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Physical Activity and Sport Strategy

Healthy and Vibrant Communities through Physical Activity and Sport

1 Doncaster Physical Activity and Sport Strategy Introduction

May 2016 saw the Tour de coming to Doncaster for the rst time. Thousands of Doncaster people lined the streets to see a group of cyclists, many of which few people had heard of, ash by in seconds. It was a carnival of communities coming together to take pride, create, celebrate and importantly communicate using a major sporting event to do so. It was brilliant.

We understand and enjoy sport in People have a choice to be active the commitment from a range Doncaster. We are home to the St and have every right to make their of organisations that form Get Leger, Doncaster Rovers, Doncaster own choice. However, over the last Doncaster Moving. We hope Rugby League and Rugby Union, few decades that choice has been many others will join our quest to an award-winning rowing club, an made more dif cult as society has encourage everyone in Doncaster to iconic leisure facility in the Dome, made it much easier to be inactive enjoy the bene ts of being physically a huge number of community through reliance on cars, automation active in their day-to-day lives. sports clubs run by dedicated and digital technology. and passionate people. And, of There is no silver bullet that will solve course, access to some wonderful our inactivity crisis. It will take long countryside to explore and enjoy. term commitments to be made by Despite this, as a population we are the borough’s leaders; organisations simply not physically active enough. placing physical activity at the heart Too many of us don’t build being of their plans; and individuals taking We hope many others Setting active into our day-to-day lives. Too responsibility for themselves and will join our quest to many people, young and old, are their families for their own activity encourage everyone in sitting for far too long. Too many levels. The prize is a healthy, more Doncaster to enjoy the of us don’t move fast enough to vibrant and enjoyable place to live bene t the scene make any gains in our health. As a and work. result, too many of us are not living This strategy sets out a framework a healthy life to the full and are dying for how this can be achieved too young. as we approach 2020. It has

2 Doncaster Physical Activity and Sport Strategy Purpose of the Our Strategic Framework

Strategic Framework A more detailed account of the strategic framework, and actions that ow from this, is included later within this document but it useful to show it from the offset: This Framework isn’t intended to set out everything that will happen over the next few years. Developments will continue in response to the changing needs and wants of our “Get Doncaster Moving” Strategy Framework communities. Neither will it set out additional funding streams that can be channelled into physical activity and sport as we are aware of the PHYSICAL ACTIVITY tight nancial environment many organisations WILL PLAY A PART IN Doncaster Doncaster Doncaster Doncaster DONCASTER’S POLICY Learning Working Caring Living currently operate in. PRIORITIES

THROUGH OUR HEALTHY AND VIBRANT COMMUNITIES THROUGH PHYSICAL ACTIVITY AND SPORT What it will do, is set out our ambitions and priorities VISION to provide a reference point for current and future investment. AT EVERY STAGE Children & Adults & Early years Older people In doing so it will: OF PEOPLE’S LIVES Young people Families • Set out a vision for physical activity and sport in Doncaster } • Provide a framework within which physical activity USING ENABLERS Policy Physical Environment Organisations Social Marketing & and sport can ourish for the bene t of all sectors ACROSS THE & Facilities & People Environment Communication of the Doncaster community ‘WHOLE SYSTEM’

• Provide an advocacy document which will Inactive People on Keeping children and FOCUSING ON inuence agendas and decision makers in the people low income young people active allocation of resources

• Encourage more collaboration as partners and Use of data, Individual’s Working with Adopting a long agencies work together towards the same ends PLACING AT THE HEART research, insight, strengths and communities term, viable OF WHAT WE DO monitoring and needs and each other approach • Identify broad action plans that will form the evaluation starting point for a systematic way in which opportunities are provided across the area.

3 Doncaster Physical Activity and Sport Strategy Importance of physical activity and sport

A large number of people take part in physical activity and sport because it is fun, yet the wider impact If a medication existed which of taking part is also signi cant. had a similar effect as physical activity, it would be regarded Almost daily, further research and In fact, inactivity is related to There have been proven links evidence is published that highlights approximately 24,000 GP between physical activity and sport as a ‘wonder drug’ or a ‘miracle the positive effects that physical consultations each year in with improvements in academic cure’ activity and sport can have on Doncaster. attainment showing the old adage health. Being active can help: of “healthy body, healthy mind” Physical activity and sport really does ring true. Targeted local • Control weight also contributes signi cantly to and national programmes have also • Reduce risk of cardiovascular Doncaster’s economy. disease been shown to reduce crime, risk- • Reduce risk of type 2 diabetes • £95m per year directly through taking and anti-social behaviour. and metabolic syndrome salaries and company pro ts. As people move from cars to more • Reduce risk of many cancers • £54m worth of volunteering; and • Strengthen bones and muscles • £133m of value created through walking and cycling as part of an • Improve mental health and a healthier population and active travel environment, carbon mood savings to care costs. emissions will be reduced leading • Improve ability to do daily There is also evidence to show to improvements in air quality. activities and prevent falls, if you physical activity can improve The former Chief Medical Of cer for are an older adult people’s employability and lead to , Liam Donaldson summed • Increase chances of living longer healthier and more productive it up well in 2010 - “If a medication workplaces existed which had a similar effect as physical activity, it would be regarded as a wonder drug or a miracle cure.

4 Doncaster Physical Activity and Sport Strategy What do we mean by In summary: physical activity and sport • All under 5’s should minimise • Adults (19 to 64 year olds) Recent research has shown most and how much should we be the amount of time spent being should aim to be active daily. of these people are not entirely doing? sedentary (being restrained or Over a week, activity should sedentary. However, when they are sitting) for extended periods add up to at least 150 minutes active they are not raising their heart (except time spent sleeping). (2½ hours) of moderate intensity rates enough to gain real bene ts. Quite simply, physical activity means any bodily Children of pre-school age who activity in bouts of 10 minutes movement that requires energy to do so. are capable of walking unaided or more – one way to approach The biggest health gains to be made should be physically active this is to do 30 minutes on at occur when someone moves out of But it is the frequency, intensity and duration of daily for at least 180 minutes (3 least 5 days a week. inactivity on a regular basis. the physical activity that determines how health hours), spread throughout the • Older adults should aim to In many ways the type of activity day. be active daily. Over a week, gains are made. is less important than the amount • All children and young people (5 activity should add up to at and intensity. For many people, it The Chief Medical Of cer’s recommendations to 18 year olds) should engage least 150 minutes (2½ hours) in moderate to vigorous intensity of moderate intensity activity in is about weaving physical activity give clarity on how much we should be doing to physical activity for at least 60 bouts of 10 minutes or more into their daily routine be it walking, gain maximum health gains throughout our life. minutes and up to several hours – one way to approach this is gardening or housework. For others every day. to do 30 minutes on at least 5 it is playing organised sport. It is • days a week. often helpful to see the different types of physical activity as:

PHYSICAL ACTIVITY

We tend to describe ACTIVE LIVING ACTIVE TRAVEL ACTIVE RECREATION ACTIVE SPORT “inactive people” as Housework Walking Exercise Organised Participation those doing less than Gardening Cycling Dance Structured Competitive Activity 30 minutes of moderate intensity physical Jogging Walking Unstructured Sport activity a week. Cycling Active Play

5 Doncaster Physical Activity and Sport Strategy Who we are

Get Doncaster Moving Programme Board and Get Doncaster Moving Network.

The Get Doncaster Moving The GDM Board will be responsible The newly named Get Doncaster Programme Board (GDM Board) is for overseeing the delivery of the Moving Network is the collaboration the new strategic group for physical strategy, and more speci cally of organisations and individuals at activity and sport, made up of senior ensuring the Get Doncaster Moving all levels across the public, private representatives from the public, Programme delivers its objectives and voluntary sectors; who are private and voluntary sectors who from 2017-2021. committed to making a difference in share the common vision within this Doncaster’s communities through strategy. physical activity and sport. The Board replaces the Doncaster Active Partnership* as the trusted voice for the sport and physical activity sector in Doncaster. The GDM Board will advocate the role of sport and physical activity at the highest level, reporting directly into the Health and Wellbeing Board and the Team Doncaster Partnership.

* Doncaster Active Partnership (DAP) came together some years ago as part of the nationally-driven system of Community Sports Networks. It was a group of major organisations within Doncaster who collectively took leadership, planned and delivered opportunities through sharing the common vision set out in the borough’s strategy. More recently it developed a fresh impetus and energy through senior-level leadership from across a number of organisations within the borough, and transformed into the Get Doncaster Moving Programme Board.

6 Doncaster Physical Activity and Sport Strategy Doncaster population

Doncaster is the largest geographical in the UK, with a population of around 305,000 people. It consists of a large market town centre, and a number of surrounding suburbs, villages and towns that are both geographically disparate and have their own very distinct identities. We have a mix of urban and rural environments which are set against a mainly at, easy accessible environment with signi cant green space and rights of way.

Doncaster means different things to In common with most other areas The ethnic composition of different people as it is a borough of the country, the population pro le the Doncaster population is of Communities rather than a is ageing, and the proportion of predominantly white (95.5%), of homogenous geographical area. elderly people is projected to rise which 91.8% are white British. 4.7% This means there is no single from some 18% now to over 25% classi ed themselves as not white/ solution to increasing physical by 2021. The biggest proportionate black and ethnic minorities (of which activity; we need to clearly increase will be in those over 74 2.5% were Asian/Asian British). This understand the challenges and years of age, which will rise by over is relatively low against the regional opportunities within each of our three-quarters, or approximately proportion of 11.2%. There are also communities. 770 more people each year. This will a signi cant number of gypsies and have implications for the provision of travellers. Given the additional health The population has been growing at health, housing and social support. risks faced by these minority ethnic 5.4% since 2001, and is expected This demographic shift also puts populations, access to physical to reach 314,300 in 2033. It is the focus onto early prevention with activity is of particular importance for predicted that there will be a rise in people who are currently aged 50 them. children aged 5 to 14 years in the and over, in order to help them live Where period from 2016 to 2021 following well in retirement and minimise the a 14% rise in recent years in the burden of care in later years. 0-4 age band. This has implications we are for primary school places, school sport and out-of-school activities. In Doncaster, the 25-29 age band has increased by over 22% in the past now decade but the 30-44 age bands The population has been growing at 5.4% since have not grown. 2001, and is expected to reach 314,300 in 2033.

7 Doncaster Physical Activity and Sport Strategy Doncaster has the second highest proportion of people with a long-term limiting illness in the Yorkshire and Region, and a high level of bene t claimants. Diabetes is a growing problem, with nearly 8% of adults estimated to have the condition. Nearly 75% of adults in Doncaster carry excess weight, which is the second highest rate in England, and over 30% are obese. There are high levels of musculoskeletal problems, and the mental health picture is relatively poor, especially in relation to common mental health conditions such as anxiety and depression. Cognitive impairment and dementia are increasing rapidly in line with the ageing of the population. Many of these health issues are associated with lack of physical activity, poor diet and limited social mobility, as well as smoking and alcohol misuse.

on the national deprivation ranking, term unemployment, and the Health and wellbeing Deprivation and is the most deprived area in South employment pattern is improving employment Yorkshire, and the third most with the creation of new jobs in Health and wellbeing are improving for both deprived local authority area in the logistics, distribution and leisure. men and women in Doncaster. Life expectancy Doncaster is a borough with a Yorkshire and Humber region. Forty Sport, active leisure and physical for men is now 77.5 years compared with 72.8 in proud industrial history, and a of the 192 super-output areas within activity have helped by opening up 1992, and for women 81.7 years compared with dif cult legacy from the period of Doncaster are classi ed as being in direct employment opportunities 78.1 years. Even so, many people experience rapid industrial decline in the late the most deprived 10% in England, in the sector (which has further poor health, and too many die prematurely 20th century in addition to the and 37.5% of the population (nearly potential for growth), and by of avoidable conditions; especially cancer, nancial crisis in the rst decade of 113,000 people) live within the top providing apprenticeships and cardiovascular disease, liver disease and this century. The loss of traditional 20% of deprived areas in England. other development opportunities respiratory disease. industries, especially mining, Denaby and Bridge/Lower for young people. Club Doncaster, steel and engineering, has left are classi ed in the top for example, has shown an There is a persistent gap between the most an unskilled workforce with low 1% of deprived areas. impressive record of achievement disadvantaged and the more afuent areas in incomes and signi cant areas of in employment development, terms of life-expectancy (7 years), disability- Employment and an adequate poverty and deprivation. apprenticeships and skills training. free years of life (11 years) and mental income provide the platform for wellbeing. Absences from work because of The borough is recovering fast, but local wellbeing. There are more musculoskeletal problems, stress, anxiety and it still faces some major challenges. people experiencing short term depression are relatively high, so the health of It is still a poor area. Doncaster unemployment in Doncaster than the workforce is of direct interest to employers. ranks at 39 of 326 local authorities the national average. However, fewer are experiencing long-

8 Doncaster Physical Activity and Sport Strategy should raise some concerns. is challenging to quantify the impact Education and The National recommendations without a universal monitoring and training of students receiving 2 hours of evaluation tool. This will inform a PE per week is not a reality with longer term strategic plan to ensure Doncaster is seeking to improve some schools having as little as 80 sustainability of all the investment. minutes across all year groups. A the educational attainment of local Schools have an important role in school sport survey conducted by pupils, and help them to develop providing facilities. 34% of grass Active Fusion in 2017 demonstrated skills for work and adult life. In 2014 pitches, 43% of arti cial pitches, that most secondary schools only there were 580 16-18 year olds 27% of health and tness suites, provide 60 minutes in year 10 and not in education, employment or 31% of studios, 12% of swimming 11 with no offer at all in years 12 training, which was over 5% of the pools and 69% of sports halls are on and 13. cohort. The Doncaster Education school sites. Given the fragmented and Skills Commission have taken There is also a worrying picture in nature of school provision in the an in-depth look at learning, skills the primary schools. The Active academy era, and the differential and employment in the area, and Fusion School Sport Survey in 2014 public access to these facilities, have reported its ndings and identi ed that less than half of the opening up these facilities to local recommendations very recently. children participate in three hours people is an important objective. The Commission has underlined the of physical education and school importance of promoting FE and sport a week, which was a drop of HE, and raising the levels of skill and 19% from 2010. Since the survey education in Doncaster. Learning we have seen the introduction opportunities at Doncaster College, of the Primary School Sport Club Doncaster Sports College and Premium which has given funding elsewhere are already making a to each primary school to improve difference, and the ndings of the opportunities and delivery. However, Commission will help to guide local it is dif cult to investigate the impact improvement. of the Sport Premium as the majority There is growing evidence that of schools do not monitor the physical activity, sport and active impact. The 2017 Sport Premium leisure are closely related to learning website audit conducted through outcomes in schools, and the Active Fusion showed only 30 out of uneven picture of participation in 101 schools were reporting accurate sport and physical activity across spend of their funding which is a the secondary schools in Doncaster statutory requirement by the DFE. It

9 Doncaster Physical Activity and Sport Strategy Levels of physical activity and sports participation

The evidence shows that physical inactivity is a major problem for the borough. The rst Active Lives survey, produced in January 2017, has shown Doncaster as having the most inactive people across West Yorkshire and :

Active Not Active Enough Inactive There are some 70,000 inactive There are uneven levels of inactivity people in Doncaster. Participation across the borough. The Mosaic levels at 16 years and over for 30 data shown overleaf gives a very England 65.4% 12.6% 22.0% minutes of activity a week had been useful insight into patterns of activity Yorkshire 64.0% 11.8% 24.1% improving faster than the national, by adult segments of the population: regional and South Yorkshire trends. Wake eld 60.2% 15.6% 24.3% This has fallen back recently but the 62.9% 12.8% 24.3% rate is still lower than the pattern across the region and in England as Kirklees 63.3% 14.5% 22.2% a whole, and there is still a long way Calderdale 64.6% 9.7% 25.8% to go.

Bradford 60.0% 11.5% 28.5% Adult (16+) participation in sport at least once a week - 2005/06 to 2015/16 Shef eld 68.1% 8.8% 23.2% 40% 64.1% 14.4% 21.5% 30% Doncaster 59.0% 11.9% 29.1%

Barnsley 59.5% 13.7% 26.8% 20% 0% 20% 40% 60% 80% 100% 10%

0% 2005/06 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 Source: Active Lives Survey, 2017, Sport England Doncaster England Whilst we must be cautious about the results of one-off surveys with a relatively small sample size, the previous Active People survey with an emphasis on sporting activities showed similar results

10 Doncaster Physical Activity and Sport Strategy Doncaster’s population in MOSAIC types 80 Split by Physical Inactivity, Age and Size of Population

In common with other areas of the country, the older you are the more likely you are to be inactive 40 in Doncaster, and the chart particularly shows the challenge we have in encouraging older people to be active. But activity levels are not simply related to age. Those with low incomes and on low budgets are similarly more likely to be inactive. Particularly those in segments “Low Income Workers”, “Budget 0

Generations” and “Families with Needs”, which Physical Inactivity include high numbers of people.

-40

30 40 50 60 70 Those with low incomes and on Age low budgets are similarly more likely to be inactive.

Data derived from Experian’s MOSAIC (2016). MOSAIC Types with populations smaller than 100 have been supressed.

11 Doncaster Physical Activity and Sport Strategy There is an uneven geographical pattern of activity levels across the borough; areas such as Central Doncaster, , Thorne, Adwick, Stainforth, New and Denaby showing particularly low levels of activity. It is no surprise that the map broadly reects that of deprivation levels across the borough. There is also evidence of an uneven picture of activity by children and young people. Doncaster’s School Lifestyle Survey 2015 found that 37% of primary and 33% of secondary pupils responded that they didn’t do any physical activity for an hour or more that caused them to get out of breath and/or sweaty in the week before the survey. In both Primary and Secondary schools, just 8% of pupils responded that they did physical activity for an hour or more that caused them to get out of breath and/or sweaty on at least 5 days in the week before the survey. We can again turn to the mosaic data to offer us an indication of the pattern across Doncaster by concentrating on the data from family groups:

Combined Top 5 Most Physically Inactive Physical Inactivity & Households with MOSAIC Types Children

12 Doncaster Physical Activity and Sport Strategy There is a clear focus on tackling inactivity as the strategy recognises that more than one in four people in England National strategies (28%) do less than 30 minutes of physical activity a week. The new strategy places a much greater emphasis on groups who are typically much less active such as women, disabled people and those from low income In 2016, The Government set out a clear strategic backgrounds. There is much more emphasis on working locally to address high levels of physical inactivity, with vision for the nation in ‘Sporting Future: A New national investment following locally based plans. There is also a strong focus on collaborative and multi-agency Strategy for an Active Nation’ which sets out a working amongst a range of providers. The renewed energy behind Get Doncaster Moving and the production of framework and outcomes that can be translated this strategy aligns perfectly with Sport England’s approach, that is summarised in the below diagram. locally against issues and opportunities for the borough. The Sport England strategy also recognises the importance of understanding behaviour change in increasing activity levels. The model the strategy highlights is shown right: At the time this signalled a shift from focusing entirely on increasing sports participation rates to ensuring government funding is aimed at meeting the ve Social & health, social and economic outcomes as shown Physical Mental Individual Economic Outcomes Wellbeing Wellbeing Development Community Development in the framework. In doing so it signalled a move Development towards encompassing broader physical activity type activities along with more traditional sports. In response to this, in May 2016, Sport England published its new 2016-21 Strategy ‘Towards an More people from every Active Nation’ aimed at tackling inactivity. The Maximising international and background regularly and domestic sporting success A more productive, new strategy sets out how Sport England will Outputs meaningfully taken part sustainable and responsible deliver against the ve health, social and economic and the impact of major in sport and physical activity, sport sector events volunteering and outcomes set out in the Government’s 2015 Sporting experiencing live sport Future strategy.

Actions that meet the needs of the elite and professional Actions that meet the needs Actions that strengthen the Actions system and deliver of the customer and enable sport sector and make it successful them to engage in sport and more effective and resilient major sporting events physical activity

13 Doncaster Physical Activity and Sport Strategy People transfer across these levels through While these documents set the direction of travel alongside fundamental principles, in 2014 Public Health England different times of their life. It is vital we develop produced its “Everybody Active Every Day” policy document which, based on evidence, set out a national a deep understanding of using and applying framework of how to increase levels of activity. behaviour change models in designing and delivering interventions within this strategy. It is extremely useful for us to develop a strategy as it is built upon clear evidence of what works nationally, with speci c local examples. In addition, the framework points to a number of NICE (National Institute for Health and The Sport England strategy also recognises the Care Excellence) guidelines that give more speci c pointers to, for example, physical activity in the workplace, importance of understanding behaviour change walking and cycling, physical activity and the environment, exercise referral schemes, and others. It outlined four in increasing activity levels. The model the main areas: strategy highlights is shown below. Active society: creating a social movement • Using campaigns and good marketing appropriate • Physical activity becoming a main component of to the audience policies and planning Not on my radar Pre-Contemplation • Making activity an enjoyable and easy choice • All sectors committing to physical activity • People in communities will be agents of change

Moving professionals: activating networks of expertise Thinking about it Contemplation • The thousands of public-facing professionals and • Those sectors in a good position to lead and volunteers are a ready-made network inuence include education, sport and leisure, health • The push needs to involve all sectors, not just health and social care, and planning, design, development and transport

Active environments: creating the right space Plan to do Preparation something soon • Healthy environments support health recreation and • Physical activity needs to be built into daily routines wellbeing • Re-shaping existing places can make the difference • Land use has a big impact on health – green • Local authorities can work across policy areas and spaces, playgrounds, cycle lanes and age-friendly bring together experts to deliver real change that high streets all encourage people to be active every has an impact for generations Getting started Action day

Moving at scale: scaling up interventions that make us active • Positive change needs to be long-term and large- • Research and co-design will mean initiatives are scale workable and effective Sticking with it Maintenance • Interventions must be based on community needs • It is not about new investment – it is more about maximising existing assets

14 Doncaster Physical Activity and Sport Strategy Local strategies

Team Doncaster has committed to a new bold, co-ordinated improvement strategy for Doncaster with physical activity a prominent component, and inclusive growth a unifying focus.

‘Doncaster Growing Together’ growth in Doncaster has been very inactivity is one of these challenges (DGT) is the new 4-year borough good – we have created more jobs which is now coming under sharp, strategy (2017-2021), led by the and businesses and the employment sustained focus by Team Doncaster. Team Doncaster (TD) partnership. rate has reached record levels, giving Team Doncaster is clear that Its central aim is to continue to grow residents a stake in Doncaster’s more needs to be done to create the local economy and place; while economy and the opportunity to economic growth that is both developing public services in a way achieve their aspirations. enduring and inclusive. It is both that ensures all of Doncaster’s people However, at the moment many a social and economic imperative. and communities bene t – inclusive jobs are lower skilled and lower It means raising our productivity, growth. paid, overall living standards are at increasing skills levels, better DGT is a partnership strategy which best stagnating and our economy infrastructure and a comprehensive has been developed through an is signi cantly less productive place-based approach. extensive engagement process than it could be for the size of its But crucially, it means recognising involving partners from across workforce and population. We are that reducing inequality is both a the Team Doncaster family. It contributing less to UK plc than we social, quality of life imperative and targets attention and resources should be and the Index of Multiple an economic one – to create higher, on the issues that matter most to Deprivation starkly demonstrates and more ensuring growth. We Doncaster’s present and its future, the level of inequality across the need to increase the number of overcoming organisational silos and borough. Entrenched and inter- residents who are bene ting from or uncoordinated interventions. related challenges are preventing contributing to economic growth to residents and Doncaster as whole Over recent years, top-line economic their full potential. from achieving its potential. Physical

15 Doncaster Physical Activity and Sport Strategy Doncaster Growing Doncaster Working – developing major commitment by senior leaders • Programme Management together (DGT) the economy through continued to place physical activity at the heart principles, processes and inward investment, targeting higher of decision making and offers a huge resources. DGT has four key policy themes:- skilled jobs and placing more opportunity over the next few years. • New, collaborative delivery Doncaster Living – developing emphasis on supporting existing Along with funding and resources models, combining the resources of TD partners, communities and Doncaster as an attractive and businesses to grow. Ensuring local owing into the programme, the others. pro le and accountability for the secure place to live, including people can connect to opportunities • A new DGT Outcomes meeting housing needs, developing is a key aim here; and number of people active in the Framework which includes high town centres and the arts culture borough will be at the highest level. Doncaster Caring – supporting our level measures of quality of life and leisure offer, and using physical most vulnerable residents, whether This Programme along with all across Doncaster, one of which activity, to improve population health is increasing the percentage of children, adults, disabled people, the others will be delivered by and well-being. Building on the population that achieve 150 mins families, older people. The emphasis collaborative working across Team success of the , we Physical activity per week’ here is on joining up social and health Doncaster public services, voluntary are supporting more exciting cycling • Clearly structured governance care and support and on shifting our and community organisations events. This is an ideal opportunity and accountability arrangements, focus to prevention and support that and the business community. to market the borough, support with de ned roles and enables people to enjoy life with their Team Doncaster’s commitment to responsibilities, including new the local economy and encourage families and communities overcoming organisational silos will Performance Management people to cycle or take part in other be embedded and sustained by a processes and resources. sporting activities; Transformation Programmes new TD delivery framework which Doncaster Learning – ensuring There is a series of transformation integrates: we prepare our young people for programmes arising out of the ful lling lives, with bold reforms DGT strategy. Each Programme is that will broaden their horizons and transformational, with a focus on the ambitions, bringing our education key interventions and reforms which system and business community will achieve the whole system change together to give our young people needed to achieve demonstrable This is a major more opportunities to ourish; quality of life improvements. commitment by senior One of the Programmes is related to physical activity. The “Get Doncaster leaders to place physical Moving” four-year programme, and activity at the heart of projects contained within it, will take decision making and its lead from this strategic framework offers a huge opportunity (illustrated on page 3). This is a over the next few years.

16 Doncaster Physical Activity and Sport Strategy The Health and Wellbeing Other local strategies important for Doncaster Rights of Way Strategy was launched last year. Its our work are: Improvement Plan – Important for vision is for: maintaining and developing rights of Local Plan – The Local Plan way for walkers, cyclists and horse • a strong local economy, is scheduled to be adopted in riders and that residents needs for progressive, healthy, safe and summer 2018 and will be the new The Local Plan will recreation, exercise and access to vibrant communities planning strategy for the borough. be crucial to how the local services are met. • all residents will be able to It will set out proposals for new achieve their full potential in physical environment development and policies to guide Shef eld City Region Transport employment, education, care within the borough will and life chances planning applications; protecting Strategy 2011-2026 (SCRTS) – support and encourage • all residents to be proud of areas from development because forms part of the Local Transport Doncaster. of their environmental, social and/or Plan for South Yorkshire and sets out physical activity in economic value. This will be crucial policies and actions relating to active people’s daily lives. The Health and Wellbeing Strategy to how the physical environment travel. has four themes, with reference to within the borough will support physical activity threaded throughout. and encourage physical activity in people’s daily lives. In particular, the • Wellbeing. Local Plan policies will look to adopt • Health and Social Care Transformation. Sport England’s “Active Design” • Areas of Focus (Substance principles. These principles will be misuse, Obesity, Children and embedded in the decision making Families, Dementia and Mental process when considering planning Health). applications for new developments. • Reducing Health Inequalities. The Doncaster Green Infrastructure Strategy, 2014 - 2028: Creating a Greener, Healthier and more Attractive borough - This important strategy sets out our overall approach for delivering an integrated network of high quality green spaces, habitats, and landscapes across the borough that provide opportunities for sport and recreation, and outdoor physical activity.

17 Doncaster Physical Activity and Sport Strategy Despite this, there is a refreshed Futures; to the many and varied In doing so there will be resources What does it all mean? wave of energy and optimism within sports clubs and associations who both national and local that can be the borough, at a broader level ensure opportunities are available exploited to support the delivery of During the development of this strategy we through the Doncaster Growing on a daily basis. The commitment this strategy. have asked a large number of people from a Together strategy with an ambitious towards better communication, We are realistic about the outlook of range of organisations within and outside of economic and social vision, and co-ordination and collaboration has reducing public sector funding in the the sector for their views on physical activity within the physical activity and sport never been stronger which gives the future. This means we need to build and sport in the borough. Using this and other sector. Through the “Get Doncaster foundation for ensuring this strategy on the many great assets we have evidence we have carried out a SWOT analysis Moving” programme, senior leaders is delivered. in our communities; our people and (see appendix). have made a huge commitment The national strategies are in our physical environment. Our task to physical activity which gives the line with our local approach - a through this strategy is to encourage leadership to enable physical activity We are starting from a worryingly low base of recognition that we need to be everyone, everywhere to consider to pervade all other strategies and physical activity levels in comparison to other areas. approaching physical activity and physical activity in their work. It is policies within the borough. There To a certain extent this could be expected, as sport together without drawing lines our belief we have huge amounts is also a growing recognition of the participation rates tend to mirror levels of income between types of activities. Also, of resources in the borough, which strengths of the organisations and and the gap between those in higher and lower a recognition that our approach to through greater consideration can people we have working within the socio-economic groups in activity levels has widened policies and programmes to ensure promote increased activity levels sector, either voluntarily or paid. in the last few years. This has led to an uneven physical activity and sport plays its and create many more opportunities From well-developed organisations picture of activity across the borough with older full role in achieving wider health, to exist. such as Club Doncaster, Doncaster people especially being less likely to be active. social, and economic outcomes. Culture and Leisure Trust, Flying

18 Doncaster Physical Activity and Sport Strategy Our strategic framework that will guide the way we work is shown overleaf.

Our vision:

Where Healthy and vibrant communities through physical activity and sport we are We recognise that we live, work and play in a large number of small communities across the borough. It is these communities where opportunities to be active will be created and maintained and it is our role to support them to do so. heading Throughout our work we need to be mindful that physical activity and sport contributes to healthier individuals within communities. But it is more than just health. Physical activity and sport can and should be fun and enjoyable, often bringing people together, with individuals achieving their own aspirations. This all adds to the vibrancy and energy of a place.

19 Doncaster Physical Activity and Sport Strategy PHYSICAL ACTIVITY WILL PLAY A PART IN Doncaster Doncaster Doncaster Doncaster DONCASTER’S POLICY Learning Working Caring Living PRIORITIES THROUGH OUR HEALTHY AND VIBRANT COMMUNITIES THROUGH VISION PHYSICAL ACTIVITY AND SPORT

Children & Adults & AT EVERY STAGE Early years Older people OF PEOPLE’S LIVES Young people Families }

USING ENABLERS Policy Physical Environment Organisations Social Marketing & ACCROSS THE ‘Get Doncaster Moving’ ‘WHOLE SYSTEM’ & Facilities & People Environment Communication Strategy Framework Inactive People on Keeping children and FOCUSING ON people low income young people active

Use of data, Individual’s Working with Adopting a long research, insight, PLACING AT THE strengths and communities term, viable HEART OF WHAT monitoring and needs and each other approach WE DO evaluation The framework sets out our ambitions and priorities, to provide a reference point for current and future investment.

20 Doncaster Physical Activity and Sport Strategy Working with communities Across the life- Whole systems Our principles and each other – our approach course approach will be genuinely about building Individual – we will place the upon the strengths we have in individual person at the heart of If everyone is to be active, we A single programme or approach our communities so that an active our work. Our greatest strength need to provide opportunities at will not achieve our vision; it will take environment becomes the norm. To in Doncaster are our people who every stage of people’s life-course. long term, incremental changes that do that we know as partners and work - paid and mostly unpaid - to From the crucial early years’ period will create the opportunities and agencies we need to continue to provide opportunities for people to where important movement and environment for people to make the work well together through great be active. We will seek to listen to co-ordination skills are developed choice to be active. Sport England communication and collaboration. and support those people in all our through to older people with less advocate a “Whole Systems work. Long term approach – By their mobility; different motivations, Approach” which we will use as very nature public funding streams challenges and opportunities are in a basis for drawing up our action We also recognise that we can’t are time limited; usually an injection place. Whilst still somewhat crude, plans: force people to be active; individuals of funding to stimulate growth and our plans will be based around will make a personal choice if they activity. We will ensure that our the four life stages reecting the are going to embed activity into approach is for the long term and approach of the health sector. We their day-to-day lives. That means the impact of funding streams that will identify signi cant changes we need to raise awareness of are used is to create opportunities in people’s lives that provide Policy the bene ts of activity; provide a that can be continued in the future. opportune moments to physical and social environment Evidence and insight driven – our inuence individuals to Physical that makes it easy and enjoyable to change their physical Environment be active; and provide support to data and intelligence is improving all activity behaviour. For ensure people have the skills and the time through improvements in digital technology. We will build on example, a child starting Organisations capabilities to pursue activities they school and choosing to & Institutions would like to do. this and use it to ensure our plans walk rather than use the and activities are targeted in the Social right place, for the right people, in car. Environment the right way.

Individual

21 Doncaster Physical Activity and Sport Strategy Our priorities

We have drawn upon data sets from a range of sources which has helped us to set out our priorities. We know that we have a large number of inactive residents and where they are likely to live.

However, our in-depth insight We will prioritise: of Doncaster residents is limited Inactive people – Often the greatest health gains are made when and we far from understand the people move from inactivity into activity and we know we have one of the complexities that lay underneath largest number of inactive people in the country. One of our priorities over the headline data. There is currently the coming years will be on understanding patterns of inactivity better, a gap in our understanding of recognising that many people ip between being active and inactive at resident’s attitudes, motivations and various points of their life, and even throughout the year. We will target the behaviours, and how these differ groups that we know are under-represented and most likely to be inactive. across the borough. • People on low incomes – We know from national and local data that It is clear that this must be an area the gap between those on higher incomes and those on lower incomes of work on which we will focus our participating in sport has been increasing over the last few years and joint efforts. In order to stimulate assume this is the case for broader physical activity. widespread behaviour change, we • Disabled people and people with a long-term limiting illness – must nd out what works for whom National and local data tells us that disabled people are much less likely in what circumstances and use this to take part in sport and physical activity, than any other groups. insight to underpin decision making. • Women and girls – are less likely to be physically active than men We will develop a collaborative • Keeping children and young people active – We recognise the framework which enables data, importance of establishing good habits for life at an early age. insight and research at a local level to inform priorities and decisions. Communities - In setting out these priorities we will focus some of our We will take time to listen and learn efforts on speci c geographical areas in Doncaster where we will work with from our communities to enable communities to provide long term opportunities to be active. Initially, these all to work together and develop will be: a sustainable outcome delivering social impact. • Stainforth and , • , Denaby and Mexborough, • Balby, • Bentley, • Wheatley.

22 Doncaster Physical Activity and Sport Strategy This strategy sets the direction for the development and delivery of opportunities over a longer period of time.

During the development of the Health and Wellbeing Board and impetus for the initial work. The strategy we held a number of Team Doncaster Partnership. themes within the programme are workshops and consultations to activity-based covering cycling, At the time of developing this develop our initial actions related to walking, dance, sports and use of framework Team Doncaster, the the different life stages as set out in parks and open spaces. These are strategic multi-agency partnership the framework. These are listed in highlighted within the Action Plans is developing ‘Doncaster Growing the following tables. below. Together’ (see section 2.7); a four- We, the Get Doncaster Moving year programme of improvements The actions that are not included Programme Board, will oversee and within a set of transformation within the ve programme themes monitor the implementation of the programmes. A physical activity will be delivered via existing groups strategy and will develop appropriate transformation programme, Get (for example the Children and Young governance structures to do so. Doncaster Moving, is one of these People’s Group) or new groups that We will then report regularly to the programmes that will bring great will be developed.

What we will do

23 Doncaster Physical Activity and Sport Strategy Early Years (0 to 5 years) Action Whole system enablers Evidence EY1 Inuence decision makers to ensure physical activity is embedded within borough wide Policy 3 strategy and interventions, such as the Starting Well Strategy.

EY2 Make improvements to parks and open spaces; developing safe and attractive places to play Physical environment & facilities 1 in community settings. 2 3 4

EY3 Raise awareness and education for the Early Years workforce, including practitioners, children’s centre Organisations & people 1 volunteers, health visitors and childminders on the guidelines and importance of physical activity. 3

EY4 Ensure new parents are given suf cient information on the importance of physical activity for Communication 1 early years children; with a ‘whole family’ approach. 3

EY5 Monitor Ofsted reports on physical development in Early Years settings and provide further Organisations & People 3 support where required

EY6 Promote opportunities and programmes through campaigns so that children and their Communication 1 parents/carers have a high exposure to the range of local opportunities available. 3

1 Physical activity for children and young people (2009) NICE guideline PH17 2 Physical activity and the environment (2008) NICE guideline PH8 3 Everybody active, every day: What works – the evidence, PHE (2014) 4 Active Design: Planning for health and wellbeing through sport and physical activity, Sport England (2015)

24 Doncaster Physical Activity and Sport Strategy Children and Young People (5 to 18 years) Action Whole system Evidence enablers CYP1* Inuence decision makers to provide accessible and affordable community use of school sports facilities. Physical environment & 1 facilities CYP2* Support primary schools to make effective use of the Primary PE and Sport Premium, and evidence its impact by embedding a universal Organisations & people 2 monitoring, evaluation and self-assessment tool. CYP3* Support all education settings to recognise the importance and bene ts of physical activity by developing a whole-school approach by: Organisations & people 1 - Providing and promoting programmes such as active travel, the ‘Healthy Learning, Healthy Lives’ accreditation scheme and ‘The Daily ’ in 2 all primary schools. - Embedding physical activity to all aspects of the curriculum through active literacy, active numeracy and active classrooms. 3 - Developing a borough-wide agreement/pledge on a statutory requirement for a minimum number of high quality hours of PE and School 4 Sport and inuence schools to sign up to it. CYP4 Provide CPD and training to all voluntary and paid staff who engage with young people to promote the bene ts of physical activity. Organisations & people 1 2 CYP5 Support non-sporting community groups who work with young people to promote and develop opportunities for young people. Organisations & people 1 2 CYP6 Create consistent messaging across the borough to engage young people positively, promoting opportunities for young people in all settings, Communication 1 including parks, open spaces, leisure centres and voluntary organisations. 2 CYP7 Ensure policies within the Local Plan take in to account national policy and standards when developing new, or making improvements to, Policy, Physical 1 children’s play spaces. environment & Facilities 2 3 4 CYP8 Improve social mobility by providing opportunities for young people leaving the Education system to access voluntary work, placements, 2 apprenticeships and employment through opportunities in physical education, sport and physical activity.

*These actions are directly related to the “Get Doncaster Moving” four-year programme 1 Physical activity for children and young people (2009) NICE guideline PH17 3 Physical activity and the environment (2008) NICE guideline PH8 2 Everybody active, every day: What works – the evidence, PHE (2014) 4 Active Design: Planning for health and wellbeing through sport and physical activity, Sport England (2015)

25 Doncaster Physical Activity and Sport Strategy Adults and Families Older Adults Action Whole system Evidence Action Whole Evidence enablers system AF1 Develop an integrated services approach in our priority Policy 4 enablers areas (people on low incomes and inactive people) so OA1 Inuence changes to adult social care policy, to Policy 1 that physical activity and sport can contribute to wider support a broader range of older people who are in outcomes, including those with complex needs and need, to access advice and support about physical 4 supporting readiness for work. activity through healthcare professionals.

AF2* Promote the development and use of parks for physical Physical 1 OA2 Develop a sustainable social prescribing and referral Policy 2 activity and sport. environment 3 scheme, that signposts older people who are at & facilities increased risk of ill health, into personalised physical 4 activity programmes. 5 OA3 Inuence and educate the workforce who engage Organisations 3 AF3 Develop a workplace engagement programme that Organisations 1 with older adults, including health workers, social care & people encourages workplaces of all sizes to implement & people providers and families on the importance of physical organisation-wide policy that encourage and support 2 activity employees to be more physically active; before, during 4 and after work. OA4 Support existing and new provision that is accessible Organisations 1 for older people across a range of traditional and & people 3 AF4 Develop programmes and offers to promote family Social 4 non-traditional settings, such as leisure facilities, activities, with a particular focus on those families who Environment community centres, GP surgeries and village halls. 4 are ‘just about managing’.

AF5 Organise a range of promotional events and Organisations opportunities relating to individual “casual” participation & people in sport such as running, cycling, swimming and going to the gym.

*These actions are directly related to the “Get Doncaster Moving” four-year programme *These actions are directly related to the “Get Doncaster Moving” four-year programme 1 Physical activity and the environment (2008) NICE guideline PH8 1 Older people: independence and mental wellbeing (2015) NICE guideline NG32 2 Physical activity in the workplace (2008) NICE guideline PH13 2 Physical activity: exercise referral schemes (2014) NICE guideline PH54 3 NICE (2009) Promoting physical activity for children and young people. NICE public health guidance 17 3 Mental wellbeing in over 65s: occupational therapy and physical activity interventions (2008) NICE guideline PH16 4 Everybody active, every day: What works – the evidence, PHE (2014) 4 Everybody active, every day: What works – the evidence, PHE (2014) 5 Active Design: Planning for health and wellbeing through sport and physical activity, Sport England (2015

26 Doncaster Physical Activity and Sport Strategy All Ages Action Whole system enablers Evidence AA1* Connect with and inuence the relevant transformation programmes and strategies within Doncaster Growing Together to use physical Policy 1 activity as a means to their end. 4 5 AA2* Develop and implement walking and cycling strategies that consider active travel, leisure, physical activity and sport outcomes. This Policy 2 3 includes the adoption of Cycling and Walking policies within the Local Plan to ensure appropriate provision is considered in all new 4 5 developments. AA3* Develop a research, insight, monitoring and evaluation procedure to understand attitudes and behaviours towards participation, what Policy 4 works (and doesn’t), and measure and evidence the impact that physical activity and sport has on the aims of Doncaster Growing Together. AA4* Ensure physical activity considerations feature largely within the Local Plan so that: Physical environment & facilities 2 - Planning policies are embedded with Sport England Active Design principles ensuring decisions for new buildings and infrastructure are considered, 4 - Existing assets such as green and blue infrastructure are designed, maintained and improved to meet the needs of local communities, 5 wildlife and the environment, and - Planning policies within the Local Plan support the provision of new indoor recreation and leisure facilities which are encouraged to be located within appropriate locations * AA5* Support stakeholders to ensure that up-to-date strategies are in place, adopted and used as a basis for strategic decision making; such Physical environment & facilities as Built Facilities, Playing Pitch, Walking, Dance, Cycling and Parks & Open Spaces Strategies. AA6 Use an asset-based community development (ABCD) approach in targeted areas to understand and capitalise on the opportunities that Organisations & people 1 exist to increase physical activity levels. 4 AA7 Organise and promote an annual programme of mass participation sports events that are accessible to all and promoted under the Organisations & people 4 #GetDoncasterMoving brand. AA8* Support voluntary sports clubs and sport & leisure organisations to continue providing opportunities for all ages, including support with Organisations & people 4 recruitment and retention of participants, volunteer development and facility development. AA9 Support the physical activity and sport sector to recruit, train, deploy and retain a highly skilled and motivated voluntary and paid Organisations & people workforce, making sure that the ‘right people’ are in place to deliver. AA10 Create a ‘social movement’ by developing a communications plan and a recognisable brand for physical activity and sport across the Communication 4 borough, with consistent and targeted messaging, campaigns and promotion of local opportunities.

*These actions are directly related to the “Get Doncaster Moving” four-year programme 1 Community engagement: improving health and wellbeing and 3 Physical activity: walking and cycling (2012) NICE public health 5 Active Design: Planning for health and wellbeing through sport and reducing health inequalities (2016) NICE guideline NG44 guidance 41 physical activity, Sport England (2015) 2 Physical activity and the environment (2008) NICE guideline PH8 4 Everybody active, every day: What works – the evidence, PHE (2014)

27 Doncaster Physical Activity and Sport Strategy Early years How measures We currently have national data we will available for 2 to 4 years activity levels from the Health Survey for England but unfortunately the sample size is not large enough measure to derive Doncaster speci c information.

In the next twelve months we will KPI 1 KPI 2 ourselves be working with the Early Years and Public Health Teams to derive The proportion of primary school The proportion of primary school baseline data based on Ofsted children being physically active children undertaking no physical inspections and other surveys. (sweaty and out of breath) for at activity (sweaty and out of We will track the progress of our action plan least 60 minutes on ve or more breath) for a 60 minute period in through both quantitative and qualitative days in the week the week targets and milestones against each of the Children and young actions. These will be regularly reviewed 2015 2027 2015 2027 through our Get Doncaster Moving Board people measures 29.4% 50% 37% 10% meetings. Taking data from the 2015 Doncaster Children and Young KPI 3 KPI 4 People’s Health and Well Being survey: The proportion of secondary The proportion of secondary school children being physically school children undertaking no active (sweaty and out of breath) physical activity (sweaty and out for at least 60 minutes on ve or of breath) for a 60-minute period more days in the week in the week

2015 2027 2015 2027 29.1% 50% 20% 10%

28 Doncaster Physical Activity and Sport Strategy Adults and older KPI 5

people measures Increase in percentage of the population taking part in sport To assess our success at a headline and physical activity at least level we will mirror the targets twice in the last month: contained within the DCMS strategy relating to adult participation using Current 2027 Active Lives data: 65.5% 70% (161,700 (172,800 over 16s) over 16s)

KPI 6

KPI 2: Decrease in percentage of We will contribute to people physically inactive (KPI 1 the ve Government and 2 from Active Lives survey)

outcomes for sport and Current 2027 physical activity, 29.1% 24% (71,840 (59,250 over 16s) over 16s)

Through our targeted work we will be expecting to see accelerated Wider outcome measures increases for: We will contribute to the ve Government outcomes for sport and physical • People on low incomes activity, and more speci cally the wider Doncaster Growing Together • girls and women, and outcomes; Doncaster Learning, Doncaster Working, Doncaster Caring, • disabled people Doncaster Living. As the delivery plans are developed, we will use Sport England’s Evaluation Framework to guide decision making; identifying appropriate measurement and evaluation methods.

29 Doncaster Physical Activity and Sport Strategy 30 Doncaster Physical Activity and Sport Strategy We live, work and play in a large number of small communities across the borough. It is these communities where opportunities to be active will be created and maintained.

31 Doncaster Physical Activity and Sport Strategy part of

Get Doncaster Moving @DoncasterMoving #GetDoncasterMoving