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UFC 260 Marketing Cheat Sheet

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UFC 260 Marketing Cheat Sheet UFC 260 Marketing Cheat Sheet Quick Links Hashtags UFC ufc @ufc #UFC260 Stipe Miocic stipemiocic @stipemiocic Francis N’Gannou francisngannou @francis_ngannou Alexander “The Great” Volkanovski alexvolkanovski @alexvolkanovski Brian Ortega briantcity @BrianTcity 3 Weeks Out JHP Insider: Inform your staff about UFC 260. Make sure they know you will be hosting a watch party on March 27. Focus: UFC 260 email campaigns. Use the image and subject lines below. • The biggest, baddest rematch of two heavyweight greats is coming for UFC 260! • Two championship fights are set to take over the Octagon on Saturday, March 27! 2 Weeks Out JHP Insider: Download images from the Marketing Hub and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a UFC 260 event on Facebook. Invite your followers. • Inform your staff and encourage them to invite their Facebook friends. • Post any food or drink specials you’ll have during the event. • Promote giveaways Questions? Email [email protected]. 10 Days Out JHP Insider: Make sure you’ve paid for UFC 260. Once paid, your business will show up on the JHP & UFC bar finders. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. #UFC260 promises to shake the #UFC260 promises to shake the #UFC260 promises to shake the Octagon on March 27 as UFC’s Octagon on March 27 as ufc’s Octagon on March 27 as @ufc’s premier big men, Stipe Miocic & premier big men, stipemiocic & premier big men, @stipemiocic & Francis N’Gannou, meet for the francisngannou, meet for the second @francis_ngannou, meet for the second time. You won’t want to miss time. You won’t want to miss this second time. You won’t want to miss this event. Call us for more info! event. Call us for more info! this event. Call us for more info! 7 Days Out JHP Insider: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET! Focus: Facebook, Instagram and Twitter. Use the post below. Widely considered to be the Widely considered to be the Widely considered to be the greatest heavyweight in UFC greatest heavyweight in ufc history, greatest heavyweight in @ufc history, Stipe Miocic first defeated stipemiocic first defeated history, @stipemiocic first defeated Francis N’Gannou in 2018. Can francisngannou in 2018. Can @francis_ngannou in 2018. Can he pull it off again? Find out at he pull it off again? Find out at he pull it off again? Find out at #UFC260 on Saturday, March 27. #UFC260 on Saturday, March 27. #UFC260 on Saturday, March 27. Need help? Contact us at 1-800-557-4263. 6 Days Out JHP Insider: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. Not one, but TWO title fights are Not one, but TWO title fights are Less than one week to go until our heading to Las Vegas! Don’t miss a heading to Las Vegas! Don’t miss a #UFC260 watch party! Don’t forget second of #UFC260. The second of #UFC260. The that we will be having food & drink heavyweight and featherweight heavyweight and featherweight specials all night! Who’s excited? belts are up for grabs. Mark your belts are up for grabs. Mark your calendars for March 27! calendars for March 27! 5 Days Out JHP Insider: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on This Saturday, March 27, we will be The pay-per-view begins at 10 p.m. Saturday night. #UFC260 starts at showing #UFC260. The PPV starts ET Saturday night! We will have 10 p.m. ET! at 10 p.m. ET. Come join us! food & drink specials early! We are looking forward to another great night with our favorite fans. Questions? Email [email protected]. 4 Days Out JHP Insider: Remind your customers that you will be hosting a UFC 260 watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. • Email Content: The foundations of the Octagon will shake on March 27 when the sport’s premier big men, UFC heavyweight champion Stipe Miocic and number one contender Francis Ngannou, meet for the second time in the main event of UFC 260. Widely considered to be the greatest heavyweight in UFC history, Miocic defeated Ngannou in 2018, but in his last four bouts, “The Predator” has scored four consecutive first-round knockouts, proving that he is more than ready to face Cleveland’s finest once again. Plus, fresh from a pair of victories over Max Holloway, UFC featherweight champion Alexander “The Great” Volkanovski defends his crown against Brian “T-City” Ortega. ICYMI: The heavyweight greats are ICYMI: The heavyweight greats are back for a rematch guaranteed to back for a rematch guaranteed to bring excitement! You won’t want to bring excitement! You won’t want to miss a second of #UFC260! miss a second of #UFC260! Need help? Contact us at 1-800-557-4263. 3 Days Out JHP Insider: With 3 days left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the images and posts below. REMINDER: The heavyweights aren’t REMINDER: The heavyweights aren’t the the only ones looking for gold on March only ones looking for gold on March 27! 27! Alexander “The Great” Volkanovski @alexvolkanovski looks to defend his looks to defend his featherweight title featherweight title against @BrianTcity. against Brian Ortega. Who are your Who are your picks for #UFC260? picks for #UFC260? 2 Days Out JHP Insider: With 2 days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter and Instagram. Use the images and posts below. There are only 2 days left until There are only 2 days left until There are only 2 days left until the “Biggest, Baddest Rematch” the “Biggest, Baddest Rematch” the “Biggest, Baddest Rematch” at #UFC260! Where will you be at #UFC260! Where will you be at #UFC260! Where will you be watching? watching? watching? Questions? Email [email protected]. 1 Day Out JHP Insider: With one day left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the posts below. Tomorrow night, we are hosting Tomorrow night, we are hosting a watch party for #UFC260 fans. a watch party for #UFC260 fans. Don’t miss out! Join us at 10 p.m. Don’t miss out! Join us at 10 p.m. ET to start the night off for the pay- ET to start the night off for the pay- per-view! per-view! Morning Of JHP Insider: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook and Twitter. Use the posts below. It’s #UFC260 fight morning! Don’t It’s #UFC260 fight morning! Don’t #UFC260 is tonight! We can’t wait forget to join us tonight at 10 p.m. forget to join us tonight at 10 p.m. to see all of our favorite fans in the ET for a fun-filled night of fights! ET for a fun-filled night of fights! house! Call us directly if you have any questions about the watch party. XXX-XXX-XXXX Need help? Contact us at 1-800-557-4263. Afternoon Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC260 PPV starts at 10 p.m. ET, #UFC260 PPV starts at 10 p.m. ET, but start your night off early with but start your night off early with us. Come in & find a spot before it’s us. Come in & find a spot before it’s too late! too late! Evening Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC260 is tonight! We can’t wait #UFC260 is tonight! We can’t wait to see all of our favorite fans in the to see all of our favorite fans in the house! Call us directly if you have house! Call us directly if you have any questions about the watch any questions about the watch party. XXX-XXX-XXXX party. XXX-XXX-XXXX *Use your Snapchat and Instagram stories to show the UFC fans following you that your bar is the place to be on fight night by scanning the crowd. Questions? Email [email protected]. Post Event JHP Insider: Start prepping for your next event. Focus: Facebook, Twitter and Instagram. Use your photos from UFC 260 and use #JHPUFC. #JHPUFC #UFC260 was a great #JHPUFC #UFC260 was a great #JHPUFC #UFC260 was a great success! We are already looking success! We are already looking success! We are already looking forward to the next pay-per-view! forward to the next pay-per-view! forward to the next pay-per-view! *Insert your watch party photo* Questions or Concerns? Email us at [email protected] or call 1-800-557-4263 for more information!.
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