Screen in South - The way that the South Korean government makes screen tourism to attract tourists from to improve the development of tourism.

4 Conclusion

Korean drama is able to hit, lively and humanize is probably a magic weapon for its success. With a 3 The South Korean Government delicate way to show the real life, seemingly trivial, but people feel kind. is a detail of the subtle • The Korean government has paid more and more grasp to complete the conquest of the audience. The 1 Introduction attention to make Korean drama successful and let the influence of Korean drama has gone beyond the producer make the drama not only is a drama but also is connotation of culture itself, it change the image of the a travel promotion video. Every sensational Korean • Screen Tourism is a way to promote and market a new Korean people in the world and bring great economic drama will choose a scenic spot to do shooting location, tourist destination and it has the potential to create stand benefits to . South Korea's tourism sector and then through the Korea National Tourism out for its own country in the international marketplace. is clever to use the influence of the development of Administration to promote to other country. Help and tourism products and has achieved remarkable results • In Asia, screen tourism is gradually risen in the tourism support the producer and production company to right now. It is a brilliant idea to use Korean drama as produce a good drama to attract tourists. And play an industry, especially in South Korea. Because of the heat external forces in tourism marketing. This kind of important role in making the drama and promote the of and Korean dramas, Screen tourism or method is very worthy of other country's tourism in all drama to East Asian, even though all over the world. film-induced tourism become one of the tourism trends aspects of reference and reflection. in South Korea. • There have two distinct types of drama's setting can promote the city tourism, which is: "outdoor setting" and "city placement". Both of them are positive encourage Tourists are taking selfies producers and studios to film the drama at the location 5 References with mural in Ihwa Mural and it can influence drama viewers' belief and behaviors Village, – a popular favorably. screen tourism attractions . Kim, M. (2011). The Role of the Government in Cultural Industry: Some [Image via Korea Tourism Observations From Korea's Experience. Keio Communication Organization Promotions • South Korea government has a discovery that the Review, (33), 163-182. Retrieved from for Hallyu Tours] popularity of K-dramas led to a tourism boom. So the http://www.mediacom.keio.ac.jp/publication/pdf2011/10KIM.pdf country is catering to tourists by utilizing settings from 2 Kim, S. (2011). Audience involvement and film tourism experiences: Korean drama & East Asian Tourists popular Korean dramas to bolster the tourism Emotional places, emotional experiences. Tourism Management. experience. (Omege, J. 2016) doi:10.1016/j.tourman.2011.04.008 • Korean people are smart and much better at using small Kim, S. (2012). The Impact of TV Drama Attributes on Touristic screen products to promote their big tourism. As a Experiences at Film Tourism Destinations. Tourism Analysis, 17(5), country in East Asia, Korea's own culture, geography 573-585. doi:10.3727/108354212x13485873913804 and drama's stories are close to other East Asian' lives. Kim, S., Long, P., & Robinson, M. (2009). Small Screen, Big Tourism: The Role of Popular Korean Television Dramas in South Korean While people watch dramas, they are prone to Visitors attend an exhibition which features sets Tourism. Tourism Geographies, 11(3), 308-333. resonance, pull into the distance between Korea and and stage props from ‘My Love from Another Star’ at Dongdaemun Design Plaza back in doi:10.1080/14616680903053334 themselves, and also to strengthen the people's attitude June of 2014. [Image via Korea Tourism Oh, Y. (2014). Korean Television Dramas and the Political Economy of Organization Promotions for Hallyu Tours] to Korea in order to improve people's travel motivation to City Promotion. International Journal Of Urban And Regional Korea. Research, 38(6), 2141-2155. doi:10.1111/1468-2427.12172 • Tourists’ emotional places are not only happened while Omega, J. (2016). South Korea Credits K-Dramas For Tourist Boom, Utilizes Settings From Popular Dramas To Bolster Tourism they watch the drama but also happened while they Experience. The Inquisitr News. Retrieved 16 February 2017, from travel to the shooting location. At that time, their emotion http://www.inquisitr.com/2952203/south-korea-credits-kdramas- Fans of the popular Goblin drama have been tourist-boom-utilizing-drama-settings-bolster-tourism-experience/ will involve the shooting location and experience in it. flocking to the beach-side location to admire and Tourists as viewers with a higher degree of involvement experience the view in person. A clever merchant there is offering a bouquet of flowers, a red scarf, Kaity Wang (Siyu) and consumption through their personal viewing and an umbrella, for only 1,000 won (or 1 US experiences through the drama were likely to be dollar) each, so that visitors can re-create the 575280524 romantic scene from the drama. [Image via Hospitality Management satisfied with their screen tourism experiences. (Kim, S. DramaFever] 2011) Vancouver Island University