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Sharechat Users Made in India Social Media App For the LOCALS of To help you GO Local, GROW Local Language wise MAUs 70 Mn 15 Monthly active Languages/ users Dialects Punjabi Bengali Marathi 4.1 Mn 3.2 Mn 5 Mn Gujarati Malayalam 2.7 Mn 4 Mn 30 Mn Kannada 21 Mn Daily active 4.6 Mn Creators users Hindi Telugu 14.2Mn 7.9 Mn 30 Mins 15 Bn Time spent/user WhatsApp Tamil per day Shares per month 11.6 Mn 10Bn+ Video Plays per month Our Audience ShareChat Users Tier-2/3/4 No email, Cities mainly WhatsApp Regional Entertainment Language First Focused Internet Age Video/Image < 2 years preferred AGE GROUPS 70% Users across 800 18-24 Yrs 50% 30% cities of India 25-30 Yrs 30% 35+ Yrs 20% Our Existing Partners Partners in discussion Campaign Flow | Platform Journey Native Impact ShareChat Trends Brand’s Hashtag Brand’s Video pinned on Interstitial Banner First Pinned Post on Bucket in ‘Explore’ page pinned on top top under the hashtag on App exit Home page *Native Impact is a one day roadblock property Inventory Offerings PGC Partner Generated Content Impact Native Video Native Image Interstitial on Properties Ads post exit First post on Promoted in Video Pin post in tag Full screen trending feed feed and Pin post in feed and content image/video (Daily roadblock) Tag feed bucket feed 9 & Videos Advertising on ShareChat Ad Universe 150 Mn 35 Mn 40 Mn 20 Mn Daily Ad Impact Properties Video Ad Impressions Daily Active Users Impression Daily Impression Case Studies Facebook Interstitial Campaign to create Brand Awareness MarKet : Pan-India Campaign Duration : 1-Month Highlights : • Interstitial Ad campaign where the Ad appears when the user exits the App • Establishing contact with Tier 1, 2, 3, 4 users at granular level • Communication of ‘More Together ’ to open up and connect with more people 26 Mn 27.2 Mn 1.5% 7% Targeted Views Achieved Views Targeted CTR Achieved Views Amazon #NayiShuruwat PGC Campaign – To Drive Awareness and create buzz about #NayShuruwat Video in 5 languages Languages: Hindi, Tamil, Malayalam, Bengali, Marathi Languages: Hindi, Tamil, Malayalam, Bengali, Marathi Total Views Unique views 7 Mn 2.5 Mn Impressions Clicks Engagement 4,72,912 15,561 24,927 Likes 3,579 Shares 7,078 Favorites Airtel Interstitial Campaign to promote Interstitial Campaign to promote New Recharge offer for Airtel Users Insurance offer for Airtel Users Languages Languages Hindi, Telugu, Hindi, Tamil, Telugu, Bengali, Odia Malayalam, Bengali, Odia, Marathi Duration Duration 15-Days 17-Days Views Clicks Views Clicks 2.5 Mn 1.2 Lacs 8.6 Mn 5.3 Lacs Kurkure #BaapReBaap PGC + UGC Campaign to create buzz about launch of new LTO Flavors Languages : Hindi, Punjabi, Bengali, Odia Duration : 1 -weeK Highlights : • For the first time, ‘Gif’ video sticker was used on ShareChat and users were asKed to enact on the KurKure’s Audio Filter • ‘#BaapReBaap’ became one of the overall top 5 trending hashtags in Hindi on ShareChat within a few hours of campaign launch • The campaign went Viral giving a total of 4K+ UGCs against a target of 800. 11.5 Mn 4k+ 83k+ 20k+ Views UGCs Likes Shares BLS & POLLS Languages: Hindi, Tamil, Malayalam, Bengali, Marathi, Telugu Awards Mobby’s award for Mobile, ABP Brand Excellence Entertainment and Digital Global MarKeting Award Technology Excellence Awards Best use of Best Social Media in Emerging Mobile App Marketing for Brand award in Social Oyo Rooms networking campaign Award for Innovative Best use of Best Use of launch of the Social Media in Social Media year award Marketing for Campaign for For MTR Oyo Rooms OYO Rooms Campaign campaign campaign Brand Safety Measures Content Uploaded by Users KEY ASPECTS REVIEWED Content Scanned by API 1. Image Processing 2. User Profile History Low Score High Score 3. Community Reports 4. Manual Reviewing 5. User Bans 6. Video Reviews Content reviewed by content ops team Approved Disapproved Why ShareChat? Massive Scale in regional audiences with 60Mn MAUs Significant time spent on short video consumption Brands can now by users. go regional with Multiple ad placements like impact, native video, image post, exit interstitial etc PROGRAMMATIC READY #Disclaimer These ideas are for pitching and evaluation purposes only. For any usage or implementation of the same, please obtain rightful permissions from ShareChat. .
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