COSMOPROF PREVIEW 2017 volume 20 17 A 0 RIC ! 2 ME G A BI TH ’S OR IR F N EW B RO VI OP E SM PR CO CEOs must react to customer complaints

By John R. DiJulius

A NEWSLETTER FOR BEAUTY BUSINESS EXECUTIVES D ealing with customer complaints that make it to senior executives is a critically important strategy, one that most companies fail miserably at in three ways: 1. Not creating a CEO communication strategy nor giving it the attention it deserves. 2. Making it impossible for customers to get in touch with the CEO/president. highlights Mane St. 3. Too often, when someone does get in touch with the CEO, the CEO makes it worse; Ulta opens store #999 on Michigan Ave. 3 see PWC, Lululemon and United Airlines. by Jayne Morehouse How Accessible Are You? It is Appliance category grew 4.5% in 2016 4 CEO, Beauty Industry Report incomprehensible to me how many corporate offices and senior management teams do not How can brands survive? 5 elcome to Beauty handle it well when dealing with the WIndustry Report’s customer. Service Management Group did a J. White launches strategic partnerships 7 2017 Cosmoprof study and found that only 35% of customers North America Preview . were highly satisfied with the service Partner with the next big trend: Marula 8 We understand that recovery of senior leadership, due to them you’re busy. That’s why making excuses, spinning it and insulting BIR previews 500 CPNA launches 10 BIR has done the legwork, customers by not validating their challenges. uncovering 500 new products to help you However, there are exceptions. Umpqua ISBN builds the Ultimate Experience 28 experience a successful show and drive your Bank is aggressive at inviting customer business well into 2018. feedback. Every location has a phone in the Beauty Brands is making a difference 30 With so many interesting products, how lobby with a sign that reads, "Let's talk." Pick it do you choose? up and you get CEO Ray Davis’ office. You Royal Rhino Club plays to men 32 1. First, look at the trends. See what’s hot can tell him what you think the bank is doing in your market. Then, look at your portfolio. right and what you think it can do better, or See you at these CPNA special events 40 What’s missing? you can ask him anything. 2. Next, consider your brand. What Mark Cuban, the billionaire owner of the Visit bironline.com categories or products are consistent with NBA’s Dallas Mavericks, shares one of his your story and image? Which are a good fit favorite quotes in his blog Connecting to Your CHECK OUT BIR’s NEW! 2017 Show Calendar! and will add value to your brand? Customers: "Treat your Customers as if they 3. Study logistics. How much inventory own you . . . because they do. You have to re- This is your newsletter. Beauty Industry are you willing to carry? earn their business every day." Report welcomes your feedback! 4. Finally, add something fun that will It's interesting to watch how CEOs deal Tell us how we can help you. delight your team, and your customers—and with making customers happy. You can tell Jayne Morehouse, CEO [email protected] also sell. the ones who don't trust their products or Liz Messaro, Executive Editor [email protected] See you on the show floor! services. They protect themselves from any Mike Nave, Founding Editor, [email protected] possible interactions and they respond with facebook.com/BeautyIndustryReport form letters or assistants, if at all. linkedin.com/company/beauty-industry-report

Guest column cont. on page 2 The Beauty Indust ry Re port Visit bironline.com

• When Marvin joined JCPenney, some salons were being closed, but data show that salon customers shop JCPenney twice as often and are twice as profitable. Of the department store’s 750 salons, 123 have been Guest column cont. from page 1 re-branded as The Salon By InStyle, with 50 more rebranding this year. Changes include I make my email available to everyone and Regis Corporation (NYSE: RGS) recently updated graphics, photography, accent anyone. I make sure that all the customer announced that it is considering strategic lighting, new fixtures and furnishings, service emails get forwarded to me. If alternatives for its mall-based salons. elevated service areas and a revitalized space someone is complaining, I want to know what Those salons constitute one of the largest for prestige salon products, tools and about, and I want to get it fixed quickly. The shopping mall-based personal services accessories from Matrix, Paul Mitchell, best focus groups are your customers. retailers in North America, with more than Redken and other brands. Marvin said that Give your customers permission to 900 retail locations employing over 7,500 last year, the salon business recorded its first communicate with you and make it easy for stylists across the United States, Canada and positive comp in over 10 years. them to share. Ask for their advice and Puerto Rico. They provide services in a mall Marvin and his team have a big challenge feedback. Market to your customers on retail environment via two principal brands: ahead of them, but his leadership style— invoices, orders, emails, at checkout, on the one addressing a premium, upscale focused on getting management into the website and in restrooms. Here are examples: experience and the other addressing a value- stores weekly and listening to everyone— "Please tell us about your experience. It is based experience. The premium concept, might just turn this legacy company around. important for us to know how we are doing." operating under the Regis Salons brand, is The full article is worth a read. Find it here: "We want your advice. How can we be targeted primarily to young, suburban female http://bit.ly/2rGJNCo better?" guests and the value concept, operating "Did we hit the mark today? Tell us. Did we under the MasterCuts brand, is targeted The Independent Cosmetic Manufacturers miss? Tell us, please!" primarily to price- and time-conscious male, and Distributors is teaming up with "Was someone a hero for you today? We female and family guests. Regis has retained Bologna Fiere Cosmoprof Worldwide and want to recognize them." Huron Transaction Advisory for financial Corferias, the International Business and "Were we the best part of your day? If you advisory and investment banking services to Exhibition Center of Bogotá, to power a new can't answer yes, we need to know why." assist in its review. Visit regiscorp.com. international hall during Feria Belleza y Start a customer service revolution today! Salud, a beauty show in Bogota, Columbia, ______In the June 22, 2017 Women’s Wear Daily, on September 27-29, 2017. With an exhibition John R. DiJulius III is the author of The Customer JCPenney CEO Marvin Ellison discussed his area that hosts 279 exhibitors and 55,000 Service Revolution (Greenleaf Books). He is the roadmap. In addition to bringing in visitors, Belleza y Salud is for companies that president of The DiJulius Group— appliances and toys, expanding women’s are looking for business opportunities in a customer service consulting sizes and reviving the window covering South America, and for distributors, firm that works with leading business, he places a strong focus on beauty. suppliers, import/export companies and companies like Starbucks, Chick- • Because the Sephora store-within-a- beauty managers interested in trends in the fil-A, The Ritz-Carlton, Nestle, store concept helps drive incremental traffic, cosmetic industry. PwC and Lexus, and owns John in some cases, he is reducing apparel space The International Hall 7, powered by Roberts Salons & Spas. Register to add or expand a Sephora. Sephora shops Cosmoprof, will host international today for his Secret Service average 1,600 square feet, with some as large companies that want to take advantage of Summit, America’s No. 1 Customer Service Conference, as 2,600 square feet. In addition to 70 new specific initiatives and an international October 26-27, in Cleveland, at Sephoras opening over the next few months, communication plan to help them attract secretservicesummit.com. BIR will be there! Reach him they will expand 32 existing Sephoras by South-American distributors and retailers at [email protected]. nearly 50% for new products and services, and make networking and business such as Benefit Brow Bars, which will be relationships easier. BIR invites you to become a Guest Columnist and added to 25 Sephora shops. For more information, contact Pam give us your take on a relevant topic. For • A former Home Depot executive vice Busiek, CEO/president of ICMAD, at consideration, send your thoughts in 475 words, plus president, Marvin says that salons and [email protected] and visit icmad.org. Visit a one-paragraph bio and your headshot no smaller Sephora help “weatherproof” JCPenney’s https://feriabellezaysalud.com/ and click than 300 dpi at 5 x 7 inches to [email protected]. We business. the prompt to view the site in English. will edit your column for style and space .

2 2017 COSMOPROF NORTH AMERICA PREVIEW Redken, Matrix, Paul Mitchell, Kenra, The third Amazon Prime Day will take Living Proof, Sexy Hair, Flawless by place on Tuesday, July 11, (while most of us Gabrielle Union and more. are at Cosmoprof North America) and run for • Professional hair tools, such as CHI 30 hours. This “epic day of deals” will feature and Hot Tools. In addition, Ulta recently more than 100,000 new deals posted as added Paul Mitchell’s Neuro Tools frequently as every five minutes throughout collection at all stores and Dyson tools in the event, according to Amazon, and sales select doors, including this one. will take place in 13 countries. It is open to • Benefit Brow Bar Brow Services. Amazon Prime members only. Voice shoppers • M.A.C. Makeup Applications/Lessons. —those shopping via one of Amazon’s • Skin by Dermalogica Skin Bar: Facials, devices like Echo—will be able to access Skin Treatments and Peels. select Prime Deals two hours before the Ulta Beauty’s 999th store recently opened at 430 North Michigan Ave. on Chicago’s • Skin Laundry: 15-minute Laser & Light general public, beginning July 10 from 4 p.m. Magnificent Mile. Facial. to 6 p.m. PDT. • Makeup: Urban Decay, IT Cosmetics, Not only did Amazon break its single-day More than 25 years after opening its first bareMinerals, M.A.C., Estee Lauder, sales record during Prime Day last year— doors in Chicagoland, Ulta Beauty recently bareMinerals, Tarte, Becca, Clinique, bigger than Black Friday and Cyber opened its 999th store on Chicago’s famed Lancôme, NYX, Maybelline, Makeup Monday—but the FREE buzz created around Magnificent Mile at 430 North Michigan Revolution and L’Oréal. Prime Day is huge. Media coverage started a Avenue. The bright, open store design boasts • Skincare: Dermalogica, Mario Badescu, week ago in outlets ranging from bargain- two digital walls, features well-established Philosophy, Skinfood, Olay and hunter blogs to all of the major national and emerging beauty brands and a full- Neutrogena. media across print, broadcast and digital. service salon. • Fragrances: Marc Jacobs, Calvin Klein, In the past, retailers like Walmart, Sears, The downtown location, which is one of Estee Lauder, Gucci, Vera Wang and Dolce and Best Buy piggybacked onto Prime Day by 11 locations in Chicago and one of 100 to be & Gabbana. launching their own special deals in store and opened this year, will be one of the first Ulta • Nails: OPI, Essie and Sally Hansen. online. Have you created any special deals to Beauty stores to • Ulta Beauty coincide with Amazon Prime day? If so, email offer M.A.C. Collection, us at liz@bironline and let us know. products and including makeup, makeup services skin care, A public opinion poll conceived and and the only Ulta bath/body, suncare commissioned by LAVIDGE and Mosaic Beauty location to and haircare. Multicultural found revealing consumer offer Skin Laundry Guests will also be sentiments about advertising from personal products and the able to take care businesses, such as fitness clubs, salons, Skin Laundry 15- advantage of the massage clinics, spas and beauty products. minute Laser & popular loyalty Among the key findings of the "2017 Light Facial. program that, free Southwest Personal Care Marketing The downtown of charge, lets Report" are that consumers prefer television Chicago location, M.A.C. offers makeup application and lessons at shoppers earn one and direct mail over other media, and are while slightly larger, the new Ulta store. point for every influenced to make decisions when they see is similar to Ulta’s dollar spent on and hear the words "trustworthy," "safe" and traditional 10,000- square-foot store format. products, hair services, brow and makeup "honest" in advertising and marketing. The store reflects the products and services services and at ulta.com. Ultamate Rewards In addition, the statement, "Our staff is that beauty enthusiasts love, with product members can redeem points on any of Ulta well-trained and knowledgeable" strongly displays and testers so guests can sample, Beauty’s more than 20,000 products with no resonated with consumers. The survey touch and explore. restrictions. Members also receive access to surprisingly revealed that consumers don't The new location’s offerings include: the newest trends, tips and top-secret offers prefer advertising messages that say, "You will • An expanded Salon at Ulta Beauty, through Ulta Beauty’s magazine, a free feel younger." The report is free and available offering haircuts and styles, hair color and birthday gift and special invites to Ulta at lavidge.com/industries/personal- blowouts. Beauty events. For more information, visit care/2017-report Check it out and let us • Professional hair care, including ulta.com. know what you think. News cont. on page 4

2017 COSMOPROF NORTH AMERICA PREVIEW 3 The Beauty Indust ry Re port Visit bironline.com

News cont. from page 3

category, now identified as a high-margin, high- influencing appliance sales during 2016: profit market segment. A major struggle for • Professional channel curling and flat iron industry domination and leadership at the top sales grew at 4.1%; blow dryers grew 2.8% and continued during 2016, with Conair leading pro clippers/trimmers at 5.3%. market sales by dollar volume for the fourth • Important style trends and growth factors straight year. Significant erosion occurred with driving appliances included the continued some major brands, as new entries increased demand for curling and specialty irons, along Manufacturer sales for the professional their market shares and captive store brands with sustained strength of flat irons, plus salon industry’s appliances category grew gained importance.” newer heat-control technologies introduced 4.5% in 2016, according to the new 2016 Top Brand by brand analysis is reported. into the market. Professional Salon & Pro Beauty Industry The Top 10 professional salon appliance • Growth in chair and suite rental salons Appliances & Shears Study contributed to sales at Beauty from Professional Systems Group/CosmoProf, Consultants & Resources, SalonCentric and other full- the U.S. salon and service distributor stores. professional beauty Rentals are the fastest-growing industry’s leading strategic industry segment and use the consulting, market newest hardgoods. intelligence and data • Continuing gray market research company. That rate diversion accounted for nearly is 32% greater than the 25% of all appliance sales, with overall salon industry’s “exclusive” salon lines now growth rate of 3.4% in 2016. available at QVC, HSN, Sales to the open-line/pro Sephora, Target, beauty and gray market Bloomingdales, Nordstrom posted lower growth at 1.8%. and other mass and department This comprehensive, 93-plus store retailers. page study reports on sales • Helen of Troy reported of professional hair dryers, Source: Professional Consultants & Resources—Mega Salon Stores include Ulta, decreased overall personal care curling/flat/styling irons, Beauty Brands and other professional beauty supply stores. sales, with only modest strength trimmers, clippers and in its professional brands. shavers to professional salons and stylists, companies by dollar volume are: • New premium and deluxe product Sally Beauty and gray market outlets. It also 1. Conair (BaByliss, Forfex, Italia Brava, features resulted in higher prices and offset includes a complete section on shears, BeLissPro, Jilbere, Rusk, One n’ Only/ Argan, sales of lower-priced base models. covering major trends and influences on the Mira Curl, Volare) • Farouk (CHI Brand), which ranked fourth in market, categories and segments. A 5-year 2. Helen of Troy (Belson, NextGen, Gold overall pro distribution and third in styling historical and 5-year growth projection are N’ Hot, Hot Tools, Revlon, Sassoon, Brazilian appliances, gained share. included, along with market needs of both Heat, Laila Ali, TIGI) • The study reviews clipper/trimmer market stylists and consumers. The study audits 3. Andis leaders Andis, Wahl, Oster and leading salon industry beauty store stocking by 4. Farouk Systems (CHI) BaByliss/Conair/Forfex and features an in- brand and by manufacturer, while tapping the 5. Wahl (Sterling) depth category report on pro shears. expert resources of veteran executives in the 6. John Paul Mitchell Systems Trade advertising data for appliances and professional salon industry and salon 7. Oster ( a division of Newell- shears are reported in depth, along with an appliances marketplace. Rubbermaid/Jarden) analysis of 2016 promotions. A special section “Salon appliances continued their ‘hot’ 8. Sally Beauty Brands reveals market shares and significant changes at streak as a leading growth category in the 9. ghd top companies and lists more than 130 North professional beauty industry for the eighth 10. Remington American brands. straight year,” says Cyrus Bulsara, president of Note: Based only on styling appliances For purchasing information and additional Professional Consultants & Resources. “As a (excluding clippers/trimmers), Bio Ionic, Turbo question, reach Cyrus at result, major professional softgoods salon Power and Cricket made the Top 10 List. [email protected]. Visit companies have entered the hardgoods Some key findings and growth drivers proconsultants.us.

News cont. on page 32

4 2017 COSMOPROF NORTH AMERICA PREVIEW FIT discovers how brands can survive in the future

revolution is occurring: Brand loyalty Brand Experience: Retail is at a A is a thing of the past, retail doors are tipping point. The rise of e-commerce closing at an alarming rate, and power has fundamentally changed how and influence have shifted into the hands consumers choose to interact with and of consumers, who now have the ability experience brands. In addition, mall to take down a brand or a retailer in 140 traffic is down 13%, and year-to-date, characters or less. 3,000 retail doors have closed and nine "We are experiencing a renaissance in retailers have declared bankruptcy; yet which the consumer is transitioning from the U.S. is still over-stored compared to relying on brands for information to other major global markets. actually telling brands what they expect The research further revealed that and need, ultimately providing brand consumers are evolving faster than direction," stated the beauty industry Nicolas Vissat, marketing director, Haircolor, Matrix— retailers, resulting in the Consumer professionals in the Fashion Institute of L’Oréal USA, presents findings at the 2017 FIT Capstone Experience Gap. As only the most Technology's Master of Professional research event on the Future of Brands, presented by the adaptable retailers will survive, the graduating class of FIT’s Cosmetics and Fragrance Marketing Studies program in Cosmetics and and Management Master’s Degree program. students developed five retail imperatives: Fragrance Marketing and Management 1. Variation: Demonstrate greater at the program's annual Capstone Research to the research, "Brands in the future must flexibility with store locations and formats. Presentation, sponsored by Shiseido win the hearts, minds and now most Variation provides more relevant, unique and Americas, in New York City. importantly, the trust of their consumers.” localized shopping experiences. All stores do Consumer Research Survey and Key The question is how? The students’ answer not, and should not, have to look alike. Findings: The FIT 2017 Millennial Consumer is the Brand Humanization Theory. It is 2. Inheritance: Liberate the role of retail Expectation and Brand Perception Survey composed of the following three elements. associates via training and empowerment so discovered that an emotional connection is • Brand Actualization: 1. Develop an they can transmit the brand's DNA to better what really motivates millennials to purchase a identifiable purpose that goes beyond a connect and serve customers. branded product. According to the survey: mission statement. It's why you do what you 3. Selection: Prioritize the consumer over • 48% are more likely to buy from a brand if do. 2. Think small, act big; small is the new big. consumption with experiences that transcend they know the people behind it. 3. Foster a strong brand community. transaction via immersive brand experiences, • 47% want a brand to take ownership for • Personalization of Scale: 1. Treat each social spaces and holistic lifestyle hubs. its mistakes. customer as a market of one. Great examples 4. Time: Recognize that time will soon be • 47% want a brand to take their feedback are Netflix and Spotify. 2. Engage rather than the No. 1 currency for future shoppers. into account. target customers. 3. Use consumer data to 5. Adaption: Consumers will evolve into In other words, millennials seek a bond of improve their lives and offer convenience. seekers, pursuing discovery of new trust between the brand and themselves—a • Inside Out Organization: 1. Emphasize experiences that lead to a sense of fulfillment. combination of transparency, experience and employee relationship management. Anticipating consumer expectations will be community—defined as The Trust Loop. 2. Cultivate a work environment in which ideas the ultimate marker of success and survival. The graduate students further examined freely flow between employees at all levels. This study challenges retailers to select the data, conducted extensive global research, 3. Empower employees to be internal consumer experience over consumption: 57% and interviewed industry executives, focusing influencers, rather than hiring external of U.S. consumers say they want stores to on two thesis areas: 1. Brand Expression —the influencers, to reach consumers in a more serve a higher function than simply selling DNA of brand; and 2. Brand Experience —how authentic way. product. Because tomorrow's brands will be brands are presented at retail. The following When adopted, the Brand Humanization much more than product, retailers/brands are highlights of their findings. Theory will create what the researchers must think beyond the shelves. Brand Expression: Brands used to be a describe as Community Fluidity—a The CFMM program has become the mark of quality, but in today's volatile world, symbiotic relationship between the brand beauty industry's think tank, producing high- trust, purpose, connection and community and its community that allows the brand to level research presented to industry executives have become the key brand attributes be agile and responsive while remaining and organizations in both academia and valued by millennial consumers. According true to its core DNA. industry. Visit fitnyc.edu/cfmm for more info.

2017 COSMOPROF NORTH AMERICA PREVIEW 5 The Beauty Indust ry Re port Visit bironline.com

JULY 2017

THE AWARD WINNING B2B EVENT PROVIDES:

• THE PLACE WHERE ‘IN THE KNOW’ DISTRIBUTORS FIND RESOURCES • • THE WORLD OF BEAUTY UNDER ONE ROOF  39 COUNTRIES REPRESENTED • • LEADING CONFERENCES WITH CSUITE EXECS •

BRINGING TRENDS TO LIFE.

www.cosmoprofnorthamerica.com

Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - international@bolognafiere.it - for info: ph. +39.02.796.420 - fax +39.02.795.036 - [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]

6 2017 COSMOPROF NORTH AMERICA PREVIEW J. White & Assoc. launches two strategic partnerships

s Rep firms go in the professional beauty We work with The Freeman Group and their a universal truth. And when customers see the A business, J. White & Associates has always team of four sales reps in the Western U.S. inherent value in an opportunity that they are taken a bit of a different path. The husband territory, and we are aligned with Coleman attracted to, they don’t automatically resist and wife duo of Jeffery and Kristel White , Harrison's team of 15 sales agents in the spending a bit more to acquire that item. the agency’s founders, are drawn to the Midwest, Southwest and Northeast. These BIR: What does a brand need to do to be entrepreneurial spirit, taking a chance and alliances bring our collective sales agent total successful when working with a rep firm? helping to pioneer edgier and higher-end to 23, and they enable us to go much deeper JW: I will credit Tom Harrison, one of our brands. When Jeff called Beauty Industry into markets throughout the country than we critical alliance partners, with this sentiment: “A Report to share breaking news, we stopped were able to do consistently prior to forming brand needs to be willing to receive what they the presses to share it with our readers. them. As a result, we can now provide far NEED to hear, not just what they WANT to BIR: Welcome, Jeff. I know that J. White & more comprehensive coverage throughout the hear.” When Tom first said that to Kristel and Associates is a United States for our me, it was a total light-bulb moment—and it is different type of brands. 100% true. Rep firm. Let’s BIR: How do you One of the first things we ask a prospective start there. operate differently vendor partner is, “Where do you want to be?” Jeff White from traditional That is a surefire way to determine whether or (JW): Our story is firms? not the brand owners have a true sense of fueled by passion JW: When we identity. They need to understand their and determination. began, Kristel and I product and show us how it is unique and/or Kristel and I have looked at the market superior for us to do our job effectively. spent our entire and determined that There are many places you can sell professional lives there was a different products. But, I always tell our brand partners in this industry by way to approach the "to whom you refuse to sell your products is Kristel and Jeffery White are the principals at CHOICE; we love business. Our approach just as important as to whom you aspire to sell J. White & Associates the business and its was to focus primarily them." That can be tough to accept if your people. We also respect the fact that it has on large national distribution, as well as immediate goal is to simply move product. given birth to the dreams and ambitions of prestige beauty retail. It worked quite well for After all, that’s what you are in business to do, many smart folks who are willing to work hard. many years. Then, we realized that we had right?! However, control is extremely J. White & Associates is born of that same evolved to a point where we needed to go important, especially as you get into the more great opportunity and spirit. deeper. We needed to cover more accounts prestigious product lines. They must be BIR: Tell me about your story. than our existing manpower could support; handled with care. JW: Kristel and I founded J. White & hence, the strategic alliances referenced herein. BIR: Are you exhibiting at Cosmoprof? Associates in 2009. I had worked as a What is also different about us is that we JW: We will be participating at Cosmoprof manufacturers’ representative with another have never shied away from pioneering a new again this year; however, we will not be taking industry leading rep firm for 16 years prior to line, item or idea. Many of the companies a booth. We have numerous vendor partners starting our company. Kristel had been national we’ve worked with over the years are owned with show booths, and we find that we spend sales manager during that time for a prominent by husband and wife teams or individuals with the overwhelming majority of our time industry brand. The combination of our two great ideas. We get tremendous reward out of shuttling between their locations. As in years skill sets offers a unique value proposition to watching these businesses take off after they past, we will host two full days of vendor our vendor partners. We not only perform are placed with the right distribution and/or meetings prior to the show, and then we will sales functions, but we frequently serve as retail partners. We are very much drawn to all be meeting with customers on the show consultants to our manufacturers in areas such that entrepreneurial spirit! floor throughout the three-day event. We look as promotional planning, inventory BIR: What types of brands are a good match forward to seeing you r readers there! management, pricing and much more. for your firm? Contact Jeffery M. White, president, or BIR: What is your big news? JW: Our biggest successes are with brands Kristel S. White, vice president, at office: JW: We are excited to announce that we about whose products we are personally 704-335-1502; Jeff’s mobile: 612-600-6633 or have recently formed two separate strategic passionate. We are also drawn toward edgier Kristel’s mobile at 704-771-4147. Or reach them alliances with other beauty sales agencies— and often higher-end brands. People are at [email protected] and kristel@jwhite- The Freeman Group and Coleman Harrison. always interested in what’s new and hip. That is assoc.com. Visit jwhite-assoc.com.

2017 COSMOPROF NORTH AMERICA PREVIEW 7 The Beauty Indust ry Re port Visit bironline.com

Partner up with the next big trend: Marula

he beauty world and consumers alike are means that Marula beauty products work T very aware of how argan oil has taken the better, because there is less residue left on beauty industry by storm over the past 10 the surface of the skin and hair, and more years, and now with the introduction of an active ingredients at work. The first thing you entire menu of oils, “oil” is now its own notice when you rub a few drops of category. As a distributor or beauty buyer, it’s Marula on to your skin is imperative to have an oil brand in your how well it absorbs. It’s non- portfolio, just like a color line, wet line and greasy. professional tool brand. BIR: What makes your With that in mind, Beauty Industry Report marula oil special? recently met with Ian Murphy, president of IM: It’s all in the quality of Marula Oil, the newest entry into the oil the oil. We have the best category, to understand how Marula is partners who collect the different and why fruit off the marula trees, distributors need it. carefully extract the nut BIR: Welcome, Ian. inside (imagine an apricot) The elegant Marula Skincare Collection features pure marula oil, We’ve heard about and then after the nuts are which absorbs into the skin quickly and locks in hydration, so many beauty left out to dry, they are making it a great anti-aging moisturizer. Used daily, it helps skin oils. What’s the cracked to reach the fight free radicals and reverse the signs of premature aging. big buzz about precious blond kernels marula oil? inside. These kernels are hand-picked to protect and infuse shine into the hair shaft. Ian Murphy maintain the highest quality, and then cold- In skin care, the hottest new category is (IM): Marula oil is pressed like olive oil. Anti-Aging Essences, and the next generation The important thing to know is that the oil Marula’s Skin Renewal in beauty formulas, isn’t boiled to remove bacteria and combines marula oil Ian Murphy, president, including both hair Marula Oil contaminants like other oils. Instead, we use a with advanced care and skin care proprietary process that maintains the richness hexapeptides, which products. In Africa, it’s called the “miracle oil” of the nutrients. Imagine if you boil your improve the skin’s because of its many benefits. It’s a pure and vegetables too long, you get a soggy mess and complexion in just organic, sustainably harvested oil that the goodness is floating around in the hot 60 days or less. has been clinically proven to water instead of in the food. Marula Shampoo hydrate and add shine to hair BIR: What makes Marula formulas use the and provide superior anti- products perform better? proprietary aging skin care benefits. IM: When the oil arrives MarulaClean BIR: How is it in Los Angeles, we Sulfate-free different from argan formulate the most Surfactant system, oil? advanced beauty making them color- IM: Clinical solutions that combine safe. studies show that the “born-in” organic BIR: How did you marula oil has the richness with the newest get involved with highest concentration technology from the Marula? of a fatty acid called science world. We call this IM: Just over a year Marula offers its Omega 9—almost double approach “Nature-Tech.” silicone-free, color-safe ago, I was approached the concentration found in Marula’s Hair Oil Treatments hair treatment and by the investment argan oil. That means it Marula Weightless Moisture Shampoo is contain a proprietary styling oil in intensive company Lucas Brand penetrates deeper and infused with the oil from the precious ingredient called Marula and light formulas to Equity from New York, faster into both the skin marula nut to replenish moisture and ShinyWrap, which is moisturize and smooth led by Bain expert Jay all hair types. and hair. Translated, this shine, naturally. clinically proven to repair, Lucas, who had

8 2017 COSMOPROF NORTH AMERICA PREVIEW recently acquired Marula. I was excited about Marula’s efficacy versus other oils and the heart-warming philanthropic background story….it’s like the Tom’s Shoes of hair care, employing thousands of impoverished women in Southern Africa, helping put food on the table for their children. In addition, Marula’s formulas are doctor-recommended by leading Orange County, CA, plastic surgeon Ashton Kaidi MD, which brings a real credibility to the brand, as does the luxury, prestige-looking packaging The Pure Marula hair-care range features luxe packaging and effective formulas, creating a prestige line that distributors need in their with limited skus for manageable inventory control. Proprietary MarulaClean technology cleanses gently portfolios today, to compete with without stripping color, while formulas are free of sulfates, parabens and phthalates. department stores, chain beauty and the big game-changer, the internet, where it is at the recent Premiere Orlando show. Next of the special highlights for Marula so far? easier than ever for consumers to access up, John Philipp’s Tru Beauty Concepts is IM: In the first 12 months, the Marula team luxury brands. launching Marula across eight states. We have has built a new office, hired a new team, BIR: What is the brand’s price positioning? conversations planned with more distributors launched into 10 countries around the world, IM: Marula is a prestige brand. The hair-care at Cosmoprof North America in Las Vegas launched three new products (Facial Renewal products are priced to the consumers from and invite parties interested in exclusive Essence, Nourishing Lip Oil Treatment and $28.00 for shampoo territories to meet with us to learn more 3in1 Rejuvenating Eye Treatment) and and conditioner to about how they can get in on the ground exhibited at beauty trade shows in Russia, $36.00 for floor with the “next big thing” in beauty. Dubai and Las Vegas. (We also raised the office treatments. The BIR: How are you creating brand awareness puppy, which was the most challenging of all.) hero skin care sku, to support your business partners? Find Marula in booth 51461 at Cosmoprof the Pure Facial IM: We are using QVC to generate interest. North America. In addition, interested buyers Oil, retails for In addition, today’s beauty consumers are and distributors are invited to contact Ian $58.00 for the 30- engaged with subscription boxes, so we have Murphy, president of Marula Oil, at ml bottle. Marula launched programs with IPSY, Boxycharm and [email protected] or Andre Chiavelli, beauty is a brand for BirchBox. distribution expert, at those salon In the field, we support every Marula [email protected] to set up an distributors that distributor with sample sizes and DSC appointment. Visit marula.com. have A and B presenter kits. We use the partnership of accounts and for public relations and social media to beauty retailers create identity and awareness, and that can support to that end, Marula has prestige price New 5-in-1 Volumizing Spray surrounded itself with two points. (SRP $29.00) features a industry leading partners, patented dual-volume nozzle BIR: What are that helps create immediate Creative Media Marketing your expansion volume at the roots and and BeachHouse. In the plans? builds overall body and past few months, Marula IM: We are thicker-looking hair. products have been actively looking recognized by magazines for partners in the beauty industry to such as Star, Marie Claire, distribute the brand. For salon distribution, we Dr. Oz and Prevention, and have been testing the brand in southern has been featured on Good Marula Oil supports its distributors and retail partners with Florida, with the help of Morlin Login at Morning America. beautiful deluxe sample sizes to encourage interest and trial, Affinity, who had great success with the brand BIR: What have been some and markets through subscription boxes.

2017 COSMOPROF NORTH AMERICA PREVIEW 9 The Beauty Indust ry Re port Visit bironline.com

BIR’s Guide to 500 new products at Cosmoprof NA

undreds of new companies, brands The Chameleon 5 H and products from all over the Barrel Interchangeable world await you at Cosmoprof North Curling Kit (SRP $300.00) America. This mega show brings features five titanium together all aspects of beauty at the barrels that clip easily into Mandalay Bay Convention Center in Las one base for full curl Vegas, on July 9-11, 2017. To give our creativity. Multitasking readers a jump on their competition, doesn’t begin to describe it, Beauty Industry Report has spent months with this clipless wand and its wide to asking innovative companies from traditional narrow cool-tip barrels, which shape The Aria Beauty Unicorn Super Glam legacy brands to new boutique finds to share curls that range from fat to tight. Hairstyling Set (SRP $149.99) was created for their newest products. Here are almost 500 Plus, Amika has teamed up with for you! Most are looking for reps, distributors world-renowned Swiss dryer and stores, so use this preview to book manufacturer Valera to build the meetings and plan your approach to the show ultimate drying machine— The Mastermind floor. Dryer (SRP $335.00). This sleek, fierce, super-quiet dryer Aloxxi/Booth 43363 works super-sonic will preview fashion fast. Thanks shades for its Andiamo to one Express Permanent Colour (2-oz. tube/ patented technology and one salon $6.95). Andiamo patent-pending technology, this develops in 10 high-performance dryer allows minutes, reducing the for maximum styling creativity. time it takes to Contact Shay Kadosh, CEO, at provide a permanent [email protected]. loveamika.com ultimate convenience with a professional color service. It’s touch. This all-in-one luxury set comes in an perfect for salon Aria Beauty/Booth 50422 seeks domestic on-trend unicorn inspired tri-color ombre, all clients who are and international distributors for its line, packed in a matching box. It includes a 100% pressed for time including these three new tools. The Aria ceramic straightener, a salon paddle brush, a and/or want color Beauty Global Styler by Celebrity Stylist tail comb, two pro jaw clips and a goddess on demand. The Giannandrea (SRP $239.99) is a professional ponytail cuff. collection launches in 2018 and the company beauty prestige styling tool. The iron features Finally, the tiny Aria Beauty Unicorn Mini seeks distributors for open territories. Reach visible infrared heat that Blowdryer (SRP $69.99)—in Abbie Porche, director of sales, at warms hair from the inside the on-trend unicorn [email protected]. aloxxi.com out, preventing damage and inspired tri-color ombré— static, and improving the hair’s packs a punch at 1,200 moisture balance. An optional watts. Perfect for gym, infrared function creates travel or salon retail, these Amika/Booth 46129 launches the Amory extra volume. Heat adjusts up high-low setting, negative Collection, a range of professional hair tools to 450°F. Titanium-tourmaline ionic, anti-frizz mini dryers with new technology. Le Marcel is designed plates provide fast, even heat keep hair silky smooth. It’s with session and salon styling in mind. This transfer, sliding easily for compact, lightweight and Jack-of-all-curls lets stylists cut down on the snag-free styling. With the designed for use anywhere number of tools in their kits, while providing smart mode function, stylists in the world. For more the power and precision needed to create can set the iron to Giannandrea’s information or to set up a meeting, contact coils from structured spirals to free-form recommended heat settings to coordinate with Leah Todd, brand manager, at waves with a quick twist of the grip. the hair type and texture. [email protected]. ariabeauty.com

10 2017 COSMOPROF NORTH AMERICA PREVIEW Artizen/Booths holds 24 25-ml tubes. It’s cruelty-free and 40086 (Jay vegan. The 7-in-1 Hair Treatment Styler reduces Halaby) and split ends, detangles, reduces frizz and provides 46204 (BTB) heat protection. Reach Beatrice Fogle, launches digital president/owner of BeaSquared, at ceramic curling [email protected]. beasquared.com irons in both spring (SRP $65.00) and Betty Dain Creations/Booth 46249 debuts Marcel (salon new salon essentials in its Betty Dain and $49.00) designs. Colortrak lines. The Betty Dain Hands-Free Both are All-Purpose Cape (salon $26.95) gives available in ¾- clients the freedom to use their inch, 1-inch and focused collection. The company is also a hands while getting their hair done. 1 ¼-inch diameters. sponsor of the North American Hairstyling The advanced fabrics and anti- The company Awards. Reach Nancy Carroll, business static nano materials are washer- incorporated development manager, at and dryer-safe and will not melt, favorite features from [email protected]. crack or peel. They are multiple curling irons into one tool. The ceramic balmainhair.com bleach-, chemical- and ionic barrel is healthier for the hair. The spring color-proof for extra iron has an extra-long barrel BeaSquared/Booth 29050 durability. length, making it easier to use seeks reps, distributors and Inspired by its popular on long-hair. Digital beauty stores for Dr. PawPaw, Summer of Color campaign, temperature controls top out (25-ml tube/SRP $10.00, 10 ml- the new Colortrak Color at 450°F for precise heat and tube/SRP $6.00) and 7-in-1 Collection features a keratin curls. One of the most Hair Treatment Styler (SRP fun and eye-catching unique features is the handle. $20.00), a soothing balm imported assortment of tools, including multi-colored With both the spring and from the United Kingdom. PawPaw Lip caddy bowls (salon $9.99); multi-colored Marcel designs, the user has Balm features fermented pawpaw, the brushes with fairy floss feather bristles (salon the option of a locked or fruit of the carica papaya. The pawpaw $4.99); the Melting Kit, which includes one rolling handle for wand iron has been found to have natural healing paddle and three spongelights (salon $9.99); and effects. Reach Ernie qualities. This multi-purpose product the Candy Box (salon $19.99), which features Brauchli, president/creator, has a variety of uses, including lip balm, at [email protected]. brow smoother/ shaper, skin soother, Artizen seeks North eye primer, makeup primer and cracked American distributors and is heel balm. It also can be used on sun burn, represented in the Northeast by Jay Halaby and skin irritations and as a hair conditioning Associates and in the Southeast and Latin treatment. It’s available in a peach-pink or red America by BTB Sales & Marketing. tint. A counter display artizenusa.com

Balmain Paris Hair Couture/Booth 43449 debuts the Balmain Paris Hair Couture Signature Foundation, the ultimate backstage three reusable spongelights, one paddle, three secret for healthy-looking hair with a luminous multicolored caddy bowls and three shine. The combination of Leave-in multicolored brushes with feather bristles. Conditioning Spray and Moisturizing Argan All of these hair color tools come in a Elixir (SRP $90.00) provides the ultimate styling mouth-watering array of candy colors. The surface for any hairstyle. The duo detangles, collection features tools so sweet, they look conditions and nourishes the hair. It protects good enough to eat! For more information, against the heat of styling tools and provides a reach Dale Hill, vice president, sales, at high-gloss finish. The company seeks North [email protected]. bettydain.com American distributors for its high-end, fashion- colortrak.com

BIR’s BIG Cosmoprof Preview cont. on page 12

2017 COSMOPROF NORTH AMERICA PREVIEW 11 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 11

Cherry Blooms/Booth DBS 55 unveils Matte • The D78 Neck Duster Sanitizable Brush Volumizer, a matte liquid lip formula in five (SRP $27.85) features soft nylon bristles that shades with volumizing and long-wear remove loose hair from the face and neck. The ingredients that boost lip volume ergonomically designed handle provides two over time. The high-performance grip options. gelling system creates a non- • The Jack drying, non-flaking Dean Flat Top creamy texture that stays Clipper Comb on your lips, using a 3- Crazy Color/Booth 43117 seeks domestic and (SRP $11.20) in black or layer application process. international distributors, as it celebrates its white is ideal for The company seeks 40th year. The company will debut two ranges. fading, blending, distributors in North First, Crazy Color Metallics (100 ml/salon tapering, clipper-over-comb and flat-top America, the European $6.00) are four semi-permanent, fashionable cutting. Its flat surface provides for precise Union and the United colors—Slate, Sapphire, Ice Mauve and Rose cutting, and is heat- and chemical-resistant, and Kingdom. Reach Renee Gold—each containing quartz to cover the hair sterilizer-compatible. Reach Victoria Fishman, Keel, head of sales/ in light-reflecting pigment. CEO, at v.fi[email protected]. North America, at Also new, the Crazy Color Pastel Spray Ins denmanbrushus.com [email protected]. (250 ml/SRP $9.99) are four ready-to-use sprays cherryblooms.com with built-in pastel pigment that gives blonde Derma E/Booth 29114 introduces products for hair an instant twist of color. Available in skin and hair. Rejuvenating Sage & Lavender ColorpHlex/Booth 47407 debuts Bubblegum, Peachy Coral, Marshmallow and Face Oil (SRP $16.50), Illuminating Rosehip & Multipurpose Styling Cream (3 oz./SRP $15.99), Lavender, the temporary formula lasts for three Cranberry Face Oil (SRP $16.50) and a nutrient-rich conditioning cream washes and is ammonia- and peroxide-free. SunKissAlba Radiant Glow Oil (SRP $22.50) are that creates moveable hold, Reach Johanne Markwick, international sales plant-based oils that reveal softer skin. Radiant enhances natural texture and adds manager, at [email protected]. Face Glow Oil, co-created with SunKissAlba, a definition to curly, wavy or straight http://www.crazycolor.co.uk/ Youtuber and blogger passionate about organic hair. It tames frizz while adding incredible shine. Colorstrong Denman/Booth 50398 seeks international Complex strengthens weak, brittle or distributors for its range of hair brushes. damaged hair, while smoothing and • The D91 Dress detangling unruly locks with humidity Out Brush control. (SRP $7.00) is the Also new is the ColorpHlex One- essential tool for Step Damage-Control Hair Color Additive dressing long hair (SRP $4.99). The treatment is formulated with and creating the Colorstrong Complex to penetrate the hair and perfect updo. Its pin fill in sites of tail handle works as beauty and sustainable living, softens, damage. a sectioning tool, illuminates and hydrates face, body and hair. Simply add to while Also new, alcohol-free Radiance Toner (SRP home color three $15.50) tones, tightens and brightens skin. and process to rows of stiff bristle provide grip Derma E’s new hair care collection is infused strengthen hair and control for long hair work, with plant-based ingredients, vitamins, during the backcombing, wigs and extensions. botanicals, extracts and proteins to nourish, coloring or • The D92 Edge Tamer (SRP restore, strengthen and add shine. Products are bleaching $30.60) features soft boar bristles safe for color-treated hair. The collection process. Each that gently smooth and control the includes Nourishing Shampoo, Nourishing package hairline and tame fly-aways. Its air- Conditioner, Restoring Shampoo and contains two cushioned pad adjusts to the Restoring Conditioner (all 8 oz./SRP $9.99), individual treatments. For more information or contour of the head, while the Dry Shampoo (2 oz./SRP $10.99) and 3-in-1 Hair to set up a meeting, contact Laura Sweet, classic Denman teardrop handle Protection Serum (4 oz./SRP $10.99). Reach domestic sales manager, at fits snugly in the hand. It’s suitable Michelle Lamey, North American beauty sales [email protected]. colorphlex.com for all hair types, particularly naturally curly hair. manager, at [email protected]. dermae.com

12 2017 COSMOPROF NORTH AMERICA PREVIEW Dermelect/Discover Beauty Spotlight 5 will synthetic and chemical-free formula. Its blend preview three products for fourth quarter of organic and biodynamic essential oils and launches. Dermelect organic catnip forms a barrier to naturally repel Resist Nail Bite Inhibitor buzzing insects. It features a sweet, citrus, & Restorative Treatment woodsy aroma. (0.4 fl. oz./SRP $15.00) acts Erbaviva Adult Sunscreen (2.5 oz./SRP as a high-shine, clear top or New from ECRU New York/Booth 45345 is $23.00) for face and body is a light and purely base coat that provides The Velvet Air Lipstick Collection. These natural mineral SPF 30 water- two purposes—deterring texture-transforming lipsticks (SRP $24.00 each) resistant formula that disappears users from biting their nails deliver velvety lip color that glides on lips, on the skin to provide 80 minutes and promoting healthy nail leaving an airy, weightless cushion of long- of water-resistant protection. It growth. It is formulated with keratin peptide, lasting color. The new technology combines provides a high level of UVA and vitamin E and calcium to strengthen and garlic powder pigments and carefully crafted oils that UVB broad-spectrum protection extract to discourage nail biting and thumb- hug lips with intense, weightless color, making with zinc oxide (20%), one of the sucking. them perfect for women who hate the feel of safest, most effective ingredients New for the brows, Dermelect lipstick. Each shade transforms from a rich, for protecting the skin. It is natural Revitalite Brow Lift (0.098 oz./ moisturizing satin color into a highly pigmented with no chemicals or synthetics and SRP $24.00) is a professional, defining and matte with a swipe of your finger. Reach is also free from parabens, phthalates, chemical highlighting pencil that achieves Mark DePasquale, general manager, at additives and fragrances. a lasting, luminous and youthful mdepasquale.com. ecrunewyork.com Erbaviva Foot Balm (1.75 oz./SRP $20.00) is look. It instantly brings brows to custom-blended and wonderfully scented. It life on any skin tone with a simple lift Elchim/Booth 47344 debuts the Nature’s relieves and refreshes tired and swollen feet, and pop of color. In just two easy steps, Touch Styler (SRP $169.00), a wand that ankles and legs with organic ginger root extract. the Brow Lift delivers special pigments minimizes styling time and respects the It boasts a zesty warm aroma. that conceal or blur wrinkles hair’s natural look, for soft, smooth hair. Erbaviva Belly Butter (1.75 oz,/SRP $24.00) and unwanted lines. First, the The irons offer 11 different heat settings is a luxuriously rich butter matte (define) finish helps to establish from 203°F to 455°F to cover every hair type. It that caresses precise brows. Next, the pearl (highlight) heats up in just 17 seconds. Two floating plates the skin, finish results in an expressive look, making self-adapt to the hair’s surface for consistent, leaving it soft, eyes appear brighter. uniform heat. Distributors from North America, smooth and Finally, Dermelect Revitalite Brow Europe and Latin America are invited to contact well Transformer (0.012 oz./SRP $26.00) delivers full Kenneth Bellizi (U.S.), vice president of sales, at nourished. and natural-looking eyebrows for a polished and [email protected]. International inquiries Organic defined waterproof look. Available in two go to Sergio Bove, international sales, at essential oils of lavender, mandarin, sandalwood shades, this conditioning, peptide-infused [email protected]. and rose reduce the effects of stretch marks universal brow pencil fills in and elchim.com and ease itchiness. Cocoa butter and carrot perfects thin brows and seed oil moisturize and protect the skin. defines thicker ones, Erbaviva Jasmine Grapefruit Organic while also covering any Deodorant (3.5 oz./SRP $26.00) fuses quickly unwanted gray hairs. A double-ended evaporating organic grain tool, it features a triangular tipped, Erbaviva/Discover Beauty 1, a prestige organic alcohol with organic retractable pencil that offers universal skin care lifestyle brand, seeks extracts of sage, lemon, color depending on pressure national beauty distributors for its patchouli and tea tree oils applied, and a custom spooley line, including more than 30 new for a refreshing burst of end that allows users to products that will debut at CPNA. The pure bacterial and odor seamlessly blend color into the brow, company, which manufactures its own protection. It’s free from resulting in a styled and refined brow arch. USDA Organic products in Southern aluminum, propylene The company is repped by Jay Halaby & California, will also relaunch its full glycol and chemicals. Associates. For more information or to line of Baby and Mommy Organic Reach Steve Levin, vice schedule a meeting, reach Amos Lavian Skincare. president of global sales, at [email protected]. New Erbaviva Adult Buzz Spray at dermelect.com (4 oz./SRP $21.00) combats annoying [email protected]. insects with an all-natural, non- erbaviva.com

BIR’s BIG Cosmoprof Preview cont. on page 14

2017 COSMOPROF NORTH AMERICA PREVIEW 13 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 13

Eslabondexx/Booth 39140 in the Italian Fabuloso Pro Black Colour Intensifier Fisk Group/Booth 30087 has new offerings Pavilion seeks distributors for its Eslabondexx (salon $80.00) adds depth to from two of its brands. From Hair Chemist Hair Color with built-in existing formulations and allows comes the Collagen + Vitamin E Collection to bond-builder, colorists to create black, gray and volumize and strengthen hair. It includes plus these new darker shades. Featuring direct Volumizing products. The pigments, these deposit- Shampoo

Eslabondexx only, ammonia-free, (10 oz./SRP $11.99),

Restart Kit peroxide-free colors in a Volumizing

(5 retail conditioner base can be Conditioner

RETINOL units/salon mixed together to create (10 oz./SRP $11.99)

PEEL OFF

FFACIALACIALACI MASK $48.00) is a unlimited semi colors. and Hair Texture

two-phase reactivation kit that lets clients Cationic pigments help Maximizer (4 oz./

refresh their in-salon Eslabondexx treatments color molecules adhere SRP 11.99).

at home. Each kit includes Re-actifier 1 and strongly to the hair shaft. Also new are Net Wt. 50 g / 1.76 fl oz Re-actifier 2, which keep the Water Killer Dry Shampoo Brunette Demactin Sheet hair restructured and (50 ml/SRP $12.00, 200 ml/SRP Masks (SRP $2.99). moisturized between salon $28.00) has the perfect pigment The Rose Cooling Facial Mask, Bubble services. Eslabondexx Hair combination (without using Charcoal Deep Purifying Sheet Mask and Toners (60 ml/salon $9.95) are propylene glycol, propylene Coconut Hydrating Sheet Mask purify, toning creams that are applied carbonate or titanium dioxide), so detoxify and hydrate skin. For more after bleaching to give hair sheen it blends with the hair and information, contact Ira Adler at and brightness with luminous, provides gray coverage. In ira@fiskgroup.com. fiskgroup.com natural highlights. Six shades, addition, rice starch include silver blonde, rosé blonde, absorbs oil, leaving a light Grande Cosmetics/Booth 43397 launches violet blonde, Irise blonde, golden finish that brushes through, GrandeLIPS Matte Plumping Liquid Lipsticks, rosé blonde and caramel. For more so there’s no tell-tale a color and treatment in one that quenches information or to set up a meeting, residue. and hair appears your lips with hydration and provide an instant contact Tom Calabretta, vice and smells freshly washed. plump, all with a matte finish. president, sales, at For more information, Volulip, Instaplump and [email protected] or Andre reach Brad Gauvin, Hyaluronic Acid create an Chiavelli, consultant, at international sales director, at instant plump in 3 [email protected]. [email protected]. evohair.com to 5 minutes with nouvelleUSA.com no strings Fake Bake/Booth 45205 debuts the Coconut attached. evo/Surf A/Level 2 seeks distributors for its Exfoliating Packet (24 pre-moistened When used Australian line. The Spike Nylon Pin Bristle wipes/SRP $17.50). twice daily for Brush in three sizes (38 mm/SRP $54.00, 28 These dual-sided 30 days, mm/SRP $48.00, 22 mm/SRP $44.00) features exfoliating wipes GrandeLIPS natural boar bristles to stimulate the scalp and clean and prepare Hydrating Lip reduce frizz, even on thick, curly and frizzy the skin for the Plumper will hair. The boar bristle carries sebum from scalp perfect sunless tan. provide long- to ends to add Pre-moistened with term benefits of increased hydration (+51%), shine. Nylon pins a special botanical plumpness (+15%), firmness (+13%) and softness smooth and blend and coconut (+11%), while adding a pop of high- pigment polish the cuticle oil, the wipes leave color. For more information, reach Karen by detangling and the skin silky Mone, global accounts executive, at smoothing the hair. smooth and are [email protected]. Heat-resistant pins great for travel. For grandecosmetics.com grandewholesale.com can withstand heat more information up to 160°F. A handle or to set up and appointment, contact Innovative Beauty Products/Booth 45445 pik allows for easy LaDonna Sheridan, sales manager, at debuts Godefroy MyBrows, Long Lasting sectioning. [email protected]. fakebake.com Eyebrow Transfers (12 pairs of eyebrow

14 2017 COSMOPROF NORTH AMERICA PREVIEW layering in the front to The 6-Piece Color Extension Kit features add softness and gentle custom colored pieces that showcase the movement, while wearer’s unique style blending seamlessly with with added length the more solid lengths in and fashion-forward the back. Softly textured color. The Tru2Life ends in the back allow heat-friendly for movement. 100% synthetic hair can be Remy human hair’s styled to match any unidirectional cuticles hair style. tattoos per means hair tangling is minimal, and the French Fine hair? No package/SRP $4.95). About 1 in 5 women has Drawn lace front monofilament top offers a problem with the thinning or sparse eyebrows. My Brows long- wealth of styling options, 22-inch 4-Piece lasting eyebrow transfers are feathered to Also new, Calling all Compliments Fineline Straight Extension Kit, which create a beautiful and natural-looking eyebrow features a French provides length and volume without the bulk. in seconds. Easy-to-apply and remove, Drawn lace front Achieve a smooth and seamless application MyBrows are waterproof and smudge-proof, monofilament top for that’s light and incredibly comfortable. The and with proper care, can last for up to 5 days. versatile styling Tru2Life heat-friendly synthetic hair can be They’re available in three colors (natural black, options. The soft styled to match any texture. dark brown, medium brown) and each color sweeping front can fall The 23-inch Color Splash Pony gives you comes in three shapes. Packs can be pegged in gently to the side or instant “it girl” status with a splash of color. store or can ship in a free 18-piece display. styled up and away Pick the color that Distribution opportunities are available. from the face. The matches your Contact Lena Campbell, owner, at tapered back can be natural hair, then [email protected]. worn gently hugging choose your godefroybeauty.com the neck or sculpted favorite fashion for a dramatic effect. shade as a beautiful HAI Beauty Concepts/Booth 14142 unveils 100% cuticle accent. The unique the STYLSET blow dryer (SRP $139.99, salon aligned Remy wrap-around design $109.99, case human hair allows is quickly and price $55.00 for easy styling. securely attached. each), a Under the Finally, the Top professional 1875-watt AC Hairdo brand, the of Head is a practical piece that makes a blow-dryer that offers complete company has volume of difference. It can be clipped into heat and wind speed control for a almost 20 new your hair for coverage and volume right where customized look with a simple hairpieces. The 16- you need it or used to conceal roots in dial swipe. Negative ions and far- Wrap Around between touch ups. The 2½- by 5-inch infrared rays eliminate static and Human Hair Pony monofilament base is hand-tied for a natural boost shine. Blue UV light features soft and look and the Tru2Life conditions the scalp, keeping hair natural 100% human hair that can be styled heat-friendly shiny from root to tip. Tourmaline and colored. Style it synthetic hair feels and ionic technologies allow hair to be more low and wavy or high like you’re wearing manageable. A sweet jasmine scent is released and straight. Clip-In nothing at all. (The when powered on. It includes two nozzles. Human Hair Bangs model to the left is Contact Derek Russo, operations manager, at can be styled or wearing Style [email protected]. colored to blend R14/25). For more haibeautyconcepts.com flawlessly with your information, contact own hair. These 100% Ellen Williams, HairUWear/Booth 47153 adds two styles to human hair clip-in senior director of its Raquel Couture Collection. The bangs are 4¼ inches business company’s longest style, Glamour and More, long with 9-inch face- development, at 954-514-2942. features a sensual silhouette with just enough framing sides. hairuwear.com

BIR’s BIG Cosmoprof Preview cont. on page 16

2017 COSMOPROF NORTH AMERICA PREVIEW 15 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 15

Helen of Troy/Booth 47285 previews the Kampalook USA/Booth 33129 debuts the CurlBar Set (SRP $249.99). Capitalizing on the Michel Mercier Detangling Brush Line. The success of the CurlBar, this new curling iron tool brushes through the hair with ease, system combines an ergonomic design with removing knots and tangles. With a worldwide four interchangeable barrels for unlimited patent, it’s scientifically engineered with 428 styling options. It features ¾-inch, 1-inch, 1¼- bristles with 32 varying heights to create many inch and 1½-inch different points to disperse the pressure and 16 barrel sizes, all INOAR Professional/Booth 47111 will show widths and diameters of bristles to create a in 24k gold. the Vegan Collection, a hair-care regimen healthy touch on the scalp for shiny hair. CurlBar suitable for all hair types and formulated with Styles include the Wet'n Dry Detangler Brush, reaches strengthening coconut oil and moisturizing Elegant Detangler Brush, Travel Detangler 450°F. olive oil. Both penetrate deeply into the hair Brush, Girlie Detangler Brush, the Pro Beauty It fibers, leaving hair softer, shinier and healthier. Wood Handle Detangler Brush (SRP $19.95 to features Pulse Products include Vegan Shampoo (300 ml/ $22.95) and the Pro Beauty Hair Dryer Technology, a SRP $22.00), Vegan Conditioner (300 ml/ Detangler Brush (SRPs $24.95 to $26.95). rotating temperature SRP $26.00), Vegan Leave-In/Combing Cream Also new is SOS Color Recover in blond dial for digital accuracy, as well as an (300 ml/SRP $24.00), Vegan Moisturizing Oil and warm brown shades (SRP $12.99). Its adjustable timer with vibrating notification (150 ml/SRP $52.00) and Vegan Multipurpose patented applicator offers a fast, at-home when the curl is ready. It also comes with a Mask (500 grams/SRP $40.00). Reach Flavia solution to cover gray heat-resistant barrel stand to store barrels and Vieira, director of operations and sales, at roots between salon handle, as well as a heat-resistant mat and fl[email protected]. appointments, glove, plus a 3-year warranty inoarprofessional.com without staining the The new Black Gold line from the vault of scalp, skin or clothes. Hot Tools Professional combines elegance International Beauty Exchange/Booth 31181 Color Recover will with performance. Using the company’s best will launch grooming products with 100% not fade, flake or rub technologies, the dryers, flat irons and curling natural off. After applying irons are crafted to be the ultimate in styling extracts Color Recover, the tools (SRPs $64.99 to $99.99). The Black Gold and no hair is refreshed, styling surface emulates the even heat animal fat. revitalized and distribution of the African restored to its uniform company’s 24k gold Formula color for the most styling surface for Soaps (100 beautiful look in between beautiful, grams/SRP color treatments. Reps in all consistent $2.49) have a 100% vegetable base with a channels are invited to contact Maury results. Black creamy moisturizing texture. Vitamin E and Winnick, North American sales director, at Gold also natural extracts are beneficial to cleanse and [email protected]. kampalook.com combines lightly scent the skin. Soaps are free of titanium’s parabens, sulfates and animal fat. Also new, Kavella/Discover Green 26 debuts its full durability and Morgan's Beard & Mustache Cream collection of Kavella Hair Care (retail corrosion- (75 ml/SRP $12.99) and Morgan's Styling Putty shampoos and conditioners/SRP $29.00, 32-oz. resistance (100 ml/SRP $9.99) contain natural olive oil, backbar shampoos and conditioners/salon to styling aloe vera and beeswax for texture and shine. $22.00, styling products and treatments/SRP products To learn more, contact John Graterol, $16.00 to $22.00). These vegan and gluten-free with a Micro- vice president of sales, at professional salon products with the brand’s Shine finish to [email protected]. signature natural cherry-almond fragrance minimize ibeautyexchange.com cater to the growing need for salons to carry friction and clean product lines that appeal to all clients, reduce damage. For including those with ingredient sensitivities. more information, contact Scott Hagstrom, Kavella supports non-profit organizations vice president, beauty professional sales, at dedicated to animal rights and welfare, [email protected]. including Best Friends Animal Society and hottools.com Mercy for Animals.

16 2017 COSMOPROF NORTH AMERICA PREVIEW The new Gel II Essence of Autumn New Gel II Vitamin Dip Powder debuts in Collection features six rich nature-inspired 66 fashionable shades for stronger, longer- shades (SRP $11.99 lasting manicures. Formulated with micronized each) reminiscent of vitamins to help promote healthier nails, the crisp autumn days. easy-to-use system adds strength and All colors are also durability to nails while maintaining a natural available in look and feel. The superfine powder provides matching Extended even coverage with a two-coat dipping Kavella is donating 1,000 deluxe samples of Shine (SRP $4.00) application that requires little-to-no buffing Recovery Leave-In Lotion to CosmoProf’s nail polish. Colors and no LED/UV curing. Vitamin Dip offers Boutique sampling ba r. Interested distribution include faster removal than other powders. partners can reach Ashley Feinberg, founder, G249/ES249 New 4D Gel by Gell II offers the at [email protected]. kavella.com Autumn Sunset, a lightweight feel of natural nails with the luxurious copper durability of acrylics. This soakable system Keratherapy/Booth 36151 previews with flecks of gold offers the strength of acrylic liquid and Keratherapy Brazilian Renewal Keratin glitter; G250/ powders in an odorless formula that applies Smoothing Treatment (32 oz./salon $250.00), ES250 Black Cherry, quickly and easily. This an advanced keratin smoothing an elegant deep versatile product is light treatment that offers maximum burgundy; G251/ enough to create nail curl reduction, along ES251 Antique Rose, enhancements on natural with amazing shine and no- a beautiful dusty rose accented with an nails, strong enough to frizz smoothing for all hair iridescent finish; G252/ES252 Overcast, an build out on nail forms and types. Especially effective everyday neutral gray; G253/ES253, a cool blue nail tips, and moldable on coarse, unruly, with gray undertones; and G254/ES254 enough to create extremely curly or very resistant Woodland, a stylish deep olive with a hint of dimensional art. It’s available hair, it’s enriched with keratin, shimmer. Luminous color applies fast, feels in 20 colors. collagen, argan oil, soy and rice thin and lasts. Simply squeeze the proteins for brilliance, strength The Gel II True Beauty Collection features desired amount of product and protection. Clients can wash eight new nudes in its no-base-coat gel polish. from the tube, place onto the their hair the same day with no Luminous color nail with the Gel II tool, shape downtime. Reach David Mulhollen, president, applies faster, feels and sculpt using the brush and at [email protected]. keratherapy.com thinner and lasts 4D Sculpting Solution. 4D Gel will not harden longer. All colors are until it’s cured, is not self-leveling and stays in La Palm/Booth 38181 debuts numerous available in Gel II place until the Sculpting Solution is applied, products for hands and feet. First, La Palm (SRP $11.99) and allowing techs to work at their own pace. An Volcano Spa is a new luxury spa experience in matching Extended allergy-conscious product, 4D Gel contains no a single-use pedicure treatment. Five steps Shine (SRP $4.00) HEMA, and produces no airborne dust when include Detox Volcano Crystals, Detox nail polish or buy Gel II, receive the matching filed. It also reduces filing time to create the Volcano Activator, Exfoliating Sugar Extended Shine free. Polishes are non-solvent desired nail shape and thickness. Scrub, Collagen Organic Cream and free of harmful elements. The True Beauty The newest LED Gel II Pro-Cure 2.0 Mask and Collagen Organic Collection features Cordless Lamp includes a rechargeable Massage Lotion. Add steps one a rich mix of subtle battery, automatic digital timer with motion and two to the hues to flatter any sensor and safety auto off in a shimmery water to skin tone, including; platinum package. The lamp provides up to 3 experience the G241 and ES241 hours of battery life. Also new, La Palm bubbling Cream Couture, Paraffin Wax returns skin to a smooth, healthy volcano G242 and ES242 glow and luxurious feel with Vitamin E and eruption. Each Skin Deep, G243 organic moisturizing oils. packet holds and ES243 Bashful Blush, G244 and ES244 Sun Reach Margo Reed, director of business the precise amount Kissed, G245 and ES245 Turning Heads, G246 development, international and North of product for a single pedicure. It’s available and ES246 Cool Confidence, G247 and ES247 America, at [email protected]. in four scents. Graceful, and G248 and ES248 Flaunt It. geltwo.com lapalmspaproducts.com

BIR’s BIG Cosmoprof Preview cont. on page 18

2017 COSMOPROF NORTH AMERICA PREVIEW 17 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 17

Lakme/Booth 45345 introduces the Pure Lasio/Booth 40418 seeks North American Collection 2017, featuring three looks from and international distributors for its line of the brand’s creative and education team. Pure keratin treatments and support products. advocates bringing out the innate beauty of Lasio Keratin Treatments feature a spray-on women, who are radiant in any situation in application, which cuts application time by their daily lives. 50% and zero processing time, plus they can True Brunette by be washed out the same day. Chroma (left) The new Lasio Trico pH Hair System is Le Chat/Booth 41345 debuts the Perfect (tube/salon $7.40) designed to restore the hair and scalp, leaving Match Modern Muse Fall 2017 Collection features overall body, (salon $100.02), featuring six rich shades in both natural waves thickness and Perfect Match Gel (15 mL/salon $16.67) and with volume fullness. The range matching Dare to Wear Lacquer (15 mL/salon and a slightly includes $3.25). This collection is an open love letter to uncombed Tricogena all the women who inspire each other every texture that Shampoo day to be strong, fierce and beautiful. evokes the (9.5 oz./SRP Domestic and international distributors are most pure elegance. Essential Blonde by $28.00), invited to contact Newton Luu, CEO, at Gloss (tube/salon $6.25) offers a practical Tricogena [email protected]. lechatnails.com and natural look with a cut that surrounds Conditioner the nape. Longer on the top, the hairstyle (9.5 oz/SRP offers greater volume. Innate Copper by $32.00), Tricovita Collage (tube/salon $6.35) creates Masque (5.6 oz./ perfect harmony with nape-length hair SRP $50.00) and and soft waves that reflect a natural simplicity. Tricophix Scalp Therapy (1.7 oz./SRP $72.00). Also debuting is the Hypersilk Collection. These aftercare products prolong the results Ligo Electric SA/Booth 47345 will launch five of the keratin treatments. The range includes tools, extending its Valera Salon Exclusive Replenishing Shampoo (12 oz./SRP $15.50), line. New hairdryers include the Academy Pro Replenishing Conditioner (12 oz./SRP $15.90), 2.1 (salon $149.00), an 1875-watt dryer with an Color-Treated Shampoo (12 oz./SRP $16.00), extra long-life AC motor; the Academy Pro Color-Treated Conditioner (12 oz./SRP Light 2.0 (salon $139.00), with 1600 watts of $16.50), Smoothing Balm (4 oz./SRP $16.00), power and a durable, lightweight DC-Pro Advanced Serum (4 oz./SRP $14.66), motor; and the Premier Pro 1.0 (salon $109.00), New i.plex brings back the beauty, strength Revitalizing Masque (4 oz./SRP $18.00) and which at just 355 grams without the cable, it and shine of youthful hair, thanks to a unique Volumizing Hairspray (12 oz./SRP $16.50). For features 1600 watts of power and a lightweight keratin complex, Keratec, which strengthens more information or to set up a meeting, DC motor. The Academy Pro range is power in and reconstructs capillary fibers. There are contact Nadine Ramos, founder/CEO, at a compact size (just 17 cm long) with a durable three parts: Strengthening Premium Bond [email protected]. lasioinc.com yet lightweight DC-Pro motor. All salon with Keravis prevents the breakage of exclusive hairdryers are equipped with Valera’s disulfide sulfur bonds and strengthens the hair swivel Rotocord and cool nozzle Touch Me. during restructuring treatments. Reconstruct Also new, the Sleek Pro 6.0 Swiss-made Keratech Power deeply reconstructs the hair straightener (salon $99.00) for internal bonds of the hair. Rejuvenate Hair professionals has a five-layered ceramic Perfection , a protective mask with Keravis coating with tourmaline, for smooth success in and Kerate, continues the i.plex ritual at home creative styling. for the client. For additional information or to Finally, the new Vario Pro 7.0 (salon set up an appointment, reach Colleen $189.00), a Swiss-designed ergonomic hair Matorano, vice president of sales, at clipper for professionals, guarantees cutting [email protected], or Pablo perfection with diamond-ground stainless steel Coromina, export director, at blades. Reach Pascal Aenishänslin, sales [email protected]. manager, at [email protected]. lakme.com valera-salonexclusive.com valera.com

18 2017 COSMOPROF NORTH AMERICA PREVIEW Londontown USA/DB 29 previews color and breakage and conditions while detangling hair. care for hands and feet. The Hyde Park Color Lottabody Twist Me Curl Styling Pudding, a Collection for Fall/Winter 2017-18 (12-ml non-drying curl styling pudding, defines and bottle/SRP creates soft, crunch- $16.00) offers free curls while a chic retreat adding moisture and from shine. It’s perfect for metropolitan natural and color- Manic Panic/Booth 49180 debuts Manic life with treated hair. Domestic Panic Professional semi permanent vegan gel natural earth and international hair color (3 oz./salon $7.25) in 12 intermixable, tones. They include Bell Flower, a romantic distributors may deeply pigmented, vibrant shades that last dusty pink; Silver Birch, a beautiful slate contact Andy Morgan, director of sales, through 40-plus shampoos. Shades blend reminiscent of the crisp breeze in the autumn domestic OTC and international for Revlon, at easily for endless color options. The semi- air; Star Moss, an olive shade; and Black Thorn, [email protected]. lottabody.com translucent gel formula provides for a stained a moody midnight purple. glass-like application and fades true to tone. Launching fourth quarter is Kur Luseta/Booth 44033 launches new packaging Castor seed oil and lactic acid leave the hair Cuticle Remover (12 ml/SRP in vivid color themes for its existing ranges and smooth, shiny and healthier by controlling $18.00) with a gentle formula adds hair oils and hair masks to its existing split ends and retaining moisture. The acidic that makes maintaining the series. New are Tea Tree Hair Oil formula also helps to close the hair's cuticle cuticle area simple and quick. (3.38 fl. oz./SRP $24.00), Tea Tree Hair Mask and lock in color. No developer is required. Lakur Perfect Match Mini Set (8.5 fl. oz./SRP $29.00), Keratin Hair Oil Also new, the (8 ml, 4-piece/SRP $25.00, 8 ml, (3.38 fl. oz./SRP $24.00). Keratin Hair Mask Manic Panic 6-piece/SRP $32.00) combines (8.5 fl. oz./SRP $29.00), Macadamia & Argan Blue Lightning Londontown’s favorite colors into the perfect Oil Hair Oil (3.38 fl. oz./SRP $24.00) and 30 Volume Hair gift. New Lakur Minis (8-ml bottle/SRP Macadamia & Argan Oil Hair Mask Bleach Kit $10.00) offer vibrant colors without the full- (8.5 fl. oz./SRP $29.00). (4 oz./SRP The company also debuts two series— $13.99) helps to Biotin & Collagen to help thicken and neutralize warm straighten all hair types and Marula Oil to tones in the hair repair split ends, fight frizz, and add shine and during the lightening process. The conditioning softness. In the Biotin & Collagen range, vegan formula with vegetable protein gently sized commitment. Distributors products include Shampoo and Conditioner tones hair as it lifts. are invited to contact Kelly Gardi at (each 16.9 oz./SRP $14.00, 33.8 oz./SRP $24.00), Finally, new Manic Panic [email protected] or Marina Hair Oil (3.38 fl. oz./SRP $24.00) and Collagen Hair Freshener Powder Dry Dimentman at Hair Mask (8.5 fl. oz./SRP $29.00). Shampoo (10 grams/SRP $7.99) [email protected]. The Marula Oil range includes Shampoo instantly absorbs natural oils in londontownusa.com and Conditioner (each 16.9 oz./SRP $14.00, the hair between washes, as it 33.8 oz./SRP $24.00), Hair Oil (3.38 fl. oz./SRP provides UV protection. The Lottabody/SURF C previews Lottabody $24.00) and Hair Mask (8.5 fl. oz./SRP $29.00). formula is vegan, cruelty-free, Fortify Me Leave-In Conditioner (8 oz./SRP Distributors may contact Ben Huang, vice paraben-free, SLS-free, $4.49) and Lottabody Twist Me Curl Styling president of sales, at [email protected]. sodium-free and alcohol-free, Pudding (7 oz./SRP $4.99), lusetabeauty.com For more information or to set up a meeting, which launch in September. distributors are invited to contact Jane Rossi, Both formulas are enriched key accounts representative, at with coconut and shea oils, [email protected], Cindy which deeply penetrate and Dunaway, domestic sales representative, at hydrate hair, leaving it soft and [email protected], or Ashley nourished with a brilliant shine. Rodriguez, international sales representative, Lottabody Fortify Me Leave-In at [email protected]. Conditioner features a shake- manicpanicprofessional.com to-activate formula, which manicpanic.com strengthens, helps prevent

BIR’s BIG Cosmoprof Preview cont. on page 20

2017 COSMOPROF NORTH AMERICA PREVIEW 19 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 19

Facial Renewal Essence (SRP $65.00) provides Also new, Bracelet Band (SRP $5.99)—a immediate hydration to the skin, while long- bracelet that holds a term use improves the skin’s complexion by rubberband—makes it enhancing its natural cell renewal possible to have a process. Anti-aging peptides rubberband handy on Manna Kadar/Discover Beauty 14 debuts soften the appearance of fine your wrist without the several multitasking products, including the lines by helping reorganize and wrist dent. It comes Eye Candy Collection, Priming Eye Shadow stabilize skin’s building with 19 metal-free Sticks, LipLocked Priming Lipsticks in 11 blocks. Nourishing Lip Oil elastics and is available Shades, LipLocked Priming Lip Wands in 11 Treatment (SRP $26.00) is in gold or silver. Shades, High Definition Pressed Powder, loaded with anti-oxidant-rich SqHair Pins (SRP $7.99) Blossom Floral Compact, Blush & pure marula oil to infuse long- are square-shaped Highlighter, Prime Time 3-in-1, Concealer, lasting moisture and help soothe bobby pins for those Highlighter and Eye/Lip Primer, Precision and soften lips. Vitamin E helps with long and/or thick hair. 12 pieces come in a Point Felt Tip Liner and The Paris Dream repair dry, cracked lips, while avocado and reusable zippered storage pouch. Ez Braider Palette. The company is also launching a new jojoba oils help protect from environmental (SRP $5.99) makes braiding a brand— Beauty & the Bump (above). It stressors. CoQ10, along with pure marula oil, snap! This Waterfall Styler includes products that help women feel helps fight free radicals that cause premature & Volumizing Tool (SRP refreshed, renewed and revitalized during their aging. A unique ceramic-tipped $5.99) helps poof up your pregnancy, and beyond. The Beauty & the applicator provides instant waterfall instantly. These Bump Kit (SRP $59.00) features Argon Oil, Dry cooling relief for lips. Finally, hair accessories are perfect Shampoo, Hydrating Face Mist, Micellar 3in1 Rejuvenating Eye Treatment for beauty stores. To see Water, Miracle Balm and Restorative (SRP $65.00) helps diminish signs of them all and many more, Blotting Papers, all in a stylish pink travel bag. premature aging under the eyes. contact Mia Kaminski, CEO, Distributors, stores and manufacturers’ reps are Pure marula oil and vitamin E at invited to contact Madison Hofer, account provide immediate and long-lasting [email protected]. executive, at hydration and anti-oxidant miabeauty.com [email protected]. protection, while MarulaBright mannakadarbeauty.com Complex helps soften and brighten Narian/DGL42 reveals its full product line, dark circles under the eyes. Anti- including the hero product Anti-Age Night New from Marrakesh/Booth 47407 is wrinkle peptides instantly help Serum, (1 oz./SRP $87.00), representing the Mod Multipurpose Styling Cream tighten and firm the skin around the natural bounty of the Armenian highlands. (4 oz./SRP $16.99). It strengthens weak, eye area, reducing the appearance of fine lines Textured like a balm, it melts on contact and brittle or damaged hair, while also and wrinkles. Reach Ian Murphy, president, at works all night to restore the skin. It includes smoothing and detangling unruly [email protected]. marula.com Armenian locks and providing frizz and apricot humidity control. This nutrient-rich Mia Beauty/Booth 41181 launches innovative kernel oil conditioning cream lets you create hair accessories. As women age, their hair thins for a moveable hold, enhance natural and falls out, making it healthy texture and add definition to any difficult to make a full, dose of hair style. It great for curly, wavy or pretty ponytail. Now, vitamin E straight hair and tames frizz, while they can have a full that adding incredible shine and bounce. ponytail in seconds with protects and Reach Laura Sweet, domestic sales the patent-pending nourishes manager, at Poofy Pony (SRP $5.99). maturing skin, and a dash of high-altitude [email protected]. This ponytail volumizing rosehip and sea buckthorn oils to improve marrakeshhaircare.com tool takes a ponytail texture and give the skin a youthful, radiant from super-thin to full glow. Domestic and international distributors Marula/Booth 51461 seeks domestic and in seconds, and you won’t even know that the are invited to contact Lilith Martirosyan, international distributors for its luxurious hair tool is in your hair. Its contour shape fits snugly marketing and sales director, at and skin range, including three new products. against the head. [email protected]. nairian.com

20 2017 COSMOPROF NORTH AMERICA PREVIEW Novex Hair Care/Booth 35129 launches the Olivia Garden/Booth 46405 continues the My Curls Mystic Black Collection for very celebration of its 50th birthday year with the dry, kinky, coily curly hair. It’s rich with vitamins debut of the iBlend Color & Care Brush A, C, D and E plus omegas 3, 6 and 9 from the Collection (salon $9.99). Designed to fully African baobab seed to seal split ends, prevent distribute and evenly saturate all types of hair frizz and color, the brushes work to Oomph/Booth 50204 previews Rootie the intensely create a natural, rootlifter, the third product in its line of hydrate blended effect. patented hair volumizing irons. Rootie’s 1-inch curls. The Dual-length plates lift and add lasting volume to any hair range bristles and a style. Domestic and international distributors includes scalp-hugging are invited to contact Bill Schwartz at My Curls design gently [email protected], voloom.com Mystic detangle and allow Black even product Palladio/Booth 34157 previews cosmetics for Shampoo distribution to September launch. Under Eyes Disguise Full- (10 oz./SRP $10.99), My Curls Mystic Black avoid over- Coverage Concealer (10 grams/SRP $7.00) Conditioner (10 oz./SRP $10.99), My Curls saturation and evens out skin tone, covers Mystic Black Deep Hair Mask (14 oz./ minimize imperfections and conceals under- SRP $10.99, 35 oz./SRP $20.99) and My Curls product waste. eye circles with its lightweight, Mystic Black Leave in Conditioner iBlend also creamy, high-coverage formula. Use (17 oz./SRP $15.99). works with natural shades for everyday coverage, Also new, the Nutrisalon Brazilian Keratin bond-building yellow for camouflaging dark circles, Progressive Straightening System is a treatments, hair straightening treatments and mint to neutralize redness and peach to professional line of straightening treatments more. minimize blue undertones and with Brazilian keratin. They seal cuticles and Also new, the iStyle Brush Collection neutralize dark spots. Chamomile and restore capillary mass, providing smooth, frizz- (SRP $13.25 each) for short-to-medium hair, aloe extracts calm delicate areas and free, shiny hair. The Nutrisalon Brazilian bangs and men’s styling features scalp-hugging blemishes, while gingko biloba extract Keratin Progressive Straightening System comfort and Memory-Flex bristles designed to helps reduce the appearance of broken Kit (salon $140.00) includes Nutrisalon work on different hair types. Those include capillaries. Ginseng protects skin against Brazilian Keratin Hair Primer (500 ml), ultra-gentle Memory-Flex double bristles for free radical damage and coconut oil adds Brazilian Keratin Anti-Residue Shampoo fine hair, flexible Memory-Flex dual-length moisture. It’s available in nine concealer shades (500 ml), Brazilian Keratin Progressive bristles for medium hair and Memory-Flex and three color-correcting hues. Straightener (500 ml) and Brazilian Keratin tension bristles for thick hair. I’m Glowing Illuminating Primer Thermo Protector Leave In (500 ml). All iStyle brushes feature scalp-hugging (20 ml/SRP $12.00) has a pearly-pink tone with Distributors may contact Tayla Barreto, U.S. comfort, a compact, travel-friendly size and a three reflection pearls to add luminosity and general manager, at [email protected]. no-slip unibody boost the radiance of foundation, while novexhaircare.com finish with an minimizing the appearance easy-grip, of wrinkles, fine lines and Nutrapel Professional/Booth 20111 launches non-slip pores. The vitamin-rich, free- UHD Permanent Hair Color handle that is radical fighting and (3.2-oz. tube with developer comfortable quick-absorbing formula included/salon $6.25) for 100% and offers blends seamlessly for a silky, gray coverage guaranteed. Clear snag-free smooth finish. Aloe vera and (000) lifts up to 2 tones without styling. For grape seed oil help skin using bleach. The line features 46 more retain moisture and stay low-ammonia tones for supple and flexible, provide coverage, shine and conditioning. anti-inflammatory benefits There’s no need to mix with and help minimize the natural base colors. Reps, information or to book a appearance of wrinkles, fine distributors and beauty stores meeting, contact Anne Maza, vice president lines and pores. Panax ginseng root extract may contact Lori Garcia, CEO, of sales and marketing, at revitalizes the skin and green tea extract lends at [email protected]. nutrapel.com [email protected]. oliviagarden.com anti-aging properties.

BIR’s BIG Cosmoprof Preview cont. on page 22

2017 COSMOPROF NORTH AMERICA PREVIEW 21 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 21

The Definer Highlight & Contour Palette Finally, Twisted in Love developed products to treat the entire body— (SRP $14.00) defines, refines and highlights Intensifying Mascara (10 ml/SRP inside and out. Central to the line is Daily facial features. Three contour shades $10.00) in black features a “twisted” Vitality Boost, an accentuate heart-shaped brush to achieve ingestible supplement features, while amplified volume and precise with Ergo Boost three highlight definition with a reservoir Complex, a blend of shades strobe that charges lashes with rich rich antioxidants and and illuminate. black color. Elongated bristles bionutrients that works Buildable color comb and separate each lash internally and allows for for maximum fullness, length externally with the customized universal and panoramic effect. Panthenol body’s complex shade matching for all skin moisturizes and penetrates hair for biological systems to tones. Aloe vera and coconut oil thickness, Bayberry fruit extract support healthy skin, hydrate and moisturize the skin, while conditions and bamboo extract scalp, hair, nails and lashes. chamomile calms and softens. strengthens hair. Reach Lorraine Hair products include Shampoo, Pressed Rice Powder (SRP $8.00) in a Guzzo at [email protected] Conditioner, Leave-In Styling Treatment and convenient compact with a mirror and sponge or Lorraine Guzzo. palladiobeauty.com Stimulating Scalp Serum. Skin care features applicator is perfect for Rejuvenating Skin Lotion, Hydrating Face on-the-go touchups. Rice Personal Brands/Discover Beauty Pro debuts Serum and Invigorating Face Wash. powder absorbs oil and as an incubator for artist-driven brands. This helps makeup last beauty innovation company creates high- longer, while leaving a performance, naturally derived and safe, silky finish. This meticulously formulated products that have emollient-rich skin been created with ethically-sourced botanical treatment is available ingredients and sustainable manufacturing in two shades. practices to avoid inflicting harm on people, Mattifying Rice Primer (20 grams/SRP animals or the environment. As a family- $12.00), with a velvety, lightweight and owned and operated business, the company nourishing formula, creates a starts with the people—the top hairstylists, Beth Minardi’s eponymous Signature Hair smooth canvas by mattifying beauty professionals, product formulators and Color kicks it up a notch with more than 80 and perfecting the skin, while beauty lovers. The initial portfolio includes intermixable, dimensional, high-shine shades reducing the appearance of Groh Total Vitality Boost (Booth 38031), Beth ranging from the deepest pale to cool, smoky wrinkles, fine lines and pores. Minardi Signature (Booth 38039), WolffBehr tones to brilliant coppers and reds for amazing Used alone or under (Booth 38025) and Peter Coppola. coverage. foundation, the silky texture of Groh, created by Marvin Hausman, MD, is Originally created by legendary stylist Peter this oil-controlling formula a dietary supplement and treatment ritual Coppola. Peter Coppola Professional Hair leaves a flawless finish and formulated to rejuvenate dormant cells in hair, Care has been redesigned and reformulated to helps foundation last all day. scalp, skin, nails, lashes and brows, supporting Panax ginseng root extract revitalizes the skin a healthier and more optimized lifestyle. By while promoting elasticity. Aloe combining the work of leading medical and vera and coconut oil hydrate and nutritional researchers with the most potent moisturize the skin, chamomile and pure ingredients from nature, Groh has calms and softens, and gingko biloba helps calm inflammation. 4 Ever + Ever Intense Lip Paint (6 grams/SRP $8.00) in 12 shades drenches lips in long-lasting, rich color in one stroke. Its creamy, lush application provides infinite shine allow professionals and consumers to unleash and a vinyl-like pout. Aloe vera their creativity. Salon services and home care extract, coconut oil and apricot oil products invite clients to experience results hydrate and moisturize lips. beyond the highest industry standards.

22 2017 COSMOPROF NORTH AMERICA PREVIEW New WolffBehr Lightener (16 oz./salon PreHeels/DBS 62 seeks distributors for its $21.30) is a balayage skin-protectant spray (1.5 oz./SRP $14.99, 2.5 bleach containing oz./SRP $22.99), which azulene. Domestic helps save feet and international from blisters. distributors may PreHeels dries contact Rebecca in less than 60 Mariolis, vice seconds into a president of breathable business barrier that development, at [email protected]. stays in place PUR attitude/Discover Beauty DB 13 from personalbrands.co and won’t rub CDS Holdings is a new line of safe skin care off on shoes. that replaces the water found in traditional Phillips Brush/ Booth 48399 debuts the Because it is skin care products with Hyaluronix, a natural Phillips Maxx (SRP $9.99), a lightweight vent clear, it works with all skin tones. PreHeels’ new beauty ingredient with a similar brush with aerosolized delivery ensures that the composition to the hydration substance found a criss- protective coating conforms perfectly to the in almost every cell of the human body. cross unique shape of the foot for optimal coverage, Hyaluronix draws moisture from the air and bristle while making it easy to apply to hard-to-reach binds up to 1,000 times its weight in moisture, design that spots like the back of the heel. preeheels.com making it even more effective than water penetrates, when hydrating the skin. By combining this lifts and Product Club/Booth 45381 debuts several patent-pending technology with essential holds the sundries. The vitamins, anti-oxidants and nutrients, PUR hair for Ready to Use, attitude seeks to redefine innovation in beauty precision Pop-Up with 100% pure active skin care ingredients. styling. Foil The PUR attitude launch collection features The anti- Combo six key categories, each with Hyaluronix. Skin static Box (salon Essentials features a hydrating wash that brush is $17.99) features removes makeup and impurities while gently contoured two lengths of pre-cut exfoliating dead skin cells, a soothing toner to fit the foil—400 sheets of 5 inches x 8 inches and that prevents blemishes and protects the skin’s hand. Contact Bart Simon at 500 sheets of 5 inches x 11 inches—in one natural pH balance, a lightweight high- [email protected]. phillipsbrush.com convenient pop-up box. performance hydro-cream that increases skin Also new, the EZ-Dispense Liter Holder hydration by 90% and an advanced eye cream Pink Pewter/Booth 48271 unveils its makeup (salon $9.00) keeps developers, shampoos and that works to prevent and smooth puffy eyes line. 100% vegan and cruelty-free, it features conditioners ready for easy dispensing. It and dark circles. Kits are available for normal, coffee bean and eliminates waste and saves money by oily or dry skin. coconut oil to dispensing every last drop of liquids. Each Targeted Serums address customers’ create creamy and holder includes a specific concerns, including wrinkle highly pigmented non-drip cap. prevention, hyperpigmentation, skin looks. The I Want It Multiple units link brightening and instant fine lines. Nutri- All Palette (SRP together to keep Cosmetics features dietary supplements $75.00) consists dispensary that can be mixed into water, juice or of 33 eye clean and shakes to help beautify the skin from shadow/ organized. For within using different molecular weights of highlighter more hyaluronic acid, phytoceramides and other options. information or to nutrients. The rest of the set up an Head to Toe Body Care includes an collection retails from appointment, contact Jay all-over moisturizing lotion, a foaming $8.00 to $75.00. Reach Alyx Ohlrich, vice president of sales, at bamboo scrub that deep cleanses and Martinez, sales director, at [email protected]. rejuvenates the skin, a bath and shower gel [email protected]. pinkpewter.com productclub.com used to stimulate cell renewal, a cellulite

BIR’s BIG Cosmoprof Preview cont. on page 24

2017 COSMOPROF NORTH AMERICA PREVIEW 23 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 23 lotion to smooth the appearance of cellulite, and a shampoo and conditioner duo formulated with caviar to nourish the scalp and replenish dry, brittle hair. The Men’s Line features a hair and body wash combo, a protein shave cream for ultimate nourishment and an after-shave gel to help protect the skin against the signs of aging. Health Care advanced topical solutions include HA85, which is designed for chemotherapy and radiation patients, and Pain Assassin, which helps relieve minor Reuzel/Booth 50401 heralds classic barbering aches and pains associated with backache, with its line of pomades and men’s grooming sprains and/or arthritis. essentials created at Schorem, an old-school Each product in the PUR attitude line is RefectoCil/Booth barbershop in the heart of Rotterdam. The backed by independent clinical studies and 44396 debuts the RefectoCil Lash & Brow Bar shop specializes in the classic cuts that have leaves out harsh chemicals, parabens, PEGs, (salon $189.95). The bar contains all of the proven themselves over the decades: glycols, sulfates, petro-chemicals, synthetic RefectoCil original tints and accessories pompadours, flattops, contours and the other fragrances and artificial dyes. For more details, needed to perform hundreds of brow and lash styles featured on Schorem’s famous reach Adrienne Kramer, ProBeauty Partners, tinting applications. It is small, balanced, handy barbershop posters. The collection (travel sizes at [email protected]. and light. It can be moved anywhere in the to liters/SRPs $6.25 to $38.50) includes Fiber purattitude.com salon or spa easily with the integrated handle. Pomade, Shave Cream, Beard Foam, Beard The Lash & Brow Bar is the perfect tool for Balm, Scrub Shampoo, After Shave Daily Redavid/Booth 49398 launches a collection professionals who need their products near Shampoo and Conditioner, Hair Tonic, of products that treat, reinforce and thicken them at all times. The idea is to have a Grooming Tonic, Clay Matte Pomade, Blue the hair without convenient and eye-appealing lash & brow bar Pomade, Pink Pomade, Green Pomade and adding weight. Orchid to work out of in every situation for every Red Pomade. Interested distributors are oil restores and customer. invited to contact Marta Rubenstein Harmon, maintains the senior vice president, global sales, at hair’s moisture to [email protected]. reuzel.com

Robanda International/Booth 46151 offers a variety of new products under its portfolio of brands. First, Bodyography adds fall colors to its Lip Lava collection (SRP $19.00 each). This renew every strand ravaged by chemical and long-wearing formula goes on opaque, dries thermal damage, while Dynagen promotes instantly and lasts for follicle structure strength, boosts follicle hours, so lips stay fierce nutrition and increases resistance to weather and fabulous all day long. and aging for healthier, shinier and stronger Also new, the RefectoCil LashCurl Kit Lip Lava Liquid Lipsticks hair. Products include Orchid Oil Shampoo (salon $98.00) is today’s hottest lash service. It feature exclusive Micro (250 ml/SRP $32.00, liter/SRP $69.00), Orchid curls lashes, making the eye appear bigger and Absorb Technology, Oil Conditioner (250 ml/SRP $32.00, liter/ more expressive. At the same time, it nourishes making lips bulletproof SRP $69.00), Orchid Oil Treatment (30 ml/ lashes with its gentle formula. One LashCurl Kit against smearing and wear. SRP $14.00, 90 ml/SRP $35.00, 250 ml/SRP can do up to 36 applications. The results are bodyography.com $69.00), Orchid Oil Curl Defining Creme waterproof and last up to 6 weeks. This service Prorituals adds nine (150 ml/SRP $38.00) and the hero product, can be combined with a lash tint for a shades to its collection of Orchid Oil Dual Therapy (100 ml/SRP $54.00) complete treatment and even greater Metallics hair color. The to repair hair and add shine. For more customer satisfaction. Interested distributors brand also debuts Modern information or to book a meeting, contact are invited to contact Ranae Breslow, U.S. Firm hair spray (SRP Marco Redavid, CEO, at sales manager, at [email protected]. $19.00). This buildable [email protected]. redavidhair.com http://refectocilnorthamerica.com/ spray allows the stylist and consumer to create

24 2017 COSMOPROF NORTH AMERICA PREVIEW unlimited looks without Roux/Surf C debuts new packaging for its Schique/Discover Green 11 seeks beauty that lacquered-down feel. classic temporary hair colors— Fanci-Full stores to retail its new anti-aging skin care Inspired by catwalks around Instant Color Rinse (15.2 fl. oz./SRP $7.49), products. The line incorporates the world, hair has evolved Fanci-Full Instant Color Mousse (6 oz./SRP proprietary dandelion to be fixed, but not forced, $10.49) and ’Tween Time Instant Root extract for its and ProRituals Modern Firm Concealer (SRP $7.49)—along with unifying hairspray will help achieve new formulas for Fanci-Full Mousse that balance. and ’Tween Time. The clean, Also new, Dry Shampoo modern packaging repositions and Texture Spray Fanci-Full as “instant” hair color, (SRP $19.00) eliminates identifies the shade inside and excess oils found in the hair adds model images to the ’Tween with a simple spray, Time card. radiance. The aesthetic nuance of dandelion massage and brush. It Available in 13 natural-looking extract enhances the therapeutic properties of creates grippable, shades, Fanci-Full Rinse is perfect the natural nutrients, rich fruit and plant touchable texture all while for refreshing faded color, color extracts, power peptides and anti-oxidants extending your style. correction and toning. Styling Vitamins C and E. Jacqueline Schaffer, MD, Finally, ReFresh Dry lotion allows for coloring and created the line after watching her mother Shampoo is available in a styling in one easy battle skin cancer twice. The line includes new larger 200-ml can that’s 25% less step. There’s no Insightful Contour Eye Cream, Intuitive expensive. Its oil-absorbing ingredients ammonia, no peroxide, no Restoration Mask, Lumistone Hydrate Face increase volume, leaving hair clean, texturized damage and no commitment. Moisturizer, Hydra Glisten Freshening Mist, and fresh smelling. The lightweight formula Fanci-Full Mousse tones and Brilliantly Firm Serum, Pure Clarity Daily turns lifeless, flat hair into clean, touchable enriches hair color, blends Cleanser and Daily Polish Scrub. Reach texture. Simply spray at the roots or spray all grays, and adds depth and Franchesca Geller, operations manager, at over to add texture and volume for supporting shine. Now more moisturizing [email protected]. schique.com styles and sets or to keep curls from clumping with a richer color payoff and or drooping. The freshly scented formula fresh new scent, Fanci-Full Scruples debuts Power Blonde Fashion sprays clear. prorituals.com Mousse styles in instant Toners (Kit/salon $29.95, open stock 60 Under its newly acquired Pebco volume, body and shine, as it ml/salon $6.75) in three fashion shades— Protools brand, the delivers beautiful color. It’s Cosmo, Iris and Mist. These ammonia- and company will available in 11 natural-looking PPD-free preview a hair shades. conditioning dryer and flat iron. ’Tween Time Instant Root Concealer makes toners are The tools feature new technology, it easy to color on camouflage instantly when applied a sleek design and great pesky grays or roots start to peek out between following a performance. They are also the first hair color treatments. Available in five shades, Power Blonde launch since Robanda purchased the the extra moisturizing, lightening brand. pebcoprotools.com non-flaking, non- service. Also damaging, touch-up new, Scruples color crayon can be True Integrity used every day for Olive Series Mr. Pumice offers its mini natural-looking (kit/salon $29.95, open metal foot file in a new pink color. The metal results. Domestic and stock 60 ml/salon $6.75) features green ash- foot file helps remove thick calluses and is international based shades that neutralize warm used on dry skin. mrpumice.com distributors may undertones, producing cool results for To schedule a meeting for domestic sales, contact Andy brunettes and dark blondes. Part of a low- reach Anita Zappacosta at Morgan, director of ammonia permanent and demi-permanent [email protected]. For international sales, sales, domestic OTC system, shades provide 100% gray coverage. contact Shawn Russell at and international for Reach Michael Riley, chief operating officer, [email protected]. Revlon, at [email protected] for more at [email protected] robanda.com information. rouxbeauty.com scrupleshaircare.com

BIR’s BIG Cosmoprof Preview cont. on page 26

2017 COSMOPROF NORTH AMERICA PREVIEW 25 The Beauty Indust ry Re port Visit bironline.com

BIR’s BIG Cosmoprof Preview cont. from page 25 The delightful baby line includes Baby Oil Spoolies/Discover Beauty (200 ml/SRP $22.00), Bubble Bath (150 ml/SRP Spotlight 64 debuts Spoolies $18.00), SOS Cream Face & Body (50 ml/SRP Leave-in Curl Enhancer (4-oz. $18.00), Body Lotion (150 ml/SRP $22.00), Face spray/SRP $17.99) to work with Cream (50 ml/SRP $18.00), Hair & Body Wash Spoolies Hair Curlers for (200 ml/SRP. $22.00), Starter Kit with 20-ml styling hair in beach waves sizes of Baby Oil, Body Lotion, Hair & Body and curls. Reach Jeanne Wash and Face Cream (SRP $24.00), Gift Set of James, owner, at 150-ml Body Lotion and 200-ml Hair & Body [email protected], Smart Wash (SRP $40.00), and Gift Set of 200-ml spoolies.com Step/Booth 50255 adds six Hair & Body Wash plus a bamboo hair brush new sizes with the Bella Design to its Designer (SRP $40.00). Sophie la girafe is a 56-year-old Spornette/Booth 41287 debuts the Metallic Series’ Black Onyx collection. The entire line French icon—a beloved baby toy giraffe made Swizzl e collection (SRP $9.00). Available in is made 100% in America from a one-piece of natural rubber. For more details or to set up silver, gold and construction of polyurethane with no cheap a meeting, distributors may reach Adrienne rose gold glues, foam or plastics, and is backed by a Kramer, ProBeauty Partners, at shades that best-in-class five-year warranty. The Designer [email protected]. are perfect Series helps stylists stand comfortably https://www.sophiethegiraffe-usa.com/ for the throughout the day and complements any holidays, salon’s décor. The largest size—4 feet by 5 feet Sparks/Booth previews Urban Wonderland these brushes (salon $259.00)—features a chair depression (3-oz tube/SRP $7.99), a new hair collection feature wavy and allows both feet to stay on the mat. featuring five nylon bristles Smaller mats—3 feet by 5 feet rectangle or new hair that glide half circle—cost salons $239.00. Domestic and colors. An through and international distributors are invited to contact extension of detangle wet and dry hair. The wavy bristles Dro Bush, account manager, at Sparks Vibrant reduce breakage, flyaways and static. Domestic dro@smartstepflooring.com. Color, the new and international distributors may contact smartstepsalonandspa.com shades are on Jeffrey Sporn, sales, at [email protected]. trend with the spornette.com Sophie la Girafe Cosmetics/Discover Beauty demand for creative hair color. Hues include 19 seeks prestige partners for its award-winning Desert Rose, Denim Blue, Camo Green, Night Supermood/Discover Beauty 25 bows to the Eco-cert skin care line for children. Sold in Indigo and Sugar Plum. For more information U.S. market. Best seller One Minute Facelift about 30 countries, this certified natural and or to set up a meeting, contact Joe Magnano, Serum combines immediate gratification with organic cosmetics brand, developed and run by national sales manager, at long-term improvement of skin through Jonna Jalkanen, the co-founder of the Finnish [email protected]. both natural topical formulas and nutritional company Alva Organics Oy, has won several sparkscolor.com supplements. The Egoboost line gives an immediate lift to the face, the Beauty Spongelle Sleep line helps LLC/Booth 32111 rejuvenate skin previews the and mind during Shimmer Body the night and the Soufflé Youth Glo line Collection restores skin and (8 oz./SRP spirit. Natural $28.00), an ingredients like extension to chaga awards, and its products are sold in the world's the Shimmer Buffer Collection of body mushrooms, sea finest retail outlets, including Harrods and wash-infused buffers. The company seeks fennel stem cells, moth bean extract (natural Selfridges in the United Kingdom; Boots and North American and international distributors. retinol) and glutathione are the cornerstones Holt Renfrew department stores in Canada; For more information, contact Eric Binder, of the line. Retailers can reach Adrienne and the Emporium department store in chief operating officer, at [email protected]. Kramer, ProBeauty Partners, at Bangkok. spongelle.com [email protected]. supermood.fi

26 2017 COSMOPROF NORTH AMERICA PREVIEW Truss Professional/Booth 48345 will show Zotos/Booth 40301 has new products in a Deluxe Prime Blond variety of its lines. Biotera Shine Sweet (8.79 fl. oz/SRP $32.00), an features sugar cane extract, which is known for at-home hair treatment to its polishing ability. Biotera maintain vibrant blonde, optimizes the effect highlighted or metallic hair. with science, so Violet pigments neutralize hair is treated to a without dehydrating, for the healthy burst of perfect platinum effect. sweet, sparkling Also new, Truss Net shine. The lineup Tela Beauty Organics/Discover Beauty 17 Mask (450 grams/ includes three launches the Tela Life Force Collection, a SRP $42.00) features nano color-safe, four-product style and treatment collection paraben- and for root-to-end recovery. Products use the regeneration technology, silicone-free power of probiotics for hair, scalp and follicle which helps hydrate, formulas for rejuvenation. The collection features Power reconstruct and nourish normal hair that Shampoo and Conditioner (8.45 oz./SRP the porous areas of the appears dull or in $34.00), Fountain of Hair Vitality Serum hair to restore elasticity, need of a burst (3.3 oz./SRP $42.00) and Probiotic Hair Mask strength and sheen. The of shine: Shine Sweet Brilliance Shampoo (6.8 oz./SRP $48.00). All are designed to company seeks and Conditioner (each 15.2 oz./SRP $8.99) sustain hair, scalp, and follicle strength, distributors. Reach Lucas polish, hydrate and remove dulling residue. balance and vitality. The collection also Pontes, sales manager, at Shine Sweet Lightweight Brilliance Mist features a limited edition introduction set, [email protected]. (4 oz./SRP $8.99) instantly perfects and containing all four products in deluxe sizes trussprofessional.com delivers a lightweight, glossy finish. (SRP $89.00). In addition to probiotics, Also new, Zotos Professional 180PRO products contain over 35 certified organics Wahl Professional/Booth Length Revival offers color-safe Shampoo, plus superfruits for youthful, bouncy, resilient 46381 launches the Wahl Beret Conditioner (each 12 fl. oz./SRP $8.99) and hair. For more information or to set up an Trimmer (SRP $72.00), an ultra-quiet, Combing Cream (8 oz./SRP $9.99) reinforced appointment, contact Jennifer Danilchick- lithium-ion corded or cordless with patented Pro-Peptide and Pelusi at [email protected]. detachable blade trimmer. Run time is Length-Lock telanyc.com 2-plus hours. The trimmer has high- complex to fortify precision snap-on blades and sits in a strands from root-to- Terax/Discover Pro 7 recharging stand. It also comes with tip. New technology launches Crema + Keratin four trimming guides, ranging from radically repairs and Rinse-Out Conditioner to ½ inch. Distributors are invited t⅛o protects to reduce (6.7-oz tube/SRP $24.00, contact Anne Marie Kollias, breakage for long 16-oz. bottle/SRP $54.00). national sales manager, at and hard-to-grow Based on the award winning [email protected]. hair. Distributors are Original Crema conditioner http://wahlpro.com/ invited to contact formula, Crema + Keratin Bruce Selan, vice features the company’s Zadro/Booth 44220 debuts the president sales, at SmartKeratin blend. Ultimate Compact Mirror (Model [email protected]. SmartKeratin attaches only ULTC110/SRP $49.99), the next- naturellepro.com zotosprofessional.com to the damaged part of the generation LED lighted compact If your products weren’t ready for our hair cuticle, thereby mirror. It features patented auto CPNA Preview, we’d love to include them in eliminating the possibility of on/off technology and a top our follow-up report. Please send your story too much protein while still providing all the mirror that swivels 180° and and photos to [email protected]. And if you necessary conditioning benefits. Reps, folds down. The slim luxe would like us to stop by your booth in distributors and specialty retailers are invited design is the perfect gift. Reach Las Vegas, drop us an email at to contact Marco Musumeci, president, at Lizzy Brooks, national beauty sales, social [email protected]. W atch for an insider’s [email protected]. media, PR and content manager, at view into all the parties and special events in teraxhaircare.com [email protected]. zadroinc.com our post-show report.

2017 COSMOPROF NORTH AMERICA PREVIEW 27 The Beauty Indust ry Re port Visit bironline.com

ISBN focuses on Building the Ultimate Experience

n a world of commodities, the experience tumbling, it caused us to realize that Keynote James H. Gilmore, CEO of Strategic I becomes the heart, soul and sales-driver of experiences matter,” she explained. “People Horizons LLP and author of The Experience every salon, spa and barbershop business. lost their jobs through no fault of their own. Economy, asserted, “Today, we’re automating That’s why the International SalonSpa What happened is that we actually like our services. Business Network’s Annual Conference family and friends again, and we’d rather spend Experiences focused on “Building the Ultimate Experience.” time with them than work.” She added: are distinct The goal? To create a • Consumer from services stronger bond spending is strong and and between salon, spa accounts for 70% of products. and barbershop GDP growth. Time is guests, team • Spending on currency. You members and the health, beauty and charge for community—both fitness is the time locally and the outperforming other people broader salon categories, while spend with industry. The spending on golf is you.” business-building, declining because During “A networking and fun consumers don’t have Glimpse into took place at the Ritz time. Cosmetics and Your Future,” from left: The Dry Bar’s Brittany Driscoll and ISBN President Rhoda Olsen Carlton, Grande John Heffner with Joe Grooming’s Michael Kliska cosmetic experiences Sam Cheow, Lakes Orlando. and Steve Duross. continue to outperform chief product “Our ISBN other categories of accelerator at L’Oréal, discussed how creating Conference feels like coming home; it feels like spending. compelling, customized experiences for your a family for the industry,” said ISBN President • Females make 75% of household spending clients can preserve and even increase your Rhoda Olsen, who is the CEO of Great Clips. decisions and influence the other 25%. retail sales. “In spite of being competitors, we share, we • Apparel stores are not closing because “The experience happens independent of help one another and we network in order to people are buying online. They’re closing your intent,” he explained. “What inspires one find solutions to our common challenges and because people no longer need separate person induces eye rolls in another. What you help our industry become stronger and our wardrobes for work. They’re buying yoga pants. can hope to do is influence the experience.” companies grow at every level of our • We are value-for-money consumers; we Sam offered these pointers: organizations. The ISBN Conference is the only are not luxury consumers. • Turn your salon, spa, barbershop or forum in which I feel I can truly connect with • Understand and consider the lifestyle of store into an experiential destination. For old friends and forge new relationships with the consumer when making every decision. example, create play stations. People love to like-minded owners and executives.” In “Welcome to the Experience Economy,” test and play with products and tools. Let As senior vice president and group head of marketing insights for Mastercard, keynote Sarah Quinlan predicts and evaluates economic trends and consumer spending patterns using data from Mastercard purchases. “When Lehman Brothers filed for the biggest bankruptcy in U.S. history and Bank of America swallowed Merrill Lynch on September 15, During a networking party, attendees earned points by ISBN Board Members Peter Mahoney, Scott Missad, 2008, sending the stock market completing activities, including shooting a group selfie. Eric Bakken and Jason Volk enjoy the Golf Tournament.

28 2017 COSMOPROF NORTH AMERICA PREVIEW chair of ISBN’s government relations committee, and ISBN President Rhoda Olsen, have worked diligently with industry colleagues as part of the Future of the Beauty Industry Coalition to drive positive change, most notably, ISBN honored retired Regis CEO/Chairman Paul Finkelstein (fourth from left) with its creating 2017 Legend Award. from left: Beauty Expres Canada’s Brian Luborsky, Ratner Companies’ consistency in Dennis Ratner, Sport Clips’ Gordon Logan, Great Clip’s Rhoda Olsen, Sport Clips’ Mark Kartarik, cosmetology Regis’ Eric Bakken and Empire Education Group’s Frank Schoeneman. education, L’Oréal’s Sam Cheow with them touch and smell your products. • Create a bespoke box for your getting Ulta’s Sandra Ovington. • We are in the human business. salon/spa/barbershop/beauty store with students into the workforce faster and Personalization and customization is a natural customized branding and packaging. Place the lowering their student loan burdens. response to the industrial revolution, mass client’s products in the box and send her “If we don’t proactively advise our production and commoditization. home with a special package. legislators on how our industry should be • The Personal Touch/Human Touch: • Educate consumers. They want to be regulated, they will make the decision for us,” When you write someone’s name on a bottle authorities about your service and products. said Gordon. at the time of purchase, you can charge more. Educate them and they will champion you. Thanks for the memories: Events designed • Selfie Spots: Every selfie taken within to create memorable experiences included the your location is reflected outside. Create a annual golf outing; a kayak eco-tour of the Selfie Spot in your salon with great lighting, Everglades; a Happy Hour Challenge, and clients become your best spokespeople. sponsored by Redken, Matrix, Revlon Government relations: ISBN is a force in Professional, American Crew, CND, government relations and no where is there a Obliphica Professional, John Paul Mitchell stronger push than in Ohio, where two ISBN Systems, SuperSalon, Green Circle Salons members— Charles Penzone’s Charles and Ecoheads; the President’s Reception, Penzone and Great Clips’ Clara Osterhage — sponsored by Redken and Matrix; an ice serve on the state board. Charles offered this cream social, sponsored by Easihair Pro; Club action plan to ISBN ISBN, sponsored by TIGI ; and the farewell members who want party, sponsored by Revlon Professional, to make a difference American Crew and CND. in their states: Concluded Scott Missed, CEO of Gene • Volunteer for Juarez, “We are one big industry that plays in your state board. different areas. If we can put it all together • Become and work in the same direction, we will have proactive and individual successes we can’t imagine, while politically active. helping our teams achieve their dreams. ISBN • Hold fundraisers. is the catalyst to help us achieve that.” • Get in front of Save the date: ISBN’s 2018 Conference, your legislators Future Proof Your Business, is scheduled for top: Long-time sponsor Tom Stroup from Conair Corp. and Nick Karan frequently so they May 6-8 in Scottsdale. To learn more and to from Salon Innovations catch up. above: Revlon Professional’s Michelle know about you and register for or sponsor the conference, or for Myles and Keri Schricker, L’anza’s Mark Pojar, Sunbelt Business Advisor’s your business. more information on ISBN membership, visit William Ludwig and Obliphica Professional’s Tom Neuts. Gordon Logan, salonspanetwork.org.

2017 COSMOPROF NORTH AMERICA PREVIEW 29 The Beauty Indust ry Re port Visit bironline.com

Beauty Brands is making a beautiful difference

hen Beauty Industry Report learned that and everyday value—all under one roof. We ourselves as the hair care authority. That’s an W Beauty Brands had a new CEO, we were operate over 60 retail stores/salons and spas important part of our go-forward strategy in intrigued with the new approach that the in Kansas, Missouri, Texas, Nebraska, Ohio, how we think about ourselves. Our expertise highly experienced fashion and beauty Arizona, Colorado, North Carolina, Oklahoma, also comes from carrying prestige hair care executive would bring to the salon, spa and Iowa, Illinois and Indiana. Our products are products. We’re proud that we use and sell retailer that was looking for a makeover. also sold on beautybrands.com. only the best professional salon brands. Our Known for her strategic thinking, strong Our salons and spas offer everything from goal is to dominate the space with our retail business acumen quick-fix facials to total hair care solutions—all offerings. and team-based tailored to clients’ features, moods and Also important to who we are: We provide approach to lifestyles by our Beauty Experts, so they leave the complete beauty experience, because we leadership, Caryn looking and feeling even more beautiful. Our have prestige offerings, expert advice, trusted Lerner has jumped knowledgeable associates are accessible to salon and spa professionals and we provide in with both feet. help each customer find products she needs everyday value In just 120 days, she to look and feel fabulous from head to toe. BIR: What is your story? How did you get to has visited half of Beauty Brands’ stores carry more than 65 where you are today? the more than 60 sought-after salon professional hair care and CL: I have worked in retail for my entire Beauty Brands styling brands, including Redken, Moroccanoil, career. I started my career as temporary locations to get Living Proof, Biolage, Pureology, CHI and holiday help at Bloomingdale’s while I was first-hand Babyliss, just to name a few. We also offer waiting to hear from law schools, and I fell in feedback from Caryn Lerner, CEO, premium cosmetic brands like BareMinerals, love with the retail business. I said no to Yale stylists, store Beauty Brands Tarte, Stila, Peter Thomas Roth and more. and New York University law schools—much associates and We have very exciting plans for making our to my father’s chagrin—and accepted a customers alike, and has begun meeting with merchandising more playful for our customers, position in the Bloomingdale’s executive vendors to strengthen business partnerships. as we educate and deepen our relationships training program. It was cross-functional, so I She’s also looking forward to getting to know with them. We are making the wall between learned the business from every angle. the beauty players at Cosmoprof North the salon/spa and retail areas invisible to Immediately prior to joining Beauty Brands, I America. With that in mind, we sat down with encourage more cross pollination. For example, was an operating partner at Palladin Capital Caryn recently and invited her to share her when a client’s hair color is processing, an Group, LLC, where I helped source investment initial impressions and go-forward plan with associate from the opportunities for the our readers. store can do her luxury, retail and BIR: Welcome, Caryn. Please give us a brief makeup. To that consumer product overview of Beauty Brands. end, we have categories. I served as Caryn Lerner (CL): Thanks so much. Our created mobile president/CEO of vision at Beauty Brands is to be making a play stations that Holt Renfrew, LTD, beautiful difference in the lives of all we allow us to bring between 2004 and touch. I love that it reflects that we are color and skin care 2010, and constantly making a difference—like beauty, into the salon, and president/chief we’re ever evolving and not standing still. services into the marketing officer of “Beautiful difference” can mean color, cut, retail environment. Escada, U.S.A. I held makeover and helping people. Our vision BIR: I understand senior level positions applies to customers, to each other as we that you’re taking at QVC Networks, The Beauty Brands team prides itself on making a work together, how we work with vendor Beauty Brands Jones New York and difference in the lives of all they touch. partners, our communities in which we do back to its hair- Barney’s. business and everyone we touch. care roots. BIR: What attracted you to Beauty Brands? On the tactical level, Beauty Brands CL: That’s right. Beauty Brands has a CL: I’ve had exposure to the beauty industry provides a complete beauty experience wonderful heritage and a strong history in hair throughout my career. Now it’s time to take on through its trusted salon and spa professionals, care, and today, I see a space for us to own the beauty head on. It’s common knowledge in the curated product assortment, expert knowledge moniker of hair care experts and position fashion industry that beauty is one of its few

30 2017 COSMOPROF NORTH AMERICA PREVIEW divisions that has been performing well. on the floor with our When I looked at Beauty Brands, I saw a beauty concierges, who great business and a valuable franchise with focus on customer tremendously loyal customers. All of those service, including making factors combined to make it an interesting appointments, rebooking opportunity. appointments and BIR: What is your management style? helping to keep our CL: I like to use sports for analogies. I customers loyal. played tennis competitively as a young I want everyone at women and played No. 1 singles for Vassar every level to feel College. I also taught the sport valued, to know they professionally; I learned a great deal that’s have a voice at the table very applicable to life, business and and that they will be teamwork. I’m collaborative and like to hear heard. We have a ideas from all associates and executives. collaborative The stylists at the Beauty Brands’ Salons are experts in hair care. I am very involved in all aspects of the environment that helps business. In my first four months, I’ve visited vision to life. The metrics we will measure will them understand how what they do every day more than half of our stores, and I’ve met include specifics on how the business is helps us achieve our business objectives. every general manager. I make it a point to visit growing—both top and bottom line. It’s both Finally, I want everyone to have fun every day our stores on a regular basis. That’s where the recruiting talented people and also retaining as part of our Beauty Brands team, as we’re heartbeat of our business lives. It’s critical that them through recognition, appreciation and making a beautiful difference in the lives of all I stay in touch with our customers and all of rewards. It’s also about building a business we touch. the people who work in our stores and touch where every brand wants to be a partner with BIR: What are your goals at Cosmoprof our customers every day. us and be a part of what we are bringing to North America? BIR: Tell us about your team. our customers in the markets. CL: Our goals are to listen, learn, meet CL: The team we're building here is first For the next 12 to 18 months, we are some of our brand partners and look for some rate. Mindi Coday is our senior vice president looking at level-setting with our current newness with our hair-care team. The show in charge of hair care. markets. There are many opportunities to provides opportunity for us to see new She recently returned to improve our existing business. We will test all innovations across the hair-care industry in all Beauty Brands after a of our ideas thoroughly. Once we have categories. I love being in the market, and I short stint at Conair. I am confidence that they can deliver the results love learning. We have a young team who is thrilled that I was able to we expect, we will look at new stores as one very passionate, eager to grow and determined recruit her back. avenue of growth, especially in markets where to be successful. I will be visible in the market Janet Love Bradley we have one or two stores. Building those and our team will be a great partner with our heads our store markets before we move to new markets vendors. operations. She is a very makes sense. We operate 62 stores in a BIR: Any final thoughts to share? key player for Beauty number of markets, and I want to make sure CL: Beauty Brands is in a very strong Mindi Coday, Brands and an important that we are getting good traction there before position right now, with a loyal customer base senior vice president, hair care partner to me. She came expanding. and talented team. We are planning to deepen from BareMinerals with a BIR: What is it like to work for Beauty those connections with our customers via our very strong salon and spa background. Brands? stylists and associates in the field, which is key BIR: Are you looking for new brands? CL: What I hear over and over at the salon to success. There aren’t many people whom CL: We are always looking for innovation level is that the sense of community our we allow to touch our hair, our shoulders, our and newness. As we go forward, we are employees feel is why they come to work faces, so the relationship our customers have examining the size and scope of our business. everyday. It’s also why they don’t leave us, why with us is quite intimate. We have an We are looking for gaps that we need to fill in they don’t go to booth rental and why they opportunity to be closer to our customers our portfolio. So in addition to brands pitching aren’t easily recruited away. They tell me about than we are today and that’s something us, we are making sure that we seek the right the importance of the rapport they feel with everyone here is very excited about. Stay brands for us. their colleagues and the constant training we tuned! BIR: What is your plan going forward? provide on everything from color correction Look for Caryn to say, “Hello,” at CL: I want make a beautiful difference in to new updo techniques. Cosmoprof North America. For more the lives of all we touch. I want to bring our In addition, we give them a lot of support information, visit beautybrands.com.

2017 COSMOPROF NORTH AMERICA PREVIEW 31 The Beauty Indust ry Re port Visit www.bironline.com

News cont. from page 4

Bourbon, billiards and barbers beckon men into the 2,000-square-foot Royal Rhino Club. Artwork of rhinos, antiques and collectibles greets guests at every turn. Charles and Debra Penzone, who own the More than a haircut and a proper shave, Gerry Udell Inc. recently celebrated the Charles Penzone Grand Salons and Max the Royal Rhino Club Barbershop & Lounge success of Color Trak’s Summer of Color The Salon brands, are known for bringing puts a modern touch on the lost art of old- Program. This year’s theme, The Candy trends to Columbus, Ohio. Charles was one world barbering. Its barbers have melded Collection, includes three multi-color caddy of the first to offer Sassoon cuts and the day their highly respected craft with today’s bowls, three color brushes, three reusable spa concept to Middle America, and their freshest haircut, beard trim and wet shave spongelights and one paddle. Gary Udell Inc. represents Color Trak in the Northeast salons consistently receive national and local techniques. Services include the hair cut United States. from left: Gerry Udell, Color accolades. ($35.00), beard trim ($20.00), wet shave Trak’s Adam Leebow and Terri-Lee Dean, Now, they’re taking the popularity of ($20.00) and more. Series include the RRC and Gary Udell. barbershops to the next level with the Royal Cut League Series at $107.00 (four cuts per Rhino Club month, a $34.00 savings) and the Royal Rhino Barbershop and Club Shave Society Series for $92.00 (four Lounge. wet shaves per month, a $28.00 savings). Targeted to The Royal Rhino Club carries Reuzel, millennials, the Zenagen, Daimon Barber, Truefitt & Hill club is a and other products lines. Optional add-ons grooming and include cigars, beverages, barber products gathering lounge and Royal Rhino Club Swag. Four Seasons Sales & Service, Inc., a for rakes, rogues And about the rhino in the room…rhinos Houchens Industries company, launched and rebels. continue to be poached at unprecedented its professional beauty division—PinkPro Guests are levels throughout South Africa. Charles and Beauty Supply —recently. Headquartered in invited to relax Charles and Debra Debra are committed to protecting rhinos. Paris, TN, the distributorship has a 120,000- in luxurious Penzone welcome guests That’s where the barbershop comes in. A square-foot warehouse and a armchairs, grab a to the opening of the portion of proceeds will benefit Care for brick-and-mortar storefront. signature Royal Rhino Club. “I’ve Wild, the biggest rhino orphanage and “It’s good business sense when one owned the company for bourbon cocktail 48 years and put in 25 sanctuary in the world. Their mission is to understands that companies have to at the full-service hair salons, but I’ve never secure free-ranging African Rhinoceroses in constantly look for opportunities or reinvent bar, shoot a had more fun than this protected sanctuaries across Africa and to themselves to expand their market share, and game of billiards place,” says Charles. ensure the survival of the species. All I had a dream!” says visionary entrepreneur and freshen up products and tools used at the Royal Rhino Ed Jerger, president. “We are ready to help their looks. And while the shop has a Club are cruelty-free. While rhinos have a licensed beauty professionals dare to dream!” masculine feel, Charles says he expects 20 to special place in their hearts, the Penzones PinkPro Beauty Supply was established on 40% of the clientele will be females who advocate the conservation and safety of all a commitment and long-standing philosophy want a really cool cut. animals. Visit royalrhinoclub.com. of providing customers with the products

32 2017 COSMOPROF NORTH AMERICA PREVIEW and services they need, when they need simple dryness to more severe conditions Cosmoprof North America’s extensive beauty them to help support the operation of a resulting from diabetes—giving clients matchmaking program to connect U.S. successful stress-free business. healthy feet. manufacturers and distributors with “We chose to partner with manufacturers Says Jamie international buyers. The company’s four-year that would help us support our dream of Crook, record of growth in international attendees helping licensed beauty professionals in director of was also particularly notable. Cosmoprof building a successful business,” says Jennifer Louella Belle, North America’s achievements have Amburgey, executive vice president. “We will “This was the undoubtedly contributed to national export continue to research and partner with the perfect expansion efforts that support the U.S. industry’s favorite and established brands in opportunity to economy and create American jobs.” addition to seeking new and unique brands demonstrate Attracting over 1,100 exhibitors, almost that offer a special niche in the beauty what the products are capable of and how 40% of whom come from overseas, market.” they can transform a pedicure menu, Cosmoprof North America focuses on Brands helping to propel the PinkPro regardless of the size of business.” Visit helping its 33,000 attendees to discover Beauty Supply name into the minds of footlogix.com. unique brands and products, find new beauty professionals are Milkshake and No channels for distribution, packaging and Inhibitions by z. one concept, Inc., ID Hair, manufacturing, and to form key relationships CND Nails by Revlon, Onesta, Muk, Gibs, with top industry professionals and retailers. Wet Brush, KeraColor, Parodi, Crack, Visit cosmoprofnorthamerica.com. Invisibobble and Make Me High styling products. Candy Shaw, CEO and founder of Sunlights Adds Jennifer, “PinkPro Beauty Supply will Balayage, has been named both Female continually add to this line-up by being U.S. Secretary of Commerce Wilbur Ross Entrepreneur of forward-thinking and researching product recently presented Cosmoprof North the Year and brands that are created for behind-the-chair America with the President’s “E” Award for Woman of the stylists, barbers, colorists and nail techs who Export Service in Washington, DC. The Year in the have a dream to expand this ever-evolving, award is the highest recognition a U.S. entity Women Helping addictive and colorful world of beauty.” can receive for contributing significantly to Women category To learn more, visit pinkprobeauty.com. the expansion of U.S. exports. by the 2017 Note: BIR is profiling distributors every “Cosmoprof North America has Women in month. To tell us about your company, email demonstrated a sustained commitment to Business & The [email protected]. export expansion,” said Secretary Ross in his Professions congratulatory letter. “The E Awards World Awards. Mod Clean Disinfectant Pods, which are Committee was very impressed with Fondly referred pre-measured hospital grade powder to as The Balay Candy Shaw disinfectant pods, are now available at all Lama, Candy has 1,200-plus CosmoProf stores nationwide. nurtured thousands of stylists, predominantly MOD Clean offers a pre-measured women, during her career. Sunlights Balayage disinfectant pod that ensures perfectly is the maker and purveyor of balayage measured and safe disinfectant in the salon products and education. Candy also owns or spa every time. The pods are small, Atlanta’s 50-chair, 5,000-square-foot Jamison lightweight, and will save distributors and Shaw Hairdressers. salons storage space. Visit modclean.com. Candy started Sunlights with two goals— to increase stylists’ productivity by helping Beauty distribution company Louella Belle them work smarter, not harder, and to launched Footlogix, a professional foot-care decrease the environmental impact that pediceutical brand, in Belfast, Ireland at the hairdressing has on the planet. Today, Professional Beauty Show in June. Footlogix Cosmoprof North America’s Jerusalem Sunlights is available in eight countries. Reach provides transformational care for a variety Girmay, Daniela Ciocan and Tony Fred Codner at [email protected]. of skin conditions affecting the feet—from Michalski accept the President’s E Award. Visit sunlightsbalayage.com.

News cont. on page 34

2017 COSMOPROF NORTH AMERICA PREVIEW 33 The Beauty Indust ry Re port Visit bironline.com

News cont. from page 33 respite to chronically and In Color Cosmetics, finalists include terminally ill men, women and Beauty Velvet Air Lipstick, ECRU New children, and their caregivers York; LYN Nail Polish, Colour Collective- through beauty and grooming LYN Nail Polish; and Mysikol Powdered treatments and pampering Eyeliner, Iredale Mineral Cosmetics Ltd. products. Beauty Bus Foundation In the Facial Skincare Product category, was founded in 2009 in memory of finalists include Advanced Correcting Melissa Marantz Nealy, who lost Serum with Illuminotex, Visha Skin Care; her battle to a degenerative Magnetight Age-Defier Skin Recharging neuromuscular disease when she Magnet Mask, Cosmetic Essence Inc.-Dr. Hairdressing luminaries turned out for the Beauty Drive. was 28 years old. When Melissa Brand; and Coola Sunless Tan Anti-Aging From left: Marco Pelusi, Carla Gentile, Honoree Marianne Dougherty, Melissa Yamaguchi, Michele Teleis could no longer go to a salon or Face Serum, Coola Suncare. and Beth Carson, plus Marianne’s daughter Erin. spa, the beauty treatments her Finalists in the Bath/Body/Fragrance family arranged at home made her Product category include Five Distinctive The 8th Annual Beauty Drive honoring feel human again. Melissa's family founded Fragrances, Innovative Body Science; Cell industry veteran Marianne Dougherty in Beauty Bus to bring this same dignity to Salt Enrich-Mineral Rich Body Moisturizer, Los Angeles raised more than $200,000 for patients and caregivers. Visit beautybus.org. Tiffany Andersen's Salts Alive (Gavee the Beauty Bus Foundation. More than 400 Gold) ; and Thymes Bitter Orange and supporters and sponsors experienced a More than 25 of the beauty industry’s Cedar Poured Candle, Curio sampling of the services Beauty Bus patients most creative companies have been Brands/Thymes. receive. During the event, Marianne received selected as finalists for 2017’s Independent In the Haircare Product category, finalists her Lifetime Achievement Award from close Cosmetic Manufacturers and Distributor’s include 24-Hour Root Touch-Up and Hair friend Ann Mincey. Cosmetic Innovator of The Year Awards. Color, Temptu; Dry Foam Shampoo, Ouai “It was such an honor, and I was so happy The CITY Award winners will be recognized Haircare; and Manic Panic Professional, that Ann for their creative new products, package Manic Panic. presented the designs and marketing programs at an awards Accessories and Tools finalists include the award to me,” dinner hosted by Ian Ginsberg, president of Slipsilk Pillowcase (Navy), Slipsilk; says Marianne. C.O. Bigelow and former ICMAD Board chair, Clarisonic Sonic Foundation Brush, “It was the on July 10, during Cosmoprof North Clarisonic; and Amika-The Armory perfect ending America in Las Vegas. Collection, Amika. to a career I Judging was led by six experts in the fields Finalists in the Marketing/Advertising never could of beauty, design and marketing. They segment are Note Professional Cosmetics, have imagined include Brooke Carlson, PhD, professor, ACT Cosmetics America Inc. – Note; Time when I Fashion Institute of Technology; Ron to Dream Again, World Wide Packaging became west Robinson, founder/CEO, BeautyStat.com; LLC; and Slip X Jen Atkin, Slipsilk. Ann Mincey (right) coast editor of Jerome Berard, principal, Berard & Competing for honors in the New Product presented Marianne American Associates; Jana Richele, Berard & Launch category are Texture Collection, Dougherty (left) with her Lifetime Achievement Salon .” Associates; Maria Corbiscello, president, ECRU New York; GrandeLIPS Nude Award. Marianne STUDIO MC2; and Lara Eurdolian, editor, Collection, Grande Cosmetics LLC; and spent 27 years Pretty Connected. e`volis REVERSE Hair Restoration 3-Step as a beauty editor, working as editor-in-chief “At ICMAD, we are committed to System, e`volis. and publisher of American Salon, editor-in- celebrating and promoting entrepreneurs’ Vying for the Member Choice Award are chief of Beauty Launchpad and ingenuity, and we will continue this legacy by Cell Salt Infused-Mineral-Rich Shampoo, editor-in-chief of The Colorist. She has honoring innovators at the CITY Awards,” says Tiffany Andersen Salts Alive; Liquid interviewed nearly every major hairdresser Pam Busiek, ICMAD president/CEO. “This Mattes, Cao Cosmetics; and Sun C Peptide from Vidal Sassoon to Oribe and wrote the year, we look forward to awarding individuals Serum, Tiffany Andersen Gavee Gold. book Asian Beauty for makeup artist and companies in a new category, which Competing for the Package award are Margaret Kimura. honors those who exceed expectations, Marin Honey Bee Pure Honey Skincare Beauty Bus Foundation is a non-profit promote social responsibility and overcome Collection Launch, Marin Bee Company; organization that provides dignity, hope and business challenges.” and Milk Makeup, World Wide Packaging.

34 2017 COSMOPROF NORTH AMERICA PREVIEW Vying for Industry Contributor/Innovative Industry veteran John Woloshyn joins Colleen Martorano joins Lakme USA, an Company honors are Colour Collective, Keratin Complex as senior executive vice inspired brand of haircolor, and ECRU New Dynamic Blending Specialists Inc. and president. John will be responsible for the York as vice president of sales/prestige H2O+ Beauty. Competing in the company’s sales and education division, collection, haircare and cosmetics. She is Entrepreneur category are Steve Adler, Fisk including oversight of responsible for leading the efforts to expand Industries; Candy Shaw, Sunlights Balayage; the internal and the distribution network and enhancing and Tish and Snooky Bellomo, Tish and external sales and distributors’ education and training. Snooky’s Manic Panic NYC. Finally, finalists education teams, as During over 20 years in the beauty in the Charitable Company category include well as the industry, Colleen has worked as a stylist, DefineMe Fragrance, Redex Industries Inc. company’s vast educator/platform artist, salon chain and Marin Bee Company. Visit icmad.org, distributor network. operations manager, and education and sales Says Noah director. Her wealth of experience and global LeFevre, chief perspective will support the company’s focus operating officer. on business “John possesses a development. John Woloshyn wealth of experience “My first love in the beauty industry and has a track record and passion is the of success at every level. His leadership skills salon community,” will be instrumental as we deliver on our she says. “It is Michael F. Heines joins ColorProof Color mission to be a global brand synonymous exciting to align Care Authority as president. In this new with excellence. He brings a level of with brands that position, he will be responsible for the credibility and expertise to our sales division have a rich salon management and leadership of the sales, that will serve us well.” Colleen Martorano heritage and have marketing, education and operating teams, Adds John, “It is an honor to join Keratin been developed while executing the brand vision of CEO and Complex during an extremely exciting time. with the stylist as the centerpiece.” Founder, Jim Markham. We have an incredible opportunity to Prior to joining ECRU New York and Jim shares, “When continue building upon the success and Lakme USA, Colleen worked for Luxury we recognized the innovative heritage that the company has Brand Partners, Living Proof Inc and need for this new enjoyed over the past decade. I look forward Alterna Haircare . Reach Colleen at position, Michael to working closely with all of our [email protected]. Visit immediately came to distributors, chain and salon partners, as well ecrunewyork.com and lakmeusa.com. mind as the perfect as the entire Keratin Complex team, salons fit. I have known him and stylists.” Regis Corporation (NYSE: RGS) has for over 20 years and Prior to joining Keratin Complex, John appointed Andrew H. Lacko as executive believe that his enjoyed a 29-year career at Redken 5th vice president and chief financial officer, ability to build Avenue, most recently serving as senior vice effective July 1, 2017. He replaces Michael brands through president, sales where he helped spearhead Pomeroy, who has served as interim chief Michael F. Heines strategic thinking and the company’s growth by developing and financial officer since February 1, 2017. his management style supporting a multifaceted national Andrew, 47, has over 20 years of broad-based, will play a pivotal role in expanding our distribution network of over 85,000 salons. strategic finance experience. Most recently, presence while driving revenue.” He was responsible for developing and he served as senior vice president, global Michael joins ColorProof from Sally implementing the company’s goals and financial planning, analysis and corporate Beauty Holdings’ CosmoProf division, objectives to maximize their sales growth in development, of Hertz Global Holdings, Inc. where he served as group vice president conjunction with salon consultants and Prior to joining Hertz, he held finance since June 2012. Prior to joining Sally, Michael distributor stores across the United States. leadership positions of increasing owned Pacific Salon Systems, a regional As a senior team member, he was also responsibility at Best Buy, Northwest distributor that merged with Cosmoprof. Jim involved in the acquisition of Pureology in Airlines and UnitedHealth Group. In his met Michael and his father, Fred, when they 2007 and integrating the brand into the various roles, he oversaw business analytics, distributed of one of Jim’s prior brands, ABBA Redken distribution network. Visit planning, strategy, corporate development Pure & Natural. Visit colorproof.com. keratincomplex.com. and investor relations. Visit regiscorp.com.

News cont. on page 36

2017 COSMOPROF NORTH AMERICA PREVIEW 35 The Beauty Indust ry Re port Visit bironline.com

News cont. from page 35 Dave Monday joins The Kirschner Group’s Loma introduces Violet Shampoo (12 oz./ Western Territory Sales Team. He will cover SRP $17.00, liter/SRP $34.00) and Violet Northern California, Conditioner (12 oz./SRP $19.00, liter/ Oregon, Washington, SRP $38.00) to brighten blondes. The blue- Alaska and Hawaii. violet pigmented shampoo enhances blonde Dave began his career and gray hair, while neutralizing yellow and in the beauty industry brassy tones. It’s sulfate-, gluten-, soy- and in 1997 as a distributor paraben-free and features a vanilla bean and sales consultant and blood orange aromatherapy scent. field sales manager for Shampagne Fresh Shampoo (12 oz./SRP Violet Conditioner uses pure direct dye CosmoProf. He has a $22.00, 32 oz./SRP $44.00) features color pigments, making it a stylist’s color- diverse background Companion Keratins—two sizes of natural enhancing and toning Dave Monday and broad experience proteins derived from sheeps’ wool. One tool. It also enhances in sales, as well as penetrates to strengthen and moisturize. The blonde and gray hair store management. Reach Dave at second surrounds the hair, delivering UV while neutralizing yellow [email protected]. protection, thermal protection and shine. In to brassy tones. It’s In addition, Stephanie Taricco has left addition, Latherplex, a sulfate-free surfactant, gluten-, soy- and the company. Visit kirschnergroup.com. creates a color-safe luxurious foam. paraben-free. It features Shampagne Clean Conditioning Balm a lemon and eucalyptus (12 oz./SRP $22.00, 32 oz./SRP $44.00) also aromatherapy fragrance. features companion keratins, along with Loma Deep HDSC Complex (Humidity Defying Shine and Conditioner (8.45 oz./ Conditioning) to help maintain hair’s natural SRP $17.00, liter/SRP sheen and condition without build-up. $38.00), a multi-purpose All U (need) Styling Elixir (8 oz./SRP intensive deep Salon Lab Professional LLC introduces $22.00, 16 oz./SRP $42.00) features conditioner, luxurious cleansing conditioner Lis’n...because we do, a boutique line of Companion Keratins; Agrimaize, a USDA- and texturizing styler in color-safe products that are free of gluten, certified, non-GMO, bio-based humectant one, is rich in oil from paraben, sulfates, artificial dyes and animal derived from corn that adds moisture and the baobab fruit, which testing. Products are crafted with farm-to- sheen; and glycerin, a water-soluble features essential fatty fashion ingredients, including protein from moisturizer from soybeans for manageability, acids and anti-oxidants. sheeps’ wool and moisturizers from corn, soy, flexibility and body. All U (need) helps hair The silicone-free and macadamia, topped off with the line’s dry up to 40% faster, provides heat- and UV- formula also has signature ruby red grapefruit scent. protection, fights frizz and adds super shine. sustainable olive, castor “I was raised on a farm. That’s where I Restyle Flexible Styling Mist (8 oz./SRP and coconut oils, plus learned a handshake is a deal, your word is $22.00) has Companion Keratins, Apex Aloemoist Complex. all you have in life and a great work ethic will Control for a humidity-resistant, workable Creatine instantly take you far,” explains Paulette Legred, hold; volume and curl enhancement. It gives rebuilds the internal founder. “As a nod to the American farmer, I styling flexibility on wet or dry hair, leaving it structure of the hair. It utilized nature’s gifts from the farm. As a brushable, and restyles second-day hair. has an orange, tangerine and cranberry pear stylist, I’ve had the privilege of laughing and Perfect Finish Hair and Body Oil (2 oz./ scent. For more information, reach Martin J. crying, then laughing until we cried with my SRP $22.00), features macadamia seed oil, Kvam, chief operating officer, at loma- guests. In honor of that relationship, I named which improves hair’s strength and elasticity [email protected]. Visit lomaforhair.com. my brand, Lis’n, because we do. I created to prevent breakage. Essential fatty acids and Lis’n Connect: 5 Marketing Strategies to vitamin compounds help to eliminate frizz. Reviv3 Line launches several products for help stylists raise awareness and build Since its consistency is similar to natural hair, skin and body. The Lanu Baby Line relationships with their guests. We launched body oils, macadamia oil is easily absorbed features Ultra-Mild Tear-Free Shampoo with five multipurpose products, so salons by the skin and hair for anti-aging benefits. (200 ml/SRP $14.00, 400 ml/SRP $19.00, can stop cherry-picking lines and consumers Reach Paulette at [email protected]. 800 ml/SRP $34.00), a gentle, fragrance-free, can simplify their lives.” Visit lisnbeauty.com. moisturizing and non-drying cleanser; Ultra-

36 2017 COSMOPROF NORTH AMERICA PREVIEW Mild Moisturizing Body Wash (200 ml/ SRP $18.00, 400 ml/SRP $34.00, 800 ml/SRP $60.00) and Wonderfully Moisturizing Body Lotion (200 ml/SRP $26.00, 400 ml/ SRP $46.00). Lanu contains no sulfates or parabens and is never tested on animals. Hotheads hair brushes feature patented For adults, the company debuts Scalp and patent-pending features. Patented Exfoliate (60 ml/salon $20.00) for in-salon captive ends prevent fatigue on the wrist, use only, which works with the Reviv3 3-part speed up drying time up to 50%, prevent system for supporting hair growth. tangling of the hair on the brush and help Reviv3 is also adding Eyelash Serum with prevent frizz. A 3D bristle pattern helps with Growth Factor (½ ml/SRP $115.00) and Eye arranging hair on the brush, so there’s no Serum (15 gm/SRP $75.00) for treating eye tangling. The unique grip helps create either lines and wrinkles. Reach Donald Starace, volume or smoothness. The patent-pending vice president of sales, at Thermal Conductive material on the barrel [email protected]. Visit reviv3.com. allows the dryer to reach its highest temperature in just 18 seconds and allows the Safe-T Nails debuts three kits (Manicure brush to cool Kit, Pedicure Kit and Pedicure Pro Kit /SRP down fast, $4.99 each), which address safety at the creating a salon, while leaving a positive impact on the stronger environment. Each kit provides a waterless, set/style or 100% disposable system that is designed to a longer- conserve resources while reducing the lasting finish. amount of chemicals being washed down the This cooling drain. And because there’s no need to soak Hair stylists Patti Coyne and Michael is what really hands and feet using this system, there’s less Victor, with more than 75 years of sets the hair. cleanup work for nail technicians. Salons can experience between them, have created The fact that turn over clients at a faster rate. All products, Hotheads hair brushes for “Improving the it speeds up including the pouch itself, are recyclable and quality of hair one head at a time.” drying time free of parabens. “We created this brand out of the need also means The Manicure Kit includes one pair of for a better-performing styling brush with less heat plastic gloves containing a luxurious, active both the weight and balance we desired,” damage on the hair. In addition, Hotheads cream that serves as a cuticle softener, explains Patti. brushes will improve the performance of moisturizer and hand sanitizer in one, one most hair dryers, due to the brush’s shape. disposable towel, one nail stick, one nail file The patented shape allows for more air and and one nail buffer. more heat across a larger surface. That means The Pedicure Kit & Pedicure Pro Kit less time, less heat and less damage. Just as a include one pair of plastic socks with a high- high-performance car controls hair flow by quality active cream that serves as a cuticle its design or shape, Hotheads hair brushes softener, moisturizer and sanitizer in one, one control airflow, increasing both the dryer disposable towel, one nail stick, one nail file, and brush performance. one nail buffer and one plastic cover with Styles include the Speed brush collection buffing pad (Pro kit only), in three sizes (small 37 mm/SRP $24.00, The products in each pouch are sterilized medium 56 mm/SRP $33.50, large 70 hygienic to the same level that hospitals use. mm/SRP $40.25), the Enforcer , the Paddle At the core of the Pedicure Pro Kit is a Germ Plus and the Mini G. Prevention System that provides a plastic For distribution inquiries, contact Michael buffing sleeve to slip over the foot file for a Victor at [email protected]. Visit one-time solution to increase client safety hotheadshairbrushes.com. further. Visit safetnails.com.

News cont. on page 38

2017 COSMOPROF NORTH AMERICA PREVIEW 37 The Beauty Indust ry Re port Visit bironline.com

News cont. from page 37

Parodi Professional Care offers the foot and other major contributors, including care system that will leave feet looking giving artists and educators who donate their time smooth and feeling nourished and and talent to the campaign. This year’s event moisturized. acknowledged makeup expert Debra Parodi back Dietrich, who has singlehandedly raised over Smoothing The Professional Beauty Association is $1 million in the past six years by offering Exfoliant for calling for entries to its 2017 PBA Scruples specialized makeup classes to schools across Feet uses Scholarship program. The program will the country and donating all proceeds. gentle chemical award one scholarship of up to $1,000 to a The event also recognized winners of the and physical new salon owner who has been open for less “First 100” contest—the first 100 students and exfoliants to than 12 months as of December 31, 2017 and team members to each raise at least $3,000 help feet feel with fewer than four stylists on his or her were invited to attend the Gala, where they smooth, soft team. The scholarship can be applied to enjoyed a photo op with celebrity guests, and refreshed. Follow with Parodi business or technology-related education, as plus a day of Nourishing Foot Cream, which goes to work well as resources for the salon owner. This hands-on on dryness from wearing heels, flats, sling- scholarship is not for technical education or education the backs and flip flops. Parodi Nourishing Foot salon equipment. next day with Cream softens, soothes and hydrates dry, “The PBA Scruples Scholarship is one way long-hair tired feet, keeps callouses under control and we can help salon owners who are just expert Martin moisturizes skin, while giving feet a luxurious starting to build their businesses access Parsons, look and feel. Parodi Nourishing Foot Cream resources and tools to help them continue to master barber is developed specifically with hard-working build a solid foundation for their business,” Darrin “DL” salon professionals in mind. Plus, many salon says Steve Sleeper, PBA executive director. Lyons and clients and individuals in other professions Apply online by visiting Debra Dietrich. who experience similar skincare obstacles probeauty.org/scholarships/. The funds The Gala will also benefit. Visit parodicare.com. awarded must be used in 2018. Additional also provided scholarship terms, conditions and eligibility the rules can be found at probeauty.org. Angus Mitchell and Winn opportunity Claybaugh to mingle with Held this year at the Loews Hollywood leading icons Hotel in Hollywood, CA, the Paul Mitchell and artists, including Paul Mitchell Co-owner Schools 14th annual FUNraising Gala was a Angus Mitchell; salon owner, reality TV star star-studded celebration attended by and daughter of legendary beauty icon Vidal The new Novalash fLASHlight creates representatives and celebrity spokespeople Sassoon, Eden Sassoon; Intercoiffure picture-perfect lighting. For lash fans and from this year’s 10 supported charities, along President Frank Gambuzza; fitness guru professionals alike, fLASHlight will with students and team members from the Chalene Johnson; Mary Wilson of the revolutionize selfies and make lash pictures schools, plus families, friends and fans from Supremes; industry icons and educators appear professionally the entertainment and beauty industries. The Nicholas French and Melissa and Billy taken. The adjustable clip black-tie event celebrated two and a half Yamaguchi; men’s grooming expert Diana allows you to attach your months of “FUNraising”—thousands of cut-a- Schmidtke; Hollywood Hair Guy Dean fLASHlight to any device. thons, fashion shows, princess parties and Banowetz; Ellen DeGeneres’ hairdresser Laini Compact and lightweight, other events hosted by the 14,000 future Reeves; Dancing with the Stars Emmy it turns any image into an professionals and team members from the nominee Melissa Jaqua; Broadway director eye-catching stunner in a 110 Paul Mitchell cosmetology schools. This Paul Lambert; reality TV star Jason Wahler; flash. With three year, they raised more than $1.5 million, former Miss USA Tara Conner; and actors illuminating lighting levels, bringing their 14-year total to $18.2 million. Renee Taylor, Joe Bologna and Ray the circular LED pattern Co-hosted by TV and radio personality Abruzzo. gives eyes a beautiful Leeza Gibbons and Paul Mitchell Schools’ Marie Osmond represented Children’s glow and twinkle. Visit Dean and Cofounder Winn Claybaugh, the Miracle Network, which she cofounded. To https://novalash.com/product/flashlight/ gala recognizes the top FUNraising schools date, Paul Mitchell Schools have donated

38 2017 COSMOPROF NORTH AMERICA PREVIEW During his third deployment in Afghanistan in 2012, Gary Sinise Foundation Ambassador U.S. Army Master Sgt. Cedric King lost both legs. He recently received a smart home from the Gary Sinise Foundation. “The need is so great in our country for guys like me who have been injured,” Cedric said. “Gary understood that when a warrior comes back from a combat In recognition of his selfless, compassionate service and tireless dedication, the 2017 Andrew Gomez zone, he or she is supposed to have Compassionate Service Award was presented to Andrew Gomez Dream Foundation board member a place to rest. This is all made Charles Riser, shown in the left picture above with Winn Claybaugh and Leeza Gibbons. Also receiving possible by that one bake sale, by the award was Cancer Schmancer Founder Fran Drescher, shown in the right picture above with Paul Mitchell Co-Founder John Paul DeJoria, Winn Claybaugh and Leeza Gibbons. that one car wash that you did, and we’ll forever be thankful.” To date, $1.275 million to CMN Hospitals. Connection, which provides support services Paul Mitchell Schools have donated $685,000 Paul Mitchell Cofounder and Chairman to caregivers and their families and connects to the Gary Sinise Foundation. John Paul DeJoria acknowledged the caregivers to one another and the much- schools’ longtime support for Food 4 Africa, needed resources in their own communities. an organization close to his heart. To date, As the founding charity partner of the Paul Mitchell Schools have donated FUNraising campaign, Leeza said, “That’s a lot government $930,000 and provided orphaned children of years we’ve been together, and I thank you with more than 24 million meals. that you’re still inviting me in.” To date, Paul relations Fran Drescher delivered an impromptu Mitchell Schools have donated over comedy routine before acknowledging the $1 million to the Leeza Gibbons Memory schools for their contributions to Cancer Foundation and Leeza’s Care Connection. There is a continued trend to mandate Schmancer. “I’m so grateful for your Eden Sassoon and Thirst Project founder domestic violence training for licensed generosity and support,” she said. “We Seth Maxwell addressed the worldwide beauty professionals (Arizona this year and honestly couldn’t get through the year water crisis and Thirst Project’s efforts around Illinois last year). The Professional Beauty without you, so God bless you and thank the world. “We work with a lot of amazing Association invites stylists to join its free Cut you!” To date, Paul Mitchell Schools have groups, and the Paul Mitchell Schools, far It Out! program Learn more about the donated $880,000 to Cancer Schmancer. and above, are unbelievable,” Seth said. “You program here: CAST Ambassador, UN Spokesperson on guys are so innovative and creative and give https://probeauty.org/cutitout/ Human Trafficking and Academy Award of yourselves in so many amazing ways.” To winner Mira Sorvino shared chilling statistics date, Paul Mitchell Schools have donated There continues to be a trend in the about human trafficking and the successful $300,000 to Thirst Project—providing safe reduction of cosmetology program hours, efforts of the Coalition to Abolish Slavery water for more than 8,000 people for the notably Kentucky (reduced hours from 1,800 and Trafficking. “We are so incredibly rest of their lives. to 1,500), Montana (reduced from 2,000 grateful to Paul Mitchell Schools for their In their afterschool and theater programs, hours to 1,500) and Colorado (reduced hours partnership with CAST,” she said, “for the No Limits helps deaf and hearing-impaired from 1,800 to 1,500 hours), impact they are having on the lives of children from low-income families develop countless survivors of human trafficking and language. Said spokesperson Kathy Buckley. More states are passing hair-stylist-only for providing scholarships to survivors who “I wish you could be there when a mother licenses. Arizona passed legislation to create are soon to graduate and start rebuilding finally hears her child say hello…I see it on a a hair-stylist-only license, which can be their lives.” To date, Paul Mitchell Schools daily basis. Connection is very important to completed with 1,000 hours of instruction. have donated $200,000 to CAST. Funds be able to be a part of this world—as crazy Utah passed a bill to create a hair designer provided in the past three years have rescued as it is. When I look in this room, I see license at 1,200 hours. New Mexico has 400 trafficking victims. angels.” To date, Paul Mitchell Schools have passed legislation to create a hairstyling Leeza Gibbons spoke about Leeza’s Care donated $700,000 to No Limits. license at 1,200 hours.

2017 COSMOPROF NORTH AMERICA PREVIEW 39 Presorted Standard U.S. Postage PAID San Dimas, CA Permit No. 410 15500 PEARL ROAD, #360949 CLEVELAND, OH 44136

ADDRESS SERVICE REQUESTED

The Beauty Indust ry Re port A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BUSINESS

CPNA’s Must-Attend Events Steve and Reuben Carranza, Celebrate the creativity of City of Hope’s Spirit of Life PBA chairman of the board, will hairdressers—your customers—at Annual Gala, “The Beauty of update attendees on the the North American Hairstyling Innovation. The Beauty of Hope.” association’s 2020 Strategic Awards. The Red Carpet goes live honors Beauty Roadmap. It includes six pillars on Sunday, July 9, at 6:30 p.m. Visit System Group’s focusing on probeauty.org/naha/ for tickets Mark Spinks. membership, and to view the beautiful images Cocktails, dinner owner, an NBA Legend, a two- events, education, created by all of the finalists. Who and music take time Hall of Famer, an government will win? Stay tuned! place Saturday, entrepreneur, a philanthropist and affairs, research July 8, at 6:30 p.m. a motivational speaker. Magic will and reputation. The Inaugural BeautyID Awards, Mark Spinks in the Mandalay share his inspirational story in his They will also created by CPNA and Beauty Reuben Bay Ballroom. The evening will address, Carranza share information Packaging Magazine, recognize support research and treatment “Understand about the Future creativity in packaging design, of cancer, diabetes and life- Your Customer of the Beauty Industry material and product formulation threatening diseases. All-access and Over Coalition, which is focusing on in the beauty segment. The sponsors include Beauty Systems Deliver.” protecting the industry from Awards include all cosmetic Group, ColorProof, Joico, “Magic’s ability deregulation by streamlining product categories across RevitaLash and Zotos. Visit Steve Sleeper to transition his licensing, education and testing professional, prestige and mass cityofhope.org/salon-spirit. personal brand requirements while maintaining market segments. They will take and business from professional high standards for health and place Monday, July 10, from 5:00 The Professional Beauty sports to entrepreneur to public safety. For tickets, visit to 6:00 p.m. at the Discover Café Association will host Earvin philanthropist will inspire,” says probeauty.org/beautyweek. on the CPNA show floor. Tickets “Magic” Johnson as its keynote PBA Executive Director Steve are required. speaker for PBA’s Sleeper. “The professional beauty You're invited to the Beauty Business Forum industry is adapting and changing Changes Lives Press Conference The Final Word on Sunday, July 9, based on the needs of consumers. and Champagne Toast on “The consumer tells us what they at 7:30 a.m. We’re focusing on what it takes to Sunday, July 9, from 4:30 to 5:30 want, where they want it, how Magic has create relevancy, understanding p.m. It's in the Mandalay Bay Palm they want it—I call it consumer parlayed his skills and building ongoing relationships A on the 3rd Floor. Learn about power in action.”— Camillo Pane, Earvin Magic and tenacity on with our customers. Magic’s new scholarships, the 2018 Legacy CEO, Coty Inc., on how social Johnson the basketball message of focus, principles and Honoree, how you can help media and distribution channel court into the business world. He preparation will connect with people enter our beloved industry shifts are disrupting the beauty is a Major League Baseball team you.” and profession and more! business To start a new subscription or renew yours at a special price, visit subscribe.bironline.com.