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Turkish Automotive Industry - SWOT Analysis 45 CEO 360 Degree Perspective of The Automotive Industry in Turkey Opportunities for OEMs and Suppliers in Turkey M67B-18 August 2011 Disclaimer • Frost & Sullivan takes no responsibility for any incorrect information supplied to us by manufacturers or users. • Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. • Frost & Sullivan research services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge when ordering that Frost & Sullivan research services are for our customers’ internal use and not for general publication or disclosure to third parties. • No part of this research service may be given, lent, resold or disclosed to non-customers without written permission. • Furthermore, no part may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the permission of the publisher. • For information regarding permission, write: Frost & Sullivan 4 Grosvenor Gardens Sullivan House London SW1W 0DH United Kingdom © 2011 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan. M67B-18 2 Certification • We hereby certify that the views expressed in this research service accurately reflect our views based on primary and secondary research with industry participants, industry experts, end users, regulatory organisations, financial and investment community and other related sources. • In addition to the above, our robust in-house forecast and benchmarking models along with the Frost & Sullivan Decision Support Databases have been instrumental in the completion and publishing of this research service. • We also certify that no part of our analyst compensation was, is or will be, directly or indirectly, related to the specific recommendations or view expressed in this research service. M67B-18 3 Table of Contents Objective and Scope 16 Research Methodology 17 Key Industry Participants 18 Executive Summary 19 • Top Strategic Factsheet-Light Vehicle Market in Turkey 20 • Turkey’s Demography-An Overview 21 • Turkey’s Economy-An Overview 22 • Turkey-Urbanization Trend 24 • Istanbul Megacity-Car Ownership and Commute Trend 26 • Global Light Vehicle Sales 2020-Regional Overview 27 • Global Light Vehicle Production 2020-Regional Overview 28 • Market for Cars in Turkey 29 • Turkish Light Vehicle Market Overview-Light Vehicle Sales and Production 30 • Light Vehicle Production by Segment 31 • Light Vehicle Sales by OEMs 32 • Light Vehicle Sales - Market Share Analysis by OEMs 33 M67B-18 4 Table of Contents • Light Vehicle Sales - Market Share Analysis by OEM’s Country of Origin 34 • Role of Ministry and Key Organisations in the Implementation of Automobile Industry Plan 35 • Customer Segmentation based on Vehicle Length and Price Analysis 36 • Vehicle Variant versus Sales and Price Analysis 37 • Standard versus Optional Feature Analysis 38 • Dealer Point Analysis by OEM 40 • Dealer Point Analysis by City 41 • Dealer Point Revenue versus Profitability and Customer Payment and Services Options 42 • E-Mobility in Turkey-An Overview 43 • Renault’s Electric Vehicle Strategy-A Case Study 44 • Turkish Automotive Industry - SWOT Analysis 45 Urbanization in Turkey-Impact on Mobility 46 • Global Mega-trend: Three Main Trends in Urbanization 47 • Global Mega-trend: Rise of Megacities 48 • Global Mega-trend: Top 49 Megacities by 2025 49 • Global Mega-Trend: Trends in Megacities 50 • Global Mega-trend: Three Key Challenges 51 • Turkey’s Urbanization Trend-An Overview 52 M67B-18 5 Table of Contents • Istanbul Megacity - Demography and Landscape 54 • Istanbul Megacity-Land Use and Density 55 • Istanbul Megacity-Car Ownership and Commute Trend 56 • Istanbul Megacity-City Planning 57 • Istanbul Megacity-Key Developments 58 Turkey Automotive Industry - An Overview 59 • PESTLE Overview of Turkey 60 • Turkey’s Interest Rates versus Consumer Loan Rates 61 • Market Drivers and Restraints 62 • Excise Duty and Tax Structure for Passenger Vehicles 63 • National Automotive Policy 64 • Turkish Automotive Belt 65 • Joint Ventures, Partnerships and Alliances 66 • Structure of Turkish Automotive Industry 68 • Automotive Exports from Turkey 69 • Light Vehicle-Production, Export, Sales and Imports 70 • Light Vehicle - Sales and Import 71 • Incentive Instruments for Automotive Investment 72 M67B-18 6 Table of Contents • Tax Exemptions and Other Incentives for Automotive Investments 73 • Foreign Direct Invest Framework 74 Turkey Light Vehicle Market - An Outlook 75 • Turkish Light Vehicle Market Overview-Light Vehicle Sales and Production 76 • Light Vehicle Production by Segments 77 • Light Vehicle Production by OEM 78 • Light Vehicle Sales by OEM 79 • Light Vehicle Production versus Capacity 80 Turkey Light Vehicle Market-Key Analysis 81 • Customer Segmentation based on Vehicle Length versus Price Analysis 82 • Vehicle Variant versus Sales and Price Analysis 85 • Standard versus Optional Feature Analysis 88 • Standard versus Optional Feature Analysis-Renault 89 • Standard versus Optional Feature Analysis-Ford 90 • Standard versus Optional Feature Analysis-Fiat 91 • Dealer Point Analysis by City 92 • Dealer Point Analysis by OEM 94 M67B-18 7 Table of Contents • Dealer Point Analysis by OEM versus City 95 • Dealer Point Selection Criteria (Top 5) 96 • Dealer Point Revenue versus Profitability and Customer Payment and Services Options 97 E-Mobility in Turkey 98 • E-Mobility in Turkey-An Overview 99 • Roadmap for EV Market in Turkey 100 • Incentives and Taxation Policies for Electric Vehicles 101 • Renault’s Electric Vehicle Strategy-A Case Study 102 • Electric Vehicle Production by OEM-Roadmap 103 • Electric Vehicle Model Line-up for Domestic Sales 104 • Electric Vehicle Model Line-up for Domestic Sales by Vehicle Segment 105 • EV Charging Infrastructures in Selected Cities 107 • Electric Vehicle Eco-System in Istanbul Megacity 108 Key Conclusions 110 • Conclusion 111 About Frost & Sullivan 112 M67B-18 8 List of Figures Automotive Industry: Other Macro-Economical Statistics (Turkey), 2010, 2011, 2012 and 2013 21 Automotive Industry: Demography Details 2 (Turkey), 2010-2013 21 Automotive Industry: Economy (Turkey), 2007, 2010 and 2015 22 Automotive Industry: Fuel Prices (Turkey), 2007-2011 23 Automotive Industry: Urbanization Trend (Turkey), 2010 and 2023 25 Automotive Industry: National Automotive Policy (Turkey), 2010 64 Automotive Industry: Joint Ventures, Partnerships and Alliance (Turkey), 2010 66 Automotive Industry: Incentive Instruments for Automotive Investment (Turkey), 2010 72 Automotive Industry: Tax Exemption and Other Incentives for Automotive Investment (Turkey), 2010 73 Automotive Industry: Foreign Direct Investment Framework (Turkey), 2010 74 M67B-18 9 List of Charts Automotive Industry: Automotive Production and Top 5 OEMs Share (Turkey), 2010 and 2018 20 Automotive Industry: Automotive Sales and Top 5 OEMs Share (Turkey), 2010 and 2018 20 Automotive Industry: Population Statistics (Turkey), 2010, 2015, 2020 and 2025 21 Automotive Industry: Age Demography (Turkey), 2010 and 2025 21 Automotive Industry: GDP Details (Turkey), 2007-2015 22 Automotive Industry: Fuel Prices (World), 2010 23 Automotive Industry: Urbanization Trend (Turkey), 2010 24 Automotive Industry: Urbanization Trend (Turkey), 2010 and 2023 25 Automotive Industry: Car Density in Istanbul Megacity (Turkey), 2010 and 2025 26 Automotive Industry: Light Vehicle Sales (World), 2010 and 2020 27 Automotive Industry: Light Vehicle Production (World), 2010 and 2020 28 Automotive Industry: Market for Cars (Global), 2010 and 2015 29 Automotive Industry: Light Vehicle Production and Sales (Turkey), 2007-2018 30 Automotive Industry: Light Vehicle Production (Turkey), 2010 and 2018 31 Automotive Industry: Light Vehicle Sales (Turkey), 2010 and 2018 32 M67B-18 10 List of Charts (continued) Automotive Industry: Market Share Analysis of Top 11 OEMs (Turkey), 2009 and 2010 33 Automotive Industry: Market Share Analysis by OEM’s Country of Origin (Turkey), 2009, 2010, 2018 34 Automotive Industry: Role of Ministry (Turkey), 2010 35 Automotive Industry: Customer Segmentation (Turkey), 2010 36 Automotive Industry: Vehicle Variant versus Sales and Price (Turkey), 2010 37 Automotive Industry: Standard versus Optional Feature Analysis (Turkey), 2010 38 Automotive Industry: Standard versus Optional Feature Analysis for Renault (Turkey), 2010 39 Automotive Industry: OEM Dealer Point Analysis (Turkey), 2010-2018 40 Automotive Industry: Dealer Point Analysis by City (Turkey), 2010 41 Automotive Industry: Dealer Revenue versus Profitability (Turkey), 2010 42 Automotive Industry: Customer Payment Option (Turkey), 2010 42 Automotive Industry: Original versus Substitute Part Option (Turkey), 2010 42 Automotive Industry: E-Mobility-An Overview (Turkey), 2010 43 Automotive Industry: Renault-Electric Vehicle Offering (Turkey), 2010 44 Automotive Industry: Urbanization Trend (World), 1950-2025 47 Automotive Industry: Megacities-Structure (World), 1950, 2000 and 2025 48 M67B-18 11 List of Charts (continued) Automotive Industry: Top 49 Megacities (World), 2025 49 Automotive Industry: Impact of Urbanization (World), 1950-2025 50 Automotive Industry: Key Obstacles (World), 2010 51 Automotive
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