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(800) 527-6838 – WWW.SWISSTOWN.COM 1 Free Admission to All Oktoberfest Weekend Activities Come and enjoy our multi-event weekend celebration featuring music, dancing, food, and events in downtown New Glarus. • Live music in the fest tent - Bavarian, Polka, Rock, and Blues • Great food - Street vendors plus New Glarus award-winning restaurants • Beer tent serving local New Glarus beers on tap • Horse-drawn wagon rides • Chain saw carving • Plus plenty of New Glarus gemütlichkeit For Oktoberfest information, call our Chamber Office at 800.527.6838 or visit our website: www.swisstown.com EXPERIENCE A LEGEND WILHELM TELL FESTIVAL WEEKEND SEPT 3 – 5, 2021 LANTERN PARADE LIVE MUSIC SAVORY CUISINE BOOK SALE YODEL CONCERT STREET DANCE WILHELM TELL PAGEANT Since 1938 FESTIVAL SCHEDULE & PAGEANT TICKETS: WILHELMTELLFESTIVAL.ORG Please visit our website for event details and updates. f 2 AMERICA’S “LIttLE SWITZERLAND” – AN ORIGINal SWISS SEttLEMENT GRÜEZI, WELCOME TO NEW Glarus! “America’s Little Switzerland” An original Swiss settlement since 1845 Located in the rolling hills of Southwestern Wisconsin, in the Tradition connects us... heart of Green County, is the village known as “America’s Little Long ago, as a result Switzerland.” New Glarus was established as a Swiss colony in of an economic and 1845, and it has retained its Swiss charm in everything from the social crisis, residents Alpine-style architecture and colorful flower-filled window boxes of Glarus, Switzerland down to gourmet food. left their homeland to grab one of the Feast upon Swiss and European delicacies such as Weinerschnit- proverbial unlimited zel, Geschnetzlets & Röschti Potatoes, Raclette & Cordon Bleu, opportunities in or enjoy a fondue of Beef Bourguignonne, cheese or chocolate. faraway America. They found a new home Pair them all with a glass of wine from our local wineries or a in Wisconsin and this year marks the 176th frothy glass of beer from our award-winning brewery, and you’ll anniversary of this laying of the foundation stone for the new Glarus - NEW GLARUS. have a memorable dining experience. Even though there is a vast ocean between Our retail shops offer up a wonderful afternoon of shopping us, contacts between people have never entertainment. You will marvel at the Swiss & European crafts- dried up. Friendships have developed and are manship of many handmade & imported items, local fine art, cultivated. Again and again visits to America and Switzerland took place. Only in the beautiful jewelry, home decor and collectibles. Your mouth will anniversary year 2020, of all times, it was water upon discovering the locally-made fudge, ice cream and not possible to remember and celebrate local cheeses. Your nose will direct you toward the Swiss pastries, together due to the worldwide pandemic. hearth-baked breads, and specialty sausages. And all along your trek you’ll hear the soft sounds of carefree and happy Swiss music But the people from Glarus and New Glarus and polkas to help you enjoy your day. are characterized by a pioneering spirit. Glarus manufacturers set out from our The surrounding countryside is a biker’s dream of curvy, hilly valley to bring new design ideas for textiles roads where you’ll pass Brown Swiss cows, historic farmsteads from the world to their homeland. And with and picturesque scenery around every turn. You can also hike, the fabrics printed in Glarus, which were bike or stroll along the 23-mile Sugar River Trail as it follows in great demand, they once again went out into the wide world. The American Glarner, the winding Little Sugar River, or take the pathway to the New on the other hand, had to rebuild their Glarus State Woods. Golf enthusiasts will discover a scenic existence after taking the risk of setting out course tucked in the rolling hills, and there’s even a miniature and making a new start. Traveling, letting go, golf course complete with live goats. discovering new things - are part of both New Glarus is an exceptional place to visit. Whether you come our cultures. So I am convinced that we will also emerge stronger from the current to escape for a weekend to relax and recharge, to discover a taste crisis and that travel will soon be possible of Switzerland, celebrate a special occasion, or an exciting festival again. We still need a little patience, but we – you’re always welcome in New Glarus! can make travel preparations now. As we all know, anticipation is the best joy. Let us rejoice in the fact that we will be able On our Cover -The children of Bethli Zgraggen and Joe Hanes, wearing to celebrate the 175th anniversary of our traditional Swiss clothing. Holding the flags of Switzerland and Canton Glarus, they were photographed on the grounds of the Swiss Historical connection for almost three years, a unique Village & Museum in New Glarus. gift. So let us set out and, like our ancestors, look curiously to the future. Thanks to Sue Moen (suepics.com), Beth Zurbuchen (theswisscenter. org), Green County Tourism (greencounty.org or Cordially, [email protected]) and Jerome Mooney Photography LLC for Christian Marti, President of the municipality the use of their photographs throughout the book. Cover photo by: Brenda Steurer, Cover Design: Kate Douma LLC of Glarus, Switzerland Produced by: Jerome Mooney Photography LLC (800) 527-6838 – WWW.SWISSTOWN.COM 3 Enjoy the scenic drive to New GLARUS Village Map Key New Glarus is located in the rolling hills of Green County The numbered locations below in south central Wisconsin, 28 miles south of Madison, correspond to numbered locations on the adjacent village map. 17 miles north of Monroe on Highway 69. Drive time to New Glarus from the Chicago area is about 2-1/2 hours; 1-3/4 hours from Dubuque or Milwaukee; 1. Visitor Information/Chamber Office Minneapolis, St. Paul ~ Sugar River State Trail Headquarters • (350 mi. 30 minutes from Madison; and 20 minutes from Monroe. 2. The Floral Clock/Fridolin’s Staff La• Crosse (120 mi.) New Glarus is well situated as a staging point for 3. State Bank of Cross Plains-New Glarus Madison (28 mi.) regional exploration. New Glarus is close to Cave 4. Wilhelm Tell Grounds (on Hwy. W) • of the Mounds, House on the Rock, and the Frank New Milwaukee• 5. Hoesly’s Meats Glarus• (100 mi.) Lloyd Wright Visitor Center. For more information, Dubuque 6. Roy’s Market (80 mi.)• Freepor• t Rockfor• d Chicag•o contact the New Glarus Chamber Information Center (40 mi.) (70 mi.) (140 mi.) at (800) 527-6838 or (608) 527-2095, or visit www. 7. Woodford State Bank-New Glarus swisstown.com. Visit New Glarus soon. Stay a weekend, 8. Chalet Landhaus Inn or a week. Return often to enjoy our warm Swiss hospitality! 9. Swissland Mini Golf 10. Bank of New Glarus / Drive Up 51 Wisconsin Dells 11. Badger Chrysler Dodge Jeep Ram Reedsburg • to La Crosse • 33 12. CENEX Ampride I-94 151 14 23 Regional Map 13. Culver’s Restaurant 26 12 I-90 41 14. New Glarus Hardware & Rental Spring 78 15. New Glarus Wäsche Center Green House on 16. Monroe Clinic New Glarus • 14 the Rock 23 Madison I-94 17. New Glarus Woods State Park Dodgeville Mt. Horeb e Michigan 18-151 18 12 k 18. First Weber Real Estate 23-151• • Milwaukee Mineral Point New 69 I-90 19. Railroad Street Boutique 39 Glarus 213 • La 151 20. Brenda’s Blumenladen Monticello 43 78 Racine 39 Albany Janesville 21. Hutch & Hide 69 14 WISCONSIN 59 14 Brodhead Kenosha 22. Kinderladen ~ Anderson Mall 11 11 50 11 69 Monroe 81 43 23. Mosher & Associates Insurance to Dubuque 26 Beloit 24. Bank of New Glarus - Downtown 75 I-90 20 12 25. Hawk’s Mill Winehaus Freeport 20 26. Glarner Stube Restaurant 78 • 14 Rockford 27. New Glarus Bakery 28. Puempel’s Olde Tavern ILLINOIS 26 51 I-90 29. New Glarus Post Office Chicago 30. Swiss Church/Settlers Monument 31. The Bramble Patch 32. Restaino & Associates Realtors Alternate scenic routes to New Glarus 33. Kristi’s Restaurant There are many paved county G 34. Tofflers Pub & Grill Mt. Vernon PB roads meandering through the 69 35. Village Hall/Police Station/Library and G U Paoli countryside surrounding New D A Glarus and area communities. New Glarus Fire Station A A A 36. Village Park 92 PB D Wisconsin’s country roads are G D JG U popular with cyclists, and mo- 37. New Glarus EMS - (608) 527-5067 DD Brooklyn Belleville 39 O 69 D torists. They give a firsthand 38. Wilhelm Tell Shooting Park CC O W A glimpse of Wisconsin’s rural 92 39. Swiss Center of North America H J Dayton heritage–and eventually get H New Glarus E 40. Hidden Bluff Lodge, Blanchardville, WI D you to where you are heading. N CC C 41. Bailey’s Run Vinyard & Winery J E 42. Swiss Historical Village & Museum C Monticello Check this adjoining regional map for alternate county 43. Chalet of the Golden Fleece Albany 39 routes, slow down, watch for 44. New Glarus High School 69 J cyclists, tractors, cows and 45. New Glarus Elementary School N Monroe enjoy our countryside. 59 46. Edelweiss Chalet Country Club 4 AMERICA’S “LIttLE SWITZERLAND” – AN ORIGINal SWISS SEttLEMENT New Glarus Village Map The New Glarus Chamber Office . d and Sugar River Trail Headquarters R n The railroad came to New o is 1 d Glarus in 1887; the new a M depot served as passenger d Little COUNTY l Su O g a station and freight terminal r R until rail service ended in i v e 1972.