The Digital Way Forward: An Animation Special. Media Development Authority Annual Report 2007/08 Contents

General Information 1.0 Mission and Vision 2 1.1 Chairman’s Message 4 1.2 Board of Directors 8 1.3 Senior Management 11

Divider One: On the Storyboards 13 2.0 MICE Age 14 2.1 From Good To Great 17 2.2 The Lion Thing 17

Divider Two: The Right Voice 19 3.0 The Empire’s New Groove 20 3.1 The Incredibles 27

Divider Three: Dressing The Set 29 4.0 The MDA Express 30 4.1 Increasing Media Choices 30 4.2 On Air 31 4.3 In the Limelight 32

Divider Four: Larger Than Life 33 5.0 Happy Feet 34 5.1 ASEAN Collaborations 35 5.2 Singapore Media Fusion 36 5.3 Taking A Bow 38

Divider Five: Up Up and Away 39 6.0 Digital Affairs 40 6.1 Rocking The Innovation Boat 41 6.2 Futurescape 42

Divider Six: The Final Take 43 7.0 Lights, Camera, MediAction! 44 7.1 High-Definition Twist 45 7.2 Ear To The Ground 46

MDA Advisory Committees 47 In a creative and animated take on MDA aspirations to shape Singapore into a global media city, its key officers morph into a formidable team of animation moviemakers. Transforming storyboards into a blockbuster animation, MDA brings to life the vibrant media sector and ultimately, the bustling Singapore economy.

The story has been conceived. The ideas are in place. We call this - The Digital Way Forward: An Animation Special.

The Digital Way Forward: An Animation Special. 1 MISSION and VISION

Media Development Authority 2 Annual Report 2007/08 We see, we achieve. Media 21 encapsulates MDA’s mission of transforming Singapore into a Global Media City. We have a vision of Singapore becoming a media exchange, where media services, content and projects are created, financed, developed and distributed to the international market.

First of all, we seek to foster a conducive business environment for the growth of both global and local media companies. We encourage industry to innovate, develop and deploy cutting-edge digital media services and products. At the same time, we nurture local media talent and help our enterprises internationalise. With the pieces of a thriving ecosystem in place, we catalyse the export of Made-by-Singapore content and services to the global marketplace. The goal: To generate S$10 billion in Value- Added and create 10,000 new jobs by 2015 for Singapore.

There will be exciting times ahead as we leverage new digital and market opportunities in implementing Singapore Media Fusion 2015. The Digital Way Forward: An Animation Special. 3 MAKING THE CUT

It All Started With A Vision

“There is something exhilarating in bringing a vision to life. Like sketching the outlines of an animated character and fleshing it out with colours, 2007 saw Singapore traipsing along its growth trajectory and filling up its Global Media City storyboard with vibrant hues and confident strokes.”

There is something exhilarating in Asia, State of Play Conference and World bringing a vision to life. Like sketching Cyber Games Asian Championship. the outlines of an animated character Meanwhile, the stalwart trade shows in and fleshing it out with colours, 2007 our calendar – BroadcastAsia and Asia saw Singapore charting its growth Media Festival – continue to rewrite their trajectory and filling up its Global Media records. The former brought together City storyboard with vibrant hues and some 760 exhibiting companies from 42 confident strokes. countries while the latter ringed in deals totalling US$76.7 million. Based on the latest available figures, Singapore’s media sector1 in 2005 As Singapore grows in its role as a stood at over S$18.2 billion in revenue, media exchange, you can expect an employing more than 53,000 people even busier events calendar ahead. and contributing some S$4.9 billion in As I write this, preparations are in full value-added. This brings us closer to our swing for 3DX: 3D Film & Entertainment 2015 targets of S$10 billion value-added Technology Festival, a slew of industry and 10,000 new jobs. forums and film screenings focused on stereoscopic 3-D in November 2008. Bringing The World To Hosting the world’s first fully 3-D based Singapore… film and entertainment technology Singapore’s media scene is abuzz with a event not only reinforces Singapore’s slate of high profile international events. position as a convergence point for These include the Games Convention global media talents, it also highlights

1 The media sector comprises broadcasting, film and video, music, publishing, online and mobile content, games and other software. Figures apply to 2005. Source of data: Department of Statistics, April 2008.

Media Development Authority 4 Annual Report 2007/08 “We want to give Singapore talents the means to go international. Capture the global audience.”

our commitment to play an active role in which marked the first international advancing digital media innovations. reality TV series that was financed, Adding to the vibrant landscape is a produced and filmed entirely on location fast evolving media financing scene. here. Encouraged by the fruitful For the first time, the value of private Singapore experience, its United States- media funds based in Singapore crossed based creator Mark Burnett Productions the S$500 million mark, thanks to has set up its Asian base in Singapore to a world-class financial infrastructure make and distribute reality content and and rising confidence in Singapore’s game shows for the region. media capability. More companies in the ancillary businesses of talent And Bringing Singapore management, executive production To The World and media consultancy have also made As international media professionals and Singapore their regional base. investments gravitate toward Singapore, our homegrown talents and content A healthy media ecosystem has in turn travelled the world and did us proud. helped to attract world-class media Young filmmaker Anthony Chen’s short projects and talents to Singapore. One film Ah Ma clinched a Special Mention such example is The Contender Asia, award at the prestigious Cannes Film The Digital Way Forward: An Animation Special. 5 Chairman’s message

Festival – a first for Singapore, while The Digital Way Forward documentary Little Big Dreams picked up As advancements in digital technology the Gold Medal Award for Best Direction continue to shape the future of at the New York Festivals International entertainment, Singapore media TV Broadcasting Awards. Meanwhile, companies are rising to the challenge. our Singapore Media Fusion campaign CGI character animation specialist, continues to promote the local media Sparky Animation, for instance, has industry under a collective front at developed an award-winning crowd trade shows at home and abroad, and simulation software that is being used in the process, attained professional in two theatrical 3-D animated features and international recognition for its co-produced by Singapore’s ST Electronics marketing effectiveness. (Digital Media). Other 2-D animation series helmed by local companies such Thanks to a strategy that encourages as Tao Shu – The Warrior Boy, Katakune co-productions with leading international and Nanoboy, are playing to audiences players, Made-by-Singapore content worldwide. Our games companies are is entertaining audiences in over 50 also gaining recognition, developing countries across the globe. Facilitating branded properties for the international the export of our content and services market, including Singapore’s first into more markets are partnerships with Nintendo DS title, Dropcast. our international counterparts. In 2007, we concluded two new co-production In addition, upstream activities in the agreements with Korea and Australia, interactive digital media (IDM) sector are granting national productions status in bearing fruit. Since the IDM research and both countries to quality co-productions. development programme was launched Another highlight last year was the slate over a year ago with funding provided of 17 Memoranda of Understanding by the National Research Foundation, between China and Singapore covering more than 100 projects have been governmental, industry and academic funded, involving over 900 researchers collaborations in the field of media. and engineers and generating some 100 Singapore films also scored a rare new patents and products. International opportunity to reach out to moviegoers companies and institutions such as Eon in China with the inaugural Singapore Reality, Motorola, Anark and the China- Film Festival in Beijing and Shanghai, Singapore Institute of Digital Media following an agreement with China to are conducting cutting-edge research co-host each country’s film festivals. activities here while local flagship players like Singapore Press Holdings

Media Development Authority 6 Annual Report 2007/08 and MediaCorp are innovating with IDM As we celebrate the industry’s to deliver new media services. achievements, we remain fully aware of the challenges ahead. In June 2007, Aiding the growth of the industry is MDA’s International Advisory Panel (IAP) a pro-business regulatory framework convened for the second time to offer that encourages the development of recommendations on furthering industry new media services and promotes growth, in addition to taking stock of the more choices for consumers. Following progress hitherto. I would like to express the introduction of a two-tier Internet my gratitude to our IAP members for Protocol Television (IPTV) licence their invaluable insights, which will go framework that offers operators greater into sharpening Singapore Media Fusion flexibility, SingTel’s mioTV began its 2015, our updated industry blueprint. I nationwide subscription service while also thank our media partners here and VeeV announced an interactive service abroad for their support and friendship, targeting the niche market. Commercial as well as the management and staff of high-definition television services are MDA for their hard work and MDA Board now available on free-to-air, cable and members for their wise counsel. IPTV platforms. All these developments put Singapore in good stead as we You will have noticed that there is move towards an all-digital broadcasting something different about our Annual environment. Report this year. It stars “Trexi” by local company Play Imaginative who Today, local companies are harnessing embodies the exciting end-product in Singapore’s IT infrastructure and riding the journey of producing an animation on the wave of media convergence to movie from storyboard to merchandise. create intellectual properties that can be played over multiple platforms. They It had been a fulfilling twelve months are also pushing out innovative digital in our journey toward the digital future. media services to meet the needs of an Now, sit back, relax and enjoy our increasingly tech-savvy audience. Animation Special, quintessentially Made-by-Singapore for the world. Our vision of growth in a digital future is the reason behind the theme The Digital Way Forward for this year’s Dr Tan Chin Nam Annual Report, underscoring Singapore’s Chairman, push for digital media as a strategy for Media Development Authority growth.

The Digital Way Forward: An Animation Special. 7 BOARD OF DIRECTORS

dr tan chin nam dr CHRISTOPHER CHIA chan yeng Kit Chairman Chief Executive Officer Permanent Secretary Media Development Authority Media Development Authority Ministry of Information, of Singapore of Singapore Communications and the Arts (Former Chief Executive Officer, Infocomm Development Authority of Singapore) (Period served as Board Member : Jan 07 to Dec 07)

THOMAS MARTIN KEAVENY GOH ECK KHENG KELLY CHEW Executive Vice President and Publisher and Senior Vice President Managing Director Managing Director Global Marketing, Discovery Networks Asia Pacific Landmark Books Asia Pacific Region Song BMG Music Entertainment Asia Inc. (Not Pictured)Media Development Authority 8 Annual Report 2007/08 dr FINIAN TAN BG LIM U Yang GONG WEE LIK Chairman Hugh-ReGINALD Former Deputy Managing Vickers Financial Group (S) Pte Ltd Chief-Of-Staff Director General Staff, Global Operations and Corporate Ministry of Defence Development Economic Development Board (Period served as Board Member: Jan 07 to Apr 08)

ERIC KHOO IAN MACDONALD charles marshall Film Director President ormiston Zhao Wei Films Hong Leong Finance Partner Bain & Company SE Asia, Inc (Period served as Board Member: Jan 07 to Dec 07) The Digital Way Forward: An Animation Special. 9 BOARD OF DIRECTORS

christopher thomson Prof chong tow chong Prof ISAAC kerlow Vice President and Executive Director Former Chair General Manager Science and Engineering School of Art, Design and Media Electronic Arts Asia Pacific Research Council Nanyang Technological University Agency for Science, Technology and Research

dr suzaina bte HRI KUMAR NAIR abdul kadir Director Assistant Professor Drew & Napier LLC Lee Kuan Yew School of Public Policy National University of Singapore

Media Development Authority 10 Annual Report 2007/08 senior management

dr CHRISTOPHER CHIA MICHAEL YAP Seto Lok Yin Chief Executive Officer Deputy Chief Executive Officer Assistant Chief Executive Officer (Industry)

YEO CHUN CHENG CASSANDRA TAY Chief Information Officer Director Communications Community & International Relations

The Digital Way Forward: An Animation Special. 11 senior management

TOW JOON Lai Pam hu Lim Chin Siang Director Director Director Corporate Services Customer & Licensing Services IT & Technology

AMY CHUA Ling Pek LING HENg Li LANG Director Director Acting Director Media Content Media Policy Capability Development Strategic Planning

Media Development Authority 12 Annual Report 2007/08 On the storyboards A spellbinding story of Singapore’s transformation into a media hub. From big picture down to the details, we’ve got it all fleshed out.

The Digital Way Forward: An Animation Special. 13 MICE Age

Singapore’s media scene is seeing a new buzz.

Homegrown films are making headway Thriving, Self-Sustaining in overseas markets, with local Media Financing Ecosystem filmmakers picking up prestigious Currently, there is over S$500 million awards. Made-by-Singapore content – worth of media funds available for for TV, film and games – is travelling the media projects and companies, injected world, entertaining audiences in over 50 by banks, financial institutions and countries. strategic investors in Singapore. This has contributed to a healthy business At the same time, more international ecosystem that is attracting world-class media companies are setting up media projects and talents to Singapore shop in Singapore, partnering local today. players to make innovative content for global consumption. Big guns like Several media funds were created Lucasfilm, Electronic Arts and Mark in 2007. Content management firm Burnett Productions have joined a cast Six-Six-Eight launched a US$40 million of international media businesses to Europe-Singapore Co-Production Fund, establish a presence here. while local director Jack Neo established a S$10 million Raffles China Media Indeed, Singapore is raising its profile Fund to co-invest or co-produce movie as a premier location for media projects for distribution in China over the activities, helped by a business-friendly next three years. Several international environment, pro-growth policies and projects, notably The Contender Asia increase of private capital in the media a partnership between Mark Burnett financing scene. Production and Singapore’s Imagine Omnimedia, were funded and made In short, Singapore is becoming a Global here. Media City, where media players come together to create, finance, develop and International Media Events distribute media content and services to Helping to add buzz to the local media the region and beyond. scene are two major annual shows

Media Development Authority 14 Annual Report 2007/08 >> Broadcast Asia 2007 hosted by the Media Development Authority (MDA) - BroadcastAsia (BCA) and Asia Media Festival (AMF) – that attract thousands of visitors from all over the world to buy, sell and showcase media technologies, equipment, content and services. These events underscore Singapore’s attractiveness as a hub and strategic gateway between East and West.

• BroadcastAsia 2007 One of the biggest shows of its kind in the region, BCA returned in June, showcasing the latest broadcasting and >> HDTV Booth digital multimedia technologies. At the 1,000 sqm Singapore Pavilion, 41 broadcasters and media professionals. companies demonstrated innovative The 12th Asia Pacific Regulatory services, applications and tools in the Roundtable returned to Singapore in areas of Mobile Broadcasting, Internet 2007, eight years after it was held here Protocol TV (IPTV) and High-Definition TV in 1999. It updated regulators from 11 (HDTV). countries on media developments in the Asia-Pacific region, including first-time Held alongside BCA were MDA-hosted participants: Brunei, Cambodia and Laos. meetings for regional regulators, MDA also invited members of the Cable

The Digital Way Forward: An Animation Special. 15 On the storyboards

& Satellite Association of Asia, beginning the first-ever regulator-industry dialogue. Another successful regional event was the Asean Information Seminar Series: Digital Broadcasting Opportunities in ASEAN, which provided a useful platform for ASEAN countries to update the industry on their plans for digital broadcasting at national and regional levels.

The New Media & Arts House conference made headlines by bringing together an elite group of opinion leaders and decision makers, such as the Chief >> Asia Media Festival 2007 Technology Officer of Linden Lab, Cory Ondrejka, veteran technopreneur, • Asia Media Festival 2007 Delcan J. Ganley, and Chairman and AMF 2007 kicked off on 14 November Chief Executive Officer of China-focused last year with a series of nine trade and investment firm Hina Group, Dr Hong twenty public events encompassing the Chen, to deliberate on trends and whole value chain of the media business developments in new media. - from media financing to content creation and distribution. It witnessed The event underscored Singapore’s a 63 per cent increase in sales and commitment to position the country as closed with deals worth US$76.7 million a premier location for idea innovation in transacted. Other highlights of the two- the Interactive and Digital Media (IDM) week long Festival included Memoranda space. of Understanding (MOU) signings with the Philippines and France which paved the way for more cooperation between Singapore and the media companies of both countries.

AMF 2007 also saw the launch of Centre for Content Protection (CCP) in Singapore. Established by the Motion Picture Association Asia Pacific with support from MDA, the Centre is Asia’s

Media Development Authority 16 Annual Report 2007/08 first technical organisation devoted to Moving Up The Global Rankings content protection technologies, policies Singapore is making a name for itself and standards. It is a clearinghouse as a premier location for doing media of information for all aspects and business. information regarding digital distribution and content protection. Risk broker and insurance company Aon/Albert G Ruben, ranked Singapore A new introduction into the AMF in 2007 as one of the countries which line-up was the Asia Factual Forum. posed the least risk for film-making. In This provided a platform for some 120 fact, the Republic was listed in the 2007 professionals in the television industry Risks in Global Filmmaking Map as the to network, showcase and discuss the only Asian country with such a ranking, latest in factual programming, and making it the least risky country in Asia content in the documentary production. for filmmaking.

FROM GOOD TO GREAT Likewise, Hong Kong-based Political Mapping the Next Big Thing and Economic Risk Consultancy (Perc) Amidst the accelerating pace of change ranked Singapore in 2006 as the least in the global media landscape, MDA risky country in Asia to do business, convened a meeting of its International attributing its attraction to its proven Advisory Panel (IAP) in June to advise commitment to protect intellectual on strategies to grow Singapore’s media property. industry. Following its two-day meeting, the 10-member panel, consisting of The LION THING media professionals, academics and The maturing of the financing scene and experts such as filmmaker Shekhar the building of a critical mass of media Kapur; Greg Coote, Chairman of Dune talents, alongside the growth of the Entertainment; and Paul Saffo, a industry to provide production, post- professor from Stanford University - production and media services, have recommended that Singapore actively enhanced Singapore’s appeal as a choice fosters an environment that offers filming location. opportunities for individuals, especially the young, to innovate and test-bed In 2007, Singapore hosted the filming their ideas. of key productions like The Contender Asia. A partnership between Mark Burnett Productions (producer of “Survivor” and “The Apprentice”) and

The Digital Way Forward: An Animation Special. 17 On the storyboards

>> The Contender Asia

Singapore’s Imagine OmniMedia, it was shot entirely in Singapore, post- produced by Infinite Frameworks and made use of production crew, talents and facilities - a mark of the country’s >> Dance of the Dragon coming of age in the business.

The success of the production had Other high-profile projects filmed prompted Mark Burnett Productions and posted here last year included to partner Asian gaming and Australian-Singapore joint production entertainment outfit, Genting feature filmDance of The Dragon and International to set up a US$20m joint the first France-Singapore television co- production venture located at the production, Déjà vu which was shown Resorts World Sentosa, the upcoming on France 2, a major French broadcaster. integrated resort on Singapore’s Sentosa Island. The company plans to develop, produce and distribute original reality content and game shows for Asia from Singapore.

Media Development Authority 18 Annual Report 2007/08 the right voice

We provide the means for industry talents to sound their voices and stage their acts.

The Digital Way Forward: An Animation Special. 19 THE EMPIRE’S NEW GROOVE

From animation, films and games, to television and publishing, Singapore content is going places and winning over audiences.

such as stationery and bilingual children’s books. The series was broadcast on Nickelodeon Asia, and in France as well as the Middle East.

Going Big-Time The collaboration between ST Electronics (Digital Media), American entertainment bigwig Promenade Pictures and New Zealand’s Huhu Studios on The Ten Commandments, hit the big screen last year. The full-length animated feature based on the biblical story was launched as a limited theatrical release in the Animation United States (US) and Singapore in Crossing Platforms 2007 and on DVD in both markets in An encouraging development was the 2008. success of animation content crossing media platforms, thereby extending The Future is Wild, an ST Electronics its reach and shelf-life. Katakune by (Digital Media) animated series co- Mediafreaks was a good example of produced with Canada’s Nelvana Studios, an animated television series that was made its debut on Discovery Kids developed into a game. Channel in the US in October 2007 and Canada in 2008. Peach Blossom Media’s series of children’s DVDs, Tao Shu – The Warrior Home-grown animation company Boy, not only won the US-based Scrawl Studios secured sales of its pre- iParenting Media Award, under the school animation series Milly Molly to “2007 Greatest Products” category, it international children’s entertainment was also developed into merchandise network, Nickelodeon for the Australian

Media Development Authority 20 Annual Report 2007/08 >> The Future is Wild market. Scrawl is currently developing a An Added Boost second season of its successful original Providing an added boost to the property, Nanoboy, which has been animation industry was the Animated sold to Korea, Thailand and the United Short Film Initiative launched by MDA Kingdom. and the Singapore Film Society. The initiative provides seed funding to independent animation industry and Accolades encourages local animators to create short films of high quality that can be showcased in festivals and markets Growing Up Creepie, an around the world. To date, three animated series co-produced projects have been supported, enabling by Peach Blossom Media animation talents to hone their skills. and its American and Korean counterparts, was GAMES nominated for an Emmy Award (Outstanding Special Class With greater global exposure, more Animated Programme) in 2007. Singapore game companies are developing branded properties for the international market.

Winners A case in point is Dropcast, developed by Mikoishi last year. It became Singapore’s first Nintendo DS title. The game is scheduled for launch in the second half of 2008.

The Digital Way Forward: An Animation Special. 21 Targetting the China market is Activate been funded with some games being Interactive. It developed a mobile commercialised for markets such as version for Steel Odyssey, which was USA, Europe and North Asia. launched in the fourth quarter of 2007.

Accolades

Toribash3.0, developed by Nabi Studios, won the PC Format Review Award 2007. It made it to the finals for Independent Games Festival in 2007. In addition, BusinessWeek Online featured Nabi Studios as one of the most promising and innovative companies around the world in 2008.

>> Lonewolf - Flight from the Dark

Meanwhile, Ksatria Gameworks is working on Lonewolf – Flight from the Dark, a game adapted from the globally successful role-playing book of the same title.

Be Invigorated Expanding on its successful INVIGORATE initiative for mobile game developers, MDA launched the INVIGORATE for Casual Games scheme in June, providing funding and mentorship for budding game developers in the Casual Games genre. To date, a total of nine teams has

Media Development Authority 22 Annual Report 2007/08 Film Accolades 2007 was a bumper year for Singapore feature films. The sector harvested 12 releases, compared to an average of five On the international front, per year from 2002 to 2006. Singapore films continue to attract international acclaim. As the film scene in Singapore becomes steadily more vibrant, its spectrum of works is expanding too, in both breadth and depth. Among the local releases, Royston Tan’s 881 turned in the best local box office showing among Asian films, with takings of over S$3.5 million.

>> Anthony Chen’s Short Film - Ah Ma (Grandma)

• Anthony Chen’s short film Ah Ma (Grandma) nabbed Singapore’s first prize at the Cannes Film Festival with a Special Mention award in the Short Film category. At the same event, Pok Yue

>> Royston Tan’s 881 Weng’s short film SuperDONG, was screened at the Directors’ Fortnight while Ekachai Uekrongtham’s full-length feature film Kuaile Gongchang (Pleasure Factory) was screened at the Un Certain Regard category.

The Digital Way Forward: An Animation Special. 23 the right voice

• Royston Tan’s short firm Monkey Love won the Grand Prize in the Labo Competition at the Clermont-Ferrand International Short Film Festival

• 18 Grams of Love, a HD romantic comedy written and directed by Han Yew Kwang, won the Public Award for Best Film (Bronze) and Junior Jury

Award (Silver) at the 13th >> The Home Song Lyon Asian Film Festival. • Local film Singapore • Singapore-Australia drama Dreaming by husband- The Home Song Stories and-wife team Colin Goh received seven nominations and Woo Yen Yen, about at the Golden Horse a typical Singaporean Awards and eventually won family coming to grips with Best Actress Award for their aspirations, clinched Joan Chen. Royston Tan’s the Best Asian/Middle musical 881 was nominated Eastern Film Award at the for Best Makeup and 20th Tokyo International Costume Design. Jack Film Festival. Neo’s Just Follow Law had three nominations Best Visual Effects, Best Original Screenplay and Best Actor for Singaporean Gurmit Singh.

Media Development Authority 24 Annual Report 2007/08 Television Accolades HD In The Making The media industry continued to benefit from Singapore’s early move towards HD • Little Big Dreams by with new collaborations to co-produce Threesixzero Productions HD content for the region and beyond won the Gold Medal Award for Best Direction at • Fremantle Media, one of UK’s the New York Festivals leading distributors, collaborated International TV with MDA on the international Broadcasting Awards 2008, distribution of two HD productions and has been picked up for - Kylie Kwong: My China by Sitting international distribution in Pictures and FestivAsia – Moon by ID Distribution and sold Dance by Big Communications to broadcasters in Germany, Sweden, Belgium, Estonia, (Singapore) together with Creo Denmark and UK. Contents (Korea).

• Together with National Geographic Channels International (NGCI) and Off the Fence (OTF), a leading international factual specialist distributor, MDA launched the Asia High-Definition Documentary Initiative which will see 15 original documentaries produced in HD over three years by Singapore production companies. These documentaries will premier on NGCI, reaching 190 million homes in 165 countries, and distributed worldwide by OTF.

• Off The Fence also picked up Man-made Marvels, a High- Definition factual series by Beach House Pictures (Singapore) and Natural History New Zealand, for worldwide distribution. The series had debuted on Discovery Channel across Asia Pacific.

The Digital Way Forward: An Animation Special. 25 the right voice

Meanwhile, The Celestial Zone • Five Star Insider- Seven comic book series by TCZ Studio was Seas Cruise, co-produced licensed to countries such as France, by Oak3 Films with Landmark Spain, Taiwan and Vietnam. It was TV (Australia) for Discovery subsequently adapted into mobile Networks Asia bagged the Best Editing prize in Asian comics, available in both English and Television Awards under AMF. Mandarin for worldwide distribution. TCZ Studio has further set their sights in • Cricket Warriors, produced crossing platforms as they are currently by One Take Media bagged the developing the comic book series into Highly Commended award an animation series. in Asian Television Awards for Best Natural History and Wildlife Programme.

Publishing The First-Time Writers & Illustrators Publishing Initiative to nurture first-time writers saw fruit at the Frankfurt Book Fair 2007. For instance, The Elephant and The Tree, a children’s book sold worldwide English rights to one of US’ largest independent publisher, The Running Press. Nine of the original children’s stories from the initiative were adapted into a 2D-animated series, Tales Alive, produced by Singapore’s animation studio company Peach Blossom Media. It is the first cross-media, print-to-screen project initiated by MDA to encourage multi-purposing of content.

Media Development Authority 26 Annual Report 2007/08 THE INCREDIBLES Helping to fuel the growth of the media industry are schemes that attract, nurture and retain talent, as well as strengthen the capabilities of local enterprises.

Growing Our Talents 2007 was also the first time the MES MDA trains more than 5,000 media was co-sponsored by ST Electronics professionals through various (Digital Media). As a result, two students programmes such as the Media were awarded the ST Electronics-MDA Education Scheme (MES), Capability Media Education Scheme. Development Scheme (CDS), Skills Conversion programmes, masterclasses, The International Media Manpower seminars and workshops. Under the CDS, Programme (IMMP) enables local media more than 130 industry professionals enterprises to achieve a quantum and students attended short local leap in their production capability and and overseas advanced courses or expertise in the short-term by attracting attachment programmes in 2007 to top international media talents and gain specialist skills and international anchoring their presence in Singapore. experience. We have supported 20 Since the launch of the programme in MES scholars who pursued further 2006, over 25 such talents in diverse media-related studies in both local and fields such as animation, scriptwriting overseas institutions. and games development have started work with Singapore media companies.

Multi-Agency Manpower Taskforce A multi-agency Digital Media (Games and Animation) Manpower Taskforce led by MDA and comprising Economic Development Board (EDB), Infocomm Development Authority (IDA), the Ministry of Manpower/ Contact Singapore (MOM), Workforce Development Agency (WDA) and the Ministry of Education (MOE) was formed in 2007 to drive manpower attraction and nurturing. >> Anthony Chen

The Digital Way Forward: An Animation Special. 27 the right voice

The Taskforce will address immediate Shooting Stars manpower demand through training and Infinite Frameworks beat international upgrading initiatives, including trainee competitors to clinch the much coveted programmes, industry attachments “Anna Sui” international mandate for TV and skill conversion programmes. and web commercials. Sebastian Tan of International and local recruitment Shooting Gallery and Vincent Lim of BIG efforts are being stepped up with Communications won the Spirit of the recruitment drives to major international Enterprise Award 2007 for their sheer trade events and schools in the region. In determination and savvy in moulding the long term, the Taskforce will oversee their media concerns. the development of local talents through international accreditation of Singapore- based media programmes, stepping up collaborations with international tier-one institutions and reviewing academic curriculum to align closely with industry needs.

Enterprise development Over the past year, local media companies benefited from programmes that helped to hone their business skills. Specific areas of grooming included identifying enterprise positioning and strategy plans, and exploiting intellectual property. This was done through various >> Anna Sui’s Flight of Fancy TV Commercial programmes such as the mentorship programme with Pembridge Partners LLP, a London-based business accelerator and investment group focused on the creative industry, and the Licensing and Merchandising Programme in partnership with international firm Global Brands (the exclusive licensing agent for FIFA worldwide and Warner Bros Consumer Products in South-east Asia).

Media Development Authority 28 Annual Report 2007/08 dressing the sets

The background and setting is imperative to the story’s success. We foster a regulatory environment conducive for businesses to flourish.

The Digital Way Forward: An Animation Special. 29 The MDA Express

While regulation forms the boundaries and structure in which the media industry operates, MDA’s approach to regulation is to ensure that it facilitates, rather than hinders, industry innovation and growth.

Increasing Media Choices framework to attract more players In 2006, MDA facilitated the start of into the Singapore market, as well as HDTV on terrestrial, cable and Internet encourage innovation and competition. Protocol TV (IPTV) platforms. A year later, To this end, a public consultation a milestone was reached in Singapore’s exercise was launched to seek feedback digital broadcasting development when on the proposed policy and regulatory commercial HD services on all three framework for mobile TV services. platforms became a reality. More To Offer Last year also saw the mushrooming Last year, MDA approved an additional of IPTV and video-on-demand (VOD) 12 channels for cable TV and 14 channels services. A significant policy initiative for IPTV services, 11 subscription radio was the introduction of a two-tier stations as well as 16 TV channels for licence framework that opened up the trial Mobile TV services. Malay cable IPTV market to niche players by giving viewers also benefited with the launch operators greater flexibility to roll out of Sensasi in August 2007, Starhub’s first services for different market segments. locally packaged Malay cable TV channel. By year’s end, the number of players climbed to five commercial IPTV and In preparation for the introduction of VOD licensees, two trial IPTV licensees video games classification in 2008, and 150 TV channels to consumers in the Board of Film Censors introduced a Singapore which include SingTel’s mioTV Mature 18 rating in November 2007, channels. to facilitate the distribution of highly

Another exciting development was the deployment of mobile TV services in Singapore with three companies – PGK Media, Innoxius Technologies and GoMobile – issued trial licences to test technical and commercial parameters. To facilitate the growth of this industry, MDA is working on a market-driven, light-touch and pro-enterprise regulatory

Media Development Authority 30 Annual Report 2007/08 anticipated games with mature content United States, for its DVStation Transport in Singapore. This allowed such games to Stream Analysis products. This distinction enter the market promptly and provided makes Pixelmetrix Corporation, a global the industry and members of the public specialist in preventive monitoring for with an understanding of the benefits of digital TV and IPTV, the first Singapore a games classification system aimed at company to be accorded the Emmy providing more choice for adults while Award. protecting the young. ON AIR Re-setting MDA’s support of Public Service the Code Broadcast (PSB) programmes makes the MDA completed its first triennial production of TV and radio content that review of the Media Market Conduct inform, educate and entertain our multi- Code, including two rounds of public cultural and multi-racial society possible. consultation. Implemented in April 2003, These programmes cover Malay and the Code addresses competition issues Tamil languages, culture, information, in broadcasting and print. This review current affairs, drama, local sports and is targeted at anti-competitive practices children’s programmes. and ensures that the code continues to promote market parity in Singapore’s License to Fund changing media landscape. In Singapore, a TV Licence is mandatory for all owners of broadcasting apparatus Emmy-gine That! capable of receiving broadcasting MDA’s Digital Technology Development services. As at 31 Dec 2007, around Scheme (DTDS), which is targeted at 925,000 valid licences have been issued. encouraging the development of original The licence fees are used primarily to and innovative applications, services fund the production of PSB programmes and devices for the on free-to-air radio and television broadcasting industry, channels. Typically less commercially has resulted in a viable, these programmes highlight major achievement issues of relevance to our society and for a local company. play a critical role in building social Pixelmetrix cohesion and instilling national pride. Corporation, a Last year, about 3,000 hours of PSB DTDS recipient, programmes were broadcasted across was awarded an Singapore’s six local Free-To-Air TV Engineering & channels. Technical Emmy Award from the Right on the Little Red Dot National Academy of Boosting the quality of PSB programmes Television Arts and were concept-driven programmes Sciences (NATAS) in that explored themes of relevance The Digital Way Forward: An Animation Special. 31 dressing the sets

to the community. These included a Adult audiences were treated to a print-to-screen series and productions refreshing and liberating drama series commemorating ASEAN’s 40th last year. Titled Do Not Disturb, the Anniversary, such as The Singapore Short TV series presented heartfelt, in- Story Project, a drama adaptation of depth and intelligent stories of the local authors’ short stories; and Travelling relationships between men and women. Palette – ASEAN Special, featuring a This unprecedented local production pair of master painter and apprentice showcased the best of Singapore’s travelling to ASEAN countries to seek out creative talent, with veteran actress Tan iconic scenes to be painted. Kheng Hua as producer, and filmmaker Kelvin Tong as director. In addition, MDA explored more innovative PSB programmes for younger In the Limelight audiences. These included Taoshu and Several PSB programmes were singled Friends, a 13-part animated cum live- out for international recognition. action adventure series in Mandarin Youth Decode II, an info-educational designed for kids to re-discover the programme about the aspirations of Chinese culture and language; Shoot! Asian youths won a Golden Eagle Award (有话就说), which allows the public to (Fall 2007). It was also a shortlisted speak their minds and discuss the latest finalist at the New York Festival Award social issues; Find Me A Singaporean 2008. Three other PSB programmes (稀游记), an award-winning series that made it to the Awards on the same searches for Singaporeans in some of the count - Expedition Thailand, No Problem! most obscure places on earth; Udhavum and Saving Gaia. Karangal (Helping Hands), a series on youth volunteers; and Satu Hari di Hari PSB’s youth debating programme The Raya, a two-part telemovie collaboration Arena was nominated for an Emmy between Singapore and Malaysia on Hari Award in the Children and Young People Raya. It was telecast on both Suria and category by the International Academy Astro. of Television, Arts and Sciences.

Nine other PSB series such as Frontline: The Lonely Ah Kim and Parental Guidance were nominated for various categories such as Asia’s Best Current Affairs Programme and Best Info- tainment Programme in the 2007 Asia Television Awards.

Media Development Authority 32 Annual Report 2007/08 larger than life

We actively promote homegrown media and media enterprises beyond the shores of Singapore. Through global promotional activities, we bring our best players to the world, and the world to Singapore.

The Digital Way Forward: An Animation Special. 33 Happy Feet

Singapore media companies are ascending the global stage, striking multi-million dollar deals with leading international partners.

International Forays The China Connection Several successful co-production deals Media collaborations between China were sealed between local media and Singapore reached a new high companies and their partners. Many of with the signing of 17 media-related these announced at key international memoranda of understanding (MOUs) trade shows last year such as Hong covering government cooperation, media Kong Filmart, MIPTV, Cannes Film research, business projects and academic Festival, Asian Film Market, Frankfurt exchanges. These were announced in Book Fair and MIPCOM where, as part October 2007 at the China-Singapore of an MDA-led industry delegation, Media Business Forum under the local media companies promoted Singapore Season in China initiative, and sold their content and services to a key cultural diplomacy effort by the international players. Singapore Government.

>> MIPTV Booth >> Signing of MOU

Media Development Authority 34 Annual Report 2007/08 Providing the overarching framework budget is estimated at S$9.4 million or is an agreement on media cooperation RMB 47 million. between MDA and China’s State Administration for Radio, Film and Government-to-Government Television (SARFT) to enhance bilateral Exchanges partnership through Information Singapore media companies’ foray into exchange and co-productions. Another Korea and Australia are bolstered by two landmark deal between MDA and co-production agreements concluded the renowned Chinese Academy of with these two countries in 2007. These Sciences Institute of Automation will add to Singapore’s existing co-production see 40 researchers from the latter agreements with Canada, Japan and working on interactive digital media in New Zealand and enable quality co- its first overseas lab in Singapore. An productions to be considered as national agreement was also sealed with China productions in both countries. to co-host each country’s film festivals, starting with the first-ever Singapore In addition, MDA forged new cooperation Film Festival in Beijing and Shanghai partnership agreements and MOUs held during Singapore Season. with Canal France International, Creative Media and Film Society of the Eye On The China Market Philippines, China’s SARFT and Korea MediaCorp Raintree Pictures is Culture & Content Agency, among collaborating with partners from Hong others, to facilitate bilateral cooperation, Kong and China to develop two feature information, training and technical film projects,I Not Stupid – China and exchanges. Taller Than Yao Ming. Raintree will partner Hong Kong’s Emperor Motion ASEAN Collaborations Pictures to develop director Jack Neo’s In celebration of ASEAN’s 40th highly successful I Not Stupid franchise Anniversary, MDA supported the for the China market. development and hosting of a new web portal aimed at showcasing and Also making strides in China was promoting media content from ASEAN Singapore film production company, countries. World Without Borders, which is producing two films with partners from Launched on 16 November 2007, the Hunan and Chengdu. The total production ASEAN Media Portal (www.aseanmedia.

The Digital Way Forward: An Animation Special. 35 larger than life net) provides information related to Singapore Media Fusion ASEAN tourism, culture and heritage, as Joining the international roll call of media well as multi-media content from its 10 icons for MDA’s “I Made it in Singapore” ASEAN member states. In the long run, campaigns promoting Singapore’s the ASEAN Media Portal aims to serve as media industry at international trade a global gateway to the region’s vibrant shows are: Michael Yamashita, media industry, linking the world to the renowned photographer and National region’s arts and culture and the many Geographic Channel presenter; Nigel fascinating and compelling stories from Levy, award-winning British producer its diverse heritage. and director; Joe Dever, British fantasist who created the Lone Wolf series of As ASEAN forged closed economic interactive gamebooks; Phil Mitchell, and political ties, the region’s media a pioneer in computer animation and a industries have also banded together to multiple-award winner and Peter Wiley, develop a common digital broadcasting Chairman of John Wiley & Sons, Inc, roadmap. In May 2007, the ASEAN and a respected journalist and author. Ministers Responsible for Information Testimonials from these international (AMRI) made a decision to endorse the media icons who have collaborated with Digital Video Broadcasting–Terrestrial local media players serve to highlight (DVB-T) as the common digital terrestrial the growing capabilities of Singapore’s television broadcasting standard for media industry. ASEAN nations.

This effectively creates a combined market for digital broadcasting of more than 500 million people, providing the critical mass for ASEAN to advance towards digital broadcasting and spark growth and investment in the digital broadcasting sector.

Media Development Authority 36 Annual Report 2007/08 >> Peter Wiley >> Phil Mitchel

>> Michael Yamashita >> Nigel Levy

The Digital Way Forward: An Animation Special. 37 Taking A Bow In all, the progress and developments of the media industry were covered in more than 2,600 tracked media reports, estimated to be worth S$18 million in advertising value equivalent. Of these, foreign media reports made up 40 percent of total coverage, up from 12 percent in 2006, reflecting growing international interest in Singapore’s media companies, capability and content .

To top it off, MDA clinched the

Excellence Award for Integrated >> MDA Director, Communications Cassandra Tay Marketing Communications at the receiving award 10th Prism Awards organised by the Institute of Public Relations Singapore for its Singapore Media Fusion Campaign. This had successfully assimilated publicity, advertising and events management to achieve international marketing success.

Media Development Authority 38 Annual Report 2007/08 up, up and away Exciting opportunities for new services and new experiences in the broadcast, multimedia and entertainment industries are unleashed as the digital revolution transforms production, distribution and consumption patterns. The Interactive Digital Media (IDM) sector, in particular, presents fresh sources of innovation for the media sector.

The Digital Way Forward: An Animation Special. 39 Digital Affairs

Singapore is tapping on the tremendous potential of IDM to enhance its competitive edge.

Digital Affairs Intermediary services; and On-the-Move Overseeing the efforts in this area Technologies, have taken flight. This is is the multi-agency IDM Research expected to translate into some 100 and Development Programme Office new patents and products, involving 900 (IDMPO) hosted within MDA. Under researchers and engineers. the auspices of the National Research Foundation (NRF), the IDMPO puts in Head Start place schemes that support and interlock To tap on the the R&D efforts of its four main groups unbridled creativity of stakeholders – start-ups, Institutes of of young people Higher Learning, industry, and schools that have played a – with the strategic aim of driving key part in many breakthrough and innovation in the successful Web new media sector. 2.0 applications, Singapore Since the programme began in October actively fosters 2006, over 100 IDM-funded projects an environment focusing on the three key areas that offers of Animation, Games and Effects; opportunities for

Media Development Authority 40 Annual Report 2007/08 individuals, especially the young, to To date, all local universities, innovate and test-bed their ideas. For polytechnics, and the arts school have example, the i.JAM (IDM Jump-start and started to organise and coordinate their Mentor) scheme is aimed at encouraging R&D efforts, launching research centres bottom-up innovation amid a peer- and IDM-related courses. The National sharing climate. University of Singapore, for instance, has set up the NUS Interactive Digital Media Through the i.JAM scheme, young start- Institute, which houses eight research ups or individuals are eligible for funding laboratories and some 160 researchers. up to S$50,000 to seed promising R&D Nanyang Technological University’s ideas. In addition, networking events School of Computer Engineering has also offered start-ups the opportunities to collaborated with game company TQ pitch for funding, as well as to showcase Global to offer a Master of Engineering their projects. degree, with a special focus in Game Development. i.JAM has unleashed grassroots innovation, with some of the funded Topping up the efforts of local IHLs, last projects receiving recognition by year saw 21 grants awarded to IHL- technology blogs and renowned initiated projects, involving an estimated technology companies. IDMPO’s 350 researchers, scientists and engineers five-year forecast includes about 750 and 300 students in the local research seeded projects and 2,000 budding community. entrepreneurs. One success story is First Meta who benefited from the seed Meanwhile, the Singapore-MIT GAMBIT funding. They made their presence felt in (Gamers, Aesthetics, Mechanics, Second Life, a popular 3-D virtual world Business, Innovation, Technology) community based in cyber-space by Game Lab, a tie-up between MDA and offering financial services in issuing its Massachusetts Institute of Technology MetaCard credit card to virtual users. (MIT), is reaping success. 2007 Rocking the Innovation Boat saw the first batch Catalysing IDM research in the Institutes of 31 Singapore of Higher Learning (IHLs) is the i.ROCK students (IDM Research Orientated Centres of completing their Knowledge) initiative, which is targeted attachment at at building a global network of research the GAMBIT Lab institutions in Singapore. at MIT. Besides the launch of two The Digital Way Forward: An Animation Special. 41 up, up and away

R&D projects, six new games were also Futurescape developed, of which “Backflow” was a MDA worked with the Economic nominated finalist at the Independent Development Board (EDB) and Infocomm Games Festival Mobile Competition Development Authority (IDA) to secure 2007. These games are available for 45 industry projects over a two year download on the GAMBIT website at time-frame. 2007 also saw international http://gambit.mit.edu/ companies such as 10tacle Studios, EON Reality, Motorola and Anark set up their Singapore base to carry out cutting-edge research activities while local flagship players like Singapore Press Holdings and MediaCorp Pte Ltd are experimenting with IDM to deliver new media services.

Some of these industry players are already receiving accolades for their R&D innovations. Ufinity Interactive Media was deemed one of the 12 most promising enterprises for Innovations in Interactive Media, while XiD’s face- recognition software emerged second in a global competition for new security technology. MXR Corporation’s interface >> The Gambit team technology was also patented in both the US and Singapore. In addition, Different Strokes to Language Garena provided a platform for gamers Giving local media research another to interact and play multi-player games boost, the Chinese Academy of Sciences’ over the Internet and attracted a first overseas R&D institute will make its whopping five million registered users home in Singapore. The setting up of to date. the China-Singapore Institute of Digital Media further reinforces Singapore’s Go Digital position as a premier location for idea MDA hosted a slate of international innovation in the IDM space. Focusing and regional IDM-related activities, on language mediation technologies, such as the State of Play Conference, the China-Singapore Institute of Digital Games Convention Asia, Mobile HCI Media will redefine the ways in which (International Conference on Human we learn and communicate languages, Computer Interaction with Mobile especially between Chinese and the Devices and Services) and X|Media|Lab English-speaking world. Singapore. Media Development Authority 42 Annual Report 2007/08 the final take

As the media landscape shifts rapidly, Singaporeans are staying ahead of the game and leveraging the media for work, learning and play.

The Digital Way Forward: An Animation Special. 43 Lights, Camera, MediAction! Singaporeans are embracing the digital media age with gusto. Equipping Singaporeans with the right skills to enjoy the new experiences and empowering them to make informed choices is one of MDA’s mantra as it develops Singapore into a Global Media City.

MDA works with partners from the competition for selected secondary public, private and people sectors to and junior college students who put together MediAction!, an ongoing undergo intensive workshop training initiative to promote media literacy on animation production to create among Singaporeans through various one-minute animation clips carrying outreach programmes. a Total Defence message. N.E.mation has enjoyed tremendous In 2007, some 300,000 Singaporeans success, witnessing increased got in on the action, participating in 50 submissions and votes. Some of events organised by more than 140 the clips were shortlisted for partners. Some of these included: prestigious animation competitions and festivals internationally, such as - Panasonic’s Kid Witness News (KWN) Annecy and ANIMA. which provided a unique opportunity to groom the next generation of - The World Cyber Games Asian directors, editors, writers and Championship (WCG) is Asia’s largest reporters on the practical skills regional cyber gaming tournament, of news production and broadcast equipping participants with skills and journalism. Last year, Singapore opportunities to discover their talent played host to the regional awards in competitive gaming. This year’s on where Singapore’s entry on the WCG saw 9,000 Singaporeans theme of Environment, ‘Gardens of appreciate games through Eden’, won one of three regional participation in gaming events awards. and cyber gaming, courses and talks conducted at campuses, community - N.E.mation is an animation centres and at the WCG finals itself.

Media Development Authority 44 Annual Report 2007/08 Showtime, a creative contest with a High- Definition (HD) twist. The young and old turned up in droves to take part in this month-long contest, resulting in 220 diverse and entertaining performances extolling the attributes of HDTV. Finalists were selected through public online - Development and distribution of voting, with more than 60,000 Zocards to raise awareness of 416,000 votes cast. Cyber Wellness Core Values. The integrated public education plan to - A public education initiative introduce HD technology to Singaporeans was organised to increase public includes: understanding of how the RTV license fees are used to fund the - HD Brochure - Supported by more creation of PSB programmes on free- than 20 industry partners, some to-air channels. Some 1,000 posters 750,000 updated brochures were and 20,000 brochures were distributed at electronic retail distributed to 177 strategic locations outlets to educate the public on the island wide, including Singpost, HDB benefits of HD and to inform offices, and Community Centers. consumers the availability of HD content from MediaCorp, Singtel and - Signing of a MDA-Singapore Science Starhub. Centre Board MOU will equip and enable students to create IDM - HD Retailers’ Training - 135 attended content. There are also plans to the HD Retailers’ Training develop infotainment programmes workshop on 2 November 2007. on science and technology. The participants walked away with a keener understanding of how The High-Definition Twist to educate interested buyers on HD MDA continued in its drive to bring HDTV technologies. closer to the masses by embarking on a publicity campaign known as Hi-Def

The Digital Way Forward: An Animation Special. 45 - Intel Action Film Fest – More than In conclusion, as Singapore’s media 400 Singaporeans donned the industry evolves, MDA will continue director’s hat to produce their own to examine new ways and adopt new films in HD and 10 winning entries strategies to further boost growth. were showcased at the event’s Through partnerships with the local and Awards Night at Clarke Quay. international media industry players, MDA has put in motion a growth Ear to the Ground strategy that will take Singapore’s media Media regulation in Singapore is industry to the next lap. grounded on principles of consultation and co-regulation and MDA keeps its ear to the ground through its various advisory committees that are made up of members of the public from all walks of life.

In 2007, the Advisory Council on the Impact of New Media on Society (AIMS) was set up to study and advise the Singapore Government on the long- term social, ethical, legal and regulatory implications of the new media. An Internet and Media Advisory Committee (INMAC) was also formed from the consolidation of the previous National Internet and Advisory Committee and its related committees, to provide feedback, guidance and recommendations on media literacy initiatives, industry co- regulation and other regulatory issues. Inputs from both Committees will be invaluable in the formulation of media policies as Singapore continues to exploit the opportunities and meet the challenges of the new media landscape.

Media Development Authority 46 Annual Report 2007/08 MDA Advisory committeeS

MDA appreciates the significant contributions and support it receives from its host of advisory committees. They provided valuable guidance to ensure that quality content is available, while raising the media literacy rates of Singaporeans.

The Digital Way Forward: An Animation Special. 47 Films Mr Chin Heng Ee Mr Kamar Faizal Bin QA Manager Baharam Consultative IBM Singapore Trainee Teacher Panel (FCP) Mr Chong Yew Mun Mr Kamsani Samad Chairman Undergraduate IT Manager Mr Vijay Chandran Nanyang Technological University Searights Maritime Services Lecturer/Course Co-ordinator Ms Karen Choo Mr K Kannappan School of Film & Media Studies Project Coordinator Retiree Ngee Ann Polytechnic DigiMagic Communications Pte Ltd Ms Ravneet Kaur Members State Counsel/DPP Mr Almahdi Al-Haj Bin Mr Darryl David Directorate 4 – Corruption & Ibrahim @ Nadiputra Course Manager Specialist Crimes Managing Director Communications & Media Criminal Justice Division Nadivision Management Attorney-General’s Chambers Temasek Polytechnic Mr Elamaaran Dr Angeline Khoo Balakrishnan Ms Faizah Jamal Associate Professor Deputy Director Consultant Psychological Studies Youth Community Outreach Conscious Connection National Institute of Education Youth Health Division International Nanyang Technological University Health Promotion Board Mr Fong Wai Sun Ms Adelina Koh Kui Hong Mr V Bimel Ram Vice President CFP Director Maybank Consumer Banking Fin-exis Advisory Rep AIM Connections Prof Koh Tai Ann Mr Daniel Chan Ms Amy Gay Suan Choo Professor of English Thye Seng Deputy Director Literature Retiree Corporate Communications Division of English Chief Executive’s Office School of Humanities and National Library Board Social Sciences Mr Kelvin Nicholas Chan Nanyang Technological University Educationist Mr Gary Goh Kok Hiong Managing Director Ms Michelle Lee Lay Hoon Ms Grace Cheong Mei Lin Garyg Comic Studio Application Consultant Manager (Module Lead) Rehabilitation, Protection and Mr Jackie Goh Wei Chin Hewlett Packard Residential Services Policy Ministry of Community Businessman Development, Youth and Sports Mr Lee Tiong Peng Ms Tessa Goh Principal Consultant Dr Chew Tuan Chiong Training Manager Right Management Chief Executive Carlton Hotel Singapore Singapore Singapore Science Centre Mr Idham Khalid Ms Lee Yoke Peng Mr Chia Ti Yu Mohamed Senior Assistant Director Manager Flight Operations Controller (TEC & Comms) PS21 Finance & Purchasing /Internal Auditor Public Service Division ITE College East Singapore Airlines Prime Minister’s Office

Media Development Authority 48 Annual Report 2007/08 Ms Yvonne CL Lee Mr Ng Yew Hong Prof Tan Hun Tong Assistant Professor Educational Technology Director Faculty of Law Officer Centre for Accounting & National University of Singapore Auditing Research Mr Adelbert Ngui Hin National Technological University Ms Anna Leong Liang Homemaker Senior Development Officer Ms Joyz Tan Dunlin Building & Construction Authority Social Worker Mr Li Ching Liang Project 180 Media Producer Ms Ong Bee Yen (Youth Services) Senior Manager Fei Yue Community Services Ms Liew Chai Hoon Deloitte & Touche Business Analyst Mr Justin Tan Kee Yeen A-IT Software Services Dr Ong Teck Chin Accountant Educationist Hi-P International Ms Melissa Lim Wan-Li Centre Director Dr Anne Pakir Ms Tan Lay Hong Students Care Service (Yishun) Associate Professor Educationist Department of English Language Mr Philemon Loh & Literature Mr Tan Swee Aun Whee Khee National University of Singapore Strategic Alliance Manager General Manager Systems Integration Group Synphonics Pte Ltd Mr Justin Arul Pierre NEC Solutions Asia Pacific Pte Ltd Educationist Ms Mazlena Bte Dr Tan Su-Ming Ahmad Mazlan Mrs Shamini Rajendram Private Practitioner Head of Research / Homemaker Changi Clinic Resources Caldecott Productions Dr Oliver Seet Beng Hean Ms Shelwyn Tay International Retiree Clinical Psychologist MediaCorp Centre for Effective Living Dr Jasbir Singh Ms Toi Liang Shing Ms Nafisah Ismail Research Scientist - Corporate Communications Account Executive Deputy Director Right Brainwave Pte Ltd Executive Science and Engineering Islamic Religious Council of Research Council Singapore (MUIS) A*STAR Mr Wan Chong Hock, BBM Ms Cheryl Ng Mr Ferdinands Melvin Chief Executive Officer Director Stuart Ang Mo Kio – Yio Chu Kang Town FAMSPARK Pte Ltd Council Senior Producer SAF Film Unit Dr Ng Wai Chong Singapore Armed Forces Mr Lionel Wong Kok Mun Medical Doctor Lecturer Hua Mei Seniors Clinic Mr Suhardi Saaban School of Film & Media Studies Tsao Foundation Ngee Ann Polytechnic Educationist

Ms Ng Wei Chin Independent Filmmaker TheVeryQuietStudio The Digital Way Forward: An Animation Special. 49 Mr Jordan Woo Chi Assoc Prof Hao Xiaoming Ms Athena D’Souza Yong, Col (NS) Associate Chair & Homemaker General Manager Division Head Singapore Discovery Centre Division of Electronic & Mdm Koh Teck Siew Broadcast Media Educationist Dr Christine Yap Wee Kim Wee School of Consultant Obstetrician and Communication & Information Dr Kelvin Y J Lee Nanyang Technological University Gynaecologist Architectural Assistant SCDA Architects Pte Ltd Mr Chin Heng Ee Mr Alan Yeo Kong Leong Quality Assurance Manager Mr Mohammed Halifi Counsellor/ IBM Global Services, ASEAN/SA Psychotherapist/ Hussin Producer, English Current Psychologist Mr Gary Goh Kok Hiong Alan Yeo Consulting Affairs (Channel News Asia) Managing Director MediaCorp News Pte Ltd Garyg Comic Studio Publications Ms Lee Siew Gek Mr Chua Chim Kang Consultative Manager Associate Editor Product Development & Panel (PCP) My Paper Regulatory Affairs Department Lianhe Zaobao Haw Par Healthcare Limited Chairman Singapore Press Holding Mr Basskaran Nair Ms Musliha Muhamad Senior Vice President Mr Charles Ho Nai Chuen Communications Executive Officer Chief Executive Officer Islam Religious Council of CapitaLand Limited On Cheong Co Pte Ltd Singapore (MUIS) Mr Lee Soon Hin Mr Edward Bernard Ms Esther Chua Jia Ping Neubronner Director Undergraduate KEP Media Director of Operations Nanyang Technological University Asia Pacific Region Mr Neo Thiam Soon Motion Picture Association Mr Danny Ho Thian Sun International Assistant Plant Manager Retiree Energizer Singapore Pte Ltd Members Ms Lina Chong Lin Lin Ms Lee Yan Peng Mr Joseph Chia Assistant Manager Assistant Manager Yoong Leong Leadership & Personal Development (Internal Audit) Station Manager Singapore Power Ltd United Airlines Nanyang Polytechnic Ms Cheryl Ng Mr Gerard Ee Hock Kim Ms Rachael Huang Limei Architectural Assistant Director Community Volunteer/ FAMSPARK Pte Ltd Consultant SCDA Architects Pte Ltd Consultant (Organisational Mr Edward D’Silva Ms Charmaine Lim Psychologist) Zheng Yuin Centre for Effective Living Pte Ltd Architect/Director SAA Architects Pte Ltd Assistant Manager Corporate Communications Mr Kelly Chia Peng Koon Ms Khamaliah Binte Haji Great Eastern Life Assurance Assistant Manager Co Ltd Exploit Technologies Pte Ltd Mohamed Salleh Creative Director ThreeG-Karma Pte Ltd Media Development Authority 50 Annual Report 2007/08 Ms Norafizah Binte Mdm Mariam Alias Ms Adeline Tay Yuin Harn Shariff Private Tutor/ Senior Family Services Educationist Freelance Academic Officer Assessment book writer Family Development Group Ms Jasmine Lim Ministry of Community Accountant Mrs Rebecca Soh Development, Youth and Sports Credit Suisse Manager, Infant & Children Services Mr James Tay Boon Gim Ms Pang Kee Tai Care Corner Singapore Board Director cum 1st Head of Training and Senior Principal, Care Corner Assistant Secretary Social Worker Development Singapore Action Group of Elders Centre for Promoting Alternatives (St George Branch) to Violence Ms Vivi Yanti Zainol The Ang Mo Kio Family Service Mr Mas Shafreen Lecturer, School of Centres Bin Sirat Interdisciplinary Studies Manager, Corporate Ngee Ann Polytechnic Mrs Lim Siew Kim Communications Retired Librarian Public Service Division Assoc Prof Lionel Wee Prime Minister’s Office Hock Ann Mr Raymond Poon Deputy Head Mingyang Mr Tan Ching Huat Department of English Language News website Content Educationist & Literature Producer National University of Singapore Mr Tan Hiap Keong Mr Low Chee Meng Deputy Director Mr William Wu Teng Managing Director Chartered SemiConductors Cheong Autoacc Trading Pte Ltd Administration Supervisor Mdm Yong Siow Ling Singapore Airport Terminal Mr R Ramachandran Educationist Services Ltd Executive Director National Book Development Mrs Audrey Yang Oon Council Mr Tan Kok Siang Hui nee Low Lecturer, Chemical & Retired lawyer Ms Loon Shiah Lian Science Education Manager (Arts & Lifestyle) National Institute of Education Mr Robin Yee Lifeskills & Lifestyle Division Nanyang Technological University Deputy Director (External People’s Association Relations) Ms Zalina Bte Mohd School of Film & Media Studies Mr Ramadoss Ravindran Gazali Ngee Ann Polytechnic Business Consultant Senior Assistant Director Hewlett Packard Corporate Development Ms Yeo Keng Lee National Youth Council Assistant Credit Manager Mr David Ma Kwok Leung Intel Technology Asia Pte Ltd Consultant/Lecturer Mr Tan Wu Cheng IPAM Book Publisher Ms Kym Yeo Cannon International Undergraduate Dr Oliver Seet Beng Hean Nanyang Technological University Retiree

The Digital Way Forward: An Animation Special. 51 Ms Yee Wai Fun Mr Gui Kai Chong Ms Toh Shi Ling Shirleen Senior Manager Auditor Teacher Library & Professional Services Shangyew Public Accounting Tanjong Katong Secondary School National Library Board Corporation ADVISORY Mr Wan Shung Ming Assoc Prof Hao XiaoMing Executive Director COMMITTEE Associate Chair (Academic) Tin Sing Goldsmiths Pte Ltd ON CHINESE & Division Head Mr Wong Lin Tam PROGRAMMES Division of Electronic & Managing Director Broadcast Media Wang Media Consulting Pte Ltd (ACCESS) Wee Kim Wee School of Communications & Information Ms Xie Hui Qun Chairman Nanyang Technological University Marketing Executive Assoc Prof Lee Cheuk Yin Epiphany Media Associate Professor Mr Hee Theng Fong Department of Chinese Studies Lawyer Mr Steven Yong National University of Singapore M/S Khattar Wong Yiam Woon Members Executive System Analyst Mrs Hwang-Lee Poh See Urban Redevelopment Authority Mr Chan Chee Pong Chief Executive Officer/ Director Principal ADVISORY Paces Strategic Business Patson’s Learning Centre Consultancy COMMITTEE Mr Leng Chin Fai Mr Chia Ti Yu ON ENGLISH Executive Director TV & RADIO Manager Family Service Division Finance & Purchasing Fei Yue Community Service PROGRAMMES ITE College East (PACE) Ms Pang Cheng Lian Mr Chia Wei Wen First Vice-President/ Chairman Country Officer Special Assistant to PRC, Hong Kong and Taiwan Prof Leo Tan Wee Hin Branch Chairman Professor United Overseas Bank Northeast Asia Directorate Natural Sciences and Science Ministry of Foreign Affairs Education National Institute of Education Mdm Claire Chiang Prof Phua Kok Khoo Executive Director Chairman and Members Banyan Tree Gallery (S) Pte Ltd Editor-in-Chief Mr Ahmad Nizam World Scientific Publishing Lawyer Ms Peggie Chua Co Pte Ltd M/S Straits Law Practice LLC President, The Teochew Drama Association Mrs Tan-Huang Shou Mei Mr Johnny Ang Events Project Director & PR Director Boon Chee Consultant Communications & Service Quality Manager (Strategic PEG-COMM Pte Ltd Singapore General Hospital Accounts) NETS Dr Chou Mei Ling Ms Tan Miao Ling Deputy Chief Executive Principal Mr Ang Peng Siong Officer Guangyang Secondary School Managing Director Care Corner Mandarin Counselling APS Swim School Centre

Media Development Authority 52 Annual Report 2007/08 Assoc Prof Rebecca Ang Ms Moonlake L Lee Mr Adrian Quek Associate Professor Business Development & Club Manager Division of Psychology Marketing Director Tampines Club School of Humanities & Social Henry Lee Dental Surgery SAFRA National Service Sciences Association Nanyang Technological University Mr Edmund Leow Zhen Wei Mr Kevin Sim Peng Guan Dr Caroline Balhetchet Operation Executive Manager, Sales & Director PSA International Pte Ltd Marketing Youth Development Centre/ MP & SILVA Senior Psychologist Counsellor Mr Lim Poh Lye Singapore Children’s Society Senior Manager, R&D Mdm Siti Haslinda Seagate Technology International Putri Harun Mr Chan Keen Len Director Lecturer, School of Mr Victor Lim Kok Keng The Kids Dentist Interdisciplinary Studies Executive Officer Manager, Student Fund Raising/Volunteer Mr James Suresh Development & Alumni Development Training Consultant/Author Relations Office Man Fut Tong Nursing Home Ngee Ann Polytechnic Mr Tan Keng Joo Mr Lye Fei Principal Ms Annette Chong Chief Executive Officer Canberra Secondary School Homemaker Care Corner Singapore Ltd Mr Tan Soon Lee Ms Peggie Chua Mr Raymond Lye Project Director President, The Teochew Hoong Yip Hewlett Packard (S) Pte Ltd Drama Association Executive Director Events Project Director & Pacific Law Corporation Assoc Prof Susheela A PR Consultant Varghese PEG-COMM Pte Ltd Dr Kenneth Lyen Practice Associate Professor Consultant Paediatrician Corporate Communication Mr Goh Chee Kong Lyen Children’s Clinic Pte Ltd Lee Kong Chian School of Vice President, Business Mr Manogaran s/o Singapore Management Corporate Marketing and University Communications Suppiah Chief Executive Officer SMRT Corporation Ltd Mr Viswaroopan s/o Mr Vincent Hoe Singapore Indian Development Association Sadasivan Group Managing Director Chief Executive Officer AG Advertising Pte Ltd Ms Ng Geok Lan Strategic Moves Pte Ltd Mr Wan Imran Bin Dr Janice Khoo Administration Officer Ng Soh Construction Co Pte Ltd Mohamed Woojdy Swee Suan Principal Medical Practitioner Ms Florence Oh Bao Jin Boon Lay Garden Primary School Rafflesian Clinic and Surgery Director for Client Services Consulus Cato Partners Ms Zalina Abd Malik Mdm Kit Gek Wah Curriculum Planning Officer Principal Mr Phua Kok Tee Civics and Moral Education Unit Guangyang Primary School Chief Executive Officer Ministry of Education Singapore Action Group of Elders

The Digital Way Forward: An Animation Special. 53 Ms Zalina Gazali Mr M Harikrishnan Mr R Yokanathan Senior Assistant Director Managing Director Lecturer Corporate Development International Business School of Film & Media Studies National Youth Council Management Consultants Pte Ltd Ngee Ann Polytechnic ADVISORY Ms Kunawathy ADVISORY Vice Principal COMMITTEE MacPherson Secondary School COMMITTEE FOR INDIAN FOR MALAY TELEVISION Ms Lavanya Raghuraman TELEVISION Part-time dance teacher & RADIO Undergraduate & RADIO PROGRAMMES Singapore Management PROGRAMMES (IPAC) University (MPAC)

Chairperson Mr V Maheantharan Chairman Ms Indranee Rajah Director, School of Business Mr Zainudin Nordin Director, Drew & Napier Singapore Polytechnic Mayor, Central Singapore Member of Parliament, Tanjong CDC Pagar GRC Ms Puspalatha Member of Parliament, Sheena Jebal Bishan-Toa Payoh GRC Vice-Chairperson Director Mr R Rajaram NuLife Care & Counselling Centre Vice-Chairman Director, Office of Mr Ahmad Nizam Abbas Admissions Mr R Rajendram Lawyer National University of Singapore Engineer (Inspectorate M/S Straits Law Practice LLC Section) Members Water Supply (Network) Dept Members Mr Bala Reddy Public Utilities Board Dr Abbas Bin Mohd District Judge Shariff Dr Rajesh Rai Subordinate Courts Assistant Professor Research Fellow National Institute of Education National University of Singapore Nanyang Technological University Mr V Bimel Ram Managing Director Ms Sangeeta Mr Abdul Hamid AIM Connections Subbrahmanyam Abdullah Lawyer/Senior Associate Auditor Director Rajah & Tann Dr Chitra Sankaran Auditor-General’s Office Associate Professor Mr Seeni Syed Department of English Language Ahamed Kabeer Mr Abdul Rohim Sarip & Literature Legal Counsel Lawyer National University of Singapore TOLL (ASIA) Pte Ltd A Rohim Norlila and Partners

Dr Chitra Varaprasad Mr G B Srithar Mdm Aini Maarof Senior Lecturer Assistant Director Principal Centre for English Language Change Management First Toa Payoh Secondary School Communication Singapore Tourism Board National University of Singapore Mr Azmoon Ahmad Chief Operating Officer Siemens VDO Automotive Pte Ltd

Media Development Authority 54 Annual Report 2007/08 Mdm Hanim Mohd Saleh Dr Chin Kwee Nyet Dr Esther Tan Journalist Senior Lecturer Associate Professor Singapore Press Holdings Centre for Language Studies School of Human National University of Development and Social Mr M Ma’mun Bin H M F Singapore Services Suheimi SIM University Retiree Mr Gerald Giam e-Business Consultant Mr Wong Lin Tam Mr Mohd Ridzal Saat Digital Pathway Consulting Managing Director General Manager Wang Media Consulting Singapore Rugby Union Mr Lim Huan Chiang Pte Ltd Mdm Siti Haslinda Vice President Mdm Yeo Teck Yong Putri Harun Cultural Industry Promotion Principal Director Singapore Press Holdings Temasek Junior College The Kids Dentist Mr Raymond Lye Broadcast, Dr Suzaina Kadir Hoong Yip Publications Assistant Professor Executive Director Lee Kuan Yew School of Public Pacific Law Corporation & Arts Appeal Policy Committee Dr Sudha Nair (BPAA) FILMS APPEAL Assistant Professor COMMITTEE Department of Social Work Chairman (FAC) National University of Prof Edwin Nadason Singapore Thumboo Chairman Emeritus Professor Mr Edmund Phang Department of English Mrs Mildred Tan Chin Sian Managing Director Language and Literature Senior Family Faculty of Arts and Social Ernst & Young Associates Services Officer Pte Ltd Sciences Ministry of Community National University of Development Singapore. Members Youth and Sports Dr Abdul Razakjr Vice-Chairpersons Bin Omar Mr Daren Shiau Consultant Cardiologist Mr Choo Thiam Siew Lawyer/Partner President National University Hospital Allen & Gledhill Ms Ang Bee Lian Nanyang Academy of Fine Arts Chief Executive Officer Mdm Siti Haslinda National Council of Social Putri Harun Service Dr Hadijah Bte Rahmat Director Associate Professor The Kids Dentist Mr Benedict Cheong Asian Languages & Cultures Chief Executive Officer National Institute of Temasek Foundation Education Nanyang Technological University

The Digital Way Forward: An Animation Special. 55 Members Ms Jenny Quek INMAC Hwee Huang Mrs Belinda Charles Systems Analyst Mr Stephen Yeo Principal Zenisys Pte Ltd Vice President St Andrew’s Secondary School Strategic Initiatives Mdm Som Bte EDS Asia Ms Choo Lian Liang Mohamed Said Managing Director Founder/Artistic Director Dr. Cherian George Yellowstone Productions & Choreographer Head, Journalism Division, Pte Ltd Sri Warisan Som Said Wee Kim Wee School Performing Arts of Communication and Mr Gerry de Silva Information Head, Group Mrs Tan Chee Koon Nanyang Technological Corporate Affairs Chief Executive Officer University Hong Leong Group, Singapore National Volunteer & Philanthropy Centre Dr Lim Sun Sun Ms Sabrina Goh Assistant Professor, Consultant Ms Tan Siew Piang Communications and New Creating-me Consulting Principal Media Programme Unity Secondary School National University of Mr Patrick Daniel Han Singapore Chi Kwang Dr Tan Sze Wee Director, CDC Managing Director/CEO Dr Koh Thiam Seng Planning & Development Rockeby Biomed Ltd PPA (G) Division Director, Education People’s Association Dr Uma Rajan Technology Executive Director Ministry of Education Dr Winston Lee Piak Nam Man Fut Tong Nursing Home Lecturer Daniel Tan Kim Khoon Human Resource Mr Venka Director Management Unit Purushothaman School of Interactive & National University of Dean Digital Media Singapore Faculty of Performing Arts & Nanyang Polytechnic Integrated Studies Assoc Prof Ngiam LaSalle-SIA College of the Mrs Kiang-Koh Lai Lin Tee Liang Arts Director, Head, Social Work Public Library Programmes & Department Ms Wang Look Fung Events Management Faculty of Arts & Social General Manager National Library Board Sciences Group Corporate National University of Communications Tim Goodchild Singapore Keppel Corporate Ltd Head, Regulatory and Mr Ong Sin Tiong Interconnect Principal Industrial Mr David Wong StarHub Ltd Relationship Officer Cheong Fook National Trades Union Chairman Congress EM Services Pte Ltd

Media Development Authority 56 Annual Report 2007/08 Shaun Seow ARTS Ms Lina Chong Lin Lin Deputy CEO Assistant Manager (News, Radio and Print) CONSULTATIVE (Leadership & Personal MediaCorp Pte Ltd PANEL (ACP) Development) Nanyang Polytechnic Jawahar Kanjilal Chairman Director Mr Choo Woon Hock Rich Media & Music Business Mrs Laura Hwang Journalist Programs, Multimedia, Cheng Lin Singapore Press Holdings Asia Pacific Managing Director Nokia Pte Ltd Memories of The East Pte Ltd Ms Chua Ai Liang Director, Audience Philip Wu Vice-Chairperson Development Managing Director National Arts Council Neo Studios Mr Toh Weng Cheong Partner/Lawyer Dr Foo Check Teck Ms. Tan Yen Yen Low Yeap Toh & Goon Associate Professor Managing Director Division of Systems and Hewlett Packard Singapore Members Engineering Management College of Engineering Fahmi A Rais Mr Almahdi Al-Haj Bin Nanyang Technological Chief Executive Officer Ibrahim University iBrand Managing Director Nadivision Ms Goh Chia Lin Kenneth James National Education Officer Technology Editor, The Ms Angalaparameswari Ministry of Education Business Times d/o M Ramanathan Singapore Press Holdings Policy Executive Mr Raymon Huang National Environment Agency Thien Hui James Seng Retiree King Content Pte Ltd Mr Borhan Bin Saini Volunteer, Rotary Club Managing Director Singapore/RSVP S’pore Eugene Seow Wellcare Executive Concierge Executive Director Services Pte Ltd Ms Christine Khor TOUCH Community Services Director Ms Angie Chew NUS Centre for the Arts Grace Chng Monksfield Publishing Director Vice President/Applications Prof Koh Tai Ann Computer Times, Special Projects Professor of English Projects Unit IT Services Literature Singapore Press Holdings Singapore Airlines Limited Division of English School of Humanities and Ms Kelly Chew Social Studies Senior Vice President, Nanyang Technological Marketing, University Sony BMG Music Entertainment Asia Inc

The Digital Way Forward: An Animation Special. 57 Ms Joanna Lee Mr Narayana Mr William C Xavier Partner Sreenivasan @ N Producer/Presenter, Sapere Art Management & Sreenivasan MediaCorp 938Live Consultancy Advocate & Solicitor MediaCorp Radio Managing Director Mr Lee Tian Tee M/S Straits Law Practice LLC Ms Yap Foon Lyn Musician/Founding Vice-Principal Member and President Mr James Ng Paya Lebar Methodist Girls’ World Association of Regional Director School (Primary) Symphony Band & Ensemble Integration Group Singapore Chapter Asia Integration (Marketing & Ms Zaleha Mohd Noor Communication) Ltd Housewife Mr Simon Leong Kai Chong Mdm Janet Ng Soh Chan Senior Manager (Marketing Teacher and Facilities) St Joseph’s Institution Singapore Turf Club Ms Norreha Sayuti Mr Liew Chin Choy Freelance Designer Administrator Nanyang Academy of Fine Mr Tan Boon Beng Arts Teacher Hwa Chong Instituition Mr Jim Lim Teck Hwee Head, Full–Time School Ms Kelly Tan Peen Peen Counsellor Project Manager Northlight School Sembcorp Logistics

Ms Mona Lim Mr Samuel Tang Yee Kit Programme Leader Director, International Faculty of Performing Arts & Marketing Integrated Studies CTVision System LaSalle-SIA College of the Arts Ms Wang Chu Chiao Independent writer/ Ms Ruby Lim-Yang researcher/curator Artistic Director Act 3 International Mrs Sheila Moira Wee Founder/Partner Mr Low Sze Wee Storytelling & Drama teacher Deputy Director (Curation & Asian Storytelling Network Collection) Singapore Art Museum Dr Valerie Wee Su-Lin Assistant Professor Department of English Language & Literature National University of Singapore

Media Development Authority 58 Annual Report 2007/08

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