English Compact Version
Total Page：16
File Type：pdf, Size：1020Kb
ENGLISH COMPACT VERSION SOURCE OF LIFE M ER AN G since D E V T E N L 1973E O P M © by tasso since 1984 TASSO.COM 3 © since 1985 TASSO.COM ders, fabric and upholstery processing, heating systems, care products and fur- Made in Germany niture and frame construction, all com- Company Profile fortably meeting domestic requirements A premium position in the waterbed mar- for health and the environment rather Vontana is probably the largest manu- ket thanks to our commitment to innova- than being produced to uncontrolled facturer in the world of waterbeds made tive and scientific development. export standards. in Germany which develops and produ- This is essential to ensure that the ces all the components itself, taking Quality and Responsibility. components are compatible with each responsibility for warranties and good- other, thereby achieving longer life will issues, enjoying financial indepen- Report by Michaela Heinen. expectancy instead of finishing up as dence and focusing entirely on creating Production was started in 1973 and end-of-line models. Primarily, however, the perfect waterbed. Vontana, in colla- marketing began in 1983. it is an issue of health: after all, we boration with various universities and At first, many people were skeptical spend about a third of our lives sleeping scientists, is constantly seeking new about this attempt to compete with the and breathing on a mattress. Poor-qua- ways to put innovative research and booming American market on the basis lity softening agents found in the majori- improvements into practice and to make of material costs which were about three ty of cheap synthetic liner materials are sure that their products satisfy all the times higher and wage costs that were rated as carcinogenic (see the report latest requirements from both an ortho- four times higher. Soon, however, peo- released by the Hamburg Environmental pedic and environmental perspective. ple were surprised to see that the impor- Institute warning of dangerous poiso- ters themselves were turning to the nous substances in many everyday Patented ceramic heating systems boa- company for consulting advice and tips objects). sting significant improvements in both on innovation at the same time as gene- We have also noticed that although performance and safety, new develop- ral authorities and bodies were being there is not that much of a price differen- ments in safety liners, conditioners established in the industry - groups such ce between import products and "Made based on our own recipe, fabrics made as the German Association for in Germany" products in Germany, the of pure natural materials or non-allergic, Waterbeds, the IWB, to which virtually same American products are often sold boil-washable synthetic fiber layers all importers, dealers and manufactu- at just a fraction of this cost in the USA. which avoid problems with perspira- rers would later apply for membership. After carrying out a little more research tion… Then there was the collaboration with into this, it emerged that unusually high scientific institutions, journals and trade profit margins were indeed added to The fact that we build and upholster our fairs, all of which seemed to be prepa- these American products based on the own frames and furnishings allows us to ring for a market which was ripe for motto "the more expensive, the better" - produce individual small batches and exploitation. - well, better for the company's cash customized designs. In the field of reha- As the German manufacturer started to flow anyway... bilitation, the development of our become more and more successful and Another reason for the success of the Prenatal Room® has met with enor- the US waterbed market and its pro- waterbeds made in Germany could be mous success and has opened up new ducts began to lose ground, the activi- that certain extra something you notice horizons in rehabilitation treatment for ties of competing companies seemed to in the personnel, a certain independent handicapped and seriously handicap- be limited to aggressive attacks, proba- spirit which can be seen in the manage- ped people. bly based on the idea that the best com- ment style and in how people work pany in the field must also be the best together. When we arrived we were In 1989 we set up facilities for sales and target. given fruit and vegetables as well as tea, administration, bedroom furniture con- Even from a superficial viewpoint, there coffee, cake and juice. The people wor- struction and development on our own was hardly anything to compare them to king there seemed to be unusually 10,000 square meter plot in Oer- the American manufacturers. Large, down-to-earth and committed to their Erkenschwick, Germany. In 1995 we modern production halls on enormous, job. They didn't seem to have time for acquired a further 3000 square meters almost romantic, green areas of industri- formal hierarchies or forced manners, of warehouse space to be used for trai- al development. Inside were the latest they clearly just had one target in mind: ning, exhibitions, development, furniture machinery, technology and logistical giving the best service they could. construction and dispatch to specialist processes together with friendly, highly- dealers. Our vinyls and textiles are pro- committed staff responsible for techno- The structure of the sales division see- cessed behind closed doors in logy, hand-crafted production and admi- med to be just as unconventional. The Recklinghausen to ensure that we main- nistration. From a financial viewpoint, classic model of having external staff tain our cutting-edge leadership in information suggested that this "sample out on the road had been thrown out know-how and experience. We are company" was in an extremely healthy years ago and been replaced by more proud of a whole range of ecological and position and financially independent. It effective means of communication like economic innovations: ceramic heating was acknowledged to be a company the telephone, fax and Internet - the tar- systems, fabric liners, the quality of our that paid its bills on time, a company get was to provide better support and vinyl and care products, practical recy- which was generous in issues of good- service to the dealers who formed the cling methods even in the production will and constantly on the lookout for customer base and spend far less time phase where we acquire heat from the new skilled staff and ways to improve ineffectually sitting in traffic. reutilization of shavings, CO2 neutral the working atmosphere. It remains to be seen how far the custo- self sufficiency instead of heating oil. As This company could today almost des- mer, in this case the dealer, is prepared a key player in the waterbed market we cribe itself as the only waterbed manu- to do without the visits and cozy flattery seek to develop both the quality of facturer in the world. After all, we know of the sales representative. It certainly waterbed products and the maturity of of no other company which develops gives the companies selling imports and the market itself through our compre- and produces all the components for a their sales representatives something to hensive information, PR and training waterbed itself: liners and water blad- think about. aids. TASSO.COM © since 1985 4 5 © since 1985 TASSO.COM The "pressure points" and bruising of the blood vessels which and provide them with a perfectly even level of support. This can occur when you are fast asleep on a normal mattress are ensures that all the different parts of the body are supported a signal to your body telling it to shift position, thereby forcing Scientific Basics equally, in particular providing much-needed support for the REGENERATION you out of the deep sleep phase which is so essential for your hollows in the neck and loin areas and the legs. health, vitality and enjoyment of life! A TASSO bed simply TASSO beds provide relief for your back, giving your back through "weightless" sleeping Before there were waterbeds -- now there are TASSO beds. The secret is to make sure that the deep sleep phase is long does not allow these kind of pressure points to emerge and muscles the opportunity to relax whilst you are sleeping. ensures that your blood can circulate freely. All thanks to new scientific progress made by the Vontana® Doctors have confirmed that the additional warmth provided enough. Sleep Research Department. A perfect waterbed helps to make you feel fresher in the mor- Conventional mattresses cause congested blood vessels in by a waterbed further aids this relaxation process and serves the key areas of your body such as your hips, shoulders and In the past people simply tended to believe in a vague water- to promote healthy blood circulation. Your entire body inclu- nings, it helps you to feel more relaxed and ready to enjoy a bed ideology; nowadays we know a lot more thanks to our new day. heels which forces your body to shift position numerous times ding any stressed areas is able to recuperate properly. during the night. This means that the deep sleep phases are Sleep Research Department. Working together with a variety The three most important advantages it offers are: of scientific institutes and universities, we have been able to 1. Regeneration through weightless sleeping and perfect- interrupted and your body's production of the STH regenera- tion and growth hormone is reduced. provide key concepts with a solid factual basis and painstakin- Back pains can be divided into two groups: ly even support gly transform these ideas into manufacturing realities: achie- 2. Relax with the gentle warmth ving exactly the right cut to prevent the "hammock effect". Acute Back Pains 3.