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“If We Can't Export the Scenery, We'll Import the Tourists”. William Cornelius Van Horne

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“If We Can't Export the Scenery, We'll Import the Tourists”. William Cornelius Van Horne “If we can't export the scenery, we'll import the tourists”. William Cornelius Van Horne Business Plan Presented by The Board of the Van Horne Estate on Ministers Island (VHEMI) 199 Carriage Road, Ministers Island, NB, E5B 0A4 PHONE: (506) 529-5081 www.ministersisland.net 1 Crossing Tides & Time – An Experience Like No Other! Creating a world class tourist destination … The place to visit on the Fundy Coastal Drive. Photo courtesy Derek Grant A Unique Fundy Tidal Adventure! A Flagship Tourist Attraction! 3 THE VAN HORNE ESTATE INC (VHEMI): • A not-for-profit, charitable foundation created for the purpose of protecting, preserving, developing and promoting the cultural, heritage and environmental legacy of Ministers Island. • Focused on achieving greater tourism impact through building synergies and working relationships with the broader tourism community in New Brunswick. 4 A GROWING TOURIST ATTRACTION! • 300% Increase in visitor attendance over the last 4 years (17,000 in 2016) • Ongoing $million restoration of the iconic Maxwell –Van Horne Barn 5 VHEMI STARTING POINT & GOALS: • Our focus has to be on long-term sustainability. • We need to increase tourism and economic benefits. • Goal is to restore heritage structures while introducing a wide range of product innovations which are in keeping with heritage values. • We can achieve sustainability through different revenue generating and partnering approaches to tourism product development. 6 BUSINESS PLAN PARTNERS: 7 A BOLD NEW BUSINESS PLAN! • Renovation of all existing buildings and facilities; • Re-development of island trails; • Establishing dock facilities and providing water taxi transportation to enable continuous access; • Development of themed experiences building on Van Horne, the Passamaquoddy and early settler heritage; • Development of overnight accommodations and food services; • Expansion of adventure tourism programs; and • Recruiting an Executive Director and establishment of a National Board of Governors. 8 DEVELOPING A KEY TOURISM FLAGSHIP • A Unique, Experiential Fundy Tidal Adventure. • Located in St Andrews by-the-Sea – Canada’s Premier Historic Seaside Resort. • The Experience of Driving Across the Ocean Floor. • Celebrating the life and achievements of Sir William Van Horne – A Canadian Historic icon • Build on the elegance and luxury of Van Horne’s Edwardian era (The Progressive Era 1890-1920). • A Special Sense of Place – being an island/Grand Manan archipelago/Bay of Fundy/Passamaquoddy Bay- including Passamaquoddy indigenous peoples, loyalist immigration and subsequent colonization. 9 REHABILITATION & DEVELOPMENT CONCEPTS • On-Island arrival • Carriage House Chalets • The 4 main features: the Bar • Rehabilitated barn, Road, the Barn, the Bathhouse Covenhoven, Bathhouse & Covenhoven Base • Re-purposed Ministers House • Trails for walking, hiking, into a themed interpretation cycling and carriage feature • 23 proposed lookouts • Re-purposed carriage house • Beach access points and garage • Re-purposed Gardener’s • New maintenance compound Cottage into roofed • Docking facilities accommodations • Production gardens 10 PROVIDE OUTSTANDING VISITOR EXPERIENCES • Interpreting Van Horne • Performing Arts & Culture • Various Interpretative Interactive Events Experiences • Carriage Ride Experiences • Themed Retail Experiences • Guided Coastal Nature Walk • Themed croquet, tennis, marine, • Weddings & Meetings nature and arts experiences • Carriage House Chalets • Passamaquoddy Heritage Experiences Experiences • Themed Foodservice Experiences • Agricultural Products & Services 11 THE ECONOMIC IMPACT: • The VHEMI business plan will significantly contribute to New Brunswick’s Bay of Fundy tourism destination strategy and will generate new levels of direct and indirect spending and local, municipal, provincial and federal tourism receipts. • It will create important new jobs in various disciplines: • Design • Food & Beverage Management • Planning • Service Personnel • Construction • Retail • Development Suppliers • Housekeeping • Ongoing Operational • Maintenance Management • Security • Administrative Support • Agricultural Development • Guiding and Interpretation • Sales and Marketing • Goods and Services THE ECONOMIC IMPACT: It is estimated that the project will: • Generate payroll totaling $1.2 million in year one of full operation, growing to approximately $1.3 million by year three. • Create Full Time Equivalent (FTE) jobs totaling between 36 and 40 in year one, growing to approximately 43-48 by year three. • When fully implemented the operation is projected to generate in excess of $500,000 annually which will be directed towards on-going building restoration, maintenance, tourism product development and community support projects. 13 MAKING IT HAPPEN – BOARD GOVERNANCE • Need heightened level of Province, Government leadership, board stature, of Canada, Stakeholders and connectivity, & influence on Members a national scale. • Recruitment of Professional Board Executive Director. Chair & Vice-Chair • Enlisting National Board Members. Executive Director Standing Committees Staff Partners, Contractors, Suppliers 14 MAKING IT HAPPEN – MEMBERSHIP MATTERS • Get involved, volunteer, become a member GET INVOLVED • Recruit other new members • Help us increase the skills and talents available for an increasing range of activities Make a Difference • Build support for the plan and participate in promotion and public relations activities • Assist in fund raising and artifact donation programs • Tell the story – share the dream 15 MAKING IT HAPPEN – A NATIONAL BOARD • The Van Horne Estate on Ministers Island commemorates the legacy of Sir William Van Horne and his place within Canadian Confederation • We invite you to be a part of this effort to recognize Van Horne and build a living tribute to his memory and accomplishments. • Join our National Board and help us fund the development of Ministers Island into a special flagship tourist attraction for New Brunswick and for Canada. 16 MAKING IT HAPPEN – FUND RAISING • Implementation of the full plan is a multi-million dollar undertaking. • Significant benefits will accrue in the form of tourism, economic development & National heritage. YOU? • Opportunities for private individuals, corporations, and all levels of government to support this venture. Town of St. Andrews 17 Crossing Tides & Time – An Experience Like No Other! Thank you for your interest and support. Photo courtesy Derek Grant For more information please contact The Board of the Van Horne Estate on Ministers Island (VHEMI) 199 Carriage Road, Ministers Island, NB, E5B 0A4 PHONE: (506) 529-5081 www.ministersisland.net Take a tour through our website.. www.ministersisland.net 19 .
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