DOCSLIB.ORG

Maria Luiza Carvalho De Aguillar Pinho

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Maria Luiza Carvalho De Aguillar Pinho Maria Luiza Carvalho de Aguillar Pinho International Licensing as a Strategic Option for firms in the Creative Industries Tese de Doutorado Thesis presented to the Programa de Pós-graduação em Administração of PUC-Rio in partial fulfillment of the requirements for the degree of Doutor em Administração de Empresas. Advisor: Profª. Angela Maria Cavalcanti da Rocha Rio de Janeiro April 2018 Maria Luiza Carvalho de Aguillar Pinho International Licensing as a Strategic Option for firms in the Creative Industries Thesis presented to the Programa de Pós-graduação em Administração of PUC-Rio in partial fulfillment of the requirements for the degree of Doutor em Administração de Empresas. Approved by the undersigned Examination Committee. Profa. Angela Maria Cavalcanti da Rocha Orientadora Departamento de Administração – PUC-Rio Prof. Marcus Wilcox Hemais Departamento de Administração – PUC-Rio Prof. Renato Dourado Cotta de Mello UFRJ Profa. Ariane Cristine Roder Figueira UFRJ Prof. Otávio Henrique dos Santos Figueiredo UFRJ Prof. Augusto Cesar Pinheiro da Silva Coordenador Setorial do Centro de Ciências Sociais – PUC-Rio Rio de Janeiro, April 24, 2018 All rights reserved. Maria Luiza Carvalho de Aguillar Pinho Graduated in Psychology at PUC-Rio in 1990, post- graduated M.Sc. in Business from COPPEAD, Federal University of Rio de Janeiro worked directly with international business management at a French multinational for 15 years. Ficha Catalográfica Pinho, Maria Luiza Carvalho de Aguillar International licensing as a strategic option for firms in the creative industries / Maria Luiza Carvalho de Aguillar Pinho ; advisor: Angela Maria Cavalcanti da Rocha. – 2018. 162 f. : il. color. ; 30 cm Tese (doutorado)–Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Administração, 2018. Inclui bibliografia 1. Administração – Teses. 2. Negócios internacionais. 3. Licenciamento. 4. Indústrias criativas. 5. Modos de entrada. I. Rocha, Angela Maria Cavalcanti da. II. Pontifícia Universidade Católica do Rio de Janeiro. Departamento de Administração. III. Título. CDD: 658 To my beloved partner in life for all his support, encouragement and trust in me. To my kids with all my love. To my family. Thank you! I’m grateful to have all of you. Acknowledgments First of all to my advisor for her enormous patience, support and knowledge; for all the time expended debating, reading and revising; but especially for her confidence in me trusting this challenging project. I will be eternally in debt with Prof. Agricola Bethlem (in memory) who challenged me to start a new career path as an academic. I wish you were here to testify this accomplishment. I am grateful to the university staff, all professors and my Ph.D. friends for their support and guidance. With a special mention to Prof. Marcus Hemais Wilcox who helped me writing and testing an international case study and Prof. Jorge Brantes saving me in the hypothesis testing and statistical challenges. I am also grateful to Prof. S. T. Cavusgil who received me as a Visiting Scholar, encouraged and supported my research at the Institute of International Business at Georgia State University for me. A special mention to Mandy Swygart-Hobaugh who helped me with N*Vivo, and Jennifer Jones who supported me with Qualtrics and took time checking my English and assuring my survey comprehension. A new standard in the librarian’s role for me! What a great team and university! There are no words to state how you all have changed my life. A very special gratitude goes out to Brazilian Investment and Export Promotion Agency - APEX, and the Brazilian Independent Producers for all learning and access provided to the audiovisual industry without which this dissertation would never be possible. A special mention to the entrepreneurs and executives who spent their precious time on the interviews and feedbacks: Celia Catunda, Enio Kuruma, Juliano Prado, Kiko Mistrorigo, Marco Luporini, Mauricio de Sousa, Miguel Moreira and Ricardo Rozzino. It was fantastic to work with you. What a crack people you are! Abstract Pinho, Maria Luiza Carvalho de Aguillar; Rocha, Angela Maria Cavalcanti da (Advisor). International Licensing as a Strategic Option for firms in the Creative Industries Rio de Janeiro, 2018. 162p. Tese de Doutorado – Departamento de Administração, Pontifícia Universidade Católica do Rio de Janeiro. International licensing is a vital entry mode for the creative industries, a dynamic sector of the world economy, growing at a faster pace than traditional sectors. The context of digitalization increased the relevance and value of content and brand/character licensing. In 2016 global retail of licensed merchandise reached 272 billion dollars driven by entertainment/character which represented 45% of the total (LIMA, 2017). The International Business (IB) literature argues that licensing is a low-cost, low-involvement and low-risk entry mode although it is the sole alternative for some sectors. The lack of academic research on the subject, the relevance of licensing for the creative industries and the limited presence of Brazilian firms in the international market motivated this research. This Ph.D. dissertation comprises four essays that evolved in parallel, although complementary, directions to better gather different perspectives on the subject. The initial effort was to map the extant literature on international licensing. The first essay evaluated the use of different theoretical perspective in IB research and the application of these theoretical perspectives to small and medium-sized firms. The second essay reviews the IB literature to understand the theoretical influences on the study of licensing using a bibliometric approach. A third essay, of an exploratory nature, analyzed for case studies from small-sized Brazilian firms aiming at understanding how licensing was present in their business and its use in their international process. Finally, the fourth essay consisted of a survey to identify the perceptions of executives from a segment of the creative industries concerning international licensing for their content and brands/characters. Finally, general conclusions were drawn from the four essays, theoretical implications were presented and recommendations were made for the use of licensing by managers. Keywords International Business; International Licensing; Bibliometrics; Case Studies; Survey Creative Industries. Resumo Pinho, Maria Luiza Carvalho de Aguillar; Rocha, Angela Maria Cavalcanti da. Licenciamento Internacional como Opção Estratégica as empresas da Indústria Criativa. Rio de Janeiro, 2018. 162p. Tese de Doutorado – Departamento de Administração, Pontifícia Universidade Católica do Rio de Janeiro. O licenciamento internacional é um modo de entrada vital para as indústrias criativas, consideradas um dos setores mais dinâmicos da economia global, com crescimento mais rápido do que o dos setores tradicionais. O contexto da digitalização aumentou a relevância e o valor do licenciamento de conteúdo e marcas/personagens. Em 2016, o mercado de vendas de mercadorias licenciadas atingiu 272 milhões de dólares, estimulado pelo segmento de entretenimento/ personagens, que representou 45% do total (LIMA, 2017). A literatura de Negócios Internacionais (NI) argumenta que o licenciamento deve ser visto como um modo de entrada de baixo custo, baixo envolvimento e baixo risco, mas trata- se, em alguns casos, da única forma de internacionalização acessível a algumas empresas. A insuficiência de pesquisa acadêmica sobre o tema, a relevância do licenciamento para as indústrias criativas e a limitada presença de empresas brasileiras no mercado internacional motivaram esta pesquisa. Esta tese de doutorado compreende quatro ensaios que foram desenvolvidos em direções paralelas, ainda que de forma complementar, para entender melhor as diferentes perspectivas sobre o tema. Procurou-se, inicialmente, mapear a literatura sobre licenciamento internacional. Assim, o primeiro ensaio avaliou o uso de diferentes perspectivas teóricas na pesquisa em NI e a aplicação de tais perspectivas teóricas a pequenas e médias empresas. O segundo ensaio realizou uma revisão de artigos publicados em NI para estudar as influências teóricas, usando um enfoque bibliométrico. Os dois últimos ensaios caracterizam-se como pesquisa empírica. O terceiro ensaio, de natureza exploratória, analisou estudo de casos de pequenas empresas brasileiras, com o propósito de compreender como o licenciamento internacional estava representado em seus negócios e seu uso no processo de internacionalização. Finalmente, o quarto ensaio consistiu de uma survey para identificar as percepções de licenciamento internacional de executivos de um segmento das indústrias criativas, no que se refere a conteúdo e marcas/personagens. Por fim, conclusões gerais foram extraídas dos quatro ensaios, chegando-se a implicações teóricas e recomendações quanto ao uso de licenciamento por gerentes. Palavras-chave Negócios Internacionais; licenciamento; indústrias criativas; modos de entrada . Table of contents 1. Introduction 17 1.1. Creative Industries 19 1.1.1. UNCTAD Perspective 19 1.1.2. Entertainment and Media Industry 25 1.2. Animation Business Evolution 27 1.3. Licensing the Creative Industries 28 1.4. Research Motivation 31 1.5. Structure of the Thesis 32 2. The Essays 34 2.1. Essay I - Expanding International Licensing Theory and Research: Challenges and Opportunities 34 2.1.1. Abstract 34 2.1.2. Introduction 34 2.1.3. Conceptualizing International Licensing 35
Load more

Recommended publications
  • For Immediate Release KONDOLOLE FILMS and TV PINGUIM
    Press Release – For immediate release KONDOLOLE FILMS AND TV PINGUIM ANNOUNCE THE LAUNCH OF A NEW PRESCHOOL SERIES PING AND FRIENDS Montreal, November 9th, 2018 The Canadian production company Kondolole Films and the Brazilian pre-eminent animation studio TV PinGuim are pleased to announce the launch of their new animated music-based preschool series Ping and Friends. The series follows Ping and Pong as they find musical inspiration in unlikely places. While having fun with words and sounds, they come up with the most fantastical tunes imaginable. They have friends from all over the world who visit them in Melody Meadow, and with them, they bring their musical and cultural traditions as well as their instruments. Ping and Friends help young viewers grow their vocabulary, discover rhythm and rhyme, and experience an array of musical genres from rock to Bossa Nova. In the words of the show’s producers: “If life is a song, then Ping and Friends are going to sing it!” The launch of the cartoon series on TVO Kids is settled for November 12th 2018 at 6:37 AM and will continue at a rate of two episodes a week. Subsequently, the series will be available throughout various channels in Canada in French and in English including Télé-Québec, TFO and the Knowledge Network in British Columbia. In Latin America Discovery Kids will start airing November 17th 2018 in Spanish and Portuguese Based on the Ping and Friends TV show and simultaneously launched on TVOKids’ website are 3 musical games that explore sound, rhythm and melody. The games offer three original musical activities that allow children to enrich their musical knowledge and extend the reach of their musical learning through play: Clean up the sounds with Mr.
    [Show full text]
  • 2009 SCHOOL and GROUP SCHEDULE 773.281.9075 • Locations
    2009 SCHOOL AND GROUP SCHEDULE 773.281.9075 • www.cicff.org Locations Facets Multi-Media 1517 W. Fullerton Ave., Chicago Screenings will be held on weekdays Friday, October 23 and Monday-Friday, October 26-30. Additional screenings can be arranged Monday through Friday, November 2 to November 13. Program times are 9:45 a.m., 11:45 a.m., and 4:00 p.m. Pre-arranged refreshment packages are available at this location ONLY for $3.00 (small popcorn & soda). Kerasotes Showplace 14 2600 N. Western Ave., Chicago Screenings will be held on weekdays Monday, Wednesday & Friday, October, 26, 28, 30. Program times are 9:45 a.m., 10:15 a.m., 10:45 a.m., and 11:15 a.m. www.cicff.org Harold Washington Cultural Center 4701 S. King Drive, Chicago Screenings will be held on weekdays Friday, October 23, and Monday-Friday, October 26-30. Program times are 9:45 a.m. and 11:45 a.m. The HWCC is located at 47th & [email protected] King Drive, easily accessible from Lake Shore Drive or the Dan Ryan Expressway. 773.281.9075 Thorne Auditorium Northwestern University Campus 375 E. Chicago Ave., Chicago Screenings will be held on weekdays Tuesday & Thursday, October 27 & 29. Additional screenings can be arranged Tuesday, November 3. Program times are 9:45 a.m. and 11:45 a.m. The Thorne Auditorium is located on the corner of Chicago and Lake Short Drive. Directions to the Thorne Auditorium are available online at http://aquavite. northwestern.edu/maps Bank of America Cinema 4901 W.
    [Show full text]
  • ANNEX I WOMEN DIRECTORS in IBERO-AMERICAN ANIMATION: the FUTURE WILL BE FEMINIST of WILL NOT HAPPEN Annex I
    Ibero-American Animation Quirino White Paper ANNEX I WOMEN DIRECTORS IN IBERO-AMERICAN ANIMATION: THE FUTURE WILL BE FEMINIST OF WILL NOT HAPPEN Annex I Women Directors in Ibero-American Animation: The Future Will Be Feminist or Will Not Happen Ibero-American animated films - like all others - are told by men. Of the nearly 300 premieres* in the Ibero-American region, less than 20 have been directed by women, and less than ten are co-directed by at least one woman and one man. These figures help us focus on gender representativeness and the types of worlds and characters that are portrayed in animated films aimed at children and young and adult audiences, highlighting the gender gap in the industry. The figures in terms of premieres and projects in development call for a change that can’t be just lectures and meetings- proactive measures are needed to achieve a much-desired gender equality. By Marta García Since the launch of the first animated feature film in history, “The Apostle” by Quirino Cristiani in 1917, about 60 animated features have been released in Argentina, according to data from INCAA (Instituto de Cine y Artes Audiovisuales de Argentina); of which only ten were directed by women. In 2002, María Valentini led the way with “Bahía mágica”, a co-production by Cine Media Group, Naya Films, Cinecolor, JZ y Asociados and Mundo Marino with MDA Films from Spain, about a female biologist with a passion for animals. In 2007, Liliana Romero co-directed “Martín Fierro, la película” with Norman Ruiz (Aleph Media, Argentina/ Maíz Producciones, Spain).
    [Show full text]
  • Market Report
    CREATIVE INDUSTRIES Brazil FILM AND TELEVISION MARKET REPORT MARKET GUIDANCE FOR CANADA’S CREATIVE EXPORTERS This report was commissioned by the Consulate General of Canada in Rio de Janeiro on behalf of the Canadian Trade Commissioner Service (TCS). The opinions expressed herein are those of the authors and do not necessarily reflect those of the Government of Canada. Table of Contents 1. Executive Summary . .5 . 2. Industry Overview . .6 . 2.1. Commercial Environment. 6 2.2. Challenges/Opportunities for Foreign Companies in Brazil . .8 . 2.3. Industry Characteristics - What Makes Businesses Fail?. 9 2.4. How Do Canadian Companies Access These Opportunities? . .9 . 3. Sectoral Breakdown: Film, Television and VoD . 11 3.1. Film Sector . .12 . 3.1.1. Market Entry Strategies . .15 . 3.1.2. Key Decision Makers, Market Agents and Stakeholders. 15 3.2. Television Sector. 16 3.2.1. Market Entry Strategies . .17 . 3.2.2. Key Decision Makers, Market Agents and Stakeholders. 18 3.2.3. Coproduction with Television channels . .18 . 3.2.4. Production service. 19 3.2.5. Branded content . 19. 3.3. Online Exhibitors/ VoD Operations. 19 4. Film and Television Project Funding . 22. 4.1. Audiovisual Sectoral Fund (FSA) (Law 11,437/06) . 22. 4.2. Financing Funds in the National Film Industry (“FUNCINEs”) – MP 2,228-1/2001 . .23 . 4.3. The Audiovisual Act (Law 8,685/93). 24 4.3.1. Article 1 . .24 . 4.3.2. Article 1-A (Sponsorship) . 24. 4.3.3. Article 3 . .25 . 4.3.4. Article 3-A. 25 4.4. Article 39, X, of MP 2,228/2001.
    [Show full text]
  • Tv Highlights for Central
    MediaCorp Pte Ltd Daily Programme Listing okto FRIDAY 1 NOVEMBER 2013 9.00AM Oswald (Eps 25 - 26 / Preschool / R) (幼儿乐园) Oswald is a show about a blue octopus named Oswald and his friends, Henry, a penguin, and Daisy, a flower. Come and learn about new things with Oswald and his friends in their day to day adventures in the Big City. 9.30 Rubbadubbers (Eps 33 - 34 / Preschool / R) (幼儿乐园) Here come the Rubbadubbers, and here comes the fun! These loveable bath characters dive into one adventure after another and learn valuable lessons along the way. It’s good clean fun with the Rubbadubbers! 10.00 oktOriginal: The Rainbow Bus (Ep 20 / Local Preschool) (幼儿乐园) Catch The Rainbow Bus for an adventure every day of the week! Miss Rainbow and her trusty driver, Mr D, are all set to take you on an adventure to find out more about Panda. So hop on and hold on tight! The Rainbow Bus is waiting! 10.30 Bubble Guppies (Sr 1 / Ep 12 / Preschool) (幼儿乐园) Bubble Guppies is a musical comedy set in a vibrant 3D underwater environment that follows a group of diverse preschoolers with colorful fish tails who go on adventures discovering their world. 11.00 Jake & The Never Land Pirates (Yr 1 / Ep 16 / Preschool / R) (幼儿乐园) An interactive 2-D and CG animated series for preschoolers and parents featuring the music and fun-filled adventures of classic characters Captain Hook and Smee, plus a new crew of kid pirates led by the enthusiastic and courageous Jake. 11.30 Toby’s Travelling Circus (Eps 29 - 30 / Preschool) (幼儿乐园) Toby, a seven year-old boy is the ringmaster of a travelling circus and fairground.Watched over by retired high-wire act turned full-time mum, Dolores, and joined by a host of marvellous performers, Toby has fantastic adventures, learning along the way how much can be achieved when you work as a team! 12.00NN Jelly Jamm (Eps 29 - 30 / Preschool) (幼儿乐园) Welcome to Jelly Jamm's world of music, fun and friendship! A comedy series that celebrates creativity, music, fun and friendship.
    [Show full text]
  • Samantha Grassian
    SAMANTHA GRASSIAN New York, NY 12414 (646-852-7769) [email protected] Work Experience: TRANSLATION SERVICES Distribimage, Inc., New York/ USA Per Diem • Translation from English to French, Episodes of the Series “Rattlesnake Republic” on Discovery Channel, Present Time. • Translation from English to French, Episodes of the Series “Ghost Lab” on Discovery Channel, Present Time. • Translation from English to French, SMC Global Information Network, presented by Kevin Trudeau, March-April, 2012. Literary Translation. New York/ USA Per Diem, September-December 2011 and January-May 2012 • Translation from French to English and French to Spanish, play “Mise à Mots” by Gérald Gruhn. Custom & Private New York Tours, New York/ USA Per Diem, August 2011 • Translation from English to French, Promotional Tour Brochure. Paris Properties, New York/ USA Per Diem, August 2011 • Translation from English to French and French to English, Personal/ Legal Documents. Wooly Bugger Productions, LLC, New York/ USA Per Diem, February 2011 • Translation from English to French, EVAPCO Products. Humble Films Incorporated, New York/ USA Per Diem • Translation from French to English and Time Coding, 8min Film, Real Life Documentary, September 2011. • Translation from French to English and Time Coding, 45min Film, Real Life Documentary, September 2010. Audioworks Production, New York/ USA Per Diem • Translation from English to French, Narration for Oshawa Community Museum, September 2011. • Translation from English to French and Time Coding, 26 Episodes of “Fishtronaut”, TV PinGuim, June - August 2010. IBM Research Department, Ossining/ USA, February 2010-September 2010 • French Language Expert. VOICE OVER TALENT G3 Translate, New York/ USA Per Diem, July 2012 • French Voice Over for Facebook SMB Marketing Narrative.
    [Show full text]
  • BRAZILIAN COMPANIES Attending VENTANA SUR 2018
    BRAZILIAN COMPANIES ATTENDING VENTANA SUR 2018 ABOUT US Cinema do Brasil aims to reinforce and expand the participation of Brazilian audiovisual productions in the international market, to encourage the development of co-productions and the distribution of Brazilian films abroad. It is an export program implemented in 2006 by the São Paulo’s Audiovisual Industry Guild (SIAESP) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), gathering today more than 170 companies. This directory contains information about Brazilian film producers, distributors and sales attending Ventana Sur 2018. CONTACT www.cinemadobrasil.org.br [email protected] Meet our team at Avenida de Negócios - Ventana Sur Founder of Cinema do Brasil ANDRÉ STURM President of SIAESP SIMONI MENDONÇA [email protected] Executive Manager ANA LETÍCIA FIALHO [email protected] Trade Promotion and Communication KAREN HALLEY [email protected] ANIMATION! WORK IN PROGREss BOB SPIT WE DO NOT LIKE PEOPLE BOB CUSPE - NÓS NÃO GOSTAMOS DE GENTE by Cesar Cabral Brazil | 2019 | 90 min | Animation, Road-Movie, Comedy The old punk Bob Spit, one of Brazil’s most iconic comic book characters, tries to escape a post- apocalyptic desert that is actually a purgatory in the mind of his creator, Angeli, a legendary cartoonist going through a creative crisis. Screenwriters: Cesar Cabral and Leandro Maciel Cast: Angeli, Milhem Cortaz, Paulo Miklos, André Abujamra, Grace Gianoukas Available Territories: All territories except Brazil
    [Show full text]
  • Akom AKOM Is a Digital Game and Animation Company with a Focus on Innovation, Working Closely with Companies and Creating Memorable Experiences
    Akom AKOM is a digital game and animation company with a focus on innovation, working closely with companies and creating memorable experiences. We build experiences with technologies like Virtual Reality and Augmented Reality for big brands and products. We help companies to create a new transmedia IP. Main Activities: Apps & Games Developer , Post Let's Play Cooking! Sol Jaguar Production, Production Animation Branded Entertainment Educational Animation Sci-Fi Content Genres: 2D Animation, App & Games, Target: 2-5 (Preschool), Parents Format: 8x24 Higor Bagetti [email protected] Project status: Production Target: Adult +55 21 99531502 Looking for: Distribution Project status: Early Development Avenida das Américas, 500 - block 21 office 333 - Barra da Tijuca Synopsis: Let's Play Cooking is an application in the digital toy model Looking for: Financing Rio de Janeiro within the universe of Monica's Gang, as part of the new IP media +55 21 3593-2003 called "Let's Play with Monica and Friends". This app will be part of a Synopsis: 2051. The public safety was privatized by Ravina Corp. larger project that comprises a total of 10 apps on the same model, Ravine's experiments also create some young people with http://akomstudio.com/ each featuring a different narrative, mechanics and characters. extraordinary strength and strategic ability. They are perfect soldiers. A https://www.facebook.com/akomstudio/ war that is fueled by hi-tech drugs and weapons produced and To be completed in: 2020 distributed by Ravina herself. Faced with a drop in approval ratings, Ravine plans to occupy and remove the city's largest slum.
    [Show full text]
  • 2009 Weekend Schedule
    2009 WEEKEND SCHEDULE October 22 - November 1, 2009 773.281.9075 • www.cicff.org WELCOME TO THE 26TH ANNUAL CHICAGO INTERNATIONAL CHILDREN'S FILM FESTIVAL! The CICFF is North America’s largest film festival devoted to films for and by kids, and it’s the only Academy- qualifying children’s film festival in the world! This year’s CICFF features over 260 of the best films and videos for kids from 40 countries. The CICFF advocates positive programming for kids and families: creative, fun, and culturally diverse films that not only tell stories about children and teens but also present things from kids’ point of view. Facets Multi-Media, Inc., a not-for-profit film and video organization, is proud to present the annual Chicago Interna- tional Children's Film Festival. HELPFUL HINTS Age Ranges Concessions These are suggested for each program and are offered Concessions are available at all weekend Festival venues. as a general guideline only. Special programs for our youngest audiences will be indicated by the My First Admission Movies icon. Regular Admission to Screenings $6.00 for children $9.00 for adults Programs are in high demand and seating is limited. Program seating is ONLY guaranteed with advance Program Guidance ticket purchase through Ticketweb. Symbols will be used to mark programs that contain mild profanity (P), mild violence (V), or mature themes (M). The “M” symbol is similar to a PG rating. Advance Ticket Sales available at Ticketweb www.ticketweb.com or by telephone at M V P 1-866-468-3401 Additional Symbols (Regular admission prices only.
    [Show full text]
  • Fishtronaut Dives Into Digital Distribution on Preschool Platform Kidobi
    For Immediate Release: Fishtronaut Dives into Digital Distribution on Preschool Platform Kidobi Toronto/Sao Paulo – April 3, 2012 – Kidobi and TV Pinguim today announced a partnership that will see the popular animated preschool series Fishtronaut available in the U.S. and Canada on Kidobi.com. Fishtronaut is an environmentally-focused, educational preschool series produced by Brazilian animation studio TV Pinguim. In each episode, Fishtronaut and his friends explore the world’s mysteries above and below water revealing fun and interesting facts about animals, the environment, and more in a unique and entertaining way. Children are encouraged to engage interactively by tapping and clapping along with Fishtronaut and his friends to discover clues and solve mysteries. “Fishtronaut does a great job encouraging young viewers to interact with the show,” said Kidobi’s Director of Research & Content, Eric Sorenson. “It covers a range of topics related to ecology and the environment in a way that is accessible to preschoolers while encouraging respect for diversity. Best of all it’s a lot of fun.” “Fishtronaut is already one of the most watched programs on Discovery Kids Latin America, now we’re very excited that kids in Canada will get to enjoy it using this great new platform.” ### NOTES TO EDITOR: About Kidobi: Kidobi is a new, online preschool destination that creates tailor-made video playlists based on a child's age, interests and skills. Kidobi adapts to the child's skill level and preferences using technology developed with educators and child development experts. Kidobi software will automatically create customized, ad-free playlists, or parents can choose educational topics, set the difficultly level and search the Media Library themselves.
    [Show full text]
  • Exporting Canadian Television Globally TRENDS, OPPORTUNITIES and FUTURE DIRECTIONS
    Exporting Canadian Television Globally TRENDS, OPPORTUNITIES AND FUTURE DIRECTIONS MARIA DE ROSA | MARILYN BURGESS COMMUNICATIONS MDR (A DIVISION OF NORIBCO INC.) APRIL 2017 PRODUCED WITH THE ASSISTANCE OF 1 EXPORTING CANADIAN TELEVISION GLOBALLY Acknowledgements This study was commissioned by the Canadian Media Producers Association (CMPA), in partnership with the Association québécoise de la production médiatique (AQPM), the Canada Media Fund (CMF), and Telefilm Canada. The following report solely reflects the views of the authors. Findings, conclusions or recom- mendations expressed in this report are those of the authors and do not necessarily reflect the views of the funders of this report, who are in no way bound by any recommendations contained herein. 2 EXPORTING CANADIAN TELEVISION GLOBALLY Executive Summary Goals of the Study The goals of the study were three-fold: To identify key trends in international sales of television programs generally and Ca- nadian television programs specifically; To provide intelligence on challenges and opportunities to increase foreign sales; To identify policies, programs and initiatives to support foreign sales in other juris- dictions and make recommendations to ensure that Canadian initiatives are competi- tive. For the purposes of the study, sales were defined as sales of rights. These included pre-sales, sold in advance of the completion of television programs and often used to finance produc- tion, and sales of rights to completed television programs. Findings 1. An Evolving Value Chain Sales of rights to television programs are made on the basis of exclusive access to the program during particular periods of time, or “windows”, within specified geographic territories. Windowing allows rights owners to manage the sequence of platforms and territorial releases to maximize returns.
    [Show full text]
  • INTERNATIONAL EXCHANGE 2013 Edition Welcome to the CMC International Exchange
    Supported by INTERNATIONAL EXCHANGE 2013 Edition Welcome to the CMC International Exchange The International Exchange is a new initiative taking The Children’s Media Conference into Contacts the International arena and offering a brand new opportunity to buyers and sellers of kids’ If you need any more advice on the content. International Exchange please contact me: International Guests Alice Burden All our international guests are listed in this brochure, and you can fi nd helpful International Exchange Manager information about what they’re looking for at The Exchange. [email protected] T. + 44 (0)7775 944 446 Book Your Meetings One-to-one meetings will be available throughout Wednesday 3rd July, and at times on the 4th and 5th. If you have registered for The Exchange you may have already booked your meetings via our online booking system. If you would like to book meetings on site please come to The International Exchange reception desk in HUBS A. Register If you are at CMC but have not registered for the International Exchange, come to see us in HUBS A and we will help you with registration and organising meetings. International Exchange This is your chance to meet specially invited broadcasters, co-producers, funders and investors from various territories with an interest in UK content creators and distributors and we are delighted to be welcoming guests from the US, Canada, Singapore, China, Malaysia, India, Brazil and Europe to Sheffi eld this year. Whether you’re a writer, director or consultant looking to sell your services, an interactive company looking for leads, a publisher making connections or a producer or distributor seeking funding for a project - the International Exchange will offer the connections you need.
    [Show full text]