f November 2001

making

ffiSEEE

«c^

the supply chain ehvering go bananas the goods in the Windwards'

for everyone at the Sainsbury Group • for everyone at the Sainsbury Group • forSveryoi contents features heroes hall of fame 6 more than £23,000 has been donated to good causes thanks to Local Heroes Christmas countdown 8-9 Christmas is coming early this year with good value deals on gifts and non-foods supDiv and demand 12-13 the transformation of the supply chain booze brothers 14 new off-licence managers will bring wine lovers flocking to stores ... from supply chain director, Martin White going bananas 16-17 Sainsbury's partnership with Here in the Supply Chain, we have embarked on a huge transformation programme, designed to create a banana growers in the Windward world-class grocery distribution operation to be Islands completed in three years. Our focus is on the creation of an 'end to end' supply chain which harnesses advanced technology and provides our stores with the guality and reliability of regulars service they need. We are doing this within the framework of the news 3-5,7J0-11J5 'faster, simpler, together' philosophy and have launched a radical programme of change which is not express yourself 18 only about new warehouses, better transport and state- of-the-art systems, but also about our colleagues and down your way 20 our culture. delivering great service 24 We have engaged Supply Chain colleagues, unions and stakeholders from all parts of the business in a wide-reaching initiative designed to create a new climate of flexibility, accountability, responsibility and competitions and offers professionalism. Meanwhile, work on the construction of a new win a case of wine 22 network of distribution centres is well under way and we are already introducing some of the new technology £25 crossword and £10 wordsearch 22 that will ensure we are leading our competitors. discover your family history 23 Right now our immediate challenge is Christmas. We are gearing up for what will undoubtedly be the win winter instant tickets with AIR MILES 23 biggest Christmas period we have ever had to manage, with record volumes and little or no room for error. cover story Reinvigoration of the stores has meant increased OPEN ALL HOURS... the supply chain is gearing sales with more goods available on the shelves but less up to deliver great service - pages 12-13 warehouse space at the back of stores. Supplying the stores throughout this vital period has already involved months of planning, with to contribute write to: the journal, J Sainsbury pic, Internal colleagues from every area of [he business involved - Communications, 33 Holborn, London, EC1N 2HT from the buyers in the trading departments, store or telephone: 020 7282 8057 colleagues, forecasting managers, depot managers and asl< for Sainsbury'sy'ourna/ and many others. or e-mail: [email protected] To cope with the increased demand we have or fax: 020 7282 8062 already introduced more capacity into the Supply for general Sainsbury's Inquiries call: 020 7695 6000 Chain, bringing relief depots at Corby and Aylesford on stream earlier than ever to support Christmas trading. We will be pulling out all the stops to give the stores manaqinq editors: Greg Dawson, Liz Young the best possible service. As the saying goes 'if you get the journal is designed, written and produced on behalf customers for Christmas, you have them for the rest of of J Sainsbury pic's internal communications department the year'. by Citigate Publishing, 26 Finsbury Square, LondonEC2A1SH Printed by Parvenu Press Ltd

While Sainsbury's and its agents make every effort to ensure ttiat your prize or any reader offer Is satisfactory, to tfie maximum effect permitted by law, Sainsbury's shall not be liable for any loss, mental distress or disappointment you suffer as a result of the prize or reader offer not meeting your expectations or satisfying your personal preferences. Queries on prizes or reader offers should be addressed to the promoter. news

millions more price cuts announced bites IN OCTOBER, Sainsbury's LATEST FIGURES announced a further £100 SHOW BUSINESS million worth of price cuts - ISONTRACK bringing the total invested Sainsbury'shas since January this year to announced second quarter trading £250 million, with cuts on Graham O'Connor, car park customer service figures showing that morethan 5,000 lines. assistant at Mosborougli, Sheffield, steps into sales are up by 7.7 Group chief executive, per cent and like-for- Peter Davis, said: "We have the boss's shoes this month. like sales have grown by 6 per cent been refocusing ourtrading (excluding petrol). platform back to a I would review all hours on the productivity factor. The PF is A total of 50 combination of quality based on the number of items going through the tills. A lot of stores have been service and value. And we have made great progress with reinvigoratedlnthe people come into our store to buy a small amount of items and last six months. our quality campaign, launched in summer 2000, and are that means the baskets-only queues can get quite long, so we "This is the third making a real impact with Delivering Great Service. don't have enough checkout colleagues on duty. As a result, consecutive quarter "During the year, we have maintained a competitive we have to bring people off other departments to cover this where total sales pricing position, with significant investment in price cuts uplifts are work. It's a particular problem in our store and means we don't significantly better and extra promotions to give customers even better all- have the right people in the right place at the right time. than in previous round value. Individual stores should be able to employ people based on years and exceed "It was always our intention to re-emphasise the the number of customers as well as items, and not have a industry averages," competitive part of our value strategy this autumn. A said Peter Davis. productivity factor imposed on them. "This shows our central feature is a TV campaign, featuring Jamie Oliver, It would also help if people were contracted for a certain First for Food highlighting the strength of our promotions and number of hours every week. We are often short-staffed and strategy is working. special offers." We are offering our seem to be running on overtime. If everyone knew the hours customers they were needed on a regular basis, then less time would be outstanding quality spent trying to persuade people to work in their time off. and great service at I would also let individual stores have their own closing competitive prices." times to suit their own premises. Mosborough is sited at the Crystal Peaks shopping centre where most shops close at 6pm, yet we stay open until 8pm. What's the point of opening until 8pm if nobody comes in after 7pm? Deliveries is another area that needs addressing. We must make sure they are on time. I have worked on the back door waiting for a 5.30pm delivery that didn't arrive until hours countdown to later. By that time, some shelves are empty and shoppers looking for a particular item could go away empty-handed. Christmas from BTV Also, the wastage and stacking of products from T for the special deliveries really needs looking into. It sometimes seems as if s programmes for all items are just stacked with no thought, so perishable and colleagues. The programmes will fragile items are right at the bottom of the heap. People really be transmitted at 11am and royal visit should take more care because all we do repeated at 2.30pm on Tuesdays is send the damaged goods back to and Thursdays. the warehouse, anyway """ to new site I would like to see the 6 and 8 November JANE WAKELING, Sainsbury's regionallty company investing in a roving The first programme will outline manager, met Prince Charles at the site of the new microphone to tell customers this year's trading and marketing Cockermouth store in Cumbria on a visit about store information. If we strategy introduced by Sara Weller organised by Business in the Community (BiC). don't sell our reduced items, and Stuart Mitchell. It will also look The visit showed industry leaders first-hand the then we lose money by getting at the first key trading area of non- problems rural communties face. rid of it. If we employed people to foods and gifts. Prince Charles took a party of industry advertise reduced items and 20 and 22 November leaders to Cockermouth where Sainsbury's has special offers, they would pay To be filmed at the Leamington overwhelming local support for its regeneration forthemselvesandthe Spa store, the programme will give of a livestock auction mart into a supermarket. money we save could an update on store operations and HRH Prince Charles was very interested in the gobackintothe supply chain and look at how look of the store. Jane Wakeling said of the visit: profit share. Warehouse Focus Week will help "For me, it highlighted the issues rural town stores over this busy period. The centres face and how Sainsbury's can really make second half of the programme will a difference in local communities." Prince Charles focus on key service points at is president of BiC and Peter Davis is chairman. Christmas and party food and \' planning. ,^1. ,-1 4 and 6 December The programme will focus on"' If you want to be boss, jot down what you'd do if perishable trade, looking at best you were in charge for a day and send it to the journal, practice sales and merchandising techniques and stock control. JSainsbury pic. Internal Communications, 33 Holborn, London, EaN2HI * Colleagues will be able to enter a competition to win a super VERY BOSS PRINTE Christmas prize. Tune in to the first If you agreHHHPMHHH^ month's boss, BTV Christmas programme. let the journal knov^, using the contact details. Sharesave offer

SIX MIDLANDS stores are the first supermarkets in on its way the country to sell Sainsbury's Energy gas and electricity thanks to a strategic alliance with ScottishPower "~ 2001 Sharesave In a move that makes Sainsbury's the first UK supermarket to become a utility provider, Sainsbury's r runs from Energywill provide Reward Card holders with both November until gas and electricity. .'December 2001. Customers will be able to sign up to Sainsbury's Invitation packs Energy instore. Sainsbury's will provide all the customer services including billing and iwillbesentto ScottishPower will supply customers' gas and colleagues' home electricity. addresses. If you Alan Shepherd, managing director of Sainsbury's Energy, said: "Sainsbury's Energy is all about offering iipleted the best value and quality service. Our research has shown that customers want the reassurance of a name II year's they know and trust when choosing their energy provider." The stores involved in the trial are at Leamington, Milton Sainsbury's Energy 123 November Keynes, Oldbury Savacentre, Weedon Road, Merry Hill and \ 2001 and Castle Vale. The trial runs until the end of November and if it is have not successful, it will be rolled out nationwide. ;lved your lication pack by I 1 December, I phone the Halifax helpline Stamford Street mi 1800 371761 for ment by development approved iber. SOUTHWARK COUNCIL has granted redeveloped site will be valued at more than ^jcludes an option to buy shares hlif:JA4l1tf:Ui1 permission for the redevelopment of the old £200 million. The new building on Stamford .. five years. The three-year headguarters campus at Blackf riars. Street will be versatile enough to house a option brings a bonus of two-times the Ian Coull, Board director of J Sainsbury single occupier or multi occupiers, allowing monthly contribution, at the end of the pic, said: "We are delighted that we have now us the option of returning to Stamford Street been given the go-ahead to proceed with our once construction is complete." savings term, while the five-year option proposals which form an important stage in The plans incorporate a five-storey provides a bonus of 6.2-times the monthly the regeneration of this part of Southwark. building which rises to 18 storeys at the contribution. "This undoubtedly creates value as we north-east corner, close to the bridge. There Following the successful launch of consider the best ways for realising our will also be a public open space and a 10,000 Internet applications via the Halifax web site property assets. It is estimated that the sg ft Sainsbury's Central supermarket. last year, Sainsbury's is once again offering colleagues the chance to apply for Sharesave on-line. Colleagues who applied for Sharesave on­ Ken says, end this line last year will receive a letter two weeks prior to the launch date, with their on-line user ID. If you experience any problems trolley folly logging on, contact the Halifax on 0800 917 WILLIAM ROACHE, aka Britain's most famous trolley 3355. If you have forgotten your password, handler - Coronation Street's Ken Barlow - has launched Halifax can reset it after asking you a a campaign to combat dumped supermarket trolleys. It's a campaign that has Sainsbury's support. number of security guestions. "Abandoned trolleys cost us money, they are a nuisance To minimise the degree of a scale-down, and an eyesore," said Jennifer Holt, company trolley fleet colleagues should only apply for the amount co-ordinator. "We want to make sure we have enough they actually want to save. Participants can trolleys for our customers and we're also concerned about the environmentalissues. To combat the problem save up to £200 each four-week period. The we have introduced a number of security features such Sainsbury's Share Purchase Plan (SSPP) is a as £1 locks and locking brakes, as well as chaining trolleys completely separate plan from Sharesave. when the store is closed." The £115 four-weekly limit for SSPP is not Speaking at Wilmslow store, William Roache said; included in the £200 maximum for "This is an intensely annoying problem caused by lack of thought, laziness and high spirits. It is such an easy thing Sharesave. to solve. If you're a shopper, return your trolley after you've used it. If you're a supermarket, take better care of your property. And if you're high spirited - find something else to do that doesn't damage the environment!"

PUSHING THE POINT HOME... Actor William Roache Is campaigning against trolley dumping. news awards galore

bites DESIGN MAKES ury's SENSE IN GREENWICH

Greenwich store, picks up f designed with a host of environmentally friendly features, has won the Design Sense Grocer Cu 2001 award for its Innovative approach SAINSBURY'S HAS won the Grocer O and radical rethink of ^^ia '9^m a'"ig^ MB fg J Ba"*^ supermarket design. Outstanding Business Achievement at this The store, built on year's Food Industry Awards. a brownf ield site, One of the retail industry's top accolades, maximises the use of the Grocer Cup is awarded by members of the natural light and consumes up to half Institute of Grocery Distribution. The the power of a presentation was made to group chief conventional executive, Peter Davis, in recognition of his supermarket. outstanding business leadership and for the The judging panel tremendous progress Sainsbury's has made praised architects, Chetwood in transforming its business. Associates, for During the ceremony, Peter said he helping demonstrate accepted the award on behalf of everyone at that big business can use sustainable :,^i"i Sainsbury's. "Without their hard work, thinking to deliver dedication and sheer determination to see commercial success. Sainsbury's succeed, none of what we have brl achieved would have been possible," he said. SAINSBURY'S HAS been awarded the After all, they are the people who know prestigious title of Fresh Produce the customer best." Retailer Of The Year, beating off The Passionate About Fresh Produce competition from Asda, Tesco, Safeway foundation course is one quick, fun and and Morrison, to take the coveted prize. practical way to improve the knowledge Mike Attwood, general manager, and motivation of colleagues. produce, received the award during a "The course teaches 90 per cent of gala dinner at London's Grosvenor what colleagues need to know in just one House Hotel on 27 September. day," said Claire. He said: "This is an outstanding Sainsbury's share of the fresh achievement by at least 10,000 produce market came under serious colleagues involved in what is seen as a pressure during 1999/2000 and Mike team effort. There are around 9,900 Attwood was instrumental in dedicated produce colleagues in our implementing a new strategy to turn stores, and 100 at the business centre, performance around. not to mention people in the supply "In March we were delighted to chain, all of whom have worked achieve our best-ever four weeks' Springfield bakers incredibly hard to achieve this." takings in fresh produce in the history of Judges stressed the standard of Sainsbury's - 21 per cent up on the entries was high, but Sainsbury's stood previous best performance," he said. out as having the most complete fresh "These results are a solid vindication of rise to the occasion produce offering. our strategy." SPRINGFIELD BAKERY manager, Martyn Cardy, has achieved a They said: "Sainsbury's has made a And Ian Merton, director of fresh long-term ambition by winning the In-store BalBlackpool store. "Waiting regular meetings with store for the verdict was incredibly nerve-wracking but it was such colleagues, encouraging them to speak a great feeling when we won," said Martyn. their minds. And they do," she said. Actually getting to the final involvecJ a lot of "It's natural that good ideas for hard work for the Springfield team. They had to mproving our produce offer and answer a questionnaire on topics such as service come from colleagues instore. health and safety, hygiene and teamworking then undergo a half-day assessment by a PERFECT PRODUCE... Sainsbury's stood out as " - --*=****' J'' panel of judges. having the most complete Weekly sales at Springfield have grown fresh produce offering. from £14,000 three years ago to £19,000. ]^):^.4—-^- ^ The bakery team of five bakers, four fresh '-=\ ,„ I confectioners and bakery assistants not fruit S »«' fruit & '=9 only looks after the in-store bakery, but also fruit & "«'' PRIZEWINNERS... the brought-in bread and cake section. "This Martyn with his coveted is a huge advantage," said Martyn. "It means award (left) and the team we see the whole picture." celebrating the win (above). heroes rTiSTnuS There are hundreds of heroes at Sainsbury's and thanks to the Local Heroes scheme, more than £23,000 has been donated to good causes up and down the country. Here are just some of the colleagues who have helped their communities.

Sadie Peachey and Animal lover, Pauline Avice Green help out Nelson works at with the 9th Stockton Savacentre Ballymena Brownie and often helps out at Pack. They are rabbit refuge. Bunny pictured showing the Burrows, by fostering giris what life is like unwanted pets. She behind the scenes at a was quick to apply for Sainsbury's store. a Local Heroes grant for the charity. "Donations like this one are invaluable and we are very grateful r for any help we 3 receive," said Bunny ~f Burrows'founder, 1J Gwen Butler.

'\ :i«^"

Lorraine Freeman, business analyst from the supply o 1 chain, works as a volunteer at the Swan Lifeline *#^1 Sanctuary and the charity Is £100 better off thanks tothe scheme.

/'i When Carol Webster decided to work part-time, she V Banbury's Eleanor Paine was ail ears got herself another part-time job - helping out at the "J^ when she heard about Local Heroes as British Heart Foundation shop in Brighouse. She is she is a voluntary radio presenter for pictured with store manager Colin Meah presenting Horton Hospital's local radio station. the Local Heroes cheque to Margaret Owen, manager of the charity shop. Bromley's Patricia Pike Is a founding member of COBRA (Care of Breast Cancer Recovery Association) so she was delighted f*^'^ to hear about Local Heroes. Barnstaple has four local heroes Patricia (right) is In the form of Hazel Parker, pictured with Shirley Keen, Jeremy Westcott other members and Robert Watson. The four of the group. have raised money for Exmoor Search and Rescue, ilfracombe Sea Cadets, Freedom Trust and Barnstaple Stroke Support Group. Robert and Hazel are pictured with local mayor, John Preston, who - like them - works at the Barnstaple store. news

Sainsbury's staff discount M card expires joins ALL EXISTING staff discount cards expire at the end of December 2001. They will be replaced with a new-style card, valid for the next five years, pay audit through your personnel department during December. Veterans' new issue cards will be sent SAINSBURY'S IS carrying out an directly to their home addresses. employment audit to find out how You will be required to hand in your existing much female colleagues are paid card to obtain your new issue. Further details will compared with their male be published on posters in your location during counterparts. the next month. The audit is part of a wider All colleagues should be aware that, from government review of gender March 2002, the discount card will no longer be equality in the worl

winter meals give warmth

KIRKCALDY'S JS Restaurant has won the breakfast to customers cereal display competition, sponsored by Kellogg's CUSTOMERS VISITING the JS Restaurants Foodservice Solutions, which ran nationally earlier can now sample the winter menu's warming this year. As a result, its staff were rewarded with a delights. DVD player. Available since early October, the winter Marl< Bennett, trading manager for JS Restaurants, menu offers its traditional great-value meals, said: "The month-long competition really drovethe such as the Breakfast, still only £1.99, and business. Cereal sales for the period were up more than Fish and Chips for £3.99, as well as including 50 per cent year on year in the overall estate of meals which tie in with Sainsbury's retail restaurants, with Kirl^caldy seeing a four-fold increase. initiatives. Meals include Liver and Onions, "It proves impressive displays really can help to which is based on the successful ready drive sales. Congratulations to Louise and her team." meal dish, and J's Cod Pie, made instore. Kirl^caldy'sJSR team of manager Louise Simpson, There are also two new and assistants Joanne Brown and Linda Murray, Be Good To Yourself meals, for those raffled the DVD among colleagues, and raised about wanting a healthier alternative. £100, which went towards anight out for the team. Returning to the menu is the Winter Vegetable Bake-by popular demand-as well as the unique Breakfast Picnic and Brunch Stack. Look out for more additions at Christmas and Be Good To Yourself meals in January

WINNING DISPLAY... From I to r: Joanne Brown, Glenn Newton from Kellogg's, Louise Simpson, Mark Bennett and Linda Murray celebrate Kirkcaldy's victory. /

Christmas

The countdown to Kate describes this as being like other exciting ideas. a whole 12-week season, not just a one- an advent calendar, where the New product development off event." Christmas has begun and nearer to Christmas Day, the bigger manager, Lindsay French, says that This yean Sainsbury's is adding to the excitement is. A great new the festive range offers something the festive cheer in the BWS aisle with Sainsbury'sisaheadof advertising campaign will feature for everyone. She adds: exclusive whiskies and malts, and celebrity chef, Jamie Oliver, "Sainsbury's hasn't been known for stocking fillers, such as Smirnoff Vodka the game, having started and friends. its gift ranges in the past, but this with Jelly Beans and Shot Glass. By Instore, the countdown begins year we were given the opportunity November stores will stock more than its instore promotions with gifts and non-food items. Kate to do something very different. For 50 new wines, including a new range of continues: "We're aiming to raise the first time we are competing not Magnums Australian wine and a new earlier than ever before. customer awareness of gifting ideas just with our traditional rivals but Sainsbury's mulled wine. well ahead of the main Christmas with department stores and the likes Even before the early November buying period, things like CDs, kids' of Marks & Spencer and kick-off, Sainsbury's customers had Sainsbury's stores are gearing up videos and beauty products that Wool worths. We've gone for witty, been given a flavour of the festivities with an early start to Christmas. they might ordinarily buy innovative gift ideas to suit most when all the spices and ingredients for This new strategic move for the elsewhere." pockets. We've also given a lot of Christmas cake baking were displayed company is the result of research into These gift items are especially thought to the way we package prominently instore. "The season last year's festive trading pattern. exciting, with ideas ranging from these new product lines, with a really does begin much earlier than Building sales and encouraging party popcorn kits and a groovy combination of more traditional people realise," comments Kate. "And customers to trade up are also smoothie set for whipping up packaging and funkier, adventurous it is going to last longer than ever this style packaging for the fun gift important parts of the Christmas healthy milkshakes or refreshing time round because we're planning a items. Feedback from our customer strategy. Christmas project manager, fruit drinks, to special days out. New Year push as well." focus groups suggests that there Kate Barham says: "We had a good These original gift vouchers provide will be a lot of interest in these lines Christmas in 2000 but didn't compete adrenaline rushes in cars, boats, merchandising in the run-up to Christmas." as well as we should have on market trainsand planes or the A learning point from last year's share. This year, we were determined unadulterated luxury of mind and Kate continues: "By getting campaign was that there wasn't to build an interest in Christmas as body pampering. these non-staple products into enough theatre in stores. Kate early as possible, starting with good- There are also fun tortoise- customers' baskets at the earliest continues: "We didn't have enough to value deals on items such as gifts and shaped salt and pepper pots, an stages of their Christmas thinking, grab customers' attention and make non-food and then gradually phasing organic food hamper, a range of four we hope to set up a chain of thought them pick up products purely on in our Christmas offer It was this seasonal hampers priced from £25 that will then see them start looking impulse. Our merchandising team has phased approach that we missed out to £160, girlie gifts such as glitter at our shelves and planning for their worked really hard to come up with a on last year." make-up kits, and a whole host of big festive food shop. We see this as solution."

8 feature

supply chain by allowing us to hold to spend a little bit more than usual - tools of the trade more stock because we're releasing perhaps trading up Managers are well-equipped to storage space at the back of the from their ordinary vegetables to deal with the Christmas period stores. The displays feature the rich the Tasfe the Difference mini thanks to the Christmas toolkit mulberry red and gold colour scheme vegetables that are part of the sent to all stores in October. The and snowf lakes that were so success­ Christmas range." branded folders include fully showcased earlier this year in To help colleagues encourage information on all aspects of Chingford. More decorations and customers to trade up, an As Christmas trading including festive POS material than ever before Sainsbury's recommends selling marketing, merchandising, will emphasise our festive brand guide has been included in the give a red letter day stock management and a proposition, making Sainsbury's the Christmas toolkit sent to all stores. booklet of hints and tips to make place to shop for Christmas." This gives pointers for colleagues to for Christmas the most of the busiest time Store managers and colleagues guide customers needing help in This Christmas, Experience Gifts will be of year. have not been expected to take on selecting either gifts or foods. It also stocked for the first time in 300 stores. There Look out for more information this exciting new campaign without shows which lines generate the most are 12 exclusive experiences to choose from - on the intranet to help with help, and a series of Christmas profit and provides information that each one presented in an attractive gift box Christmas planning as the roadshows was held around the will give colleagues the confidence along with a beautifully illustrated calendar. festive season gets closer. country in early October. to persuade their customers to trade There's everything from driving a Ferrari to a up to make Christmas even more hot air balloon flight to a day's wine tasting memorable. trading up for two. Prices range from £69 to £240 and Merchandising manager, Jim Kate says store colleagues will play a Kate adds that not all customers because Sainsbury's has selected the best Peters, says the key has been to put vital role in another strand of the will be able to stretch to the Tasfe the available, you can be sure that the gift in more eye-catching secondary campaign - that of getting customers Difference range so the As recipient will have the experience of their life! sites - standalone displays and to trade up. "Christmas is the ideal Sainsbury's recommends concept Don't forget that with ten per cent staff shippers - combined with low and time for this as people are prepared covers all products. Taste the discount applicable, these lines are a really high-level extensions to shelves. He Difference, however, is featuring exciting new and easy gift solution for explains: "We're making much more "We're aiming heavily this season with over 55 new this Christmas! of store capacity, with new base lines introduced specifically for extensions to hold greater amounts to raise Christmas. Bob's here to build sales! of stock on bottom shelves, and "Wouldn't it be wonderful to sit Sainsbury's has launched Bob The Builder - high-level shelf extensions which, customer down to Christmas lunch an exclusive range from The Early Learning although out of customers' reach, awareness of somewhere and know that all the Centre - that's sure to "build" sales in the will prompt purchasing decisions. food is from our Taste the Difference run-up to Christmas! "These high-level shelves helpthe gifting ideas'' range," says Kate. And this isn't an This is a major coup for Sainsbury's as Bob impossible dream as the range The Builder is the number-one pre-school IT'S A GIFT... provides a complete traditional character and will be in the top three Salnsbury'sls Christmas meal - but with a twist. reguested toys this Christmas. It will be the already gearing up for Christmas with For example, there are special glazes main focus in non-foods over the festive gift and non-food fortraditional vegetables, unusual season and, thanks to its exclusivity, has the items instore early. stuffings, a delicious Tasfe the ability to drive new customers into Difference vintage Stilton and hand- Sainsbury's - especially families. finished and garnished gammon. A shipper, holding Bob's products, such as All of these foods in their builders' dough, pocket scribbler and cutter simplest form could feature on a set, should be placed at the front of each store. traditional festive dinner table, so all A television advertisement will also help provide the opportunity for trading boost this massive sales opportunity. up. Kate adds: "We're emphasising And, colleagues are being "^ that customers wanting that little bit given the chance to be part of extra should know that Sainsbury's the action with the £1,000 on has guality products to match the offer for the store with the very best." highest sales in each ( And finally, back to that series of region. The competition will television ads. They will be different be based on sales between 7 from anything Sainsbury's has done October and 8 December. To . before and give Jamie an excellent further increase your 4 opportunity to show off both his store's spending power •% culinary skills and the full potential this Christmas, send a W of our seasonal products. picture of the biggest, ^^ We can't give too much away most exciting way you here, so watch this space for more have promoted Bob's sales in information on the TV campaign. your stores to: Lucy Thurley, ELC, South Marston Park, Swindon, SN3 4TJ. The best for more Information on idea will win £500, second Christmas - see page 2. £300 and third £100. ^&0^^^^ -% s stmas tips

sozzled kumquats Kumquats are available in abundance at present so why not take time and sozzle a few in kilner jars? Take 15 to 20 kumquats and pin-prick each one four or five times. Pop them into a jar with a fresh thumb of ginger, peeled and thinly sliced, then cover with tequila. Seal with a lid and leave for a week or two before exploring. Great with cold cuts of gammon.

For the next two issues, I'll oh no! I've overcooked you're nutsr the cake! If you dry-roast walnuts in a frying be suggesting hints to Fear not if your Christmas cake pan until golden, and add a cup of Soy seems a bit overcooked or dry when sauce, allowing it to evaporate, you make Christmas jobs easier it has finished baking. Simply cover are left with a snack which is simply it with a thick, clean, folded tea towel more-ish on cold winter evenings with -orjustabitquicker-which as it cools. This will help to soften a wee dram of whisky should go down a treat. thetexture. Just recently I tried Meanwhile, a fairly guick way to mashed banana and decorate a cake is to place a pecan nuts, kids' stuff patterned paper doily over your sandwiched between ^^^^,^_, Demanding children migtit enjoy this masterpiece, then dust with icing two slices of ^^^H^IRl tasty little number. Toast some bagels, sugar. Remove the doily and - voila! sourdough or pave croissants or plain white bread. Then bread. These were pan take any over-ripe bananas and brush no fresh parsley? fried in butter until golden them with lemon juice. If you have no fresh parsley for a brown, drizzled with maple shrooms Saute them in some melted butter sauce, use the tops of carrots syrup and served with crispy Why not use an egg- for three minutes. Stir in some honey (washed well) for a delicious, streaky bacon. Marvellous for slicer for those button and a sprinkle of cinnamon, and serve alternative flavour. The Italians do the Boxing Day. mushrooms? It'll give with a dollop of cream or our lovely same with turniptopsandit'soneof a nice even slice. Christmas-flavoured cremefraiche my favourite things tossed with pasta. onions And you can liven-up saute with Calvados. They call it CimedeRapa. Try skewering onions through the mushrooms by adding a few centre with a toothpick to stop them drops of Soy sauce while they chicken tasty cheese falling apart when oven-roasting with are cooking. Or oven-roast Try rubbing mayonnaise over a whole Most cheeses will stay much fresher if a joint. And if you pop onions into the I whole mushrooms with an chicken before roasting it. The skin you wrap them in fresh cabbage freezer for an hour before chopping, I equal measure of balsamic comes up nice and crispy. leaves. Renew the leaves when you'll have no more tears. I vinegar and olive oil. withered. A lovely piece of Caerphilly let them eat cake is sublime with a warm mince pie, and potato peelings Fruitcakes are more moist and tasty if Keens Cheddar is delightful with Next time you get lumbered with crusty roast potatoes you use a mixture of cold black tea warm apple pie. peeling the spuds, why not use Here's a suggestion for creating roast and water for the liguid. Tea adds leftover peel to make sumptuous potatoes with a difference. Shake good depth, flavour and colour. smoky potato crisps? Wash the your favourite instant soup mix over potatoes really well, and dry Then drained,just-boiled spuds, then roast dust with a little smoked paprika as usual in an oven tray with goose fat. marmalade, sir? (special selection). Heat some goose Melt marmalade over just-roasted fat in an oven tray add the peel, and gravy parsnips or add to vanilla ice cream and bake in a hot oven until crisp and Orange zest and sherry are serve with chocolate biscuits for a auburn. These are really delicious gorgeous when added to gravy just really delicious delight. Or how with red pepper mayonnaise. before serving. about glazing a whole gammon joint to roast, then adding marmalade to the collected juices and whisking in a knob of butter. Luscious! 10 i product news whisky galore Can't think of a suitable Christmas present? Why not buy from a selection of whiskies at Sainsbury's. There's one to suit every pocket.

Sainsbury's five-year-old Finest Old big hit with customers, outstripping all Matured Whisky sales forecasts. 70cl £12.99. This popular whisky first went on sale in 1962 - and 15 million bottles have been Highland Park 15-year-old sold since. Once the whiskies are Exclusive to Sainsbury's and developed blended, they are returned to the cask in partnership with the supplier. for three months to ensure an Highland Park is regarded as one of the extraordinarily smooth and balanced best-quality malts produced, and is now finished product,70cl £10.99. one of the top-selling brands in the UK. 70cl £29.99. Sainsbury's 12-year-old Finest Old Matured Whisky Glenmorangie 3 Cask Matured A superb blend made from a unique Another excellent product from one of selection of the finest grain and first- the biggest brand names in the category, class Island and Speyside malt whiskies, this whisky is a world exclusive. all of which have been matured in oak The malt is matured in three casks for at least 12 years. different types of oak, including Rioja Launched at the recent whisky fair in casks, to produce an exceptional and stores, this product has already proved a complex product.70cl £29.99.

ishupwith entertainment pleasure rolls on Cleaning the dishes could soon in bathrooms become a pleasure, thanks to BATHROOM BOREDOM is nowa thing of the past thanks to a new brand of Sainsbury's first-ever entertainment for the toilet-The aromatherapy washing-up liguid. Entertaining Roll! This luxury toilet tissue is now There are even competitions to enter ROLLING OUT... available exclusively at Sainsbury's giving "readers" the opportunity to win Colleagues at Greenwich Each product has been specially formulated pose with Eroll Flush, The using natural, essential oils, which are stores throughout the UK, and benefits fantastic prizes. And since we spend on averagelS months of our lifetimes in the Entertaining Roll mascot, kinder to the skin, and fragrances will National Children's Homes (NCH). For andCedrIc, NCH's stimulate the senses without clinging to the every £1.95 four-pack of The Entertaining bathroom, what better way to pass the friendly dragon, at the Roll sold, 50 pence will be donated to time? launch of the toilet roll. NCH. Sue Byrne, buyer, said: "We're really The surface of The Entertaining Roll keen to support this unusual and fun way citrus mint features a range of quizzes, games, fun to raise money for charity. Not only is it a Citrus mint combines orange and mint, facts and trivia on topics ranging from great-quality product but it also gives our which have revitalising and refreshing music, travel and sport, through to customers the opportunity to win properties. Oranges are rich in both health, current affairs and gardening. fantastic prizes." vitamins B and C, which are good for the skin, helping to revitalise and soothe tension and stress. Meanwhile, Mint is renowned for enhancing overall physical and emotional wellbeing. Its cooling and cleansing properties soothe itchy skin. Pacific prawns provide lavender and camomile Lavender and camomile create the perfect mixture of soothing calmness and perfect cocktail rejuvenation to help you relax and unwind while you wash up. For years, lavender has THE COMPANY has introduced another first for food lovers - Organic been used for its natural healing properties. Prawn Cocktail. The move follows Sainsbury's launch of the first It relaxes and calms, and aids sleep. :^-^ certified organic prawns in the UK in April. Camomile is a natural antiseptic and also Farmed in Ecuador's Bahia region on the Pacific coast, the has soothing qualities, making it perfect for prawns are similar to large, black, tropical tiger prawns, and have relieving dry skin, and helping aches a sweet, natural flavour with a firm texture. Special care is taken and pains. not to damage the ecology of the native mangrove forest surroundingthefarm. This creamy prawn cocktail, which uses a sauce that is also 100 per cent organic, is the perfect hassle-free starter for any occasion. Why not serve it as a delicious starter for your organic Christmas? With no preparation needed, you'll have more time to relax. Alternatively, serve as a tasty topping for a jacket potato or crisp salad - the ideal combination for a light lunch. 11 cent, and the promise of 99 per cent designed to ensure that colleagues in on-shelf availability. the supply chain are the best- With much of the existing supply equipped, best-trained and most chain infrastructure and systems responsive team in grocery more than 20 years old, the Group distribution. has, in recent years, been seriously "It means changing the way we disadvantaged. Competitors' depot work, having a more flexible and networks and systems are known to responsive approach, and being be more modern and efficient. totally committed to offering the best It had been obvious for some time possible customer service that new investment was necessary, standards," he adds. „not only to bring systems up to 21st Unions have also been kept fully century standards, but also to cope involved as part of the ongoing with future growth through store partnershiparrangements being reinvigoration and expansion developed within the supply chain. SEIEE programmes. Generally, colleagues have accepted the need for change. There ill »^ integrated transport have been mixed comments but most Launched just over 12 months ago, people realise improvements are the new supply chain strategy necessary to ensure Sainsbury's involves a radical overhaul of the business transformation is a success. distribution network, the Jim O'Neill, a shop steward at introduction of highly automated Haydock, says: "Martin White made it systems, and a nationally integrated very clear what the vision was and it's transport structure. good to hear it 'straight from the Supply chain director, Martin horse's mouth'. Getting the unions White explains: "Our aim is to create a involved from the start was also a supply chain which is truly recognised positive move." as world class. It is fundamental to Jeff Davis, team leader at Rye making Sainsbury's competitive Park, adds: "What Martin says makes again, and our vision will enable us to sense. We have to change the way we leapfrog the competition." work to be simpler, faster, and more The programme-which aims to together. complete seven years' work in just "We have to move with the times three years - is known as "7 in 3" to to ensure we offer customers what underline the importance of they want." Amui ormationofthesup Itlmescales involved. Tremendous progress has been III I will make a big difference to Martin continues: "The new made since the strategic plans and pound investment colleagues and customers. A new network is far more efficient and will investment were approved by the "just in time" delivery system will provide each store with a 'mother' company last year. plan to transform transport goods to stores as quickly depot from which it will receive the as possible, ensuring that shelves are vast majority of its deliveries." fulfilment factories Sainsbury's supply full of the freshest possible products. The mother depot will make a big A fully automated fulfilment factory The improvements bring the difference to colleagues in stores. It is now operational at Langlands Park, chain into one of the possibility of picking single items, will centralise query handling and all near Glasgow, while non-automated making for much more flexibility in issues relating to store/delivery fulfilment factories have been most advanced and ordering, and new merchandise units service - meaning less paperwork all established at Haydock and Emerald efficient in the can be wheeled straight off lorries on round. Park (Bristol), with the existing to the shop floor without handling. A project of this size and Rotherham depot continuing as world is progressing And it's good news for the bottom complexity could not be successful normal. line, too. Benefits include a reduction without the support of colleagues. Work is now well under way on ^ at a rapid pace. of at least 25 per cent in warehouse Says Martin: "We have embarked on a construction of the first of the new costs, transport costs cut by 30 per far-reaching programme of change. fulfilment factories at Hams Hall, feature I

suppliers and replenish fulfilment factories, as and when required. Distribution costs will be reduced by a combination of the new, integrated transport system and, of the supply chai where appropriate, the supply chain strategy are: taking control of suppliers' transport­ ation and warehousing operations. la replacement of the existing network o Negotiations with suppliers have S; 25 regional distribution centres, with already presented opportunities for II network of larger fulf ilmen reducing costs through Sainsbury's ories, each capable of handlii taking over suppliers' transport 1100 million cases a year operations, renegotiating existing management of transportation o primary hauliers' rates, and the national, integrated basis from tl increased use of Sainsbury's fleet of iory gates to the stores' backi more than 800 vehicles in back-haul replacement of existing core sup. operations. * -'•^in systems with state-of-the- Transport operations are being llnology streamlined with the creation of a delivery of the majority of chang OVING... igy and increased national transport service centre i.*!.-. network in just three years, r Clancy are key to the (NTSC) to oversee all movements b the seven originally planne( -uucess of the project. across the UK and overseas, and the implementation of an advanced near Birmingham, and Waltham management system to make the A wide-ranging programmeto Point on the borders of Hertfordshire "Our aim is to most of both primary (supplier to replace outdated warehouse and other and Essex. create a depot) and secondary (depot to store) supply chain systems is another key Each of these factories will cover distribution. area of the strategy an area of around 650,000 sq ft. The supply chain The national transport service, Sales forecasting has already been automated handling systems and operated by Exel, is already up and centralised within the supply chain other mechanical-handling which is truly running at Rugby, while the through the Hands Off SABRE project, equipment account for more than recognised as introduction of in-cab, satellite-based and roll-out of the new PkMS paperless one-third of overall costs. technology to enable Sainsbury's warehouse management system will Each fulfilment factory will have a world class" fleet to be managed more effectively be launched in coming weeks, after a range which includes ambient, chill is currently being piloted at Haydock period of intensive testing at and produce lines, and will serve at and Rotherham. „_._„_ Rotherham and Northampton. least 70 supermarkets and up to150 local stores. One K line distribution centre is A site for a new fulfilment factory currently under construction at at Greenham Common, near Stoke-on-Trent, while the other Newbury, has been earmarked as a involves a major extension to the replacementforthe Basingstoke existing depot at Rye Park. RDC, and planning permission is Both these centres will feature currently being sought. some of the most sophisticated Additional fulfilment factories will mechanical-handling equipment in the be constructed on sites yet to be world, with a dynamic picking system identified in north London and south for small cases and single items. east London. The new-look network is The new supply chain network will completed by two picking centres at also include two regional distribution Gorton, Manchester, and Park Royal, centres to handle frozen foods - at in west London, to handle home Elstree and Stone - and two deliveries for Internet customers, and additional centres to handle K line a network of primary consolidation ^i:^; (slow-moving) products. centres, which will hold stocks from SHOWING BOTTLE... Chris aims to make a difference to sales at St Clares.

expert, adds: "We can make a real difference in a short space of time. Whenever I write tasting notes for our wines, I can see the bottles going from the shelves. "I do a weekly tasting for customers and I've found it's also a good way of training colleagues. Many customers are surprised to find an off-licence manager in the supermarket, but good advice can make all the difference between drinking a good bottle and a great bottle." David believes the key to the project's success is getting the message out to as many customers as possible. He says: "We're doing a lot of additional tasting in stores because it gives us a chance to show customers what we know, and share our passion. Diners "We have very high standards and it's certainly not easy to become an off-licence manager So scope to really make a difference in suggestions and more information far, we have interviewed 150 people New off-licence their stores and push the business about their wine just by scanning the for 60 positions, and we won't managers will bring forward. bottle," he says. appoint anyone unless we know "Customers want to know more Meanwhile, Chris Hambleton, who they are right for the job." wine lovers flocking to about wine, and Sainsbury's is the joined the St Clares store, Hampton, But there won't be off-licence ideal place for them to find that in August, from Majestic Wine, where managers in every store. "It Sainsbury's stores. knowledge. It's our chance to deliver customers already knew him as an wouldn't be appropriate in some great service to customers." areas," says Allan. "We're only But wine isn't the only area where appointing where the customer The British are a nation of wine off-licence managers can offer "Stores with profile is right." drinkers, but how much do we really expertise. They also know their Although the managers have know about wine? Sainsbury's has bitters from their lagers and can off-licence only been in position for a few now appointed more than 40 new distinguish between a single malt managers are months, there's already proof that off-licence managers to grow sales. and a blended whisky. the initiative is working. Allan Allan Cheesman, director of wine, Each manager is part of a wider consistently concludes: "Initial results show explains: "Wine drinking has team, all of whose members have stores with off-licence managers become an everyday occurrence, passed the industry-leading Wines outperforming are consistently outperforming yet many people yearn for the And Spirits Education Trust (WSET) those without those without them." confidence to try different examinations, with many now LICENCE TO SWILL... varieties. Our new off-licence aspiring to take the coveted them" Stuart (centre) with the Harrogate team. managers are ideally placed to give diploma. advice and help find the perfect wine Stuart Snell, at Harrogate, thinks to drink." the job offers huge potential. His Around 40 people have already store's recent reinvigoration has been recruited at stores, from brought a state-of-the-art BWS Plymouth to Aberdeen. Says David section. "It's a shop within a shop Fairclough, project implementation with a tasting stand, a four-foot manager: "These people are section on organic wine, and even an specialists with a passion for their interactive computer where products. We are giving them the customers can get recipe

14 a history of sister cities innovatio the journal continues its look at Sainsbury's and Shaw's Sainsbury's new food centre is due to open stores in towns and cities bearing the same name. attheHolborn Business Centre laterthis montin - and because it will be visible from Strand Road, the atrium of tiie building, colleagues and Londonderry visitors will be able to see Sainsbury's Picturesquely situated on the banks passion for food in action. But Sainsbury's of the river Foyle, Londonderry is has always had a flair for innovation, right renewed for its historic walls. Built at the expense of the city of London, from the day the first store opened. the 5,124 feet long walls took five HIGH TECHNOLOGY... Sainsbury's years to build and were completed first computer is delivered in 1961 in 1618. 1869 Standing 20 feet tall and 18 feet 1940 thick, they make Derry one of the When John James and Mary When food rationing was introduced finest remaining examples of a Ann Sainsbury opened their during the Second World War, Sainsbury's walled city in the British Isles. first shop at 173 Drury Lane, led the way in ensuring the fair distribution Holborn, London, few people A lesser-known fact about Derry of goods in short supply. Sainsbury's could afford pure food, and is that it was voted one of the ten branch communication system delivered fact file the Sainsbury's shop became best UK cities of its kind to live in by such great service that the Government's Opened: 25 January 2000 one of the first places the London's Civic Trust local food offices came to rely on it for Checkouts: 23 average housewife could buy Meanwhile, the Strand Road information. store has its own claim to fame, in Colleagues: 250 top quality butter, milk and Size: 36,000 sq ft eggs. the form of produce manager, Gareth Scott; assistant manager for Best-selling lines: Local products Sainsbury's first self-service store, at 9-11 meat and fish, Tony McBride; and are popular. These include Doherty 1882 sausages, liqueurs from St Sainsbury's new Croydon London Road, Croydon, offered mind- price controller, Sinead Harkin. boggling choice and convenience to When they are not doing the day job, Brendan's distillery, and Tayto branch opened with what was crisps, which are produced by a then a dazzling array of branded shoppers who'd got used to chronic food they are on the road with their band, shortages and long queues. The shop was Electric Bronze, promoting their family-run company at a nearby cheeses, hams and cooked meats for sale - castle. a far wider choice of fresh provisions than soon regarded as a model for the current CD recording. rival stores could offer. supermarket industry, heralding a revolution in postwar shopping standards. 1903 Red Label tea was launched - the oldest 1961 Sainsbury-brand product on sale today. It Sainsbury's was the first food retailer to took its name from the scarlet seals on the enter the computer age with the original packets and was sold hygienically installation of an EMIDEC1100 computer to pre-pacl

Sainsbury's partnership with banana growers in the Windward Islands is important to the islands'economy and bringing greater choice to customers.

The British organic food market is "It became clear recently that booming - Sainsbury's sells £4 million once protective EU legislation is worth of organic food every week. removed in the next five years, Organic foods are so popular that farmers in the Windwards would customer demand sometimes struggle to compete with large outstrips supply - so Sainsbury's is plantations in Central and South always on the lookout for new organic America. fresh produce sources. "As a result, Sainsbury's decided While Sainsbury's is committed to to find other products they could British sourcing, some produce, such grow which would sustain their as exotic fruit, cannot be grown in the economic growth." UK and must be imported. An Sainsbury's worked with Geest innovative partnership between (part of WIBDECO and responsible Sainsbury's and the Windward Islands for distribution) and the provides the solution. governments of each island to Sainsbury's and the Windward modernise and simplify production. Islands Banana Development and An important strategy was to Exporting Company (WIBDECO) develop value-added products that formed a working partnership in would help farmers diversify their 1999. The aims were to supply high business. quality organic produce to meet "Windwards' bananas are popular growing customer demand in the UK, because they tend to be smaller and and provide a guaranteed market for tastier than those grown on big fruit produced on the islands. plantations," says Chris Slack of Geest. "These small bananas are sold established at a premium in pre-pack bags, relationship meaning the farmers can make a "We have been buying conventional better return." bananas from the Windward Islands The second value-added market is for nearly half a century, so there was for Fairtrade-branded bananas. The an established trading relationship," Fairtrade scheme aims to secure a says Mike Attwood, general manager, better income for small independent fresh produce. growers of crops such as bananas and coffee. Fairtrade products are slightly more expensive, but customers know that a fair price goes directly to the growers, helping them to compete againstbiggersuppliers. Sainsbury's supported the Windwards in establishing itself as a major source

16 of Fairtrade bananas, which make up organic and conventional - which we about ten per cent of production. think could sell well in the UK." •*^\ The third area is organic bananas. The level of Sainsbury's Last year Sainsbury's announced its involvement with the Islands has plans to support extensive organic shown that this is not merely a production on the Islands - Donninica, business proposition. St Lucia, St Vincent and Grenada. Following a discussion with the The Windward Islands are well Attorney General of Dominica about suited for organic production, as old business PCs, last winter Mike crops are grown on small farms using arranged for 25 PCs with printers to traditional methods. There is no be sent to Castle Bruce Secondary aerial crop spraying or heavy reliance School in the east of the island. on pesticides. Even so, the land must "We were updating our systems, OK COMPUTER... Mike Attwood donated 25 PCs to Castle be prepared before it can be used for but the old equipment was still Bruce Secondary School in Dominica. organic farming, to comply with perfectly useable so we sent it over as international standards. a goodwill gesture," says Mike. increasing, so at Sainsbury's we seek Mike Attwood has just returned "The school is now connected to the highest guality of inspection and from the Windward Islands where he the Internet and they are delighted certification using a top-down and attended a ceremonial tree planting with it." bottom-up approach." at the 150-acre River Antoine Estate The organic market in the UK is "The top-down element is using in the north of Grenada. The rest of growing by 40 per cent year on year stringent checks on the certification the land is now in conversion and the and is predicted to rise to £1 billion of suppliers. Sainsbury's has first organic bananas are due instore worth by 2002. Sainsbury's now sells requested that by 2003 all own-label in August 2002. over1,000 organic products across all organic suppliers should be certified categories, with the intention to by inspection bodies accredited to match most conventional products IFOAM (International Federation of By offering the Windwards a with an organic alternative. Organic Agricultural Movements) guaranteed market for organic Sainsbury's work with the standard - a global organic standard. bananas over a five-year period, Windwards is clearly important for "This is an added layer of integrity, Sainsbury's helped the growers the Islands' economy, but the and we are the first UK supermarket secure important development loans partnership is good news for to have this requirement," says to fund the period of conversion. customers too. Robert. "Farmers who want to convert As Sainsbury's looks to expand its The 'bottom-up' element is their land to organic production need organic range still further, projects evaluating organic growers on their •^';^.^.s credit to get them through the such as the Windward Islands farms to check standards and interval before they can begin to sell partnership will mean customers methods of production, improve organic products and recover their have a greater choice of quality availability and where possible costs," says Chris. organic produce on offer, and reduce costs. Since 2000, TOP (The "The banks are now happy to increased sales. Organic Partnership) has enabled advance development loans knowing Sainsbury's to work closely with 19 the growers have a guaranteed key UK organic suppliers to this end. market for their produce." This year, the Elm Farm Research Following a land conversion period Standards are extremely important Centre began evaluations (funded by of one year, the first crop of organic for all Sainsbury's products, but Sainsbury's) with 50 British organic Windwards'bananas will be planted organic produce comes under even growers of salad and vegetables. The purpose is to probe the long-term :*, in January for harvesting mid­ closer scrutiny, due to the specific summer next year. claims made about its growth and sustainability of the current organic Sainsbury's is also working with production. supply chain. Wl BDECO to help farmers diversify UK bodies such as the Soil Forming strong relationships with intotheconventional production of Association certify organic products, suppliers - as in the case of the exotic fruits such as mangoes, but Sainsbury's has gone one step Windward Islands-also helps to coconuts and passion fruit, and further to reassure customers that guarantee standards. Caribbean vegetables like sweet both its UK and imported organic "We aim to develop close links peppersand chillies. produce meet the highest standards. with all our organic suppliers so that '•"*• '/IR^' "We are also investigating "The attraction of the organic we know exactly where products manufactured products such as market has drawn in many come from and there is less chance of nutmeg syrup, which is apparently newcomers recently, who may not compromising quality and integrity. very good with ice cream, and pepper share the philosophy and aims of This level of diligence means sauces," says Mike Attwood. organic farming," says Robert customers can trust Sainsbury's as "The Islands grow and Duxbury, organic technical manager. their source of organic produce," manufacture a lot of products - both "Clearly the risk of fraud is says Robert. .:^^>

17 your letters

donations, Sainsbury's will be I would like to suggest therefore, making a corporate donation and that the colour of deli-bags be matcii all donations made by changed, say to an attractive ice-blue, express yourself colleagues. so they would stand out. This might save customers having greener disposals to telephone later, as well as easing the Maureen Sheldon, sampler, Newhaven: workload for the customer desk and a poem f " """ ournations. With the amount of advertising "runners", who have to take items back. Emma Jackson, administration Angels carry the innocent that you disposals each week, surely there is manager, Crystal Palace: have taken, some way this material could be Beverley Whitfield, senior packaging With all the devastation that has United as one against terror we will recycled. buyer, replies: rocked the world recently, I couldn't fight. It seems that in between the two Brand Design is currently reviewing help being affected as, I am sure, so Freedom will win and put the wrong layers of cardboard there is a the designs of all our instore many others have been, by the scale right. polystyrene layer. Why can't this be packaging, including deli-bags. On all of loss in the US. replaced with corrugated cardboard? packaging, we aim to communicate The poem is a way I expressed So beware to those who caused us This is also very strong and can be one the Sainsbury's message, as well as some of my thoughts, and I wanted to such pain. or two layers. It would enable us to put providing suitable packaging to carry share it with everyone. The world is coming so better start used advertising into the cardboard food home. praying bailer for recycling. We are now looking at new carrier Freedom is stronger The world will look back on this day in At present, sometimes, the bag-dispensing systems to improve The world is black and the sky is grey, wonder. old advertising jams the rubbish the checkouts and reduce problems As the terror unfolds through this And remember that although bombs compactor. such as leftover items. gloom-filled day. are strong freedom is stronger. Buildings fell as disbelieving eyes Terry Robins, packaging Innovations petrol vouchers looked on Following the tragedy at the World manager, replies: Lynne Wells, clerical assistant. But the world willsurviveas freedom Trade Center in New York on The main material now used is Correx, Monks Cross: is strong. 11 September, Sainsbury's has a corrugated polyethylene material The company has been providing pledged Its support to a charity that which is better-suited to recycling in petrol discount vouchers to shoppers, Darkness came as guickly as the first alms to provide relief from hardship the plastic compactor, rather than the which escalate in price as the number tears, or distress for the families of those cardboard compactor. of goods purchased increases. The innocence lost is what the world who lost loved ones. This Includes We have tried corrugated board This is however disadvantageous fears. the emergency services and those and solid board over the past couple of to our regular, weekly shoppers, who Justice will catch up with those who who lost their lives on the aircraft. years but there have been major might only earn a one pence voucher did freedom wrong. In addition to supporting The World problems. Corrugated board tends to each week, and do not do one bulk Justice will win as freedom is strong. Trade Center Disaster Fund by bend and warp in certain areas of a shop every month, which could earn displaying Its leaflets which advise store, for example, over a fridge them four pence vouchers. It will take more than terror to destroy customers on how to make cabinet. The corners also tend to No doubt the marketing become buckled, so they do not look department will have factored this fresh and clean for as long as the into its calculations as to the likely comparing containers current material. cost to the company but it does seem Julie Jarvis, provisions We have looked at trying to wrong that we treat those people, who assistant, Northwich: overcome the bending by using double regularly shop with us, so badly In these days of helping the board, which Improved the situation, Perhaps we should consider the environmentthrough recycling, I but was not a total solution. We are fact that weekly visitors are more would like to know how plastic milk currently working with a corrugated likely to visit the store on a regular containers compare - when board manufacturertoadd a stiffening basis and not shop elsewhere on breaking down - with the old agent which will still allow us to recycle impulse - whereas the once-a-month cardboard holders milk used to be recycle such items, there is the hanging boards. These should have visitor may make a large purchase but supplied in. currently nowhere in the UK the benefit of also being cheaper than will probably not visit to t)uy just one My children, aged five and where this is being done. the Correx boards. or two items. seven, are discussing this topic at In addition, we now pay a We are continuing to review our At a time when detrimental school, and your comments would packaging tax based on the weight materials used to ensure they are publicity is seized on by the press, be really useful. of wrapping we sell to encourage practical and environmentally friendly wouldn't it be a good idea for the reductions in the amount of company to allow people to use a James McKechnie, waste materials used. This tax is most left behind multiple of vouchers up to a maximum manager, Blackfriars, replies: expensive for plastics, so we Judith Phillips, checkout assistant, of four pence per purchase? The plastic bottles we currently use ensure milk bottles are Frome: This would be an opportunity to get to sell most of our milk in have a lightweight, but practical. I have noticed we occasionally have some good publicity and encourage number of advantages over the Plastic milk bottles and tops are items left behind after a customer has our most regular and loyal customers. former cartons. They do not leak all one type of plastic (HOPE), so left the store. Just lately this problem much, so there is less wastage in are much easier to recycle (the has been getting worse, with the Kay Torbett, veteran: delivering the product. This means labels can be washed off at a majority of left-behinds being items Once again I have just thrown away a greater financial saving, as well as recycling plant). from the delicatessen. several one pence vouchers. I am a reduced environmental impact. However, the markets for these Could this be because the colour of disabled and live alone. I am only able And customers prefer them - we materials are very depressed at our carry-out bags, ie, with white and to purchase enough products at a used to get many comments on present. This is why only 64 of our orange writing, is the same as the time to qualify for one or two pence how difficult the cartons were to car parks have recycling banks for colour of the deli-bags, meaning that vouchers because I am physically open and how they often dribbled plastic bottles. deli-bags are not immediately obvious unable to carry heavy bags. when poured. Sainsbury's is working with a when piled with other merchandise Could there not be a system As for recycling, the cartons new government initiative called and empty carry-out bags on theend whereby, on presenting proof of were not just cardboard. They WRAP (Waste and Resources of the till? disability at the customer service or were a sophisticated mix of Action Programme) to develop polythene, aluminium and waxed these markets through measures cardboard. Although it would, such as specifying a high-recycled theoretically, be possible to content in plastic store fittings. Call the journal on 0207282 18 salient points winefc* Barry Starling, BWS assistant, Sidney Street: Is there any way that wines, etc, can have their r shelf-edge label (SEL) printed with a mark so wipe lunch away vegetarians can see, at a glance, what products Ann Faulkner, staff restaurant are suitable for them? assistant, Nantwich: Recently, my two-year-old Allan Cheesman, director of wine, replies: granddaughter, Karlna, came to Thanks for the idea regarding vegetarian stay with me for a few days, and as symbols on wine SELs. We are in fact, as part of she loves the children's lunch the BWS New Look, changing the SEL boxes in the supermarket coffee information to include more product detail, bars, I decided to take her into my including organic and vegetarian symbols. store for lunch. She thoroughly The first stores to benefit from the BWS New enjoyed her meal, but, as with all Look will be the recently refitted Sainsbury's at children of her age, her hands and Harrogate, followed by Durham, Fareham and face were very messy afterwards. New Kingston. We are also looking at ways in The next day we were close to which we can add this data to existing channel Morrison's store, so I decided to tickets. take her into its coffee bar and buy As an aside, the BWS intranet site is a very a children's lunch box. The good source of information, including a full list contents, food-wise, were very of wines suitable for vegetarians. similar to Sainsbury's but there was one added bonus - an rewarding ideas individually wrapped baby wipe. Julie Garner, administration support, Perfect for getting rid of any Leeds Moortown: messy faces and hands. I would like to put forward the idea that we bring Isn't this something which our Reward Card in line with the Tesco Club Card Sainsbury's could take on board, by sending out voucher mail shots to our at very little cost? It was so useful, customers. Also, that customers be allowed to and I feel sure there are many add to their Reward Card points at checkouts by grandparents, like me, who would exchanging cash for points on their cards, so welcome this thoughtful touch. they can save for parties or Christmas, then spend their savings instore. Mark Bennett, trading manager, petrol cash desks, one could penalty if the vacancy cannot be held JS Restaurants, replies: Sonia Hayes, Reward Card marketing exchange one or two pence vouchers open until then. As a father of five, I know exactly manager, replies: for a four pence voucher? I always Why is Sainsbury's not making where you're coming from Ann! We are always looking for ways to improve spend more than £100 per month, but every effort to keep valuable This is a great idea and we'll communication with our Reward Card am penalised for the reasons above. members of staff who do not wish to certainly bear it in mind when we customers. We do not currently mail Reward This is an indirect form of be transferred automatically? review our children's range. Vouchers to customers, but give them the discrimination against elderly and Currently, napkins are available flexibility of redeeming their vouchers disabled people. Mark Davis, project manager, replies: to everyone free of charge. whenever they choose - that day, or to save up I can assure you it is NOT company for a special occasion. Dominic Rowell, marketing policy not to offer staff restaurant A mailing programme is certainly an option manager, value, replies: colleagues jobs within Sainsbury's. to take up their new positions at the and it is something we are considering for the We are currently looking at how to During the consultation process for correct time, to fit in with completion of future, since this would enable us to tailor evolve the petrol promotion, and one the transfer to Eurest, all staff the reinvigoration changes. information to the interests of the customer. of the key objectives is to ensure we restaurant colleagues are being With regard to your second suggestion - of are rewarding the right shoppers. You offered a position with Eurest (on the If I were boss points for cash. The purpose of the scheme is to will hopefully see the results next same terms and conditions), or the SCallard, veteran: thank our customers for shopping with us by year. To date, redemptions have been opportunity to stay with Sainsbury's I would like to congratulate you on the giving them Reward Points, which they can use worth £12.3 million up to period six. working on a different department. excellent series If I were Boss. I really either on at least 1,000 different rewards with Your suggestions are excellent The opportunity for other enjoy reading the articles and hope our partners, or alternatively for discounted ones and we will certainly consider vacancies within the store is they will continue to be printed for shopping. them in our development plans. dependent on the vacancy situation, sometime. If customers want to save for Christmas, etc, and experience has shown that the Obviously not all ideas are good, they could buy saving stamps instore. staffing restaurants vast majority of colleagues who wish but so many are, and would improve Sue McCoy, staff restaurant to remain with Sainsbury's have things for the company, customers assistant, Altrlncham: found a suitable role. and colleagues. I hope these are taken I refer to the article on staff Eurest is the largest contract on board. restaurants, earlier this year, in the caterer in the world and career have your say journal. opportunities are vast for catering Jon Carpenter.yournaf editor, replies: If you have an idea you want to I understand it is company policy colleagues should they wish to pursue It's great to see that If I Were Boss is share with the world or you just NOT to offer staff restaurant a career in catering. such a popular feature! In fact, we'd want to get something off your colleagues jobs with Sainsbury's. From next February, Eurest staff really like to see more 'bosses' come chest, drop a letter or e-mail to They have to apply for jobs instore, restaurants will open four weeks priorto forward, so that's why we've given the the journal at the address on but cannot be released to take up the store reinvigoration opening date. boss a pay rise - each colleague page 2 or phone the number below. Each issue, star letters will be those positions until Eurest Sutcliffe This will give colleagues who wish to featured will get £50. Write in to the highlighted and the author of each takes over, which is surely an unfair remain with Sainsbury's the opportunity address on page 2. sent £10. The editor reserves the right to edit letters and replies for 8057 and give your view publication. 19 down your way

Broadcut to the rescue BROADCUT STORE has donated a cheque for £1,148 to the Fareham and Gosport Inshore Rescue Service, thanks to its penny back scheme. After personnel and training manager, Jenny Pound, and coffee shop assistant, Jean Willis, had presented the cheque, they were taken out for a ride on a lifeboat as a token of the crew's appreciation. ALL AT SEA... Jean Willis (left) and Jenny Pound present the penny back cheque tothe rescue service.

Altrincham floats to the top ALTRINCHAM STORE did wonders for Sainsbury's public relations when it won the Best Float competition at this year's FLOATING AROUND... Altrincham Festival. Altrincham store's Colleagues thought it was float steals the show at probably the Blue Parrot costume the festival. worn by Jackie Harrison which swung itforthem! Stacey swims to glory STACEY JOHNSTONE, who works part-time in Wandsworth's staff restaurant, took part in the Il^li Summer Special Olympics in Cardiff - and swam off with an A TEAM from Chingford amazing five medals. donned walking boots and Her one gold, three silvers stomped ten miles around and one bronze titles all came in London to raise money for the swimming pool. On top of Save the Children's that, Stacey and the rest of her Strollerthon 2001. The swimming team managed to team raised a total of £630 raise £620 for charity, thanks to for the charity. their sponsored swim.

20 _;/**-^r-^, roses all around CIARAN OWENS, duty manager at Forestside, joined Miss Northern I Ireland, Angela McCarthy, for a Teddy Bear's Picnic to launch the City of Belfast International Rose Trials. Sainsbury's sponsors the event's Best Shrub Category

BEARING UP... Ciaran Owens manages to "bear" up to being photographed with Miss Northern Ireland. taking the plunge BRAVE RACHEL Combes, checkout supervisor at Central Croydon, literally fell out of the sky for Wilf's Wheat ^ charity Her sky dive took place in - or rather, above - Maidstone, and she raised more than £900 for treat ^ the National Asthma Campaign. FREE FALLING... Rachel Combes takes the plunge with STOCKTON SAVACENTRE her Hugh Hefner-lookalike instructor. colleague, Wilf Donaldson is a local hero, accordinq to journal correspondent, Barbara Stoneman. Wilf came to tfie rescue when local church, St Cuthbert's, Billingham, needed a wheatsheaf for its harvest festival. Being a former baker, Wilf, now a checkout operator, rose to the occasion and baked the bread, which the store kindly donated free to the church. USING HIS LOAF... Wilf Donaldson with bakery manager, Andrea Maude and the wheatsheaf he baked. on the mend CRAYFORD DUTY manager, Julian Parkhurst, is back at work after being struck down with Guilliam Barre, an illness which attacks the nervous system.Julianwastaken ill while holidaying in Spain, and was brought home by air ambulance and taken to Bromley Hospital, where his condition was critical for nine weeks. WITH THANKS... Julian presents Crayford later held a disco and raised £1,620 thecheguetohis for the intensive care unit that helped save nurse, Ruth. Julian's life. He is now recovering and THANET STORE, in Broadstairs, colleagues are Kent, took the plunge and extremely pleased jumped at the opportunity to he has returned to take part in the seaside resort's work for a few days annual water gala-building a a week. raft and manning a stand on the promenade. While Sandra Hogben and DianneJephcott handed out leafletsand recipe cardsonthe stand, Tom Askew, Tom Mulvihill, Sarah Pettman, Jane Sariff, Phil Neale and Ian Wright built a raft SAND PRACTICE... The Thanet team proved to end all rafts. It was so good that practising on sand they won the raft race and with it, really does work. the winner's trophy

to contribute to a future issue Send your picture and story to the journal, J Sainsbury pic, 33 Holborn, London, EC1N 2HT. 21 have some fun

wordsearch THE clues listed below refer to s L 1 S P 1 N S T R an item of clothing. Can you find T 0 G A N G 1 C E D e wines! the garments in our grid? si U G L R 0 L E L X R Orange is Australia's hotfesf new cool-climate region for wine and Reynolds is the Orange producer! 1. Japanese robe R 0 K 1 M 0 N 0 T 0 the journal is pleased to announce the arrival of Reynolds' 2. Wooden shoe 3. Indian headdress B R U M P V U G A P Little Boomey wines into Sainsbury's stores nationwide. The 4. Neck-warmer Little Boonney Chardonnay (£4.99) and, gold medal-winning, A M B E R E T H L 0 5. South American cloak Little Boomey Cabernet Merlot (£5.99) will be on-shelf just in 6. Hand-warmer N 0 U N T R U E R N time for Christmas, both representing excellent value choices 7. Brimlesscap D U N T 0 0 T T 1 C for the winter party season. 8. Indian dress A R F R M P H lasta and fish, the Little Boomey Chardonnay 9. Ballet skirt S c U s lovely melon and apricot flavours, 10. Roman robe Y A T 0 F D N E T 0 hile its partner, The Little Boomey et Merlot, has red berry and rich plum • s, and is best matched with red meats, ^ .rohg cheeses and rich sauces. 1 Stylishly packaged, the Little Boomey i features its namesake possum quick crossword thin a typical Australian landscape, (cognise and easy to enjoy! ACROSS iebrate the launch of the Little 6. Caller(7) , , Wines, Reynolds is offering one ' ' ' • • • ' Wed(5) Iky reader the chance to win a mixed case Merry (3) 'S) to enjoy over the festive season, Story(9) simply answer the guestion in the : • Suitable (11) H 5. Admit (11) II below and send it in. • 17. A dancer (9) Strange (3) - ISM" entry form: Reynold's Little • k • Near(5) Boomey wines • Sailor (7) The Little Boomey label features which Australian animal? DOWN " • • 1. Last (5) answer: 2. Cover (3) 16 3. Trance (4) name: 4. Game bird (9) • • 18 19 address: 5. Secret (7) 8. Threefold (6) 20 11. Invertebrate(9) work location: 13. Recompense (6) • 22 14. Scribbles (7) contact tel no: 16. Viper(5) 18. Tidy (4) Entries to: Competitions, the journal, J Sainsbury pic, 33 Holborn, 20. Strike (3) London, ECIN 2HT, to arrive no later ttian 3 December. Entrants must • work for or be retired from the Sainsbury Group. Only one entry per person. Ptiotocopies are acceptable. See entry conditions on page 2. i July/August competition winners entry form: wordsearch & crossword Winning the £25 crossword is Sheila Cullander at Sedlescombe Road. The £10 Please attach your completed crossword and/or wordsearch to this form wordsearch goes to I Perry at Basildon Savacentre.

For a list of the winners in the rest of the competitions featured in the July/August name:... issue, please send an SAE to the journal at the address on page 2. address: solutions to October wordsearch 1. Close TEJO L L M and crossword 2. High Across:? Public highway: 3.rar RdBliFs 8 Aggrieve; 9 Need; 10 Hiatus; nKQC L O S EQ I 4. Short 12 Amends; 14 Tedium; 16 Llapse; work location: 5. Little 18 Self; 20 Taciturn; 22 Prime Minister contact tel no: 6. Dark SHORT SD I lOU 7. Long Down:l Quagmire: 2 Floret; Entries to: Competitions, the journal, J Sainsbury pic, 33 Holborn, London, ECIN 2HT, to arrive no later than ESin T Q L O N G QD 8. Hot 3 Ache; 4 Liberate; 5 Chance; 3 December. Entrants must work for or be retired from the Sainsbury Group. Only one entry per person. 6Wane; 11 Sometime; Photocopies are acceptable. One entry will be drawn from the hat for the crossword and one for the 9. Hard 13 Deserter; 15 Infamy; 17 Attest; I Isl I Isis 10. Big 19 Earn; 21 Can't. wordsearch. See entry conditions on page 2. fare comment This goulash is perfect for winter gruel...

fOMB/NETmsp] [BRVE WITH mmsiN&Ls Rice OR 'CSEAMANO POTATOES v&\* solves the lOO & CHOPPED AND \ PAKSLT • winter blues AIR MILES is once again offering you the chance to beat the winter blues with free fun days out - thanks to the launch of Winter Instants 2001. To obtain Winter Instants tickets, customers simply exchange their Reward Vouchers for their chosen attraction at the customer service desk. There are four voucher denominations: 80 miles (two Reward trace your Vouchers), 100 miles (three Reward Vouchers), 120 miles (three Reward Vouchers), 160 miles (four Reward Vouchers). family history Pick up the Winter Instants leaflet instore for a I People have been tracing their family trees fulllistofallparticipating «*»© I for centuries but, with the advent of the attractions. "Vdrcy Internet, genealogy has boomed into one of ^^t(t?i Britain's most popular pastimes. lucky draw ^***»»,.,. Everyone's at it - even Sainsbury's itself. To celebrate the launch of Winter The company can trace its line back to John details, or for James Sainsbury, born in 1844, whose a quote for Instants 2001, AIR MILES is giving away a pair grocery shop in London's Drury Lane research of adult tickets to each of the attractions listed on the I developed beyond his wildest dreams. beyond the British entry form below. To enter, simply complete the form I But the line goes back further than that Isles, without and keep your fingers crossed that yours is the first to - to John's father John, born in 1809, who obligation, contact Anthony be pulled from the hat on 3 December for your chosen worked as a picture-frame maker in Adolphatanthony® attraction. Lambeth and Westminster His father in achievements.co.uk; write to Terms and conditions turn was also called John. 79-82 Northgate, 1) For full details and terms and conditions for ttie Winter Instant ticket promotion, This earliest J Sainsbury lived in Canterbury, Kent CT11BA; call please refer to ttie instore leaflet. 2) Proof of posting is not proof of receipt. 3) Entrants must be over 18 years old and work for or be retired from ttie Sainsbury Blackfriars, London, 200 years ago, and 01227 462618; or check out its Group. 4) The draw will take place on 3/12/01 and winners will be notified in writing by I worked not as a grocer or f ramer, but as a web site at www.achievements.co.uk. 17/12/01.5) The prize is as stated and no cash alternative is available. 6) Travel to and from the attraction is not included in the prize. 7) Prize must be taken by 31/03/02 hatter. 2. A PRIZE DRAW. Fill in the coupon below and send it to the except for British Airways London Eye that is valid until 28/03/02. B)AIRMILESand This variety of places and occupations address on the form. The first three entries drawn will receive a the Flying Boat logo are trademarks of AIR MILES International Trading BV. AIR MILES are held and issued for use subject to AIR MILES Customer and Booking Terms is not unusual in families. It is part of the detailed history of the surname of your choice, exiaining its origin and Conditions. 9) ALL prizes are subject to AIR MILES and its suppliers Customer fascination and excitement of tracing your and meaning, together with early references to it and instances of and Booking Terms and Conditions. 10) AIR MILES ABTA IMos.: C6622 and W1521. family tree. famous people who shared it. Surname histories, which normally sell at £60, are beautifully hand-scrivened on a parchment-style To celebrate its 40th anniversary. entry form: Achievements Of Canterbury, the firm of scroll, and framed. AIR MILES Please tick your choice of attraction: professional genealogists behind Channel 4's acclaimed series Extraordinary ^ n British Airways London Eye n Madame Tussaud's, London Ancestors, is offeringyourna/ readers entry form: Achievements family history n UCI Cinemas (choice of locations nationwide) the following opportunities to uncover Where is Achievements based? their particular family secrets. tl n LivingWell Health Clubs (choice of locations nationwide) 1. A READER OFFER of 12 per cent n Cadbury World, Birmingham answer: I reduction in the cost of tracing your family n Our Dynamic Earth, Edinburgh tree when you guote "the journal" as the name: .. D Belfast Zoo source. For research in the British Isles, address: Achievements normally charges £120 for name: preliminary investigations and £450 for a full round of research. You will receive address: family information to these values for only work location: £83 and £396 respectively. For more surname to be researched: work location: contact tel no: contact tel no: Entries to: Anthony Adolph, Research Director, Achievements Ltd, 79-82 Northgate, Canterbury, Kent CT11BA, to arrive no later than 3 Entries to: Competitions, the journal, J Sainsbury pic, 33 Holborn, December Entrants must work for or be retired from the Sainsbury Group. London, ECIN 2HT, to arrive no later than 3 December. Entrants must Only one entry per person. Photocopies are acceptable. See entry worl< for or be retired from the Sainsbury Group. Only one entry per conditions on page 2. person. Photocopies are acceptable. See entry conditions on page 2. delivering great service at Christmas 12 service tods at Christmas

that's what I call easy Christmas VI I^M Vf ^^ WW I H^ll Wf I ^^^lll I • no price, no delay: Unknown items will be a key focus this Christmas. The aim is to avoid delaying the customer (and those in the queue) as a result of unknown items at the checkouts • turkey ordering will focus on 73 stores as part of our three year plan to deliver great service through the customer ordering process. (You will know Great service is vital at Christmas. already if your store is taking part) I • take customer to product: Research has shown ^•^ II •!! ^"'^i ir II that being friendly and helpful and taking customers to the product has a significant impact on their satisfaction. Let's step this up for •elivenng Great Service tool kit - Christmas. Includes a checklist for colleagues to instore now - plus two great stories ' .. |nd Christmas-specific products in preparation for !Customer queries here to lielp you: You will be provided with a Here from Drumchapel and Horsham. to Help toolkit which allows you to tailor customer service to your store needs (Packers, Car Park Helpers, Umbrellas, Helpers in store) • special deal coupons: If customers find that our wedding service 3 for 2 wine offer has sold out, we'll provide a Sainsbury's to You colleagues had a delivery with a difference wherTTlTey voucher for them to purchase a similar alternative DELIVE. at the same deal were asked to provide the ingredients for a wedding reception. The servi Bride, Margaret Leppard, was so impressed by the service that she the Drumchapel team proved the wrote to Peter Davis. "Linda Gallagher at Drumchapel deserves an award. icing on the cake She met with me and my husband to choose items to be included in the for the bride. order and dealt sympathetically and competently with me in the days prior enjoyable tothe wedding. "The order was delivered on time, in full and with an extra bottle of sparkling wine and a lovely card. We are deeply appreciative of all Linda did Christmas , to make our wedding such a joyous occasion." ' tannoy messages: Instore announcements over the tannoy will support the Christmas marketing/ advertising plan. You will be provided with scripts and timings • Bob the Builder toys - JSRs will have the exclusive range of toys for children to play with and they will be donated to a well known children's charity on steak out Christmas Eve 'did you know' inspiring checklist: Colleagues in Horsham customer Paul Roghair recently wrote about the great service he store (and Business Centre) will have inspiring **'*^^ received from Linden Talbot. "Late one Sunday, I was coming to the end of ideas to talk to customers about and engage fci ^^? my shopping trip and just about to buy the final ingredient - braising steak - them with for a big party when I realised you were out of stock," said Paul. "Linden was extremely polite and helpful. He managed to come up with a suitable alternative for our big dinner with no substitution of quality. He also gave me advice on how to prepare and cook the meat - an excellent example of great customer service." inspiring Christmas i Christmas dinner checklists: In our Christmas brochures, customers in store will be provided with inspiring checklists for Christmas dinner - let's think about how best we can use them in store • gift brochure: Ourgift brochure will include DCPs GREAT STEAK... so that in stores where certain gifts are not Linden's Itnowledqe stocked, colleagues can help the customer identify of meat saved a where gifts are available in other stores via One customer's party. Stop Shop • inspire customers with "BWS hints and tips": Colleagues in store (and the Business Centre) will be provided with credit card sized information prompts with recommended wines for Christmas dinner • try and inspire: in store colleague sampling will provide opportunities for colleagues to try our mouth watering Christmas lines - go out and tell customers how good they are

next issue out in December To contribute to a future issue call 020 7282 8057, or see the e-mail, fax and nnail details on page 2. feature

cent, and the promise of 99 per cent designed to ensure that colleagues in suppliers and replenish fulfilment on-shelf availability. the supply chain are the best- factories, as and when required. dUtrV With much of the existing supply eguipped, best-trained and most Distribution costs will be reduced kj-liliwj chain infrastructure and systems responsive team in grocery by a combination of the new, of the supply chain more than 20 years old, the Group distribution. integrated transport system and, has, in recent years, been seriously "It means changing the way we where appropriate, the supply chain strategy are: s^aW^towrV-i,: disadvantaged. Competitors' depot work, having a more flexible and taking control of suppliers' transport­ networks and systems are known to responsive approach, and being ation and warehousing operations. cement of the existing network of be more modern and efficient. totally committed to offering the best Negotiations with suppliers have (ional distribution centres, with a It had been obvious for some time possible customer service already presented opportunities for network of larger fulfilment that new investment was necessary, standards," he adds. reducing costs through Sainsbury's ies, each capable of handling at not only to bring systems up to 21st Unions have also been kept fully taking over suppliers' transport too million cases a year century standards, but also to cope involved as part of the ongoing operations, renegotiating existing anagement of transportation on a with future growth through store partnership arrangements being primary hauliers' rates, and the itional, integrated basis from the reinvigoration and expansion developed within the supply chain. increased use of Sainsbury's fleet of ctory gates to the stores' backdoors programmes. Generally colleagues have more than 800 vehicles in back-haul placement of existing core supply accepted the need for change. There operations. lain systems with state-of-the-art integrated transport have been mixed comments but most Transport operations are being logy Launched just over 12 months ago, people realise improvements are streamlined with the creation of a ivery of the majority of changes to ~ KEEPjOt^OVING... the new supply chain strategy necessary to ensure Sainsbury's qy and increased national transport service centre Detwork injust three years, rathe involves a radical overhaul of the business transformation is a success. ncyare key tothe (NTSC) to oversee all movements be seven originally planned. uocess of the project. distribution network, the Jim O'Neill, a shop steward at across the UK and overseas, and the introduction of highly automated Haydock, says: "Martin White made it implementation of an advanced systems, and a nationally integrated very clear what the vision was and it's near Birmingham, and Waltham management system to make the A wide-ranging programme to transport structure. good to hear it 'straight from the Point on the borders of Hertfordshire "Our aim is to most of both primary (supplier to replace outdated warehouse and other Supply chain director, Martin horse's mouth'. Getting the unions and Essex. create a depot) and secondary (depot to store) supply chain systems is another key White explains: "Our aim is to create a involved from the start was also a Each of these factories will cover distribution. area of the strategy. supply chain which is truly recognised positive move." an area of around 650,000 sq ft. The supply chain The national transport service, Sales forecasting has already been as world class. It is fundamental to Jeff Davis, team leader at Rye automated handling systems and operated by Exel, is already up and centralised within the supply chain making Sainsbury's competitive Park, adds: "What Martin says makes other mechanical-handling which is truly running at Rugby, while the through the Hands Off SABRE project, again, and our vision will enable us to sense. We have to change the way we equipment account for more than recognised as introduction of in-cab, satellite-based and roll-out of the new PkMS paperless leapfrog the competition." work to be simpler, faster, and more one-third of overall costs. technology to enable Sainsbury's warehouse management system will The programme - which aims to together. Each fulfilment factory will have a world class" fleet to be managed more effectively be launched in coming weeks, after a complete seven years' work in just "We have to move with the times range which includes ambient, chill is currently being piloted at Haydock period of intensive testing at three years - is known as "7 in 3" to to ensure we offer customers what and produce lines, and will serve at and Rotherham. Rotherham and Northampton. underline the importance of they want." least 70 supermarkets and up to 150 A multi-million The transformation of tfie supply timescales involved. Tremendous progress has been local stores. One K line distribution centre is chain will make a big difference to Martin continues: "The new made since the strategic plans and A site for a new fulfilment factory currently under construction at pound investment colleagues and customers. A new network is far more efficient and will investment were approved by the at Greenham Common, near Stoke-on-Trent, while the other "just in time" delivery system will provide each store with a 'mother' company last year. Newbury, has been earmarked as a involves a major extension to the plan to transform transport goods to stores as guickly depot from which it will receive the replacement for the Basingstoke existing depot at Rye Park. •^ ^ as possible, ensuring that shelves are vast majority of its deliveries." fulfilment factories RDC, and planning permission is Both these centres will feature J Sainsbury's supply full of the freshest possible products. The mother depot will make a big A fully automated fulfilment factory currently being sought. some of the most sophisticated The improvements bring the difference to colleagues in stores. It is now operational at Langlands Park, Additional fulfilment factories will mechanical-handling equipment in the chain into one of the possibility of picking single items, will centralise guery handling and all near Glasgow, while non-automated be constructed on sites yet to be world, with a dynamic picking system making for much more flexibility in issues relating to store/delivery fulfilment factories have been identified in north London and south for small cases and single items. most advanced and ordering, and new merchandise units service - meaning less paperwork all established at Haydock and Emerald east London. The new-look network is 41" efficient in the can be wheeled straight off lorries on round. Park (Bristol), with the existing The new supply chain network will completed by two picking centres at 1 tothe shop floor without handling. A project of this size and Rotherham depot continuing as also include two regional distribution Gorton, Manchester, and Park Royal, t world is progressing And it's good news for the bottom complexity could not be successful normal. centres to handle frozen foods - at in west London, to handle home 1 line, too. Benefits include a reduction without the support of colleagues. Work is now welt under way on Elstreeand Stone- and two deliveries for Internet customers, and ata rapid pace. of at least 25 per cent in warehouse Says Martin: "We have embarked on a construction of the first of the new additional centres to handle K line a network of primary consolidation M costs, transport costs cut by 30 per far-reaching programme of change. fulfilment factories at Hams Hall, (slow-moving) products. centres, which will hold stocks from feature

of Fairtrade bananas, which make up organic and conventional - which we about ten per cent of production. think could sell well in the UK." The third area is organic bananas. The level of Sainsbury's Last year Sainsbury's announced its involvement with the Islands has plans to support extensive organic shown that this is not merely a production on the Islands - Dominica, business proposition. St Lucia, St Vincent and Grenada. Following a discussion with the The Windward Islands are well Attorney General of Dominica about suited for organic production, as old business PCs, last winter Mike crops are grown on small farms using arranged for 25 PCs with printers to Sainsbury's partnership with banana traditional methods. There is no be sent to Castle Bruce Secondary aerial crop spraying or heavy reliance School in the east of the island. on pesticides. Even so, the land must "We were updating our systems, OK COMPUTER... growers in the Windward Islands is Mike Attwood donated 25 PCs to Castle be prepared before it can be used for but the old equipment was still Bruce Secondary School in Dominica. important to the islands'economy and organic farming, to comply with perfectly useable so we sent it over as international standards. a goodwill gesture," says Mike. increasing, SO at Sainsbury's we seek bringing greater choice to customers. Mike Attwood hasjust returned "The school is now connected to the highest quality of inspection and from the Windward Islands where he the Internet and they are delighted certification using a top-down and attended a ceremonial tree planting with it." bottom-up approach." at the 150-acre River Antoine Estate The organic market in the UK is "The top-down element is using The British organic food market is "It became clear recently that in the north of Grenada. The rest of growing by 40 per cent year on year stringent checks on the certification booming - Sainsbury's sells £4 million once protective EU legislation is the land is now in conversion and the and is predicted to rise to £1 billion of suppliers. Sainsbury's has worth of organic food every week. removed in the next five years, first organic bananas are due instore worth by 2002. Sainsbury's now sells reguested that by 2003 all own-label Organic foods are so popular that farmers in the Windwards would in August 2002. over 1,000 organic products across all organic suppliers should be certified customer demand sometimes struggle to compete with large categories, with the intention to by inspection bodies accredited to outstrips supply - so Sainsbury's is plantations in Central and South match most conventional products IFOAM (International Federation of always on the lookout for new organic America. By offering the Windwards a with an organic alternative. Organic Agricultural Movements) fresh produce sources. "As a result, Sainsbury's decided guaranteed market for organic Sainsbury's work with the standard -a global organic standard. Wtiiie Sainsbury's is committed to to find other products they could bananas over a five-year period, Windwards is clearly important for "This is an added layer of integrity, British sourcing, some produce, such grow which would sustain their Sainsbury's helped the growers the Islands' economy, but the and we are the first UK supermarket as exotic fruit, cannot be grown in the economic growth." secure important development loans partnership is good news for to have this requirement," says UK and must be imported. An Sainsbury's worked with Geest to fund the period of conversion. customers too. Robert. innovative partnership between (part of WIBDECO and responsible "Farmers who want to convert As Sainsbury's looks to expand its The 'bottom-up' element is Sainsbury's and the Windward Islands fordistribution)andthe their land to organic production need organic range still further, projects evaluating organic growers on their provides the solution. governments of each island to credit to get them through the such as the Windward Islands farms to check standards and Sainsbury's and the Windward modernise and simplify production. interval before they can begin to sell partnership will mean customers methods of production, improve Islands Banana Development and An important strategy was to organic products and recover their have a greater choice of quality availability and where possible Exporting Company (WIBDECO) develop value-added productsthat costs," says Chris. organic produce on offer, and reduce costs. Since 2000, TOP (The formed a working partnership in would help farmers diversify their "The banks are now happy to increased sales. Organic Partnership) has enabled 1999. The aims were to supply high business. advance development loans knowing Sainsbury's to work closely with 19 quality organic produce to meet "Windwards' bananas are popular the growers have a guaranteed key UK organic suppliers to this end. growing customer demand in the UK, because they tend to be smaller and market for their produce." This year, the Elm Farm Research and provide a guaranteed market for tastier than those grown on big Following a land conversion period Standards are extremely important Centre began evaluations (funded by fruit produced on the islands. plantations," says Chris Slack of of one year, the first crop of organic for all Sainsbury's products, but Sainsbury's) with 50 British organic Geest, "These small bananas are sold Windwards' bananas will be planted organic produce comes under even growers of salad and vegetables. The at a premium in pre-pack bags, in January for harvesting mid­ closer scrutiny, due to the specific purpose is to probe the long-term meaning the farmers can make a summer next year. claims made about its growth and sustainability of the current organic "We have been buying conventional better return." Sainsbury'sisalso working with production. supply chain. bananas from the Windward Islands The second value-added market is WIBDECO to help farmers diversify UK bodies such as the Soil Forming strong relationships with for nearly half a century, so there was for Fairtrade-branded bananas. The into the conventional production of Association certify organic products, suppliers-as in the case of the an established trading relationship," Fairtrade scheme aims to secure a exotic fruits such as mangoes, but Sainsbury's has gone one step Windward Islands - also helps to says Mike Attwood, general manager, better income for small independent coconuts and passion fruit, and further to reassure customers that guarantee standards. fresh produce. growers of crops such as bananas Caribbean vegetables like sweet both its UK and imported organic "We aim to develop close links and coffee. peppers and chillies. produce meet the highest standards. with all ourorganic suppliers so that Fairtrade products are slightly "We are also investigating "The attraction of the organic we know exactly where products more expensive, but customers know manufactured products such as market has drawn in many come from and there is less chance of that a fair price goes directly to the nutmeg syrup, which is apparently newcomers recently, who may not compromising guality and integrity. growers, helping them to compete very good with ice cream, and pepper share the philosophy and aims of This level of diligence means against biggersuppliers. Sainsbury's sauces," says Mike Attwood. organic farming," says Robert customers can trust Sainsbury's as supported the Windwards in "The Islands grow and Duxbury, organic technical manager. their source of organic produce," establishing itself asamajorsource manufacture a lot of products - both "Clearly the risk of fraud is says Robert.

16 17 have some fun

wordsearch /^ THE clues listed below refer to s L 1 S P 1 N S T R an item of clottiing. Can you find T 0 G A N G 1 C E D fare comment This goulash is perfect for winter gruel... ttie garments in our grid? win Orange wines! U G L R 0 L E L X R Orange is Australia's hottest new cool-climate region for wine and Reynolds is the Orange producer! 1. Japanese robe R 0 K 1 M 0 N 0 T 0 l^pv iTasp •.ITBSP ^^PP lOOMU BRVEi^rTH 3H0ULP£R m^ CHOPPBZ3 •-OUR mm s/N&LE I RIC£ OK thejournal is pleased to announce ttie arrival of Reynolds' 2. Wooden shoe QARUC ANO 'VV/THSOML. B POTATOES vfc# solves the ^-o r'OJBes. ^REAMAND 3. Indian headdress B R U lA P V U G A P SMOK/N& ROT WATER AND VE&&/ES. Little Boomey wines into Sainsbury's stores nationwide. The toom & CHOPPED 4. Neck-warmer A M B E R E T H L 0 Little Boomey Ctiardonnay (£4.99) and, gold medal-winning, 5. Soutti American cloak Little Boomey Cabernet Merlot (£5.99) will be on-shelf just in 6. Hand-warmer N 0 U N T R U E R N winter blues time for Ctirtstmas, both representing excellent value choices 7. Brimlesscap D U N T 0 O T T 1 C for the winter party season. 8. Indian dress AIR MILES is once again offering you the chance to beat Perfect with pasta and fish, the Little Boomey Chardonnay 9. Ballet skirt S c A R F R U M P H the winter blues with free fun days out - thanks to the has lovely melon and apricot flavours. 10. Roman robe Y A T 0 F D N E T 0 launch of Winter Instants 2001. ile its partner. The Little Boomey To obtain Winter Instants tickets, customers simply . ..^t Merlot, has red berry and rich plum exchange their Reward Vouchers for their chosen /ours, and is best matched with red meats, attraction at the customer service desk. There are four cheeses and rich sauces, voucher denominations: 80 miles (two Reward tylishly packaged, the Little Boomey M trace your Vouchers), 100 miles (three Reward Vouchers), 120 wine label features its namesake possum quick crossword miles (three Reward Vouchers), 160 miles (four Reward hidden within a typical Australian landscape. Vouchers). Easy to recognise and easy to enjoy! Pick up the Winter ' To celebrate the launch of the Little ACROSS family history Instants leaflet instore for a ^ 6. Caller (7) I Boomey wines, Reynolds is offering one People have been tracing their family trees fuillist of all participating ^^Vt/Af 7. Wed (5) for centuries but, with the advent of the attractions. **'tf Q^ lucky reader the chance to win a mixed case 9. Merry (3) Internet, genealogy has boomed into one of (12 bottles) to enjoy over the festive season, 10. Story (9) Britain's most popular pastimes. ra zr ^ ^ — Toenter.simplyanswertheguestioninthe 12. Suitable (11) lucky draw Everyone's at it - even Sainsbury's itself. 'below and send it in. 15. Admit (11) Tocelebrate the launch of WiiiLti Thecompany can trace its line back to John details, or for 17. A dancer (9) Instants 2001, AIR MILES is giving away a pair James Sainsbury, born in 1844, whose a quote for 19. Strange (3) grocery shop in London's Drury Lane research of adult tickets to each of the attractions listed on the 21. Near (5) entry form: Reynold's Little developed beyond his wildest dreams. entry form below. To enter, simply complete the form 22. Sailor(7) beyond the British Boomey wines But the line goes back further than that Isles, without and keep your fingers crossed that yours is the first to The Little Boomey label features which Australian animal? DOWN - to John's father John, born in 1809, who obligation, contact Anthony be pulled from the hat on 3 December for your chosen worked as a picture-frame maker in 1. Last (5) Adolphatanthony@ attraction. Lambeth and Westminster. His father in answer: 2. Cover(3) achievements.co.uk; write to turn wasalso called John. Terms and conditions 3. Trance (4) 79-82 Northgate, DForlull details and terms andcondit ions tor the Winler Instant ticket promotion, name: This earliest J Sainsbury lived in Canterbury, Kent CT11BA:cal please referlotfieinstoreleatlel.2) Proof of postinqisnotproot of receipt. 4. Gamebird(9) 3) Entrants must be over 18 years olOandworli for or be retiredfrom the Sainsbury address: 5. Secret (7) Blackf riars, London, 200 years ago, and 01227 462618; or check out its Group. 4) Ttie draw will take place on 3/12/01 and winners will be notified in writing by worked not as a grocer or framer, but as a web site at www.achievements.co.uk, 17/12/01.5)Theprizeisasstatedand no cash alternativeis available. 6)Travel toand 8. Threefold (6) from the attraction is not included in the prize.?) Prize must be taken by 3t/03/02 11. Invertebrate (9) hatter. 2. A PRIZE DRAW. Fill in the coupon below and send it to the except for British Airways London Eye that is valid until 28/03/02.8) AIRMILESand This variety of places and occupations address on the form. The first three entries drawn will receive a the Flying Boat logo are trademarks of AIR MILES International Trading BV. AIR work location: 13. Recompense (6) MiLESare held ana issued for usesubiect to AIR MILES Customer and Booking Terms 14. Scribbles (7) isnotunusualinfamilies.lt is part of the detailed history of the surname of your choice, exiaining its origin and Conditions.91 ALL prizesaresubjecttoAIRMILESanditssuppliers Customer and Booking Terms and Conditions. 10) AIR MILES ABTA Nos,; C5622and W1521. contact tel no: 16. Viper(5) fascination and excitement of tracing your and meaning, together with early references to it and instances of 18. Tidy(4) family tree. famous people who shared it. Surname histories, which normally Entries to: Competitions, the journal. J Sainsburyplc. 33 Holborn, To celebrate its 40th anniversary, sell at £60, are beautifully hand-scrivened on a parchment-style London. EC1N 2HT, to arrive no later ttian 3 December. Entrants must 20. Strike(3) entryform:AIR MILES Achievements Of Canterbury, the firm of scroll, and framed. work for or be retired from ttie Sainsbury Group. Only one entry per Please tick your choice of attraction: person. Ptiotocopies are acceptable. See entry conditions on page 2. professional genealogists behind Channel 4's acclaimed series Extraordinary 1 n British Airways London Eye D Madame Tussaud's, London Ancestors, is offeringjourna/readers entry form: Achievements family history n UCI Cinemas (choice of locations nationwide) the following opportunities to uncover Where is Achievements based? their particular family secrets. T n LivingWell Health Clubs (choice of locations nationwide) July/August competition winners 1. A READER OFFER of 12 per cent n Cadbury World, Birmingham entry form: wordsearch & crossword answer: Winning the £25 crossword is Sheila Cullander at Sedlescombe Road. The £10 Please attach your completed crossword and/or wordsearch to this form reduction in the cost of tracing your family n Our Dynamic Earth, Edinburgh wordsearch goes to I Perry at Basildon Savacentre, tree when you quote "thejournal" as the name: D Belfast Zoo name: For a list of the winners in the rest of the competitions featured in the July/August source. For research in the British Isles, issue, please send an SAE to thejourndl at the address on page 2. address: address: Achievements normally charges £120 for name: solutions to October wordsearch preliminary investigations and £450 for a full round of research. You will receive address: and crossword family information to these values for only work location: Across:? Public hignway; £83 and £396 respectively. For more 8 Aggrieve: 9 Need; 10 Hiatus; surname to be researched:. 12 Amends; 14 Tedium; 16 Elapse; work location: work location: 18 Self; 20 Taciturn; 22 Prime contacttel no: Minister. contact tel no: contact tel no: Entries to: Anthony Adolph, Research Director, Achievements Ltd, Down: 10uagmire: 2 Floret; Entries to: Competitions, the journal, J Sainsbury pic, 33 Holborn, London, ECIN 2HT toarrive no later than 79-82 Norttiqate, Canterbury, Kent CTl IBA, to arrive no later ttian 3 Entries to: Competitions, tt]ejournal. J Sainsbury pic, 33 Holborn, 3 Ache; 4 Liberate; 5 Chance; 3 December. Entrants must work foror be retired from the Sainsbury Group. Only one entry per person. December. Entrants must work for or be retiredfrom the Sainsbury Group. London, ECIN 2HT, toarrive no later than 3 December. Entrants must 6 Wane; 11 Somel ime; Pfiotocopies are acceptable. One entry will be drawn from ttie tiat for the crossword and one for ttie 13 Deserter; 15 Infamy; 17 Attest; Only one entry per person. Photocopies are acceptable. See entry work foror be retired from the Sainsbury Group. Only one entry per 19 Earn; 21 Can't. wordsearch. See entry conditions on page 2. conditions on page 2. person. Photocopies are acceptable. See entry conditions on page 2.