Premium Owners with Branded Audio Have Higher Vehicle Satisfaction, J.D. Power Finds
COSTA MESA, Calif.: 12 Sept. 2019 — Branded audio is positively impacting owner satisfaction with in-car multimedia technology, as well as the vehicle, according to the J.D. Power 2019 Multimedia Quality and Satisfaction Study,SM released today. The overall number of reported problems with audio, communication, entertainment and navigation (ACEN) technologies has also decreased for a fourth consecutive year.
“Although there’s a premium cost associated with opting for branded audio systems, we’re finding that the cost is worth the high level of value that it brings to both the consumer and the manufacturer,” said Brent Gruber, Senior Director, Automotive Quality Practice at J.D. Power. “Specifically, when consumers are happy with their branded audio system experience, it ultimately moves the needle on overall satisfaction of the vehicle experience. While the option is readily available in premium vehicles, manufacturers of non- premium vehicles should consider offering the upgrade more often to boost owner satisfaction with an added benefit of increasing sales.”
The study measures the experiences and opinions of vehicle owners regarding the quality, design and features of their ACEN system in the first 90 days of ownership. Multimedia system quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
Top-performing vehicles in each segment are as follows:
• Small: Hyundai Accent • Compact: Kia Soul • Midsize: Hyundai Santa Fe • Large: Nissan Titan • Small Premium: Mercedes-Benz GLA • Compact Premium: Genesis G70 • Midsize Premium: Audi Q8 and Porsche 911 (tied) • Large Premium: BMW 7 Series
Data for the annual Multimedia Quality and Satisfaction Study SM is derived from each year’s J.D. Power Vehicle Quality Survey (VQS). The data is augmented with supplier sourcing information where available, which affords multimedia suppliers with a comprehensive view of the overall multimedia industry, as well as the performance of individual products and systems, and problems that owners experience.
For more information about the U.S. Multimedia Quality and Satisfaction Study, SM visit https://www.jdpower.com/business/resource/jd-power-multimedia-quality-and-satisfaction-study.
See the online press release at http://www.jdpower.com/pr-id/2019159.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
jdpower.com/business
Media Relations Contacts Geno Effler; Costa Mesa, Calif.; 714-621-6224; [email protected] Shane Smith; East Coast; 424-903-3665; [email protected]
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press- release-info # # # NOTE: Two charts follow.
J.D. Power 2019 U.S. Multimedia Quality and Satisfaction StudySM
Top Three Models per Segment Overall Quality Problems per 100 Vehicles (PP100)
Small 0.0 5.0 10.0 15.0 20.0 Hyundai Accent 6.9
Kia Sportage 8.0
Hyundai Kona 8.1 Small Premium Mercedes-Benz GLA 14.7
BMW 2 Series 15.1
Lexus UX 16.3 Compact Kia Soul 9.0
Volkswagen Golf 9.3
Hyundai Ioniq 9.9 Compact Premium Genesis G70 7.4
Porsche 718 10.3
BMW X4 10.7
Source: J.D. Power 2019 U.S. Multimedia Quality and Satisfaction StudySM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2019 U.S. Multimedia Quality and Satisfaction StudySM
Top Three Models per Segment Overall Quality Problems per 100 Vehicles (PP100)
Midsize 0.0 5.0 10.0 15.0 20.0 25.0 Hyundai Santa Fe 9.1 Ford Flex 9.6 Hyundai Sonata 9.6 Midsize Premium Audi Q8 10.2 Porsche 911 10.2 Chevrolet Corvette 11.9 Large Nissan Titan 9.9 Chevrolet Silverado HD 10.9 Buick LaCrosse 11.1 Chevrolet Tahoe 11.1 Large Premium BMW 7 Series 11.5 Cadillac Escalade 16.2 Mercedes-Benz GLS 19.2
Source: J.D. Power 2019 U.S. Multimedia Quality and Satisfaction StudySM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.