Iowans flooded with presidential ads

Iowans have been inundated with political advertising on television. Since April, an average of 560 spots have aired daily on behalf of Barack Obama or Mitt Romney. Television viewers in the Sioux City market have been exposed to the most ads, an average of about six each hour.

Row Labels Total Spots Avg. Spots DailyAvg. Per Hour Sioux City 25870 149 6 Cedar Rapids/Waterloo 17088 98 4 Des Moines 16511 95 4 Quad-Cities, IA/IL 16494 95 4 Roch/Austin/Mason City 8895 51 2 Omaha/Council Bluffs 5369 31 1 Ottumwa 5318 31 1 Burlington/Quincy/Hannibal 1919 11 0 Grand Total 97464 560 23

TV ad spending soars in July, August

Values Row Labels Total Buys Total Spots Total Spent March 7 345 $ 63,490 April 79 2792 $ 545,662 May 319 22150 $ 4,268,794 June 389 20290 $ 6,481,364 July 427 31153 $ 9,395,056 August 290 20734 $ 8,866,173 * Grand Total 1511 97464 $ 29,620,539 * Note: August figure is through Aug. 26.

Total Ad Buys and Spending by Network

Values Row Labels Buys Spots Gross Spending Total NBC 351 18709 $ 12,111,715 CBS 315 18205 $ 7,220,395 ABC 339 20204 $ 7,038,030 Fox 283 7123 $ 1,887,545 Cable 223 33223 $ 1,362,854 Grand Total 1511 97464 $ 29,620,539

Ads Purchased on Candidates Behalf

Values Row Labels Buys Spots Gross Spending Total Obama 660 51342 $ 13,874,266 Romney 851 46122 $ 15,746,273 Grand Total 1511 97464 $ 29,620,539

Buys, Spots and Gross Spending by Behalf and Market

Values Row Labels Buys Spots Gross Spending Total Obama 660 51342 $ 13,874,266 Quad-Cities, IA/IL 93 7951 $ 3,888,533 Des Moines 146 9252 $ 3,810,972 Cedar Rapids/Waterloo 122 7781 $ 2,007,658 Sioux City 101 10385 $ 1,603,716 Omaha/Council Bluffs 70 3616 $ 1,118,668 Roch/Austin/Mason City 54 6656 $ 864,242 Ottumwa 38 4029 $ 365,520 Burlington/Quincy/Hannibal 36 1672 $ 214,957 Romney 851 46122 $ 15,746,273 Quad-Cities, IA/IL 196 8543 $ 5,276,620 Des Moines 187 7259 $ 4,210,015 Cedar Rapids/Waterloo 226 9307 $ 3,570,985 Sioux City 139 15485 $ 1,281,535 Omaha/Council Bluffs 33 1753 $ 753,265 Roch/Austin/Mason City 43 2239 $ 436,313 Ottumwa 18 1289 $ 140,340 Burlington/Quincy/Hannibal 9 247 $ 77,200 Grand Total 1511 97464 $ 29,620,539

Ad Buys by Committee, Candidate Behalf

Values Row Labels Buys Spots Gross Spending Total Obama 660 51342 $ 13,874,266 Obama for America 642 50716 $ 13,758,477 Priorities USA 12 552 $ 87,399 Obama for America/Democratic National Committee6 74 $ 28,390 Romney 851 46122 $ 15,746,273 Romney for President 221 12868 $ 5,678,030 Crossroads GPS 250 15627 $ 2,651,257 Restore Our Future 128 5718 $ 2,490,052 Americans for Prosperity 99 3516 $ 1,807,275 Mitt Romney/Republican National Committee 45 2762 $ 1,107,125 Republican National Committee 45 2800 $ 791,655 Concerned Women For America 16 498 $ 614,360 American Crossroads 20 1268 $ 352,677 American Future Fund 12 147 $ 140,450 American Energy Alliance 13 218 $ 107,020 Other 2 700 $ 6,372 Grand Total 1511 97464 $ 29,620,539

Ad Buys by Candidates and Committees

Values Row Labels Buys Spots Gross Spending Total Obama for America 642 50716 $ 13,758,477 Romney for President 221 12868 $ 5,678,030 Crossroads GPS 250 15627 $ 2,651,257 Restore Our Future 128 5718 $ 2,490,052 Americans for Prosperity 99 3516 $ 1,807,275 Mitt Romney/Republican National Committee 45 2762 $ 1,107,125 Republican National Committee 45 2800 $ 791,655 Concerned Women For America 16 498 $ 614,360 American Crossroads 20 1268 $ 352,677 American Future Fund 12 147 $ 140,450 American Energy Alliance 13 218 $ 107,020 Priorities USA 12 552 $ 87,399 Obama for America/Democratic National Committee 6 74 $ 28,390 Other 2 700 $ 6,372 Grand Total 1511 97464 $ 29,620,539

Ad Buys by Market and Station

Values Row Labels Buys Spots Total Spent Quad-Cities, IA/IL 289 16494 $ 9,165,153 KWQC 71 4571 $ 5,338,500 WQAD 76 4148 $ 2,237,325 WHBF 57 3438 $ 888,025 KLJB 68 2152 $ 590,358 Mediacom 17 2185 $ 110,945 Des Moines 333 16511 $ 8,020,987 KCCI 77 5021 $ 3,828,890 WHO 90 4208 $ 2,566,275 WOI 76 3130 $ 727,135 KDSM 56 1282 $ 637,040 Mediacom 34 2870 $ 261,647 Cedar Rapids/Waterloo 348 17088 $ 5,578,643 KCRG 86 5651 $ 2,246,535 KWWL 91 4134 $ 1,956,225 KGAN 73 3205 $ 778,315 Mediacom 31 3018 $ 365,218 KFXA 67 1080 $ 232,350 Sioux City 240 25870 $ 2,885,251 KTIV 40 2888 $ 996,850 KCAU 35 3477 $ 727,405 KMEG 45 2945 $ 692,185 Cable One 63 11000 $ 184,311 KPTH 31 888 $ 164,080 Mediacom 26 4672 $ 120,420 Omaha/Council Bluffs 103 5369 $ 1,871,933 WOWT 20 785 $ 727,120 KETV 20 991 $ 643,050 KMTV 29 623 $ 285,853 KPTM 15 237 $ 119,235 Mediacom 19 2733 $ 96,675 Roch/Austin/Mason City 97 8895 $ 1,300,555 KIMT 21 1876 $ 645,895 KTTC 25 1526 $ 355,890 Mediacom 14 3402 $ 126,270 KXLT 21 842 $ 87,532 KAAL 11 611 $ 80,195 Charter 5 638 $ 4,773 Ottumwa 56 5318 $ 505,860 KTVO 27 2125 $ 367,685 Mediacom 14 2705 $ 92,595 KYOU 15 488 $ 45,580 Burlington/Quincy/Hannibal 45 1919 $ 292,157 WGEM 14 597 $ 170,855 KHQA 13 1097 $ 101,232 GGEM 10 154 $ 11,370 NHQA 8 71 $ 8,700 (blank) (blank) Grand Total 1511 97464 $ 29,620,539

Ad Buys by Station/Cable Provider, Location Row Labels Gross Spending Total KWQC $ 5,338,500 Quad-Cities, IA/IL $ 5,338,500 KCCI $ 3,828,890 Des Moines $ 3,828,890 WHO $ 2,566,275 Des Moines $ 2,566,275 KCRG $ 2,246,535 Cedar Rapids/Waterloo $ 2,246,535 WQAD $ 2,237,325 Quad-Cities, IA/IL $ 2,237,325 KWWL $ 1,956,225 Cedar Rapids/Waterloo $ 1,956,225 Mediacom $ 1,173,770 Cedar Rapids/Waterloo $ 365,218 Des Moines $ 261,647 Roch/Austin/Mason City $ 126,270 Sioux City $ 120,420 Quad-Cities, IA/IL $ 110,945 Omaha/Council Bluffs $ 96,675 Ottumwa $ 92,595 KTIV $ 996,850 Sioux City $ 996,850 WHBF $ 888,025 Quad-Cities, IA/IL $ 888,025 KGAN $ 778,315 Cedar Rapids/Waterloo $ 778,315 KCAU $ 727,405 Sioux City $ 727,405 WOI $ 727,135 Des Moines $ 727,135 WOWT $ 727,120 Omaha/Council Bluffs $ 727,120 KMEG $ 692,185 Sioux City $ 692,185 KIMT $ 645,895 Roch/Austin/Mason City $ 645,895 KETV $ 643,050 Omaha/Council Bluffs $ 643,050 KDSM $ 637,040 Des Moines $ 637,040 KLJB $ 590,358 Quad-Cities, IA/IL $ 590,358 KTVO $ 367,685 Ottumwa $ 367,685 KTTC $ 355,890 Roch/Austin/Mason City $ 355,890 KMTV $ 285,853 Omaha/Council Bluffs $ 285,853 KFXA $ 232,350 Cedar Rapids/Waterloo $ 232,350 Cable One $ 184,311 Sioux City $ 184,311 WGEM $ 170,855 Burlington/Quincy/Hannibal $ 170,855 KPTH $ 164,080 Sioux City $ 164,080 KPTM $ 119,235 Omaha/Council Bluffs $ 119,235 KHQA $ 101,232 Burlington/Quincy/Hannibal $ 101,232 KXLT $ 87,532 Roch/Austin/Mason City $ 87,532 KAAL $ 80,195 Roch/Austin/Mason City $ 80,195 KYOU $ 45,580 Ottumwa $ 45,580 GGEM $ 11,370 Burlington/Quincy/Hannibal $ 11,370 NHQA $ 8,700 Burlington/Quincy/Hannibal $ 8,700 Charter $ 4,773 Roch/Austin/Mason City $ 4,773 (blank) (blank) Grand Total $ 29,620,539