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The Journal Nov 2001

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The Journal Nov 2001 f November 2001 making ffiSEEE «c^ the supply chain ehvering go bananas the goods in the Windwards' for everyone at the Sainsbury Group • for everyone at the Sainsbury Group • forSveryoi contents features heroes hall of fame 6 more than £23,000 has been donated to good causes thanks to Local Heroes Christmas countdown 8-9 Christmas is coming early this year with good value deals on gifts and non-foods supDiv and demand 12-13 the transformation of the supply chain booze brothers 14 new off-licence managers will bring wine lovers flocking to stores ... from supply chain director, Martin White going bananas 16-17 Sainsbury's partnership with Here in the Supply Chain, we have embarked on a huge transformation programme, designed to create a banana growers in the Windward world-class grocery distribution operation to be Islands completed in three years. Our focus is on the creation of an 'end to end' supply chain which harnesses advanced technology and provides our stores with the guality and reliability of regulars service they need. We are doing this within the framework of the news 3-5,7J0-11J5 'faster, simpler, together' philosophy and have launched a radical programme of change which is not express yourself 18 only about new warehouses, better transport and state- of-the-art systems, but also about our colleagues and down your way 20 our culture. delivering great service 24 We have engaged Supply Chain colleagues, unions and stakeholders from all parts of the business in a wide-reaching initiative designed to create a new climate of flexibility, accountability, responsibility and competitions and offers professionalism. Meanwhile, work on the construction of a new win a case of wine 22 network of distribution centres is well under way and we are already introducing some of the new technology £25 crossword and £10 wordsearch 22 that will ensure we are leading our competitors. discover your family history 23 Right now our immediate challenge is Christmas. We are gearing up for what will undoubtedly be the win winter instant tickets with AIR MILES 23 biggest Christmas period we have ever had to manage, with record volumes and little or no room for error. cover story Reinvigoration of the stores has meant increased OPEN ALL HOURS... the supply chain is gearing sales with more goods available on the shelves but less up to deliver great service - pages 12-13 warehouse space at the back of stores. Supplying the stores throughout this vital period has already involved months of planning, with to contribute write to: the journal, J Sainsbury pic, Internal colleagues from every area of [he business involved - Communications, 33 Holborn, London, EC1N 2HT from the buyers in the trading departments, store or telephone: 020 7282 8057 colleagues, forecasting managers, depot managers and asl< for Sainsbury'sy'ourna/ and many others. or e-mail: [email protected] To cope with the increased demand we have or fax: 020 7282 8062 already introduced more capacity into the Supply for general Sainsbury's Inquiries call: 020 7695 6000 Chain, bringing relief depots at Corby and Aylesford on stream earlier than ever to support Christmas trading. We will be pulling out all the stops to give the stores manaqinq editors: Greg Dawson, Liz Young the best possible service. As the saying goes 'if you get the journal is designed, written and produced on behalf customers for Christmas, you have them for the rest of of J Sainsbury pic's internal communications department the year'. by Citigate Publishing, 26 Finsbury Square, LondonEC2A1SH Printed by Parvenu Press Ltd While Sainsbury's and its agents make every effort to ensure ttiat your prize or any reader offer Is satisfactory, to tfie maximum effect permitted by law, Sainsbury's shall not be liable for any loss, mental distress or disappointment you suffer as a result of the prize or reader offer not meeting your expectations or satisfying your personal preferences. Queries on prizes or reader offers should be addressed to the promoter. news millions more price cuts announced bites IN OCTOBER, Sainsbury's LATEST FIGURES announced a further £100 SHOW BUSINESS million worth of price cuts - ISONTRACK bringing the total invested Sainsbury'shas since January this year to announced second quarter trading £250 million, with cuts on Graham O'Connor, car park customer service figures showing that morethan 5,000 lines. assistant at Mosborougli, Sheffield, steps into sales are up by 7.7 Group chief executive, per cent and like-for- Peter Davis, said: "We have the boss's shoes this month. like sales have grown by 6 per cent been refocusing ourtrading (excluding petrol). platform back to a I would review all hours on the productivity factor. The PF is A total of 50 combination of quality based on the number of items going through the tills. A lot of stores have been service and value. And we have made great progress with reinvigoratedlnthe people come into our store to buy a small amount of items and last six months. our quality campaign, launched in summer 2000, and are that means the baskets-only queues can get quite long, so we "This is the third making a real impact with Delivering Great Service. don't have enough checkout colleagues on duty. As a result, consecutive quarter "During the year, we have maintained a competitive we have to bring people off other departments to cover this where total sales pricing position, with significant investment in price cuts uplifts are work. It's a particular problem in our store and means we don't significantly better and extra promotions to give customers even better all- have the right people in the right place at the right time. than in previous round value. Individual stores should be able to employ people based on years and exceed "It was always our intention to re-emphasise the the number of customers as well as items, and not have a industry averages," competitive part of our value strategy this autumn. A said Peter Davis. productivity factor imposed on them. "This shows our central feature is a TV campaign, featuring Jamie Oliver, It would also help if people were contracted for a certain First for Food highlighting the strength of our promotions and number of hours every week. We are often short-staffed and strategy is working. special offers." We are offering our seem to be running on overtime. If everyone knew the hours customers they were needed on a regular basis, then less time would be outstanding quality spent trying to persuade people to work in their time off. and great service at I would also let individual stores have their own closing competitive prices." times to suit their own premises. Mosborough is sited at the Crystal Peaks shopping centre where most shops close at 6pm, yet we stay open until 8pm. What's the point of opening until 8pm if nobody comes in after 7pm? Deliveries is another area that needs addressing. We must make sure they are on time. I have worked on the back door waiting for a 5.30pm delivery that didn't arrive until hours countdown to later. By that time, some shelves are empty and shoppers looking for a particular item could go away empty-handed. Christmas from BTV Also, the wastage and stacking of products from T for the special deliveries really needs looking into. It sometimes seems as if s programmes for all items are just stacked with no thought, so perishable and colleagues. The programmes will fragile items are right at the bottom of the heap. People really be transmitted at 11am and royal visit should take more care because all we do repeated at 2.30pm on Tuesdays is send the damaged goods back to and Thursdays. the warehouse, anyway """ to new site I would like to see the 6 and 8 November JANE WAKELING, Sainsbury's regionallty company investing in a roving The first programme will outline manager, met Prince Charles at the site of the new microphone to tell customers this year's trading and marketing Cockermouth store in Cumbria on a visit about store information. If we strategy introduced by Sara Weller organised by Business in the Community (BiC). don't sell our reduced items, and Stuart Mitchell. It will also look The visit showed industry leaders first-hand the then we lose money by getting at the first key trading area of non- problems rural communties face. rid of it. If we employed people to foods and gifts. Prince Charles took a party of industry advertise reduced items and 20 and 22 November leaders to Cockermouth where Sainsbury's has special offers, they would pay To be filmed at the Leamington overwhelming local support for its regeneration forthemselvesandthe Spa store, the programme will give of a livestock auction mart into a supermarket. money we save could an update on store operations and HRH Prince Charles was very interested in the gobackintothe supply chain and look at how look of the store. Jane Wakeling said of the visit: profit share. Warehouse Focus Week will help "For me, it highlighted the issues rural town stores over this busy period. The centres face and how Sainsbury's can really make second half of the programme will a difference in local communities." Prince Charles focus on key service points at is president of BiC and Peter Davis is chairman. Christmas and party food and \' planning. ,^1. ,-1 4 and 6 December The programme will focus on"' If you want to be boss, jot down what you'd do if perishable trade, looking at best you were in charge for a day and send it to the journal, practice sales and merchandising techniques and stock control.
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