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Corporate Ideologies: a Linguistic and Semiotic Analysis of Manifestos and Logos of Cellular Networks in Pakistan
CORPORATE IDEOLOGIES: A LINGUISTIC AND SEMIOTIC ANALYSIS OF MANIFESTOS AND LOGOS OF CELLULAR NETWORKS IN PAKISTAN By IFFAT SARDAR NATIONAL UNIVERSITY OF MODERN LANGUAGES ISLAMABAD April 2018 Corporate Ideologies: A Linguistic and Semiotic Analysis of Manifestos and Logos of Cellular Networks in Pakistan By IFFAT SARDAR M. A., Fatima Jinnah Women University Rawalpindi, 2009 A THESIS SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF PHILOSOPHY In English (Linguistics) To FACULTY OF LANGUAGES National University of Modern Languages, Islamabad © Iffat Sardar, 2018 iii THESIS AND DEFENSE APPROVAL FORM The undersigned certify that they have read the following thesis, examined the defense, are satisfied with the overall exam performance, and recommend the thesis to the Faculty of Languages for acceptance: Thesis Title: Corporate Ideologies: A Linguistic and Semiotic Analysis of Manifestos and Logos of Cellular Networks in Pakistan Submitted By: Iffat Sardar Registration #: 1061- MPhil/ Eng/ F15 Master of Philosophy Degree name in full English Linguistics Name of Discipline Dr. Ansa Hameed __________________________ Name of Research Supervisor Signature of Research Supervisor Prof. Dr. Muhammad Safeer Awan __________________________ Name of Dean Signature of Dean Brig. Muhammad Ibrahim __________________________ Name of Director General Signature of Director General ___________________________ Date iv AUTHOR’S DECLARATION I Iffat Sardar Daughter of Allah Ditta Registration # 1061- MPhil/ Eng/ F15 Discipline English Linguistics Candidate of Master of Philosophy at the National University of Modern Languages do hereby declare that the thesis Corporate Ideologies: A Linguistic and Semiotic Analysis of Manifestos and Logos of Cellular Networks in Pakistan submitted by me in partial fulfillment of MPhil degree, is my original work, and has not been submitted or published earlier. -
Communication Sector Study
Communication Sector Study ©The Pakistan Credit RatingAgency Limited May 2021 TableOMC | Global Market of Contents Contents Page No. Contents Page No. Overview 1 Business Risk | Investment 15 Global Industry | Overview 2 Financial Risk 16 Global Industry | Market Trends 4 Rating Curve 17 Services | Overview 5 Regulatory Mechanisms 18 Industry | Snap Shot 6 SWOT analysis 19 Local Industry | Contribution to 7 Impact After Covid 19 20 National Exchequer Outlook 21 Local Industry | Supply 8 Bibliography 22 Local Industry | Demand 10 Business Risk |Revenue 12 Business Risk | Average Revenue per 13 User Business Risk 14 Communication Overview • Definition: The communication sector is made up of companies that make communication possible on a global scale, whether it is Internet through the phone or the Internet, through airwaves or cables, Service through wires or wirelessly. These companies created the Providers infrastructure that allows data in words, voice, audio, or video to Cable Wireless be sent anywhere in the world. System Carriers Operators • Not long ago, the communications sector consisted of a club of big national and regional operators. Since the early 2000s, the industry has been swept up in rapid deregulation and innovation. In many countries around the world, government monopolies are now Composition of privatized and they face a plethora of new competitors. Satellite the Sector Telephone Operators companies • Communication plays an important part in daily lives of people todays. It is an essential component of every walk of live ranging from education, business to entertainment. The sector has witnessed many innovations and improvement over the periods Suppliers Software Telecommu and increased competition further fueling the innovation. -
SAMENA TRENDS Bocar A
December, Volume 11, 2020 A SAMENA Telecommunications Council Publication www.samenacouncil.org S AMENA TRENDS FOR SAMENA TELECOMMUNICATIONS COUNCIL'S MEMBERS BUILDING DIGITAL ECONOMIES Featured Eng. Salman Bin Abdulaziz Al Badran CEO Mobily THIS MONTH THE AIM FOR DIGITAL SUSTAINABILITY DECEMBER, VOLUME 11, 2020 Contributing Editors Knowledge Contributions Subscriptions Izhar Ahmad China Mobile International [email protected] SAMENA Javaid Akhtar Malik Tech Mahindra Advertising TRENDS Publisher [email protected] SAMENA Telecommunications Editor-in-Chief Council SAMENA TRENDS Bocar A. BA [email protected] Tel: +971.4.364.2700 CONTENTS 04 EDITORIAL FEATURED 06 10 REGIONAL & MEMBERS UPDATES Members News Regional News 48 SATELLITE UPDATES Satellite News 58 WHOLESALE UPDATES Wholesale News Mobily Speaks to SAMENA Council 61 TECHNOLOGY UPDATES SAMENA COUNCIL ACTIVITY The SAMENA TRENDS eMagazine is wholly Technology News owned and operated by The SAMENA 09 Telecommunications Council (SAMENA 68 REGULATORY & POLICY UPDATES Council). Information in the eMagazine is Regulatory News not intended as professional services advice, and SAMENA Council disclaims any liability A Snapshot of Regulatory for use of specific information or results Activities in the SAMENA Region thereof. Articles and information contained in this publication are the copyright of Regulatory Activities SAMENA Telecommunications Council, Beyond the SAMENA Region (unless otherwise noted, described or stated) SAMENA Council Hails and cannot be reproduced, -
The-News-Special-Issue-On-Digital-Pakistan
The News SPECIALREPORT Friday, June 2, 2017 Three 3G/4G Auctions yield Record PKR 205,884 Billion: The three auctions of 3G/4G Next Generation Four glorious years spectrum Licenses since 2014 has resulted in total contribution of PKR 205.884 Billion (including tax) to treasury. It’s to the credit of Minister IT & Telecom Ms Anusha Rahman Khan and team to execute the three auctions in a transparent and forBroadband IT for & telecom sector successful manner. sustainable 96% Growth in IT The last PPP government failed to conduct the Development: Exports in last 4 years Broadband Every unconnected vil- 3G/4G Auction during its tenure. A clear and well & Strong Growth in lage with 100 population Local IT Industry. laid out professional policy concluded by the Users from less will be connected by Auction Supervisory Committee headed by Senator than 3 million in 2014 2018. Pakistan’s IT exports Mohammad Ishaq Dar, Minister for Finance, jump to over 42 Million: Under a mas- groew by 96%. Over the Revenue, Statistics & Privatization yielded PKR Due to successful auction of 3G/4G sive Connectivity last four years IT & ITES Program of con- are estimated to have 119.796 billion (including tax) in an auction licenses, Broadband penetration in necting the un- Pakistan has increased from less than 3 c o n n e c t e d , crossed $2.9 billion a conducted in 2014. This yield was much greater year including exports than the budgetary estimates made for the million in 2014 to over 42 million now. the Ministry This has allowed better connectivity, of IT & Tele- generated by IT auction. -
A Qualitative Explanation of Customer Churns in Pakistan Telecom Industry by MUHAMMAD AKMAL (MMS143071) MASTER of SCIENCE in MANAGEMENT SCIENCES
Factor Causing Customer Churn: A Qualitative Explanation Of Customer Churns In Pakistan Telecom Industry By MUHAMMAD AKMAL (MMS143071) MASTER OF SCIENCE IN MANAGEMENT SCIENCES (MARKETING) DEPARTMENT OF MANAGEMENT AND SOCIAL SCIENCES CAPITAL UNIVERSITY OF SCIENCE & TECHNOLOGY, ISLAMABAD March, 2017 1 | P a g e Factor Causing Customer Churn: A Qualitative Explanation Of Customer Churns In Pakistan Telecom Industry By MUHAMMAD AKMAL MMS143071 A research thesis submitted to the Department of Management & Social Sciences, Capital University of Science and Technology, Islamabad in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN MANAGEMENT SCIENCES (Marketing) SUPERVISED BY: Mr. Aamir Khan Khattak DEPARTMENT OF MANAGEMENT AND SOCIAL SCIENCES CAPITAL UNIVERSITY OF SCIENCE & TECHNOLOGY, ISLAMABAD March, 2017 2 | P a g e CAPITAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD CERTIFICATE OF APPROVAL Factor causing customer churn: A qualitative explanation of customer churns in Pakistan telecom industry By Muhammad Akmal MMS-143071 THESIS EXAMINING COMMITTEE Sr No Examiner Name Organization (a) External Examiner Dr. Amir Gulzar FUI, Islamabad (b) Internal Examiner Dr. Sajjid Bashir CUST, Islamabad (c) Supervisor Mr. Aamir Khan Khattak CUST, Islamabad ________________________________ Mr. Aamir Khan Khattak Thesis Supervisor ______________________________ ___________________________ Dr. Sajid Bashir Head of Department Dr. Arshad Hassan Dean Faculty of Management and Social Sciences Management and Social Science 3 | P a g e Copyright © 2017 by Muhammad Akmal All rights reserved. No part of the material protected by this copyright notice may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopy, recording or by any information storage and retrieval system without the permission from the author. -
Future of Telecom Industry Amid COVID-19
Future of Telecom Industry amid COVID-19 From waves to the new normal, recovery, adaptation and resilience in Pakistan Pakistan Telecom Industry – History (Policy Interventions) Mobile Cellular Decision to convert PTRA, 1996 - Policy - Jan ’04 erstwhile T&T Conversion of PTC [USF & R&D Fund] Department into into PTCL, creation De-Regulation Approval of Cellular Corporation (PTC) of government Policy – July ‘03 Mobile Policy - 2004 operator NTC, 1990 Issuance of licenses to Regulator PTA, Award of licenses 2 new Cellular Frequency Mobile, 12 LDI, and to 2 Cellular Allocation Board more than 76 LL Mobile operators (FAB) operators through open auction LL 3 Operators LDI/WLL 13 Operators AMPS None GSM – 2G 5 Operators Grant of another PTCL exclusivity Privatization of PTCL GSM based for fixed line through selling of Cellular Mobile telecom sector 26% strategic license terminated shares to Etisalat 1990 ‘92 ‘98 ‘03 ‘04 ‘05 ‘06 Licenses granted to two new subsidiaries of PTCL namely PTML (Ufone) and Paknet (ISP) - 1999 - PTCL privatization process re-started CALLING PARTY PAYS (CPP) – year 2000 Pakistan Telecom Industry – Journey to New Generation Technologies Launch of Launch of NIC in NIC other Provinces of Formulation of Islamabad Pakistan May 2014 - NGMSA New Telecom Jazz 4G in Spectrum Auction Policy, 2015 1800 MHz in 2100 MHz New Concepts Spectrum 1800 MHz and introduced such as through MGMSA 850 MHz Spectrum Sharing/Trading, ~USD 1 Billion Zong, Mobilink, Ufone Active Infrastructure Telenor 4G Tower Co Deal Sharing and in 850 & Telenor -
Moving Wireless Forwardtm
FEBRUARY/MARCH 2017 northern african Volume 16 Number 1 Forwireless comms professionals in north, west, east & central Africa COMMUNICATIONS l How to get the best out of the latest satellites l Connecting the transportation sector l Comparing MFS on both sides of the Indian Ocean Moving Wireless ForwardTM NAWC 1703 p1 (Cover) RN.indd 1 06/04/2017 14:47 NAWC 1703 p2 (FG Wilson).indd 1 04/04/2017 18:07 wirelessnorthern african CONTENTS COMMUNICATIONS FEBRUARY/MARCH 2017 8 News northern african Volume 16 5 News review Number 1 FEBRUARY/ Forwireless comms professionals in north, west, east & central Africa COMMUNICATIONS MARCH 2017 > Vodafone launches region’s first VNF platform l How to get the best out of the latest satellites > LTE not secure enough for public safety l Connecting the transportation sector l Comparing MFS on both sides of the Indian Ocean Volume 16 > Launch success for NEXT constellation Number 1 > Microsoft and Liquid partner for cloud > Arabsat expands capacity for CETel > 10 years of M-PESA in Kenya Moving Wireless ForwardTM > ICT: the “new oil” in Nigeria NAWC 1703 p1 (Cover) RN.indd 1 06/04/2017 14:47 16 Wireless solutions > Gazprom scores big with African connectivity > Intelsat goes live with IS-33e Mobile Mark is a leading supplier of > Eutelsat’s broadband plan “back on track” innovative, high-performance antennas to wireless companies across the globe. They 13 Wireless business have been in the wireless industry for > Tigo and Airtel confirm merger in Ghana over 30 years and have roots in the early Cellular trials. 16 Wireless solutions > Myriad Connect service targets SIM-swap fraud 18 Satcoms The company design and manufacture antennas from 138 MHz–6.0 GHz. -
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Moving Wireless Forwardtm
MARCH/APRIL 2017 southern african Volume 21 Number 6 Forwireless communications professionals in southern Africa COMMUNICATIONS l Is African broadband all about fibre? l Connecting the education sector l Comparing MFS on both sides of the Indian Ocean Moving Wireless ForwardTM SAWC 1704 p1 (Cover) RN.indd 1 28/04/2017 18:10 SAWC 1704 p2 (FG Wilson).indd 1 28/04/2017 18:54 wirelesssouthern african CONTENTS COMMUNICATIONS MARCH/APRIL 2017 southern african Volume 21 5 News review Number 6 MARCH/ Forwireless communications professionals in southern Africa COMMUNICATIONS APRIL 2017 > Vodacom demos critical comms over LTE l Is African broadband all about fibre? > BBOXX to use Aeris IoT for clean energy l Connecting the education sector l Comparing MFS on both sides of the Indian Ocean Volume 21 > Launch success for Iridium at last Number 6 > Managed service from Thaicom and Intersat > More spectrum needed for IoT and 5G – DSA 10 News > CETel boosts capacity with Arabsat Moving Wireless ForwardTM > First Intelsat HTS for Africa goes live SAWC 1704 p1 (Cover) RN.indd 1 28/04/2017 18:10 16 Wireless solutions > Gazprom scores big with satellite connectivity > Mastercard aims to create cashless continent Mobile Mark is a leading supplier of innovative, high-performance antennas to 13 Wireless business wireless companies across the globe. They > Motorola alleges Hytera patent infringement have been in the wireless industry for over 30 years and have roots in the early 16 Wireless solutions Cellular trials. > Myriad Connect service targets SIM-swap fraud 24 Wireless users The company design and manufacture antennas from 138 MHz–6.0 GHz. -
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Issue 33 | July-Aug 2018 | Price Rs. 150 Interactive is playing an essential role in solving pressing issues of our society through technology Dr.Dr. ShahidShahid MahmudMahmud Elections 2018 Exclusive interview Device Review from dharna to naya digital Dennis Zhanglei Pakistan Country Manager, Camon X Pro Honor Pakistan Adnan Khan Letters to the Editor Managing Editor Dear Readers, Adnan Khan Marketing Head & Managing Editor Pakistan has gone through a major political change where a relatively newer party has overthrown the years old parties to take Rizwana Khan charge of the country. People have high expectation from Pakistan Senior Editor Dear Editor, Tehreek-e-insaaf and consider its victory a historical event for the nation. Digital development has been one of the top agendas of Fizza Atique Hi Editor, I am your keen reader from PTA right from the start therefore, the ICT industry is also hoping Zainab Saeed Peshawar and I really like your for a better digital landscape in the future. In our feature article, Associate Editors It was most enjoyable to read your fine “Elections 2018: From Dharna to Naya Digital Pakistan” we have magazine. I have just one request, Shaheer Riaz article on “Veon App” in the June discussed in detail what digital ambitions PTI has and how it will kindly write some article about IT achieve them. Technical Expert 18 issue of Phoneworld Magazine. I developments in our KP province. totally agree with the viewpoint that A lot great initiatives have been For any industry to flourish, government support is of crucial Aqeel Shahid Bureau Chief Karachi Veon took haste in launching its half- taken in KPK over the years; our importance. -
Studying Linguistics Devices Used in Telecom Advertisements and Their Effects on Consumer Behaviour: a Critical Discourse Analysis
PSYCHOLOGY AND EDUCATION (2021) 58(2): 9093-9104 ISSN: 00333077 Studying Linguistics Devices Used in Telecom Advertisements and their Effects on Consumer Behaviour: A Critical Discourse Analysis Dr. Tahira Asgher Assistant Professor: Department of English Linguistics: The Islamia University of Bahawalpur, Pakistan Muhammad Hanzallah M.Phil Linguistics: Department of English Linguistics: The Islamia University of Bahawalpur, Pakistan Abstract Telecommunication companies convey various packages to people with the help of advertisements. Such advertisements use a wide range of linguistic devices such as simile, metaphor, ellipsis, comparison, repetition, connotation, euphuism, code-mixing, code-switching, etc. people psychologically. The researchers aimed at to explore these advertisements critically. Fairclough's three-dimensional model (1995) was used for analysis. A questionnaire was also designed to know the impact of language manipulated in such advertisements. The critical discourse analysis of advertisements revealed that they manipulate language to make their messages more persuasive. As a result, consumers buy those offers. Advertisements of telecom use the linguistics devices and images of leading cultures and generate a need in consumers’ minds to believe in the advertisements' ideologies. The research concluded that the advertisement's linguistic strategies attempt to persuade to buy a specific network with a range of offers initiated by it. Article Received: 18 October 2020, Revised: 3 November 2020, Accepted: 24 December 2020 Introduction language, catchphrases, images, etc., designed to Language is the most powerful, perhaps impress viewers and acknowledge the qualities most important, and one of the most useful being promoted in the advertisement, resulting in communication tools to express deep human consumers being urged to purchase advertised emotions, state of mind, and complexities of products (Schroder & Vestergaard, 1985).