Expo November 2012 \58 in Japan, If You’Re Not Doing ‘Rajio Taiso’ You’Re Either Dead Or You’Ve Slept In

Total Page:16

File Type:pdf, Size:1020Kb

Expo November 2012 \58 in Japan, If You’Re Not Doing ‘Rajio Taiso’ You’Re Either Dead Or You’Ve Slept In EXPO November 2012 \58 IN JAPAN, IF You’re noT DOING ‘rajio Taiso’ You’re EITHER DEAD OR You’ve SLEPT IN. MILLIONS OF JAPANESE RISE EARLY EVERY MORNING TO GET TOGETHER and do radio exercises – THE REST DO THEM AT WORK. writer Kenji Hall photographer Kohei Take TUNE IN AND WORK OUT issue 58 — 195 DON’T stoP Moving —Japan Two minutes until showtime and a murmur of anticipation ripples through the crowd. On a stage at a school gym in western Japan the instructor, flanked by two slender women in T-shirts and pink sweatpants, tells the gathering of 800 people standing in tidy rows to take a breather and drink some water. Strong gusts from an approaching typhoon rustle the gym’s curtains. “It’s hot and muggy today so let’s make sure we don’t overdo it,” the instructor, Hajime Tago, says. Twenty seconds before 06.30 ticks around he urges people to take their places. “OK everyone, here we go!” As music blares from the speakers, Tago raises his arms and wiggles his fin- gers; on cue the crowd applaud enthu- siastically. “Good morning to everyone here on location and around the country and to those of you tuning in from over- seas!” Tago says. “We’re broadcasting live from Hokuei town in Tottori prefecture.” For the next 10 minutes, Tago leads his charges in a series of stretches, twists, lunges and jumps as a woman at a piano plays a catchy tune to set the rhythm and pace (see page 204). To millions of Japanese, mornings wouldn’t be the same without rajio taiso: radio exercises. Nearly everyone knows the five-minute dai-ichi (first) routine by heart. From very early on they learn the moves at school or in neighbour- Nikka Whisky Distilling Co hood parks and commit to memory the soundtrack that public broadcaster nhk At Nikka Whisky Distilling’s factory in airs on TV and radio up to seven times Kashiwa city, the rajio taiso theme song a day. When they join the workforce marks the official start of the day at 08.25. it’s often a part of their daily regime at Lasting just five minutes, the exercises are a crucial warm-up for employees before offices, factories and shops. “For Japanese they head to their stations. It’s not just people, doing rajio taiso becomes second about the health benefits, though: the nature,” says Taketoshi Kishimoto, the camaraderie counts, too. “Think of it as 53-year-old general manager of Nikka a form of communication,” says Taketoshi Whisky Distilling’s factory in Kashiwa Kishimoto, general manager at the bottling factory. Kishimoto has been doing rajio city, northeast of Tokyo (see right). taiso for so many years that he only needs The genius of rajio taiso is that it can to hear the music and his body knows what be done anywhere by anyone. When mon- to do. “It’s like riding a bicycle,” he says. ocle visits nhk’s TV studio (page 208), 01 196 — issue 58 issue 58 — 197 Setagaya park The early-morning scene at Setagaya park in Tokyo is a familiar one at parks across Japan: it’s just a few people standing around a radio half an hour before public broadcaster NHK’s 06.30 rajio taiso pro- gramme. Suddenly, with minutes to go, the gathering swells. They start by singing a song and soon they are moving in unison to the music. In summer they are joined by schoolchildren who collect stamps in a booklet for attending and later trade said booklet for stationery or snacks, a reward for being diligent. Alas, some resi- dents near small parks have complained about the noise at such an early hour. 198 — issue 58 issue 58 — 199 Meiji On the rooftop of a building at food producer Meiji’s milk and yoghurt factory in Toda city, north of Tokyo, 50 workers in white uniforms are bending and stretching and twisting together before they hit the production line. Rajio taiso is a tradition at Meiji that dates back to 1966, when back injuries were a common complaint among the company’s factory workers. No president in Meiji’s 95-year history has ever made the exercises a require- ment but they are now a daily ritual for all employees. After 08.00 exercises the managers offer reminders about safety and injuries, ending the powwow with a flourish: the “zero accidents” chant. 200 — issue 58 issue 58 — 201 National Radio Exercises Federation At the Tokyo headquarters of the National Radio Exercises Federation the staff do 10 minutes of exercises at 15.00. The non-profit group, which exists solely to promote rajio taiso, organises events and acts as a historical archivist. But to keep the practice alive it relies on volunteers who run more than 1,000 local chapters in parks, schools and offices. In 2005, the federation came up with written and physical tests to certify new rajio taiso teachers who are then qualified to teach at regional and community level. Last year more than 60 per cent of test-takers passed. 202 — issue 58 issue 58 — 203 Hokuei gym For nearly two months in summer, NHK airs its radio progamme live from a dif- ferent place every day. It’s a big deal for locals and helps keep rajio taiso going at the grass-roots level. In late September the national tour swung through Hokuei, a town of 16,000 in Tottori prefecture, west- ern Japan. More than 800 people young and old turned out for the 06.30 broadcast. The event was scheduled to be held on the playing field of a school and organisers were expecting 1,600 people. However, showers and strong winds forced organis- ers to move the event into the gym. 204 — issue 58 issue 58 — 205 Mitsubishi Electric Rajio taiso has been a fixture of the workplace in Japan for as long as anybody can remember; many people can’t even remember when it started. “We don’t have records of why or how long ago this daily rajio taiso routine began,” says Mitsubishi Electric spokeswoman Haruka Takahashi. At the manufacturer’s global headquarters in Tokyo nearly everyone occupying the cubicles in the factory automation systems group gets up for the five-minute morning session. “I asked one veteran who joined in 1974 and he said that the company was already doing it when he joined,” says Takahashi. 206 — issue 58 issue 58 — 207 two instructors and six models are record- ing a run-through of the 13 moves in the dai-ichi routine, the one suitable for all ages. Later they do the more rigor- ous dai-ni (second) version, aimed at a younger, more active crowd. “Every movement is carefully designed to get you to work muscles that you wouldn’t normally use,” says 39-year-old instruc- tor Mika Okamoto. Rajio taiso was an American idea before the Japanese made it their own. In the 1920s, Japan lagged behind richer Western nations by almost every yardstick: economic growth, health standards, lon- gevity. Government officials felt there was a need for something that would improve the lot of the ordinary Japa- nese. So they did what anyone in their situation would: they sent their best and brightest overseas to learn from the West. One official from the life-insurance division at what was then Japan’s post and telecommunications ministry returned from the US with a proposal for an exercise regimen modeled on Metro- politan Life Insurance Co’s 15-minute radio calisthenics. By 1928, Japanese postal-service employees at all 20,000 outlets were out on the curb every day to demonstrate the moves. Eight decades on the practice shows no signs of dying out. According to the non-profit National Radio Exercise Federation (see page 202) roughly one in five Japanese – amount- ing to 28 million people – does rajio taiso. Offices and factories play recordings of nhk’s programmes and schoolchildren do the exercises as part of their physi- cal education. Meanwhile, trendy newer versions abound: Otona no Rajio Taiso NHK television studio (Radio Exercises for Adults) was recently in the best-seller book charts for more Every so often NHK’s three instructors, than two months, redirecting attention six models (“assistants”) and a pianist go back to the original. into a TV studio to record shows called Minna no Taiso (Exercises for Everyone) Rajio taiso is successful because it and Terebi Taiso (TV Exercises); they has become many things: a warm-up record for radio, too. The format for TV has exercise for the health-conscious; a rou- remained largely unchanged for decades: tine for the elderly; team-building for an instructor off-camera leads the exercise corporate Japan; and a seasonal ritual while women in leotards and ballet shoes demonstrate correct form to a live piano for schoolchildren. It’s tempting to view accompaniment. There’s something very it through a regional lens, comparing it old-fashioned about the costumes and to locals doing tai-chi or stretching in backdrops. Every show looks almost city parks and plazas from Singapore identical but Yoshitaka Iwasaki, who to Shanghai. But staying limber is only has directed the programme for the past decade, says there are subtle changes – part of the reason Japanese still do syn- camera angles and costumes, for instance chronised radio calisthenics; the impor- – in response to viewers’ requests. tance of group dynamics in Japanese culture explains the rest. — (m) 208 — issue 58 issue 58 — 209.
Recommended publications
  • Auction Lot List
    Lot No Lot Tittle Size Low High NV Orphan Barrel 26 Year Old Single Malt 1 x 750ml 250 380 1 Scotch Whisky, Forager's Keep (2019), Bottled by Orphan Barrel Whiskey Company NV Orphan Barrel 26 Year Old Single Malt Scotch Whisky, Forager's Keep (2019), Bottled by Orphan Barrel Whiskey Company Lot Details 48% NV Booker's Straight Bourbon Whiskey, 30th 1 x 750ml 300 450 2 Anniversary (2018), James B. Beam Distilling Co. (owc) NV Booker's Straight Bourbon Whiskey, 30th Anniversary (2018), James B. Beam Distilling Co. 62.90% Lot Details NV Buffalo Trace Straight Bourbon Whiskey, 3 x 375ml 380 550 3 Single Oak Project, Barrel #22, Buffalo Trace Distillery (375ml) (3 oc) NV Buffalo Trace Straight Bourbon Whiskey, Single Oak Project, Barrel #22, Buffalo Trace Distillery (375ml) Lot Details 45%; two base neck, one top shoulder; one capsule nicked NV Eagle Rare 17 Year Old Straight Bourbon 1 x 750ml 850 1300 4 Whiskey (2018 bottling), Buffalo Trace Distillery NV Eagle Rare 17 Year Old Straight Bourbon Whiskey (2018 bottling), Buffalo Trace Distillery 50.5% Lot Details NV Elijah Craig 23 Year Old Straight Bourbon 1 x 750ml 250 380 5 Whiskey, Barrel #102 (2018), Elijah Craig Distillery (Heaven Hill) NV Elijah Craig 23 Year Old Straight Bourbon Whiskey, Barrel #102 (2018), Elijah Craig Distillery (Heaven Hill) Lot Details 45% NV Elijah Craig 18 Year Old Single Barrel 1 x 750ml 180 280 6 Straight Bourbon Whiskey (2018), Elijah Craig Distillery (Heaven Hill) NV Elijah Craig 18 Year Old Single Barrel Straight Bourbon Whiskey (2018), Elijah Craig Distillery
    [Show full text]
  • Bourbon American Rye Asian Irish Scottish
    BOURBON RYE Elijah Craig Small Batch, Heaven Hill Distillery, 8 Old Forester, Louisville, KY 9 Bardstown, KY High West Double Rye, High West Distillery, Park City, UT 9 Buffalo Trace, Buffalo Trace Distillery, Frankfort, KY 9 Knob Creek Rye, Knob Creek Distillery, Clermont, KY 12 High West American Prairie Reserve, Park City, UT 9 Wyoming Whiskey Small Batch, Kirby, WY 10 High West Rendezvous Rye, Park City, UT 14 Basil Hayden’s, Kentucky Springs Distilling, Frankfort, KY 10 Willet Family Estate, Willet Distillery, Bardstown, KY 15 Four Roses Small Batch, Lawrenceburg, KY 10 Col. E.H. Taylor Rye, Bottled-in-Bond, 16 Larceny, Heaven Hill Distillery, Bardstown, KY 10 Old Fashioned Copper Distillery, Frankfort, KY Noah’s Mill, Kentucky Bourbon Distillers, KY 12 Angel’s Envy Finished Rye, Louisville, KY 17 Weller Special Reserve, 12 WhistlePig 10yr Straight Rye, Shoreham, VT 17 Buffalo Trace Distillery, Frankfort, KY High West Yippee Ki-Yay, Park City, UT 18 Col. E.H. Taylor Small Batch, Bottled-in-Bond, 12 WhistlePig 12yr Old World Rye, Shoreham, VT 21 Old Fashioned Copper Distillery, Frankfort, KY A Midwinter Nights Dram Act 6, Park City, UT 22 Wyoming Whiskey Hole in the Wall, Kirby, WY 13 WhistlePig 15yr Straight Rye, Shoreham,VT 42 FEW, Few Spirits Distillery, Evanston, IL 13 WhistlePig 14yr Black Prince, Shoreham,VT 55 Wild Turkey Rare Breed, Lawrenceburg, KY 13 WhistlePig 13yr The Spirit of Mauve, Shoreham,VT 60 Wyoming Whiskey Local Private Stock, Kirby, WY 14 Wyoming Whiskey Single Barrel, Kirby, WY 15 Blanton’s, Buffalo Trace Distillery,
    [Show full text]
  • CSR REPORT Corporate Social Responsibility Report 2005
    Can the information Are the quality be easily understood assurance systems What are the key by individual sufficient shareholders? considerations for and effective? prospective business relationships? Asahi Breweries Group CSR REPORT Corporate Social Responsibility Report 2005 What are Is the employee the relationships performance system with local fair and unbiased? communities? What is being done to care for the environment? Editorial Policy CONTENTS In order to increase public understanding of the Asahi Breweries Group’s CSR activities and facilitate access � to information, this year we are providing reports on our Editorial Policy 1 CSR activities through the following three media. Executive Message 3 Corporate Philosophy and Guidelines for Corporate Activity 4 Asahi Breweries Group CSR REPORT 2005 Outline of the Asahi Breweries Group 5 The printed report presents an overview of the Asahi President’s Message 7 Breweries Group’s CSR activities from social, economic Corporate Governance 11 and environmental perspectives, as well as detailed actions. It is organized according to the respective Compliance 13 interests of various stakeholders, including consumers, � business partners, shareholders, local communities, and Activity Report 2004 employees. Data is also provided for major performance areas. This year, we have also included a number of Special Features: Six Priority Initiatives 17 feature articles to spotlight specific priorities of the Asahi Pursuit of Quality 19 Breweries Group. Encouraging Moderate & Responsible Drinking 22 For Consumers and Citizens 25 Asahi Breweries’ Quality Assurance System 26 Web Site & Pamphlet (in Japanese) In addition to the content of Asahi Breweries Group CSR From Customer Protection Perspectives 29 Report 2005, the Web site contains detailed performance Moderate & Responsible Drinking and Health 32 data.
    [Show full text]
  • Nikka Whisky Introduces Nikka Days
    Media Contacts: Tori Katz, Wagstaff Media & Marketing [email protected] Michelle Flores, Hotaling & Co. [email protected] NIKKA WHISKY INTRODUCES NIKKA DAYS *A Vibrant Blended Whisky for Everyday Sipping* *An Exciting New US Summer Release* (SAN FRANCISCO, July 8, 2020) – It’s time to brighten up the bar cart with a new blended whisky from the award-winning Nikka Whisky. With more than 80 years of mastery in blending, Nikka introduces NIKKA DAYS (40% ABV), a delicious whisky for everyday drinking occasions. Imported by San Francisco’s Hotaling & Co., NIKKA DAYS features bright and modern packaging to reflect the floral and smooth whisky within and will be available for purchase at select retailers for $49.99, beginning in July 2020. Both the flavors and appearance of NIKKA DAYS were designed to highlight the bright side of whisky and whisky consumption. The blend is structured by the mellow and smooth Coffey Grain Whisky and aromatic non-peated Miyagikyo malts, along with a touch of Coffey Malt Whisky and Yoichi malts to enhance the bright sweetness and rich body. The complex and delicate blend results in an extremely silky mouthfeel, with fruity and floral flavors that rise and expand, leaving behind a delightful aftertaste. “As the name suggests, NIKKA DAYS has been developed for whisky lovers who appreciate fine drinks on any casual day,” says Emiko Kaji, Nikka Whisky international business development manager. “This elegant whisky can be enjoyed neat, on the rocks, in a simple highball or refreshing cocktail. We hope that NIKKA DAYS will complement and elevate your day.” “With a unique and modern design, NIKKA DAYS is an exciting addition to Hotaling & Co.’s extensive portfolio of curated whiskies and artisanal spirits,” says Hotaling & Co.
    [Show full text]
  • Training and Dialogue Programs
    TRAINING AND DIALOGUE PROGRAMS GENERAL INFORMATION ON Promotion of Cleaner Production for Southeast European Countries 地域別研修「南東欧地域 クリーナープロダクション振興」 JFY 2011 <Type: Solution Creation / 課題解決促進型> NO. J11-04166 / ID.1184076 From: July 2011 to May 2012 Phase in Japan: From September 27, 2011 to November 19, 2011 This information pertains to one of the Training and Dialogue Programs of the Japan International Cooperation Agency (JICA), which shall be implemented as part of the Official Development Assistance of the Government of Japan based on bilateral agreement between both Governments. I. Concept Background As global warming becomes more serious on global scale, energy-use efficiency has attracted attention as a countermeasure. "Cleaner Production(CP)" is a productive technology system that satisfies both reduction of environmental contamination and productivity enhancement. This technology is designed to save energy and resources, and to enhance corporate energy-use efficiency. In southeast European countries legal regulation to companies does not work well due to undeveloped environmental legal system. On the other hand companies recognize that it is necessary to follow EU standards of environmmental measures in order to expand production activities. In this context CP is drawing attention as one of the countermeasures. In Serbia and Macedonia cleaner production center was established in 2007 with support of UNIDO and now operates in house trainings and experts education for promotion of CP, reflecting a growing demand for CP. Our training site, Kitakyushu city is one of Japan’s four largest industrial zones. The city has a history in which the serious pollution problems occurred in the period of high economic growth 1950’s to 70’s, and the city has controlled the pollution by addressing it with the administration, companies and citizens as one.
    [Show full text]
  • Porträts Der Malt-Whisky-Destillerien in Schottland
    Porträts der Malt-Whisky-Destillerien in Schottland Porträts der Malt-Whisky-Destillerien in Schottland · Überblick »Gebrauchsanleitung« zu den Porträts · Porträts der Malt-Whisky-Destillerien in Schottland 294 295 Überblick »Gebrauchsanleitung« Abkürzungen der zu den Porträts Namen oder In den »Porträts der Malt-Whisky-Destillerien Die Destillerien werden in alphabetischer Rei- Schottlands« stelle ich Ihnen auf jeweils zwei henfolge vorgestellt. Bei den einzelnen Porträts Bezeichnungen der Seiten alle zurzeit aktiven Malt-Whisky-Des- lernen Sie den geschichtlichen Werdegang der wichtigsten Firmen tillerien Schottlands vor. Ich habe jede dieser Destillerie, ihre Produktionsanlagen und die Destillerien in den letzten Monaten persönlich dort produzierten Whiskys kennen. Sie erfah- oder Firmengruppen besucht. Destillerie-Manager/-Managerinnen ren auch, durch welche Besonderheiten sich oder ihre Stellvertreter/Stellvertreterinnen ha- die betreffende Destillerie auszeichnet. Viele schottische Destillerien wurden im Laufe ben sich die Zeit genommen, mir ihre »heiligen Fotos illustrieren das Beschriebene, und eine ihrer Geschichte – mehr oder weniger freiwillig Hallen« zu zeigen. Sie haben geduldig meine kleine Übersichtskarte zeigt Ihnen die geogra- – Teil großer Organisationen, Firmengruppen Fragen beantwortet und es an vielen Orten er- fische Lage der Destillerie. Im grau unterlegten und Konzerne. Einige Akteure spielen dabei möglicht, Fotos zur Illustration dieser Destille- Kästchen finden Sie eine Zusammenfassung der eine besonders große Rolle: DCL, UDV, Diageo rie-Porträts aufzunehmen. Ich bedanke mich wichtigsten Angaben zur Destillerie: usw. Weil sie in den Destillerie-Porträts immer bei allen, die dazu beigetragen haben, Sie, liebe · die Bedeutung des Namens wieder genannt werden, stelle ich diese Firmen Whiskyliebhaber und -liebhaberinnen, mit den · die Aussprache des Destillerienamens (ohne bzw. Organisationen hier zusammenfassend neuesten Informationen zu versorgen.
    [Show full text]
  • The Colors of Japan
    VOL. 149 OCTOBER 2020 THE COLORS OF JAPAN 6 12 Dyeing by Natural Color The Golden Rice Fields of An interview with Shimura Yoko, a dyeing Owarabi and weaving artist who creates textiles In autumn, the iconic rice terraces using only plant-based dyes. of Owarabi in Yamanobe, Yamagata Prefecture take on the appearance of a golden-colored carpet. 8 The Colors of Fall Captured in Waka Poetry The colors of the autumn leaves is a popu- lar theme in the classical poetry of Japan known as “waka.” 14 Gold, Silver, Platinum and Black: The Timeless Art of Makie Features Makie is a technique in which traditional themes of natural beauty are created by sprinkling gold, silver or platinum powder over jet-black lacquer. 10 The Light of the Moon “Instead of being called the ‘Land of the Rising Sun,’ Japan should be called the ‘Land of the Beautiful Moon.’” —Peter MacMillan 4 22 24 PRIME MINISTER’S POLICY-RELATED NEWS SCIENCE & TECHNOLOGY DIARY Preparing for Disasters High-Precision, Full-Color Also Together Printing without Ink COPYRIGHT © 2020 CABINET OFFICE OF JAPAN WHERE TO FIND US The views expressed in this magazine by the interviewees Tokyo Narita Airport terminals 1 ● JR East Travel Service Center (Tokyo Narita Airport) ● JR Tokyo Station Tourist and contributors do not necessarily represent the views of Information Center ● Tokyo Tourist Information Center (Haneda Airport, Tokyo Metropolitan Government the Cabinet Office or the Government of Japan. No article Building, Keisei Ueno Station) ● Niigata Airport ● Chubu Centrair International Airport Tourist Information & or any part thereof may be reproduced without the express Service ● Kansai Tourist Information Center (Kansai Int’l Airport) ● Fukuoka Airport Tourist Information permission of the Cabinet Office.
    [Show full text]
  • En HAMRHQQ Bar1910 Menu
    TRIPLE TASTE TASTE THREE DIFFERENT WHISKIES WHISKY FLIGHT NO.1 – OF OUR CHOICE (2 CL) STRATHISLA - HOME OF CHIVAS 17,00 EUR CHIVAS REGAL EXTRA A BLENDED SCOTCH WHISKY INCLUDES EXTRA SHERRY-CASK-MATURED MALTS. FRUITY & SWEET WITH HINTS OF TOFFEE. STRATHISLA 12 YEARS KEITH, SPEYSIDE A CLASSIC SPEYSIDE WHISKY. THE „HEART“ OF THE CHIVAS BLENDS. RICH, FRUITY AND FLORAL SINGLE MALT. LONGMORN DISTILLERS CHOICE ELGIN, SPEYSIDE TRIPLE TASTE A WONDERFUL BALANCED SINGLE MALT WHISKY. SWEET WITH NOTES OF TOFFEE, GINGER AND CARAMEL THIS IS A LIMITED, SPECIAL OFFER. DISCOUNT IS NOT AVAILABLE. COCKTAILS – WHISK(E)Y OLD FASHIONED 15,00 EUR WHISKEY SOUR 15,00 EUR MANHATTAN 14,00 EUR MINT JULEP 15,00 EUR WOODFORD RESERVE BOURBON / WOODFORD RESERVE BOURBON / RITTENHOUSE RYE/ CARPANO ANTICA / WOODFORD RESERVE BOURBON / LUMP OF SUGAR / ANGOSTURA BITTERS / LEMON JUICE / SIMPLE SYRUP / NOILLY PRAT FRENCH DRY / MINT LEAVES AND MINT SPRIG / LEMON PEEL / ORANGE PEEL / ICING SUGAR / DASHES OF ORANGE ANGOSTURA BITTERS / CHERRY LUMP OF SUGAR / SIMPLE SYRUP / WATER, SERVED ON A LARGE, ICING SUGAR CRYSTAL CLEAR ICE CUBE WE ALSO RECOMMEND: WE ALSO RECOMMEND: JACK DANIEL’S SINGLE BARREL 15,00 EUR SAZERAC RYE 21,00 EUR SERVED IN ICED SILVER PLATED CUP WE ALSO RECOMMEND: ELIJAH CRAIG BOURBON 15,00 EUR DALMORE HIGHLAND MALT (ROB ROY) 14,00 EUR JACK DANIEL’S SINGLE BARREL 15,00 EUR MAKER’S MARK BOURBON 15,00 EUR WE ALSO RECOMMEND: ELIJAH CRAIG BOURBON 15,00 EUR BROOKLYN 14,00 EUR JACK DANIEL’S SINGLE BARREL 15,00 EUR MAKER’S MARK BOURBON 15,00 EUR BOSTON SOUR 15,00 EUR RITTENHOUSE
    [Show full text]
  • ANNUAL REPORT 2011 Still Refreshing CORPORATE PHILOSOPHY
    Asahi Group Holdings, Ltd. ANNUAL REPORT 2011 Still Refreshing CORPORATE PHILOSOPHY The Asahi Group aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide. CORPORATE BRAND STATEMENT Share the “Kando”* Always creating new value moves people’s hearts and forms a strong bond. Always imagining a fresh tomorrow moves people’s hearts and helps them shine. Sharing these emotional experiences with as many people as possible—this is the mission of the Asahi Group. * Kando is an emotion experienced in various ways. It can be an extreme satisfaction, an extraordinary feeling beyond one’s expectations, and/or a sensitively touching and moving sensation. CONTENTS 02 04 06 14 Financial To Our Interview with Review of Highlights Shareholders the President Operations and Friends Asahi Group at a Glance 16 22 Alcoholic Feature: Beverages Asahi Super Dry 2012 Brand Strategy 23 26 Soft Drinks Food 28 31 Overseas Feature: Operations Growth strategy of the Oceania Operations 32 41 91 Group Management Financial Section Fact Sheets 32 Corporate Governance 36 Risk Management and Compliance 37 Board of Directors, Auditors and Corporate Officers 38 Corporate Social Responsibility (CSR) FORWARD-LOOKING STATEMENTS The current plans, forecasts, strategies and performance presented in this annual report include forward-looking statements based on assumptions and opinions arrived at from currently available information. Asahi Breweries cautions readers that future actual results could differ materially from these forward-looking statements depending on the outcome of certain factors. All such forward-looking statements are subject to certain risks and uncertainties including, but not limited to, economic conditions, trends in consumption and market competition, foreign exchange rates, tax, and other systems influencing the company’s business areas.
    [Show full text]
  • Tom's 50 High-End Single Malt Tasting
    METRO ATLANTA SCOTCH CLUB Tom’s 50 High-End Single Malt Tasting Landmark Diner (Buckhead), 3652 Roswell Rd NE, Atlanta, GA 30305 - Ph: (404) 816-9090 February 22, 2017 (Wednesday) @ 7 PM - 6 High-End Single Malts - $50 WHISKY #1 WOLFBURN Single Malt / NAS (3-yr) / 46% ABV / NCF / OB / Dist Owner: Private consortium / Highland (Northern) Wolfburn Distillery Henderson Park, Thurso, Caithness KW14 7XW SCOTLAND Pronunciation: WOLF-burn (just as it looks) - SWA Whisky Map Location: TBA Translation: Apparently the area contains wolves that drink from Wolf Burn, the adjacent burn (brook or stream), and the source of the distillery’s name. Slogan: “From the last wilderness of Scotland” Region (District): Highland (Northern) - Neighbors: Pulteney, Clynelish/Brora and Balblair Established: August 2012; the original Wolfburn Distillery was operational from 1821 through 1877. All that remained was the flow of water that once fed the mash tun and stills many years ago. The team was convinced that if the water was still there, then the whisky could be too. Date of First Distillation: January 25, 2013 (on Robert Burns birthday) Founder: William Smith, founder and original distiller, was the grandfather of Sir William Alexander Smith. Sir William, the founder of the Boys Brigade, fought in the Napoleonic wars and retired in 1815. He operated the distillery beginning in 1827 and produced thousands of gallons of Wolf Burn whisky annually. Status: Active/Producing Distinction: Thurso is the most northerly town on Scottish mainland; in the largest peat bog area in Europe. Location: It is situated in a small industrial park and admittedly it doesn’t have the appearance of a classic distillery.
    [Show full text]
  • FACTBOOK 2020 (Updated on February 15, 2021) Contents
    FACTBOOK 2020 (Updated on February 15, 2021) Contents Asahi Group Philosophy Medium-Term Management Policy Soft Drinks Business Asahi Group Philosophy …………………… 2 Asahi Soft Drinks Co., Ltd. …………………… 19 Medium-Term Management Policy ………… 3 Sales by Asahi Soft Drinks …………………… 20 Domestic Soft Drinks Market Data ………… 22 Corporate Data Food Business Company Overview …………………………… 4 Asahi Group Foods, Ltd. …………………… 23 Stock Information ……………………………… 5 Domestic Food Business Market Data … 24 Main Associate Companies ………………… 6 Corporate Governance Structure ………… 7 Overseas Business List of Group Production Facilities ……… 8 Company History ……………………………… 9 Europe business ……………………………… 25 Europe Beer Market …………………………… 26 Oceania Alcohol Beverages business ……… 27 Financial and Management Indices Oceania Alcohol Beverages Market ………… 28 Oceania Non-Alcohol Beverages business … 29 Consolidated Financial Statements Southeast Asia Beverages business ………… 30 (J GAAP / IFRS) ………………………………… 11 [Reference] Global Beer Market …………… 31 Group Businesses Asahi Group at a Glance ……………………… 12 Alcohol Beverages Business Asahi Breweries, Ltd. ………………………… 13 Beer-Type Beverages: Sales by Container Type and Market Channel …………………… 14 Sales Volume by Month in 2019 …………… 15 Sales Volume by Month in 2020 …………… 16 Domestic Alcohol Beverages Market Data 17 Liquor Tax ………………………………………… 18 1 Asahi Group Philosophy 2 Medium-Term Management Policy Medium-Term Management Policy Enhancing “Glocal Value Creation Management” based on Asahi Group Philosophy ◆ Strengthening earnings power by further enhancing added value and earnings structure reform ・ Promoting the premiumization strategy by enhancing high- added-value brands in all businesses and expanding the five global brands ・ Reforming the earnings structure in response to changes in the business environment ー Targeting the efficiency of improving earnings structure (total for 2021–2023): over ¥50.0 billion for reallocating on business performance recovery and investments in the enhancement of management resources and reinforcing of ESG initiatives.
    [Show full text]
  • White Glass Pours Red Glass Pours
    WHITE GLASS POURS BRUT NV Piper Sonoma, Sonoma, CA 9 PETILLANT NATUREL NV Bi Fri, Bianco dell’Emilia, IT 12 -SAUVIGNON BLANC - PINOT GRIGIO ’14 Scarpetta, Delle Venezie, IT 10 SAUVIGNON BLANC ’14 Nobilo, Marlborough, NZ 9 OSTEINER ’12 Rippon Vineyard, 13 -“GERMAN RIESLING” - Central Otago, NZ CHARDONNAY ’14 Donkey and Goat, 12 Improbable, El Dorado, CA CHARDONNAY ’13 Sonoma Cutrer, 13 Russian River Ranches, CA ROSE ’13 Sinfo, Barrel Fermented, 15 Cigales, SP SANCERRE ’12 Domaine Vacheron, FR 18 RED GLASS POURS PINOT NOIR ’14 F. F. Coppola, Diamond 10 Collection, Monterey Co., CA TEMPRANILLO ’13 Campo Viejo, Rioja, SP 9 MALBEC ’13 Durigutti, Argentina 9 CARIGNAN ’13 Lioco, Sativa, 15 Mendocino Co., CA ZINFANDEL ’13 Ridge, Three Valleys, 11 Sonoma County, CA CABERNET SAUVIGNON ’12 Los Vascos, Grande 11 Reserve, Chile PINOT NOIR ’13 Chanin, Los Alamos Vin., 20 Santa Barbara County, CA CABERNET SAUVIGNON ’12 Joseph Phelps, Napa, CA 25 HALF BOTTLES ’12 Robert Sinskey, Pinot Blanc, Los Carneros, CA 39 ’12 Joseph Phelps, Insignia, Napa, CA 182 CHAMPAGNE & SPARKLING NV Frederic Magnien, Blanc de Noirs, Brut, 41 Cremant de Bourgogne, FR NV Patrick Bottex, La Cueille, Bugey-Cerdon, FR 50 ’10 Domaine Carneros, Taittinger, Brut, Carneros, CA 68 ’11 J.K. Carriere, Blanc de Noir, Willamette Valley, OR 72 NV Veuve Clicquot, Yellow Label, FR 89 NV Perrier Jouet, Grand Brut, FR 94 ’07 Domaine Carneros, Le Reve, Napa Valley, CA 157 ROSE ’14 Commanderie de Peyrassol, Cotes de Provence, FR 40 ’14 Donkey & Goat, Isabel’s Cuvee, Grenache Gris, 44 Mendocino, CA ’14 J.K.
    [Show full text]