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Case No COMP/M.4601 - KARSTADTQUELLE / MYTRAVEL

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Case No COMP/M.4601 - KARSTADTQUELLE / MYTRAVEL EN Case No COMP/M.4601 - KARSTADTQUELLE / MYTRAVEL Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) NON-OPPOSITION Date: 04/05/2007 In electronic form on the EUR-Lex website under document number 32007M4601 Office for Official Publications of the European Communities L-2985 Luxembourg COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 04/05/2007 SG-Greffe(2007) D/202716 In the published version of this decision, some information has been omitted pursuant to Article PUBLIC VERSION 17(2) of Council Regulation (EC) No 139/2004 concerning non-disclosure of business secrets and other confidential information. The omissions are shown thus […]. Where possible the information MERGER PROCEDURE omitted has been replaced by ranges of figures or a ARTICLE 6(1)(b) DECISION general description. To the notifying party Dear Sir/Madam, Subject: Case No COMP/M.4601 - KarstadtQuelle/ MyTravel Notification of 26 March 2007 pursuant to Article 4 of Council Regulation No 139/20041 1. On 26 March 2007, the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 by which the undertaking KarstadtQuelle AG ("KarstadtQuelle", Germany) acquires within the meaning of Article 3(1)(b) of the Council Regulation control of the whole of MyTravel Group PLC ("MyTravel", United Kingdom) via the acquisition vehicle NewCo (to be renamed Thomas Cook Group plc, United Kingdom) by way of purchase of shares. 2. After examination of the notification, the Commission has concluded that the notified operation falls within the scope of Council Regulation (EEC) No 139/2004 and does not raise serious doubts as to its compatibility with the common market and with the EEA Agreement. I. THE PARTIES 3. KarstadtQuelle is a major European department store and mail order company. The core business of KarstadtQuelle further includes service outlets, a real estate portfolio and the Thomas Cook Group. The Thomas Cook group is a tourism company which offers services in air-flights, hotels, tour operation, sales and service agencies. It is 1 OJ L 24, 29.1.2004 p. 1. Commission européenne, B-1049 Bruxelles / Europese Commissie, B-1049 Brussel - Belgium. Telephone: (32-2) 299 11 11. represented in Germany, the UK, Ireland, France, Belgium, Luxembourg, the Netherlands, Austria, Hungary, Poland, Slovakia, Slovenia, Egypt, India and Canada. 4. MyTravel is a multi-national travel group whose principal business activities include charter airline, tour operating and travel agency operations serving customers in the UK and Ireland, Northern Europe (Sweden, Norway, Finland and Denmark) and Northern America. II. THE OPERATION 5. Pursuant to a merger agreement signed on 12 February 2007, KarstadtQuelle and MyTravel agreed to establish a new company ("NewCo") which will acquire each of MyTravel and Thomas Cook (MyTravel by means of scheme of arrangement). According to the merger agreement, NewCo will be renamed Thomas Cook Group plc and listed and headquartered in London. KarstadtQuelle will obtain 52% of the shares in NewCo, whereas MyTravel shareholders will obtain the remaining 48%. In addition, KarstadtQuelle and MyTravel have agreed the terms of a Relationship Agreement which will regulate the relationship between the NewCo and KarstadtQuelle as a shareholder in NewCo. III. CONCENTRATION 6. KarstadtQuelle will be the largest shareholder in NewCo, with a shareholding of 52%. The remaining shares will be dispersed among a large number of MyTravel shareholders2. 7. According to the Relationship Agreement, KarstadtQuelle will have the majority of votes exercisable at shareholdings meetings, except for issues concerning the appointment of members of the board of NewCo, where KarstadtQuelle's voting rights will be limited to 40% of the total number of votes that could be cast. Considering that KarstadtQuelle is by far the largest shareholder in NewCo it will be difficult to be outvoted. Therefore, it would enjoy de facto control right on these issues. The control by KarstadtQuelle is further strengthened by the need for its approval of the appointment of the CEO of NewCo. […] 8. In view of the above, it is considered that KarstadtQuelle will acquire sole control over NewCo (and consequently over MyTravel). The proposed transaction therefore constitutes a concentration within the meaning of Article 3(1)(b) of the Merger Regulation. IV. COMMUNITY DIMENSION 9. The undertakings concerned have a combined aggregate world-wide turnover of more than EUR 5 billion3. Each of them have a Community-wide turnover in excess of EUR 250 million (KarstadtQuelle EUR […] billion and MyTravel EUR […] billion), but they do not achieve more than two-thirds of their aggregate Community-wide turnover within one and the same Member State. Whereas KarstadtQuelle generates more than two- 2 At the end of February 2007, MyTravel had approximately […] 3 Turnover calculated in accordance with Article 5(1) of the Merger Regulation and the Commission Notice on the calculation of turnover (OJ C66, 2.3.1998, p. 25). 2 thirds of its aggregate Community-wide turnover in Germany, MyTravel does not generate more than two thirds of its aggregate Community-wide turnover in any Member State. The notified operation therefore has a Community dimension in the sense of Article 1(2) of the Merger Regulation. V. RELEVANT MARKETS 10. KarstadtQuelle and MyTravel operate throughout the EEA. The only product sector in which the parties overlap is the leisure travel sector. From a geographic point of view, the parties' activities are largely complementary. Whereas MyTravel has a tour operating business in Norway, Sweden, Denmark and Finland, KarstadtQuelle has activities in France, Austria, Belgium, Germany, Hungary, Poland and the Netherlands. 11. The activities of the parties overlap, however, in the supply of leisure travel services to customers in the UK and Ireland. As well as supplying package tours and certain other holiday products, they are both also vertically integrated into upstream (airline operation) and downstream (travel agency) businesses. 1. Supply of package holidays Package holidays vs. independent holidays 12. Both KarstadtQuelle (Thomas Cook) and MyTravel are tour operators. Tour operators mainly supply "package holidays" combining accommodation and possibly other services in a given destination with return travel to and from it. Package holidays have previously been found by the Commission to constitute a separate market from holidays where the consumer purchases the various elements individually4. 13. In case M.1524 Airtours/First Choice (the "Airtours decision")5 the Commission considered that it could be difficult for consumers to make a direct comparison of prices between a package holiday and an independently composed holiday. It also referred to additional search and "transaction costs" (telephone calls, faxes, letters to the hotel and airline, arranging car hire etc) and risks in contracting separately by comparison with the "one stop" nature of the purchase of a package. As a result, the Commission considered, at the time, that a relatively small price rise in package holidays would not cause sufficient customers to shift to independent holidays to justify including independent holidays in the relevant product market. 14. The parties submit that the distinction made by the Commission in its Airtours Decision in 1999 between the two types of leisure travel in relation to the UK and Irish markets has become less marked, if not disappeared all together. They refer in particular to the growth of independent holidaymaking, with a significant increase in the ability and willingness of consumers independently to source flights, accommodation and the various other components of their holiday either as "self- package", by booking flights, accommodation and other holiday components independently through separate transactions, or as "dynamic package", by using a 4 Case M.1524 Airtours/First Choice, paragraph 28. 5 Case M.1524 Airtours/First Choice, of 22 September 1999. 3 single website to book flights, accommodation, and possibly other components in a single booking. 15. The Mintel report Independent Travel, Leisure Intelligence (September 2006) (the "Mintel report"6) observes that the UK holiday market has grown by 6% over the past five years7. The source of this growth has been the overseas market, which has risen by 14% in volume terms since 2001. This rise has been at the expense of the domestic market, which has contracted by 3% over the same period. This strong growth in the overseas market is closely connected to the transition within the sector from a pre- dominantly package-based industry to one based primarily on independently booked travel. 16. Since 1996, the independent foreign holiday market has grown by 118% and by an annual average of almost 10% over the past five years. The package holiday industry grew by 25% since 19968, but is showing a decline since 20029. According to IPS data independent holidays have accounted in absolute terms for the majority of British trips abroad since 2003. By 2006, the independent holidaymaking sector was over 35% larger than the package tour sector. 17. The transformation from package holidays towards independent holidaymaking has been driven, according to the parties, by the expansion of the so-called "low cost" airlines. Whereas in 1996 there were a total of four low cost carriers operating from the UK, flying from 10 UK airports to 12 destinations
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