1949 1996 The foundation A splendid year 18 August - is registered as a company, The “three-stripes named after its founder: ‘Adi’ from Adolf and company” equips ‘Das’ from Dassler. 6,000 Olympic athletes from 33 1954 countries. adidas The ‘Miracle of Bern’ athletes win 220 medals, including The ‘Miracle of Bern’ Germany battle Hungary 70 gold. Apparel with a competitive advantage. They are wearing sales increase 50%. adidas soccer boots which for the first time feature removable studs. 2005 1997 Sale of Salomon adidas-Salomon AG The Salomon Group (including Salomon, adidas AG acquires the Salomon Group with , Bonfire, Cliché and Arc’Teryx) is being the brands Salomon, TaylorMade, Mavic sold to in October 2005. The and Bonfire in December 1997. The new new adidas Group is focusing even more company is named adidas-Salomon AG. its core strength in the athletic footwear and apparel market as well as the growing 1999 category. The legal name of the company will The new brands change to “adidas AG” in May/June 2006. The integration of the new brands is gaining momentum. The new Taylor Made FireSole Higher clubs boost sales. Salomon in-line skates Driven by a desire to help all athletes committed take off with high double-digit growth during to performance, adidas manufactures equipment the first half of 1999. for what some consider “fringe sports”. Unconventional high jumper Dick Fosbury 2000 launches himself up and over in adidas footwear. New management Following personnel changes, the new The “Adidas” Team Wins management initiates an ambitious Growth Crowning moment: Franz Beckenbauer, the and Efficiency Program. Major sports events “Kaiser”, raising the World Cup in victory such as the European Soccer Championship salute. Germany had just beaten Holland 2-1 EURO 2000™ and the Olympic Summer Games, in the 1974 final. where swimmer Ian Thorpe takes three gold medals, contribute to the company’s success. The Transition After Adi Dassler’s death, Adi’s wife Käthe, his son Horst, and his daughters carry on the business.

With A New Management

Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company.

1995 Adidas Goes Public Flotation of the company on the Frankfurt and Paris Stock Exchange. Adidas Sports

Everything you need to know about the sports you love: from our products to our athletes and teams.