University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations May 2018 The aB sovizza Monument: Rebranding Public Memory, Constructing Identity, and Normalizing Political Agenda Louise Zamparutti University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Rhetoric Commons Recommended Citation Zamparutti, Louise, "The asB ovizza Monument: Rebranding Public Memory, Constructing Identity, and Normalizing Political Agenda" (2018). Theses and Dissertations. 1960. https://dc.uwm.edu/etd/1960 This Dissertation is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact
[email protected]. THE BASOVIZZA MONUMENT: REBRANDING PUBLIC MEMORY, CONSTRUCTING IDENTITY, AND NORMALIZING POLITICAL AGENDA by Louise Zamparutti A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in English at The University of Wisconsin-Milwaukee May 2018 ! ABSTRACT THE BASOVIZZA MONUMENT: REBRANDING PUBLIC MEMORY, CONSTRUCTING IDENTITY, AND NORMALIZING POLITICAL AGENDA by Louise Zamparutti The University of Wisconsin-Milwaukee, 2018 Under the Supervision of Professor Rachel Spilka In the early 1990s, Italy’s former Fascist party, the newly renamed Alleanza Nazionale (AN), began to promote a new interpretation of events that occurred in the final stages of World War II. In collaboration with local and national civic organizations, the AN promoted this rendition of history by publishing fictionalized memoirs and popular narratives, producing a nationally aired television drama, and finalizing the construction of a new national monument. The Basovizza Monument was officially inaugurated on February 10, 2007, and is now a popular attraction for tourists and classroom visits.