JANUARY 2019 Issue 2019-01 IDC Strategic Alliances and Ecosystem Newsletter Chris Webber Director, Strategic Alliances & Ecosystem Research
[email protected] January 2019 MAXIMIZING OPPORTUNITIES THROUGH STRATEGIC ECOSYSTEMS Key Quarterly Points by Chris Webber Issue Date • Alliance and ecosystem leaders should continue to develop key entrepreneur traits such as; team development, life balance, mentoring, negotiator, creating market disruption and recognizing related opportunities • Ensuring a customer centric business is everyone's job in an organization. While marketers have been ‘the voice of the customer’, businesses must be structured in a way that enables collaboration across all functions – whether a CMO or CCO is at the center of that shouldn’t matter to truly serve that purpose. Strategic alliances and ecosystems leaders can and should play a key role in ensuring appropriate and beneficial collaboration. • Monitor market shifts. Track market trends as well as alliance and ecosystem developments in Asia. Companies are identifying and addressing current business gaps and GTM approaches that could create future competitive forces or provide success models for other markets. • Continue to evaluate all alliance and ecosystem business opportunities and approaches to success with key partners. Focus on ways to compliment your internal expertise and operations. JANUARY 2019 | Issue 2019-01 2 In This Issue Alliances and Industry News Page 3 Recent alliance announcements, industry trends, and organization spot light Companies in the Spotlight