What Digital Adopters Want, How to Reach Them, and Why Every
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
University of Florida Thesis Or Dissertation Formatting Template
MOTIVATIONS FOR SOCIAL MEDIA ADOPTION ALONG THE PRODUCT LIFE CYCLE By DENNIS DIPASQUALE A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA 2017 © 2017 Dennis DiPasquale To both of my parents, for all the reasons, but especially for the support and patience as I forged a path in life different from anything either may have expected when I was born, and for the patience I suspect I inherited and that allowed me to persevere when this task became frustrating in ways it was never meant to be ACKNOWLEDGMENTS This document represents work well beyond the research toiled over to create it. It should go without saying that the patience and mentorship of my advisor Dr. Amy Jo Coffey was instrumental not only in creating this body of work, but helping me find my path as a researcher as she truly polished a rough and rusty academic. I would also like to thank Dr. Gregory Webster for sitting on an idle committee for the better part of the past five years, as well as his assistance with some of the statistical questions in forging this work. I also need to acknowledge Dr. Richard Lutz and the Marketing Department of the Warrington College of Business Administration for taking me in as one of their own and creating a new professional path that I did not expect yet absolutely relish. Finally, to the many friends, coaches, and family for being a supporting element in my life, acting as a counterbalance to the sweat and stress involved with pursuing this path. -
Redalyc.Acceptability Engineering: the Study of User Acceptance Of€Innovative€Technologies
Journal of Applied Research and Technology ISSN: 1665-6423 [email protected] Centro de Ciencias Aplicadas y Desarrollo Tecnológico México Kim, Hee-Cheol Acceptability engineering: the study of user acceptance of innovative technologies Journal of Applied Research and Technology, vol. 13, núm. 2, 2015, pp. 230-237 Centro de Ciencias Aplicadas y Desarrollo Tecnológico Distrito Federal, México Available in: http://www.redalyc.org/articulo.oa?id=47439895008 How to cite Complete issue Scientific Information System More information about this article Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Journal's homepage in redalyc.org Non-profit academic project, developed under the open access initiative Disponible en www.sciencedirect.com Journal of Applied Research and Technology Journal of Applied Research and Technology 13 (2015) 230-237 www.jart.ccadet.unam.mx Original Acceptability engineering: the study of user acceptance of innovative technologies Hee-Cheol Kim Department of Computer Engineering, u-Healthcare & Anti-aging Research Center, Inje University, Gimhae, Gyeong-Nam, Korea Received 19 April 2014; accepted 18 August 2014 Abstract The discipline of human-computer interaction (HCI) has been vital in developing understandings of users, usability, and the design of user- centered computer systems. However, it does not provide a satisfactory explanation of user perspectives on the specialized but important domain of innovative technologies, instead focusing more on mature technologies. In particular, the success of innovative technologies requires attention to be focused on early adopters of the technology and enthusiasts, rather than general end-users. Therefore, user acceptance should be considered more important than usability and convenience. -
The Conversational Corporation
eBook The Conversational Corporation: How Social Media is Changing the Enterprise www.solutions.dowjones.com At Dow Jones, we spend a lot of time creating content. But we invest as much or more time managing content—and helping other enterprises master their own. So what does it take to develop products and services that comb the Web for relevant information? That assemble knowledge structures out of the vast brick lots to data? That help seekers of insight find wisdom—and wise people—inside and outside of the organization? It takes a lot of listening. A lot of chit-chatting. And a lot of just plain hanging out. Fortunately, I have the privilege of hanging out in Silicon Valley with many of the tech elite, the innovators, visionaries and talking heads who are shaping the way the world creates and shares information. In fact, this eBook itself arose out of a conversation, a discussion with Robert Scoble about the popularization of enterprise tools generated by the technologies and services that he reviews on his blog, Scobleizer. While Robert and his frequent collaborator, Shel Israel, may not be the most familiar names in the corporate household, among the Weborati, they are respected as the leading experts on social media. Their first book together, “Naked Conversations: How Blogs are Changing the Way Businesses Talk”, introduced blogging to the corporate world. Published in January 2006, Naked Conversations used more than 50 case histories to explain why blogging is an efficient and credible method of business communication. Coming in at a total of 232 pages, only a few were dedicated to other types of social media that are now driving enterprise conversations just three years later. -
Can Women Break the Glass Ceiling?: an Analysis of #Metoo Hashtagged Posts on Twitter
Can Women Break the Glass Ceiling?: An Analysis of #MeToo Hashtagged Posts on Twitter Naeemul Hassan Manash Kumar Mandal Mansurul Bhuiyan University of Mississippi Khulna University of Engineering and IBM Research, Almaden nhassan@olemiss:edu Technology mansurul:bhuiyan@ibm:com manashmndl@gmail:com Aparna Moitra Syed Ishtiaque Ahmed University of Delhi University of Toronto aparna:moitra@gmail:com ishtiaque@cs:toronto:edu ABSTRACT social activist Tarana Burke launched a grass-root level campaign In October 2017, there happened the uprising of an unprecedented for “empowering through empathy" for the women of color within 3 online movement on social media by women across the world who their community . Milano’s call for sharing harassment experiences started publicly sharing their untold stories of being sexually ha- with #MeToo hashtag that followed her own allegation against rassed along with the hashtag #MeToo (or some variants of it). Harvey Weinstein, an American film producer, for sexually abusing 4 Those stories did not only strike the silence that had long hid the her took the original movement to a whole new level and millions perpetrators, but also allowed women to discharge some of their of women around the world started participating. Before this, a 5 bottled-up grievances, and revealed many important information few other hashtags were also used for similar purposes , including surrounding sexual harassment. In this paper, we present our anal- #MyHarveyWeinstein, #YouOkSis, #WhatWereYouWearing, and ysis of about one million such tweets collected between October #SurvivorPrivilege. However none of them could create such a 15 and October 31, 2017 that reveals some interesting patterns and massive movement on social media. -
Gartner's Dave Russell, Technology Evangelist Robert Scoble, Microsoft's Steve Guggenheimer and Mythbusters' Adam Savage Featured to Speak at Commvault GO 2016
Gartner's Dave Russell, technology evangelist Robert Scoble, Microsoft's Steve Guggenheimer and Mythbusters' Adam Savage featured to speak at Commvault GO 2016 August 8, 2016 --Dynamic presentations, speaking sessions and hands-on training will empower attendees to extract powerful insights and value from their data wherever it resides --- in the cloud, the data center, hybrid environments and mobile -- -- Microsoft, Cisco, CDW, Nutanix, Pure Storage, Arrow and VeriStor lead all-star line-up of sponsors at Commvault GO 2016-- TINTON FALLS, N.J., Aug. 8, 2016 /PRNewswire/ -- Commvault (NASDAQ: CVLT), a global leader in enterprise backup, recovery, archive and the cloud, today announced a broad program of keynote presentations and technology sessions that highlight the company's inaugural customer conference, Commvault GO 2016, to be held October 3-5, in Orlando. Leading industry analysts, customers, experts and notable personalities highlight a rich content agenda at Commvault GO, the premiere industry event truly dedicated to protecting and activating data whether it resides in the cloud, the data center, hybrid environments, or on mobile. Commvault GO provides attendees the opportunity to participate in 45 breakout sessions and hands on labs, while experiencing an agenda of premier keynote speakers. Attendees will learn best practices for today's modern data center, the move to the cloud, backup, application recovery, and data management while networking with peers, industry analysts, Commvault experts, and leading partners in the Commvault ecosystem. Featured Keynote Speakers Highlight Conference Agenda In a highly-anticipated keynote session, featured speaker, Gartner Vice President and Distinguished Analyst Dave Russell will take a close look at the forces that are transforming the backup and recovery market from his perspective as the principal author of the company's well-known Data Center Backup and Recovery Software Magic Quadrant. -
The Dark Side of Social Media Alarm Bells, Analysis and the Way Out
The Dark Side of Social Media Alarm bells, analysis and the way out Sander Duivestein & Jaap Bloem Vision | Inspiration | Navigation | Trends [email protected] II Contents 1 The Dark Side of Social Media: r.lassche01 > flickr.com Image: a reality becoming more topical by the day 1 Contents PART I ALARM BELLS 7 2 2012, a bumper year for social media 7 3 Two kinds of Social Media Deficits 9 4 Addiction in the Attention Deficit Economy 10 PART II ANALYSIS 12 5 Ten jet-black consequences for Homo Digitalis Mobilis 12 6 Social media a danger to cyber security 20 7 The macro-economic Social Media Deficit 21 8 How did it get this far? 22 PART III THE WAY OUT 25 9 Dumbing-down anxiety 25 10 Basic prescription: social is the new capital 27 11 The Age of Context is coming 28 12 SlowTech should really be the norm 30 13 The Slow Web movement 31 14 Responsible for our own behavior 33 References 35 Justification iv Thanks iv This work is licensed under the Creative Commons Attribution Non Commercial Share Alike 3.0 Unported (cc by-nc-sa 3.0) license. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nc-sa/3.0/legalcode or send a letter to Creative Commons, 543 Howard Street, 5th floor, San Francisco, California, 94105, usa. The authors, editors and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors or omissions. -
Identifying Early Adopters for Emerging Digital Travel Services
Phocuswright White Paper Identifying Early Adopters for Emerging Digital Travel Services Written and Researched by Julien Beresford and Norm Rose Phocuswright White Paper: Identifying Early Adopters for Emerging Digital Travel Services January 2016 Phocuswright thanks Cognizant for Identifying Early Adopters for Emerging Digital Travel Services. Without their active support, this research would not have been possible. About Cognizant Travel & Hospitality A leader in travel and hospitality consulting, Cognizant has developed the Cognizant Travel Ribbon® as a tool to assist airlines and other indus- try players in broadening their thinking about when and how to engage with customers. Cognizant defines the Travel Ribbon by eight essential stages of the overall travel experience, including: 1) Inspiration, 2) Plan- ning, 3) Booking, 4) Purchase, 5) Pre-trip, 6) Departure, 7) In-flight and 8) Post-trip. Learn more at: http://www.cognizant.com/travel-hospitality and http://www.cognizant.com/InsightsWhitepapers/own-the-travel-rib- bon-for-ultimate-customer-engagement.pdf. Cognizant (NASDAQ: CTSH) is a leading provider of information technol- ogy, consulting, and business process out-sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Head- quartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embod- ies the future of work. With over 100 development and delivery centers worldwide and approximately 219,300 employees as of September 30, 2015, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. -
Differences Between Early Adopters of Disruptive and Sustaining Innovations☆
Journal of Business Research 68 (2015) 137–145 Contents lists available at ScienceDirect Journal of Business Research Differences between early adopters of disruptive and sustaining innovations☆ Ronny Reinhardt ⁎, Sebastian Gurtner 1 Technische Universität Dresden, Department of Business and Economics, Chair for Entrepreneurship and Innovation, 01062 Dresden, Germany article info abstract Article history: The success of innovations strongly depends on knowledge about early adopters. Prior research helps to describe Received 25 April 2013 the characteristics of this important customer type. However, not distinguishing between different types of Received in revised form 14 April 2014 innovation and different types of early adopters bears substantial risk. This study investigates systematic Accepted 17 April 2014 differences and similarities between early adopters of disruptive innovations and early adopters of sustaining Available online 10 May 2014 innovations. The results from a heterogeneous sample of consumers (n = 849) suggest that significant Keywords: differences between these groups exist. Early adopters of disruptive innovations are more knowledgeable of New product adoption the product domain. In contrast, consumers who purchase sustaining innovations relatively early are more Consumer innovativeness involved in the product domain. Therefore, managers must address early adopters differently and differentiate Disruptive innovation their product development and marketing strategy in accordance with the type of innovation. Sustaining innovation © 2014 Elsevier Inc. All rights reserved. Structural equation modeling 1. Introduction the same as potential customers face an increasing risk of failure (Christensen & Bower, 1996). For example, BlackBerry customers Customer value, customer satisfaction, customization and many were satisfied with an integrated keyboard and initially rejected the other central management concepts have one joint premise — acquiring idea of touchscreens, because they were heavy users writing many knowledge about customers. -
PR and Media Professional
Charles C. Mackey Vice President, Account Director Public Relations • Communications • Publicist • Media Spokesperson 123 Main Street, New York, NY 00000 | (123) 123-1234 | [email protected] Professional Profile ____________________________________________________________________ • High energy, creative professional with enthusiasm for securing media coverage combined with strong experience in public relations, advertising, media, and marketing. Known as a "go-getter" with contagious optimism and strategic vision, a strong writer and public spokesperson, and a collaborative "multi-tasker" of high-tempo creative projects. • Pioneered Social Media program that rocketed engagement at a well-established traditional multi-national manufacturing company, sustaining multiple communication channels and proactively shepherding creative solutions for "new" media exposure in competitive market place. Guided Twitter conversations, blogging, and Facebook presence. • Success pitching and executing brand-building solutions, cultivating a robust media network, and securing high-profile media coverage to include exclusive interviews with Robert Scoble, Mashable, and ZDnet. Proficient in French and Spanish. Areas of Expertise / Core Competencies Include ____________________________________________ - Integrated Public Relations & Marketing - Highly Developed Online Media Contacts - Corporate Promotions & Brand Campaigns - Influencer & Celebrity Interviews - Publicity, Press Events, & Promotions - External & Internal Communications - Online & Social Media -
Benefits of Early Adopter Feedback in Innovation Commercialisation
Benefits of Early Adopter Feedback in Innovation Commercialisation Final Report Dr Dilupa Nakandala Dr Hilal Hurriyet Dr Neil Perry 15 October 2020 School of Business Contact A/Prof Dilupa Nakandala for further information. Email: [email protected], Telephone: +61 2 9685 9477 To cite this report: Nakandala, D., Hurriyet, H., & Perry, N. (2020). Benefits of Early Adopter Feedback in Innovation Commercialisation. Western Sydney University. https://doi.org/10.26183/9z9w-cg67 2 About Western Sydney University Our Mission is to be a university of international standing and outlook, achieving excellence through scholarship, teaching, learning, research and service to local and international communities, beginning with the people of Greater Western Sydney. Gateway provides support for business, industry, community and government organisations: Website: https://www.westernsydney.edu.au/gateway Email: [email protected] Research and Engagement in the School of Business The School of Business is committed to conducting leading edge research, resulting in the creation of new knowledge that enriches our teaching, fosters social and economic outcomes and has relevance and importance locally, nationally and internationally. The School collaborates with industry, government, community groups and other universities to produce high quality applied research that generates economic, environmental and social benefits. 3 Acknowledgement This research was funded by the School of Business, Western Sydney University under the Priority Research Initiative (PRI) Grant Scheme. The project is part of the ‘Innovation, Technology and Supply Chain Management Research for Business Growth and Competitiveness (INTUIT)’ PRI program. We thank the Regional Development Australia - Sydney, Blacktown City Council, Penrith City Council, Cumberland City Council, and Goulburn Mulwaree Council for their support in connecting us with innovative firms. -
Green Tweets
twitter_praise_page Page i Thursday, March 12, 2009 12:35 PM Praise for Twitter API: Up and Running “Twitter API: Up and Running is a friendly, accessible introduction to the Twitter API. Even beginning web developers can have a working Twitter project before they know it. Sit down with this book for a weekend and you’re on your way to Twitter API mastery.” — Alex Payne, Twitter API lead “This book rocks! I would have loved to have had this kind of support when I initially created TwitDir.” — Laurent Pantanacce, creator of TwitDir “Twitter API: Up and Running is a very comprehensive and useful resource—any developer will feel the urge to code a Twitter-related application right after finishing the book!” — The Lollicode team, creators of Twitscoop “A truly comprehensive resource for anyone who wants to get started with developing applications around the Twitter platform.” — David Troy, developer of Twittervision “An exceptionally detailed look at Twitter from the developer’s perspective, including useful and functional sample code!” — Damon Cortesi, creator of TweetStats, TweepSearch, and TweetSum “This book is more than just a great technical resource for the Twitter API. It also provides a ton of insight into the Twitter culture and the current landscape of apps. It’s perfect for anyone looking to start building web applications that integrate with Twitter.” — Matt Gillooly, lead developer of Twalala “A wonderful account of the rich ecosystem surrounding Twitter’s API. This book gives you the insight and techniques needed to craft your own tools for this rapidly expanding social network.” — Craig Hockenberry, developer of Twitterrific twitter_praise_page Page ii Thursday, March 12, 2009 12:35 PM Twitter API: Up and Running Twitter API: Up and Running Kevin Makice Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Twitter API: Up and Running by Kevin Makice Copyright © 2009 Kevin Makice. -
Different Paths to Achieve High Technological Innovation In
applied sciences Article Different Paths to Achieve High Technological Innovation in Clustered Firms: An Analysis of the y Spanish Ceramic Tile Industry Francesc Xavier Molina-Morales, Luis Martínez-Cháfer and David Valiente-Bordanova * Department of Business Administration and Marketing, Universitat Jaume I, 12071 Castelló de la Plana, Spain * Correspondence: [email protected]; Tel.: +34-618-584-403 This paper is an extended version of the working paper published in the XLIV International Conference of y Regional Science (ISBN: 978-84-09-05604-0), Valencia (Spain), 21–23 November 2018. Received: 17 July 2019; Accepted: 2 September 2019; Published: 6 September 2019 Abstract: This paper uncovers the different factors behind the high technological innovation performance of clustered firms. Moreover, we aim to investigate the necessary and sufficient conditions of factors to achieve innovative outcomes of clustered firms. This is done by analyzing the Spanish ceramic tile cluster and using a configurational comparative method, namely, fuzzy set qualitative comparative analysis (fsQCA). The results reveal the presence of equifinality, as there are diverse paths or combinations of factors that lead clustered firms to higher technological innovation performance. Additionally, early adoption of new technologies and a high absorptive capacity are included in most of the successful combinations of factors. Keywords: innovative performance; disruptive technological innovation; industrial clusters; technology adoption; absorptive capacity; fsQCA analysis 1. Introduction In recent decades, a growing amount of research has focused on innovation in territorial contexts like clusters and regions [1–3]. The intensive relationships in the local context, and the existence of different levels of resources at both systemic and individual firm levels [4], provide clustered firms with opportunities for innovation that may be difficult to benefit from in other different contexts.