Case Study Sharechat3

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Case Study ShareChat Reaches Its Target Audience With Appnext Recommendation Engine THE RISE OF SHARECHAT ShareChat aims to provide a comfortable digital space not only for the people who want to use the Internet in their mother tongue but also for first-time internet users, to share their thoughts, emotions, opinions and become friends with others without any language barrier. PLATFORM INSTALLS MAIN MARKETS Android 100,000,000+ India GROWING SHARECHAT Primary Goal: Boosting UA With Regional Language Users ShareChat has an ongoing need for multiple language discovery channels to first-time internet users in India and to continually acquire and maintain high-intent customers, beyond social media channels, especially on mobile. In the saturated internet and social media marketplace, the fundamental challenge lies in being visible and easily discoverable by the right audience in various touchpoints throughout their day. DISCOVERED WITH APPNEXT Appnext is a leader in serving hyper-personalized app recommendations to mobile users throughout their day via multiple touchpoints. Appnext guides customers through the massively crowded app marketplaces. The platform serves personalized app recommendations to 300 Million daily active users (DAU) worldwide, during 80% of their device usage time outside the duopoly apps. Since their partnership with Appnext, ShareChat's daily UA in multiple languages has grown substantially, enabling ShareChat to get discovered by high-intent users via exclusive on-device and in-app placements, providing easy content discovery to their users. THE RESULTS ShareChat Make Friends, WhatsApp Status & Videos Retention 50% 72% Rate Target Result WHY APPNEXT WORKS Appnext continuously engages Appnext app placements are Appnext locates high-intent users and re-engages users. Over 750 unmissable. Appnext serves 3 via user intelligence technology. Million customers interact with Billion app suggestions by 60 Utilizing machine learning the Appnext powered app Thousand different apps both platform serves apps at the right recommendations on average 20 in-app and on-device via more time to the right person, leading than 10 Thousand mobile to targeted advertising that times every single day. touchpoints. converts. "Appnext has provided us with such an language-specific campaigns. Appnext enables us to unprecedented amount of visibility, operate in a much more agile, proactive and transparency and control over our strategic manner with precise users targeting resulting unmatched performance.” Suraj Kawade, User Acquisition and Partnership Manager at ShareChat ABOUT APPNEXT Appnext is the largest on-device and in-app discovery platform, powering 3B app recommendations via over TOP 10 SDK 110K ESTABLISHED 20 daily interactions along users' mobile journey. with 60k apps developers in 2012 Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a new discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext's recommendations 8 OFFICES 60B MONTHLY 300M DAU are helping app marketers reach more engaged users worldwide requests timeline and get their apps discovered, used and re-used. appnext.com.

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Arxiv:2010.13387V2 [Cs.SI] 10 Jul 2021 a Video Is Recirculated with a Misleading Text Message
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