31 NUMBER3 Geneva, May/June 2005 WIPO Magazine/May-June 2005 THINK, IMAGINE, CREATE World IP Day round up DESIGN Cars, fashion and eco-design COPYRIGHT AND THE ECONOMY Film industry boom in India and Argentina WORLD INTELLECTUAL PROPERTY ORGANIZATION 32 May-June 2005 WIPO Magazine/ Editor’s Note The response to World IP Day this year was the best yet, with events across the world celebrating the Think, Imagine, Create theme, aimed particularly at young people. This month’s issue picks up the theme with a round-up of World IP Day activities, a meeting with some young inventors from Iran, and the inspiring story of a young architect from Burkina Faso, whose creativity and vision has brought new hope to a community in one of the world’s poorest countries. Having covered developments in the PCT and Madrid system in the previous two issues, we continue the series with a look at the Hague System and industrial designs, including an interview with two users. IP and Business focuses on the design-driven fashion industry, and we dip into the world of product design with a look at some recent award winners and emerging trends. Corrigendum The reference to Kenya on page 3 of the March/April 2005 edition should have read as follows: “The first published trademark application from Kenya following accession to the Madrid system was Tropical, filed in 2004 by Kenya Sweets Ltd.” 1 Table of Contents WIPO Magazine/May-June 2005 2 Think, Imagine, Create – The Fifth World Intellectual Property Day 4 Inspirational Creators Diébédo Francis Kéré, Architect 6 Learn from the Past, Create the Future New WIPO series for young people 7 Young Iranian Talent at the Geneva Inventions Fair 8 Striving for Excellence – An exhibition on IP and Sport 10 The Hague System: A tool for corporations and individual designers alike 12 Hague Users Speak 14 Winning Designs 16 IP & Business Intellectual Property in the Fashion Industry 20 Entertainment: It’s Happening in India 21 Argentina’s Flourishing Film Industry 22 Copyright-Based Industries: Assessing their Weight 25 Committee Meetings Endorsement of the WIPO 2006-2007 Program and Budget Member States Agree Basic Text for Revised Trademark Law Treaty 27 Development Agenda: International Seminar 28 Calendar of Meetings 29 New Products Geneva, May - June 2005 2 THE FIFTH WORLD INTELLECTUAL PROPERTY May-June 2005 May-June 2005 DAY 26 APRIL WIPO Magazine/ WIPO Magazine/ The fifth World Intellectual Property namese winners of WIPO awards. popular shopping malls – not in Day met resounding success on The achievements of African cre- search of a sale but to locate clues April 26, with events in over a hun- ators will also be admired by future and complete tasks related to IP. dred Member States. The theme generations at the Museum of Inven- Their final challenge was to create “Think Imagine Create,” directed tions and Innovation inaugurated in an original work of art to illustrate towards young people, inspired cel- Zimbabwe by the African Regional what they had learned about IP, us- ebrations from Azerbaijan to Co- Intellectual Property Organization ing items they had collected during lombia and from Scandinavia to (ARIPO) on April 26. the hunt. Participants walked away Zimbabwe. Member States and non- with prizes, a deeper knowledge of governmental organizations the Many countries broadcast WIPO’s IP and the realization that they too world over found different ways to 30-second television spot aimed at could create and own IP. realize the words of WIPO Director promoting IP awareness and creativ- General Kamil Idris: “Our goal for ity in young people. Others pro- World Intellectual Property Day and duced their own material. Belize, for beyond should be to encourage example, broadcast and webcast young people everywhere to recog- “Creative Belize,” throughout the nize the creator, the problem-solver, month. the artist within themselves.” The problem-solver Recognizing the creator Children are adept at finding uncon- Recognizing and respecting the cre- ventional solutions to problems. The ator is at the heart of understanding challenge is to keep that natural cre- IP and of appreciating our own cre- ativity as they grow up. To do so, THINK, IMAGINE, CREATE ative potential. Members of Young they must be encouraged to feel that Inventors International – aged from their ideas are valuable and useful. 18 to 35 – are actively realizing that Many IP offices geared their activi- potential. The Young Inventors re- ties to reach young minds with that sponded to a challenge by the message. Iceland organized an in- Canadian IP Office to come up with novation competition for children; the most inventive way of celebrat- while school children throughout An anti-piracy poster produced by Singapore ing the event. Jamaica got a break from the stan- for World IP Day The Canadian dard curriculum with three days of World IP Day pin Events to honor inventors, such as specially prepared, interactive IP award ceremonies, exhibitions and activities and presentations. Another WIPO’s “Striving for Excellence” ex- seminars, took place in Azerbaijan, Caribbean nation, Trinidad and To- hibition (see page 8), inaugurated on Bulgaria, Finland, Georgia, Kenya, bago, produced IP Day kits for high World IP Day, also stimulates young Moldova, Ukraine and Uzbekistan school children. people to think about the omnipres- – to name but a few. Viet Nam’s ence of IP in their environment by Center for Promotion of Invention Young people in Singapore put on looking at the world of sports. and Innovation not only held a tele- their thinking caps to participate in vised award ceremony in Ho Chi the IP scavenger hunt. Excited The Estonian Patent Office, in col- Minh City, but also announced plans groups of them could be seen rac- laboration with the European Patent for a film tracing the stories of Viet- ing through one of Singapore’s most Office (EPO), brought together stu- THINK, 33 IMAGINE, CREATE WIPO Magazine/May-June 2005 WIPO Magazine/May-June 2005 Order of Copyright Merit). Among TRIPs* IPR Regime – Implication and those recognized was the Mexican Opportunities for India,” held by the film director Alfonso Cuaron of National IP Organization on April 26, “Harry Potter” fame. Consuelo focused on the next steps. While a Velazquez – whose biggest hit seminar at the University of Brunei “Besame Mucho” was recorded in Darussalam discussed research and several languages and sung by Frank development, the basic principles of Sinatra, Elvis Presley, Plácido IP and the TRIPS Agreement. Domingo, the Beatles, and others – was among those granted a post- In the United States, the U.S. House humous WIPO Creativity Award. of Representatives passed House Resolution 210 in support of the Algeria promoted its rich artistic tra- goals of World IP Day, and of dition by bringing together artists WIPO’s work to promote greater The French I’NOV festival highlighted the and gallery owners for a seminar understanding of the value of IP. The full process of invention, from idea to market, aimed at reinvigorating the visual resolution emphasized the key role showcasing over 200 ingenious inventions. arts market. The two-day event re- IP plays in the U.S. and throughout ceived extensive media coverage. the world, and cited the contribu- dents, inventors, entrepreneurs and The children’s book, “Trip to tion made by innovators and artists owners of small businesses for an Author’s Land,” was released with to the development of societies introduction to IP, its use and pro- fanfare at the Vilnius City Hall in across the globe. tection. In Beijing, a forum on IP Lithuania. A children’s booklet on rights followed a weeklong, nation- copyright was also widely distrib- The Business Software Alliance is wide publicity campaign. While in uted in Bahrain. one of many NGOs to have partici- Hong Kong, the Motion Picture As- pated in World IP Day events in sociation, Hong Kong Scout Asso- IP recognition around Egypt, India, Indonesia, Italy, Ku- ciation, IP Department and Customs the world wait, Latvia, Peoples Republic of & Excise Department launched the China, South Africa, Turkey and the Intellectual Property Badge Award World IP Day also offered an occa- U.S. With the aim of promoting a Program, the world’s first Scout merit sion for many countries to take stock safe and responsible digital world, badge program focused on respect of their national IP legislation and BSA has developed programs for el- Algerian postage for and protection of intellectual look to the future. The seminar “Post ementary and higher education, stamp by artist emphasizing the importance of be- Mohamed Hamouche property. to commemorate ing good cyber citizens and respect- World IP Day The artist ing copyright. Many artists – performers, musi- The diversity of activities and events cians, songwriters, painters, design- organized by WIPO Members States ers, architects and directors – were was such that we cannot do them honored during World IP Day. In justice within these brief pages. But Mexico artistic and literary authors more details are available on our were granted the Gran Orden de website on www.wipo.int/about-ip/ Honor al Merito Autoral (Honorable en/world_ip/2005/activities.html. ♦ Traditional Algerian miniature art by Aicha Haddad *Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement) 4 INSPIRATIONAL CREATORS May-June 2005 Diébédo Francis Kéré, Architect WIPO Magazine/ “A structure of grace, warmth and sophistication, and the villagers, on creating some- in sympathy with the local climate and culture. thing in which the whole commu- The practical and the poetic are fused. [It] inspires pride nity could take pride.” Mr. Kéré and instills hope in its community, laying the foundations trained local men in the techniques of building with compressed earth for the advancement of a people.” blocks.