ФТМЛ 2020 073 Будзинськавв.Pdf
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МІНІСТЕРСТВО ОСВІТИ І НАУКИ УКРАЇНИ НАЦІОНАЛЬНИЙ АВІАЦІЙНИЙ УНІВЕРСИТЕТ Кафедра менеджменту зовнішньоекономічної діяльності підприємств ДОПУСТИТИ ДО ЗАХИСТУ Завідувач кафедри __________ Кириленко О.М. “____”__________20___р. ДИПЛОМНА РОБОТА (ПОЯСНЮВАЛЬНА ЗАПИСКА) ВИПУСКНИКА ОСВІТНЬОГО СТУПЕНЮ “МАГІСТР” спеціальності 073 «Менеджмент», ОПП «Менеджмент зовнішньоекономічної діяльності» Тема: Щляхи підвищення конкурентоспроможності ДП МА «Бориспіль» Виконала: Будзинська Вікторія Вікторівна Керівник: д.е.н., професор Кириленко Оксана Миколаївна Консультанти з розділів: __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Нормоконтролер з ЄСКД (ЄСПД): Київ-2020 MINISTRY OF EDUCATION AND SCIENCE OF UKRAINE NATIONAL AVIATION UNIVERSITY Management of Foreign Economic Activity of Enterprises Department ALLOW TO THE DEFENSE Head of the Department ___________ О. Kyrylenko “ ” 20____ MASTER THESIS (EXPLANATORY NOTE) Specialty: 073 "Management" Educational Professional Program: "Management of Foreign Economic Activity" Topic: Ways of increasing competitiveness of Boryspil International Airport Performed by: Budzynska Viktoriia Viktorivna Scientific adviser: Ph.D. in Economics, prof. Kyrylenko Oksana Mykolaivna Consultants for the parts: __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ Norm-controller of USCD (USPD): Kyiv – 2020 NATIONAL AVIATION UNIVERSITY Faculty TML Department Management of Foreign Economic Activity of Enterprises Educational level Master Specialty: 073 "Management" Educational Professional Program: "Management of Foreign Economic Activity" APPROVED Head of the Department ____________ О. Kyrylenko “ ” 20___ TASK to perform Master Thesis by student Budzynska Viktoriia Viktorivna (surname, name, patronymic) 1. Topic of thesis: Ways of increasing competitiveness of Boryspil International Airport approved by the Rector order of 12/10/2019, № 2558/cт 2. Deadline of thesis: from 15/10/2019 to 30/12/2019, from 21/01/2020 to 05/02/2020 3. Initial data for thesis: Accounting reports of Boryspil International Airport: balance (form №1), Report on financial results (form №2); statute of Boryspil International Airport, scientific works, Internet resources. 4. The content of the explanatory note (list of issues to be developed): Required: to examine and analyze essence of competitiveness of an enterprise, functions, factors of competitiveness, to analyze methods of competitiveness evaluation; to perform the analysis of financial and economic activity of Boryspil International Airport; to analyze current competitiveness of Boryspil International Airport; to suggest ways of increasing competitiveness of Boryspil International Airport and justify the ways of its implementation The list of mandatory graphic material: Theoretical part: tables –4, fig. – 9, Analytical and research part: tables –15, fig. – 13, Project and advisory part: tables – 12, fig. – 3 4 SCHEDULE № Stages of Master Thesis performing Deadline of stages Comment 1. Collection and analysis of necessary 15/10/2019- done information about Boryspil International 19/10/2019 Airport according to the topic of master thesis 2. Study and analysis of essence, functions 20/10/2019- done and factors of competitiveness and 02/11/2019 methods of competitiveness evaluation 3. Design of the references used in the till 16/11/2019 done analysis of competitiveness and methods of competitiveness evaluation 4. Preparation and execution of analytical till 05/12/2019 done and research part of the thesis 5. Preparation and presentation of the till 14/12/2019 done theoretical part 6. Developing proposals for increasing till 28/12/2019 done competitiveness of Boryspil International Airport and economic justification of recommendations 7. Design of recommendatory section of the till 08/01/2020 done Master Thesis 8. The final design of the Master Thesis till 14/01/2020 done (contents, introduction, conclusions, appendices, etc.) 9. Report and presentation preparation till 19/01/2020 done 10. The signing of the necessary documents till 21/01/2020 done in the established order, preparing to defend the thesis and preliminary thesis defense on graduating department meeting Student (Bydzynska V.V.) Scientific adviser of Master Thesis (Kyrylenko O.M.) 5 CONTENT INTRODUCTION ..................................................................................................... 6 PART 1. THEORETICAL ASPECT OF COMPETITIVENESS OF THE ENTERPRISE ......................................................................................................... 10 1.1. The essence and value of competitiveness of the enterprise ........................ 10 1.2. Factors of ensuring and increasing the competitiveness of the enterprise ... 22 1.3. Methods of evaluation of enterprise competitiveness .................................. 26 PART 2. ANALYSIS OF BUSINESS, ECONOMIC AND FINANCIAL ACTIVITIES OF BORYSPIL INTERNATIONAL AIRPORT............................. 41 2.1. General information and analysis of business activity of Boryspil International Airport .................................................................................................................. 41 2.2. Analysis of financial and economic activity of Boryspil International Airport .............................................................................................................................. 49 2.3. Analysis of the competitiveness of Boryspil International Airport .............. 64 PART 3. INVESTIGATION OF THE WAYS OF INCREASING THE COMPETITIVENESS OF BORYSPIL INTERNATIONAL AIRPORT .............. 74 3.1. Main directions of improvement of activity of Boryspil International Airport .............................................................................................................................. 74 3.2. Proposals for the implementation of ways of increasing the competitiveness of Boryspil International Airport ......................................................................... 84 3.3. Analysis of the effectiveness of the proposed measures ............................ 101 CONCLUSIONS ................................................................................................... 106 REFERENCES ...................................................................................................... 110 APPENDICES ....................................................................................................... 120 6 INTRODUCTION The basis of a market economy is competition. Competition is the main driving force for the development of business entities in the market and the economy as a whole. The main subject of market relations is the enterprise, and for its successful operation it must have the ability to withstand competition. The competitiveness of an enterprise is its ability to fight for the market, maintain and increase its share in it, the ability to outperform others using the latest technologies, the ability to use resources as efficiently as possible, ensuring that the products or services provided are more competitive than goods and competitor services, and more fully meet the needs of consumers. Competitiveness management is one of the most important components of an enterprise's activity. Each firm must identify its competitive strengths and weaknesses in order to develop a competitive strategy that will identify a set of specific short-term and strategic actions that need to be taken to enhance competitiveness. In order to successfully manage competitiveness it is necessary to study different ways to improve it. The transition to a market economy, which has caused a radical transformation of the entire economic mechanism, defined the importance of competition as an inherent attribute of the market. Unlike a planned economy, where the activities of all enterprises have been regulated, in a market whose main economic reality is competition, all independent entities must independently make long-term strategic decisions aimed ultimately at ensuring the firm's sustainable position on the market. In this regard, one of the most important tasks that requires theoretical reflection and practical implementation is to increase the competitiveness of domestic enterprises in modern conditions. Competitiveness of the firm - the ability to produce and sell quickly, cheaply, qualitatively, to sell in sufficient quantity, at a high technological level of service. Competitiveness of a firm is an opportunity to effectively manage its own and borrowed resources in a competitive market. The production and sale of competitive 7 goods is a prerequisite for the competitiveness of the firm. In a broader sense, competitiveness requires systematic work across the entire production and economic cycle, which leads to competitive advantages in R&D, manufacturing, management, finance, marketing, etc. The competitiveness of a firm is the result of its competitive advantages over the whole range of problems of managing a company. The competitiveness criterion is the level of sales and a stable place in the market. Optimization of the policy of behavior in the conditions of the specific market of Ukraine is able to significantly increase "survival", stability, duration of competitive advantages and to ensure the further growth of the enterprise.