Issue 33 | July-Aug 2018 | Price Rs. 150

Interactive is playing an essential role in solving pressing issues of our society through technology Dr.Dr. ShahidShahid MahmudMahmud

Elections 2018 Exclusive interview Device Review from dharna to naya digital Dennis Zhanglei Country Manager, Camon X Pro Honor Pakistan

Adnan Khan Letters to the Editor Managing Editor

Dear Readers, Adnan Khan Marketing Head & Managing Editor Pakistan has gone through a major political change where a relatively newer party has overthrown the years old parties to take Rizwana Khan charge of the country. People have high expectation from Pakistan Senior Editor Dear Editor, Tehreek-e-insaaf and consider its victory a historical event for the nation. Digital development has been one of the top agendas of Fizza Atique Hi Editor, I am your keen reader from PTA right from the start therefore, the ICT industry is also hoping Zainab Saeed Peshawar and I really like your for a better digital landscape in the future. In our feature article, Associate Editors It was most enjoyable to read your fine “Elections 2018: From Dharna to Naya Digital Pakistan” we have magazine. I have just one request, Shaheer Riaz article on “Veon App” in the June discussed in detail what digital ambitions PTI has and how it will kindly write some article about IT achieve them. Technical Expert 18 issue of Phoneworld Magazine. I developments in our KP province. totally agree with the viewpoint that A lot great initiatives have been For any industry to flourish, government support is of crucial Aqeel Shahid Bureau Chief Veon took haste in launching its half- taken in KPK over the years; our importance. By supporting national businesses, a government baked app, although the idea of an whole governance system has improved can strengthen its political and economic position on the global stage. In our article, “Why Government Needs to Invest more in Agha Mehdi internet platform is really amazing. due to all the tech interventions. Let’s hope that VEON will soon get Technology?” we have highlight the role government can play in Bureau Chief Quetta We, the people of KPK are very expanding ICT industry to improve the socio-economic situation of on the right track and re-launch its app proud of these IT developments our country. Is social media a bane or a boon? It is a topic that is Mufti Mohsin Rehman with all great features. and really want you to highlight under discussion for many years now. Proponents of both views Consultant put forward many solid arguments every now and then to validate these achievements in your esteemed their argument. We have tried to create a balanced analysis of how Bushra Mushtaq Khan magazine. successful social media has been so far in creating social good for Senior Creative Designer Altaf | the society in our article, “Social Media for Social Good”. Fayaz Ahmad Khan Honor brand has emerged as a separate entity that Webmaster Regards, targets the younger market segment of the society. We got a chance to interview the Dennis Zhanglei-Country Manager Honor, Available @ Jamal | Peshawar to find out the aspirations and inspirations behind the brand. Our current issue also includes an exclusive interview of Shahid Mehmud, the CEO of Interactive Group. With his three decades of Saeed Book Bank, F7 experience in the industry, he is truly an inspiring personality for the Mr Book, F6 young entrepreneurs. The Book Shop, F7 Like always, smartphone reviews, Smart moves, TVC reviews, top Lahore applications and smartphone wish list are also part of our current Feroz Sons, Z Block DHA issue. We always try to bring something new and interesting for our Kitabistan, H Block DHA Lahore Dear Editor, readers, we hope you guys will appreciate our efforts and give us your feedbacks so that we can improve further. Nobel Books, H Block DHA Just received my Phoneworld Magazine Enjoy Reading…!!! Variety Books Liberty {June 2018]. I am always awed by Karachi the news from Tech. I am a regular Book Mart, Karachi Airport reader of your magazine and I must Thank you, Feedback Agha’s Book Shop, Clifton say that you guys have improved so much Adnan Khan [email protected] Fareed’s Book Area, Ocean Tower Mr. Old Books, Boat Basin over the years. The content, design, and Write us @ Managing Editor www.phoneworld.com.pk distribution have greatly improved. Hyperstar Dolman Mall Email: [email protected] Keep up the good work…!!! Block 13-R, 2nd Floor Western Side, Peshawar F7 Markaz, Islamabad Welcome Book Shop, Saddar Subscribe Now!! LONDON Book Company, Arbab Road +92 51 265 3273-75 and get six issues for just Rs 600 Best Regards, Payment : 1. Cheque Sumaira | I enclosed a Cross Cheque of RS______payable to Phoneworld. 2. Bank Draft I enclosed a Bank Draft of RS ______drawn on the branch of any bank of Pakistan. Contact Information of Recipent Name: ______Address: ______Phone: ______Declaration No: 1196/2(124)/Press2011 *cheque and bank draft should be in the name of “Phone world Magazine“ *courier charges are included Contents Feature 10 Elections 2018 : From Dharna to Naya Digital Pakistan How Far is Pakistan from becoming a Plans to become a top 5 Cashless Society Smartphone brand within 3 years Dennis Zhanglei National Country Manager, Honor Pakistan Why we need to invest 14 What makes Pakistan a Great Location for Tech Business? more in Technology 27 Smart Moves for Smarter Nation 24

Infocus Interview 30 20 Dr. Shahid Mahmud, CEO Interactive Group 34 Phone Review 18 Find X 28 Honor 9 38 Tecno Camon X Pro 46 .1 Plus Tech Twists 17 Fun Tech Facts

Telecom Campaign 48 A Critical Review of the Latest Ad Campaigns ICT Personality Marry Barra Social Media for vehiclethe first woman Social Good in history to head one of the “Big Three” American Meet the Wishlist automakers Future Phones 50 Phone Express - New Arrivals how they will look like? 37 App World 40 52 Applications and Games for Your 44

Issue 33

www.phoneworld.com.pk Advertisement / Article Contact For Further Details Contact /phoneworldmag Marketing Department Phone: +92 51 265 3273-75 Email: [email protected] Adnan Khan 0345-5957155 /phoneworldpk Block 13-R, 2nd Floor Western Side, Office : +92 51 265 3274 [email protected] F7 Markaz, Islamabad Feature Feature

education, infrastructure, financing o Establishment of a Knowledge Institutionalize to global market access. According Economy Authority with cross- E-Governance practices in to Asad Umar, the leader of PTI sectional powers across public administration who presented the Digital Policy, government departments to end around 115,000 youth was working fragmented approach PTI plans to digitize all government in IT industry, if efforts are made in working process in order to fix the right direction this number could o Ensure a forward looking inefficient data collection systems, be further enhanced. PTI aims to regulatory and tax regime to record keeping, intra-coordination award special scholarships to IT make room for new business between various departments, students. He promised that once models and innovation. black economy, tax evasion, and PTI is on power, the country’s IT bureaucratic hurdles in solving o Adoption of a central strategic related exports would be enhanced public issues in federal and direction towards digitization from the current $2 billion to $10 provincial levels. billion under the digital policy. o Digital Transformation Make Pakistan business- Similar ideas were outlined in its Initiative Programme for digital friendly party manifesto. infrastructure PTI promises an enabling and o Citizen services and other The Digital Policy supportive environment to e-government programs encompasses three businesses that show interest in main objectives; o Creation and implementation Pakistani market. creation of more of the National Digital Policy If PTI successfully jobs for youth, to ensure privacy, security, standardization and data sharing transforms its enhance country’s IT across all stakeholders government in to exports and promote digital platform it E-governance to o Creation and implementation Elections 2018 of a regulatory and legal will make public to Naya Digital Pakistan control corruption framework to enable Open Under these four areas a number of institutions more Dharna Government Data and platform From projects were initiated that improved Since IT is at the core of all socio- inclusive, effective for shared services. its government in KPK, PTI did an education, health, entrepreneurship, economic developments, PTI has and transparent he all-rounder cricket outstanding work at technology agriculture and law and order planned an exclusive overhaul of front. KPITB progressed by leaps the IT sector of the country. Besides Making Pakistan a Revival of manufacturing industry legend turned politician, situation in the province. A number of knowledge based Imran Khan, and his and bounds in the last five years IT parks were also built in Peshawar that, there are also number of other and growth of SMEs will also be Pakistan Tehreek-e- under the supervision of PTI and Abbottabad. The overall situation initiatives as well that PTI plans economy through the top priority of PTI government. TInsaf (PTI) claimed a monumental government. of IT improved substantially under to introduce that will directly or The new government plans to digitation is one of victory in Election 2018. With his PTI’s government in KPK. Now that indirectly impact the digital journey the top primacies of establish SME incubators across During its government of the country. Pakistan that will Improve access unwavering efforts of 22 years, PTI is the ruling party of the country, PTI Khan finally managed to break in KPK, PTI did an all eyes are on it to see what it will to funding, introduce advanced Turnaround IT sector to build technology to facilitate innovation, the status quo, a great moment outstanding work at do to solve the impending crisis in o Establishment of a National a knowledge economy provide better transport & indeed for all us who wanted to Pakistan. Outreach Scholarship technology front warehousing facilities, partners see the change in decades old Making Pakistan a knowledge Programme to identify best minds PTI is considered as the party for joint ventures, cost sharing political system that has crippled KPITB envisioned creating more based economy through digitation and fully fund their placement in representing youth therefore, Digital solutions, and technical our country for years. Now that jobs; better services and improved is one of the top primacies of PTI. the top institutions Pakistan has been the top priority assistance on tax, legal PTI is finally in power, everybody governance through ICT and Boosting the IT exports with a of PTI right from the start. Prior to and regulatory is eager to see how it will build a accelerated digitization in all cross-cutting strategy driven from o Increased access to election 2018, PTI also launched compliance. Naya Pakistan. sectors. KPITB focused on four the centre, improved infrastructure, international markets with a its first major digital policy aimed areas of digitization: uplifting human capital, supportive favorable visa regime and PTI’s Party manifesto is full of at transforming Pakistan into a tax policies, incentivizing innovation improved business development ambitious plans and promises Digital Access knowledge economy. The policy o and encouraging entrepreneurship through our embassies to boost that have the potential to reform encompasses three main objectives; are included in the plan of action to exports. the socio-economic conditions of o Digital Governance creation of more jobs for youth, turn around the IT sector. To make Pakistan. Being part of the ICT enhance country’s IT exports and o Digital Skills Pakistan a competitive market in industry, we are more interested promote E-governance to control the international arena, PTI aims to in how PTI’s government will corruption. The long term goals of o Digital Economy take following measures: reshape the ICT industry. During the policy cover everything from

10 www.phoneworld.com.pk 11 Feature Feature

Besides that, the manifesto Despite being a booming IT acquisition will also pose a transformation of PTA and government will have to show time and for that, we need a futuristic also outlines various incentives nation, the digital divide persists serious task. You cannot design, Frequency Allocation Board. The full support to the telecom approach. Political commitment can for SME businesses as well. in Pakistan. Migrating to digital implement or operate any digital PTA has been left disorganized by industry. Providing a favorable play a key part here. Our industry A ten-year incentive plan for government before all citizens project if you don’t have a skilled the previous Government for quite environment to existing Telecom needs a long-term vision as the ICT rapid growth of the SME sector have the basic awareness and workforce. PTI will need to bring some time now and is in urgent & IT players will send the right investments made today will benefit will include tax holiday on new Internet access could potentially young blood in the IT Ministries need of a complete authority to message and attract new in future. PTI government will only investments for the first 3 years widen the gap, rather than closing and Pakistan Telecom Authority take critical development decisions. players that will accelerate the be able to achieve its goals when it and 50% tax rate in next 7 years, it. Therefore, a key challenge (PTA) in order to enable innovation The complexity and fast pace adoption of technology in the sets clear and investment friendly and a withdrawal of minimum tax that PTI government will have to and creativity. Unfortunately, technology changes have made country. The regulatory bodies policies, make investment in ICT on turnover for the first 3 years deal with is creating awareness the people and processes in the the role of regulator even more have to make available new infrastructure, adopt open platforms and then tax at half the rate for and educating people about the Ministries and Regulatory bodies important. spectrum at an affordable price and secure participation from both the following 2 years. Whereas, benefits of digitalization which is are not well-versed with the new rather than sitting on this sacred public and private sector otherwise, export-oriented sectors and allied huge task in itself. trends in IT & Telecom nor they Previous governments resource without any initiative its plan and ambitions will not see the industries will be 100% zero rated are motivated enough, therefore; took years to introduce of moving forward with the light of the day. and install a mechanism for faster Rebuilding PTA and they they are unable to understand a single policy, if digitization agenda. refunds on income and sales tax. FAB on new and the importance and push for PTI has a great chance PTI government also PTI has vowed to bring a advanced trends is digitization. PTI government to fulfill its promises Challenges should not only give scholarships took the same liberty, holistic digital policy to solve of stronger, corruption- highly important to students, but it should also train all the issues related to the Digitizing public services is an it won’t be able to in order to make its senior officials, public sector ICT industry, but developing free and progressive urgent need for governments achieve its goals workers, and private organizations. a progressive policy is not an nation through digital around the world today. It can not Pakistan a digital Government workers need to be Policy makers are forced to easy task, it requires a lot of only help businesses to flourish nation revolution trained and retrained to adapt to the respond with better and improved research and commitment. but it also increases citizen Another great challenge that PTI changing environment. regulatory frameworks in order Previous governments took Politics in Pakistan has been a roller engagement and economic has to face in making Pakistan to foster both innovation and years to introduce a single coaster ride, a lot has happened growth. If PTI successfully a digital nation is financial issue. fairness. Therefore, rebuilding PTA policy, if PTI government also over the last decade, new parties transforms its government in The developments in Pakistan’s external debt has and FAB on new and advanced took the same liberty, it won’t were formed and political affiliations to digital platform it will make IT are not possible increased to 91,761 USD Million trends is highly important in order be able to achieve its goals. PTI were changed. In all of this, Pakistan public institutions more inclusive, if the telecom sector in the first quarter of 2018. to make Pakistan a digital nation. Government needs to review the Tehreek-e-Insaaf (PTI) has been effective and transparent. But Government budgets are already is not given the Selecting the right Minister for current laws and regulations to the most active political party over digital development is not a quick chronically constrained and in such due importance as IT & Telecom and his team is of clear the way for the use of new the years. It brought many new and easy task, at every stage of crucial financial conditions sparing crucial importance because they technologies in both the public trends in Pakistani politics, dharna, this development governments broadband is at the a large portion of budget for digital are the ones who are going to set and private sectors. use of social media and technology have to overcome many barriers. core of all technology projects would be quite difficult for the Telecom & IT directions for the being few of them. We covered the PTI government. It will have revolution country that could turn the wheel It has been an these trends in one of our articles Despite being a of Phoneworld Magazine as well. to come up with a very effective Collaboration with ICT service of our economy. Unfortunately, amazing journey for booming IT nation, It has been an amazing journey financial model especially for large providers and universities will be the the newly elected Minister of IT & PTI, from dharna for PTI, from dharna on roads to the digital divide scale and more sophisticated key in this regard. Such steps will Telecom, Khalid Maqbool Siddique on roads to the the ruling party in the Parliament. persists in Pakistan services. significantly boost the digital literacy does not have an IT back ground for ruling party in the Looking at the future, how PTI will and pave ways for further growth. which PTI is facing much criticism. This not only includes technical Protection of personal data and We will have to wait to see how he Parliament move forward is something everyone challenges alone rather the privacy of citizens is also crucial In order to improve the ICT industry, is going to handle this criticism and is looking forward to. 21st century Industries around the world cultural challenges also hinder for digital government projects. PTI plans to introduce a rounded his new position. belongs to the world of ICT; it is the are preparing for even collaboration within and between PTI government will have to approach which actually is the century of knowledge, technology Pakistan has high hopes of government organizations at local work on two aspects of data need of the time. You can’t change The developments in IT are not advancements and sustainable moving to the next generation and national levels. In order to protection– privacy legislation and only few aspects of the industry possible if the telecom sector development. PTI has a great chance of technology by 2020 but in take full benefits of digitization, deploying the most advanced and then except grand result. In is not given the due importance to fulfill its promises of stronger, order to do so, we need to take the government has to take care security technologies. Besides order to achieve all of its targets, as broadband is at the core corruption-free and progressive the right decision at the right of substantial regional disparities. these two major aspects talent PTI should go for a complete of technology revolution. PTI nation through digital revolution.

12 www.phoneworld.com.pk 13 National National

By Rabia Naureen

and want collaboration in the IT sector as are 56 million. Due to the availability of well. According to Outlook India, China is and 4G mobile networks and a decrease in repeating the history of US investment in the the cost of smartphones, about 51 % of the Indian IT sector in the form of China Pakistan population will reportedly be using internet by Economic Corridor (CPEC) that resulted in a the end of 2020 (source Statista). significant investment in Pakistan. The government in collaboration with the Ministry of IT is taking necessary measures Pakistan has a huge to facilitate the investors in starting a new urban consumer businesses by providing a better business population of about environment. Now they can easily get business credit from the banks, register a new 75 million people, business, and trade overseas. During their What makes and out of those initial years, some other platforms are also 50 percent of the supporting start-ups and entrepreneurs. Pakistan a population is in the Start-ups now have a great support network (including the government and the age group of under universities) that is available to facilitate them. great location 20 years Currently, 16 incubators and 4 accelerators are working in Pakistan that are encouraging Based on the recent facts the entrepreneurs start-ups by providing co-working space, have realised the advantages of doing for tech business? coaches and mentors, and business business in Pakistan, low risk being the main programs. factor out of all. The typical outsourcing destinations that are chosen by the Some big companies have invested a international IT companies have numerous huge amount in marketing for targeting the problems such as lack of overall quality reluctant Pakistani consumers so that they improvement, continuous increase in prices, are comfortable in having online transactions. and inflexibility. Most of the businesses are A huge million dollar investment into the smart enough to choose Pakistan as an electronic payment infrastructure that was outsourcing destination, as Pakistan is able initially pervasive is soon going to gain the more than India. Pakistan was declared as “The to deliver the value that is being demanded by interest of some other major investors. Next Software Hub” by New York Times in 2015. the businesses.

Looks like Chinese investors have already INFLUENCING FACTORS A number of et’s begin with the facts; Pakistan seen the potential in the Pakistani industry; the Pakistan is recognized all over the world successful has a successful IT industry that is e-commerce giant Alibaba has signed a MoU for its talented software developers and being run by young and energetic entrepreneurs with the Ministry of Commerce. engineers. With about 1280 registered IT professionals. The youth is eager IT companies and availability of 360,000 are now returning Lto turn their ideas into businesses and talented software developers, Pakistan has from abroad to emerge as successful global entrepreneurs. According to an gained the interest of global investors in the According to an article published by Indian seek benefit of the article published past few years. Pakistan has a huge urban Magazine Outlook India, Pakistan is gradually in Indian Magazine consumer population of about 75 million improved business grabbing its share of the pie by taking over people, and out of those 50 percent of the conditions in low paying IT jobs from India. In a recent Outlook India, Pakistan population is in the age group of under 20 event 125 remote jobs were shifted from Pakistan is gradually grabbing years. So, that is a huge target segment for Noida (India) to Islamabad by the US based its share of the pie by the investors. A number of successful entrepreneurs are IT company. A $3.5 billion Pakistan’s IT taking over low paying now returning from abroad to seek benefit industry is growing at a rapid pace, as it is The internet users have grown rapidly over out of the improved business conditions in expected to grow 100 percent during the IT jobs from India the past few years, as of now there are more Pakistan. They are providing mentoring to the next 2-4 years. The IT industry of Pakistan Alibaba aims to invest a huge amount of $400 than 25% internet users among the total start-ups and opening new doors for them. is growing at a rate of 20 % per year that is million in the e-commerce industry of Pakistan population and the mobile internet users

14 www.phoneworld.com.pk 15 National Fun Tech Facts

Young and aspiring entrepreneurs are next few years. Investing a bit of capital can gradually realising the massive equalizing lead to a huge revenue generation in the long power of the internet. Using online channels run. will enable them to enter into the market of

billions. Investors find it easy to start a tech RECOMMENDATIONS business in Pakistan as compared to any Pakistan still needs to take some major other business that can face issues from the steps in order to support start-ups and Tech Twists bureaucracy. Currently, Software exports in entrepreneurship. Corporations should Pakistan are enjoying a tax holiday. establish a commercial partnership with the start-ups. Universities need to bridge The first iPhone didn’t have an App Store Investors find it the gap by collaborating with the IT A smartphone without apps such as Facebook and Snapchat industry. Investors should hire international may seem unthinkable now, but the first iPhone (launched in easy to start a tech investment professionals who can help 2007) didn’t offer an App Store - all the apps installed on the business in Pakistan them establish a link with the international device were Apple’s own. The next year, the iOS App Store as compared to other market. Entrepreneurs should initially work was launched alongside the iPhone 3G. to grow their customer base instead of businesses that focusing more on revenue generation while face issues from the government should also take some measures bureaucracy to encourage investment in the IT sector. Amazon chose its name because “A” is early in the alphabet The cost of starting a technology business Tax exemption regime Founder Jeff Bezos chose the name because at the time Yahoo is relatively quite low. That is because of various reasons including; Availability of should be introduced listed its search results in alphabetical order. The company’s massive distribution channels like Facebook for risk-taking original moniker was Cadabra (as in “abracadabra”) but apparently and PlayStore; the access to cloud computing start-ups, smart city this was too close to “cadaver” and so the switch was made. platforms is very easy; Online marketing campaigns targeted towards specific programs should consumers can be created; availability of be initiated, and Apple and Microsoft were once partners freelancers at an inexpensive rates for specific investment in the IT development tasks; and the products and When the first Apple computers were being developed in services can be improved based on the quick Education should be the early 1980s, Microsoft was working on several important feedback of the customers. increased to compete programs for them. Only when the two companies began with the other producing their own graphical operating systems (now Mac OS The good sign for emerging markets in and Windows) did the rivalry truly begin. Pakistan’s IT industry the world is that start-ups are Tax exemption regime should be introduced Internet and World Wide Web are two now being promoted for risk-taking start-ups, smart city programs different concepts should be initiated, and investment in the by the big business Although the World Wide Web is often referred to as the Internet, the IT Education should be increased that will groups in Pakistan two are not the same thing. The Internet is a huge network of networks enable us to compete with the other emerging that links computers together all over the world using a range of wires and Keeping in mind all these points, markets in the world. In a nutshell, Pakistani wireless technologies. The World Wide Web is the collection of linked pages it seems that Pakistani tech industry can be considered a gold mine that are accessed using the Internet and a web browser. technology industry will of opportunities for both local and global be a giant global investors. That is because of the cheap equity, business in the portable assets, global exit opportunities and cloud platform for operations. The good sign RoboTaxi is a reality now for Pakistan’s IT industry is that start-ups Remember in the 1990 film Total Recall when Arnold are now being promoted by the big business groups in Pakistan. Those local investors who Schwarzenegger climbed into the robotaxi (Johnnycab)? Well, are looking for big revenues and are able to if you travel to the United Arab Emirates, you can now ride in take risks should grab this tremendous a robotaxi, too. Run entirely on electricity, this autonomous opportunity. taxi is no longer a thing of the future.

16 www.phoneworld.com.pk 17 Smartphone Review SmartPhone Review

Dual: 16 MP (f/2.0) + 20 MP (f/2.0), phase Find X detection autofocus, OIS, dual-LED dual-tone flash

A Visual Revolution Non-removable Li-Ion 3730 mAh Display Weight 186 has 6.4 inch front screen with grams a curved edge, AMOLED display and a Panoramic Arc screen. It has an edge to edge display which is similar to Samsung Dimensions 156.7× Galaxy S9 and S8 devices. Oppo Find X 74.2×9.6mm doesn’t have curved edges like Samsung 6.4 inches Display Galaxy S9 but Oppo has used a lightning display for notification. It is similar to but still, Oppo definitely Octa-core (4×2.8 Hybrid Dual SIM GHz Kryo 385 (Nano-SIM/ Micro- did a better job. Gold & 4×1.7 GHz Kryo 385 SIM, dual stand-by) It has 480 dpi that makes both text and Silver) images sharp furthermore, the display is Android 8.1 (Oreo) very bright and eye-catching. The curved edges of Oppo Find X work better for reflections and the display screen doesn’t PKR.129,999/- 64/128 GB ROM catch smudges quickly. 6/8 GB RAM

Design Qualcomm SDM845 OPPO Find X has 80 percent screen-to- Snapdragon 845 body ratio with a small bottom bezel and a notch housing the front camera. It has a The Oppo Find X is packed with a dual smooth surface with a classic design that camera lens of 20MP & 16MP whereas, makes it so elegant. The back body is totally the front camera has 25MP lens. It uses flawless with its neat and clean look and no an AI mode that changes the scene modes fingerprint sensors and dual camera lenses. depending on your viewfinder. You can turn Everything in Oppo Find X has premium it off from the beauty recognition mode and quality design. Even its SIM tray is designed when you do that, auto scene recognition beautifully with a clip on it to hold the SIM. also turns off. Its auto-focus is the best part of the camera that performs superbly in It has a 3D camera that works like a daylight plus, it makes very sharp images with Good Bad biometric authentication system. The little-saturated colors. All these things make Pop-up camera works like a car window the image livelier. Oppo Find X gives brilliant 5G technology Too pricy system when you open the camera, camera results in daylight shooting and very good Innovative design Delicate window automatically rises up. You can blurry effect in portrait mode. close the camera by pushing it down but the Pop-up camera more feasible way is to close the camera The selfie camera of Oppo Find X is way AI technology automatically shut down the window. Its pop- better than the back camera and it takes up window runs on a motor and it makes a awesome selfies in all conditions. little whirring sound. Network Connectivity & Battery Camera Oppo Find X is a 5G enabled device. It is Final Verdict Oppo Find x has 3D stealth camera that also enabled with Wi-Fi, Bluetooth and USB Oppo Find X is a great device with new technology of pop-up camera and 3D stealth opens a bunch of sensors that let users connectivity. The powerhouse of Oppo Find camera. The other features are also up to the mark but its price is way too high. unlock it. Oppo Find X has a very good X is packed with a fixed Li-ion battery of 3730 display for face detection and the system mAh. is very quick and you don’t miss fingerprint authentication at all.

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innovative, creative and user centric. Also, we have Although our core business is not healthcare, but as always taken on and successfully delivered complex, a technology company we looked at how we could large scale (national-scale), challenging IT projects – make a difference where healthcare is actually something that only a very few companies can claim to provided – the hospitals. Our flagship product – have undertaken, delivered and sustained in Pakistan. Intellcare – is a hospital management information system. It helps automate the business processes PW: How would you describe the role of Interactive that take place at hospitals e.g. patient registration to someone outside the industry? appointment scheduling, doctor-patient encounter, SM: Interactive is a forward-looking technology lab tests, pharmacy dispensation, etc. With such a company – a system integrator. We provide creative system in place, hospitals are able to provide better technology solutions across the whole IT stack, efficiency in the services they deliver to patients, including power infrastructure, systems, networks, overcome pilferages rampant in our healthcare storage, communications and complex software institutions, and are able to deliver better quality systems. healthcare to their patients.

With Intellcare, hospitals Interactive was one of the pioneers in healthcare are able to provide better information management. It was the first efficiency in the services they organization to have deployed hospital management information systems across Pakistan in 44 hospitals, deliver to patients, overcome which were interconnected. This means that a pilferages rampant in our patient could be anywhere in Pakistan in one of healthcare institutions, and these hospitals and his or her medical record with Interactive is playing an essential role in solving are able to deliver better complete history would be available to the local doctor. Intellcare hospital management information pressing issues of our society through technology quality healthcare to their system has been deployed in over 60 hospitals and patients clinics across Pakistan. CEO We have designed and deployed the largest number We have worked with all Dr. Shahid Mahmud, of data centers in Pakistan, and established a niche for developing some of the most complex business major players to ensure our r. Shahid Mahmud (SM) has a PhD In recognition for having spent his entire career in automation and data analytics softwares in Pakistan. clients get the best solution in Computer Sciences from Coventry promoting IT in Pakistan, Dr. Mahmud was given the Internationally, we focus on machines learning and University, United Kingdom. He holds a Lifetime Achievement Award: at the 12th Teradata for their particular need, AI-based systems – as the market is better prepared Master’s degree in Defense & Strategic National IT Excellence Awards for 2014. rather than the solution that in terms of advanced technology adoption – and have DStudies from National Defense University, already secured two AI related patents at Interactive provides the largest profit Islamabad and an Engineering Degree from NED We have designed and Coventry (UK). Our AI-based solutions are being used margin to the contractors University, Pakistan, along with more than 31 years deployed the largest in manufacturing, automotive, transport and process of professional experience in the field of ICT. He and OEMs number of data centers in control areas. has served on various federal committees of the Pakistan, and established Having seen the efficiencies and benefits that Government of Pakistan addressing the formulation PW: What do you think have been your major Intellcare brought to the healthcare industry, we and implementation of the National Telecom and a niche for developing a c h i e v e m e n t s i n t h e h e a l t h a n d e d u c a ti o n wanted to do something similar in the education IT policies. Dr. Mahmud is 2016 Distinguished some of the most complex sectors? sector. Aldermin is our learning management Eisenhower Fellow. He is also a Senior Fellow, Global business automation and SM: Healthcare sector is our primary focus, driven by system for schools, colleges and universities. Think Tank Network (GTTN) and Co-Chair for ICT our passion to address pressing issues of our society. on the Corporate Advisory Council of the National data analytics softwares in University of Science and Technology (NUST). He Pakistan is active in several philanthropic activities, working Phoneworld team (PW) had the pleasure of with youth-oriented and community service projects interviewing him; here is what he had to say. such as Buraq Planetary Society, TRUCE, Begum Mehmooda Welfare Trust and Zubaida Khaliq P W : H o w I s I n t e r a c ti v e d i ff e r e n t f r o m i ts Memorial Free Hospital. competitors? SM: Our differentiator is quite evident from our motto He is the founder director and shareholder of ‘Fulfilling Hope’. Our society is faced with unique Limited, Indus Vision, Pak Globalstar (Pvt) Limited, challenges, and Interactive plays its role by solving SHOA (Pvt) Limited, and Shaheen Pay TV (Pvt) the pressing issues of our society through technology Limited. He has also served as a Director of Askari solutions. Our products and services are inherently Bank for over six years.

20 www.phoneworld.com.pk 21 infocus infocus

PW: How have you approached changes in the IT development, etc. If we deliver a solution and the SM: CMMI Level 5 is not something new for us; … it has become a necessity to let machines think industry? customer is unable to or stops using it somewhere the appraisal or certification certainly happened and process for us because we produce so much SM: We certainly have had to be creative and down the road, we would consider that a failure. recently, but we have been on a path to this level of data that it is humanly impossible to make sense dynamic. The technology changes rapidly, and our process maturity for more than 5 years. of it for any practical purpose. Artificial Intelligence IT market – on the hardware side – is more or less PW: In your opinion, what is the biggest challenge based systems are helping us make tremendous

dictated by foreign OEMs. Most of the IT companies facing the industry today and in the future? Artificial Intelligence based progress and bring about further innovations, Adding value in a very dynamic technology in Pakistan rely on innovations, margins and SM: discoveries and efficiencies in a wide spectrum landscape. Technology is advancing at a very systems are helping us directions defined by these foreign OEMs which is of our lives … ranging from healthcare, transport, accelerated pace in the IT industry, our higher make tremendous progress acceptable to an extent because we do not have national security, banking, agriculture, and public education and commercial sector is lagging behind. any alternate, we do not produce these technologies and bring about further safety. One of the consequences of this gap is that the and are reliant on these OEMs. innovations, discoveries designs and architectures of the solutions our industry and efficiencies in a wide P W : S i n c e t h e I T i n d u s t r y i s c o n ti n u a l l y e v o l v i n g , Client satisfaction is our is delivering to clients is either dictated by OEMs, is h o w h a s I n t e r a c ti v e m a n a g e d t o s t a y a t t h e t o p second hand, or is less effective i.e. could have been spectrum of our lives in Pakistan? most important metric of better had our industry and engineers were at par with By staying ahead of the curve, keeping The appraisal is external validation that our SM: measuring success the latest and greatest in technological terms. It is the abreast of the latest developments in technology in-house and client-facing processes are in fact clients who lose out at the end. and investing in R&D. We mostly work locally, However, if one aligns oneself to only one OEM, matured to the top level. So, from this view point, but think globally … our most forward-looking then it limits the benefits that we can pass on to it is not a fundamental shift, but a gradual process PW: With your experience of over 30 years, how do company Interactive Coventry is based in Coventry our customers. So, we have historically not locked that has taken us from CMMI Level 2 to Level 3 and you stay relevant in terms of value to the customer? University’s Technology Park where our team ourselves to one or two OEMs; we have worked with then Level 5. CMMI Level 5 – in one aspect – means SM: By continuously being able to meet their works with technology leaders based in the Tech all major players to ensure our clients get the best that in addition to ensuring that our processes requirements, providing cutting edge solutions and Park. By having a team focused on the future,

solution for their particular need, rather than the have predictable and repeatable behaviors, now unparalleled support to ensure that our clients get and ensuring that our routine business is able to solution that provides the largest profit margin to the we have to find optimizations and innovations in not only the best possible value for money but also a benefit from and adopt technology changes as contractors and OEMs. how we carry out our daily business. So our future sustainable solution. and when they materialize, we have been able projects will be further optimized in terms of costs to continuously evolve and remain relevant with To be able to do this, we had to develop and PW: How do you prepare your company for an and quality of our output – a win-win, both for us and respect to the technology evolution around us. establish our capabilities both with the OEMs and Al-centric world? our clients. the client … having a great team, investing in R&D SM: By Investing in R&D, developing our teams to stay and continuously keeping abreast of the technology cutting edge, identify how and where our AI-powered PW: What’s unique about how your approach a CMMI-5 appraisal is as it progresses. products and services can address client requirements project? external validation that more efficiently and effectively. Adopting AI in-house, SM: From the outset, we target projects that have P W : A s o f n o w, h o w d o y o u m e a s u r e s u c c e s s ? our in-house and client- it can only benefit your business and your people to be the potential to impact and benefit the society. Then What are your metrics? facing processes are in fact as educated as possible with regards to understanding our solution design caters for innovation, creativity, SM: At various levels, internally we measure how matured to the top level AI and machine learning and how they can be utilized efficiency, costs and quality … very difficult equation well we carry out projects with respect to costs, time to improve operations, marketing, sales, and the overall to balance, but Alhamdulillah we have managed to and quality. Externally, client satisfaction is our most PW: Where do you think your growth will be in customer experience. deliver along these ideals. important metric of measuring success. the next 5 years? SM: In solutions that provide automation of PW: Interactive recently became the 2nd company PW: What technological innovation are you Critically, we evaluate whether our clients have a business processes at the base, but provide in Pakistan to be appraised at CMMI Level 5. How seeing locally and globally that you think is really sustainable solution … if it requires our continuous AI enabled insights that drive up efficiencies of fundamental of a shift is this for the company? effective? support, or if it requires re-training, capacity businesses and organizations. How do you think this will impact future projects? SM: Machine learning, and Artificial Intelligence

22 www.phoneworld.com.pk 23 interNNationalational

How Far is Pakistan from becoming a Cashless Society? ashless Society The electronic payment system of gateway. This partnership sometimes referred Pakistan has been also receiving has resulted in a secure way to as “Checkless substantial attention from the of e-commerce transactions Society” is a type of government. Pakistan Real-time by offering online payment Ceconomy in which the sale and Interbank Settlement Mechanism acceptance from all online multi- purchases of goods and services (PRISM) is one of the most branded cards. Moreover, telecom are made by credit cards or important entities that have played operators have also ventured into electronic funds transferal rather an important role in shifting our financial services. Jazz cash by than with cash or cheque. Like economy from cash to electronic Jazz, easypaisa by Telenor, Upay a number of other developed transactions. by , are certain facilities and developing countries in the provided by the mobile operators world, Pakistan is also shifting The use of the that have made it easier to send towards a cashless economy. internet and and receive money countrywide One of the key reasons behind social media on and act as the stepping stone in this shift is the development of fin-tech revolution. technology. We all are dependent our smartphones on technology in our daily lives to greatly changed State Bank of Pakistan has played fulfill our needs and requirements. the way we a key role in the e-banking growth by providing enabling environment. This tech revolution in Pakistan live, work and has also played a very crucial With efforts of SBP as a regulator, role in driving us towards a communicate it paved way for banks to issue debit and credit cards to its cashless society. The use of PRISM synchronizes the customers and has given access the internet and social media transactions of commercial to bank accounts over ATMs by Cashless on our smartphones has greatly banks and Development Finance integrating the bank with 1LINK changed the way we live, work Institutes and mitigates the Society and MNET. and communicate. The pain of risks of errors and disputes by sometimes referred paying is potentially reduced due facilitating interbank settlements. Pakistan Real- to as “Checkless to mobiles, making it easier for Moreover, there are many other Society” is a type of consumers to spend money. A lot technology-oriented companies time Interbank has been changed in our day to that are providing mobile Settlement economy in which the sale day lives, all thanks to electronic financial services in the country. Mechanism and purchases of goods and payment system. Starting For example, Mastercard has (PRISM) is one services are made by credit from the online banking to the launched Masterpass QR which cards or electronic purchase of goods and services is the country’s first interoperable of the most online, everything has become QR payment service that allows important entities funds transferal digital. People prefer online smartphone consumers to simply that have played rather than purchasing due to ease and scan a QR code and make an important role with cash or comfort instead of rushing to the instant and secure payments. It in shifting our cheque shops. Mobile-enabled payments enables the customers to pay for allow serving people quickly, it purchases for a wide range of economy from also has the benefit of effectively goods and services. In addition cash to electronic linking the loyalty cards to the to this, a payment facilitator transactions customer’s digital wallet. It has relationship between Bank Alfalah also improved our transportation and Telenor Microfinance Bank Most of the banks have their own payment system with has also been launched that smartphone applications and implementation of e-ticketing. We provides the opportunity to the online payment systems as well can use the digital wallets of Uber existing Telenor Microfinance that provide many facilities like and Careem services in order to Bank customers to transact on utility bill payments, shopping pay our transport charges. Bank Alfalah’s advanced payment options, challan submission,

24 www.phoneworld.com.pk 25 National National

fee submission and other such methods then, it will be easier to and facilitate the development of services. NFC-enabled ATMs keep track of money. It will also help a cashless society. Government have made it even easier to to identify any unnatural activity should take strict actions against withdraw cash with smartphones. in bank accounts. It also keeps a cyber frauds, Cyber Crime Law of So, all these initiatives are helping record of your payments that can Pakistan grants sweeping powers Pakistan to become a cashless help the government to identify a to regulators to block private society. person who is spending more than information they deem illegal. Strict his/her income. In this way it can actions and punishments can also Why Go Cashless? mart Moves for help to reduce money laundering. prevent people from doing such In a cashless society, people But most importantly, now that the frauds. don’t have to worry about carrying world is turning in to a digital society, a large amount of cash in their electronic transaction is the sensible Going cashless wallets when they are planning marter Nation thing to do to keep up with the tech provides a lot to do heavy shopping. They just developments. S need to carry their cards, and more benefits The system aids registration of various food businesses that’s it. When no cash is used, than just Monitoring and Evaluation What needs and collection of provincial sales tax from these Paper used for making that cash ? to be done convenience System for NAB establishments. is saved and in addition to that, As we all know that the literacy rate M&E aims to ensure that activities are executed as and ease of Using RIMS, the PRA has been able to add 386 the cost of production of cash is of Pakistan is quite low as compared planned and the expected outcomes are achieved transactions restaurants into the tax net. RIMS also have an email also reduced. Moreover, Ditching to other developing countries. successfully within the given timeframe. The main notification system which is triggered if no tax is cash in wallets also reduces the Pakistan’s literacy rate has declined rather it is a philosophy is to improve the efficiency and to bring received from a food business. The system is now being possibilities of theft; there are very from 60 percent to 58 percent, as transparency in NAB’s operation. necessary move extended to the division. Punjab Revenue low risks of counterfeit money as revealed by the economic survey towards becoming Authority has collected more than 519 M Rupees in tax well. of Pakistan this year. Cashless so far from restaurants in Lahore and Faisalabad. transactions require a certain level a digital society In most cases of literacy. So, Implementation of Going cashless provides a lot more of corruption, a the cashless transaction systems benefits than just convenience and KP Cyber Emergency and bribe is paid with in the areas where people are ease of transactions rather it is a Response System not literate is very difficult. The necessary move towards becoming cash because KP-CERC is the first of its kind project, pioneering new first and foremost step that we a digital society. So, government The need for the system was originated from a cyber security technologies and programs; ensuring a it cannot be need to take is to create an online and private sector should take requirement laid down by the Secretary of Law to see safe cyber space for the citizens. KP-CERC comprise of tracked. On culture through educating people. all necessary steps to introduce the total number of cases in each phase to track their two wings: (a) Counter & Response wing (b) Research It is the responsibility of Pakistan’s policies and services that can progress. This system was proposed by the Supreme contrary, if we & Development wing. The purposes of both wings government to spend decent amount drive the process of the cashless Court of Pakistan. As a result, it was designed by PITB use electronic collectively will be to provide pro-active and reactive of the budget on education so that economy. Even though going and implemented in NAB. response towards any kind of cyber-attacks. The transaction literacy rate and awareness among cashless is not easy but with The prominent feature of Monitoring and Evaluation Counter and Response methods then, people of Pakistan can be increased. good policy initiatives system is to prepare reports regarding entry wing will cater to the People should know how to handle and infrastructure of Complaints, Complaint Verification, Inquiry, it will be easier need of responding to the cashless transaction systems, online building, we can Investigation, and Prosecution. The system enables a to keep track of ever-increasing rate of web portals, etc. Sweden and India surely achieve methodical trail of each case, allowing a user to further money Cyber-attacks on national, are two notable countries that are our digital drill down to a level of detail he requires. making moves to eliminate cash. organizational and One of the most important dream. It’s not uncommon to see signs individual level. advantages of going cashless that say “No cash accepted” in Restaurant Invoice Monitoring is that electronic transactions Swedish shops that’s why Sweden The purpose of this play a very important role in System is referred to as a model of Modern RIMS was developed for the Punjab Revenue Authority initiative is to introduce reducing corruption. As we all Cashless Society. One of the and rolled out in September 2015 in Lahore and Cyber Security as a field know that Pakistan is under reasons behind it is that the Faisalabad divisions. of research and study all a great burden of corruption. literacy rate in Sweden and across the country and to standardize each and every Electronic transactions are a India is considerably better institution in compliance with proposed Cyber Security major step towards reducing than Pakistan. Cyber fraud and certifications. It will provide a platform in capacity corruption in the country. In online hacking are also major building of the cyber security professionals in order to most cases of corruption, a bribe hurdles for Pakistan in becoming a strengthen organizations and to establish a facility for is paid with cash because it cashless society. Pakistan should countering Cyber Attacks at individual, organizational cannot be tracked. On contrary, apply demonetization strategies and national level. if we use electronic transaction that can help counter cyber fraud

26 www.phoneworld.com.pk 27 Smartphone Review SmartPhone Review

Dual-LED dual-tone flash, 9 HDR, panorama Dual Cameras & Stunning Look Non- Design and Display removable Honor 9 is a 5.15 inch device with LTPS IPS LCD Weight 155 grams Li-Po 3200 capacitive touchscreen while the supportive resolutions mAh are 1080 x 1920 pixels. It is loaded with 16M colors and the software runs on Android Nougat 7.0 with the interface of EMUI 8.0. Dimensions 147.3 x 70.9 x 7.5 mm The handset is packed with front corning glass 3 which makes it very secure. Its body has a very attractive look and is also very easy to carry. The screen is small as compared to other smartphones in the market these days. Honor 9 has a metallic and shiny back body while rest of CPU Octa-core the back body is simple and elegant. (4×2.4 GHz Cortex-A73 Camera & 4×1.8 GHz Cortex-A53) Honor 9 has 12MP +20MP dual camera lens while the 5.15 inches front one has 8MP selfie camera. It has some great Display features like Geo-tagging, touch focus, face detection, lovers because it doesn’t has that extreme beauty HDR, panorama while the aperture is up to f/2.2, 26mm, PKR.56,999/- mode that totally changes how you actually look. 1/2.9″, 1.25µm. It can record video in full 1080 pixels resolutions. Battery and Network Connectivity Honor 9 is enabled with 4G technology with the Hybrid Dual SIM The handset has many setting options. You can (Nano-SIM, dual access of 3G and cellular services. It also has Wi- stand-by) adjust picture or video size according to the situation. Fi, Bluetooth and USB connectivity. Picture size can be reduced up to 2MP. Capture Mode, Android 7.0 (Nougat) Countdown, guidelines, sound, geo-tagging, and many The powerhouse of Honor 9 is packed with a fixed other options can be set via the setting menu. The Li-Po battery of 3200 mAh that gives us 7-8 hours of picture quality is very good and colors are up to the mark. consecutive usage and 14-15 hours of standby usage. Aperture 2.2 is used and it has quick autofocus. Night 64/128 GB ROM Photography is admirable as well. Processor and Memory 4/6 GB RAM Honor 9 has 2.4GHz octa-core processor with Hono 9 camera results are extraordinary. It gives very Chipset HiSilicon HiSilicon Kirin 960 chipset which is among the Kirin 960 well detailed pictures with good exposure and flashes best processors out there. Another great thing of lightening furthermore, it works brilliantly even in about Honor 9 is its memory section which is 6GB low lights. The colors, brightness, sharpness, hue, and RAM/4GB RAM and 64/128 GB ROM. temperature are well balanced. The front shooter has an 8MP lens with screen flashlight. It is perfect for selfie

Final Verdict Honor 9 is an excellent device although the price is a little high .Its great camera, brilliant performance, and stylish design makes it a good buy. For Against Excellent RAM & ROM combo Expensive Device Stylish Designed Phone Small Screen Size Brilliant Camera Lenses

28 www.phoneworld.com.pk 29 Exclusive Interview Exclusive Interview

among digital natives who are looking for products Huawei Consumer Business Group. Both brands and services that will enhance their everyday mobile benefit from the company’s international reach, internet experience. technology, and resources.

PW: Understanding customer demand is quite a d i ffi c u l t t a s k , h o w h a s H o n o r i d e n ti fi e d i ts Huawei and Honor are target customer? two brands within the DZ: As our brand targets millennials, our positioning and brand spirit is derived from our Huawei Consumer Business in-depth understanding of the millennial generation and it resonates well with audiences around the Group. Both brands benefit globe. Made by millennials for millennials, Honor from the company’s is constantly looking to engage with millennials through a range of creative campaigns. international reach, technology, and resources Our positioning and brand For Pakistani market, Huawei and Honor focus spirit is derived from our on different consumer segments and offer a in-depth understanding of different product portfolio with a varied operating the millennial generation model. From the outset, Honor was envisioned as a and it resonates well with young, energetic and internet-centric brand, aiming to create a better and accessible mobile audiences around the globe internet experience for young generations Our goal is to create exceptional experiences for while, Huawei has its different brand strategy. our customers around the world. At Honor, 75% of A dual brand strategy ensures our competitive the employees are aged between 21 to 34 years. advantage in different market segments. P W : H o w d o y o u s e e t h e f u t u r e o f t h e I T & Plans to become a top 5 PW: What is the story behind Huawei and Honor? What is the response from the Pakistan t e l e c o m i n d u s t r y d o m e s ti c a l l y a n d Smartphone brand within 3 years market now that Huawei and Honor have become internationally? separate brands? DZ: Huawei is the largest Dennis Zhanglei-Country Manager, Honor DZ: Huawei and Honor are two brands within the equipment manufacturer in the world. IT and

PW: How did you approach the growth challenges DZ: Quality product, continuous innovation, when you became Country Manager of Honor globalization and customer-centric approach will be Pakistan? our key strengths. To make Honor devices, stand DZ: We believe that the competition in Pakistani out, we prioritize product design. We don’t just market is very challenging, but Honor is not merely make smartphones; we want consumers to enjoy making standard smartphones, we have the leading and experience the beauty in our phones. and cutting-edge smartphone technology, like dual-lens camera, AI technology, but it’s not enough Honor is envisioned as for Honor. We love to push the boundaries to a wider area. As a beloved brand worldwide, Honor a young, energetic and represents a young and trend-setting lifestyle, we are very confident in what we bring to Pakistani users. internet-centric brand, Honor is planning to become a top 5 Smartphone aiming to create a better brand within 3 years, and top 3 within 5 years, in the global smartphone market and Pakistan market. mobile internet experience

P W : W h a t a r e t h e c o r e v a l u e s b e h i n d H o n o r ? for young generations What do you think is the strength of Honor that The smartphone market is a highly competitive makes it different from others, especially other marketplace. Honor is not in this business to win Chinese brands? against competitors but to become a beloved brand

30 www.phoneworld.com.pk 31 INFOCUS Press release

innovation, and user engagement. Our down-to-earth approach protects us from the market fluctuations F9 lands in Pakistan and the come and goes of the “hype.” Powered by VOOC Flash Charge & Gradient Color Design Looking forward, we’ll keep investing in R&D and engage with our target audience closely, to offer PPO, The Selfie Expert, has quality products which best fit for digital natives’ announced the latest addition needs. As all consumer content is mostly online to its popular F-series – OPPO and e-commerce is booming, we joined the force by F9. With several breakthroughs Osuch as an industry first 6.3 inch ‘Waterdrop being a digital-first brand. Screen’ with VOOC Flash Charging that PW: Why should customers go for Honor offers 2 hours of talk with just 5 minutes of smartphone over other brands? What are the top charging and industry first gradient color three reasons in your opinion? design, the F9 has been designed to offer a unique experience and represent OPPO’s DZ: Honor is committed to bring bold innovation technologically advanced and innovative branching from solid technological capabilities that expertise. Price of F9 (4GB RAM + 64GB speak to people who are young at heart. ROM) is Rs. 39,999 and F9 (6GB RAM + 64GB ROM) is Rs. 44,999 respectively. In 2018, we will try our best is available in gradient color combinations - Sunrise Red and Twilight to increase the Honor’s Blue. It went on sale from 1st September market share in Pakistan. We 2018 across country through offline stores. OPPO brought forward Pakistan’s will bring more innovative recognized fashion label industry ‘Ali products to Pakistani users Xeeshan’ to bring technology and haute design together on one platform. He Honor’s success in various markets is led by our showcased his ensemble collection inspired quality products, continuous innovation, and a solid by Gradient color of new F9. telecom form the fundamentals for any growing network of partners and a deep understanding of Furthermore, famous Pakistani celebrities economy. Our flair for innovation and thirst for graced the launch event held in Lahore with local needs. knowledge has made us a world leader in IT & their presence where fans took memorable telecom. As we are strong and aggressively growing PW: Honor Note 10 has created a great deal of hyp selfies and met their favorite personalities in China, we want to contribute and lead the market e even including Ayesha Omer, Muneeb Butt, Azfar Rehman, Sana Javed and Emaad Irfani. internationally with 5G, Honor smart phone devices before the release. What should consumers and by staying consumer-centric. expect, how big is it actually going to be and when Commenting on this launch, Mr. George

should we expect it to launch in Pakistan? Long, CEO OPPO Pakistan said, “Everything As we are strong and DZ: Honor Note 10 will be launched in China; we will that you can see in the world around you keep Pakistan users posted about the coming launch presents itself to your eyes only as an aggressively growing in plans. arrangement of patches of different colors China, we want to contribute and OPPO brought this arrangement to PW: Will honor remain focused on smartphones technology to the next level in its new and lead the market or will it move into other products? Gradient F9. The all new F9 with its VOOC DZ: Honor is committed to bring bold innovation Flash Charge and Waterdrop Screen is an internationally with 5G, Honor and expand its product portfolio to facilitate our innovative device. We believe that smart consumers. We also have products such as Honor lives begin with small things.” smart phone devices and by laptops, accessories, etc. We will continue to bring staying consumer-centric more exciting products to meet Pakistan users’ At the launch, OPPO also announced needs, and ensure that Pakistani users benefit from a brand new TVC featuring the Brand PW: What is your take on the mobile market of our premium technology. Ambassadors – Deepika Padukone and P a k i s t a n ? W h a t a r e t h e m a i n c h a n g e s t h a t y o u Sidharth Malhotra. The TVC titled ‘5-Minute witnessed in device ecosystem in recent few PW: What is Honor planning for the future? Charge, 2-Hour Talk’ revolves around a day in the life of two characters played by years? DZ: In 2018, we will try our best to increase the Deepika and Sidharth. It highlights OPPO DZ: The smartphone market is a highly competitive Honor’s market share in Pakistan. We will bring more F9 VOOC Flash Charging capability that in Pakistan. Honor has always been pragmatic rather innovative products to Pakistani users, and we are enables a user to be connected to their loved confident that we can build on the success and go than opportunistic. Our rapid business growth in global ones even with a 5-minute charge on a low further in 2018. markets is contributed by quality product, continuous battery.

32 www.phoneworld.com.pk 33 National National

country’s exports of software entrepreneurs and startups in tremendous splash, only to and IT-enabled services. One Pakistan. fade out quickly. Undoubtedly, of the world’s best payment the Pakistani government processing solutions providers Because of the technology is trying hard to make the Why we need to invest i2c resides right here, in growth, Pakistan is IT sector more profitable. Pakistan. also getting popularity However, there are still some internationally. According to areas in which Pakistan Pakistan’s growth FY-2017-18 annual report, can invest to promote its more in TECHNOLOGY? rate during the FY Foreign Direct Investment technology sector. 2016-17 was 16%, in Pakistan’s business of whereas India’s Information Technology has A r ti fi c i a l I n t e l l i g e n ce growth rate was escalated to $1.9 billion. A (AI) 8% and Sri Lanka’s huge share of this investment Although Pakistan is growth rate was 5% has been coming from foreign tremendously improving its financiers extending from the IT sector there are still some Convo, the hot favorite social UAE to Egypt, the US, and areas that require meticulous network for work, is although China. attention from the government not based in Pakistan but so that investment in such The government’s incentives is developed by Pakistanis. areas could boost IT sector, to the IT & ITES industry Pakistan has more than 25 one of them is AI. Pakistan include tax exemption on tech incubators, accelerators, has already been working IT exports, 100% foreign and co-working spaces. on it and launched many ownership, 100% repatriation Civic Hackathons, Startups technology startups and of capital and dividends, Weekends, Startup Expos, services to boost the AI in 3-year tax exemption for IT Digital Youth Summits Pakistan. startups and the tax holiday and other such events for venture capital funds are producing the Smartphone till June 2024. The exports next generation Manufacturing earning of the IT industry Pakistan is one of those of tech registered a double-digit countries where smartphone growth of 19 percent or $150 penetration rate is rapidly million from the financial growing. year 2015-16 which stood at $788.640 million. Exports Technology changes of ICT services, are mostly quickly, and one- delivered to countries and time leaders can regions such as USA, Middle quickly fall behind, East, and South African or even go out of ountries around the improvements in e-presence countries. Pakistan Software globe are investing and provision of public service business. Promising Export Board (PSEB) which more and more in the online. During the FY 2016-17, emerging companies is an apex government body IT sector to accelerate Pakistan’s IT & ITeS exports have may make a designated to promote IT Ctheir economy. There are grown at a swifter pace than India tremendous splash, growth and to make policy numerous government branches and Sri Lanka. Pakistan’s growth only to fade out suggestions, reported 3 times across the globe set up entirely rate during the FY 2016-17 was quickly higher exports as compared with tech development in mind – 16%, whereas India’s growth rate to SBP’s numbers ($2.81 Silicon Valley was built on public was 8% and Sri Lanka’s growth The launch of 3G/4G services billion) through the input of funds for the sole reason of tech rate was 5% in the respective has helped digitize the various companies/software expansion. Technology stocks year. According to the ministry of country’s IT sector. However, houses. offer investors a lot of profitability Pakistan, over the previous five we still do not manufacture smartphones in our own in fact; the sector offers the years, Pakistan’s IT industry has Technology changes quickly, country. Our government highest returns of all ranked been growing rapidly at a rate of and one-time leaders can should facilitate smartphone market sectors. 150%. quickly fall behind, or even manufacturing companies go out of business. In According to the United Nations Pakistan’s share of global IT to encourage them to set up addition, promising emerging E-government Survey 2018, sales is $2.8 billion, out of which their businesses in Pakistan. companies may make a Pakistan has shown incredible $1.6 billion accounts for the

34 www.phoneworld.com.pk 35 Feature Personality Corner

Blockchain temperature in your home to complex medical equipment While blockchain has gotten the first woman in history to head one of a lot of publicity as it’s the that can order its own repairs. Marry Barra: the “Big Three” American automakers technology behind Bitcoin and The Cloud other virtual currencies, it’s The cloud is a system of rom electric vehicles to president of global manufacturing engineering more than just an alternative computer storage that allows autonomous cars, we’re in the (2008–09), vice president of global human payment method. information and services midst of a transportation revolution. resources (2009–11), senior vice president of to be accessed by devices No company will affect — and be global product development (2011–13), and Pakistan’s share of Faffected — by those changes more than global IT sales is $2.8 from anywhere. It allows executive vice president of global product companies (and individuals) to General Motors. As CEO and chairperson development, purchasing and supply chain billion, out of which of the global automaker, Mary Barra earned (2013–14) before being plucked from the $1.6 billion accounts use services to store data on space outside their tangible her stripes by navigating a 30 million ranks as the new CEO. for the country’s devices. Amazon, Google, vehicle recall and deadly ignition switch exports of software IBM, and Microsoft are all products and crisis. But it’s where she steers the $48 and IT-enabled major cloud players. services driving billion brand next that will matter most. services growth, creating jobs, The company’s $581 million purchase of Startups and improving national self-driving technology company Cruise The blockchain is the digital, Pakistan is one of the hottest welfare. Automation, its $500 million investment in distributed, and decentralized regions for Startups. ride-hailing service Lyft, and its launch of ledger tethered to most The involvement of the Maven car-sharing service show that cryptocurrencies that are The involvement government in technology GM isn’t simply letting the future happen responsible for recording all of government in sector will contribute to an to it. Maybe the cars of the future will be transactions without the need technology sector increasingly competitive autonomous, but for now, Barra is firmly in for a financial intermediary. will contribute to sector, which will, in turn, the driver’s seat. an increasingly encourage the development Self-driving competitive sector, of better products and Mary Teresa Makela graduated in 1985 technologies which will, in turn, services. By supporting with a bachelor’s degree in electrical Companies including encourage the national businesses, a engineering from the GMI Engineering technology leaders like government can strengthen and Management Institute (later Kettering Alphabet subsidiary Waymo, development of University), Flint, Mich., which GM had better products and its political and economic Tesla and most major auto position on the global stage. long sponsored. Later that year she manufacturers are working on services married, taking her husband’s surname. creating self-driving cars. In The government She had already developed a relationship The government has most places, that’s not even needs to formulate with GM, having been a co-op student with already established several legal yet, but some driver-assist the policies and the company in 1980, and the automaker entrepreneurship centers technology has already entered later sponsored her attendance at the including Plan9, PlanX, guidelines to market, and it’s likely that self- Stanford Graduate School of Business TechHub. But investing augment the driving cabs and even trucks (M.B.A., 1990). more in this field will help national businesses will be in at least limited use to accelerate the country’s in international reasonably soon. Barra in 1999 was appointed GM’s general economy. markets director of internal communications for The Internet of Things In order to do that, the North America, and four years later she (IoT) R&D investment It is also time for Pakistan government needs to became the manager of an auto-assembly The IoT is the network of to seriously invest in the formulate the policies and plant in Hamtramck, Mich. She rose devices connected to each research and development guidelines to augment the rapidly through the company’s corporate other and the cloud. It includes (R&D) sector which acts as national businesses in structure as executive director of vehicle- everything, from a smart the backbone of a globally international markets. That manufacturing engineering (2004–08), vice thermostat that can competitive, knowledge- way, private businesses will adjust the driven economy. Investment happily invest in local tech in the R&D sector can lead scene which will benefit our to the development of new industry and our country.

36 www.phoneworld.com.pk 37 Smartphone Review SmartPhone Review Camon X Pro An Affordable Selfie Phone

Display Dimensions: Camera: 16 MP, Tecno Camon X Pro is a 6 inch device that 158.6 x 75.8 x Autofocus, Quad-LED supports 1080 x 2160 pixels. The color display, 5.2mm Flash temperature, and saturation are similar to Vivo V9. It has 480 dpi with the graphic card of Mali- T880MP2 which is great for multi-tasking and 3D gaming applications. All the icons and display wallpapers are super clear plus its wallpapers Display: 6.0 Memory: 4 GB RAM, 64 GB ROM change automatically on the lock screen although inches’ you can change it via settings.

Design Just like its colors, its shape is also very similar to Processor: Android Non- Vivo V9. The front body has 24MP selfie camera Battery: v8.1 Oreo removable Li-ion with speakers and Flashlight on its top side 3750 mAh whereas; the rest of the screen has a full view display. The functional keys are on the screen.

The edges of Tecno Camon X Pro are packed with Weight: 164 g connectivity ports, volume keys, power button and Price: PKR.28,999/- SIM jacket. A speaker, micro USB port, audio jack, and mic are at the bottom side. It looks like Tecno Tecno Camon X Pro uses a selfie portrait mode has tried to change the design from its previous like iPhone X that works brilliantly. The results of smartphones. the back camera are extraordinary, saturation is little high but it doesn’t make much difference. Only Tecno Camon X Pro has plastic back body, similar back camera didn’t satisfy us in low lights else all to Infinix smartphones. features and results are impressive. Camera Battery & Network Connectivity Tecno Camon X Pro has a 16MP back camera The Tecno Camon X Pro is a 4G enabled device lens with a Quad LED flashlight and a 24MP selfie Good Bad with Wifi, Bluetooth, and FM Radio. WiFi is using camera with dual LED flashlight and it can record Impressive RAM & ROM combo Weak Low light Camera Results standards of 802.11 a/b/g/n, Wi-Fi Direct, and video in 1080p quality plus it provides awesome hotspot. Its powerhouse is packed with a fixed Stylish Design quality pictures. Li-ion battery of 3750 mAh, a very reasonable and Affordable Price with awesome specs The main camera features are Geo-tagging, Face decent battery choice. detection, Panorama, HDR, Video while; the Face Detection Processor main modes are video, normal, beauty, panorama Tecno Camon X Pro has an octa-core processor of and super-. All the professional modes and 2.0 GHz and MediaTek MT6763 Helio P23 chipset. Final Verdict settings are also applicable in Tecno Camon X It is a good chipset for networking, gaming, and Tecno Camon X Pro is an impressive device with some great features available at a very Pro camera section. You can reduce the picture multi-tasking. reasonable price. It will definitely give tough competition to other medium-end mid-range size from 24MP to 9MP if you are running low on devices. memory.

38 www.phoneworld.com.pk 39 national national

From this standpoint, providing Social Media impacts modern world, road side protests fresh water, education, and Social Activities have been reduced and the healthcare are all examples of Today, social good is about people especially the youngsters social goods. However, new getting people to engage in are shouting their oppositions media innovations and the pro-social actions that benefit and support through hashtags on explosion of online communities society, often by harnessing social media websites. have added new meaning to the the power of technology and term. Social good is now about social media in particular. The hashtag global citizens uniting to unlock Social Media impacts Social #PanamaVerdict the potential of individuals, Activities, gone are the alone generated technology and collaboration to days when governments, more than 10 million create positive societal impact. multinationals and large NGOs tweets in Pakistan were the only institutions with Social Media- A Blessing or within two days of the reach and resources to Distraction initiative change. the Supreme Court’s Social media is usually termed as judgment an online distraction and some Creating social good call it a procrastination platform. takes more than a click Be it a murder, molestation, or No doubt, many people are (#HashtagActivism, other social issues, people are addicted to different social media Slacktivism, Clicktivism etc.). using social media as a platform networks, but it isn’t necessary It is not just Shares, Likes and to raise their voice through that everyone wastes their time Followers. Meaningful social status, memes and hash tags. using it. good is about rolling up your Bring Justice through sleeves and taking tangible Social Media Today, social good is action to create engagement, We can see many examples about getting people community building, and in Pakistan when social media discourse both online and to engage in pro- actually brought change in the offline. But there is no doubt social actions that society and shed light on real that Twitter, Facebook, and benefit society, often issues which were previously Instagram are fantastic tools by harnessing the ignored. power of technology that can be used to engage Social Media for people in social good. They and social media in allow people to share ideas, particular advocate and fundraise to solve pressing societal Some people like to stay issues. Through informed so they opt for social Social Good online platforms media which is considered the and communities, fastest mean to stay connected to individuals can ocial media is a more people in a wide variety Social good is typically defined as current issues, etc. With the ever- add their voice powerful tool that of ways for social good. So the an action that provides some sort of increasing use of social media, to a cause more breeds a new question arises: What is social benefit to the general public. news outlets, corporations and easily than ever wave of activism. good? Is it making a donation persons of interest use social before and become SIt plays a monumental role in to a charity? A random act Social good is typically media to deliver messages to the an agent of change. bringing social change in the of kindness? volunteering? defined as an action masses. At the same time, some society. Social media creates Is it advocating for a worthy that provides some issues create controversy but In old days, people used to new avenues for dialogue, cause? or is it Liking a post on sort of benefit to the social media can do more good do protests on roads to bring connection, and community, Facebook? general public than harm if used correctly. attention to an issue. But in this enabling us to engage with

40 www.phoneworld.com.pk 41 national Press Release

Justice for Shahzaib was a generated more than 10 million #donatefordams became so trend that became famous on tweets in Pakistan within two famous that Chief Justice of Roamer: Pakistan’s first social media and forced the days of the Supreme Court’s Pakistan (CJP) Justice Saqib government to take action on judgment. Nisar initiated a fund for the car rental app the incident where Shahzaib creation of two major dams in was murdered by the son of an Many social media activists are the country and urged citizens oamer allows you Booking a Car will have to influential politician. A young girl also working for great causes in to contribute in foreign or local to hire a car in the To book a car, select your pickup be paid to from a small town, Zainab was Pakistan and are no doubt, part currencies to reach the required twin cities through a location from the map or use the the chauffeur raped and murdered. This issue of bringing social change for the goal. hassle-free process search option at the top to find at the start was also highlighted on social betterment of the country. Among Rwith no waiting charges, peak your pickup of the trip. media which lead to punishment many social media activist, People collect factor or surge rates, and free location. Tap on the of the culprit. Jibran Naisr, Alamgir khan (Fixit money through movement) and Gul Bukahari are mileage of 10 km per hour. You Once Checkout online charity can select the wheels of your you have button to Among many social some of the prominent names websites for schools, media activist, who are using social media to choice: a compact for Rs. 299/ selected the place your infrastructure hour with Rs. 10 per km for extra location, order. Jibran Naisr, create awareness about social issues. building, treatment mileage; or a sedan for Rs. 449/ select the Alamgir khan (Fixit of fatal diseases, etc hour with Rs. 16 per km for type of car Once your movement) and Gul In a country like Pakistan where additional mileage. It allows you you want booking Bukahari are some mainstream media often gives Similarly, people collect money to sign up, reserve and get a ride and tell us if has been the pressure of politicians and through online charity websites in just a few taps. you plan to accepted, you of the prominent will receive names who are influential elite, social media for schools, infrastructure go outside platforms serve as a strong tool building, treatment of fatal Logging the city. Tap on the Confirm Pick a notification using social media to raise voice against the unjust diseases, etc. into Up Location button when done. and will be to create awareness system and practices. Roamer able to view about social issues We cannot ignore the fact that Roamer Selecting Trip Dates details about Charity through Social many people are using social allows you On the the vehicle Naqeeb Ullah, killed in fake Media media for wrong purpose but at to log in following and chauffeur encounter led to a mass Another great aspect of social the same time, it has also played using your screen, assigned to anger on social media. The media is that they are used an important role in bringing Facebook select your you. incident got so much hype that for charity. Many NGOs and positive social change in the account or trip dates, authorities had to open the case individuals are using social media society. Social media brings by creating the time you against a Senior Superintendent to raise money for social work people together. It gives people a your own want your You can view of Police, Rao Anwar. A student, projects and for those who are in platform to narrate their stories, Roamer trip to start your active, Mishal Khan was killed due to need. share viewpoints and connect account. and the upcoming and accusation of blasphemy. He with each other. Social media duration of completed was dragged out of his university The #donatefordams activism has the power to change Create a Roamer Account the trip. You bookings accommodation in north-west governments and restructure the If you would rather create your can book a became so famous by tapping Pakistan in April 2017 by a political system of a country. own Roamer account, tap the ride for as that Chief Justice on Booking crowd of hundreds of his fellow Create an little as 1 hour and as long as 90 of Pakistan (CJP) Activity in the students, who not only killed Moreover, bringing people’s Account days. Tap on the Continue button initiated a fund for left panel. him but also humiliated his dead attention to issues impacting link under when done. Tap on any body. the creation of two the lives of our fellow human the Login booking major dams in the beings is a good thing. We often button. Confirm to view its When this case became country live in ignorance of the pain and On the Your details. If you famous on social media, the suffering felt by other people in following Booking people who were involved The need of creation of Dams our community, knowing about screen, Before come across any issues during a in murder were arrested. It in Pakistan was brought up the problems of people around us enter your confirming booking, you can tap on the Report comes as no surprise that the on social media and people can make us compassionate and Name, your A Problem link to contact our hashtag #PanamaVerdict alone were ready to donate for it. The empathetic towards others. Email booking, support center. address please note and Password and tap on the that the Create Account button. base fare

42 www.phoneworld.com.pk 43 internationalFNeatationalure interNational

the 2018 lineup, but some don’t be less likely to run out of battery. Following are some other trends in agreed with it and say that the Mobile technology that will probably phones will have OLED screens Manufacturers have been appear by 2020. and will use LCD. expanding screen size for years, but the smartphone of the future It looks like the The technology will likely be all screen with display future devices industry has been capabilities at the front, back and sides of the device. This means no will have 9 lenses doubling down physical buttons, not even a home which will be like on software button. As the device becomes spider web at the and artificial increasingly virtual and streamlined, back of mobile intelligence so will the user interface. Virtual assistants will take on a bigger role, phone capabilities, which helping you navigate your phone Flexible mobile devices still holds a huge and apps, personalizing your home break down physical barriers that potential screen based on your patterns. traditionally defined and limited Thanks to advances in artificial communication devices, tablets and It is difficult to predict what ideas intelligence, these assistants are gaming controls. will stick around and what will also becoming smarter and more relinquish. But battery will be intuitive. Wearable technology in the form the biggest factor in all of this of watches and glasses, powered Meet the Future Phones Recent breakthroughs let phone technology evolution. Battery with smart chips, will allow users to how will they look like? life is the biggest problem with manufacturers to incorporate browse the Internet, view pictures, phones these days. Now imagine fingerprint reader inside the navigate and experience augmented if you rarely have to think about screen. It has been reported that reality. hat do you expect Siri and Alexa showcase a great arrived. Some reports came that your battery because your phone the will have from a future understanding of human language. Huawei is now working with the is constantly charging itself. This all new infinity display, UFS 3.0 Mobile wallets, leveraging phone? Will it have They are able to elucidate the Chinese Display makers BOE to is going to sound a little crazy, Storage and a 3D sensor to replace the advancement in near-field nine cameras or a discourse meaning and make introduce a foldable smartphone but researchers have figured out the iris scanner. One of the amazing communication (NFC), will allow Wpowerful battery that will last for intelligent judgments. as well. The display brand is ready features is the fingerprint scanner. It users to make payments directly. ways to beam low levels of power weeks? The future smartphones to work with it and soon they will through the air. has been unveiled that the Samsung will make everyone go crazy. Imagine this: You launch four foldable smartphones. Galaxy S10 Fingerprint scanner will 5G networks take user Imagine this: You take out your take out your It looks like the future is all about Samsung’s Advanced Institute of be an in-display scanner. experience beyond data transfer speeds to include service quality smartphone from your pocket smartphone from foldable phones, that sound great. Technology (SAIT) announced and open it like a napkin on the that it has developed a battery Manufacturers factors such as lower battery your pocket The technology industry has been tablet. You press your finger on the technology that fast-charges have been consumption, larger number of and open it like doubling down on software and mobile devices and electric supported devices and lower latency screen, and it unlocks. You switch expanding screen to the camera application, and a a napkin on the artificial intelligence capabilities, vehicles. For a battery that usually characteristics. spider like array of lenses shoot which still holds huge potential. We takes an hour to charge with size for years, but tablet Mobile M2M technology will simultaneously to capture one giant heard some rumors that the Apple current fast-charge technology, the smartphone redefine heath care, reduces carbon photo. These are all the features Analysts in Korea say we might plans to introduce three new models Samsung claims the new of the future will emissions and help public services; we have seen in see a folding Galaxy X phone from later this year which may include a technology could fast-charge a likely be all screen by allowing users to transmit data on prototypes, ideas that originated Samsung as soon as next year. considerably larger version of the battery in 12 minutes. Samsung’s iPhone X. According to the rumors, the go. from China. China is leading the We are hearing about the foldable new battery technology might The last but not the least change it could be called the iPhone 11, tech industry and they made some phones for years now and everyone even give mobile devices and will arise in camera lens, as Huawei Real-time speech translations iPhone X Plus, or the iPhone X2 but prototypes like this which we will is waiting anxiously to see how electric vehicles more battery-life P20 Pro came up with 68MP lenses on mobile devices will eliminate definitely not the iPhone 9. Apple see very soon in future. the new Galaxy X will look like. compared to current batteries. It’s in the form of 3 lenses, one with language barriers, and improve one- analyst Ming-Chi Kuo early in July According to rumors, Samsung has unclear how longer these batteries 40MP other one with 20MP and last to-many events such as webinars, AI helps in making effective predicted the specs for next iPhone finally managed to manufacture would last, but this extremely one with 8MP lens. It is the biggest training sessions and conferences. decisions in medicine, healthcare, such as a 5.8-inch OLED iPhone, a foldable phone display. The fast charging would make it more revolution in the smartphone camera science, sports and many other a 6.5-inch OLED iPhone Plus and company is expected to launch the convenient to top up your device technology that left behind even These ideas will, at the very fields. According to Gartner, by a 6.1-inch affordable LCD iPhone. prototype devices by end of 2018. It when you need a charge as it the DSLR cameras. It looks like the least, make your next phone quite 2020, AI will be used to manage up Some other sources have suggested will be the most significant change takes less time. So if you can future devices will have 9 lenses interesting, if not very next phone, to 85% of customer interactions. that the Apple will include at least in the design and functionality spare the occasional five minutes which will be like spider web at the then definitely the one after that. Today virtual assistants like one low-cost LCD screen iPhone in of mobile phones since they first here and there for a top up, you’ll back of mobile phone.

44 www.phoneworld.com.pk 45 Smartphone Review SmartPhone Review

6.1 Plus Specs Dawn of a Notched Future Display Dimensions: 147.2 Camera: 16+5 MP, Nokia 6.1 Plus is a 5.8 inch device with an IPC x 71 x 8 mm Dual-LED dual-tone LCD capacitive touchscreen that supports 16M flash colors. The screen is protected with Corning Gorilla Glass 3 and its display supports 1080 x 2280 pixels resolution with pixel density of 480 dpi. The colors and icons are super clear plus the sharpness, contrast, and brightness is also Display: 5.8″ LCD Memory: 4 GB RAM, 64 GB ROM quite impressive.

It has a Graphic card of Adreno 509 that works perfectly for 3D games and multitasking.

Processor: Octa-core Non- Design Battery: 1.8 GHz Nokia 6.1 Plus is a beautiful mobile with a removable Li-Ion top-notch display. It has a same front curve like 3060 mAh iPhone X plus. It has a black bezel layer around the front body whereas; the functional keys are placed under the screen. Weight: 151 g Price: PKR.37,500/- The back body of Nokia 6.1 Plus has dual rear camera lens furthermore, the camera lenses are layered in a straight line. It has an LED camera camera results are also good although you’ll feel flashlight while the fingerprint sensor is also a little dullness in images. present on the back side. Battery & Network Connectivity Camera The Nokia 6.1 Plus is a 4G compatible phone The Nokia 6.1 Plus has an awesome and it supports all bands of 4G in Pakistan. combination of camera lenses; it has a dual rear Other connectivity options of Nokia 6.1 Plus camera lens of 16MP & 5MP. The front camera include Wi-Fi support, Bluetooth, and USB has a 16MP selfie camera and it can make connectivity. Wi-Fi compatible bands are 802.11 videos in full 1080p resolutions. Main features if a/b/g/n while it also supports Wi-Fi Direct and For Nokia 6.1 Plus cameras are Dual-LED dual-tone hotspot. It has Bluetooth 5.0 and supports USB Against Notch Design Display flash, panorama, HDR. port of type-C 1.0 cable. Battery life is a bit below the average 4GB RAM Its interface is very easy to use. The option Nokia 6.1 Plus is packed with a fixed Li-ion includes panorama, live bokeh, emojis, Battery of 3060 mAh, a suitable battery for Dual Rear Camera flashlight, portrait mode, self-timer, and HDR, a mid-range phone. It gives 12-13 hours of flashlight and camera swap. We can change standby usage. the ratio of camera screen by just swapping the

finger towards the left side. Interface and Functionality The Nokia 6.1 is an Android One phone, which Final Verdict Its emoji feature is similar to Snapchat plus it means that you get a clean, “pure” version of Nokia 6.1 Plus is an amazing device with a perfect camera results. With beautiful design and has also the same feature as Animoji of Apple. the Android OS with no bloatware and with notch display, the device is available at an affordable price. You won’t be disappointed if you We can use and it sends it via messages or expectations for much faster software updates buy Nokia 6.1 Plus. WhatsApp. in the future.

The camera results are great; Nokia has done The apps that you get are nearly all stock an amazing job with Nokia 6.1 Plus. The selfie Google apps with the notable addition of FM camera works incredibly and it fulfills all camera Radio, nothing else and most importantly no needs at a very affordable price range. Low light bloatware.

46 www.phoneworld.com.pk 47 Telecom Campaigns Telecom Campaigns

he advertising campaigns play a vital role in promoting a brand/product. A truly memorable campaign creates a visceral response – but one bad campaign can ruin it all. PhoneWorld keeps a close eye on the latest ad releases in telecom industry. Here is a TeleTelecc mm Tcritical review of the latest telecom campaigns. 4.2 Zong 4G is the F-16 of Pakistan The new commercial of Zong 4G is inspired by a Pakistani movie Parwaz Hai CampaCampa gnsgns Junoon. The brand ambassador Hamza Ali Abbasi‘s looks good. 4 Ufone Pakistan There is no background song or Independence Day any script in the commercial. In the Ad, the speed of Zong 4G is Ufone has launched a new compared with the speed of F-16 ad to celebrate Independence Jet. Overall impact of this ad is Day. The commercial is very good. inspirational; it gives the flavor of four provinces’ tradition. The Verdict: Creative and Inspiring! background song is amazing and gives a very patriotic feel. The commercial highlights the different cultures of Pakistan.

Verdict: Thumbs up for the ad! Zameen.com 4.5

Zameen.com’s new TV commercial is out, and its Daraz.pk Azaadi 2 gripping emotional storyline is sale advert leaving everyone in tears. The magic of this ad is in the fact that Daraz usually comes up how so many of us can relate to it. with thought provoking TVC This advert shows that it may take but it seems the e-commerce some time to realize, but family is company has changed its digital everything, and even if Zameen. agency. Daraz.pk Azzadi Sale com makes it easier for you to find TVC was a flop idea. Couldn’t your dream house, making it a understand the idea of PTV style dream home is up to you. Overall news, narrating about daraz.pk acting, storyline and music is quite azaadi sale. Even if they were trying impressive. to show patriotic and old Pakistan, Verdict: Perfect Advert! they failed to convey their storyline well. The music and acting was also average.

Verdict: Hud ho gae! Foodpanda : PTCL-Rhythm of 4 Upto50% Off on Pakistan 100+ Restaurants 4.5 The PTCL musical, especially made for Telenor panda offers Independence Day, has equally discounts on and off. This enthralling music and video, which time food panda is offering up is a true depiction of everyday life of to 50% on each order. The new Pakistanis. It connects to the hearts commercial has delivered this and minds of people of Pakistan, message in a very simple and as they can relate to the people clear way. The performer in the shown from all parts of the country. ad shows that how you can easily Traditional in nature, yet upbeat order food of your choice and and modern, the tune of campaign get it at your door step. This short is mesmerizing and is composed by ad delivers the full message so one of the most renowned folk music smartly. band, ‘Khumariyaan’. It has touched people’s hearts and truly represents Verdict: Creative and Amazing! all Pakistanis. Verdict: Zabaradast! A Good comeback

48 www.phoneworld.com.pk 49 Wishlist Wishlist

Samsung Galaxy S9 Plus Honor 9 Infinix Hot s3X Samsung Galaxy A6 Oppo Find X Oppo A3s

OS: Android v8.1 (Oreo) OS: Android v7.0 (Nougat) OS: Android v8.1 (Oreo) OS: Android v8.1 (Oreo) Display: 6.2” Display: 5.2” Display: 6.2” Display: 5.6” CPU: Octa-core 2.8 GHz CPU: Octa-core 2.4 GHz CPU: Octa-Core1.4 GHz CPU: Octa-Core, 1.6 GHz Camera: Dual 12 MP, LED flash Camera: 20 MP +12MP dual, Camera: 13MP +2MP, LED flash Camera: 16MP, LED flash Memory: 64 GB ROM, 6 GB RAM LED flash Memory: 64 GB ROM, Memory: 64 GB ROM, 4 GB RAM Memory: 128 GB ROM, OS: Android v8.1 (Oreo) OS: Android v8.1 (Oreo) 4 GB RAM Display: 6.4” 6 GB RAM Display: 6.2” CPU: Octa-Core 2.8 GHz CPU: Octa-core 1.8 GHz Xiaomi Mi8 Camera: Dual 16MP, LED flash Samsung Galaxy Note 9 LG V30 Plus Camera: 413MP + 2MP dual, Memory: 256 GB ROM, LED flash 8 GB RAM Memory: 16 GB ROM, 2 GB RAM

Samsung Galaxy S9

OS: Android v8.1 (Oreo) OS: Android v8.1 (Oreo) OS: Android v7.1 (Nougat) Nokia 6.1 Plus OS: Android v8.1 (Oreo) Display: 5.99” Display: 6.4” Display: 6.0” Display: 6.2” CPU: Octa-Core 2.3 GHz CPU: Octa-Core 2.6 GHz CPU: Octa-core 2.4GHz CPU: Octa-Core 2.6 GHz Camera: Dual 12MP, LED flash Camera: Dual 12MP, LED flash Camera: 16MP, LED flash Camera: 12MP Dual, LED flash Memory: 64 GB ROM, 4 GB RAM Memory: 128 GB ROM, 6 GB RAM Memory: 128GB ROM, 4 GB RAM Memory: 64 GB ROM, 6 GB RAM

Huawei Y5 Prime HTC U12 Plus Huawei Nova 3 Oppo F9

OS: Android v8.1 (Oreo) OS: Android v8.0 (Oreo) Display: 5.8” Display: 5.8” CPU: Octa-Core 1.8GHz CPU: Octa-core 2.8 GHz Camera: 16 MP + 5 MP, OS: Android v8.1 (Oreo) Camera: 12 MP, LED flash OS: Android v8.1 (Oreo) OS: Android v8.1 (Oreo) OS: Android v8.1 (Oreo) LED flash Display: 5.5” Memory: 64 GB ROM, Display: 6.0 Display: 6.3” Display: 6.3” Memory: 64 GB ROM, CPU: Quad-core 1.3 GHz 4 GB RAM CPU: Octa-Core 2.4 GHz CPU: Octa-Core 2.5GHz CPU: Octa-Core 2.6GHz 4 GB RAM Camera: 13MP, LED flash Camera: Dual 12MP, LED flash Camera: 16MP dual, LED flash Camera: 16MP Dual, LED flash Memory: 16 GB ROM, 2 GB RAM Memory: 64 GB ROM, 6 GB RAM Memory: 128 GB ROM, Memory: 64 GB ROM, 4 GB RAM 6 GB RAM

50 www.phoneworld.com.pk 51 App world App world Top MUST have Blur Camera Rating : 4.0 Price: Free Applications Blur Camera with background blur allows you to blur the background of your photo very fast to create. Amazing photos with blurred background. This app allow you to take best picture to make your picture more beautiful. blur & Games background changer allow you to blur unwanted background of your photo and your look make better. You can also write on picture or text on photo like for your Smartphone instatext !

Goodreads Rating : 4.1 Price: Free Transfer - Share&Change phone Rating : 2.9 Price: Free The newly redesigned Goodreads Android app is here. Find, get, and share This app supports reading 9 types of data information of conventional books you love on Goodreads, the world‘s largest site for readers and book smartphones: contacts, call logs, SMS, gallery, audio, video, documents, recommendations. More than 75 million members have added more than 2.2 applications, settings. Which almost covers all the information in the phone. billion books to their shelves. No need to use data traffic, zero traffic to share and transfer files due to which Transfer speed is very fast, which is faster than Bluetooth.

Human Evolution Clicker Game: Rise of Mankind Rating : 4.5 Price: Free Rating : 4.5 Price: Free With this evolutionary simulation, you can go through all the stages, mixing Ultimate Guitar: Chords & Tabs different creatures: from a single-celled to a posthuman. It’s an amazing Get the world‘s largest catalog of guitar, bass & ukulele chords, tabs, and lyrics evolution game. Develop and update creatures - combine animals to get a new to learn your favorite songs. Search for any song by type, difficulty, tuning, and breed. Take two identical single-celled or multi-celled organisms, play with rating. Focus on guitar techniques or discover songs for particular moments their genetics and enjoy the result. Buy crystals to accelerate the evolution. with collections from professional guitarists. Play 15,000+ popular songs in their Evolution does not stand still. original sound with Tonebridge Guitar Effects.

Price: Free Streamkar - Live Stream & Live Maza Rating : 4.5 Price: Free Google Keep Rating : 4.4 Streamkar is one of the most popular live video and audio streaming social App. Capture inspiration when it strikes! Keep is simply the quickest way to offload From live video streaming to real-time interaction, Streamkar allows you to ideas, thoughts, and to-dos without losing focus. watch live videos, broadcast your life, video chat with your friends and make new friends globally.

Eat This Much - Meal Planner Rating : 4.3 Price: Free Kahoot! Rating : 4.4 Price: Free Put your diet on autopilot with Eat This Much, the automatic meal planner. Create your own quizzes (kahoots) in seconds, play anywhere, anytime, on Tell your diet goals, the foods you like, your budget, and what your schedule your own or with friends, have fun and LEARN! Kahoot! unleashes the magic looks like, and it will automatically generate a complete meal plan to meet of learning for students, teachers, office superheroes, trivia fans and lifelong your requirements. It‘s like having a personal diet assistant. learners.

ViewRanger - Hike, Ride or Walk Rating : 4.2 Price: Free Hysab Kytab: Track your Expense, Account & Budget Rating : 4.6 Price: Free “Hysab Kytab - Budgeting, Expense & Savings Tracker” works as a junction for Discover inspiring trail guides, download offline maps, and navigate with all of your personal financing activities. Hysab Kytab is a complete package that confidence on your next hike, bike ride, backpacking trip, or outdoor adventure. keeps all of your finances at one place. It develops a simple understanding of Go anywhere: ViewRanger works offline without mobile and data signals. spending pattern and money behavior.

Keke Challenge Dance Game Street Fun Rating : 3.2 Price: Free Fitness RPG - Gamify Your Pedometer Rating : 4.3 Price: Free Have you heard about the keke challenge? Of course yes but have you played this type Train your team of heroes as you exercise, the more activities the stronger of game? Definitely not. Let’s play this fun dance challenge game with a unique love your heroes become! Let’s take on the challenges, and embark on the challenge of keke. Start this funny video keke game challenge that will drive you crazy. journey of becoming the new best you. It has been 12 years since the Dark Dance on different music challenge and complete the missions in this kiki music challenge. Force took over Fitland. Villagers await the savior to return. Show that you can hip hop dance besides the running car. Open the door of the car and come out of it and dancing!!

52 www.phoneworld.com.pk 53 Press Release Press Release

region and will elevate our potential consumer reach from 350 million to over 500 million,”

“We’ve been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”

Arif Baigmohamad, Chairman Cinepax Group, commented:“While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with STARZ PLAY will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices. ‘STARZ PLAY by Cinepax’ is a compelling business opportunity to provide a high-quality STARZ PLAY service for both the mass and premium market segments.” Cinepax Announces Joint-Venture Moreover, an exclusive partnership between STARZ PLAY and Jazz offers subscribers of the country’s With Leading on-Demand Streaming leading digital communications company waiver of one month’s subscription fee on usage of the SVOD Service STARZ PLAY application. This partnership also provides flexibility in terms of payment method via Jazz Mobile Balance. inepax, Pakistan’s favorite cinema movies, award-winning box sets, day-and-date In the coming months, Jazz’s subscribers will be chain, has announced a joint venture premium series – plus documentaries, kids’ receiving exciting offerings in relation to STARZ (JV) with STARZ PLAY, the fastest entertainment and Pakistani favorites. ‘STARZ PLAY as well. growing Streaming Video on Demand PLAY by Cinepax’ will be rolled out across iOS Babar Ahmed, Head of Products & Services at Jazz, C(SVOD) service in MENA to launch ‘STARZ PLAY and Android devices as well as Mac and Windows said on the occasion, “In an increasingly digital by Cinepax’. The new service will grant subscribers browsers allowing access to thousands of hours world, Jazz’s priority is to provide its 55 million access to thousands of hours of blockbuster of blockbuster hits and Pakistani favorites. Maaz plus subscribers with digital services and content. hits and Pakistani, Hollywood, Bollywood, Kids Sheikh, Co-Founder and CEO of STARZ PLAY, Our partnership with STARZ PLAY will boost the favorites. ‘STARZ PLAY by Cinepax’ offers an said: entertainment portfolio offered by Jazz through a impressive library of content licensed from the convenient, easy-to-use service offering high-quality biggest Hollywood names. The service provides its “This landmark joint venture with Cinepax marks video content.” customers a diverse array of blockbuster Hollywood STARZ PLAY’s first launch outside the MENA

54 www.phoneworld.com.pk 55