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A Visual Semiotic Analysis on Webtoon Ghost Teller a Thesis by Desy Maya Sary Reg. No.180721004 Department of English Faculty Of

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A Visual Semiotic Analysis on Webtoon Ghost Teller a Thesis by Desy Maya Sary Reg. No.180721004 Department of English Faculty Of A VISUAL SEMIOTIC ANALYSIS ON WEBTOON GHOST TELLER A THESIS BY DESY MAYA SARY REG. NO.180721004 DEPARTMENT OF ENGLISH FACULTY OF CULTURAL STUDIES UNIVERSITY OF SUMATERA UTARA MEDAN 2021 UNIVERSITAS SUMATERA UTARA iii UNIVERSITAS SUMATERA UTARA iv UNIVERSITAS SUMATERA UTARA iv UNIVERSITAS SUMATERA UTARA AUTHOR’S DECLARATION I, DESY MAYA SARY, DECLARE THAT I AM THE SOLE AUTHOR OF THIS THESIS EXCEPT WHERE THE REFERENCE IS MADE IN THE TEXT OF THIS THESIS, THIS THESIS CONTAINS NO MATERIAL PUBLISHED ELSEWHERE OR EXTRACTED IN WHOLE OR IN PART FROM A THESIS BY WHICH I HAVE QUALIFIED FOR AN AWARDED OR ANOTHER DEGREE. NO OTHER PERSON’S WORK HAS BEEN USED WITHOUT DUE ACKNOWLEDGEMENTS IN THE MAIN TEXT OF THIS THESIS. THIS THESIS HAS NOT BEEN SUBMITTED FOR THE AWARD OF ANOTHER DEGREE IN ANY TERITIARY EDUCATION. Signed : Date : January, 2021 iv UNIVERSITAS SUMATERA UTARA COPYRIGHT DECLARATION NAME : DESY MAYA SARY TITLE OF THESIS : A VISUAL SEMIOTICS ANALYSIS ON WEBTOON GHOST TELLER QUALIFICATION : S1/SARJANA SASTRA DEPARTMENT : ENGLISH I AM WILLING THAT MY THESIS SHOULD BE AVAILABLE FOR REPRODUCTION AT DISCREATION OF THE LIBRARIAN OF DEPARTMENT OF ENGLISH, FACULTY OF CULTURAL STUDIES, UNIVERSITY OF SUMATERA UTARA ON THE UNDERSTANDING THAT USERS ARE MADE AWARE OF THEIR OBLIGATION UNDER THE LAW OF THE REPUBLIC OF INDONESIA. Signed : Date : January, 2021 iv UNIVERSITAS SUMATERA UTARA ABSTRACT Webtoon is one of the mediums in delivering thoughts, point of view and life values with others; one of them is the Ghost Teller webtoon. By using visual semiotics analysis, this research aimed to identify the sign found in the Ghost Teller webtoon and how it is interpreted. The Ghost Teller webtoon as the data of the research is collected by using qualitative research and visual materials from the application LINE Webtoon as the source of the data. They are twelve data analyzed by using visual semiotics with the theory proposed by Charles Sanders Peirce. This research use descriptive qualitative data analysis as the method of the study. Each data of this research consists of the sign and interpreting meaning. The signs identified based on Charles Sanders Peirce Triadic sign (Representamen, Object and Interpretant) and there are three steps in interpreting the sign namely, non-verbal communicative legisign, framing techniques and communicative act. Keywords : Ghost Teller webtoon. LINE Webtoon, Visual Semiotics, Peirce, Sign, Meaning vi UNIVERSITAS SUMATERA UTARA ABSTRAK Webtoon adalah salah satu media dalam menyampaikan pendapat, sudut pandang dan nilai kehidupan kepada orang lain; salah satunya webtoon Ghost Teller. Dengan menggunakan analisis semiotika visual, penelitian ini bertujuan untuk mengidentifikasi elemen tanda yang terdapat dalam webtoon Ghost Teller dan bagaimana tanda itu diinterpretasikan. Ghost Teller sebagai data penelitian diambil dengan menggunakan material visual kualitatif dari LINE Webtoon sebagai sumber data. Dua belas data dianalisis menggunakan semiotik visual dengan teori yang dikemukakan oleh Charles Sanders Peirce. Penelitian ini menggunakan analisis kualitatif sebagai metode penelitian. Setiap data penelitian ini terdiri dari tanda dan interpretasi arti. Tanda diidentifikasi berdasarkan triadic sign dari Charles Sanders Peirce (Representamen, Object dan Interpretant) dan ada tiga langkah dalam menginterpretasikan tanda tersebut, yaitu non-verbal communication legisign, framing techniques dan communicative act. Kata kunci : Ghost Teller, LINE Webtoon, Semiotika Visual, Peirce, Tanda, Arti vii UNIVERSITAS SUMATERA UTARA ACKNOWLEDGEMENTS First of all, I would like say Alhamdulillah and praise Allah Subhanahu wa ta‘ala for his blessing and for giving me health, strength in the process of accomplishing this paper. Shalawat and salam to the Prophet Muhammad Shallallahu ‗alaihi wasalam along with his family and his companions. In the process of completing this thesis, a lot of advices, suggestions, comments and supports have been contributed by many people. It is not possible to mention all of them, but some deserve to be written. My very special gratitude is for my beloved mother, Turinah for her prayer, support, care and love to encourage me to learn and work hard in order to finish my study in English Department, University of Sumatera Utara. Thank you for my brothers, Muhammad Ramadhan Syahputra, S.T. and Muhammad Rahmat Hidayat for their prayer. I love you all. I would like to express my sincere gratitude to my supervisor, Rahmadsyah Rangkuti, M.A., Ph.D. and my co-supervisor, Dian Marisha Putri, S.S., M.Si. who have given me a lot of advices in the process of finishing this thesis. I am thankful for your valuable time in guiding and teaching me to complete this thesis. Wishing both of you always stay healthy and happy. My gratitude also goes to the Head of English Department, Prof. T. Silvana Sinar, M.A., Ph.D. and all of the lecturers and the staffs of English Department for the knowledge, experiences, facilities, and opportunities given during my study in this faculty. I would also like to give much appreciation to Mr. Sukirno as the administrator of English Department and Mr. Ponisan as the administrator of English Extension program who has helped me much. Thanks to my partner in doing this paper, Safama Rodeharni Sipayung, we have passed the moment while doing this paper, always support each other, big hug and love for you. Thanks to my dearest friends in English Extension 2018, thank you for all the time we have spent together. Thank you for all the supports you have shown me. I love you all. viii UNIVERSITAS SUMATERA UTARA Finally, I would like to thank everybody who is important to the successful of this research. This research is far from perfect, but it is expected that will be useful for all the readers. Therefore, the constructive thought full suggestions and criticism are very welcome. Medan, January, 2021 Desy Maya Sary Reg. No. 142202092 ix UNIVERSITAS SUMATERA UTARA TABLE OF CONTENT AUTHOR’S DECLARATION ........................................................................ iv COPYRIGHT DECLARATION ..................................................................... v ACKNOWLEDGEMENT ............................................................................... vi ABSTRACT ....................................................................................................viii ABSTRAK ........................................................................................................ ix CHAPTER I INTRODUCTION 1.1 Background of Study......................................................................................... 1 1.2 Problems of Study ............................................................................................. 5 1.3 Objectives of Study ........................................................................................... 5 1.4 Scope of Study .................................................................................................. 5 1.5 Significances of Study....................................................................................... 6 1.5.1 Theoretical Significance................................................................................. 6 1.5.2 Practical Significance ..................................................................................... 6 CHAPTER II REVIEW OF LITERATURE 2.1 Related Theories...…. …………………………………………………………7 2.1.1 Definition of Semiotics…….. ………………………………………………7 2.2 Charles Sanders Peirce Triadic Theory……… . ………………………………8 2.3 Visual Semiotics………………………………….. …………………………14 2.4 Webtoon…………………………………… .. ………………………………16 2.5 Relevant Studies.………………………………… ............... ………………..20 2.6 Conceptual Framework…………………………………………… ............... 23 CHAPTER III METHOD OF RESEARCH 3.1 Research Design .............................................................................................. 25 3.2 Data and Source of Data ................................................................................. 25 3.3 Data Collection Procedures ............................................................................. 26 3.4 Data Analysis .................................................................................................. 26 3.4.1 Data Condensation ....................................................................................... 27 3.4.2 Data Display ................................................................................................. 28 3.4.3 Drawing/Verifying Conclusion .................................................................... 28 CHAPTER IV DATA ANALYSIS AND FINDING 4.1 Data Analysis .................................................................................................. 29 4.1.1 Data 1 ....................................................................................................... 29 4.1.2 Data 2 ....................................................................................................... 30 4.1.3 Data 3 ....................................................................................................... 32 4.1.4 Data 4 ....................................................................................................... 33 4.1.5 Data 5 ....................................................................................................... 35 4.1.6 Data 6 ....................................................................................................... 36 4.1.7 Data 7 ......................................................................................................
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