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UFC 264 Marketing Cheat Sheet

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UFC 264 Marketing Cheat Sheet Quick Links Hashtags UFC ufc @ufc #UFC264 Dustin Poirier dustinpoirier @DustinPoirier Conor McGregor thenotoriousmma @TheNotoriousMMA Gilbert “Durinho” Burns gilbert_burns @GilbertDurinho Stephen Wonderboy Thompson wonderboymma @WonderboyMMA 3 Weeks Out JHP Insider: Inform your staff about UFC 264. Make sure they know you will be hosting a watch party on July 10. Focus: UFC 264 email campaigns. Use the image and subject lines below. • Headlining UFC 264 on Saturday, July 10 will be a rubber match of the trilogy between former interim UFC lightweight champion Dustin Porier and former two- division UFC champion Conor McGregor. 2 Weeks Out JHP Insider: Download images from the Marketing Hub and add a fight promotion section to your website. Focus: Facebook event. Use the image and information below. Make a UFC 264 event on Facebook. Invite your followers. • Inform your staff and encourage them to invite their Facebook friends. • Post any food or drink specials you’ll have during the event. • Promote giveaways Questions? Email [email protected]. 10 Days Out JHP Insider: Make sure you’ve paid for UFC 264. Once paid, your business will show up on the JHP & UFC bar finders. Focus: Pinned Social Media. Pin the images and posts below to the top of each platform. Arguably the most popular UFC star Arguably the most popular UFC star Arguably the most popular UFC star in history, Conor McGregor has his in history, thenotoriousmma has in history, @TheNotoriousMMA has sights set on avenging his loss earli- his sights set on avenging his loss his sights set on avenging his loss er this year by showing he is still one earlier this year by showing he is still earlier this year by showing he is still of the best in the world. Watch for one of the best in the world. Watch one of the best in the world. Watch with us on July 10 at #UFC264! Call for with us on July 10 at #UFC264! for with us on July 10 at #UFC264! us for more info! Call us for more info! Call us for more info! 7 Days Out JHP Insider: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET! Focus: Facebook, Instagram and Twitter. Use the post below. The UFC lightweight superstars are The UFC lightweight superstars are The UFC lightweight superstars are back to settle the score in the main back to settle the score in the main back to settle the score in the main event of #UFC264! Who will walk event of #UFC264! Who will walk event of #UFC264! Who will walk away with the bragging rights? Find away with the bragging rights? Find away with the bragging rights? Find out live with us on Saturday, July out live with us on Saturday, July out live with us on Saturday, July 10! 10! 10! Need help? Contact us at 1-800-557-4263. 6 Days Out JHP Insider: Don’t forget your Facebook event. Keep it updated and try to create conversation. Focus: Facebook and Twitter. Use the posts below. Dustin Poirier & Conor McGregor DustinPoirier & @TheNotoriousM- Less than one week to go until our first met in 2014 and again in early MA first met in 2014 and again #UFC264 watch party! Don’t forget 2021. The score is now tied. On in early 2021. The score is now that we will be having food & drink Saturday, July 10, the final chap- tied. On Saturday, July 10, the specials all night! Who’s excited? ter of their trilogy will be written. final chapter of their trilogy will be #UFC264 will be the most highly written. #UFC264 will be the most anticipated match in UFC history! highly anticipated match in UFC 5 Days Out JHP Insider: Keep the momentum going on social media during fight week. Focus: Facebook and Twitter. Use the images and posts below. Make sure to get here early on This Saturday, July 10, we will be The pay-per-view begins at 10 p.m. Saturday night. #UFC264 starts at showing #UFC264. The PPV starts ET Saturday night! We will have 10 p.m. ET! at 10 p.m. ET. Come join us! food & drink specials early! We are looking forward to another great night with our favorite fans. Questions? Email [email protected]. & 4 Days Out JHP Insider: Remind your customers that you will be hosting a UFC 264 watch party. Focus: Emails, Facebook and Twitter. Use the images and posts below. • Email Content: The final chapter in the trilogy between Dustin Poirier and Conor McGregor will be written on Saturday, July 10, as the lightweight superstars settle the score in the main event of UFC 264 at T-Mobile Arena in Las Vegas. After Ireland’s McGregor defeated Poirier in 2014, Louisiana’s “Diamond” evened the score in January, setting up the most highly anticipated rubber match in UFC history between former champions determined to be the one leaving this trilogy victorious. ICYMI: A welterweight showdown ICYMI: A welterweight showdown between two former challengers, between two former challengers, @ Gilbert “Durinho” Burns & Stephen GilbertDurinho & @WonderboyM- Wonderboy Thompson, is set for the MA, is set for the co-main event of co-main event of #UFC264! You #UFC264! You won’t want to miss a won’t want to miss a second! second! Need help? Contact us at 1-800-557-4263. 3 Days Out JHP Insider: With 3 days left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the images and posts below. REMINDER: The finale is going down REMINDER: The finale is going down this Saturday! Dustin Poirier & Conor this Saturday! @DustinPoirier & @ McGregor are setting up the most highly TheNotoriousMMA are setting up the anticipated rubber match in UFC history most anticipated rubber match in UFC with both of the former champions history with both of the former champi- determined to be the one leaving this ons determined to be the one leaving trilogy victorious! Who is your pick for this trilogy victorious! Who is your pick #UFC264? for #UFC264? 2 Days Out JHP Insider: With 2 days left, social media should be your top priority in getting the word out. Focus: Facebook, Twitter and Instagram. Use the images and posts below. There are only 2 days left until There are only 2 days left until There are only 2 days left until @ Dustin Poirier & Conor McGre- dustinpoirier & thenotoriousmma’s DustinPoirier & @TheNotoriousM- gor’s final chapter in their trilogy final chapter in their trilogy at MA’s final chapter in their trilogy at #UFC264! Where will you be #UFC264! Where will you be watch- at #UFC264! Where will you be watching? ing? watching? Questions? Email [email protected]. 1 Day Out JHP Insider: With one day left, social media should be your top priority in getting the word out. Focus: Facebook and Twitter. Use the posts below. Tomorrow night, we are hosting Tomorrow night, we are hosting a watch party for #UFC264 fans. a watch party for #UFC264 fans. Don’t miss out! Join us at 10 p.m. Don’t miss out! Join us at 10 p.m. ET to start the night off for the pay- ET to start the night off for the pay- per-view! per-view! Morning Of JHP Insider: You have less than 24 hours to get the word out! Don’t be shy about continuing to post. Focus: Facebook and Twitter. Use the posts below. It’s #UFC264 fight morning! Don’t It’s #UFC264 fight morning! Don’t #UFC264 is tonight! We can’t wait forget to join us tonight at 10 p.m. forget to join us tonight at 10 p.m. to see all of our favorite fans in the ET for a fun-filled night of fights! ET for a fun-filled night of fights! house! Call us directly if you have any questions about the watch party. XXX-XXX-XXXX Need help? Contact us at 1-800-557-4263. Afternoon Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC264 PPV starts at 10 p.m. ET, #UFC264 PPV starts at 10 p.m. ET, but start your night off early with but start your night off early with us. Come in & find a spot before it’s us. Come in & find a spot before it’s too late! too late! Evening Of JHP Insider: This is your last push before fans head out for the fights. It’s not too late to catch their attention. Focus: Facebook and Twitter. Use the posts below. #UFC264 is tonight! We can’t wait #UFC264 is tonight! We can’t wait to see all of our favorite fans in the to see all of our favorite fans in the house! Call us directly if you have house! Call us directly if you have any questions about the watch any questions about the watch party. XXX-XXX-XXXX party. XXX-XXX-XXXX *Use your Snapchat and Instagram stories to show the UFC fans following you that your bar is the place to be on fight night by scanning the crowd. Questions? Email [email protected]. Post Event JHP Insider: Start prepping for your next event. Focus: Facebook, Twitter and Instagram. Use your photos from UFC 264 and use #JHPUFC. #JHPUFC #UFC264 was a great #JHPUFC #UFC264 was a great #JHPUFC #UFC264 was a great success! We are already looking success! We are already looking success! We are already looking forward to the next pay-per-view! forward to the next pay-per-view! forward to the next pay-per-view! *Insert your watch party photo* Questions or concerns? Email us at [email protected] or call 1-800-557-4263 for more information!.
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