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i Network Propaganda ii iii Network Propaganda Manipulation, Disinformation, and Radicalization in American Politics z YOCHAI BENKLER ROBERT FARIS HAL ROBERTS Network Propaganda. Yochai Benkler, Robert Faris, and Hal Roberts. © Yochai Benkler, Robert Faris, and Hal Roberts #$%&. Published #$%& by Oxford University Press. iv 1 Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Oxford is a registered trademark of Oxford University Press in the UK and certain other countries. Published in the United States of America by Oxford University Press CDE Madison Avenue, New York, NY CIICJ, United States of America. © Yochai Benkler, Robert Faris, and Hal Roberts PICE Some rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, for commercial purposes, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, by licence or under terms agreed with the appropriate reprographics rights organization. R is is an open access publication, available online and distributed under the terms of a Creative Commons Attribution – Non Commercial – No Derivatives V.I International licence (CC BY-NC-ND V.I), a copy of which is available at http://creativecommons.org/licenses/by-nc-nd/V.I/. Enquiries concerning reproduction outside the scope of this licence should be sent to the Rights Department, Oxford University Press, at the address above. Library of Congress Cataloging-in-Publication Data Names: Benkler, Yochai, author. | Faris, Robert, author. | Roberts, Hal (Harold) author. Title: Network propaganda : manipulation, disinformation, and radicalization in American politics / Yochai Benkler, Robert Faris, Hal Roberts. Description: New York, NY : Oxford University Press, PICE. | Includes bibliographical references and index. Identia ers: LCCN PICEIPICPC | ISBN DbEICDIDPcJPV ((hardback) : alk. paper) | ISBN DbEICDIDPcJcC ((pbk.) : alk. paper) Subjects: LCSH: Presidents—United States—Election—PICJ. | Communication in politics—United States. | Political campaigns—United States. | Mass media—Political aspects—United States. | Social media—Political aspects—United States. | Internet in political campaigns—United States. | Disinformation—United States—History— PCst century. | Radicalism—United States. | Political culture—United States. | United States— Politics and government—PIID–PICb. | United States—Politics and government—PICb– Classia cation: LCC JKfPJ PICJ .BVJ PICE | DDC cPV.Dbc/IDcP—dcPc LC record available at https://lccn.loc.gov/PICEIPICPC C c f b D E J V P Paperback printed by Sheridan Books, Inc., United States of America Hardback printed by Bridgeport National Bindery, Inc., United States of America Note to Readers R is publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is based upon sources believed to be accurate and reliable and is intended to be current as of the time it was written. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Also, to cona rm that the information has not been ag ected or changed by recent developments, traditional legal research techniques should be used, including checking primary sources where appropriate. (Based on the Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations.) You may order this or any other Oxford University Press publication by visiting the Oxford University Press website at www.oup.com . v Contents Acknowledgments vii PART ONE: Mapping Disorder %. Epistemic Crisis ' #. (e Architecture of Our Discontent )* '. (e Propaganda Feedback Loop +* PART TWO: Dynamics of Network Propaganda ). Immigration and Islamophobia: Breitbart and the Trump Party %$* *. (e Fox Diet %)* /. Mainstream Media Failure Modes and Self- Healing in a Propaganda- Rich Environment %&1 PART THREE: !e Usual Suspects +. (e Propaganda Pipeline: Hacking the Core from the Periphery ##* &. Are the Russians Coming? #'* 1. Mammon’s Algorithm: Marketing, Manipulation, and Clickbait on Facebook #/1 vi vi Contents PART FOUR: Can Democracy Survive the Internet? %$. Polarization in American Politics #1* %%. (e Origins of Asymmetry '%% %#. Can the Internet Survive Democracy? ')% %'. What Can Men Do Against Such Reckless Hate? '*% %). Conclusion '&% Notes '&1 Index ))' vii Acknowledgments 3456 7889 ;<=;<6<>@6 an account and update from what has been a long intellectual journey for each of us. For well over a decade, we have collected and used data to study, understand, and describe the impact of newly emerging digital communication on society, politics, and democracy. We have not undertaken this journey alone, and this book has beneGted from the input and support of countless people along the way. We would Grst like to thank Ethan Zuckerman for his decade- long partnership with us to support both the intellectual work of this book and the development of the Media Cloud platform that enabled the core analysis in this book. A decade ago, we began developing the technical infrastructure for the data analysis platform which would eventually take the name Media Cloud. Spurred on by debates within the Berkman Klein Center, where Zuckerman, now Director of the Center for Civic Media at MIT, co- founder and co- Principal Investigator of the Media Cloud project, was a fellow and senior researcher, and across the broader academic community, we sought to develop better tools to empirically study the structure and function of digital media. At that time, the open web was the core of digital communication. Much of our attention was directed at studying the impact of blogs on public discourse while Facebook, Twitter, and YouTube were relatively recent additions to the digital landscape. While we debated whether blogging would democratize media production and strengthen, we set about the many years’ process of building the Media Cloud platform to collect, parse, and analyze digital media. (is book is the result of many months of eJort and has only come to be as a result of the generous input of our friends and colleagues from the Berkman Klein Center and beyond. We are especially indebted to our colleagues Nikki Bourassa, Bruce Etling, and Justin Clark, who have made important substantive contributions to this study, supported the overall viii viii Acknowledgments research enterprise, conducted analysis, gathered data, provided input and feedback on this book, and shaped our understanding of the issues. Kira Tebbe provided crucial assistance in the Gnal editing and production of the book. Rebekah Heacock Jones helped get this research oJ the ground with research into political discourse on Twitter. Daniel Dennis Jones worked tirelessly in the production and publication of this work. We beneGted from the insights and eJorts of Zach Wehrwein and Devin GaJney, who helps us to track and understand the propagation of frames and narratives from Reddit. Brendan Roach and Michael Jasper provided invaluable research assistance. Jonas Kaiser and Paola Villarreal expanded our thinking around methods and interpretation. Alicia Solow- Niederman worked tirelessly to debug early versions of the analytical methods that were used in this book. Urs Gasser and Jonathan Zittrain have extended valuable support that has enabled us to maintain this research for many years. John Palfrey and Colin Maclay provided critical institutional support for Media Cloud in its early stages. We are grateful to our friends and collaborators at the Center for Civic Media at the MIT Media Lab who have worked with us in the development of the Media Cloud platform and contributed to the applied research it has supported. (is work has built upon and fostered an unusually close and productive collaboration between our two academic centers. Rahul Bhargava, Linas Valiukas, and Cindy Bishop have helped to extend and translate the ideas and concepts of a large-scale media analysis platform into the current functionality of the Media Cloud platform upon which this research relied. Fernando Bermejo has been a valuable supporter and contributor to our collective work in this Geld. Natalie Gyenes and Anushka Shah provided research insights and Media Cloud expertise. (is research has also beneGted from contributions of many outside the Berkman Klein community. John Kelly and Vlad Barash provided important insights into the role of social media in the election, leading us to new hypotheses and ideas that shaped the book’s development. Matt Higgins helped lay a Grm foundation of thought and hypotheses upon which this work was completed. Philipp Nowak provided valuable early research assistance. Participants of Data & Society’s Propaganda & Media Manipulation Workshop in May #$%+ provided valuable feedback and critical cross- examination that helped steer our earlier work toward this Gnal version. We are also indebted to our editors at the Oxford University Press, Alex Flach and Emma Taylor, without whose initiative and support we would not have translated and extended our research into this book. ix Acknowledgments ix (e research on the post- election period and additional research necessary to understand