Annual Review 2003 Contents

02 Saving lives

04 ER for pets

06 Keeping them healthy

08 Thanks for your support

10 Making a commitment

12 A job well done

14 PDSA PetAid service locations

15 PDSA shop and fundraising group locations

16 Income and expenditure

01 A message from the Director General

Every working day PDSA veterinary caseloads ensure they treat a PDSA’s ongoing commitment to staff treat, free of charge, more than broader range of injury and illness promoting responsible pet 4,500 sick and injured pets. All are in a year than many of their ownership was further emphasised animals belonging to the most private practice colleagues see in with a third year of the PDSA vulnerable people in society, people an entire career. PetCheck programme to provide pet who, quite simply, are unable to care advice and information as well afford private veterinary fees and I am sure that our founder, Maria as free health checks for dogs. who, when their pet needs medical Dickin, would be delighted with The charity also launched PDSA treatment, have nowhere else to what is achieved for sick and National PetCheck Week to raise injured animals in PDSA PetAid awareness of the need for pets to hospitals. I am equally sure that she be registered with a veterinary would not expect us to rest on our surgeon, and introduced a series laurels. She would certainly remind of new responsible pet care us that we still need to reach many information leaflets, supported more eligible clients and their pets. by a variety of media activities Savinglives So, I am pleased to report that in and promotions. 2003 PDSA opened a new PetAid hospital in Basildon, The Coco But the cost of saving lives is high. turn for caring and professional Markus Centre; began work on In 2003 PDSA spent nearly £33 veterinary help than PDSA, Britain’s another new PetAid hospital in million providing PetAid services leading veterinary charity. Bradford and continued to develop – a figure that is raised, quite links with private practice through remarkably, entirely by public In 2003 PDSA caseloads rose by 8 the PetAid practice scheme. Here, support each year. In order to per cent, reaching 1.2 million private practices make free maintain and expand PetAid consultations at the 43 PetAid PDSA-funded veterinary care services PDSA must continue to hospitals nationwide. And this available to the sick and injured successfully translate the public’s figure does not include the many pets of their PDSA-eligible clients. genuine concern for the welfare of thousands of sick and injured pets animals into an awareness of the treated free of charge through In 2003 twenty-five new PetAid charity and a growth in legacies, PDSA’s links with private practice. practices were introduced in smaller donations and other income. communities across Britain and, in Sadly, being hit by a car remains a first for the veterinary industry, There are too many groups and the most common cause of injury to PDSA joined forces with VetSavers, individuals to whom sincere pets resulting in a trip to a PDSA part of the Best Friends Group, to gratitude is due for friendship and PetAid hospital. But, from launch pilots of the Partnership support in 2003 for me to list them compound fractures to parvovirus, project and offer free PDSA-funded here. You know who you are, and I tumours to ringworm, foreign veterinary care to the pets of thank you. I also know you’ll bodies to diabetes, PDSA staff see eligible clients and a full veterinary understand why PDSA will be back and treat it all. No wonder PDSA service to fee-paying clients – all next year for more of your support vets and nurses say that their heavy under the one PDSA roof. for pets in need of vets!

Case study One small puppy attracted worldwide media attention in April 2003 after managing to swallow an eight-inch-long kitchen knife. Jake, a Staffordshire Bull Terrier puppy, was brought into the Liverpool PDSA PetAid hospital in Huyton where staff operated immediately to remove the lethal blade. Happily, Jake quickly bounced back to full health. His story received coverage not only in the national press in Britain but also in America, Japan and Germany.

02 03 Every working day free veterinary opened the forty-sixth PetAid PDSA-funded veterinary care to the treatment from PDSA PetAid hospital, The Coco Markus Centre, pets of eligible clients and a full hospitals and practices is available in Vange, Basildon to pet patients. veterinary service to fee-paying to the sick and injured pets of those This new hospital cost £950,000 to clients all under the one PDSA roof. unable to afford private vet’s fees. build and £100,000 to equip; it However, in an emergency, any has two operating theatres and four Roy Trustram Eve, Chairman, said, animal is given essential life-saving veterinary consulting rooms. The “Combining the charitable service treatment regardless of whether the purpose-built PetAid hospital and a value-for-money private owner qualifies for free PDSA benefitted from a most generous practice under one roof enables treatment – 24 hours a day, 7 days donation of £750,000 from the PDSA to utilise more fully the a week. Estate of the late Mrs Coco Markus. resources of these PetAid hospitals The PetAid hospital attracted a and maximises the veterinary care It takes a great deal of specialist notable level of public support and provided to their local communities. equipment and knowledge to offer captured intense local media The operational efficiencies and this kind of emergency service and interest, when it opened. new income streams this offers PDSA is committed to keeping its are key to funding expansion of PetAid hospitals up to date, In 2003 PDSA also arranged for PetAid services into new areas of replacing or refurbishing PetAid 25 private veterinary practices to significant need.” hospitals as they age. join the PetAid practice scheme providing free PDSA-funded In February star, veterinary treatment in communities William Roache, MBE, who plays too small to justify a PDSA PetAid , officially opened a hospital. The new practices covered new purpose-built PetAid hospital in locations from Scotland to North Derby to replace old, outdated Wales and Kent. ER for pets facilities. The down-to-earth actor Providing a pet’s version of a took a keen interest in the new It is a key priority for PDSA to Department in locations PetAid hospital and was delighted maintain PDSA PetAid services in the length and breadth of Britain is to confirm that his interest in animal every community in which they are a complex but rewarding task. welfare began as a child with available on a stable, sustainable Meeting the enormous challenge is membership of Busy Bees – the and long-term basis. Rather than Jan McLoughlin, who was predecessor to Pet Protectors, close PetAid hospitals in appointed Director of Veterinary PDSA’s club for young people. Northampton, Southampton and Services in April, following the Bournemouth because of falling retirement of Gairn Ross, OBE. Jan PDSA is committed to extending the caseloads, 2003 also saw the is supported by Stoke-on-Trent vet, availability of free PetAid services launch of the Partnership project at Richard Hooker, who was to all those eligible for and needing these sites with PDSA joining forces appointed as PDSA’s first Chief veterinary help. In June 2003 PDSA with private practice to offer free Veterinary Surgeon in June.

Case study Rabbits are known for their hopping ability, but when Kandi jumped out of his owner’s arms it all went horribly wrong. By landing badly, Kandi fractured his hind leg and it required all the skill of veterinary staff at the East Glasgow PDSA PetAid hospital for Kandi to make a full recovery.

04 05 PDSA believes that all pet owners PDSA National PetCheck Week in said, “Raising awareness of have a responsibility for the care and September. Nearly 700 private responsible pet ownership is an wellbeing of their animals. The veterinary practices joined PDSA integral part of the PDSA mission. charity is therefore committed to PetAid hospitals in offering free health Increasing general pet care helping owners keep their pets checks to pets and providing pet knowledge for all pet owners will healthy through promoting owners with advice about pet health. ultimately lead to improved health responsible pet care. and wellbeing for the nation’s pets.” PDSA National PetCheck Week was PDSA PetCheck programme launched by diet and fitness expert, PDSA delivers a responsible pet care In 2003 the PDSA PetCheck vehicle, Rosemary Conley, who firmly message every month through generously donated by Julie and believes that healthy lifestyles are informative leaflets and posters Robert Breckman, again toured the important for humans and pets alike. available from PDSA PetAid hospitals country, staffed by PDSA veterinary “It’s too easy to take good health for and PDSA shops and by post from nurses providing advice and granted and then not understand why the PDSA website www.pdsa.org.uk information on pet ownership and we, or our pets, become ill,” she The messages are also supported by Keeping them healthy

free health checks for dogs. Over said. “So many ailments and illnesses extensive media and PR activity. 1,800 PetChecks were undertaken, in humans and animals are Topics covered in 2003 were focusing on diet, weight, grooming preventable with improved eating vaccinations and pet first aid. and dental care. habits and more exercise.” Ask the Vet In April the Blue Peter dogs, Mabel A free information leaflet, PDSA Diet The PDSA website www.pdsa.org.uk and Lucy, were ‘PetChecked’ by and Fitness for you and your pet, contains a veritable host of pet care PDSA Veterinary Nurse, Philippa written in association with Rosemary, information and advice, from Herbert, during an episode of the was available during the week. planning a safe garden to choosing a BBC children’s programme, while Demand for the leaflet was huge and pet, from neutering to dental care. presenters, Matt Baker and Konnie PDSA’s Call Centre in Sunderland The website now regularly receives Huq, explored the PetCheck vehicle, distributed more than 176,000 over 1.7 million hits every month parked outside the famous Blue Peter copies to pet owners all over Britain. representing more than 15,000 studios in London. unique visitors. The most popular Responsible pet care pages in 2003 were the Ask the Vet Data from the PetChecks undertaken In November, PDSA launched questions and answers where visitors revealed a high proportion of another new responsible pet to the website can submit questions to overweight dogs and also that a high ownership initiative, aimed at PDSA Senior Veterinary Surgeon, number of pets had never seen a increasing pet owners’ knowledge of Elaine Pendlebury, who then posts veterinary surgeon. Concern over key pet care subjects. Chief her reply on the site. these findings led to the very first Veterinary Surgeon, Richard Hooker,

Case study When fat cat, Boy, arrived at Aberdeen PDSA PetAid hospital weighing a staggering 7 kilograms, it was clear he needed to lose some weight. Support and guidance from veterinary staff helped Boy’s owner, Karen Gerrard, put him on a strict diet. At 5.5 kilograms he has now lost nearly a quarter of his body-weight, and is much happier and healthier

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© punchstock The task of providing free treatment Roberts), gave her time to call for Challenge of a Lifetime, trekking to 4,500 sick and injured pets more donations of clothes and bric- along the Great Wall of China. every working day is so immense that à-brac to PDSA shops, as well as PDSA needs every penny donated. asking people to make a cash PDSA also received support of a donation while they were shopping. different kind from a number of By selling a mix of new and Keen bargain hunters also had the celebrities during 2003. Famous donated goods, PDSA shops first chance to shop online, at people gave their time to meet contribute more than £1.8m PDSA’s new e-shop, supporters at the PDSA stand at towards the costs of PetAid services www.eshop.pdsa.org.uk for Crufts including Coronation Street each year. Nine new PDSA shops best-selling PDSA-branded cards, star, Malcolm Hebden (Norris opened in 2003, bringing the total toys and seasonal new goods. Cole), EastEnder and long-time to 170. PDSA shops maintain high The online shop was designed and PDSA supporter, , Thanks for your support

standards of presentation and the produced in-house and makes it and the original Big Brother winner, 2003 National Retail Display possible for shoppers all over Britain Craig Phillips. competition was very closely fought. to buy PDSA-branded goods. The Worthing PDSA shop and its A galaxy of stars also agreed to be display encouraging people to try The 81 PDSA fundraising groups photographed with their precious their hands at volunteering was also worked hard to raise funds pets by Lord Lichfield for the first chosen as the winner. with a mixture of fairs, fun dog ever PDSA Pet Pawtraits calendar Overall results for 2003 show that shows, sponsored walks and charity – actresses, Amanda Holden, Jenny the Waltham Cross shop was the auctions. Groups of keen walkers Seagrove, and Lucy top profit maker, the Barnet shop completed PDSA’s Three Peaks Speed; radio DJs, Johnny Vaughan had the most sales per square Challenge in June by climbing and Sara Cox; actor, William foot and Waltham Cross was the Britain’s three highest peaks within Roache; television presenters, Gail top-selling shop. 24 hours. Individual PDSA supporters Porter, Linda Barker and Paul raised sponsorship money by running O’Grady; and chef, Antony Worrall Celebrity supporter and Coronation in the London Marathon, and by Thompson. The calendar was sold Street star, Sue Nicholls (Audrey taking part in the 2003 PDSA online as well as through PDSA shops.

Case study Breezy, a one-year-old cross-breed dog, needed six weeks of treatment and two operations after being frightened by New Year’s Eve fireworks. The terrified dog seriously injured her leg while trying to jump over a child’s stair gate in flight from the noise. She was taken to PDSA PetAid hospital as an emergency out-of-hours case and went straight into surgery. The healing process was long and complicated, but eventually, Breezy made a full recovery.

08 09 Sharing life with a pet is a big donated their time and expertise to 2002 because I love animals. I was commitment but one that brings become PDSA volunteers. These thrilled to learn that I had not only many rewards. Pets can teach us generous people know that their won the Young Fundraiser of the a lot about the good things in life, support is vital to PDSA’s long-term Year title through my fundraising especially loyalty, love and the success and new PDSA awards for activities but I was also Pet Protector importance of good health. volunteers help to recognise this fact. of the Year. As the top Pet Protector I was invited to visit Crufts, where I Many PDSA supporters have also Nominations for the title of had a wonderful time visiting the made a big commitment to support outstanding voluntary team and PDSA stand and seeing the many their favourite charity on a long- individual volunteer were gathered different breeds of dogs. It will be term basis. PDSA now has more throughout the year and the winners something I will never forget. I now than 58,000 Best Friends who were the Musselburgh PDSA shop urge all my friends who love make regular monthly donations and Bournemouth Fundraising animals to join the Pet Protectors to PDSA for pets in need of vets. Group Chair, Cindy Jermon. Club, it's the best pet club ever!”

There are many others who give to Understanding the nature of Enthusiasm and support for PDSA PDSA in different ways, through commitment to pet welfare starts come from young and old alike. In cash donations, gifts in wills, using early and PDSA’s club for young 2003 gifts in wills totalled £25m, a PDSA credit card or by giving a people, Pet Protectors, encourages an enormous contribution to the cost certain amount of time each week this. Young Fundraiser of the Year of providing free treatment for sick Making a commitment

to volunteer in a PDSA shop or and Pet Protector of the Year, and injured pets. It is difficult to fundraising group. All are equally Seonead Adams (12), is an overstate the importance of legacy important and are key to enabling excellent example of the energy income to PDSA as two in every PDSA to provide free veterinary young people bring to PDSA. After three sick and injured pets are care to sick and injured animals. winning both titles, she said, “I treated thanks to gifts in wills. In 2003 more than 4,500 people joined the Pet Protectors Club in

Case study Snowy the cat began to have trouble breathing and his condition rapidly deteriorated during surgery to investigate an old leg injury. PDSA veterinary staff discovered that Snowy’s diaphragm, a wall of muscle separating his chest cavity from his stomach, had been ruptured, probably due to a road accident when he was living as a stray. Left untreated, the injury would eventually have proved fatal, but happily, vets repaired the damage and Snowy is no longer in danger.

10 11 PDSA has worked hard to earn the British Veterinary Nurse December with the presentation of the right to be known as Britain’s Association Congress in October. the sixtieth PDSA Dickin Medal, leading veterinary charity but it known as the ‘animals’ Victoria Cross’. owes its continued success to the In July Halesowen volunteer, Jane energy and determination of those Bergin, was named the Young Royal Army Veterinary Corps sniffer who support its work and dedicate Volunteer of the Year at the dog, Buster, a five-year-old Springer their efforts to the care of sick and Association of Charity Shops’ Spaniel, received the award for his injured animals. annual conference. Jane has services in Iraq, where he located a volunteered her time at the PDSA hidden cache of arms, drugs and In October four members of staff shop in Harborne, Birmingham, explosives. After Buster’s find, received certificates of appreciation since 1991 and says volunteering attacks on British troops in the area from the PDSA Council of helped her overcome shyness and stopped and soon afterwards, they Management for 25 years’ service. build self-confidence. were able to replace their steel helmets with berets.

Earlier in the year, the PDSA Dickin Medal was awarded posthumously to Sam, a Royal Army Veterinary Corps guard and patrol dog, for A job well done his outstanding gallantry during the conflict in Bosnia-Herzegovina Linda Capewell, Head Nurse at Long-standing volunteer, Bert Hills, in April 1998. Sheffield PDSA PetAid hospital, Honorary President of the Basildon Elaine Pendlebury, Senior and District Fundraising Group, was 2003 also marked the sixtieth Veterinary Surgeon Veterinary named Most Enthusiastic Volunteer anniversary of the PDSA Dickin Communications, Pat Varndell, by the United Nations International Medal and, to mark the occasion, Cleaner at Southsea PetAid medical Volunteer Association. Angela PDSA commissioned a limited unit and Judith Holmes, Head Nurse Smith, MP for Basildon, and John edition bronze by sculptress, at Brighton PetAid hospital all Baron, MP for Billericay, presented Caroline Wallace. The bronze joined PDSA in 1978 and are the award in December. portrays Beauty DM, pioneer World remarkable in their loyalty and War II search and rescue dog, with dedication to PDSA. In HM The Queen’s New Year’s her handler, PDSA Superintendent Honours list, Council of Management Bill Barnet, leader of a PDSA After studying for and undertaking Trustee, John Butterfill, MP, received Animal Rescue Squad during the a national nursing dermatology a Knighthood, while former PDSA London Blitz. exam, Mary Mullender, Veterinary Director of Veterinary Services, Nurse at Quinton PDSA PetAid Gairn Ross, received an OBE for On Remembrance Day PDSA hospital in Birmingham, was services to animal welfare. representatives joined other animal awarded the Leo Shield, presented charity, military and veterinary by Leo Animal Health to the PDSA’s ongoing association with groups to march past the Cenotaph candidate achieving the highest animals in active service during in London as part of the Animals in marks. Mary received the shield at wartime was highlighted in War contingent.

Case study When Molly’s abdomen became swollen and she appeared lethargic, the hamster was taken to Swansea PDSA PetAid hospital where it was discovered that she needed an immediate hysterectomy. Veterinary staff performed the operation, a delicate procedure on such a tiny animal but one with a high success rate. Molly began eating the following day and quickly made a full recovery.

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© Adrian Brooks/Imagewise PDSA PetAid service locations PDSA fundraising group and shop locations

▲ PDSA PetAid hospitals ● PDSA shops

Scotland and North West Northern region Midlands and Wales London and South West Scotland & Northwest Midlands South Coast London & London East Aberdeen Bradford Birmingham (Aston) Basildon Tyne Tees Blackpool Dudley Ashford South Midlands & Anglia Blackpool Gateshead Birmingham (Quinton) Bow Ayr Bolton Erdington Bognor Regis Aldershot Barking Dundee Huddersfield Bristol Brighton Byker Burton-on-Trent Harborne Brighton Banbury Barkingside Edinburgh Hull Cardiff Cowplain Callander Bury King’s Heath Chatham Barnet Basildon Glasgow (East) Leeds Coventry Croydon Chester-le-Street Cheadle Kingstanding Eastbourne Cheylesmore Clacton-on-Sea Glasgow (Shamrock St.) Middlesbrough Derby Gillingham Co Durham Chorlton Leicester Gosport Coventry Colchester Liverpool (Everton) Newcastle Leicester Hendon Fort William Derby Newcastle-under-Lyme Havant Harrow Diss Liverpool (Huyton) Sheffield Ilford Glasgow x 3 Grantham Northfield Maidstone Hendon East Ham Manchester Sunderland Stoke-on-Trent New Cross Greenock Hanley Oswestry Newhaven Kentish Town Harold Hill Swansea Plymouth Helensburgh Huyton Rubery Northend Kilburn Ilford Wolverhampton Romford Kilmarnock Leigh Shirley Orpington Nuneaton Ipswich Southend Newcastle-upon-Tyne Long Eaton Solihull Portswood Oxford Leigh-on-Sea Southsea Paisley Liverpool - Old Swan Stafford Ryde Pinner Leyton Thamesmead Peterlee Oldham - Beeston Stourbridge Shanklin Purley Loughton Rutherglen Prescot Uttoxeter Shirley Radford Norwich Stirling Preston Wellington Southsea Rugby Sudbury Sunderland Sale Weoley Castle St Leonards Stevenage Waltham Cross Whitley Bay Sutton-in-Ashfield Wolverhampton Worthing Watford ● PDSA PetAid practice locations ▲ PetAid partnership hospitals Wishaw West Ealing Scotland East Southwest (licensed to VetSavers®) Windsor Aberdeen x 3 Wales & Bristol Boscombe Broughty Ferry Aberdare & district Falmouth & Helston Redruth Bournemouth Bath Christchurch Dundee Aberystwyth Folkestone & Camborne Southampton Bedminster Exeter x 2 Edinburgh x 3 Aldeburgh Forfar Rhyl & Prestatyn Northampton Caerphilly Mutley Plain Elgin & Saxmundham Gainsborough Rugby Cardiff x 2 Newton Abbot Galashiels Aldershot & Retford Rugeley Clifton Plymouth Glenrothes & Farnham Galston & Newmilns Rye & Tenterden Gloucester St Austell Inverness Andover Glenrothes St Austell Knowle Street Inverurie Anglesey Gloucester St Leonards Merthyr Tydfil Taunton Lochee Arbroath Goole & Hastings Morriston Teignmouth Montrose Ashford Grantham Salisbury Newport Torquay Musselburgh Ashington, Greenock Scarborough Penarth Weston-Super-Mare Perth Newbiggin Hailsham Scunthorpe Port Talbot Winton Pitlochry & Morpeth Harrogate Shrewsbury Portishead Yeovil Ayr & Troon Harwich Skegness Staple Hill Northeast Banbury Helensburgh Skipton Swansea Barnsley Bangor, Caernarfon Hereford Sleaford Thornbury Bramley & district Inverness Southport Westbury Brighouse Barnstaple Ipswich Stafford Doncaster Barrow-in-Furness Irvine & Saltcoats Stirling Headingley Bath Street Hull x 2 Bexhill-on-Sea Kendal & Glastonbury Leeds x 2 Bishop Auckland Kettering Stroud Mexborough Blackwood Kilmarnock Sudbury Otley & district King’s Lynn Swindon ★ PDSA fundraising groups Rotherham Bodmin Kirkcaldy Taunton Scarborough Boston & Levenmouth Teignmouth Aberdeen Drumchapel (Glasgow) Nottingham Sheffield Bridgnorth Lancaster Telford Aldeburgh Edinburgh Oxford Shipley Bridlington Launceston Tewkesbury Andover Exeter Plymouth Whitby Bury St Edmunds Lincoln Thetford Ayrshire Formby Portsmouth York Buxton Liskeard Thurso Barcombe (East Sussex) Gateshead Preston Canterbury Llandudno Tiverton Basildon Gillingham Romford Carlisle Llangollen & district Torquay Bearsden /Milngavie Glasgow Salisbury Cheltenham Luton Truro Bembridge (Isle of Wight) Greenock Sheffield Chesterfield Macclesfield Uttoxeter Birmingham Halifax Swansea Clacton-on-Sea Malvern Wareham Birmingham Aston Hereford Swindon Colchester Maybole & district & Swanage Bishop Auckland Hertfordshire Southampton Congleton Midsomer Norton Wells & district Blackpool High Peak Southend-on-Sea Consett & Frome Weston-Super-Mare Bolton Hull Southport Cumnock & district Montrose Whitby Bournemouth Inverness Stafford Diss Newmarket Whitehaven Bow Isle of Lewis Stockport Doncaster Newquay & district Bridlington Kendal Tayside Dorchester Newton Abbot Whitstable Brighton Leicester Teeside Dover Norwich Wick Bristol Lincoln Telford Dumfries Oswestry Winchester Cambridgeshire Liverpool (Everton) Trafford Dunfermline Otley Windsor Cardiff Liverpool (Huyton) Wessex (Winchester) Eastbourne Oxford Worcester Chichester Llandudno Whitby Ebbw Vale & district Pembroke Workington Clacton-on-Sea Lochaber Wirral Elgin Penzance & St Ives Wrexham Cornwall Morecambe Wolverhampton Ely Perth Yeovil Croydon Newcastle Workington Exeter Pitlochry York Denby (Derby) New Forest Wrexham Exmouth Porthcawl Derby North Staffs York & Bridgend Doncaster Norwich Reproduced from Ordnance Survey map data by permission of the Ordnance Survey © Crown copyright 2001 14 15 Income and expenditure

Total incoming resources £64.681m

Legacies receivable Donations Investment Merchandising Net gain on income income disposal of fixed assets

£25.005m £17.731m £2.097m £19.327m £0.521m

Total outgoings £62.165m

Veterinary £32.976m

Merchandising £17.537m

Fundraising £10.501m

Management and Administration £1.151m

The above information is a summary of the statutory accounts of PDSA for 2003. A copy of the full audited accounts can be obtained from Communications Department, PDSA, Whitechapel Way, Priorslee, Telford, Shropshire TF2 9PQ.

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© photoLichfield To find out if you qualify for free PDSA veterinary care, freephone 0800 731 2502.

For more information on the charity and its work email: [email protected] freephone: 0800 917 2509 visit: www.pdsa.org.uk

PDSA Head Office Whitechapel Way Priorslee, Telford Shropshire TF2 9PQ

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