Angeles Urban participant in the Wilshire Metro League Milken Family Literacy and WorkSource Center Summer Youth Youth OneSource Center Employment Program In March 2011, In April 2011, 17-year 17-year-old Nasta- YOUTH old Anthony D. cia Cooper enrolled Johnson attended 2,583 L.A. youths were served with in a WIA program Construction Careers employment services, training and after visiting the Los Awareness Day at Angeles Urban League job resources last year Los Angeles Trade (LAUL) Milken Family Technical College, Literacy and Youth OneSource Center in where he met Vernida Owens, career search of guidance in her career path. At technical education specialist with L.A. the time, she was an unemployed high Unified School District. Owens spoke with school student working on a high school Johnson about his future and his desire diploma. While in the WIA program, to become an engineer. He expressed a SUCCESS STORY Cooper earned her Work Readiness passion for mechanical, electrical and Certificate through the Los Angeles Area civil engineering, noted his solid grasp Victorianna Moore, HIRE Chamber of Commerce’s LA Youth at of advanced math and science, and told LA’s YouTH INTERN, MAR VISTA GARDENS Work program, and was guided to apply her about his after-church bus rides to HIRE LA’s Youth intern to a variety of jobs online. At the same UCLA at the age of 16 to attend pre- Victorianna Moore is time, Cooper expressed her interest in calculus workshops. Owens described employed at Mar Vista pursuing a career in the medical field. Johnson as a well-rounded, humble and Gardens, a large hous- With the OneSource Center’s assistance, conscientious young man – one who has ing development lo- Cooper was referred to WIA-funded overcome overwhelming obstacles while cated on the west-side vocational training at Crescent College, aspiring to obtain an advanced degree, of Los Angeles that where she enrolled in a phlebotomy having moved from a drug-infested and provides housing as well as community class. While going through vocational violence-ravaged neighborhood to lead programs to more than 600 residents. training, Cooper took advantage of all a healthy life. In June 2011, Johnson The 15-year-old high school student of LAUL services, including job fairs and graduated from Susan Miller Dorsey is also a resident of the development employment referrals. She was provided High School and began to seek summer and is dedicated to helping her fellow with bus tokens to assist her with travel- employment. Owens wrote a letter of neighbors. In summer 2010, she super- ing between job fairs and phlebotomy recommendation for Johnson and sent vised a youth camp for kids at the Mar training. In May, she was placed in a work it and his resume to Byron Reed, senior Vista Gardens Recreational Center. Her experience internship. In June, after at- vice president, Wells Fargo community responsibilities in the center included tending eight weeks of training, Cooper development. Not yet 18, Anthony did planning activities for the participants attained her certification--the same day not meet the minimum age requirement and organizing the office, but she espe- she received her high school diploma. In to participate in the Wells Fargo/Hire cially enjoys working with the kids. Gang August, she entered Santa Barbara City LA’s Youth Internship Program, however activity was prevalent in the housing College, where she’s presently working Anthony’s resume was forwarded to development, but times are changing toward a degree in cancer management. the Community Development Depart- due to recent crackdowns on criminal As she states “Having dealt with a family ment, Wilshire Metro WorkSource Center activity and the efforts of people like member who suffered from this disease, Summer Youth Employment Program Moore, who hopes to eventually become I decided to take on this school major and a potential worksite, Playa Vista Jobs a pediatrician and medical professor. She not only to further learn and inform but (PVJOBS). CCD and PVJOBS recognized is on a quest to become an advocate for to make a difference.” Cooper is still in Anthony’s abilities, achievements and her community and Mar Vista Gardens touch with her career advisor, Ms. Nadia, potential to succeed and executed a sub- and her family are her source of inspira- who is currently assisting her in employ- sidized summer employment contract. As tion. Moore wants to come back to Mar ment placement. Cooper stated that she of August 2011, Johnson is now working Vista Gardens when she graduates to enjoyed the LAUL OneSource Program on engineering projects at PVJOBS while give back to her community and help and is planning to re-enroll in the com-

¹ Alliance for Excellent Education, “The High Cast of High School Dropouts.” 2007. | ² Alliance for Excellent Education, 2006 | 3 “One out of Five.” 2004 (a WIB commissioned report). attending College of the Canyons. them have a brighter future. ing year.

13 YOUTH PROGRAMS The WIB holds to the philosophy that an investment in City youth is an investment in the future of Los Angeles. The following programs demonstrate the WIB’s strong commitment to L.A.’s future.

The OneSource System: All programs included work readiness skill attainment, The OneSource System provides introduction to the green job economy, conservation employment and educational and financial literacy. services to in-school and out-of- LA Scholars: A partnership with the Los Angeles school youth between the ages of Community College District (LACCD) to provide first-time 14-21. There are 13 centers located throughout the work experience for youth during school vacation. The City that operate on a year round basis. OneSource program targets at-risk youth who have multiple barriers Centers work collaboratively with the WorkSource and to employment, with emphasis on hiring foster youth, FamilySource systems to maximize service opportunities runaways and youth offenders. Work opportunities are for their youth customers. OneSource centers offer made available on a year-round basis and participants services to improve educational achievement (basic are paid not less than the prevailing minimum wage. skills remediation, tutoring and preparation for Learn & Earn: A partnership with the Los Angeles postsecondary education); services to prepare youth Unified School District to enroll, assess and place youth to enter and succeed in employment (work readiness in work experience situations with academic and skills training, work readiness certification, paid work occupational linkages. Under this program, California experience, and job search and placement assistance); High School Exit Exam non-passers will be provided with services to support youth (supportive services, adult basic skill remediation and/or test preparation services mentoring, comprehensive guidance and counseling); to assist them with successful completion of the exam. and services mandated by the WIB’s Youth Council to meet the needs of local youth (English-as-a-Second Los Angeles Youth Opportunity Language and computer literacy). Movement The LAYOM promotes the development of Los Angeles HIRE LA’S Youth Campaign youth by implementing its mission of promoting HIRE LA’s Youth Campaign youth achievement by working with families and is a comprehensive set of community partners to create opportunities for young programming that creates people to reach their education, employment and employment opportunities personal development goals. In partnership with local for young people ages 14-24 who are not otherwise community based organizations, LAYOM operates three enrolled in traditional OneSource Year Round centers featuring vocational, educational, career, and Programs. Since its inception in 2005 by Mayor Antonio social support systems that emphasize the talents and Villaraigosa, HIRE LA’s Youth has served more than capacities of the community’s youth and families. LAYOM 60,000 young people. HIRE LA’s Youth is facilitated by serves disconnected youth and provides recruitment, the Community Development Department (CDD) under assessment, case management, job preparation, the policy oversight of the WIB. Key programs include: internships, career counseling, job placement, leadership Summer Youth Employment Program: The City development and educational placement in a client- of Los Angeles accepted $25 million in LA County centered, individual approach. An example of a new Temporary Assistance for Needy Families (TANF)— initiative for PY 10-11 is the Intensive Transitions project Emergency Contingency Funds (ECF) to fund the that supports youth offenders returning from probation Summer Youth Employment Program. Through these camps, linking them to education and employment funds, the City provided more than 9,000 young opportunities through the OneSource System. Services people with employment and supportive services. include anger-management training, individual

14 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 7,200 students and 10,900 of their family members attended more than 130 Cash for College Financial Aid Workshops held from January to March 2011 throughout L.A. County. SUCCESS STORY

Jasmine Epps, student and staff member, Charles Drew counseling, parent education, after school of the student body are either Hispanic University and participant in tutoring and community service. The or African American. YOHS has a unique Archdiocesan Youth Employment case management program has shown identity and program model that OneSource Center an increase in successful completion of combines a high-quality educational When Jasmine probation, reduced recidivism, community setting, mental health services and Epps began her service and restitution. an emphasis on the performing and relationship with the creative arts. Archdiocesan Youth OTHER PROGRAMS AND Reconnections Academy: A ccollection Employment (AYE) SPECIAL PROJECTS of youth projects that provides academic OneSource Center in Colocation in the Harbor Area with support, sector related job training and 2010, she was unsure LACCD: A joint use lease to colocate a subsidized employment to low-income, of what her future held--whether or new WorkSource Center satellite at the disconnected young adults who have one not she would return to college or what career she was interested in exploring. OneSource Center at the LACCD’s Harbor or more barriers to employment. Young After meeting with AYE staff and discuss- College campus. This facility will house adults served include juvenile offenders; ing available internships, Epps decided Los Angeles Unified School District’s homeless, runaway or foster youths; those to take an internship at Marshalls where OneSource youth programs and Managed deficient in basic literacy or math skills; she could utilize her past retail experi- Care Solution WorkSource activities. It pregnant or parenting young adults; and ence. When her internship came to an will be a hub for industry sector training those requiring additional assistance to end, she continued to work with AYE on logistics, transportation, and goods complete an education program or retain staff to conduct job searches and re- movement for residents in the harbor area. employment. Services include mentoring, ceived education and career advice. One Los Angeles Area Chamber of job shadowing, subsidized work day Epps confided that she was recently Commerce’s HIRE LA’s Youth Program: experience, training, and placement into a homeless and had been living in her In partnership with the Los Angeles Area targeted industry or education program. car. AYE staff immediately jumped into Chamber of Commerce Foundation, this Cash for College: The WIB supports action and Epps was soon situated at the Good Shepherd Center. Afterwards program provides youth with Job Skills and funds the Annual Cash for College AYE staff worked to provide Epps with Workshops and mock interviews to obtain Campaign designed to encourage long-term transitional housing and pro- Work Readiness Certificates (WRC). Hiring students to pursue a college education. vided her with an additional internship events and recruitments are continuously The campaign’s many activities includes: to help her financially. Epps was placed planned throughout L.A. to highlight the ff A College and Career Convention at Charles Drew University under the program to promote the value of the WRC that features speakers and seminars on guidance of Lorraine Grey. After a few to the business community and to connect college life, interactive career demon- short weeks, Epps discovered an interest young job seekers with employers. strations, financial aid presentations, in education and working with youth. At Youth Opportunities High School: and an exhibit hall of college recruiters. Charles Drew she had the opportunity Located in Watts, Youth Opportunities ff Workshops throughout Los Angeles to work as clerical support staff during the week and as a teacher’s assistant High School (YOHS) is currently housed at which students and their families with the university’s Saturday Science at the Pitts Community Center. YOHS receive information about the avail- Academy on the weekends. Epps’ inter- was founded in 2000 in response to ability of financial resources for college, est in education quickly turned into a the growing need for educational and and assistance in completing the Free passion as she learned the ins and outs supportive services for low-income Application for Federal Student Aid of running a classroom. Her hard work young people from this South L.A. (FAFSA) and Cal Grant application. and dedication soon paid off when Grey neighborhood. Today, YOHS serves This event held over one hundred formally extended an offer of employ- approximately 100 students who were workshops in which 6,000 high school ment to Epps. She is currently a full time unsuccessful in their local public high students attended. student studying child development and schools. Most students are 16 and 17 a member of the Charles Drew University years old and approximately 100 percent staff. Epps had the privilege of signing her first rental agreement early this year.

15 EQUIPPING ADULTS The WIB is committed to preparing the existing workforce for the new economy through education, training and employment services.

Despite a national recession and significant local While Rapid Response services help re-employ challenges, Los Angeles continues to be a springboard thousands of workers and strengthen hundreds of for innovation and growth. Industries such as businesses, some benefit more from a specialized technology, hospitality and logistics are flourishing, approach. The WIB’s 18 WorkSource Centers, located and the WIB has formed partnerships with successful throughout the city, provide customers with access to businesses in these sectors to help Angelenos who have computers, job training, and a network of employers been recently laid off become re-employed in thriving, and other job seekers. WorkSource Centers also offer sustainable workplaces. intensive services; programs for adults or displaced workers provide career counseling, referrals, training and job placement.

RECORD NUMBER SERVED PLACEMENT AND RETENTION THROUGH UNIVERSAL ACCESS

Universal access means that options, student financial ADULTS & DISPLACED WORKERS any individual has access to the aid, employment trends and 84% One-Stop system and its core receive help on critical skills like 83% employment-related services. conducting a job search, writing Any job seeker in the United a résumé or interviewing with a 82% States can access information potential employer. 81% about job vacancies, career 80% UNIVERSAL ACCESS CUSTOMERS 79% 193,785 Adult 200,000 78% 171,251 Displaced 154,364 77% Worker 150,000 139,314 76% 100,000 75%

74% 50,000 73% Entered Employment Employment Retention 0 PY 07-08 PY 08-09 PY 09-10 PY 10-11

16 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 “ “I am proud to say that the medical assistant training program has changed both my life and that of my family. Thank you, thank you and thank you!” Matthew Blackwood, Medical Assistant, Kaiser SUCCESS STORY SUCCESS STORY Permanente Woodland Hills Medical Center EQUIPPING Matthew Blackwood, Tracey Wright, Morrow Medical Assistant, Kaiser Permanente Metals and graduate of the Woodland Hills Medical Center and weatherization & energy efficiency graduate of the medical assistant education program training program After finding herself Matthew Blackwood homeless and without SUCCESS STORY was in the midst of a a job, Los Angeles ADULTS difficult divorce and resident Tracey Wright bankruptcy when was determined to Mr. Shows, CNC Operator the unemployed create a pathway out and participant in the New Start father of three finally of poverty. A friend referred her to the Employment Program caught a break. “I had recently moved to Southeast Los Angeles-Crenshaw Work- Mr. Shows was Los Angeles and was looking for a fresh Source Center, where she eventually met referred by his parole start,” says Blackwood, a former business Case Manager Lupe Perez. “She was there agent to attend the consultant and licensed insurance agent for me when I needed her,” Wright said of New Start Employ- from Fresno. “I had lost my marriage Perez. “I would bug her about everything. ment Program and had hit the bottom point; I had to If there was an opportunity to take Orientation at the El figure out what to do with my life.” That’s another class or meet another employer, Proyecto WorkSource Center. Shows is when he heard about a medical assistant I would always ask.” At the WorkSource a machinist and had worked in the con- training program sponsored by Kaiser Center, Wright heard about the Weather- struction industry before his incarcera- Permanente Woodland Hills, Concorde ization and Energy Efficiency education tions. His new goal was to find immediate Career College and the City of Los Ange- program offered by Los Angeles Valley and long-term employment. He also les. Funding for the program comes from College. When she eventually enrolled aspired to help raise his nine-month-old the Hollywood WorkSource Center, part in the program, Wright intended to stay daughter, who was placed with foster of the WIB. The rigorous 30-week train- for a week. “My one week experiment parents when her mom went to jail and ing program, which includes a six-week stretched into two months, and then Shows was placed in a drug rehabilitation externship at the Kaiser Permanente three,” she explained. She graduated program after his release from prison. Woodland Hills Medical Center, gives at the top of her class in May 2011 and He began to work on connecting with unemployed workers a chance to learn received her certification in construc- her and eventually to get full custody. the skills needed to become a medical tion and welding immediately after. Shows was enrolled in the New Start assistant in the growing heath care field. When asked where she would be now if Program and successfully completed Blackwood lost no time in applying for it weren’t for the green energy program the one-week Job Readiness workshop, the program. With a stepmother and and the community at the WorkSource a required activity to move into the job sister in the health care profession, he Center, Wright said, “There’s no telling.” search and placement services pro- knew he was headed in the right direc- Today, Wright is successfully employed vided by the WorkSource System. The El tion. Now a full-time medical assistant at with Morrow Metals. “I love wires and Proyecto WorkSource Center referred him the Woodland Hills campus, Blackwood understanding the way everything to an employer, and he was offered a full considers himself fortunate. “While there connects. Electricity fascinates me,” she time job as a CNC Operator. He worked are many statistics that indicate the said. The company’s most recent project at the company while completing his economy is not recovering fast enough, just received LEED Gold Certification, rehabilitation program and visiting his I feel like this program is a bright spot the highest standard for green build- daughter every Sunday. He applied on the economic landscape,” he says. “It ing efficiency. “We intended to achieve to a transitional housing program in offers the unemployed and transitional Platinum certification,” Wright stated. But Pasadena that provides assistance to persons hope and a new opportunity ... when the LEED evaluator declared the single parents. Today, Shows is living at I am proud to say that the medical assis- structure a Gold building, “All of us were the Pasadena housing program with his tant training program has changed both so surprised,” she explained. “It was like, daughter, working full time, received his my life and that of my family. Thank you, yeah, I did that.” Wright hopes that more driver’s license and is saving to buy a car. thank you and thank you!” people seek out training programs like He is successfully moving forward with a Article Courtesy of Kaiser Permanente’s “KP hers. “If I could do it all again,” she said, ‘new start.’ Voices” Newsletter, January 2011 “I would.”

17 ADULT PROGRAMS Roughly 60% of the annual WIA allocation to the City is provided through the Adult and Dislocated Worker funding streams. Following are a few highlights of programs offered in PY 10-11.

WorkSource Centers private security; logistics, transportation, goods move- WorkSource Centers are ment; and utilities. the core of the adult Educational Bridge Training Programs: These portion of the Workforce programs provide academic remediation paired with Development System. industry sector skills development to low-wage dislo- WorkSource Centers serve customers through ser- cated workers. There are four projects, each with vices described as ‘universal access,’ which means a consortium of partners, including employers, that anyone can enter a WorkSource center, conduct organized labor and education institutions. self-directed job search activities, use equipment in High-Growth Industry Sector Training Programs: the resource room and meet with other job seekers. These programs include 12 projects that provide There are 17 full-service centers and four portals in customized industry sector job training to unem- the City of Los Angeles that provide a full range of ployed individuals. assistance to job seekers under one roof. Job seekers Sector Workforce Intermediaries: The WIB partners can receive career counseling, job listings, labor market with sector workforce intermediaries, organization information, training referrals and other employment that: build in-depth knowledge of an industry sector; related services. The WorkSource Centers also provide maintain relationships with multiple employers and transitional employment and supportive services (i.e., stakeholders within a sector; monitor a sector’s chang- subsidized employment, transportation stipends, work ing needs; coordinate employer and other stakeholder clothing, employment related equipment, tools, etc.) resources to address sector human resource and to job seekers with barriers to employment, such as competitiveness needs; and encourage investments limited English proficient individuals, ex-offenders, in potential and current/incumbent workers to create persons with disabilities and homeless individuals. enhanced employment opportunities within a sector. Services are provided to veterans to assist them in New Start Ex-offender Program: A statewide initiative obtaining employment. created by the Governor and underwritten with WIA Discretionary funds to assist offenders who are exit- PROGRAMS & Special Projects ing the prison system and being placed under parole Additional services are available to customers who supervision in reconnecting to their communities and are registered into programs. Registered customers obtaining employment. Funding is provided to select are eligible to receive staff-supported services, includ- WorkSource Centers to provide services to offenders ing career counseling, case management, supportive returning to South LA and the San Fernando Valley. services and training. The WIB invests in programs that Construction Training and Placement Initiative: produce a skilled workforce in industry sectors that: are The Southeast LA - Crenshaw WorkSource Center and not likely to off-shore jobs; have the greatest potential the South Los Angeles WorkSource Center provided for generating and sustaining jobs; and pay living workforce development services to South Los Angeles wages or offer employment in occupations with career residents to prepare them for employment as appren- ladders that allow for progressive wage gains. A few tices in the construction trades. such industry sectors that are expected to experience California Clean Energy Workforce Partnership future growth in Southern California include: advanced Training Program: The Los Angeles Green Building and industrial manufacturing; construction; early child- Retrofit Pre-Apprenticeship Academy prepared workers care and education; entertainment; financial services; for jobs related to retrofitting public and private build- healthcare and life sciences; hospitality and tourism; ings with the City. Disconnected youth, ex-offenders,

18 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 homeless individuals and persons with 22,730 “no cost” vouchers to the City disabilities received short-term career- for its e-learning courses and business focused training, academic remediation certifications under an initiative called and supportive wrap-around services. ‘Elevate America.’ Voucher recipients Pathways Out of Poverty: The WIB were able to access training (ranging received a portion of a $4 million grant from introductory to advanced the U.S. Department of Labor awarded computer applications) and/or take to the Los Angeles Community College a proctored examination that--if District to provide energy efficiency, passed--resulted in the issuance of weatherization and green building an industry certification. retrofit training to unemployed workers, ff L.A. Fellows Program: Funding for particularly residents from high-poverty this program enabled Los Angeles communities in South Los Angeles. Valley College to provide 140 hours SUCCESS STORY Dislocated Worker Training Fund to of leadership training to unemployed George Gomez, Complement the City’s Rapid Response individuals in combination with participant in the Truck Driver Efforts: This effort facilitated the creation 100 hours of community service in Training Academy of customized training arrangements nonprofit agency settings. George Gomez, the with employers as an incentive for hiring first student to suc- new workers and upgrading the skills of JOBSLA.ORG cessfully complete existing workers, rather than laying them JobsLA.org is the training at the Truck off. Training participants were identified most advanced and Driver Training through Rapid Response activities as comprehensive Academy, was prospective dislocated workers. Workforce, workforce development system available. referred to the pro- technology, and education sector training It provides integrated workforce devel- gram by Sun Valley WorkSource Center. included: opment services via the Internet for job Before enrolling, Gomez was laid off from a position as a film developer in ff Construction Talent Transfer Grant seekers, employers, training providers and the movie industry and needed an ini- Program: Funding for the South workforce professionals. All services, now tiative to help support his wife and two Los Angeles–Crenshaw WorkSource offered at fixed brick and mortar locations, children. While he continues to find a Center and the Marina del Rey-Mar are encompassed in one state-of-the-art company where he can apply his ac- Vista WorkSource Center provided web site, whether it be access to the best quired skills, Gomez holds the program workforce development services (e.g., jobs and career information, a suitable in high regard. “I enjoyed the fact that assessment, training, job placement talent pool for employers, résumé building the program was very hands-on since assistance, supportive services, etc.) tools, or the latest labor market informa- the first day,” said Gomez. Funding for to displaced residential construction tion. Effective July 2012, this website will the Academy comes from an ARRA industry sector workers. be incorporated into the State’s California grant administered by the WIB. The ff Microsoft Corporation’s Elevate Workforce Services Network, the replace- training includes four weeks of intense, America Training Vouchers: ment system for the current CalJobs.ca.gov. behind-the-wheel training for drivers seeking a Class-A licese to drive big-rig Microsoft Corporation distributed trucks and tractor-trailers. “I became very committed to [the program],” says Gomez. “I would leave around 3:15 am from my home in North Hollywood and ““I enjoyed the fact that the program was very travel by bicycle to South Los Angeles to make it to class which was from 6:00 hand-on since the first day.” am - 2:30 pm.” Over the next two years, the Academy expects to graduate 120 George Gomez, Participant in the Truck Driver Training Academy Angelenos into high-paying careers.

19 EXPANDING BUSINESS

The WIB sees a business-driven approach as the key to preparing the workforce for recovery.

Employers are a key customer of the WIB, and an impor- Services available include: tant partner in developing a strategy to build skills and ff No-cost advertising of open positions prepare the workforce for growing job markets. ff Customized recruitment to help quickly fill The WIB uses several strategies tailored specifically to multiple positions meet the human resource and staff development needs ff Candidate screening and/or testing to assure only of the City’s employer community. qualified workers apply for positions Business customers benefit from customized recruitment ff Facilities for conducting both one-on-one and services, easy access to a large pool of pre-screened job group interviews applicants and other resources provided through the ff On-the-job and pre-employment training to provide City’s WorkSource Centers. Staff using informational workers with the skills necessary for employment resources at the centers can help develop strategies to ff Information about Enterprise Zone, Foreign-Trade address the needs of businesses experiencing difficulty Zone, Work Opportunity Tax Credits, Manufacturing in the rapidly changing economic environment. Incentives, and other credits

THE FACTS

“It is difficult to find prepared workers.” 135 employers 47% – 67% of small business owners2 and 3,205 67% dislocated More than half Nearly half of employers workers of employers face a major challenge in do not provide or require were served through recruiting workers with ongoing education or the skills, training, and Rapid Response education their company skills training for their Services in PY 10-11. needs.2 employees, primarily because of cost.3

20 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 ““Without these services I would’ve been out of my mind.”

Richard LoGuercio, President/Owner, Town and Country Event Rentals SUCCESS STORY Tyler Wells Co-owner & CEO, Handsome Coffee Roasters Tyler Wells represents the top of his field in the world of coffee. In 2009, he joined SUCCESS STORY forces with international Richard LoGuercio barista champion Michael President/Owner, Town and Country Event Rentals Philips and fellow coffee Richard LoGuercio has been aficionado Chris Owens to open Handsome Coffee Roasters, a in the event rentals business unique artisan coffee bar in the arts district of downtown Los for about 44 years, and started Angeles. “We wanted to start something with a different take Town and Country Event Rentals and roast our own coffee,” says Wells. “As far as we know Los six years ago. As his company Angeles has never seen anything like this.” grew, LoGuercio realized he needed a larger space, so when his lease was up, he decided Though Wells had previous experience navigating the to buy the building across the street. “It was a little smaller nuances of government agencies, the nature of their unique than what I wanted, but I found a steel mezzanine that was business plan presented some complications getting off the being used for storage in the inland empire that the owners ground. Since the shop is both serving and roasting coffee no longer needed,” says LoGuercio. He decided to buy it on-site, Wells says they’re classified as a restaurant and a to expand the storage capacity at the new building he’d manufacturing company. “It’s a complicated animal,” he says. just purchased. “There were something like 12 agencies that had to get coordinated with each other.” Though he had a general contractor, two architects and a structural engineer working with him to get the mezzanine Through real-estate brokers, Wells got connected with Nancy in place, LoGuercio found himself mired in permitting Jordan of the Los Angeles County Economic Development problems. “We had nine to 12 final inspections from the City,” Corporation (which the WIB contracts to provide business he says. “It was very frustrating.” Unsure where to turn, he assistance and layoff aversion services) as well as Manuel started making calls to the City, and got connected with Los Alfaro, senior director of the Office of Economic and Business Angeles County Economic Development Corporation’s layoff Policy at the L.A. mayor’s office. “This was the beginning of aversion and business retention services funded by the Los one of the most important things that’s ever happened to us,” Angeles Workforce Investment Board. he says. “The fact that the City and County were sitting down at the same table to help us was amazing; it just blossomed They arranged meetings between LoGuercio and the from there.” local council district office and the Building and Safety Department to streamline the permitting process. LAEDC Jordan set up a meeting with the head of the retail health also helped connect LoGuercio to the Mayor’s Business Team department, who sat down with Wells for two hours to and provided information on the City of of L.A. expanded answer questions and discuss his business. “Never in my Enterprise Zone in the San Fernando Valley. The issues career have I had a meeting with the health department were resolved quickly, and LoGuercio was able to move his before,” says Wells. “We could’ve stayed there all day.” business to the new location. With help from The City of L.A., Handsome Coffee Roasters “Without these services I would’ve been out of my mind,” says passed inspection and its retail space is set to open in LoGuercio. “I don’t know where else I would’ve turned...they February 2012. “People love to rail against the City, and just cleared the pathway.” The future is now looking bright there’s definitely some quirks that are not easy to navigate,” for Town and Country Event Rentals and its 300 employees. says Wells. “But the overall theme for us is that the City cares LoGuercio says that since the move to the new building, and genuinely wants small businesses to open and succeed. business has been great; his company is now number five in Every step of the way we’ve felt genuinely wanted, and that’s country, and they continue to grow. a story that needs to be told.”

21 BUSINESS PROGRAMS The Rapid Response team provides a range of services to businesses in transition.

RAPID RESPONSE Proactive Strategies When a company decides to reduce its workforce, it is Rapid Response proactive activities generally fall under traumatic for the employer, employee and ultimately the heading of layoff aversion and are typically imple- the economy as a whole. The Rapid Response Team is mented in partnership with economic development available to help ease the transition in the case of down- and business associations. They include: sizing. Included are a series of strategies and activities ff Establishing early warning systems and formal and designed to assist employers and workers in recover- informal channels of communication to foretell ing from industry declines, economic dislocations and worker layoffs in advance of the issuance of WARNs natural disasters. ff Identifying struggling businesses and connecting them to the resources they need to survive, thrive, Responsive Strategies and preserve jobs Rapid Response responsive strategies are conducted by ff Connecting businesses to customized training City of Los Angeles Community Development Depart- offerings to improve workers skills and productivity ment (CDD) staff, who respond to the federally required ff Collecting labor market information to identify Worker Adjustment Retraining Notifications (WARN) industry trends that may be predictors of worker issued by employers regarding impending business layoffs closures and layoffs. ff Mapping the skill sets of workers in declining indus- When a WARN is issued, CDD dispatches its team of Rapid tries and identifying potential job opportunities for Response specialists to make contact with the employer them in flourishing industries that require the same to assess the closure and scope, size and duration of skill sets the layoff. CDD staff then develops a plan for delivery of ff Arranging financial restructuring, buyouts, and a wide array of reemployment services (such as career ownership transfers of distressed businesses, as an counseling, resumé preparation and interviewing skills alternative to closures and worker layoffs workshops, job search and job placement assistance and ff Layoff aversion services and coordinating network- job training) and unemployment benefits information to ing of services to spur business growth the impacted workers with the assistance of the Employ- ment Development Department, WorkSource Centers and other Rapid Response partners.

““On behalf of Watt Companies and its employees, I want to thank you for the presentation that you and your team did here in July 2011. Our employees found the topics covered to be extremely relevant, informative and delivered in a manner that they could understand. Many remarked later that they had no idea of the array of services available to them to assist with this transition. Also, I just want to give you kudos for pulling such a great team together; your team obviously related well to the audience and got their message across in a professional and reassuring way.”

Jennifer Awni, VP, Human Resources Watt Companies

22 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 LAYOFF AVERSION AND BUSINESS RETENTION SERVICES In addition to Rapid Response services, the City of Los Angeles contracts with the Los “The Northrop Grumman Career Angeles County Economic Development Corporation (LAEDC), the City of Long Beach/ “ Transition Fair supported by the Pacific Gateway Workforce Investment Network, and the San Pedro and Wilmington City of Los Angeles Workforce Chambers of Commerce to conduct outreach and serve businesses in Los Angeles. Investment Board was very successful. We were impressed Under WIB and City oversight, these agencies provide services and resources to with the program and the at-risk businesses to retain businesses and jobs in the L.A. region. Agencies provide collaboration between their confidential, free-of-charge information and resources to businesses in need of organizations. We appreciated the assistance. They also help connect businesses to city and county officials, chambers of flexibility to bring their services commerce, business leaders and economic development allies. onsite to our facilities, to better

accommodate our employees and Some of the services available include: provide them with much needed information from knowledgeable ff Private and confidential in-person needs assessments and evaluations resources.” ff Coordinated business retention and sustainability efforts ff Job placement Marissa Dempsey, Change ff Working with educational and job training institutions to provide workforce skills Management Lead, Corporate Office training Relocation, Northrop Grumman Corporation ff Assistance with securing tax credits, incentives and cost containment programs ff Coordination of utility and technology services ff Assistance in accessing public financing programs as well as traditional financing opportunities ff Referrals to the Los Angeles BusinessSource Centers

RAPID RESPONSE PORTALS AND TARGETED WORKSHOPS

As part of Rapid Response, 547 Los Angeles Rapid Response Portals offering information Unified School District employees targeted and resources to dislocated workers were for layoffs attended 60 workshops in PY opened at two locations: an office at ULA SD 10-11, receiving job search assistance, and a booth at the Civic Center. At LAUSD, interviewing skills and resume preparation. there were more than 300 visitors, and at Additionally, 151 LAUSD dislocated the Civic Center there were more than 1,400. workers benefitted from an online résumé preparation module.

23 FIND A WORKSOURCE CENTER WorkSource Centers are the core of the adult portion of the Workforce Development System. They provide a full range of assistance to job seekers under one roof, including career counseling, job listings, labor market information, training referrals and other employment-related services.

DOWNTOWN AND CENTRAL Los Angeles Metro 12 Chatsworth- 17 Southeast Los Angeles-

1 Downtown WorkSource 7 Wilshire-Metro Northridge Watts worksource center Center WorkSource Center WorkSource Center Watts Labor Community Action Chicana Service Action Center Community Career Build Rehabilitation Industries, Inc. Committee (WLCAC) 315 W. 9th St., Ste. 101 Development, Inc. 9207 Eton Ave. 10950 S. Central Ave. Los Angeles, CA 90015 3550 Wilshire Blvd., Ste. 500 Chatsworth, CA 91311 Los Angeles, CA 90059 (213) 629-5800 Los Angeles, CA 90010 (818) 701-9800 (323) 563-4702 TTY: (213) 430-0660 (213) 365-9829 TTY: (818) 701-9850 TTY: (323) 563-5684 TTY: (213) 368-0047 2 Chinatown WorkSource 13 Sun Valley WorkSource 18 South Los Angeles Center Northeast Los Angeles Center WorkSource Center Chinatown Service Center 8 Metro North El Proyecto del Barrio Community Centers, Inc. 767 North Hill St., Ste. 400 WorkSource Center 9024 Laurel Canyon Blvd. 7518 S. Vermont Ave., Ste. 26 Los Angeles, CA 90012 Goodwill Industries of Southern Sun Valley, CA 91352 Los Angeles, CA 90044 (213) 808-1700 California (818) 504-0334 (323) 752-2115 TTY: (213) 808-1719 342 San Fernando Rd. TTY: (800) 504-1974 TTY: (323) 752-9215 Los Angeles, CA 90031 3 Westlake WorkSource (323) 539-2000 14 Van Nuys-North 19 Southeast Los Angeles Center TTY: (323) 539-2057 Sherman Oaks WorkSource WORKSOURCE portal Pacific Asian Consortium in Center Chicana Service Action Center Employment 9 Northeast los angeles Arbor Education & Training, LLC. 6200 S. Broadway 1055 Wilshire Blvd., Ste. 900 A WORKSOURCE CENTER 15400 Sherman Way, Ste.140 Los Angeles, CA 90003 Los Angeles, CA 90017 Arbor Education & Training, LLC. Van Nuys, CA 91406 (323) 752-4044 (213) 353-1677 3825 N. Mission Rd. (818) 781-2522 TTY: (323) 921-0762 TTY: (213) 353-1685 Los Angeles, CA 90031 TTY: (818) 374-7024 (323) 352-5100 Southwest Los Angeles 4 THE LIVING TTY: (323) 352-5103 South Los AngeleS 20 West Adams-Baldwin INDEPENDENTLY THROUGH 15 HOUSING AUTHORITY Hills WorkSource Center EMPLOYMENT PORTAL 10 WORKFORCE INNOVATION WORKSOURCE PORTAL Los Angeles Urban League 628 San Julian St. CENTER PORTAL (VAN DE Housing Authority of the City 5681 W. Jefferson Blvd. Los Angeles, CA 90014 KAMP CAMPUS) of Los Angeles Los Angeles, CA 90016 Community Career 2101 E. 101st St. (323) 525-3740 HARBOR Development, Inc. Los Angeles, CA 90002 TTY: (323) 931-9076 5 HARBOR WORKSOURCE 2930 Fletcher Dr. (323) 249-7751 CENTER Los Angeles, CA 90065 TTY: (323) 567-8977 West Los Angeles Pacific Gateway WIN (323) 825-2651 21 Marina del Rey - MAR 1851 N. Gaffey St., Ste. F 16 Southeast Los Angeles − VISTA WorkSource Center San Pedro, CA 90731 San Fernando Valley CRENSHAW WorkSource Jewish Vocational Service (310) 732-5700 11 Canoga Park-West Hills Center 13160 Mindanao Way, Ste. 240 TTY: (310) 732-5714 WorkSource CENTER United Auto Worker Labor Marina del Rey, CA 90292 Arbor Education & Training, LLC. Employment and Training Corp. (310) 309-6000 Hollywood Area 21010 Vanowen Street (UAW-LETC) TTY: (310) 309-6018 6 Hollywood Canoga Park, CA 91303 3965 S. Vermont Ave WorkSource Center (818) 596-4448 Los Angeles, CA 90037 4311 Melrose Ave. TTY: (818) 596-4155 (323) 731-8596 Los Angeles, CA 90029 TTY: (323) 730-7937 (323) 454-6100 TTY: (323) 454-6196

24 City of Los Angeles Workforce Investment Board Annual Report 2010-2011 12 13

14 FIND A ONESOURCE CENTER 11

OneSource Centers offer services to young adults to improve 10 educational achievement and find success in employment. 6 8 7 3 2 9 1 4

20 BOYLE HEIGHTS SAN FERNANDO VALLEY 16 1 Youth Opportunity Movement 8 Youth Opportunity Movement: Valley 21 19 1600 E. 4th St. 11844 Glenoaks Blvd. 18 Los Angeles, CA 90033 San Fernando, CA 91340 15 (323) 526-5800 (818) 361-7108 17 TTY: (323) 266-8290 9 Youth Opportunities Program – CENTRAL LOS ANGELES El Proyecto del Barrio Locations of 2 AYE/Catholic Charities 20800 Sherman Way, 2nd Floor WorkSource 3250 Wilshire Blvd. Ste. 1010 Winnetka, CA 91306 Los Angeles, CA 90010 (818) 710-5237 Centers (213) 736-5456 10 Youth Opportunities Program – 3 UCLA - Central City El Proyecto del Barrio Neighborhood Partners 9030 Laurel Canyon Blvd. 5 501 S. Bixel Ave. Sun Valley, CA 91342 Los Angeles, CA 90017 (818) 504-0334 (213) 482-8618

EAST LOS ANGELES WATTS 11 Youth Opportunity Movement 4 Para Los Niños 1501 E. 103rd St. 845 E. 6th St. Los Angeles, CA 90002 Los Angeles, CA 90013 (323) 971-7640 (213) 623 - 8446 12 Watts Labor Community Action Center HARBOR 10950 S. Central Ave. 5 LAUSD Harbor OneSource Los Angeles, CA 90059 at Harbor College (323) 923-1434 8 1921 S. Gaffey St. Ste. J San Pedro, CA 90731 WEST LOS ANGELES 9 (310) 519-0801 13 UCLA: Community Based Learning 10 3415 S. Sepulveda Blvd., Ste. 130 SOUTH LOS ANGELES Los Angeles, CA 90034 6 AYE / Catholic Charities South (310) 572-7680 2 3 LA Field Office 1 4 Southeast LA WorkSource Center CITY-WIDE 13 3965 S. Vermont Ave. 14 Marriott Foundation Bridges 6 Los Angeles, CA 90037 (serving youth with disabilities) 7 (323) 731-8596 (213) 347-0042 TTY: (213) 623-3427 11 7 Los Angeles Urban League South Milken 12 Family Literary and Youth Center 5414 S. Crenshaw Blvd. Los Angeles, CA 90043 Locations of (323) 292-8111 OneSource Centers

5

25 Workforce Investment Board City of Los Angeles 1200 W. 7th Street, 6th Floor Discover new career opportunities and job Los Angeles, CA 90017 www.wiblacity.org candidates: www.JobsLA.org (213) 744-7164 TTY (213) 744-9395

The WIB would like to thank the businesses and employers in 2010-2011 that utilized the City’s Workforce Development System for their hiring and training needs, as well as the following partners and elected officials.

WorkSource Center Operators OneSource Youth Opportunity Center Elected Officials ff Los Angeles Community Redevelopment ff Canoga Park - West Hills WorkSource Operators ff President Barack H. Obama Agency Center, operated by Arbor E&T, LLC ff Boyle Heights OneSource Center, operated ff Governor Jerry Brown ff Los Angeles County Department of ff Chatsworth - Northridge WorkSource by Youth Opportunity Movement ff Mayor Antonio Villaraigosa Public Social Services Center, operated by Build Rehabilitation ff Central Los Angeles OneSource Center, Industries ff Carmen Trutanich, City Attorney ff Los Angeles County Federation of Labor operated by Catholic Charities of Los ff Chinatown WorkSource Center, operated Angeles, Inc. ff June Lagmay, City Clerk ff Los Angeles County Office of Education by Chinatown Service Center ff Central Los Angeles OneSource Center, ff Wendy Greuell, City Controller ff Los Angeles Unified School District – ff Downtown WorkSource Center, operated operated by The Regents of the University ff City of Los Angeles City Council Division of Adult and Career Education by Chicana Service Action Center of California yy District 1, Ed Reyes ff Los Angeles World Airports ff HACLA WorkSource Center Portal, ff Citywide Youth Enhancement Project, yy District 2, Paul Krekorian ff Los Angeles Conservation Corps, Inc. operated by Housing Authority of the operated by Marriott Foundation For People yy District 3, Dennis Zine City of Los Angeles with Disabilities, Inc. ff Los Angeles County Workforce yy District 4, Tom LaBonge Investment Board ff Harbor WorkSource Center, operated by ff East Los Angeles OneSource Center, operated yy District 5, Paul Koretz Pacific Gateway Workforce Investment ff Mary Ann Pranke Training and by Para Los Ninos yy District 6, Tony Cardenas Network – City of Long Beach Consulting ff Harbor OneSource Center, operated by Los yy District 7, Richard Alarcón ff Hollywood WorkSource Center, operated Angeles Unified School District yy District 8, Bernard C. Parks ff Metro by Managed Career Solutions, Inc. ff North Valley OneSource Center, operated by yy District 9, Jan Perry ff Microsoft Corporation ff Marina del Rey - Mar Vista WorkSource El Proyecto del Barrio, Inc. yy District 10, Herb J. Wesson, Jr. ff National Association of Center, operated by Jewish Vocational yy District 11, Bill Rosendahl ff South Los Angeles OneSource Center, Workforce Boards Service operated by Catholic Charities of Los yy District 12, Mitchell Englander ff Office of Mayor Antonio Villaraigosa ff Metro North WorkSource Center, Angeles, Inc. yy District 13, Eric Garcetti operated by Goodwill Industries of yy District 14, Jose Huizar ff South Los Angeles OneSource Center, ff Pacific Gateway Workforce Southern California y operated by Los Angeles Urban League y District 15, Joe Buscaino Investment Network ff Northeast Los Angeles WorkSource ff South Los Angeles OneSource Center, ff Port of Los Angeles Center, operated by Arbor E&T, LLC Collaborative Partners operated by Watts Labor Community Action f ff Skid Row Development Corporation / ff South Los Angeles WorkSource Center, Committee f AT&T Volunteers of America operated by Community Centers, Inc. f ff South Valley OneSource Center, operated by f California State University Northridge ff South Bay Workforce Investment Board ff Southeast Los Angeles-Crenshaw El Proyecto del Barrio, Inc. ff California Workforce Association WorkSource Center, operated by UAW- ff Watts OneSource Center, operated by Youth ff Center for Labor Market Studies, ff Southern California Biomedical Council Labor Employment & Training Corp. Opportunity Movement Northeastern University ff State of California Department of ff Southeast Los Angeles-Watts WorkSource ff West Los Angeles OneSource Center, ff City of Los Angeles Department of Aging Rehabilitation Center, operated by Watts Labor operated by The Regents of the University Community Action Committee ff City of Los Angeles Department of ff The Valley Economic Alliance of California Recreation and Parks ff Sun Valley WorkSource Center, operated ff Unite LA ff Valley OneSource Center, operated by Youth by El Proyecto del Barrio, Inc. ff Coalition for Responsible Community Opportunity Movement ff United Way Development ff West Adams-Baldwin Hills WorkSource Center, operated by Los Angeles Urban Funders ff CVS ff Vons League ff Wells Fargo Bank ff U.S. Department of Labor and Secretary ff Kaiser Permanente ff Westlake WorkSource Center, operated Hilda Solis ff Los Angeles Area Chamber of Commerce ff WorldPort Los Angeles by Pacific Asian Consortium in Employment ff State of California Employment ff Los Angeles Community College District ff YMCA/LA Job Corps Center Development Department ff Wilshire-Metro WorkSource Center, ff Los Angeles Department of Water and ff Youth Policy Institute operated by Community Career ff Los Angeles County Board of Supervisors Power Development, Inc. ff Los Angeles City Council ff Los Angeles Economic Development ff Van Nuys-Sherman Oaks WorkSource ff Wells Fargo Bank Corporation Center, operated by Arbor E&T, LLC