Fortune Favours the Brave a £100 Billion Opportunity in Innovation and Sustainable Growth for UK Plc
Fortune Favours the Brave A £100 billion opportunity in innovation and sustainable growth for UK plc #fortunefavoursthebrave Copyright © Marks & Spencer and Accenture, 2013 02 / 71 Copyright © Marks & Spencer and Accenture, 2013 Fortune Favours the Brave 03 / 71 Contents Contents and Acknowledgements Foreword 04 The authors would like to thank the following business leaders who gave up their Additional Thanks Executive Summary 06 time and helped inform the messages in this Report. While the views expressed The authors wish to thank the Ellen in this study do not reflect the totality of opinions received from all contributing MacArthur Foundation for providing 1.0 Introduction 15 executives, their participation and guidance has been critical. data to support the section on the 2.0 New Areas for Innovation 18 Circular Economy in this Report. 3.0 Capturing the Prize 52 Andy Wood Chris Sullivan Colin Matthews 4.0 A Call to Action 64 Chief Executive, Chief Executive, Chief Executive Officer, In addition the authors would like to Adnams plc Corporate Banking Heathrow Airport thank Mike Barry and Adam Elman Division, RBS Group Holdings Limited Appendices 66 from Marks & Spencer; James Arnott, Authors Estelle Brachlianoff Ian Cheshire Ian Livingston Melissa Barrett, Bruno Berthon, Chief Executive Officer, Group Chief Executive, Chief Executive, Aimie Chapple, Camilla Drejer, Oliver Richard Gillies Veolia Environmental Kingfisher plc BT Group Grange, Rod Kay, Nijma Khan, Peter Director Plan A, Services (UK) Marks & Spencer Lacy, Hannah Mansour,
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