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green chef “ food gets thrown away intheU.S. stems from alarger socialissue: too much her conviction for joining thefood kitcraze deal thanresorting to mediocre takeout, but and two kids. Stewart says that’s abetter ly-size box withmealsthat feed two adults choose from atwo-person box orafami- many mealsacustomer opts for; they can $8.70 and$12aserving, dependingonhow &MarleyMartha Spoonmealscost between Martha &MarleyMartha Spoon “ es that keep thingsinteresting. seasonal produce, herbs, andcreative sauc - vegetarian, butvegan, too. This box features single dishfrom Purple Carrot isnot only Purple Carrot runs onplantpower. Every Purple Carrot your kitchen.” recipes cookingtechniques andsmart to Marley SpoonbringsMartha’s celebrated dients anddeliciousflavors. & Martha reflect Martha’s love for seasonalingre - in mind, ourvast selection of recipes Designed witheasy weeknight cooking out environment, andanimalwelfare.” into themainstream to improve health, We’re here to bringplant-based eating 016 research “ even beverages anddesserts. ners, snacks, sides, -and-go items, and The menuincludesbreakfasts, lunches, din back. Easy andspacesaving, withless waste. it inyour actual fridge, andsendthe Vessel the electricity. Simply pulleverything out, slip tainer that’s kindof like amini-fridge without you inthe Vessel, which isaninsulated con Meals from Terra’s Kitchen are delivered to Terra’s Kitchen Competition

gobble order for delivery today!” delicious menuoptions &placeyour first and healthy prepared meals. Check outour Terra’s Kitchen isyour go-to source for quick - - “ “ ingredients, preservatives oradded sugars. chopping, nocleanup. Butalsonoartificial to eat inonly 3minutes. Noshopping, no to doisheat ‘em up—each mealisready tionists. They’re fully cooked soallyou have developed by ourteam of chefs andnutri- delivers fresh (never frozen) prepared meals, A weekly subscription mealservice that zero prepping. protégé, Thomas Ricci. Ready in15minutes, are created by celebrity chef Michael Mina’s hormone-free proteins. All of therecipes locally sourced, usingfresh produce and recipes withusingfarm-fresh food that is Gobble promises convenient, fast, andeasy Freshly Gobble live more. Help theworld eat healthy, feel better, and minimal timeandcleanup!” that want to eat healthy. It’s fresh meals with averse couples anduber-busy professionals delivered to your door. Perfect for thekitchen gourmet dinnerkitswith3-step instructions Gobble prepares farmfresh 15-minute ”

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in seconds.” whole food, superfood eats that are ready Daily Harvest delivers avariety of delicious, green blender they’re good for you. the nutrientsineach smoothie andwhy shipment alsoincludesinformation about information comesoneach recipe card. Each as mealreplacements. Specificnutritional Blender doesn’t market theirsmoothies GreenBlender isallaboutsmoothies. Green- Green Blender “ change your life for thebetter.” vegetables before, we’re ready to helpyou never even considered blending fruits and a smoothie aficionadoorsomeonewho’s as chop, blend, anddrink! Whether you’re we madeachieving thosegoals assimple their healthiest andhappiest, which iswhy We believe that everyone deserves to feel

daily harvest 018 research AI personalities andcrafting new human-machine interactions. productsWith smart entering homes. Creatives thisyear willfindthemselves designing Homes Smart Trend

the convenience. Grocery, mealkit, andfood delivery serviceshave becomemore mainstream because of E-Commerce

home 1094, willcreate one-off experiences. tie-ins, such asStarWars pop-up Darkside BarandtheHarry Potter-inspired Platform Theme restaurants andcreative pop-ups willbeafocus for food experiences. Pop culture Event Dining

the face shop Food willbeusedto bringpeople together, inthepurest sense. Reclaiming Hospitality

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ikea turous withtheirhomecooking. Ikea’s campaignexplores andencourages people to experiment andbemore adven- Simple &Engaging

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small gathering around asmalltable for easy entertaining. Gatherings that promote positive habits. intimacy andcomfort. Casualpotlucks andgamenights withfriendscaneasily gather Small gatherings combinetheincrease inat-home entertainingwiththedesire for Small Gatherings

halo top 022 research focus for branding andmarketing. to repurpose ingredients andcreate new product lines. Zero-waste campaignswillbea Brands waste willturn into anopportunity, scrutinising their manufacturing systems Wars Waste Trend Cont.

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starbucks create instant fame for theirmakers. Novelty food anddrinkproducts willcontinueto capture socialmediaattention and Instagram-Famous 024 research Individual /Family Position Matrix Daily Occasional Opportunity Friends /Gatherings 028 research Interviews Cont. two people. I don’t have abigkitchen at home. Noisland, soitfitsamaximum of cooking withyou there? How big isyour kitchen andhow comfortable are you withpeople food kit. ed sugar, fail-proof. $10permeal. $15maxfor thethemedfictional I would only pay for aspecifictype of mealkitthat’s low carb, noadd fictional food kits? How much are you willingto pay for mealkits? What aboutthemed and inefficient. kitchen withanislandtable, orelsecookingtogether isinconvenient Too much work to doifIcookby myself! Unless someonehasalarge Would you want to cookby yourself for theevent orwith other people Oh yes! Specifically food from Japaneseanime! Have you ever wanted to try/make fictional food? home delivery service. busy. IfIwant something fancier, Iwould just go outto eat orcalla order at homefor myself. Idon’t like to cook andclean upwhenIam It was fun andtheresult was good, butit’s not something Iwould I have doneBlueApron at myfriend’s homewhenIstayed overnight. the experience? Have you ever usedmealkits? why orwhy not? Didyou like Usually smallgroup with2-4. gatherings withfriends How many people doyou usually hangoutwithwhenyou have gory andfigure outwhoisin charge of what items. ...people… canadd items (salad, fruits, snack, beer, etc) to each cate- beverages, supplies, cost, carrental) for everyone canseeandedit. people… I[will]create agoogle docwithalist of item category (food, group onFacebook andinvite people to thegroup ifit’s more than4 If Iamtheperson initiating anevent/gathering, Ifirst create an event What doyou usually prepare for your events/gatherings? Age 27 Graphic Designer/Student Mimi Diana ? ? - $10-20 per person. fictional food kits? How much are you willingto pay for mealkits? What aboutthemed also useAmazon sometime. Netflix for binge watching. Hulu for more current movies andshows.I What kindof platform doyou useto watch movies/shows at home food, even ifthey do, Iwould not want to eat them. chief orsomething) because most of theshows Iwatch donot have Sounds fun. Itwould becoolto have cookingshow mealkit(for top Have you ever wanted to try/make fictional food? to trynew spices. Yes. Ilike mealkitsbecause Iwon’t have leftover ingredients andIget the experience? Have you ever usedmealkits? why orwhy not? Didyou like Usually 3-4. erings withfriends How many people doyou usually hangoutwithwhenyou have gath- needs to bring. Cheese andmeat platter, finger food, dessert. Assignwhat everyone What doyou usually prepare for your events/gatherings? Age 24 Biochemist Annie Wang ? ? 030 research Interviews Cont. $10 perperson. butdependsonwhat movie. Under$50 fictional food kits? How much are you willingto pay for mealkits? What aboutthemed By myself because itisjust easierandfaster Would you want to cookby yourself for theevent orwith other people watch movies, orplay games. We sometimes trynew recipes of ourfavorite dishesordesserts, What kindof activities doyou dowhenyou hangoutwithyour friends? them andnoonereally talks aboutit. around meusesthem. I’ve heard of itbutnoneof myfriendsuse No, because it’s too expensive isnot enough. andtheportion Noone the experience? Have you ever usedmealkits? why orwhy not? Didyou like Usually smallgroup with2-5. gatherings withfriends How many people doyou usually hangoutwithwhenyou have Alcohol, food, findamovie, findboard games, andclean thehouse. What doyou usually prepare for your events/gatherings? Age 22 Preschool Teacher Joanna Hsu ? . ? $10 perperson because Ihave to dothecookandclean up fictional food kits? How much are you willingto pay for mealkits? What aboutthemed With other people because they candothe clean upfor me Would you want to cookby yourself for theevent orwith other people Phone games, videogames, card games, andtalkinginbetween . What kindof activities doyou dowhenyou hangoutwithyour friends? convenient, less timeconsuming, and itwillprobably taste better. No, because cookingisnot mythingandeating outisjust more the experience? Have you ever usedmealkits? why orwhy not? Didyou like Usually 6-7. gatherings withfriends How many people doyou usually hangoutwithwhenyou have the money onayce. not taste good. Even ifitisathemedrestaurant, Iwould rather spend Not really because itjust doesn’t appeal to meandIthinkitwould Bob’s Burger, etc)? Have you ever wanted to try/make fictional food? (ex. Krabby Patty, Age 18 Student Howard Lin ? . . ? 032 research Interviews Cont. way idonthave allthesepressures onme. fit 20people. Iamcomfortable withmyfriendscookingme that My kitchen isactually connected to thelivingroom which isenoughto cooking withyou there? How bigisyour kitchen andhow comfortable are you withpeople If itisBob’s burgers, Iwould pay $25. fictional food? How much are you willingto pay for amealkitifitwas for makinga Depends onwhat they provide How much are you willingto pay for mealkits I always wanted to tryBob’s burger Bob’s Burger, etc)? Have you ever wanted to try/make fictional food? (ex. Krabby Patty, be just usrotting inourcar, playing Word Cookies. korean food oramericanfood thenoff to dessert. Another day, would When ihangoutwithmyfriends, itvaries. Oneday, we would have What kindof activities doyou dowhenyou hangoutwithfriends? Age 18 Student Angie Park . is tiny sonot comfyat all. In Georgia, Ihave abig kitchen..Currently, I’m livinginNew York andit cooking withyou there?? How bigisyour kitchen andhow comfortable are you withpeople I would bedown to pay 20dollars fictional food? How much are you willingto pay for amealkitifitwas for makinga With other people Would you want to cookby yourself for theevent orwith other people YAS KRABBY PATTY Bob’s Burger, etc)? Have you ever wanted to try/make fictional food? (ex. Krabby Patty, No, feel like Icould make something more withoutone worth experience? Have you ever usedmealkits? Why orwhy not? Ifyes, didyou like the Board games What kindof activities doyou dowhenyou hangoutwithfriends? Yes. Do you finditintimidating to cook for these events I like to provide alcohol andchips What doyou usually prepare for your events/gatherings? Age 22 Senior Jayne Wang . . . . . ? . ? 034 research Interviews Cont. 10 dollars fictional food? How much are you willingto pay for amealkitifitwas for makinga I like cooking for myself soprobably none. How much are you willingto pay for mealkits? I seereal food inthemovies orshow. don’t really watch alot of thosethings. However, Idoget hungrywhen I was never crazy aboutfictional cartoon food...maybe because I Bob’s Burger, etc)? Have you ever wanted to try/make fictional food? (ex. Krabby Patty, I like to watch movies andshop. What kindof activities doyou dowhenyou hangoutwithfriends Not really unless it’s preparing for 100people Do you finditintimidating to cook for these events? Age 27 Restaurant Manager John Park . . ? $5-10? Maybe $10-20? Just because it’s themed. fictional food kits? How much are you willingto pay for mealkits? What aboutthemed would only invite friendsthat I’m really comfortable withanyway. It’s very smallandI’m very comfortable withthat just because I cooking withyou there? How bigisyour kitchen andhow comfortable are you withpeople doing nothing. Ilike thehappy atmosphere... there anytime withmyfriends. Even ifit’s just for sittinginthere and Go to Disneyland oreat out. We allhave anannualpasssoIcango What kindof activities doyou dowhenyou hangoutwithyour friends wanted to make. Yes!!! The beignets from princessandthefrog issomething Ialways Have you ever wanted to try/make fictional food? No, Ihave noideawhat thoseare haha the experience? Have you ever usedmealkits? why orwhy not? Didyou like Usually 3. gatherings withfriends How many people doyou usually hangoutwithwhenyou have not that experienced inmaking fancy things. It’s pretty intimidating. I usually bringsideslike salads orsomething easy like macncheese. I’m What doyou usually prepare for your events/gatherings? Age 19 College Freshman Aleah Rose Andrion ? ? 036 research Interviews Cont. What kindof activities doyou dowhenyou hangoutwithyour friends deal with... online subscription isalong term commitmentthat Idon’t want to a food company whenitdoesn’t comefrom your local market. An No, Ihave never bothered to research each company. It’s hard to trust the experience? Have you ever usedmealkits? why orwhy not? Didyou like 2-3. gatherings withfriends How many people doyou usually hangoutwithwhenyou have easiest way to feed theguests because of time. how much timeit takes to prepare it. Ioften go withthequickest and Time canbeintimidating. The qualityof thefood usually dependson Do you finditintimidating to cook for these event? Chips/salsa, tacos, chicken wings, steak, salad. What doyou usually prepare for your events/gatherings? Age 24 Illustrator Jeremy Kim at ahigher pricepointifitisarepeatable process ($50-$80). amonth.I would pay Ithinkitisfair to $200-$300 place thismealkit fictional food kits? How much are you willingto pay for mealkits? What aboutthemed the physicality of thefood iskey for thisexperience. exact proportions anddimensionsof thefictional version… Ibelieve I caneat inreal life… Itwould befun to make/eat aburger withthe Not necessarily, because thosefictional foods mimic real food that Bob’s Burger, etc)? Have you ever wanted to try/make fictional food? (ex:Krabby Patty, By myself because itisjust easierandfaster Would you want to cookby yourself for theevent orwith other people? content, just sitandtalk, work onprojects. Listen to music, watch movies, eat at restaurants, share internet ? . ? $50 fictional food kits? How much are you willingto pay for mealkits? What aboutthemed Not that big. People are welcome butplease don’t beinmyway cooking withyou there? How bigisyour kitchen andhow comfortable are you withpeople and relaxing thing to do. up theclubs, butusually we just watch movies sincethat’s theeasiest Eat , eat, eat! Sometimes hikingwhenIwant to beactive. Ilike to hit What kindof activities doyou dowhenyou hangoutwithyour friends to findall of them at a store. That takes more energythan you think. rules. It’s nicehaving alltheingredients inoneplace rather thantrying Yes; convenience; fast andeasy to make. It’s not that hard to follow the the experience? Have you ever usedmealkits? why orwhy not? Didyou like DVD; Netflix . What kindof platform doyou useto watch movies/shows at home? 2 other people. gatherings withfriends How many people doyou usually hangoutwithwhenyou have all thetime, Iusually like to let other people bringinthemaindishes. Snacks. Usually bite size. Finger foods. Iget tired from preparing food What doyou usually prepare for your events/gatherings? Age 29 Food Preparer Oscar Bermejo . Around $60. ? . ? 038 research Experiment prepared andpre-chopped. the capsule. The overall process was easy andfast because alltheingredients came each of theingredients. We alsofound somedifficultiesinslidingthetrays back into reduces theoutsidepackaging, however, there are still alot of plastics beingusedfor Terra’s Kitchen cameinaminifridge-like capsule which isinteresting because it Terra’s Kitchen opposed to cookby oneself. for each of us, theprocess becamesmoother andwe allhadfun doingthecookingas a group activity. Though, at first itwas alittle chaotic butoncewe figure outthetasks process, delivery, to cooking, we transform what issupposed to beanindividualtaskto ent mealkitservices: by Martha Marley Spoonand Terra’s Kitchen. From theordering To fully understand how mealkitserviceswork, ourteam experimented withtwo differ - missing from ourpackage.W made usfeel unsafe usingtheapple juiceinourfood. Oneof theseasoningswas also of thepaperbagscameripped dueto theapple juiceleaking from itscontainerwhich mational cards are includedinthebox are very creative andthoughtful. However, one We thought themessages onthe box andthe way of therecipe cards andother infor The outer box by of Martha Marley subscription cameinthevery typicalcarboard box. byMartha Marley Spoon - 044 brand development Persona 1 Pets: None Favorite Store: Madewell Favorite Shows: The Office, 13Reasons Why, New Girl Hobbies: Hiking, going outwithfriends, watching movies Relationship Status: Single Cooking Experience: No lyst intern at Vulcan Occupation: Parttimestudent at University of Washington timefinanceana- andpart Income: $55k Residence: Seattle, WA Age: 22 Maria Lopez last check upwiththe class endsandtakes Takes aKind barand restaurant withthe a busto internship with friendswhile watches Netflix walks to school walks over to a team for lunch Finishes hom- work and gets eating dinner ready for bed manager 11:30 pm 11:00 am 5:00 pm 8:40 am 8:40 7:00 pm 1:00 pm 12:00 pm pm 8:30 5:35 pm 3:30 pm 11:30 am am 9:00 am 8:00 goes to sleeo homework and work on friends leave with friends food to eat at home togo’s chinesse leaves work and meet withtheteam gets coffee and the manager checks inwith checks emailand class starts ready and gets wakes up 046 brand development Persona 2 Pets: None Favorite Store: Barney’s Favorite Shows: The Office, Broad City, Rick andMorty Hobbies: Shopping, Museums, Art Traveling, Movies, Fine-dining Relationship Status: Single Cooking Experience: No Occupation: Director Art at Mother Design Income: $62k Residence: Brooklyn, NY Age: 23 Thomas Sun provided at theoffice list andprepares for eats catered lunch checks daily to-do (coffee +oatmeal) regroup andmeet makes breakfast washes face and friends andeats morning meetsmorning t-shirt/sweats, brushes teeth out for dinner goes to sleep meet upwith changes into gets to work with teams (uses ) 12:00 pm 12:00 pm 9:30 pm 9:30 3:30 pm 9:00 am 9:00 7:45 am 7:45 pm 10:00 pm 10:00 pm 9:00 7:00 pm 12:45 pm am 10:30 8:15 am 7:00 am Prime Video Hulu, Amazon stream Netflix, checks news and gets home, checks takes thetrain finally leaves office, works over-times and coffee shop iced latte from local walks to andbuys with project teams meets andbriefs takes train to work leaves apartment, get ready showers, and wakes up, 048 brand development Persona 3 Pets: White Korean Jindo Favorite Store: Crate &Barrel Favorite Shows: Grey’s Anatomy, How IMet your Mother binge watching onNetflix Hobbies: Winetasting, running, grocery shopping, Relationship Status: Inarelationship Experience:Cooking Yes Occupation: Biochemist Income: 70k Residence: SanRamon, CA Age: 26 Stella Silva meetings, instrument makes dinner orgoes returns from running, maintenance, orders starts working:starts does experiment, attends dog ourfor awalk and movies, does grocery shopping makes breakfast chores, take her watches shows cleans dishes goes to sleep gets off work gets to work supplies 11:00 pm 8:00 pm 8:00 5:00 pm 3:30 pm 6:30 am 6:30 5:50 am 9:00 pm 9:00 7:00 pm 4:30 pm 12:00 am 6:10 am 5:30 am takes shower eats dinner for arun withherdog gets ready to go out goes outoccasionally bring herown but eats lunch: usually drives to work leaves herapartment gets ready wakes up 050 brand development Persona 4 Pets: None Favorite Store: Nike Favorite Shows: Black Mirror, Sherlock, Punisher Hobbies: Billiards, Goingoutto bars, Cooking, Movies Relationship Status: Single Experience:Cooking Yes Occupation: Accountant at Kaiser Permanente Income: $70k Residence: Pasadena, CA Age: 27 Nicolas Smalls Kaiser withcoworkers Eats lunch at Italian toast andpotatoes (eggs w/honey oat restaurant next to makes breakfast enjoys aglassof prepares dinner; drives to work goes to sleep gets ready to leaves work go to bed red wine 10:30 pm 10:30 6:40 pm 6:40 8:45 pm 8:45 5:30 pm 9:30 am 9:30 am 8:00 1:00 pm 9:00 pm 9:00 7:00 pm 5:40 pm 2:00 pm am 10:00 am 9:00 7:30 am to bed reads before going on Netflix watches thePunisher home before heading grocery shopping and socializes takes acoffee break reports reviews financial works at kaiser gets ready washes up wakes upand Logo Development: Phase 1

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From From From The Land of Ooo The Land of Ooo The Land of Ooo From The Land of Ooo Chocolate Corn Starch Bird (chicken thigh) Fiction Kitchen Spread White White Fiction Kitchen Fiction Kitchen 2 oz 2 1/4 tsp 1/2 oz We prideourselves inbeingeco-friendly while beingentertaining. recycle meafter use! (Chicken from Australia) window at Jake andFin’s house. 33 of season5. Beautiful bird withlight bluefeathers sittingonthe It’s theinfamous bird from thewindow inAdventure Time episode eco-friendly. taining, butalsobeing not only beingenter We prideourselves in eco-friendly materials. I ammadeof 100% recycyle me! posses injail. M. Gustave make some Herr Mendl. Let’s help finest are selected by decoration. Only the spread for beautiful Ghiradelli chocolate - 096 Interactive 5.SignUp 4.Login 3.About 2.HowitWorks? 1.OntheMenu Task Breakdown OurMission WhatisFictionKitchen? Sustainability Process Movies/Show Facebook Email MyAccount MyOrder ThisMonth Participants Schedule KeyAttributes Concept Description Recycle Material Hangout GetReminder SendInvite DatetoGather/Deliver ChooseaMovie MoviePlacement ShowPlacement AdventureTime GrandBudapestHotel Status Name&Contact Time Date Sorry, Ican’t WillbeThere! Order FromyourKitchen Allergens Ingredients Description HeroPhoto > What iffictional food canbe real? > Have you ever dreamed of eating ___? What if? > Ecofriendly packaging > Organic ingredients every season > Collaborate with_____(netflix huluidk) How itworks (what FKdoes):

104 media Motion Storyboard anywhere else > Eating food that you can’t find > Fun activity withfriends labels) > Immersive experience (show shot of > Learning how to cook (table stays butitems change) Benefits: > Reel food. Real ingredients. you... (summaryof ourconcept) > The first affordable mealkitthat lets > Introducing Fiction Kitchen Introduction (logo animation) > What iffictional food canbe real? > Have you ever dreamed of eating ___? What if? > Ecofriendly packaging > Organic ingredients every season > Collaborate with_____(netflix huluidk) How itworks (what FKdoes): > Ecofriendly packaging > Organic ingredients every season > Collaborate with_____(netflix huluidk) How itworks (what FKdoes): > What iffictional food canbe real? > Have you ever dreamed of eating ___? What if? reveals 3dfood for you (shot of thefood) 2ddinnerplate > Your courtesan au chocolat iswaiting > What are you waiting for!! Call to action: > Cooknenjoy 3. order (showing options) Watch > 2. go online > We deliver 1. gather friends How itworks (what YOU do): > Reel food. Real ingredients. you... (summaryof ourconcept) > The first affordable mealkitthat lets > Introducing Fiction Kitchen Introduction (logo animation) anywhere else > Eating food that you can’t find > Fun activity withfriends labels) > Immersive experience (show shot of > Learning how to cook (table stays butitems change) Benefits: anywhere else > Eating food that you can’t find > Fun activity withfriends labels) > Immersive experience (show shot of > Learning how to cook (table stays butitems change) Benefits: > Reel food. Real ingredients. you... (summaryof ourconcept) > The first affordable mealkitthat lets > Introducing Fiction Kitchen Introduction (logo animation) > Cooknenjoy 3. order (showing options) Watch > 2. go online > We deliver 1. gather friends How itworks (what YOU do): reveals 3dfood for you (shot of thefood) 2ddinnerplate > Your courtesan au chocolat iswaiting > What are you waiting for!! Call to action: > Cooknenjoy 3. order (showing options) Watch > 2. go online > We deliver 1. gather friends How itworks (what YOU do): reveals 3dfood for you (shot of thefood) 2ddinnerplate > Your courtesan au chocolat iswaiting > What are you waiting for!! Call to action: > Ecofriendly packaging > Organic ingredients every season > Collaborate with_____(netflix huluidk) How itworks (what FKdoes): > What iffictional food canbe real? > Have you ever dreamed of eating ___? What if? anywhere else > Eating food that you can’t find > Fun activity withfriends labels) > Immersive experience (show shot of > Learning how to cook (table stays butitems change) Benefits: Introduction (logo animation) > Reel food. Real ingredients. you... (summaryof ourconcept) > The first affordable mealkitthat lets > Introducing Fiction Kitchen reveals 3dfood for you (shot of thefood) 2ddinnerplate > Your courtesan au chocolat iswaiting > What are you waiting for!! Call to action: > Cooknenjoy 3. order (showing options) Watch > 2. go online > We deliver 1. gather friends How itworks (what YOU do): 110 media Photoshoot An affordable, themed based service that allows young working professionals to host small Reel Food. gatherings with friends and create an immersive bonding experience through food and entertainment Real Ingredients. and establish positive cooking habits at home.

Brand Key Attributes

Entertaining Imaginative Educational Approachable Bonding Witty

Primary Color Secondary Darks Tertiary Colors

HEX #436718 HEX #ffcf01 HEX #b11a29 HEX #a8c046 HEX #ffcf01 C: 48 M: 0 Y: 100 K: 60 C: 0 M: 18 Y: 100 K: 0 C: 0M: 97 Y: 80 K:30 C: 30 M: 0 Y: 087 K: 12 C: 0 M:18 Y:100 K: 0 R: 067 G: 103 B: 024 R: 255 G: 207 B: 001 R: 177 G: 026 B: 041 R: 168 G: 192 B: 70 R: 255 G: 207 B: 001 Pantone P159-16C Pantone P7-8C Pantone P53-16C Pantone P160-15C Pantone P7-8C Pantone P159-16U Pantone P7-8U Pantone P53-16U Pantone P160-15U Pantone P7-8U

Secondary Brights Secondary Neutrals

HEX #f0532d HEX #fff200 HEX #febe10 HEX #d0dd28 HEX #ffe5be HEX #fff1d0 C:0 M:83 Y:92 K:0 C:0 M:0 Y: 100 K: 0 C: 0 M: 27 Y: 100 K: 0 C:23 M: 0 Y: 100 K: 0 C: 0 M: 10 Y: 027 K: 0 C: 0 M: 4 Y: 20 K: 0 R: 240 G:83 B:45 R: 255 G: 242 B: 000 R: 254 G: 190 B: 016 R: 208 G: 221 B: 040 R: 255 G: 229 B: 190 R: 255 G: 241 B: 208 Pantone P40-8C Pantone P1-8C Pantone P10-8C Pantone P163-8C Pantone P14-2C Pantone P7-2C Pantone P40-8U Pantone P1-8U Pantone P10-8U Pantone P163-8U Pantone P14-2U Pantone P7-2U

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How Does It Work?

Entertainment of your choice Invite our friends Choose your delivery date Every four months, Fiction Kitchen We are here to help you plan a group Choose the best time for delivery and will provide you with four different hang out! Invite your friends through wait for your meal kit to arrive. All the recipes to follow from four different our app or on the to collabo- ingredients and recipe will be in the movies or shows. rately plan the hang out together. kit for smooth start to your hang out.

Materials & Sustainability Paper Fiction Kitchen pride ourselves in being eco-friendly while being entertaining. We delicately wrap our ingredients in eco-friendly and recyclable food grade paper materials, such as kraft paper and natural freezer paper. These paper materials keep all of our ingredients fresh and reduce plastic waste for our environment!

Natural Freezer Sulfite Paper Wax Paper Parchment Kraft Paper Paper Paper

Paperpulp Fiction Kitchen is proud to be the only meal kit service who uses 100% recyclable and biodegradable materials. Paperpul is 100% post-industrial raw materials that goes through chemical-free pulping process. This process results in no waste water—all water evaporates or is reused in the pulping process, and zero manufacturing waste—all scraps are returned to the pulp slurry. The final packaging is 100% recyclable!