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© Business.Com Media, Inc. All Rights Reserved. | 888.441.4466� 8 Thought Leaders and Their Secret Weapons © Business.com Media, Inc. All rights reserved. | 888.441.4466! 8 Thought Leaders and Their Secret Weapons! Jim Kukral! Chris Voss! @JimKukral! @CHRISVOSS! Page 3! Page 7! Seth Godin! Danny Sullivan! @ThisIsSethsBlog! @dannysullivan! Page 4! Page 8! Jeff Bullas! Christopher Penn! @JeffBullas! @cspenn! Page 5! Page 9! Jay Baer! Robert Scoble! @jaybaer! @Scobleizer! Page 6! Page 10! 1 © Business.com Media, Inc. All rights reserved. | 888.441.4466! 8 Thought Leaders and" In the pages that follow, you will find a number of gems; if just one inspires you to take your Their Secret Weapons! marketing to the next level, then we are doing our job.! One of the biggest challenges for ! businesses is staying on top of the rapidly We challenge you to utilize these invaluable changing marketing and media landscape. marketing resources to immediately improve Countless apps, websites, and blogs compete your marketing campaigns.! for our attention – there's something new, it seems, every day.! ! To help you cut through the clutter, we examined EIGHT of the most credible and dynamic thought leaders in the social media and marketing universe.! ! We asked ourselves the following questions:! •# What are their go-to marketing resources? ! •# What tools do they recommend to their legions of followers? ! •# What applications helped them get to where they are now?! •# What tips and tricks could any small business use to immediately boost their marketing campaigns?! ! ! ! 2 © Business.com Media, Inc. All rights reserved. | 888.441.4466! ! ! Jim Kukral! Jim Kukral, a columnist with The Huffington Not to worry – the company says implementation Post, is smart and goes out of his way to be takes about 15 seconds, “even for newbies.” helpful. Dun & Bradstreet named him one of LeadPlayer claims to be “the easiest way to “The Most Influential Small Business People attract an audience, build a list, and generate on Twitter,” and he serves as an Online revenue.” A pretty bold claim, right? Reading the Instructor for the University of San Francisco’s reviews, it appears they can walk the talk.! Internet Marketing Program.! ! ! For landing pages, Kukral suggests Kukral! is a big fan of the Unbounce, which enables users to build, !LeadPlayer WordPress Plugin, which publish and pre-test landing pages – all !provides easy opt-in boxes that appear at the without an IT department. ! beginning of a video. It also offers the ability to ! ! insert call-to-actions into videos. Think it's ! ! beyond your technical aptitude?! ! “Love this tool for building fantastic, awesome looking landing pages,” he says.! ! Users can build a landing page and publish it to the web in a single click and without any knowledge of HTML.! ! Businesses that count on Unbounce to facilitate Jim Kukral! conversions include Canon, Intuit, Greenpeace, @JimKukral! Amazon, and LinkedIn.! ! ! ! ! ! 3 © Business.com Media, Inc. All rights reserved. | 888.441.4466! Seth Godin! Seth Godin is the author of 17 books that Searching for a blog post image is one of the have been best sellers around the world and most frustrating and time-consuming parts of have been translated into more than 35 blogging. Godin regards Compfight, an image languages. His blog is one of the most popular search engine, as “a secret weapon in the in the world. Godin was Vice President of search for useful Creative Commons-licensed Direct Marketing at Yahoo! and in 2013, he photos.” The search engine also includes photos was inducted into the Direct Marketing Hall of available for commercial use. Godin reminds Fame.! users to donate if they use the service. ! ! ! Recently, Godin shared his favorite online Then there’s FeedBlitz, an email and social tools, some of which are well known and media marketing automation service. It others that may surprise you. Have you heard, manages subscriptions, circulation tracking, for example, of duckduckgo.com? If you testing, and is compatible with all major care about your privacy, maybe you should. ! blogging platforms and services.! ! ! Godin describes it as “a smart, fast, private ! search engine with a silly name.” It prides itself Godin describes FeedBlitz as “a reliable, not only on protecting searchers' privacy, but in handmade alternative to Feedburner and other providing the highest quality search results corporate solutions.” FeedBlitz handles the email culled from key crowd-sourced sites.! and RSS feeds for his highly regarded blog.! ! ! ! Seth Godin! @ThisIsSethsBlog! 4 © Business.com Media, Inc. All rights reserved. | 888.441.4466! Jeff Bullas! Jeff Bullas was listed by Forbes as one of the For lead generation and inbound marketing, "Top 50 Social Media Power Influencers" in he, along with nearly 10,000 other marketers, 2013, and has been cited as a social media counts on Hubspot, which Bullas credits with expert in the New York Times and the inspiring him to start his highly rated social Huffington Post. He is a fan of Aweber, an media marketing blog.! email marketing software designed to be ! efficient and easy to use. ! New social media tools and platforms are ! launched every year. Bullas reminds us that the Bullas, who uses AWeber for his blog, says old kid on the block, Facebook, remains the he is impressed by its “large range of largest social network on the planet. He features that can be used by affiliate recommends ShortStack, an app that allows marketers, bloggers and website owners.” ! non-programmer types to customize their ! Facebook pages.! Key features include email newsletters, ! autoresponders, and converting RSS to email. ! Want another recommendation? Try A dizzying number of marketing blogs beckon MailChimp, which, according to Bullas, is “an us. What is on Bullas' reading list? The one easy to use email marketing platform that is constant over the years, he says, has been cost effective and easy to get up and running Copyblogger, which started as a fast.” ! copywriting blog but has evolved.! ! ! ! “It is a great portal for content marketing, SEO ! copywriting, email marketing, keyword ! research and internet marketing in general,” says Bullas. For SEO, he has two rulebooks he Jeff Bullas! consults on a regular basis: @JeffBullas! Search Engine Journal and Search Engine Land.! ! ! !5 © Business.com Media, Inc. All rights reserved. | 888.441.4466! Jay Baer! Baer has worked with hundreds of brands Baer uses the All In One SEO Pack plug-in, including Nike, Cold Stone Creamery, and calling it ‘a must’ to optimize posts for search Sony. He is the co-author of, “The NOW engine rankings. “This nifty piece of software,” Revolution: 7 Shifts to Make Your Business says Baer, “allows you to specify page title, Faster, Smarter, and More Social.”! description, and keywords for each post.” Seems ! to be working for Baer's blog, Convince & Convert, which was named the number-three Enter! Tweetdeck, a web tool that helps social media blog in the world by Social Media !you stay on top of it all. Jay Baer primarily Examiner. ! !uses it for more serious Twitter sessions and regards it as “an especially valuable ! ! and hassle-free” way to update Twitter, One of Baer's newest obsessions is Topsy, a ! Facebook, and LinkedIn simultaneously.! real-time search engine that he describes as ! “one part virality tool, one part tracking ! ! mechanism, one part social listening post.” ! He also relies on the Twitter app, Objective ! ! Marketer, for in-advance Tweets and test- marketing headlines.! ! Topsy indexes and ranks search results based on what influencers are saying about a given Jay Baer! topic, at a given time. “I’ve moved from @jaybaer! TweetMeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive,” he says.! ! And what is Baer's recommendation for your business? Find a tweet your competitor sent, then use Topsy to see how many times it was retweeted, by whom, and their degree of influence. “It works like bit.ly, but incorporates all URL shorteners into the data mix. ! ! 6 © Business.com Media, Inc. All rights reserved. | 888.441.4466! ! ! ! Chris Voss! A top business consultant in marketing and HootSuite allows companies to:! social media, Chris Voss was ranked 18th by Forbes in its survey of Social Media •# Schedule posts across Facebook, Twitter, Google+, LinkedIn, and a treasure trove of Influencers. He has been a CEO and other social media apps! entrepreneur for over 25 years, building and •# Analyze performance with custom reports! managing a multitude of corporations. Chris Voss currently acts as consultant, speaker, •# Reach targeted audiences! blogger, and technology evangelist.! •# Discover and grow your current audience! ! •# Collaborate and streamline team While Jay Baer aligns with TweetDeck, assignments! Voss gives some love to HootSuite, its ! chief competitor in the social media Seesmic was the other big player, but HootSuite dashboard marketplace. HootSuite can be bought them out in late 2012. Voss also uses integrated with all major social media Tweetdeck. “On my iPad I use Twitterific and on platforms.! my iPhone I use Twittelator. Love them both and ! I’ve tried all the major Apps,” he says. ! ! This social media management system allows you to post, monitor, and analyze all your social posts in one centralized web dashboard. ! ! ! ! ! Chris Voss! @CHRISVOSS! ! ! 7 © Business.com Media, Inc. All rights reserved. | 888.441.4466! Danny Sullivan! Widely considered a leading "search engine guru“, Dan Ackerman of CNET wrote, "I'm pleased to see a Danny Sullivan has been helping webmasters, backlit keyboard, and in our brief hands-on time with marketers, and consumers understand how search the Yoga 2, it felt like a nice upgrade from the engines work for nearly 20 years. Top-tier media, previous version, and it's still one of the slickest- including the Wall St. Journal, USA Today, Forbes, looking ultrabooks out there.”! the New Yorker and Newsweek, regularly quote his ! take on the art and science of SEO.! Another part of Sullivan's social media arsenal is ! a pocket video camera, the Sony Bloggie.
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