Behind the Curtain of Need Based Financial Aid Session Title

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Session Title: 3 Year In... Now What? Moderator: Corinne Logan, College Counselor, Saint Joseph's Preparatory School Presenter(s): Dan Berardi, Assistant Director, Immaculata University, Kelly McGlynn, Assistant Director, Saint Joseph's University, Maggie Holtgreive, Account Manager, Hobsons, ,

You’ve heard the phrase, “You’re either 3 years or 30 in admissions,” and you’re wondering which camp you will fall in. Or, maybe you’re quickly approaching or have passed year 3 and you’re debating leaving the field. This session highlights four “past-year-three” colleagues and how they found their niche within admissions to make it a career, not just a post-graduation job. All of us debated leaving admissions, but finding a “new job” within admissions made us stay. Find out how we did it, why we stayed, and get some tips on how you can do the same.

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,Community Based Organizations,

Session Title: Behind the Curtain of Need Based Financial Aid Moderator: Greg Edleman, Associate Director of Admission, Carnegie Mellon University Presenter(s): Meg Ryan, Senior Assistant Director of Admission, Carnegie Mellon University, Robert Tallerico; Director of Enrollment and Financial Aid, Penn State Fayete, Marty Elkins. Director of College Guidance, Shady Side Academy, Susan Tree, Director of College Guidance, Westtown School,

Not all financial need is the same. Why are financial aid packages so varied when the same application forms are used by the majority of schools? What does it mean when a school uses 'preferential packaging'? Do schools view competing offers from other institutions? If so - how are they used? What does it mean to be 'need blind'? How are merit awards used to close the gap in unmet financial need? This session will take the audience behind the curtain and learn the ways in which colleges use financial, admission, and demographic data in generating need-based financial aid packages that best serves the students' needs - as well as the institutions. Hear from aid/admission representatives talk about their school's strategies and also from secondary college counselors as they provide a road map for navigating the seemingly subjective world of need-based aid.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Middle Management,Community Based Organizations,

Session Title: Bridging the Gap from Admissions to Freshman Year Completion Moderator: Jonathan Squire, Associate Director, Cedar Crest College Presenter(s): Mary Alice Ozechoski Vice President of Student Affairs & Traditional Enrollment, Jonathan Squire, Associate Director, Cedar Crest College, , ,

This session will outline and provide a model for colleges and universities to be more strategic in moving a student from applicant to matriculated student. We will discuss how one college has shared Admissions information to help inform the work of Student Affairs by partnering with Student Affairs colleagues throughout the Admissions Cycle and into the first weeks of classes. This model enhances relationships with Admissions and Student Affairs and can help retain students.

Audience: Deans and Directors, College Admissions Counselors, Middle Management, Session Title: Excelling at Excel Moderator: Justin Ledesma, Senior Assistant Director, Villanova University Presenter(s): Justin Ledesma, Senior Assistant Director, Villanova University, , , ,

Experts say that learning to use keystrokes, function keys and shortcuts can save you two seconds a minute. That may not seem like a lot, but let's see how this adds up throughout a work year. By not taking advantage of these features in Excel, we lose 16 minutes a day or eight days a year.

No matter what role you play in the college admission process, this session will help you get some of that time back. We will overview commonly used function keys, keystrokes, formulas and other Excel tips. Please bring a laptop with MS Excel 2007 or 2010 to this session so you can participate in the exercises.

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations,

Session Title: From the Director's Chair: What I Learned in my First Year Moderator: Scott Myers, Director of Admissions, Susquehanna University Presenter(s): Geoff Broome, Director of Admissions, Albright College, Cornell Lesane, Dean of Admissions, Allegheny College

Are you at a crossroad in your career and considering becoming a director of admission or director of college counseling? Have you just been promoted to director and are unsure of where to begin? A panel of first- time directors will share valuable lessons they learned as they navigated the challenges in their first year on the job.

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: Programming and Partnerships to Bridge the Achievement Gap for Underserved Students Moderator: Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools Presenter(s): Marie Nocella, Assistant Director of Admission and Multicultural Coordinator, Siena College, Andre Richburg, Dean of Enrollment Management and College Relations, Atlantic Cape Community College, Darryl Jones, Senior Associate Director of Admission, Gettysburg College, Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools,

Many different programs with the same objective of bridging the achievement gap serve our students in various ways. Issues, curricula, opportunities and challenges will be discussed across the high school, ACAC affiliate, community college and four year college levels, along with ways to duplicate programs at your own institution. Come and join in the exchange of ideas and networking to help serve our students better.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations,

Session Title: Selfies, SnapChat, So What?: The 2015 Social Admissions Report Moderator: Gil Rogers, Director of Marketing, Chegg Presenter(s): Gil Rogers, Director of Marketing, Chegg, Kendall Robertson, Director, Uversity, , ,

Millenials and the iGeneration were born when Google began and in grade school when Facebook took off. Their natural instinct is to gravitate online to find the information they are looking for, using social media and digital services for everything from consumer electronics to their college decision … all on devices that can fit in their pocket.

In its fourth installment, the report has been refreshed to include how students prefer to utilize mobile devices to connect with schools and perspectives on today’s digital services and popular social networks and how students utilize them at each phase of their college search.

Audience: Deans and Directors, College Admissions Counselors,

Session Title: The Counselor and the Healer: Update on Admissions to Health Care Programs Moderator: Jayson Hodge, Senior Admissions Officer Presenter(s): Jayson Hodge, Senior Admissions Officer, Niki Kelley-Turner, , ,

According to the Bureau of Labor Statistics, “The health care and social assistance sector is projected to grow at an annual rate of 2.6%, adding 5 million jobs between 2012 and 2022. This accounts for nearly one- third of the total projected increase in jobs.” Come hear about the latest in admissions trends in Pharmacy, Nursing, Allied Health and Biosciences, and help prepare your students for personally rewarding career in the health care.

Audience: Secondary School Counselors,

Session Title: Transfer 101: What every High School Counselor needs to know about the college transfer process Moderator: Catherine Oberholtzer, Senior Assistant Director of Transfer Admissions, West Chester University Presenter(s): Catherine Oberholtzer, Senior Assistant Director of Transfer Admissions, West Chester University, Debora Bergen, Assistant Director, Advising and Transfer Services, Bucks County Community College,

This session will explain college transfer procedures from both a two-year and four-year perspective. We will focus on the High School Counselor role, as many students are starting at local community colleges first and need to understand the transfer process in order to be better prepared. By attending this session, you will learn how to identify ways to assist these students and to ease this transition for everyone involved.

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: “Trans”cending Bias in the College Admissions Process: Considerations for LGBTQI students and allies Moderator: Mandy Carl, School Counselor, Harriton High School Presenter(s): Elizabeth Guzzo, Assistant Director of Admissions & Assistant Director of Diversity Recruitment, Lehigh University, Luis Almonte, Lehigh University, Kimberly Contegiacomo, School Counselor, Harriton High School, Adriana Rivera, Aspira Inc. of PA,

In this presentation, attendees will learn about how the college application process and college experience is unique for our LGBTQI students and allies. We will provide resources such as finding a good-fit school, name and gender identification requirements in the application process, campus life, and initiatives in place to help counsel LGBTQ students. In addition, Admissions Counselors will learn how to implement gender-inclusive and LGBTQ friendly housing for overnight visitation programs, using a model implemented at Lehigh University for prospective trans*, transgender, and gender non-conforming students. All attendees will learn the value of gender-inclusive housing for LGBTQ students and how to advocate for it during the college recruitment and retention process.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Middle Management,Community Based Organizations,

Session Title: Application Creep Moderator: Tom Colt, Associate Director of College Counseling, Shady Side Academy Presenter(s): Tom Colt, Associate Director of College Counseling, Shady Side Academy, Lauren Wallace, Senior Assistant Director of Domestic Freshman Recruitment, University of Pittsburgh, Dan Evans, Director of College Counseling, William Penn Charter School, Chuck Bachman, Senior Associate Director of Admissions, Lafayette College,

We will examine how the increasing number of applications filed by students and received by many colleges- particularly selective private colleges and flagship state universities- is impacting the admissions landscape today. You will hear from college admissions officers from a larger public university and a private liberal arts college, along with two counselors from the high school side. We will address how the increased number of applications is affecting selectivity, deadlines, early application plans, the search/application process for students and families, etc.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors,

Session Title: Counseling, Readiness, Recruitment: What You Need to Know About the Redesigned PSAT/NMSQT and how it relates to the SAT Moderator: Kevin Corr, Educational Manager, The College Board Presenter(s): Kevin Corr, Educational Manager, The College Board, Stephen Zori, Senior Director, K-12 Services, The College Board, Wendy Beckemeyer, VP for Enrollment Management, Robert Morris University, TBD - K12 School Counselor,

The redesigned PSAT/NMSQT®, launching this October, will be focused on the few things that evidence shows matter most for success in college. Come hear how this valuable tool is changing and what these changes mean for your institution. From preparing for and administering the assessment, to how the redesign will impact Search orders, this session will provide valuable information to get you ready for the fall. Attendees will also have an opportunity to hear from peers and discuss best practices for getting the most out of the redesigned assessment.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations,

Session Title: Event Planning--Do's, Don't, Tips, & Stories Moderator: Corinne Logan, College Counselor, Saint Joseph's Preparatory School Presenter(s): Lauren Lang, Associate Director, West Chester University, David Antoniewicz, Assistant Director, Widener University, Sarah Lasoff, Associate Director, Cabrini College, ,

As seasoned event planners, we have encountered every crisis, every day-of catastrophe, and every type of difficult campus colleague. We hope this session will shed some light on our combined 36 years of event- planning experience and give some tips on how to run successful, yielding, cost effective campus events—no matter their size or focus. These quick tips will be short, sweet, easy to remember, and useful to you, as the event coordinator, and to your office as a whole.

Audience: Deans and Directors, College Admissions Counselors, Middle Management,

Session Title: Implementing, Executing and Marketing Test-Optional in Undergraduate Admissions Moderator: Dr. Niki Mendrinos, Senior Associate Director for Undergrad Admissions, Temple University Presenter(s): Dr. Niki Mendrinos, Senior Associate Director for Undergrad Admissions, Temple University, Jabaree Dunham-Carson, Admissions Counselor, Temple University, Shannon Zottola- Executive Director of Admissions- Cabrini College, Mary Wilkes Smith- Associate Director of Admissions- Gettysburg College, Maureen Mathis, Assistant Provost, St. Joesph's University

Over 850 colleges and universities in the country have moved test-optional, with more and more institutions jumping on that bandwagon. Join this session to hear from three very different institutions on how test-optional admissions has been implemented in their schools. Topics of discussion will include administrative decisions to move test-optional based on recent research and best practices for marketing and educating prospective students about the process.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Based Organizations, Session Title: Innovative Strategies for Recruiting Right-Fit Students Moderator: Marc Harding, Chief Enrollment Officer, University of Pittsburgh Presenter(s): Marc Harding, Chief Enrollment Officer, University of Pittsburgh, Kara Maccabe, Strategic Leader, Royall & Company,

Join us to discover innovative recruitment strategies that identify right-fit students, cultivate their interest in your institution and motivate them to apply. We’ll reveal how to stay connected with students wherever they are, and we’ll share research findings about the influential role of parents – and how to make them advocates for your institution.

Audience: Deans and Directors, College Admissions Counselors,

Session Title: Legislative Updates and Advocacy Training Moderator: Rachel Dingman, Assistant Director of Admissions, Allegheny College Presenter(s): Rachel Dingman, Assistant Director of Admissions, Allegheny College, Christina Wood Sr. Student Services Coordinator, Temple University Harrisburg, Sarah Friedman, Public Policy Coordinator, National Association for College Admission Counseling, ,

For the first part of the session, you will get an update from NACAC on the key issues surrounding higher education in Pennsylvania and at the federal level. Hear about education budget challenges, opportunities, and changes that will have an impact on the work you do. The second part of the session will be interactive advocacy training. This will be your opportunity to learn from the experts--you will gain skills to communicate the stories of your students, the challenges you face every day in our work, and effective ways to connect with your representatives. The members of GRC will help facilitate the continuation of conversations from our time on the hill, conversations about educational changes in school districts, and discussion on current legislation.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations,

Session Title: Understanding Today's Chinese Students Moderator: Lauren Panetti, Senior Assistant Director of Admission, University of Pittsburgh Presenter(s): Xiaoqiao Zhang, Assistant Director of Admission, Wilkes University, , , ,

Chinese students represent the largest population of international students studying in the U.S. and have some of their own unique needs. This session will go over basic information you need to know about working with high school Chinese students during the college application and admissions process. A brief introduction on pronouncing Chinese students names and greetings will be covered in the session.

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,

Session Title: Choreographing an Integrated Marketing and Recruitment Moderator: Michael May, Director of Undergraduate Admissions, Slippery Rock University Presenter(s): Kayla Hersperger, Online Design and Communications Specialist, Slippery Rock University, Amanda Yale, Associate Provost for Enrollment Servicest, Slippery Rock University, Sarah Larva, Senior Associate Director of Admissions, East Stroudsburg University, ,

Learn how one institution integrated traditional and contemporary marketing and recruitment practices. Through social media, Slippery Rock University (SRU) seizes the opportunity to show (rather than tell) why SRU should be students’ first choice. Instagram opens a window through which prospects are privy to a unique view of campus. Twitter creates a two-way communication channel between prospects and the university. Though a strong social media presence is paramount to any university’s recruitment strategy, traditional marketing initiatives should not be slighted as a consequence. Enrollment professionals must integrate print collateral and personalized outreach with digital media in order to implement a comprehensive marketing and recruitment strategy. This presentation outlines an integrated approach that showcases SRU as an academically reputable institution that offers elite programs in a variety of majors.

Audience: Deans and Directors, College Admissions Counselors, Middle Management,

Session Title: College Access Outreach: How Your Institution Can Provide College Access To Students Across PA Moderator: Beth Davis, Assistant Director of Admission, Temple University Presenter(s): Kathryn Bethea, Chair, College Success 101 Pittsburgh, Brenna Mateljan, Senior Admissions Counselor, Cedar Crest College, David Stewart, Associate Director of Admissions, Elizabethtown College, Michael Phillips, Director of Pittsburgh Recruitment Center, Penn State, Cornell LeSane, Dean of Admissions, Allegheny College, Jamika Williams, Admissions Counselor, Penn State

The session will be an overview of statewide initiatives to create college access for urban public and charter school students. The session will culminate in a discussion of college access outreach, such as the College Success 101 summit and the Meet the MAC tour. We will detail the challenges and benefits of the programs in order to have dialogue about what college access outreach in Pennsylvania looks like and how it works.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Middle Management,Community Based Organizations,

Session Title: IB 101 –International Baccalaureate for Admissions Counselors Moderator: Marie Vivas, University Relations Manager, International Baccalaureate Presenter(s): Greg Edleman, Associate Director of Admission, Carnegie Mellon University, Suzi Nam, Director of College Guidance, The George School, Marie Vivas, University Relations Manager, International Baccalaureate, ,

In May 2014, over 80000 students in the US and Canada took IB Exams. In North America over 200 schools apply yearly to offer IB Programs. What is the IB? How are the courses evaluated and assessed? Diploma vs. Courses? HL vs. SL? Does the IB prepare students for college? Audience: Deans and Directors, College Admissions Counselors, Community Colleges,Community Based Session Title: I'm paying off my school loans...HELP! Moderator: Kim McCurdy, Higher Education Access Partner, PHEAA Presenter(s): Kim McCurdy, Higher Education Access Partner, PHEAA, Marian Hargrave, Higher Education Access Partner, PHEAA, , ,

This session will review student loan repayment plans and options. Whether you're a brand-new graduate or have been working for a while, if you have loans, you'll want to make sure you have this information. We will discuss resources and websites and try to answer all of those questions you're afraid to ask!

Audience: College Admissions Counselors, Secondary School Counselors,

Session Title: Investing Wisely in Counselor Programs: Message Sent, Message Received? Moderator: Chris Boehm, Director of College Counseling, Archmere Academy Presenter(s): Josh Ditsky, Director of College Counseling, Berks Catholic, Brittany Joyce, Consultant, Render, Becky Bowlby, College Access Counselor, Lower Merion and Harriton High Schools, ,

Counselor tours, fly-ins, day visits, small high school groups, lunches, breakfasts, special program invitations, speaking engagements, email newsletters; the list of methods used by colleges to communicate to guidance and college counselors is daunting. Is this money well spent? What messages are being received? What content do counselors desire and feel is useful? Are colleges getting value for their investment? Should a counselor be receiving the same message, tour, and visit experience as a prospective family? This roundtable discussion session with representatives from the college and secondary side will provide opinions and ideas from both sides of the desk to improve counselor programs for everyone. And we will address the pivotal question, “Can you start a club on your campus?”

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Middle Management,

Session Title: Let's Talk About Naviance Moderator: Pam Hermann, School Counselor, Hatboro-Horsham High School Presenter(s): Pam Hermann, School Counselor, Hatboro-Horsham High School, Pat Tamborello, College Counselor, Plymouth Whitemarsh High School, , ,

Naviance users always have questions! Bring yours with you as we take a look at this important tool in the college process. College colleagues are welcome to join us to see what Naviance looks like from the high school side, as well as, the vantage point of the students.

Audience: Secondary School Counselors

Session Title: Rural Students and the College Application Process Moderator: Justin Mohney, Senior Assistant Director of Admission, Carnegie Mellon University Presenter(s): Justin Mohney, Senior Assistant Director of Admission, Carnegie Mellon University, Greyson Norcross/College Advisor/Pennsylvania College Advising Corps, , ,

In our profession we oftentimes see research and articles on different populations of students ranging from underrepresented ethnic minority students to urban students to student-athletes. As a population, rural students have had less visibility in research and articles than some of their peers. This session will provide both an overview of the available literature and research on students attending rural high schools as well as thoughts from a practitioner in the field. Who are rural students and how do they differ from their peers? What influences their decisions to apply to specific colleges? How do they choose an institution to attend?

Audience: College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: What Shape is Your Funnel? Moderator: Mark Cunningham, SVP, Enrollment Marketing, Carnegie Communications Presenter(s): Mark Cunningham, SVP, Enrollment Marketing, Carnegie Communications, George Cicci, Director of Integrated Marketing, Michelle O'Donnell, Associate Director of Admissions, Mount St. Mary's University, ,

The enrollment funnel has changed. X no longer leads to Y, which no longer leads to Z when it comes to inquiries, applications, accepts, and deposits. Through behavioral shifts, competitive factors, technical developments, financial reasons, and more - prospects today are acting more as “secret shoppers” and entering (and exiting!) the funnel at unpredictable stages and through a variety of channels. What are you doing to make a difference at each stage? In this session, you’ll hear from both Mount St. Mary’s University and Waynesburg University as we share ideas, strategies, and take-away actions you can apply throughout the entire enrollment process to identify prospects earlier, improve conversion rates, and drive enrollment.”

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: Admissions in 2015: The Skills You Need to Succeed Moderator: Sarah Parrott, Ph.D., Executive Vice President, Whiteboard Higher Education Presenter(s): Sarah Parrott, Ph.D., Executive Vice President, Whiteboard Higher Education, Michael White, Coordinator, Enrollment Services Applications & Technology, Slippery Rock University, , ,

The skills needed to be successful in college admissions and move up in your career have changed considerably over the past decade. What used to be primarily a "people" position now demands expertise with data identification, analysis, and interpretation. This session will highlight the reasons the profession has changed over the past 25 years and describe the skills that are now required for admission professionals to be strategic, successful, and valuable contributors to their organization.

Audience: Deans and Directors, College Admissions Counselors, Community Colleges,Middle Management,

Session Title: Behind the Camouflage: An In-Depth Look at the Military Option Moderator: Debbie Little, Coordinator for Academic Resources & Transfer Student Services, Penn State World Campus Presenter(s): Siobhan Cusumano, First Lieutenant, VFMC & College Admissions Counselor, Valley Forge Military College, Megan Foster, Admissions Counselor, Penn State World Campus, John Mills, Coordinator for Military Academic Advising, Penn State World Campus,

Military options offer great rewards for students academically, personally, and professionally. Today’s students can serve their country while pursuing a college education that offers a wide variety of program options, financial support and the flexibility of in-residence and online learning. Military-friendly colleges and universities provide critical resources to support student success and a smooth transition toward achieving academic goals. Learn more about these options with our panel of experts.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations,

Session Title: Celebrating Our Diverse Faith Traditions Moderator: Mary Smith, Associate Director of Admissions, Gettysburg College Presenter(s): Rachel Dingman, Assistant Director of Admissions and Hillel Director, Allegheny College, TBD - person with in depth knowledge of Islam, TBD, ,

In our high schools, our universities, and our communities, we are meeting with students and families from diverse faith backgrounds. They celebrate Yom Kippur and Christmas and Ashura and many other important high holy days. We respect these differences, but at the same time, most of us are not familiar with what all of it means. What are the important dates and why are they significant? How do we best support our students from all different faith backgrounds without alienating others? Join us for an educational session with several experts on various faith’s traditions and important calendar days. We will discuss ways to create a welcoming space for everyone and better appreciate our prospective students, current students, and their families – and their diverse faith backgrounds.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations, Session Title: Everything you wanted to know about the SPGP but were afraid to ask Moderator: Timothy Gallen, Director of College Counseling, Solebury School Presenter(s): Misty Whelan, Guidance Department Chairperson, Conestoga High School, Michael May, Director of Admissions, Slippery Rock University, Ed Wright, Director of Admissions, Widener University, ,

Post-secondary admissions is guided and governed by an ethical code, the Statement of Principles of Good Practice (SPGP). In this session, we will provide a nuts and bolts overview of mandatory and best practices that are laid out in this document, as well as the rights and responsibilities of students in the college application process

Audience: Secondary School Counselors,

Session Title: Increasing Yield and Saving Time by Effectively Reaching Gen Z Moderator: Juan Jaysingh – CEO, ZeeMee Presenter(s): Adam Metcalf – CPO, ZeeMee, Keating Sherry - Director of Outreach, ZeeMee, , ,

Come check out how colleges across the country are using a new, innovative technology in their admissions process and outreach efforts. ZeeMee’s platform simultaneously brings student applications to life, while benefiting colleges by increasing the yield and quality of their applicant pools and saving time spent per applicant. This is an engaging, fun presentation that gets you inside the mind of Gen Z, enabling you to come away with a better perspective on emerging trends within this demographic and how best you can reach them in your marketing, outreach and admissions process.

Audience: Deans and Directors, College Admissions Counselors, Middle Management,

Session Title: Positioned for Success: How to Develop a Dynamic Brand You Can Live Up To Moderator: Beatrice Szalas, Vice President, TWG Plus Presenter(s): Adam Castro, Vice President of Enrollment, Bloomfield College, , , ,

Using Bloomfield College as an example, we plan to explore: What it means to develop a brand for a college or university, How to engage key constituents throughout your brand development process, The role of research in developing and testing your brand position, How to bring your brand to life throughout the development of a creative campaign, How to launch your brand from the inside out, and How to extend your brand promise to every touch point for maximum impact.

Audience: Deans and Directors, College Admissions Counselors, Community Colleges,Middle Management,

Session Title: Takin' it to the Streets: A Community Outreach Initiative Moderator: Elizabeth Stager, Admissions Recruiter, Harrisburg Area Community College Presenter(s): Natalie Toma, Admissions Recruiter, Harrisburg Area Community College, Rebecca Bowman, Senior Director of Admissions, Central Penn College, , ,

Harrisburg Area Community College and Central Penn College team up to discuss how to turn your campus into an integral part your community. HACC’s recent initiative-Takin’ it to the Streets- is raising awareness of the campus to local residents. Central Penn College also works closely within their community to support local programs and initiatives. Using this approach, recruitment becomes everyone’s job. With enrollment issues across PA increasing, the ultimate goal is to engage members of the community, reinforce your brand message and show your school’s commitment at their college. Don’t just go for the inquiry request cards but get involved in your community as a whole!

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Community Based Organizations,

Session Title: Things I Wish I Knew...Before I Switched Sides of the Desk Moderator: Jillian Nataupsky, Associate Director of College Counseling, Mercersburg Academy; Catherine Souza, Associate Director of College Counseling, Archmere Academy Presenter(s): Molly Dever, Senior Assistant Director of Admission, Emmanuel College, J.T. Duck, Director of Admissions, Swarthmore College, Kailin Burns, Senior Assistant Director of Admissions, Bryant University, ,

In order to better help Admissions Counselors make informed decisions about the opportunity to switch sides of the desk, this session is designed to tell you the big and little things that will be different on the high school side. We will focus on how to switch sides (shadowing, interviewing, etc), the daily life of a Secondary School Counselor, the actual process of getting started in a high school setting and the professional opportunities once you switch sides. By having a panel that has had varied experiences with switching sides of the desk, attendees will be presented with different perspectives. This is designed to be a balance of story sharing along with a robust question and answer segment.

Audience: College Admissions Counselors, Secondary School Counselors,

Session Title: Winning at the HS Visit: Tips and Advice on What Really Works Moderator: Loren Morgan, Director of College Counseling, Central Catholic High School Presenter(s): Chris LaTempa, Salesianum High School, Kathleen Voss, Georgia Institute of Technology, Taylor Miller, Albright College, ,

You’ve been there: after you give your usual presentation during yet another high school visit, you walk out wondering, “Did the students enjoy that? And what did the counselor think?” We’re here to help! This session will feature secondary school counselors who want to share the “do’s and don’ts” that they’ve seen through the cycle of admission visits, as well as suggestions for different ways to connect and engage with both students and counselors. Admission professionals will also share thoughts on how they approach the high school visit and how they work to stay fresh and be both informative and interactive.

Audience: Deans and Directors, College Admissions Counselors,

Session Title: “Having It All” in the modern era – What it looks like to manage a career in admissions, financial aid and college counseling while raising a family Moderator: Lauren Lieberman, Director of College Counseling, The Ellis School Presenter(s): Julie Hertz, Shady Side Academy, Greg Edleman, Carnegie Mellon University, Leigh Edleman, Carnegie Mellon University, Wendy Beckemeyer, Robert Morris University,

This session will bring together professionals in various roles to talk about the transitions into parenthood and the road ahead for parents in our profession. Specifically, the panel will address the following topics: travel schedules, evening programs, maternity leave, childcare, recommendation letter writing, file reading, taking on leadership roles, and the continuous desire to have a semblance of balance between work, family, and a life of one’s own. We will discuss the common perception that being on the high school side is more “family friendly” and will discuss these issues not just from the perspective of mothers, but as parents as a whole. We will share tips and strategies based on personal experience and work with the audience to generate more “best practices.” Whether you have a family or are still a few years away, the discussion is sure to address thought-provoking issues for men and women alike.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: Engaging Alumni Volunteers in Admissions Recruitment Efforts Moderator: Rachel Gionta, Associate Director for Alumni Recruitment, Temple University Presenter(s): Rachel Gionta, Associate Director for Alumni Recruitment, Temple University, Bryn Campbell, Associate Director of Admissions, Saint Joseph's University, J. Scott Myers, Director of Admissions, Susquehanna University,

This session is designed to engage participants in discussion of how to best utilize alumni volunteers into their recruitment plans. We will showcase 3 institutions and how they specifically utilize their alumni volunteers in their recruitment efforts, both locally and nationally. Discussion will include best practices in recruiting, training, and retaining volunteers; ideas on how to keep volunteers motivated and engaged with the institution; budget plans and cost-savings strategies; and benefits for other institution departments including Alumni Relations, Advancement, Athletics, etc.

Audience: Deans and Directors, College Admissions Counselors, Middle Management,

Session Title: Forget Millennials. Are you ready for the next youth generation? Moderator: Penelope Sawyer, Sales Executive, TargetX Presenter(s): Brion J. Morro, Regional Admissions Manager, Widener University, Ellen O'Neill Deitrich - Associate Director of College Counseling and 12th Grade Dean, Justin Ledesma - Senior Assistant Director of Admissions, Villanova University, ,

Millennials and their parents changed everything in higher education, and now that you think you finally "get it”, a new generation is entering high school and will change everything all over again. Come learn about this next generation of students and what this means for the future of higher education. Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,

Session Title: Multiple Choices: Helping the Class of 2017 Navigate Through The Redesigned SAT, the Updated ACT, and the Current SAT Moderator: Sam Pritchard, Mid-Atlantic Regional Director, Kaplan Test Prep Presenter(s): Paul Simpson, Director of School Counseling and College Counselor, Malvern Preparatory School, Tim Gallen, Director of College Counseling,Solebury School,

For the class of 2017, upcoming changes to the SAT and the ACT mean added complexity during an already stressful period of admissions tests. This session will equip counselors to advise their students how to navigate through the Redesigned SAT, current SAT, and updated ACT.

Audience: Secondary School Counselors, Community Based Organizations,

Session Title: Ready or Not, Here They Come Moderator: Lloyd Paradiso, President, The Admissions Authority Presenter(s): Lloyd Paradiso, President, The Admissions Authority, Mark Sklarow; Executive Director, Independent Educational Consultants Association (or someone from the office), Grant Calder; Co-Director of College Counseling, Friends’ Central School, An admission officer TBD,

The college admission process is becoming increasingly more complicated for students and parents resulting in more and more families seeking outside help in navigating this territory. In many cases, this results in their hiring independent educational consultants. These people have been around for over twenty-five years yet never as prominently as now. In some professional associations, their numbers have easily doubled or tripled in the last several years with no signs of diminishing. What does the future hold for the field of independent counseling? How will offices of admission react to this phenomenon; how will in-school counselors respond? Is the counseling model as we know it a thing of the past? Come hear the latest from those in the know.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Based Organizations,

Session Title: The State of NACAC and the Profession Moderator: Ian Harkness, Associate Director of Admission, Gettysburg College Presenter(s): Ian Harkness, Associate Director of Admission, Gettysburg College, Marie Bigham, Director of College Counseling, Greenhill School, TX, , ,

Join NACAC Board Director Marie Bigham and PACAC President Ian Harkness for an open forum to discuss current issues and challenges facing our profession. Get an update on NACAC's Strategic Initiatives and bring your own thoughts, insights, joys, and concerns about "hot topics" affecting all of us, our profession, and the students we serve.

Audience: Deans and Directors, College Admissions Counselors, Secondary School Counselors, Community Colleges,Middle Management,Community Based Organizations, Session Title: Why the Smartest Prospects Know Nothing About Your Institution Moderator: Matthew Swab, Strategy Consultant, Mind Over Media Presenter(s): Cecil Foster, President/CEO, Mind Over Media, , , ,

This session is designed to help you reach your institution's most elusive prospects: stealth prospect/applicants . Mind Over Media has collected extensive research data on these savvy students who ignore the search information that institutions send to them, preferring to research colleges and universities on their own. We'll discuss emerging technology that can help you identify these hidden applicants, along with strategies on how to place information where they're most likely to find it, while crafting communications that grab their attention and get them to take action. You'll leave the session with tools and ideas for engaging a new crop of best-fit students.

Audience: Deans and Directors, College Admissions Counselors,

Session Title: Why the Smartest Prospects Know Nothing About Your Institution Moderator: Matthew Swab, Strategy Consultant, Mind Over Media Presenter(s): Cecil Foster, President/CEO, Mind Over Media, , , ,

Audience: Deans and Directors, College Admissions Counselors,

Session Title: Innovative Strategies for Recruiting Right-Fit Students Moderator: Marc Harding, Chief Enrollment Officer, University of Pittsburgh Presenter(s): Marc Harding, Chief Enrollment Officer, University of Pittsburgh, Kara Maccabe, Strategic Leader, Royall & Company

Audience: Deans and Directors, College Admissions Counselors,