Café Market Egypt Pillars consultancy www.PILLARS-EG.COM
[email protected] Table of contents • Café Key Chains comments • Bakery – Mini Market – Coffee Shop On the Run • Café – Bakery The Coffee Bean & Tea Leaf • Café – Bakery Cilantro Cafe’ • Café – Bakery Makani • Café - Bakery Terianon • Café Beano’s • Café Starbucks Coffee • Café Grand Café • Café Costa Coffee • Café Segafredo 2 Café Table of Contents Coffee Bean & Tea Starbucks Leaf Trianon Beano’s Cilantro Grand Café Makani On the Run Second Cup Costa Einstein Segafredo 3 Café Key Chains comments Chain # Preferences Comment Potentiality - Considerable volume due to large No Supplied by Lapoire, Average due / subject to win Lapoire of outlets On the Run 25 - Trendy outlets , preferred by Youth - Marketing Activities - • Trendy outlets – Preferred for Youth Bakery Supplied by Egyptian Danish Subject to Supplier Acceptance Coffee Bean and • Good progress in only a few years Company for Bakery 9 Tea Leaf • Selective outlet locations – Premium outlets • Strong brand / Trendy Medium Cilantro 38 • Large No of outlets / • Few outlets – Good Perception to Subject to acceptance of Devine worx Average potential / Medium Size of Makani 10 consumers bakery • Managed by D • Average No of outlets Managed by ITC – Similar to “Coffee Bean Average Potential / • Good Heritage – No marketing and Tea Leaf” Trianon 13 activities Bakery Supplied by Egyptian Danish Company for Bakery • Similar to Cilantro Supplied by La poire Average Potential / Beano’s 20 • Large No of outlets • Trendy - • Large No of