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Legacy Impact Report LEGACY IMPACT REPORT 1 Contents Foreword 4 Vitality Netball World Cup 2019 in numbers 6 Vitality Netball World Cup 2019 legacy in numbers 8 Legacy aspirations 10 Timeline 14 Creating a national legacy 16 The Roads to Liverpool 18 Revive 20 Galvanise and grow 22 Accelerate 24 Create 25 Inspire and grow 26 Capitalise 28 Enable 30 Creating a local legacy 32 Creating an international legacy 38 At-event activations 44 Make the Game LIVErpool 46 Fan activations 48 Changing attitudes to netball 50 Overall legacy impact 54 Creating a lasting legacy 58 ‘Netball means to me...’ 62 Primary Data Sources 64 Thanks 66 3 Vitality Netball World Cup 2019 Legacy Impact Report Foreword The Netball World Cup is the pinnacle of Through engaging communications and international netball events and hosting this programmes we aimed to entice as many people to prestigious competition on home soil presented Liverpool as possible to view our great sport first- a once-in-a-generation chance to inspire women hand and, once there, provided additional bespoke and girls across the nation and the globe. packages and experiences to complement their ticket purchases. Following the golden goal that secured England’s Commonwealth Games victory in April 2018, ‘netball For those unable to attend in person we delivered fever’ swept across the country, resulting in record- campaigns to unite the nation, resources to create breaking participation levels and unprecedented fan parks in living rooms and assembly halls, and interest across every part of the Netball Family. Our virtual learning opportunities such as ‘Masterclass ‘Road to Liverpool’ legacy strategy shifted focus on the Couch’. slightly to capitalise on the momentum of the ‘Road from the Gold Coast’. Alongside the Vitality Netball World Cup 2019 post- event report, this legacy report provides a snapshot The impact of the Commonwealth Games victory of the impact of our Road to Liverpool plans, along and resulting exposure provided a learning platform with accounts from some of the participants who like no other, and a fresh energy and inspiration that joined us along the way! would lead us through the next 15 months. This journey has been made possible by Through the Vitality Netball World Cup 2019 collaborations and partnerships with some fantastic legacy programme we aspired to reach, support organisations and I would like to thank every one of and inspire new and existing audiences at an them for their invaluable contributions to creating international, national and local level, creating a sustainable legacy for the future of netball. tailored paths to Liverpool for many different groups of people. I am extremely proud of what has been achieved so far and look forward to maintaining the momentum as we continue to grow our incredible Netball Family. Fran Connolly Chief Executive Officer, England Netball 4 5 Vitality Netball World Cup 2019 Legacy Impact Report Vitality Netball World Cup 2019 in numbers P I VO TEER S 489 81.4%81.4% NET PROMOTER SCORE The Netball World Cup is the International Netball Federation’s (INF) flagship event. It is held every four years in cities around the world. England has been the proud host of two previous tournaments, holding the first ever Netball World Cup in Eastbourne in 1963 followed 32 +£3.8+£3.8 MILLIONMILLION years later by the ninth in Birmingham. The most recent COMMERCIAL REVENUE 12 – 21 JULY 2019 event took place in Liverpool from the 12-21 July 2019. GENERATED +£8+£8 MILLIONMILLION The tournament was a resounding success in all aspects including ticket sales, sponsorship, worldwide TV ECONOMIC IMPACT coverage, thrilling elite sport, fan participation and animating the city of Liverpool. The impact of England’s historic Commonwealth Games victory in 2018 has already been felt throughout the UK netball community and the legacy of the Vitality Netball World Cup 2019 will continue to build on this foundation, inspiring participation through volunteering, coaching and officiating, as well as playing, for thousands of fans for years to come. 6 7 Vitality Netball World Cup 2019 Legacy Impact Report Vitality Netball World Cup 2019 legacy in numbers Sporting reach International Schools Physical well-being Social and community development 6.07 million 23 2,000 160,000 97% 33 attended, watched coaches and umpires schools signed GB women were inspired of Liverpool spectators Together We Will and/or followed the trained across seven up to Bee Netball by the event to start felt proud that the Vitality sessions were delivered Vitality Netball World African countries playing netball or to Netball World Cup 2019 across three sites in local Cup 2019 play netball more took place in their city Liverpool communities Clubs Programmes Officiating Enthusiasm for netball Empowerment 500 66,000 Three 2.41 million 5.10 million 500 free netball sessions programme participants England umpires presided people feel more GB adults agree that provided when clubs over the Vitality Netball passionate about netball the Vitality Roses opened their doors World Cup 2019 final following the Vitality are an inspiration to following Vitality Netball Netball World Cup 2019 women and girls World Cup 2019 final Coaching Volunteering Fans Economic development 114 1,000 743,000 8.18 million coaches were applications to be adults were inspired to direct economic impact of awarded funding through a Pivoteer received watch (more) live netball the Vitality Netball World Vitality’s #WeAreRising as a result of the Vitality Cup 2019 on Liverpool campaign Netball World Cup 2019 8 9 Vitality Netball World Cup 2019 Legacy Impact Report LEGACY ASPIRATIONS 10 11 Vitality Netball World Cup 2019 Legacy Impact Report Legacy aspirations Hosting the world’s most prestigious netball Vision competition presented a once-in-a-generation “ What a moment. chance to inspire women and girls across “ To inspire generations It’s a dream as the globe, using the Netball World Cup as of women and girls to a platform for growing the sport across all embrace netball and a player and I’m aspects and at all levels. As part of its 2014 bid living it as a coach to host the 2019 edition, England Netball made achieve things they never a commitment to capitalise on this incredible dreamed possible” through the eyes opportunity and deliver a legacy programme of these players.” with international, national and local impact. Legacy objectives Tracey Neville MBE, Deliver the best legacy programme in England Head Coach 2015-2019 As part of the project planning process, England Netball female sport shared knowledge with other national governing bodies that had hosted comparable major events and while Inspire the Netball Family across the nation there was no proven blueprint to guarantee success, the and the world – no escaping the excitement process was influential in the creation of a vision and aims of the Vitality Netball World Cup 2019 that would provide the platform to deliver success. Grow netball participation across the whole Netball Family – players, fans, volunteers, coaches and officials Allow people to be a part of the Vitality Netball World Cup 2019 in any way they want by providing tailored experiences Produce a tangible impact pre, during and post-event 12 13 Vitality Netball World Cup 2019 Legacy Impact Report Legacy aspirations Timeline In order to build on the success of the participation legacy following England’s Commonwealth Games gold medal, it was essential to continue momentum from April 2018 until July 2019 and beyond. England Netball developed a phased business-wide timeline that focussed on different elements of activation through communications, social media campaigns and directly-delivered netball activities. This enabled us to maximise awareness of the event and inspire as many people as possible to attend the event or follow online, as well as building the foundations for the most fruitful post-event participation legacy. 2018 2019 14 15 Vitality Netball World Cup 2019 Legacy Impact Report CREATING A NATIONAL LEGACY 16 17 Vitality Netball World Cup 2019 Legacy Impact Report The Roads to Liverpool The Roads to Liverpool Using the power of the Vitality Netball World Cup 2019, we set out to... SCHOOL CLUB PROGRAMME FAN COACH OFFICIAL VOLUNTEER PARTICIPANT 100 NEW CLUB OPPORTUNITIES TICKETS CLUB VIEWING FIGURES FINDER FOLLOWERS Revive Galvanise Accelerate Enable Inspire and grow Create Capitalise England Netball’s and grow the growth of more fans to our coaching family, a network of officiating on the momentum school offer and the club network to participation discover netball embedding a desire role models and a of the volunteer launch a new cater for the growing through inspiring through the Vitality to support the growth spirit that stimulates movement created child-centred Netball Family engagement Netball World and development the growth of officials by the Vitality Netball curriculum, starting programmes Cup 2019 of the game within the local World Cup 2019 LEGACY TARGETS LEGACY in Liverpool Liverpool area To create an inspiring and sustainable legacy for netball, the legacy programme needed to consider the different types of engagement people have or could have with the sport, and provide tailored and bespoke journeys to Liverpool. Whether schools, club members, programme participants, fans, coaches, officials or volunteers, each group had their own individual ‘Road to Liverpool’, which was mapped out and developed into specific legacy goals and action plans. 18 19 Vitality Netball World Cup 2019 Legacy Impact Report
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