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PENGARUH MEDIA SOSIAL LINE WEBTOON TERHADAP MINAT MEMBACA KOMIK PADA MAHASISWA UNIVERSITAS RIAU Oleh : Destya Maya Putri Pembimbing : Evawani Elysa Lubis, M.Si

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PENGARUH MEDIA SOSIAL LINE WEBTOON TERHADAP MINAT MEMBACA KOMIK PADA MAHASISWA UNIVERSITAS RIAU Oleh : Destya Maya Putri Pembimbing : Evawani Elysa Lubis, M.Si PENGARUH MEDIA SOSIAL LINE WEBTOON TERHADAP MINAT MEMBACA KOMIK PADA MAHASISWA UNIVERSITAS RIAU Oleh : Destya Maya Putri Pembimbing : Evawani Elysa Lubis, M.Si Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau, Pekanbaru Kampus Bina Widya Jl. HR. Soebrantas Km. 12,5 Simpang Baru, Pekanbaru Telp/fax. 0761-63272 The development of social media today accommodate a variety of works. Ideas in the form of photos, videos and writings and even potrait and comics including the types of works that can be found on various social media. Social media both content and characteristics of social media is quite diverse, most social media is a place to socialize, share opinions and chatting through chat but social media a little different is LINE Webtoon. LINE Webtoon is a digital comic reading app that is part of LINE's social media products. Comics on social media LINE Webtoon can be accessed for free and have many different genres and titles. The webtoon user segmentation is quite extensive, ranging from 14 years old to adults including among students. Researchers want to know the influence of social media LINE Webtoon to interest in reading comic students of Riau University. LINE Webtoon social researcher used by students of Riau University and students to respond in the form of interest in reading comics. The purpose of this study to determine the influence of social media LINE Webtoon to interest in reading comic students of Riau University. The method used is the method of quantitative explanation research, data collection techniques in this study using questionnaires. The number of samples in this study were 96 respondents. Sampling using Accidental Sampling. To find out how big the influence of these two variables, the researcher uses a simple linear analysis. For data processing questionnaire, done by using Program Statistic Product And Service Solution (SPSS) Windows version 17. The results of research on the influence of social media LINE Webtoon with indicators (Participation, Openness, Conversation, Community and Interconnected) to the interest in reading comics (the need for reading, reading-seeking, fun to read, interest in reading, continued) on the students of Riau University obtained regression coefficient value Y = 5.904 + 0.610 X with a significance level of 0.000 smaller than . 0.05. This means that there is an influence of social media LINE Webtoon to interest in reading comics on students of the University of Riau for 49.7% and fall into the middle category of influence is. The percentage indicates that Social Media LINE Webtoon affects reading interest. thus H0 is rejected and Ha accepted. Keyword : Social Media, LINE Webtoon, Interest in reading comics JOM FISIP Vol. 5 No. 1 April 2018 Page 1 Latar Belakang LINE Webtoon merupakan bagian dari media sosial, pada layanan tersebut terdapat Kemampuan media sosial dalam ciri media sosial seperti yang dikemukakan menjangkau khalayak banyak dan mampu Mayfield(2008) yakni partisipasi, membagikan informasi dalam bentuk audio keterbukaan, komunitas dan saling maupun video membuat media sosial mulai terhubung. Pada LINE Webtoon terdapat dilirik sebagai media periklanan dan partisipasi yaitu pengguna dapat kampanye. Teknologi dan perangkat media memberikan kontribusi umpan balik pada sudah memasuki aspek kehidupan, dengan layanan tersebut, kemudian media sosial ini media sosial interaksi masyarakat kini tidak terbuka untuk feedback dan partisipasi. terhalang oleh demografis, budaya dan Pengguna dapat memberikan dukungan sebagainya. Media sosial kini tidak hanya dalam bentuk voting, komentar dan berbagi sebagai jaringan untuk membuka konten yang sifatnya terbuka. LINE pertemanan tetapi berkembang menjadi Webtoon juga memungkinkan sebuah tempat berbagi tidak hanya dalam bentuk komunitas terbentuk untuk membagikan teks tetapi juga berupa gambar, musik, konten bagi orang yang memiliki minat video dan layanan yang ditawarkan media yang sama. Dan yang terakhir adalah saling sosial saat ini adalah komik. terhubung, yakni media sosial berkembang dengan keterhubungan mereka dengan Komik termasuk konten yang mulai media sosial lain. memasuki konvergensi media. Komik pada awalnya berbentuk media cetak kini mulai Dengan platform digital karya komikus beralih menjadi elektronik dan dapat menjangkau banyak pembaca dan didistribusikan melalui internet sehingga segmen pembaca lebih luas membuat minat saat ini internet mengubah sifat industri terhadap komik semakin besar. Segmentasi buku dan mengubah cara penjualan buku. webtoon cukup luas dilihat dari konten Sebelumnya komik hanya dipublikasikan yang disajikan pada LINE Webtoon mulai dalam bentuk cetak berupa buku atau dari genre yang digemari remaja hingga pengisi kolom pada surat kabar dan bentuk konten yang bermuatan dewasa. Sehingga lainnya berupa film animasi. Namun seiring pembaca yang dijangkau bervariasi mulai dengan perkembangan dimana internet dari pelajar, mahasiswa hingga kalangan sudah menjadi pilihan masyarakat untuk yang sudah bekerja, minat mahasiswa mendapatkan informasi dan hiburan, komik membaca webtoon didorong oleh cerita mulai memasuki ranah digital mulai dari yang sesuai dengan segmen usia seperti komik yang diterbitkan pada situs web, romance. halaman utama mesin pencarian, hingga Mahasiswa termasuk masyarakat yang menjadi sebuah layanan aplikasi media menggunakan internet dalam porsi yang sosial. cukup besar. dalam kegiatan perkuliahan mahasiswa sudah mulai dibiasakan dengan Komik tidak hanya dapat dinikmati teknologi mulai dari pengisian kartu oleh pecinta komik yang mengoleksi buku rencana studi, pencarian materi tugas, kuis komik namun juga dapat dibaca oleh online, dan diskusi. Pemahaman tentang khalayak lainnya. aplikasi yang dapat teknologi tersebut tidak hanya dalam dunia diunduh secara gratis dan pilihan komik perkuliahan saja melainkan karena dengan beragam genre membuat komik ini mahasiswa sudah terbiasa menggunakan menjadi menarik. Selain menarik, komik internet melalui smartphone masing- online lebih efisien dan terjangkau. Hanya masing. dengan kuota internet, pembaca dapat menikmati beragam komik dengan genre Pada webtoon versi komputer yang berbeda ketimbang harus membeli ditampilkan urutan rating judul komik komik di toko buku. JOM FISIP Vol. 5 No. 1 April 2018 Page 2 terfavorit berdasarkan rentang usia, aplikasi dan media baru yang terus sehingga dapat diketahui bahwa webtoon berkembang ternyata menjangkau pembaca hingga usia 30 tahun. Dengan ini membuktikan bahwa usia mahasiswa masih termasuk kedalam b) Kegunaan Praktis kategori segmentasi pembaca webtoon yaitu usia sekitar 18-25 tahun. 1. Secara praktis, hasil penelitian ini diharapkan dapat bermanfaat Terkait hal itu penulis tertarik untuk bagi media dan masyarakat melakukan penelitian terhadap aplikasi khususnya mahasiswa agar tersebut dengan tujuan untuk mengetahui dapat dijadikan masukan atau pengaruh aplikasi LINE Webtoon dan referensi untuk memahami keterkaitannya dengan minat membaca dampak atau efek dari LINE komik pada pengguna aplikasi tersebut. Webtoon dalam meningkatkan Maka timbul keinginan penulis untuk minat membaca komik. meneliti: —3engaruh Media Sosial /,1E Webtoon Terhadap Minat Membaca Komik Tinjauan Pustaka pada Mahasiswa Universitas Riau“ 1. Media Sosial Rumusan Masalah Media sosial adalah medium di internet Berdasarkan latar belakang yang yang memungkinkan pengguna telah dijelaskan sebelumnya, maka merepresentasikan dirinya maupun perumusan masalah dalam penelitian ini berinteraksi, bekerja sama, berbagi, yakni, seberapa besar pengaruh media berkomunikasi dengan pengguna lain, dan sosial LINE Webtoon terhadap minat membentuk ikatan sosial secara membaca komik pada mahasiswa virtual.(Nasrullah, 2015: 11) Universitas Riau? Media sosial merupakan salah satu Tujuan Penelitian platform yang muncul di media siber. Berdasarkan permasalahan yang Karena itu, melihat media sosial yang ada telah dikemukakan maka penelitian ini tidak jauh berbeda dengan karakteristik dimaksudkan untuk mengetahui besarnya yang dimiliki oleh media siber. Meski pengaruh media sosial LINE Webtoon karakteristik media siber bisa dilihat terhadap minat membaca komik pada melalui media sosial, media sosial memiliki mahasiswa Universitas Riau. karakteristik khusus yang tidak dimiliki Manfaat Penelitian oleh beberapa jenis media siber lainnya. Dari penelitian ini diharapkan akan memberi manfaat sebagai berikut : Ada batasan-batasan dan ciri khusus tertentu yang hanya dimiliki oleh media a) Kegunaan Akademis sosial dibanding dengan media lainnya. Salah satunya adalah media sosial beranjak 1. Hasil penelitian ini diharapkan dari pemahaman bagaimana media tersebut dapat memberikan sumbangan dan digunakan sebagai sarana sosial di dunia referensi bagi peneliti selanjutnya, virtual. Bukan berarti tidak ada karakter sehingga berguna bagi umum atau makro, hanya pembahasan perkembangan ilmu pengetahuan, karakteristik media sosial ini dipandang khususnya Ilmu Komunikasi. perlu untuk melihat pembedaan dengan 2. Bermanfaat untuk pengembangan media lainnya.(Castell,Talalay et lanjutan kajian media massa. al,Thurlow, Lengel & Tomic, dalam Khususnya yang berkaitan dengan Nasrullah,2015) JOM FISIP Vol. 5 No. 1 April 2018 Page 3 2. Webtoon pembagian kategori bertujuan sebagai landasan awal untuk melihat jenis-jenis Webtoon merupakan akronim dari media sosial. Selain melihat dari bagaimana website cartoon atau juga disebut sebagai media sosial tersebut memberikan layanan world wide web + cartoon yang merupakan dalam berinteraksi, setidaknya terdapat
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