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Key Quarterly Points by Chris Webber JANUARY 2019 Issue 2019-01 IDC Strategic Alliances and Ecosystem Newsletter Chris Webber Director, Strategic Alliances & Ecosystem Research [email protected] January 2019 MAXIMIZING OPPORTUNITIES THROUGH STRATEGIC ECOSYSTEMS Key Quarterly Points by Chris Webber Issue Date • Alliance and ecosystem leaders should continue to develop key entrepreneur traits such as; team development, life balance, mentoring, negotiator, creating market disruption and recognizing related opportunities • Ensuring a customer centric business is everyone's job in an organization. While marketers have been ‘the voice of the customer’, businesses must be structured in a way that enables collaboration across all functions – whether a CMO or CCO is at the center of that shouldn’t matter to truly serve that purpose. Strategic alliances and ecosystems leaders can and should play a key role in ensuring appropriate and beneficial collaboration. • Monitor market shifts. Track market trends as well as alliance and ecosystem developments in Asia. Companies are identifying and addressing current business gaps and GTM approaches that could create future competitive forces or provide success models for other markets. • Continue to evaluate all alliance and ecosystem business opportunities and approaches to success with key partners. Focus on ways to compliment your internal expertise and operations. JANUARY 2019 | Issue 2019-01 2 In This Issue Alliances and Industry News Page 3 Recent alliance announcements, industry trends, and organization spot light Companies in the Spotlight Page 11 Find out about Nutanix Strategic Alliances and Ecosystem Leadership Council Page 12 Highlights of the December 6, 2018 Council and Next Council IDC Directions 2019 Page 13 Details and how to attend Discussion – Market Trend Opinions Page 14 The 4 C's and Citrix Leveraging Alliances and Ecosystems to Enhance Employee Productivity and Experience Portfolio Participate in the Strategic Alliances Quarterly Survey Process Page 16 Make your opinions heard Newsletter Sign Up and GDPR Notice Page 16 Stay informed and GDPR compliance Recent Available IDC Strategic Alliances Related Research Reports Page 17 Research insights available to assist you in your decision-making activities IDC Focused Consulting Page 19 Information regarding IDC's consulting expertise JANUARY 2019 | Issue 2019-01 3 Alliances and Industry News Accenture to Acquire Knowledgent to Expand its Data Management Capabilities – December 2018 What: Accenture recently announced that it has signed an agreement for the acquisition of Knowledgent. The acquisition will enable Accenture to expand its data management abilities that enable companies to attain deep insights into their businesses and customers. Reference https://www.readitquik.com/news/data/accenture-to-acquire-knowledgent-to-expand-its-data-management- capabilities/?utm_campaign=rss_subscribers&utm_medium=feed&utm_source=riq_rss What Traits Entrepreneurs Need to Succeed (Tips for Alliance and Ecosystem Leaders) – December 2018 What: Although the article is focused on key traits for entrepreneurs, the attributes highlighted are similar to ones that alliance and ecosystem leaders should adopt such as; team strength, cultural fit, life balance, necessity of mentors, understanding of how to scale, and the benefits of ecosystems. Reference http://knowledge.wharton.upenn.edu/article/what-traits-do-entrepreneurs-need-to- succeed/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2018-12-18 Dutch Financial Services Firm Teams Up with Indian Supplier HCL – December 2018 What: Netherlands-based financial services firm Aegon has signed an agreement with Indian supplier HCL to support its aim of being digital-first for its 29 million customers. The five-year deal will see HCL support Aegon’s digital transformation through application services, which includes building and managing an ecosystem of suppliers. Ecosystems of software suppliers, including firntechs and insurtechs, are increasingly important for large financial services firms as they attempt to keep up with digital developments in the sector. This involves working with many small companies. “Our business strategy is centered on digital-first, which is paramount to our ability to drive service innovation, attract new customers and drive efficiencies,” said Anke Schlichting, CTO at Aegon. “As a result, it is crucial that we continue to accelerate time to market and have a vendor ecosystem that gives us access to the best capabilities the industry has to offer.” Referencehttps://www.computerweekly.com/news/252454530/Financial-services-giant-transforms-application-delivery-through- HCL?asrc=EM_EDA_105212108&utm_medium=EM&utm_source=EDA&utm_campaign=20181218_HSBC%20taking%20data%20analysis%20service %20to%20business%20customers Its Not What IT Used to Be: Inside Bloomberg's Open-source IT Shop – December 2018 What: Things aren’t what they used to be in information technology. Legacy vendors, and even proprietary startups, have swift competition from open-source communities. The pace of innovation, new releases and updates in open-source is changing how IT teams build infrastructure and applications. Bloomberg LP figured this out through a time-and-resource draining exercise readers are likely familiar with: building a data-science platform. Reference https://siliconangle.com/2018/12/14/its-not-what-it-use-to-be-inside-bloombergs-open-source-it-shop-kubecon/ JANUARY 2019 | Issue 2019-01 4 LG to Push for Cryptocurrency-Based Settlement Project – December 2018 What: LG is pushing for a blockchain-based cryptocurrency project. It recently started a ‘demonstration project for Magok Pay (tentative name)’ within LG Science Park and planning to expand its cryptocurrency platform throughout South Korea during the first quarter of 2019 at the earliest. LG CNS, which has technical skills in blockchain, is going to examine validity of this project after the demonstration project and expand this project throughout South Korea just like Nowon Coin. LG has collaborated up with KB Bank regarding exchange and charging of cryptocurrencies. Reference http://english.etnews.com/20181217200001 Trends for 2019: Brands Stop Talking About Being Customer-Centric – December 2018 What: Brand leaders often talk about being customer-centric but, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall into place will not cut it in 2019. Why Important: Marketers have always been ‘the voice of the customer’ but for them to truly serve that purpose businesses must be structured in a way that enables collaboration across all functions – whether a CMO or CCO is at the heart of that shouldn’t matter. Marketers’ intense focus on customer experience shows no sign of abating, but if brands truly want to meet consumers’ expectations they need to get much closer to their customers, so they can not only react to but anticipate what they want. The brands that don’t focus on this in 2019 will very quickly be overtaken. Strategic alliances and ecosystem partners can play a critical role in truly being customer-centric. Reference: https://www.marketingweek.com/2018/12/12/marketing-trends-2019-customer-centric/?_lrsc=b63c0973-4435-492f-988e-46962d0ec523 How AI-based systems Can Improve Medical Outcomes – December 2018 What: AI-based technology is being deployed in the U.S. health care system. The article provides greater insight on how a systems-based approach is necessary to successfully implement new technology. “Layering on new technology without transforming the underlying workflows, teams, roles and decision-making used to work with it will not shift the cost and value curves nearly enough.” The article provides additional insights discussed by Matt Douglas, Chief Enterprise Architect, Sentara Healthcare / Optima Health, at the December 6, 2018 IDC Strategic Alliances and Ecosystem Leadership Council held in San Mateo CA. Reference http://knowledge.wharton.upenn.edu/article/ai-based-systems-can-improve-medical- outcomes/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2018-12-13 Palantir Offers Cancer Analystics Under Deal with Merck – November 2018 Palantir Technologies Inc. will set up a cancer data analytics joint venture with Merck as the U.S. analytics and security firm makes further inroads into healthcare. Merck is Palantir's exclusive partner within the joint venture but not for all Palantir's healthcare activities. The new U.S.-based venture, called Syntropy, will offer cancer data analytics tools to research centers, combining Palantir’s Foundry data platform with the customer knowledge of Merck’s Life Science business, known as MilliporeSigma, in North America. Reference: https://www.reuters.com/article/us-palantir-merck-kgaa-jv/palantir-to-offer-cancer-analytics-under-jv-deal-with-germanys-merck- idUSKCN1NO1KH JANUARY 2019 | Issue 2019-01 5 AWS Does Hybrid Cloud Through Collaboration with VMware – November 2018 What: Amazon Web Services announced Outposts, a hybrid-cloud offering that uses the same hardware AWS uses in its cloud and can be upgraded with the latest hardware and next-generation instances to run all native AWS and VMware applications. The idea with Outposts is that customers can use the same programming interface, same APIs, same console and CLI they use on the AWS cloud for on-premises applications, develop and maintain a single code base, and use the same deployment tools in the AWS cloud and on premises, AWS wrote. Why Important The announcement
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