Minutes Economic Development Committee

Committee of the Council of the Corporation of the City of

Wednesday, June 23, 2004

Members Present: City Councillor S. Hames – Wards 7 and 8 (Chair) Regional Councillor E. Moore – Wards 1 and 5 (Vice-Chair) Regional Councillor S. DiMarco – Wards 3 and 4 (arrived at 12:30 p.m.) ton Regional Councillor G. Miles – Wards 7 and 8 p Regional Councillor J. Sprovieri – Wards 9 and 10 City Councillor G. Gibson – Wards 1 and 5 City Councillor B. Callahan – Wards 3 and 4 City Councillor G. Manning – Wards 9 and 10 Service Sector: Ms. Janet Biggart, Vice-President, Kerbel Group Inc and Mr. Tony DePascal, Sales and Market Manager, Brampton Business Markets RBC (Royal Bank of Canada) Brampton Board of Trade: Mr. Stephen Rhodes, Stephen Rhodes & Associates, Alternate Brampton Downtown Business Association: Mr. Richard Prouse, Prouse Dash & Crouch Members at Large: Ms. Maria Britto, Re/Max North Park and of Bram Mr. Joel Rieder, Reinders + Rieder Limited

y Members Absent: Regional Councillor P. Palleschi – Wards 2 and 6 (Personal Reasons) City Councillor J. Hutton – Wards 2 and 6 (Vacation) Academia: Institute of Technology & Advanced

Cit Learning – Mr. Neil Robb, Associate Dean, School of Applied Computing and Engineering Sciences Manufacturing: Siemens Canada – Mr. Tim Duffy, General Manager and Coca Cola Bottling Company – Mr. John Stiefelmeyer, Sales Centre Manager, Brampton Facility Brampton Board of Trade – Mr. Wayne Waters, Waters and Associates

Staff Present: Mr. D. Cutajar, Executive Director of Economic Development and Public Relations Mr. J. Baines, Manager of Economic Development, Economic Development and Public Relations Mr. B. Latchford, Manger of GIS Services, Management and Administrative Services Mr. L. J. Mikulich, City Clerk, Management and Administrative Services Ms. W. Cooke, Legislative Coordinator, Management and Administrative Services

Minutes Economic Development Committee

The meeting was called to order at 12:15 p.m. and adjourned at 1:50 p.m.

After due consideration of the matters placed before the Committee, the members beg leave to present its report as follows:

Item Recommendation

A. EC060-2004 Approval of Agenda

B. Conflicts of Interest

C. Consent

D. EC061-2004 Previous Minutes - May 19, 2004

E 1. EC062-2004 Greater Marketing Alliance (GTMA) International Marketing Activities (File M00).

F. Small Business Enterprise Centre

G 1. EC063-2004 Memorial Cup Bid – Initial Planning Session Overview (File G25).

H 1. EC064-2004 Minutes – Downtown Marketing Partnership – May 11, 2004 (File G25).

I 1. EC065-2004 RFP 2004-033 – Request for Proposal for the Selection of a Vendor for Economic Development Marketing Services (File F81).

J. Brampton Ambassador

K 1. EC066-2004 Brampton Outstanding Business Achievement Awards – Web Page (File G25).

K 2. EC067-2004 Minutes – 2005 Brampton Outstanding Business Achievement Awards Committee – June 1, 2004 (File G25).

L 1. EC068-2004 Brampton Downtown Business Association – Board of Management – April 27, 2004 (File G25).

M. Correspondence

2004 06 23 Page 2 of 11 Minutes Economic Development Committee

N 1. EC069-2004 Demonstration – Virtual Site Selection Application (File M05).

N 2. EC070-2004 Summary Report – 18th Annual Brampton Business Breakfast – Wednesday, May 26, 2004 (File M05).

N 3. EC071-2004 Summary Report – 2004 Society of Automotive Engineers (SAE) World Congress and Exhibition (File M10).

N 4. EC072-2004 Discussion, re: Royal Bank Cup Hockey Championship – 2006 (File M04)

N 5. EC073-2004 Discussion, re: Clark Boulevard Extension (File P26)

N 6. EC074-2004 Discussion, re: Development Charges Background Study and Draft By-laws (File F85)

N 7. Discussion, re: Economic Development Committee Meetings for July and August

O 1. EC075-2004 List of Outstanding Items – Economic Development Committee (File G24).

P. Deferred Matters

Q. Question Period

R. Public Question Period

S. EC076-2004 Adjournment

City Councillor Hames, Chair

2004 06 23 Page 3 of 11 Minutes Economic Development Committee

A. Approval of Agenda

EC060-2004 That the Agenda for the Economic Development Committee Meeting of June 23, 2004 be approved as amended to add the following items:

N 4. Discussion, re: Royal Bank Cup Hockey Championship – 2006 (File M04)

N 5. Discussion, re: Clark Boulevard Extension (File P26)

N 6. Discussion, re: Development Charges Background Study and Draft By-laws (File F85)

N 7. Discussion, re: Economic Development Committee Meetings for July and August Carried

B. Conflicts of Interest - nil

C. Consent

The following items listed with an asterisk (*) were considered to be routine and non-controversial by the Committee and were approved at one time.

(G1, H1, K1, K2, L1, N2, N3, O1)

D. Previous Minutes

D 1. Minutes of the Meeting held on May 19, 2004.

EC061-2004 That the Minutes of the Economic Development Committee Meeting of May 19, 2004 to the Economic Development Committee Meeting of June 23, 2004 be received. Carried

E. Delegations/Presentations

E 1. Ms. Karen Campbell, President and CEO, Greater Toronto Marketing Alliance, re: Greater Toronto Marketing Alliance (GTMA) International Marketing Activities (File M00).

2004 06 23 Page 4 of 11 Minutes Economic Development Committee

Ms. Karen Campbell, President and CEO, Greater Toronto Marketing Alliance gave a presentation regarding the Greater Toronto Marketing Alliance’s international marketing activities, highlighting and responding to questions on the following: Greater Toronto Marketing Alliance (GTMA) Annual Report Background of the GTMA The alliance is comprised of 29 (GTA) municipalities GTMA is a unique public/private partnership Key accomplishments Client base Promoting the GTA municipalities to international visitors Research projects Delivering partnership value Leveraging the City of Brampton’s contribution Participation by the City of Brampton in the GTMA Number of contacts that have established businesses in Peel Reduction in incentive programs to attract industry to

EC062-2004 That the delegation of Ms. Karen Campbell, President and CEO, Greater Toronto Marketing Alliance to the Economic Development Committee Meeting of June 23, 2004, re: Greater Toronto Marketing Alliance (GTMA) International Marketing Activities (File M00) be received. Carried

F. Small Business Enterprise Centre - nil

G. Tourism Brampton

* G 1. Report from B. Stittle, Senior Economic Development Officer, Economic Development and Public Relations, dated June 23, 2004, re: Memorial Cup Bid – Initial Planning Session Overview (File G25).

EC063-2004 That the report from B. Stittle, Senior Economic Development Officer, Economic Development and Public Relations, dated June 23, 2004 to the Economic Development Committee of June 23, 2004, re: Memorial Cup Bid – Initial Planning Session Overview (File G25) be received; and That a work-plan outlining this process, the potential financial and operational implications, and a review of progress to date be presented to the Economic Development Committee at a meeting no later then November, 2004.

Carried

2004 06 23 Page 5 of 11 Minutes Economic Development Committee

H. Downtown Marketing Partnership

* H 1. Minutes – Downtown Marketing Partnership – May 11, 2004 (File G25).

EC064-2004 That the Minutes of the Downtown Marketing Partnership of May 11, 2004 to the Economic Development Committee Meeting of June 23, 2004, be received.

Carried

I. Brampton Investment Marketing

I 1. Report from A. Livingston, Manager, Purchasing and Materials Management, Finance and D. Cutajar, Executive Director, Economic Development and Public Relations, dated June 23, 2004, re: RFP 2004-033 – Request for Proposal for the Selection of a Vendor for Economic Development Marketing Services (File F81).

Ms. Janet Biggart, Chair of the Marketing Committee, highlighted the tending process followed for the selection of the vendor for Economic Development Marketing Services.

EC065-2004 That the report from A. Livingston, Manager, Purchasing and Materials Management, Finance and D. Cutajar, Executive Director, Economic Development and Public Relations, dated June 23, 2004 to the Economic Development Committee Meeting of June 23, 2004, re: RFP 2004-033 – Request for Proposal for the Selection of a Vendor for Economic Development Marketing Services (File F81) be received; and

That the Request for Proposal RFP 2004-033 be awarded to Interkom Inc., starting on January 1, 2004 and ending on December 31, 2007, providing the greatest overall benefit to the City, and being the most responsive bid received; and

That the Economic Development Committee review the performance of Interkom Inc., on an annual basis; and

That staff be authorized to submit a recommendation report in July 2007 addressing the performance of the vendor in relation to the requirement for considering one year contract extensions to a maximum of three; and

That the existing base operating budget of $600,000 plus taxes supporting this project be included in the 2005 Current Budget submission from the Economic Development and Public Relations; and

2004 06 23 Page 6 of 11 Minutes Economic Development Committee

That staff be authorized to negotiate and execute the appropriate agreement(s) with the firm Interkom Inc., in a form acceptable to the City Solicitor.

Carried

J. Brampton Ambassador - nil

K. Business Retention Program

* K 1. Report from A. Thomson, Economic Development Project Coordinator, Economic Development and Public Relations, dated June 9, 2004, re: Brampton Outstanding Business Achievement Awards – Web Page (File G25).

EC066-2004 That the report from A. Thomson, Economic Development Project Coordinator, Economic Development and Public Relations, dated June 9, 2004 to the Economic Development Committee Meeting of June 23, 2004, re: Brampton Outstanding Business Achievement Awards – Web Page (File G25) be received. Carried

* K 2. Minutes – 2005 Brampton Outstanding Business Achievement Awards Committee – June 1, 2004 (File G25).

EC067-2004 That the Minutes of the 2005 Brampton Outstanding Business Achievement Awards Committee Meeting of June 1, 2004 to the Economic Development Committee Meeting of June 23, 2004 be received. Carried

L. Minutes

* L 1. Brampton Downtown Business Association – Board of Management – April 27, 2004 (File G25).

EC068-2004 That the Minutes of the Brampton Downtown Business Association Board of Management Minutes of April 27, 2004 to the Economic Development Committee Meeting of June 23, 2004 be received.

Carried

M. Correspondence - nil

2004 06 23 Page 7 of 11 Minutes Economic Development Committee

N. Other/New Business

N 1. Report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 11, 2004, re: Demonstration – Virtual Site Selection Application (File M05).

J. Baines, Manager of Economic Development gave a demonstration of the Virtual Site Selection Application, which is available through the “City Maps” or “Economic Development” pages of the City of Brampton web site, he highlighted and responded to questions regarding the various functions of the site, including: Information provided on each industrial/commercial site Potential for companies and the Brampton Real Estate Board to have links to their sites through this application and possible fees for use of the site that could result from this That information from the Brampton Business Directory is available through this application Frequency of updates to this application

EC069-2004 That the presentation and report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 11, 2004 to the Economic Development Committee Meeting of June 23, 2004, re: Demonstration – Virtual Site Selection Application (File M05) be received; and

That the Economic Development Committee endorse the installation of the Virtual Site Selection Application on the City of Brampton, Economic Development Web Site commencing June 30, 2004. Carried

* N 2. Report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 14, 2004, re: Summary Report – 18th Annual Brampton Business Breakfast – Wednesday, May 26, 2004 (File M05).

EC070-2004 That the report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 14, 2004 to the Economic Development Committee Meeting of June 23, 2004, re: Summary Report – 18th Annual Brampton Business Breakfast – Wednesday, May 26, 2004 (File M05) be received. Carried

2004 06 23 Page 8 of 11 Minutes Economic Development Committee

* N 3. Report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 11, 2004, re: Summary Report – 2004 Society of Automotive Engineers (SAE) World Congress and Exhibition (File M10).

EC071-2004 That the report from J. Baines, Manager of Economic Development, Economic Development and Public Relations, dated June 11, 2004 to the Council Meeting of June 23, 2004, re: Summary Report – 2004 Society of Automotive Engineers (SAE) World Congress and Exhibition (File M10) be received.

Carried

N 4. Discussion, re: Royal Bank Cup Hockey Championship – 2006 (File M04)

Mayor Fennell announced that the Streetsville Derbys would be host team for the Royal Bank Cup Hockey Championship to be held in 2006,with the tournament being held at the Brampton Centre for Sports and Entertainment.

Discussion took place regarding the opportunities that could arise from this event including attracting other sporting events such as this to the City of Brampton and that the City would have to determine the portions of the event that they would want to be involved in or host.

There was discussion regarding the logistics of the event (e.g. parking capacity) and if there would be any financial obligations of the City of Brampton with respect to this event. Committee requested that staff obtain a copy of the bid package to see what the Streetsville Derby Hockey Team has committed to as being the host team for the event.

EC072-2004 That staff request a copy of the Royal Bank Cup Hockey Championship 2006 Bid Package from the Streetsville Derby Hockey Team for presentation at a future meeting of the Economic Development Committee. Carried

N 5. Discussion, re: Clark Boulevard Extension (File P26)

Staff responded to questions regarding the role of Economic Development Department in the Clark Boulevard Extension Study.

2004 06 23 Page 9 of 11 Minutes Economic Development Committee

EC073-2004 That staff prepare a report for the Economic Development Committee Meeting scheduled to be held on July 12, 2004 outlining economic development matters of the proposed Clark Boulevard extension. Carried

N 6. Discussion, re: Development Charges Background Study and Draft By-laws (File F85)

J. Biggart, Kerbel Group Inc. indicated that the development industry is concerned about the proposed increases in the Development Charges and requested that this item be included on the next Economic Development Committee Agenda to allow Committee to discuss this matter prior to it being approved by Council in August.

EC074-2004 That the Development Charges Background Study, including the staff report, dated June 3, 2004 from L. McCool, City Manager and A. Ross, Commissioner of Finance and Treasurer, that was considered by Council on June 21, 2004 (Council Resolution 165-2004) be included on the Economic Development Committee Agenda for the meeting scheduled to be held on July 12, 2004 for information and discussion by the Committee. Carried

N 7. Discussion, re: Economic Development Committee Meetings for July and August

Direction was given That the City Clerk’s Office poll the members of the Economic Development Committee to determine if quorum will be achieved at the July 12, 2004 and August 9, 2004 Economic Development Committee Meetings and advise the Chair in this regard.

O. Referred Matters

* O 1. List of Outstanding Items – Economic Development Committee (File G24).

EC075-2004 That the List of Outstanding Items for the Economic Development Committee be received. Carried

P. Deferred Matters - nil

2004 06 23 Page 10 of 11 Minutes Economic Development Committee

Q. Question Period - nil

R. Public Question Period - nil

S. Adjournment

EC076-2004 That this Economic Development Committee do now adjourn to meet again on Monday, July 12, 2004 at 12 noon or at the call of the Chair.

Carried

2004 06 23 Page 11 of 11