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Marketing Strategies for Chery Automobile Corporation
ISSN 1712-8056[Print] Canadian Social Science ISSN 1923-6697[Online] Vol. 9, No. 4, 2013, pp. 177-183 www.cscanada.net DOI:10.3968/j.css.1923669720130904.2560 www.cscanada.org Marketing Strategies for Chery Automobile Corporation ZHANG Junjie[a],*; DAI Xiajing[b] [a] Lecturer of Business and Management, Department of Business and Management, Business School, Jiaxing University. Jiaxing, Zhejiang, 1. RESEARCH BACKGROUND China. INTRODUCTION [b] Business School, Jiaxing University. Jiaxing, Zhejiang, China. *Corresponding author. In our modern consumer society, any organization which aims to survive and develop in the market should be marketing orientated. Satisfying customers’ needs and Abstract meeting their expectations are the most crucial ways to A marketing strategy is a road map for the marketing retain, expand a business. While marketing plan plays activities of an organization for future period of time. It a key role in the actualization of marketing activities. A always helps the organization to understand clearly about marketing plan is a road map for the marketing activities the questions like these: what are we now? Where do we of an organization for future period of time. In this want to go? How do we allocate our resources to get to business report, we mainly recommend a marketing plan where we want to go? How do we convert our plans into for Chery Automobile Corp through the studies about its actions? How do our results compare our plans, and do external business environment and internal environment deviations require new plans and actions? The paper tries by some useful business analytical tools like PEST to formulate a marketing strategy for Chery Automobile analysis and SWOT analysis. -
Volume 2 Comprises Supporting Appendices
The Automotive Industry Volume II Appendices INDUSTRY COMMISSION Report No. 58 26 May 1997 © Commonwealth of Australia 1997 ISBN 0 642 27159 3 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, the work may be reproduced in whole or in part for study or training purposes, subject to the inclusion of an acknowledgment of the source. Reproduction for commercial usage or sale requires prior written permission from the Australian Government Publishing Service. Requests and inquiries concerning reproduction and rights should be addressed to the Manager, Commonwealth Information Services, AGPS, GPO Box 84, Canberra ACT 2601. Enquiries Industry Commission 35 Collins Street Melbourne 3000 Locked Bag 2 Collins Street East Post Office Melbourne VIC 8003 Forming the Productivity Commission The Industry Commission, the former Bureau of Industry Economics and the Economic Planning Advisory Commission have amalgamated on an administrative basis to prepare for the formation of the Productivity Commission. Legislation formally establishing the new Commission is before Parliament. CONTENTS This report comprises two volumes. Volume 1 contains the Overview and the body of the report. Volume 2 comprises supporting appendices. Page Abbreviations IX Terms of Reference XVI APPENDICES A Conduct of the inquiry A1 A.1 Introduction A1 A.2 Submissions received A1 A.3 Visits A7 A.4 Round table participants A10 A.5 Public hearing participants A12 B The international automotive industry B1 B.1 Introduction B1 B.2 Worldwide vehicle -
Chapter 1 Introduction
Chapter 1 Introduction 1 Chapter 1 Introduction 1.1 India after Liberalization (After 1991) In the year1991, the new economic policy was announced by the Government of India. The economic reforms of 1991 abolished Industrial Licensing. This was done to remove the bottlenecks in the Industrial production. In case of steel and cement there was a rise in production in the post reform period. The reforms allowed foreign direct investment and encouraged free market economy. The LPG (Liberalization, Privatization and Globalization) policy has given a wider scope for enhancement of the secondary and tertiary sector. After the year 1991 gradually the areas which were reserved for the public sector unit, opened to foreign investment. Also foreign direct investments were allowed in certain priority sectors. LPG model of economic development emphasizes a larger role for the private sector than the public sector units. The policies were formulated to make India a favored destination for foreign investment. The policies were such to make India more of an export economy. Also the policies superseded an agrarian economy to move towards an Industrial and service sector economy. There was a shift from a saving economy to a spending economy. The needs of the customers also changed. At the same time there was a rise in the Information Technology 2 sector and Automobile sector. The reforms led to a higher growth rate. The GDP growth rate was 5.2% between 1980-81 and 1990-91. It was 5.6% in 1990-91 to 2000-01. The GDP increased to 7.6% between the years 2000-01 to 2006-07. -
The Micro-Car: Tata Nano Could Change How the Masses Get Around
The micro-car: Tata Nano could change how the masses get around Tiny vehicle costs only $2,000 By Gal Luft April 5, 2009 It's 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-million-plus middle class of India, the just- launched Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration. And for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T, the affordable Tata Nano is doing the same to the less privileged of the world. What is now dismissed by many as a "toy car" could soon reveal itself to be the mouse that roared, one of the most transformational consumer products of the century. Roughly 100,000 Indians lose their lives on the road every year, seven times the rate of the developed world. In a country where it is not uncommon to see entire families overflowing a rickshaw or women in saris sitting side-saddle on a bike with small children on their laps, moving one's family from an unsafe bike into a plastic capsule is a sensible $2,000 investment. Safety and affordability were what Ratan Tata, chairman of the Tata Group, envisioned for the Nano. The low sticker price means a 65 percent increase in the number of Indian families who can now afford a car. But India is not the only hub of poverty, and what works for its middle class could appeal to those in Bangladesh, Pakistan, Sri Lanka, Guatemala, Congo and scores of other countries, including China, where the middle class is projected to hit 700 million by 2020. -
China's Risky Drive Into New-Energy Vehicles
NOVEMBER 2018 China’s Risky Drive into New-Energy Vehicles AUTHOR Scott Kennedy A joint project of the CSIS FREEMAN CHAIR IN CHINA STUDIES and the CSIS TECHNOLOGY POLICY PROGRAM China Innovation Policy Series NOVEMBER 2018 China’s Risky Drive into New-Energy Vehicles AUTHOR Scott Kennedy A joint project of the CSIS Freeman Chair in China Studies and the CSIS Technology Policy Program About CSIS For over 50 years, the Center for Strategic and International Studies (CSIS) has worked to develop solutions to the world’s greatest policy challenges. Today, CSIS scholars are providing strategic insights and bipartisan policy solutions to help decisionmakers chart a course toward a better world. CSIS is a nonprofit organization headquartered in Washington, D.C. The Center’s 220 full-time staff and large network of affiliated scholars conduct research and analysis and develop policy initiatives that look into the future and anticipate change. Founded at the height of the Cold War by David M. Abshire and Admiral Arleigh Burke, CSIS was dedicated to finding ways to sustain American prominence and prosperity as a force for good in the world. Since 1962, CSIS has become one of the world’s preeminent international institutions focused on defense and security; regional stability; and transnational challenges ranging from energy and climate to global health and economic integration. Thomas J. Pritzker was named chairman of the CSIS Board of Trustees in November 2015. Former U.S. deputy secretary of defense John J. Hamre has served as the Center’s president and chief executive officer since 2000. CSIS does not take specific policy positions; accordingly, all views expressed herein should be understood to be solely those of the author(s). -
China Annex VI
Annex I. Relations Between Foreign and Chinese Automobile Manufacturers Annex II. Brands Produced by the Main Chinese Manufacturers Annex III. SWOT Analysis of Each of the Ten Main Players Annex IV. Overview of the Location of the Production Centers/Offices of the Main Chinese Players Annex V. Overview of the Main Auto Export/Import Ports in China Annex VI. An Atlas of Pollution: The World in Carbon Dioxide Emissions Annex VII. Green Energy Vehicles Annex VIII. Further Analysis in the EV vehicles Annex IX. Shifts Towards E-mobility Annex I. Relations Between Foreign and Chinese Automobile Manufacturers. 100% FIAT 50% Mitsubishi Guangzhou IVECO 50% Beijing Motors 50% Hyundai 50% GAC Guangzhou FIAT GAC VOLVO 91.94% Mitsubishi 50% 50% 50% 50% 50% (AB Group) Guangzhou BBAC 50% Hino Hino Dongfeng DCD Yuan Beiqi 50% 50% NAVECO Invest Dongfeng NAC Yuejin 50% Cumins Wuyang 50% Guangzhou GAC Motor Honda 50% Yuejin Beiqi Foton Toyota 50% Cumins DET 50% 55.6% 10% 20% 50% Beiqi DYK 100% Guangzhou Group Motors 50% 70% Daimler Toyota 30% 25% 50% 65% Yanfeng SDS shanghai 4.25% 100% 49% Engine Honda sunwin bus 65% 25% visteon Holdings Auto 50% (China) UAES NAC Guangzhou 50% Beilu Beijing 34% Denway Automotive 50% Foton 51% 39% motorl Guangzhou 50% Shanghai Beiqi Foton Daimler 100% 30% 50% VW BAIC Honda Kolben 50% 90% Zhonglong 50% Transmission 50% DCVC schmitt Daimler Invest 100% 10% Guangzhou piston 49% DFM 53% Invest Guangzhou Isuzu Bus 100% Denway Beiqi 33.3% Bus GTE GTMC Manafacture xingfu motor 50% 20% SAIC SALES 100% 20% 100% 100% DFMC 100% Shanghai -
Assessment of Electric Car Promotion Policies in Chinese Cities
WHITE PAPER OCTOBER 2018 ASSESSMENT OF ELECTRIC CAR PROMOTION POLICIES IN CHINESE CITIES Hui He, Lingzhi Jin, Hongyang Cui, Huan Zhou www.theicct.org [email protected] BEIJING | BERLIN | BRUSSELS | SAN FRANCISCO | WASHINGTON ACKNOWLEDGMENTS This project is a joint effort between the International Council on Clean Transportation and China EV100. Funding of this work was generously provided by Energy Foundation China and Argonne National Laboratory under the U.S. Department of Energy’s Clean Energy Research Center-Clean Vehicle Consortium (CERC-CVC). The authors would like to thank Michael Wang, Michael Walsh, Jianhua Chen, John German, Anup Bandivadekar, Peter Slowik, and Dale Hall for their review and constructive comments. Their review does not imply an endorsement, and any errors are the authors’ own. International Council on Clean Transportation 1225 I Street NW Suite 900 Washington, DC 20005 USA [email protected] | www.theicct.org | @TheICCT © 2018 International Council on Clean Transportation ASSESSMENT OF ELECTRIC CAR PROMOTION POLICIES IN CHINESE CITIES number of electric car sales and their market penetration in the top 30cities. inthetop penetration number ofelectriccarsalesandtheirmarket the ES1shows Figure electriccarmarket. 84%ofthenation’s represented collectively 30cities theelectriccars. These indeveloping andearlysuccess commitment showed andthe30citiesthat carsector onthepassenger focuses analysis This inChina. ofelectriccarmarkets patterns some general alsoreveal data subnational in theleading30citieselectriccarsales.Inaddition, -
GCC Automobile Industry | December 7, 2016 Page | 1
GCC Automobile Industry | December 7, 2016 Page | 1 Alpen Capital was awarded the “Best Research House” at the Banker Middle East Industry Awards 2011, 2013, and 2014 GCC Automobile Industry | December 7, 2016 Page | 2 Table of Contents 1. EXECUTIVE SUMMARY ................................................................................................... 10 1.1 Scope of the Report ............................................................................................................... 10 1.2 Industry Outlook ..................................................................................................................... 10 1.3 Key Growth Drivers ................................................................................................................ 10 1.4 Key Challenges ...................................................................................................................... 11 1.5 Key Trends ............................................................................................................................ 11 2. THE GCC AUTOMOBILE INDUSTRY OVERVIEW .......................................................... 12 2.1 Automobile Demand in the GCC ............................................................................................. 12 2.2 Supply is Predominantly Import Driven ................................................................................... 21 3. THE GCC AUTOMOBILE INDUSTRY OUTLOOK ............................................................ 25 3.1 Forecasting Methodology ...................................................................................................... -
Cost of Policies to Car Industry
www.autofile.co.nz OCTOBER 2019 THE TRUSTED VOICE OF THE AUTO INDUSTRY FOR MORE THAN 30 YEARS $ Cost of policies Specialised to car industry training that’s 1.3b proven to increase profits Stella Stocks on 20 years with AA Utes may cost between $8,000 and $10,000 more under Julie Anne Genter’s proposals p 10 The Motor Industry Association has calculated a fuel-economy Monterey Car Week standard will lead to ‘massive market distortions’ and sales drops highlights overnment proposals to believes, that it should be canned – will add between $8,000 and penalise cars imported in its current form while the $10,000 to the sticker prices of utes. into this country based on government develops one in The MIA describes the weight- p 16 theirG fuel efficiency could cost the consultation with the industry, banded approach as “unworkable, new-vehicle industry upwards of along the lines of a system used in unfair and poorly constructed”, $1.3 billion. Europe – if one is needed at all. adding this is “the most Warning issued over That’s one of the price bills that David Crawford, chief executive challenging to resolve”. stink bugs the Motor Industry Association officer of the MIA, warns Genter’s Crawford believes the policies (MIA) has calculated the clean car proposals will create “massive put forward by Genter would standard will come in at, as one market distortions leading to drops simply amount to a tax on vehicles of two clean car policies tabled in sales”. He adds distributors may without achieving anywhere near p 23 by Julie Anne Genter, Associate even withdraw certain models, the reduction in greenhouse gas Minister for Transport. -
Est) Forum in Asia, 19-21 November, 2014, Colombo, Sri Lanka
issued without formal editing ENGLISH ONLY UNITED NATIONS CENTRE FOR REGIONAL DEVELOPMENT In collaboration with Ministry of Environment and Renewable Energy (MERE), Government of Sri Lanka Ministry of Transport (MOT), Government of Sri Lanka Ministry of the Environment, Government of Japan, and Clean Air Asia (CAA) EIGHTH REGIONAL ENVIRONMENTALLY SUSTAINABLE TRANSPORT (EST) FORUM IN ASIA, 19-21 NOVEMBER, 2014, COLOMBO, SRI LANKA e-Mobility as the Next Generation Solutions for Clean Air and Sustainable Transport in Asia (Background Paper for Plenary Session 2 of the Programme) Final Draft, 23 December 2014 incorporate with input from the Eighth Regional EST Forum in Asia ------------------------------------- This background paper has been prepared by Mr. Frank Wolter, for the Eighth Regional EST Forum in Asia. The views expressed herein are those of the author only and do not necessarily reflect the views of the United Nations. 8th Intergovernmental Regional Environmentally Sustainable Tranport Forum in Asia 19 to 21 November 2014 Bandaranaike Memorial International Conference Hall │Colombo, Sri Lanka Background Information and Discussion Paper Next Generation Solutions for Clean Air and Sustainable Transport in Asia: Electric Mobility Final Draft Author: Dr. Frank Wolter, InnoZ, Berlin, Germany Prepared for United Nations Centre for Regional Development (UNCRD) Nagoya, Japan Abstract Electric mobility enjoys growing public interest. There are widespread expectations that electric mobility technologies can offer new options for addressing some of the growing transport challenges, especially in Asia and its rapidly growing cities. In fact, some Asian cities are already quite advanced in terms of facilitating pilot projects, and may well establish themselves as world leaders in this new field. -
2014/15 Knowledge Sharing Program with Sri Lanka: Upgrading Technology to Improve Export Competitiveness in Sri Lanka
2014/15 Knowledge Sharing Program with Sri Lanka Sharing Program 2014/15 Knowledge 2014/15 Knowledge Sharing Program with Sri Lanka: Upgrading Technology to Improve Export Competitiveness in Sri Lanka MINISTRY OF STRATEGY AND FINANCE 2014/15 Knowledge Sharing Program with Sri Lanka: Upgrading Technology to Improve Export Competitiveness in Sri Lanka 2014/15 Knowledge Sharing Program with Sri Lanka Project Title Upgrading Technology to Improve Export Competitiveness in Sri Lanka Prepared by Center for International Economic Studies (CIES) Korea University, Graduate School of International Studies Supported by Ministry of Strategy and Finance (MOSF), Republic of Korea Korea Development Institute (KDI) Prepared for Government of Sri Lanka In Cooperation with Ministry of Policy Planning, Economic Affairs, Child, Youth & Cultural Affairs, Sri Lanka Program Directors Siwook Lee, Executive Director, Center for International Development (CID), KDI Hong Tack Chun, Dean of KDI School of Public Policy and Management, Former Executive Director, CID, KDI Kwang-Eon Sul, Honorary Fellow, CID, KDI Program Officer Eunsong Kim, Research Associate, Division of Policy Consultation & Evaluation, CID, KDI Seung Ju Lee, Research Associate, CIES Jinhun Ahn, Research Associate, Korea University Hanhin Kim, Research Associate, Korea University Senior Advisor Dae-Hee Yoon, Former Minister of Government Policy Coordination Project Manager Sunghoon Park, Professor, Graduate School of International Studies, Korea University and CIES Authors Chapter 1. Sunghoon Park, Professor, CIES/Korea University Yoocheul Song, Professor, CIES/Dongduk Women's University Herath Jayasundara, Director, Board of Investment Chapter 2. In Soo Kang, Professor, CIES/Sookmyung Women's University Hee Sik Jeong, Senior Research Fellow, Korea Automotive Research Institute Sejun Mo, Director, Korea Automotive Research Institute Inoka de Alwis, Assistant Director, Ministry of Industry and Commerce Chapter 3. -
Vehicle Revenue Licence Online Sri Lanka
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