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Keystone Q42020.Pdf - 2020 2 5 Country Manager Business & Finance Team Total Team Member : 20 Year of Establishment : 2018 Account Management Strategy & Planning Media Optimization Digital Project Creative Production Division Division Division Division Division EnjoyKfood KOLs / Online Media / On-ground Event Marketing Influencers Campaign The campaign aims to increase awareness of Korea Food products among Thai using influencers marketing. The campaign concept is to have KOLs and influencers to challenge their followers to participate in campaign while promoting Korea food. The campaign strategy is to also drive online users to offline event. Closers - Thailand & Vietnam User Acquisition Campaign / Press Conference / Online Media / OOH Facebook Community Management / Roadshow Event User Acquistion Campaign The marketing activities including online and offline are executed to promote Closers, Korea PC-online game, among Thais & Vietnamese gamers. The campaign is managed into 3 phases; pre-launch, launch, and post-launch. The OOH media on BTS-SKy Train along with the roadshow events are the key activities that aims for drawing attention from target audiences. Press Conference Road Shoe Vietnam Game Caster OOH/BTS Line Webtoon Creative Production / IMAGE / VDO Line Webtoon The creatives has been developed to serve the Ads on different platforms including Facebook, Google UAC, Instagram, and Remerge. Additional, we produce the VDO trailers in different formats to fit Ads type. JustBuy by Robinson Facebook Community Management / Creative Production (IMGAE & VDO) / Product Shooting Facebook Community Management The objective is to build community and to expand awareness among target audiences who are Gen Y & Z. The execution is to create the content posts in different formats including image banners, GIF banners, activities, and VDO. We achieve the average page engagement of 3 % - 5% and hit the highest rate of 11% (against KPI of 1%) Facebook Community Management Facebook Community Management / Creative Production (IMGAE & VDO) / Product Shooting Facebook Community Management Chevit-D by SCG is newly launched to target those elders and people aged 45+ to join the community for product and service awareness. Facebook Fanpage is the main tool for communication. Content strategy and plan are developed to build positive image of brand among target audiences. Contents are created in different format including image, photo album, animation and VDOs. VDOs Format VDO format shows significant for retention rate of 15%-22% of one VDO. DHL Express Thailand Lead Generation Campaign / Facebook Closed Groups Lead Generation Campaign The promotional ads banner are created and posted in selected facebook closed groups which are highly potential DHL clients. Creative artworks are customized by closed groups. Local Government Saving Bank User Acquisition Campaign / O2O Strategy User Acquistion Campaign The campaign has been launched for 2 consecutive years. The goal is to increase active users on GSBGEN.com. The main target is teenagers from 13-24 years old. O2O strategy has been executed along with online media to drive awareness. Line Game Thailand User Acqusition Campaign / Facebook, Google, Apple Search, Twitter, and Boost Post User Acquisition Campaign Media optimisation across platforms, including Facebook App Installs, UAC, Twitter, and Apple Search Ad, to acquire new users for mobile games such as Let’s Get Rich, Bubble 2, Line Chef, Line Ranger and Line Doraemon Park. Banobagi Brand Awareness / Display Ads / Search Ads Lead Generation Awareness and Lead Generation Campaign When Banobagi first penetrated into Thai & Vietnam market, display ads and search ads have been executed in order to create awareness among Thais & Vietnamese. Youtube ads, search ads and others platforms such as Taboola, Coccoc and Silverpush are also applied for lead generation campaign. Influencer Marketing ASEAN- ROK John Winyu, Thailand leading KOL has been chosen to promote ASEAN-ROK Brand Awareness / KOL Marketing Summit 2019 in Busan. Target audiences are those who are interesting in politics, diplomatic , business matching, and Gen Y. Department of Int’l Trade Promotion Display Ads / Facebook / GDN / Instagram / Twitter Bangkok Gems & Jewelry Fair The campaign aims to promote the biggest Gems & Jewelry Fair of Thailand. Targets are importers, buyers, retailers and wholesalers around the world. Display Ads are executed on various platforms including Facebook, GDN, Instagram and Twitter. Style Bangkok Style Bangkok is the mega fair held in Bangkok. Targets are importers, buyers, retailers and wholesalers around the world. Display Ads are executed on various platforms including Facebook, GDN, Instagram and Twitter. Hi Class Facebook Management / Media Optimization Hi-Class The brand awareness campaign had executed by building a positive image among target audiences in Facebook community. Different formats were created to trigger target’s interest including VDO and IMAGES. GSB GENERATION Facebook Management GSB Generation Facebook community has been built targeting Gen- Y & Gen-Z. Content strategy is focused on these generations’ interests while engage them with online activities. LOOK Facebook Management / Media Optimization LOOK The objective was to increase product awareness using cartoon character to talk to page audiences which created a friendly yet cheerful persona. PUBG Facebook Management Facebook Management The objective was to increase game awareness and page engagement using media, content in different pillars and activities. Facebook Management TEA-MIX We have managed Facebook community of Tea-Mix in order to increase page Social Commerce / engagement. Yet, it aims to drive online-sales with many promotion campaigns Facebook Management and activites. VDO VIRAL KODOMO The VDO story is to promote Mother Day while to increase number of sales. VDO VIRAL .
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