A divat nyugati kánona a Next in Fashion valóságshowban Next in Fashion, 1. évad, 2020., Netfl ix KESZEG ANNA PhD, Babeș–Bolyai Tudományegyetem, Kolozsvár/ Babeș-Bolyai Uni- versity, Cluj E-mail:
[email protected] Abstract (The Western Canon of Fashion in the Next in Fashion Reality Show) The article presents a critical and narratological analysis of a fashion design reality show produced by Netfl ix, Next in Fashion, available since January 2020 through the company’s streaming platform. The main goal of the analysis is to investigate the statement according to which streaming platforms contribute to the internationalization and globalization of content, a parallel phenomenon with the interest in local productions. In the case of the analyzed show, despite the diversifi ed geopolitical origins of the competitors, the designed garments are evaluated according to a western concept of fashion. The interest of the article resides in underlining the discontinuities between the competition series format and the represented socio-professional realities. Keywords fashion system; reality show; stereotyping; visibility; digital television Rezumat (Canonul occidental al modei in reality show-ul Next in Fashion) Articolul prezintă o analiză critică și naratologică a unui reality show de creaţie vestimentară produs de Netfl ix, Next in Fashion, difuzat începând din ianuarie 2020 prin platforma de streaming a companiei. Problematica de bază a analizei o reprezintă afi rmaţia conform căreia platformele de streaming contribuie la internaţionalizarea și globalizarea conţinuturilor, un fenomen care se desfășoară în paralel cu interesul pentru producţiile locale. În cazul show-ului analizat, în ciuda originii geopolitice diversifi cate a concurenţilor, probele propuse sunt evaluate conform unui concept de modă occidental.