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Market Achievements History

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Market Achievements History Market Kanal A is the first commercial television in Slovenia and it has always been a herald of change. Today, under the wing of the company PRO PLUS, 81.3% of Slovene households can watch its programme and among all the television programmes in Slovenia it is in the third place. Its market share and ratings are constantly growing and in 2007, Kanal A reaches on average 11.7% whole day and 14.1% prime-time (after 8pm) share of viewers older that 10 years. Even better are its ratings in the group of young, active viewers, from 18 to 49 years of age, for whom the brand is primarily intended. In the target group of the programme, the whole-day share of viewers, from 18-49 years of age is 15.6% and prime-time share is 20% (AGB Nielsen Media Research, January 2007 - June 2007). Achievements For creating its contents in the area of home production, Kanal A has so far received 3 Viktor media awards, a prestigious award in the world of media and culture; In 2003 the Viktor for special achievements for the project Popstars (the first reality Danny’s Stars. This popular show continued on Kanal self-absorbed in just the right measure, slightly show in Slovenia), in 2006 the show E+ received a A until the December 2006 and it was the longest fluttering, independent, fast and dynamic. It disregards Viktor for best television show and in 2007, a Viktor running television show in Slovenia. its yesterday’s statements and remains absolutely for special achievements for the live transmission of Kanal A also offered laughter and an active life- sovereign. No, this is not a character flaw - this is the the World Football Championship from Germany. style in the dance show Dance Session with the spirit of our time. That is why it means so much to hostess Barbra DrnaË, Zmenkarije (Datings) with the Kanal A to be trendy, noticeable and the domain of History hosts SreËko Meh and Karin Komljanec, Komedija information and entertainment, constantly on top The brand first appeared on 16 May 1991, as the first zmešnjav (The Comedy of Errors) with Oriana Giro- of everything that is interesting and that it likes. independent television on the territory of former tto, MladoporoËenci (Newlyweds) with Sandi SalkiË, With 1. October the programme is marked by a new Yugoslavia and as the groundbreaking programme in Odklop and Adrenalina with Borut Veselko. Kanal A and first tabloid infotainment show in Slovenia - Extra media space with no political influence and quality has also educated with the quiz show Življenjska (the forerunner of Extra Magazine) with Alenka Vidic home production. As such, it was an absolute novelty priložnost (A Chance of a Lifetime) with Mito Trefalt, and Anja Tomažin. Also trendy is the weather forecast on the Slovene television market and in a few years, excellent documentaries by Borut Slokan and Tomaž Meteor with foreign hosts, speaking Slovene - Inacio, it became an important factor in Slovenia as its media Letner and movie themes by Urša Ambrož and Matej Ingrid, Larisa, Mahmud and Zhang. began to adapt to international trends. With the Recer in the show Moj film (My Film). Kanal A was With the merger, Kanal A also became a advent of SBS in 1997, Kanal A entered a phase of also the first Slovene television that offered a mor- synonym for transmissions of glamorous spectacles - rapid development of new technologies and the ning programme with »rt Kanoni in the show Dobro Oscars (March 2001) and the Slovenia Miss Universe internet and due to increased variety of the jutro (Good Morning) and it also offered children’s and Miss Universe World (May 2001) beauty programme, the number of viewers also increased. In shows KaliËopko and ZajËek DolgoušËek. contests that are still a constant of the brand. October 2000 the Kanal A signs agreement with the By joining the company PRO PLUS (23 October The evenings are also marked by numerous one- company PRO PLUS, whereby Kanal A began to 2000), the programme scheme changed considerably hour series that are all very popular; C. S. I., Helicops, operate even more successfully. - Kanal A offers its viewers a wider choice of the first Germans series in primetime, Felicity, Family The first decade was marked with excellent programs, which present a complement to the POP Law, Once And Again, Sheena, Fugitive. From the entertainment and making of famous television TV programme. Kanal A sets new rules where there world of movies, the viewers remember Kanal A by a names. Kanal A is a synonym for music shows; are none and does not fear bold moves. Kanal A is a series of new movies Columbo and film hits like Magnetoskop with the hostess Nina GajiË, Helena television programme labelled A - something special Pretty Woman, Titanic, Home Alone 2, Matilda. with Helena Blagne, Velvet Roses with Boris Kopitar and individualist. Somewhat floating above ground, With the merger, Kanal A also became a and Atlantis, which was hosted by Oriana Girotto and synonym for sports transmissions and in 2002 it Katarina »as and they were later joined by Vojko brought exclusive transmission of the World Football Kersan. Katarina »as together with Anja Tomažin also Championship from Tokio (May 2002) and from 9 hosted the Sunday show Klik! and the viewers could June 2006 to 9 July 2006 also a half (32) of all the see her in the show Club Avenue. Anja Tomažin also games of the World Football Championship in hosted the show Ob 20:00 si na Kanalu A priglejte. Germany. On 27 March 2002, it also became the The programme offered fashion tips; Nina Gazibara brand that brought to the Slovene media world the in the show Fashion Land, Janja Pušl Kljun and later project Popstars 1 and thereby successfully Deja MušiË in The Beauty of the Body and Aljoša introducing a completely new television genre, reality Rebolj in Style Challenge. Kanal A was the first in shows. Also the second version of this successful Slovene media space who introduced a fortunetelling project was later made. Under the wing of Kanal A show - since February 1992 the future was were thus born two Slovene pop groups, Bepop and unravelled by Danijel Šmid - Danny in the show Unique. The entertainment for the young is also 90 SUPERBRANDS provided with the music show Non Stop Music (March 2003) and since the end of August 2004 the new daily show E+ with the slogan “All you need for life”. Product The brand Kanal A is today recognised in public as the one that offers a widening home production in the area of news as well as entertainment programmes and a television programme with a rising share of television audience. Kanal A introduced in 2007 its first news show and on 5 February with the launching of the news show SVET (The World) it brought into the Slovene media world a completely new type of television news shows. The show is very popular among viewers, on weekdays at 6 pm it is seen on average by 25% of people watching TV at the time (Source: AGB Nielsen Media Research, September 2007). The team of creators draws on the principle successfully launched the biggest reality show of all In 2007, the brand is also more synergistically of live television and devotes special attention to the times, Big Brother and synergistically supported it on supported with the web portal of PRO PLUS, 24ur. current popular way of journalism - the so-called the webpage www.24ur.com/bigbrother. com (Internet TV, the news show SVET, poptv.si etc). citizen journalism. It gets closer to the viewer not Big Brother was on air for 84 days and even in only through the topics, but also by giving the viewer the Saturday introductory broadcast (17 March Promotion an opportunity to take an active part in a way. The 2007) it recorded an excellent start. As it went on, it Despite the severe competition on the Slovene participation of viewer is significant, which also justified all the expectations of a large number of market, the brand Kanal A is one of the most reco- testifies to the popularity of the show. Each day the viewers. In the last month (14 May-9 June, 27 shows) gnisable brands, which has throughout been actively editors receive around 100 MMS messages or videos the show was seen by the young population (aged supported by well.planned and aimed promotion, with different contents. 18-49) by an average 32% of viewers (7.2% rating), both within their own programme (on television with In the area of entertainment programme, Kanal A and by 37% (9.2% rating) of women in this group. advertisements, on the website www.24ur.com with is richer since autumn 2007 for the sixth season of The ratings only grew as the show neared the end. advertisements and banners and on the teletext with the show Pazi, kamera! (Watch out, camera!), but The Saturday grand finale was followed in the active logotypes and promotional contents) and in other with a new hostess Dijana GaliË. The brand remains target group (aged 18-49) by an average 53% of media with planned and aligned PR strategy (televisi- recognisable by the transmissions of glamorous viewers (12.2% rating) and 60% (14.8% rating) of on, print, radio, internet). The last couple of years the spectacles; Slovenia Miss Universe, World Miss women. (Source: AGB Nielsen Media Research, 14 image of Kanal A had been witty, relaxed and in Universe and the Oscars. Kanal A also offers an May 2007 -9 June 2007) Big Brother also achieved accord with the main shows and contents (E+, Extra extremely abundant and trendy foreign programme.
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