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Beauty Launchpad's Your Connection LUSH LASHES | BEAUTIFUL BROWS | COLOR COSMETICS to the Professional SEPTEMBER/OCTOBER 2018 | eyelashmag.com OCTOBER 2018 Beauty Industry NEW November 2018 • $5.00 • Volume 28, Number 11 • nailpro.com COLOR GOODS NAI PRO NAILPRO The magazine for nail professionals! Trends in natural CELEBRITY AUTUMN EYELASH GURU SHADE nails, acrylics and gels. Nail art JA’MAAL BUSTER ON GETTING HIS START AND REPORT: BUILDING A BRAND 4th FORMULAS PERFECT FOR THE SEASONAL SHIFT K T and technical how-to’s, plus new : Y H P A THE LASH R G GET SAVVY O GAMES FANTASY T O ANNUAL H LASHWITH WINNER DIGITAL P SHARESMARKETING HER TOP COMPETITION ➨ products and successful business TIPS TOOL GUIDE THE ALOXXI TEAM CREATES A STOCK UP ON KIT ESSENTIALS STUNNING ROSE HUE: 1 eye|lash | JULY/AUGUST 2016 | eyelashmag.com BEHIND-THE-SCENES SCOOP ON OUR COVER LOOK strategies for nail professionals. SUBSCRIBE TO MAGAZINE November/December 2018 $5.00 PEDAL TO Volume 14, Number 8 FALL 2018 medestheticsmagazine.com THE METAL Rev Up for Holiday Protocols to Remove Services with SIGN UP FOR NEWSLETTER MULTI-COLOR ADVANCES IN Metallic Art TATTOOS SCAR TREATMENT SEE DIGITAL ISSUE Urmen BEAUTY LAUNCHPAD Desai, MD Carries on a Family Tradition of Caring for Others CHECK THIS OUT November 2018 THE OFFICIAL PUBLICATION OF INTERCOIFFURE Everything beauty for salons @beautylaunchpad A The BaBylissPRO #beautylaunchpad team presents Power Players Plus: A look at some of today’s A One on one with & stylists! Trends, new products, Virtual Events best barbershops Kevin Luchmun REACH FOR A Holiday Gift Set HIPAA Risk Assessments Roundup THE STARS Celeb stylists share and how-to’s for hair, nails, success secrets makeup, skin care and more. THE COLORIST SUBSCRIBE TO MAGAZINE The hair color MANE authority! How-to’s for SUBSCRIBE TO MAGAZINE SQUEEZE SIGN UP FOR NEWSLETTER Achieve Hollywood’s stunning hair styles, hair hottest hairstyles color formulas and new SEE DIGITAL ISSUE SEE DIGITAL ISSUE products for color-treated hair. Featured in Beauty COLLECTIONS: Sassoon Academy Launchpad 6x’s per year. Schwarzkopf Professional DAYSPA The Business Resource for SPA & WELLNESS The premier business MAN resource for spa & wellness The business of men’s professionals. The latest in skin NOVEMBER 2018 grooming. New products dayspamagazine.com $5.00 care, spa treatments, wellness for men’s grooming needs services and management strategies. and the retailers who SUBSCRIBE TO MAGAZINE sell them, plus profi les SUBSCRIBE TO MAGAZINE of successful stylists, SEE DIGITAL ISSUE barbers and estheticians SIGN UP FOR NEWSLETTER who deliver men’s beauty services . SEE DIGITAL ISSUE EYE LASH Fountain of Youth SUBSCRIBE TO MAGAZINE Advanced facials that BEAUTY STORE Lush lashes, beautiful fi ght signs of aging brows & color cosmetics! BUSINESS Trends and new products SEE DIGITAL ISSUE November 2018 | beautystorebusiness.com $7.50 Volume 24 No. 11 for eye lash extensions, Providing solutions for eye brows, makeup and better retailing. Beauty Store more. Business reports on hot products, savvy business moves and BLACK FRIDAY and important trends affecting both MEDESTHETICS Small Biz Saturday Success Boost Sales with brick-and-mortar and online AUGMENTED Better business REALITY retailers. for medical aesthetics How 4 PRO SUBSCRIBE TO MAGAZINE MAKEUP ARTISTS practices. Trending Became Makeup SUBSCRIBE TO MAGAZINE Manufacturers JD Beauty Group’s PLUS, Clippers, Trimmers, treatments, equipment Products for Coils and Curls SIGN UP FOR NEWSLETTER and More! JEFFREY and products plus key DAVIDSON SIGN UP FOR NEWSLETTER business management Shares His Expansive Vision SEE DIGITAL ISSUE for WetBrush and regulatory updates. SEE DIGITAL ISSUE JULY 2019 THE OFFICIAL PUBLICATION OF INTERCOIFFURE @beautylaunchpad #beautylaunchpad TAKE CHARGE Know when it’s time to increase your prices—and how to do so effectively OIL BOOM Powerhouse oils transform tresses WONDER WOMEN The industry’s top founders, CEOs, artists, and more Introducing From the global leader in women’s wigs, Raquel Welch now brings you Transformations – a collection of high-quality top pieces that can totally transform her look! Women of all ages may experience thinning hair, patchy baldness or fi ne, limp, fl at hair that just won’t hold a style. When she turns to you for advice, don’t turn her away. With so many options, it’s easy to fi nd the perfect Transformations top piece: • Synthetic fi ber and human hair options • Lace front and monofi lament options • Variety of lengths and textures • 90+ colors including rooted Shadow Shades® • Range of price points. These versatile top pieces are specially designed to add more volume to any hairstyle, conceal thinning hair along the part line or at the temples, or simply change up her look. Imagine the possibilities! FOR MORE INFORMATION VISIT RAQUELWELCHWIGS.COM/TRANSFORMATIONS OR CALL 1-888-655-8900 Model is wearing Game Changer in Glazed Sand | © HairUWear Inc 2019 BEFORE Imagine the Possibilities Contents JULY / BEAUTY LAUNCHPAD VOLUME 18/ISSUE 7 24 38 SOCIAL STUDIES Learn to manage client expectations FEATURES when fi ltered images are involved 56 PORTFOLIO 22 #INSTAGOOD 40 BURNING QUESTIONS Aloxxi predicts the trends that will Stylist Farhana Premji breaks down NovaLash brand ambassador Jessica motivate clients this season IG’s current favorite retro trend: Gadzalinski answers your queries 62 WOMEN IN CHARGE supermodel bangs A selection of the industry’s top females 26 RISING STAR BEAUTY share their triumphs, mistakes and Maayan Birnstein creates serious advice for the next generation color envy with vivid blends and 44 A wave of celebs brave fringe; hair bright blondes oils show you what they’re made of; 68 KNOW YOUR WORTH products perfect for a relaxing night in; 28 SALON OF THE MONTH Every reason why you should raise your and new launches prices—plus how and when to do it Ted Gibson and Jason Backe are ready to disrupt the salon biz model with their newest Los Angeles-based REGULARS “smart” venture, STARRING By Ted TRENDSETTERS 10 ON MY RADAR Gibson 14 RUNWAY REPORT 72 INDUSTRY FEED Baby bangs are large and in charge this 78 ADVERTISER INDEX season LIVE & LEARN 80 IN INK 16 HOLLYWOOD SCENE 34 QUICK TIPS Lynn Ouellette Dakota Johnson’s mane man, Mark Intelligent ways to incentivize pre- Townsend, spills the inspo behind his booking favorite styles 36 PRETTY SMART 20 THE MUST LIST Part Three of our “So You Want to ON THE COVER Oribe director of training and content Own a Salon” series: how to shop for Photo: Richard Bord/Getty Images Kien Hoang shares his faves and raves a salon space Designer: Zadig & Voltaire Spring/Summer 2019 Beauty Launchpad (ISSN 1557-0053 & USPS 022-881), Volume 18, No. 7, July 2019 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription rates are: $24.00 in the U.S., $60.00 in Canada, and $80.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Launchpad, P.O. Box 460159, Escondido, CA 92046-0159. 6 BEAUTY LAUNCHPAD JULY 2019 #beautylaunchpad PUBLISHER/CEO CHIEF OPERATING Deborah Carver OFFICER 800.442.5667 x219 Jeff Black [email protected] [email protected] VICE PRESIDENT/CFO EDITORIAL DIRECTOR Mindy Rosiejka Stephanie Lavery [email protected] [email protected] “What’s your summer beach read?” EDITORIAL ART Executive Editor Creative Director Alyson Osterman-Kerr Danielle Caseñas 800.442.5667 x201 Graphic Designer “The Friend [email protected] Laura Fenwick “My favorite Zone by reread: Valley Managing Editor Pre Press Manager Abby of the Dolls Karie L. Frost Sophia Freeman JATAI BLADE GLIDE PLUS Jimenez.” by Jacqueline Associate Editor Susann.” Jasmine Brown WEB Creative Director-Web Blade Glide Plus is an innovative haircutting 800.442.5667 x229 Ryan Boydstun and shaving silky smooth lotion that instantly [email protected] helps the razor and shear blade glide smoothly Director, Social and Digital Contributing Editors Media Content through the hair or on the skin. It also acts as a light Emilie Branch, Francesca Moisin, Amy Dodds leave-in conditioner, detangles hair, equalizes hair Tracy Morin [email protected] porosity, moisturizes skin for smooth shaving and ADVERTISING Digital Editor/Ad Ops David Simpson extends the life of the blades. Account Executives Shanda Ogas Digital Campaign Manager 800.442.5667 x220 Megan Adams “One for 888.965.2824 Jatai.net [email protected] the Money Diane Walker CIRCULATION AND by Janet 800.442.5667 x221 PRODUCTION Evanovich.” [email protected] Circulation Director Barbara L. Shepherd ADMINISTRATION Director of Educational Development Email Marketing Manager Melanie Kopeikin Steve Verba Accounting Manager Audience Marketing Manager Lourdes Nuno Jamie Andrew Accounts Receivable Manager Production Director Viktoriya Milshteyn Madlen Martinez Special Projects Manager Production Assistant Sashy Rodas Claudia Marquez ADVISORY BOARD Serena Chreky Andre Chreky Salon, Pam McNair-Wingate Gadabout Washington, D.C. Salon and Day Spa, Tucson, Arizona Mark Garrison Mark Garrison Salon, Matthew Morris-Price Planet NYC Laboratories, Denver Alex Ioannou Trio Salon, Chicago Cherry Petenbrink Salon Republic, Los Angeles THE RACK — Haircolor Organizer /"*130 Create your own “haircolor lab” with The Rack, the professional haircolor organizer. Visual inventory PUBLICATION OFFICES: BEAUTY LAUNCHPAD, 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone control, no mess, no waste. Stack them over the 818.782.7328, Fax 818.782.7450. The views and opinions in the articles herein are not to be taken as offi cial expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, counter or attach to a wall with two screws. the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of Easy ordering online or by phone or email said articles.
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