UFC 236 Marketing Cheat Sheet HASHTAGS FACEBOOK TWITTER YOUTUBE #UFC236 UFC @UFC UFC Max “Blessed” Holloway @BlessedMMA Dustin Poirier @DustinPoirier Kelvin Gastelum @KelvinGastelum Israel Adesanya @stylebender 3 WEEKS OUT JHP Tip: Inform your staff about UFC 236. Make sure they know you will be hosting a watch party on April 13. Focus: UFC 236 email campaigns. Use the image and subject lines below. UFC returns to Atlanta for UFC 236 and brings with it two pivotal title fights! Max Holloway returns at UFC 236 in attempts of holding two UFC belts simultaneously! 2 WEEKS OUT JHP Tip: Download images from the Style Guide and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a UFC 236 event on Facebook. Invite your followers. Inform your staff and encourage them to invite their Facebook friends. Post any food or drink specials you’ll have during the event. Promote giveaways. 10 DAYS OUT JHP Tip: Make sure you’ve paid for UFC 236. Once paid, your business will show up on the JHP & UFC bar finders. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. Two pivotal events all in one Two pivotal events all in one Two pivotal events all in one night! You won’t want to miss night! You won’t want to miss night! You won’t want to miss #UFC236 on April 13. Call us for #UFC236 on April 13. Call us for #UFC236 on April 13. Call us for more info! more info! more info! 7 DAYS OUT JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET! Focus: Twitter. Use the post below. Join our #UFC236 watch party on Saturday, April 13. @BlessedMMA looks to join Conor McGregor, Daniel Cormier & Amanda Nunes as the fourth athlete to hold two UFC belts at the same time. Watch party starts at 8 p.m. ET! 6 DAYS OUT JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. Max “Blessed” Holloway and @BlessedMMA and Less than one week to go until Dustin Poirier first met in @DustinPoirier first met in our #UFC236 watch party! 2012. But at #UFC236, Hol- 2012. But at #UFC236, Hol- Don’t forget that we will be loway looks be only the sec- loway looks be only the sec- having food & drink specials ond man to defeat Poirier in ond man to defeat Poirier in the last four years. the last four years. all night! 5 DAYS OUT JHP Tip: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on This Saturday, April 13, we The pay-per-view begins at 10 Saturday night. #UFC236 starts will be showing #UFC236 . The p.m. ET Saturday night! We at 10 p.m. ET! PPV starts at 10 p.m. ET. will have food & drink specials Come join us! early! We are looking forward to another great night with our favorite fans. 4 DAYS OUT JHP Tip: Remind your customers that you will be hosting a UFC 236 watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. Email Taglines: Reigning featherweight champ Max Holloway moves up in weight for the first time to avenge the first loss of his professional career against Dustin Poirier. Six years to the day that he became The Ultimate Fighter middleweight champion, Kelvin Gastelum will compete for the first UFC title of his career against Israel Adesanya. ICYMI: Featherweight champ ICYMI: Featherweight champ Max “Blessed” Holloway returns @BlessedMMA returns to the to the Octagon. This time, with Octagon. This time, with his eye on the lightweight belt. his eye on the lightweight belt. 3 DAYS OUT JHP Tip: With three days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. #UFC236 brings fans a mix of UFC greats and #UFC236 brings fans a mix of UFC greats and up-and-comers with two championships. up-and-comers with two championships. Our watch party will be the place to be. It all Our watch party will be the place to be. It all goes down on Saturday, April 13 at 10 p.m. goes down on Saturday, April 13 at 10 p.m. ET. ET. 2 DAYS OUT JHP Tip: With two days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter, Instagram. Use the image and posts below. There are only 2 days left until There are only 2 days left until There are only 2 days left until Max “Blessed” Holloway @BlessedMMA and @Dustin- Holloway and Poirier meet in and Dustin Poirier meet in the Poirier meet in the Octagon the Octagon for the lightweight Octagon for the lightweight for the lightweight champion- championship at #UFC236! championship! Where will you ship! Where will you be be watching? watching? 1 DAY OUT JHP Tip: With one days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter. Use the posts below. Tomorrow night we are hosting a huge Tomorrow night we are hosting a huge watch party for #UFC236 fans. Don’t miss watch party for #UFC236 fans. Don’t miss out! Join us at 10 p.m. ET to start the night out! Join us at 9 p.m. ET to start the night off off for the pay-per-view! for the pay-per-view! MORNING OF JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook, Twitter. Use the posts below. It’s #UFC236 fight morning! It’s #UFC236 fight morning! #UFC236 is tonight! We can’t Don’t forget to join us tonight Don’t forget to join us tonight wait to see all of our favorite at 10 p.m. ET for a fun-filled at 10 p.m. ET for a fun-filled fans in the house! Call us di- night of fights! night of fights! rectly if you have any ques- tions about the watch party. XXX-XXX-XXXX AFTERNOON OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. #UFC236 PPV starts at 10 p.m. ET, but start #UFC236 PPV starts at 10 p.m. ET, but start your night off early with us. Come in & find a your night off early with us. Come in & find a spot before crowd begins to form! spot before crowd begins to form! EVENING OF JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook, Twitter. Use the posts below. Our watch party is starting with the under- Our watch party is starting with the under- card fights for #UFC236. Get here before 10 card fights for #UFC236. Get here before 10 p.m. ET! p.m. ET! * Use your Snapchat and Instagram stories to show UFC fans following you that your bar is packed on fight night by scanning the crowd. POST EVENT JHP Tip: Start prepping for your next event. Focus: Facebook, Twitter, Instagram. Use your photos from UFC 236 and use #JHPUFC. #JHPUFC #UFC236 was a great #JHPUFC #UFC236 was a great #JHPUFC #UFC236 was a great success! We are already look- success! We are already look- success! We are already look- ing forward to the next PPV! ing forward to the next PPV! ing forward to the next PPV! *Use your bar photo here* *Use your bar photo here* *Use your bar photo here* QUESTIONS? Email: [email protected] Call: 1-800-557-4263 .