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Sony-SPE Technology Collaboration: 4K/UHD

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Sony-SPE Technology Collaboration: 4K/UHD Technology Collaboration Chris Cookson President, Sony Pictures Technologies 1 CONFIDENTIAL Sony’s Transformation Traditional Sony New Sony • CE/Hardware centric product planning & strategy • New competitors non CE companies • Pre-determine all foreseeable use cases & features • Strategic imperative partner with non-CE industry leaders • Design hardware/software around identified features • Utilize open platform & software solutions • Limited flexibility beyond initial features post launch • Use cases grow as new apps are created by developers • Well identified competition other CE companies • Value of devices and content continuously evolve CE Companies Hollywood Studios IT Developers Having SPE as a partner is Sony’s unique advantage in its transformation CONFIDENTIAL Sony-SPE Technology Collaboration: 4K/UHD 4K Content Creation/ Re-mastering Creation of entire 4K film/TV content line-up for Sony’s new 4K service. Distribution Service Platform Up-Conversion Technology Develop secure content distribution Refine up-conversion technology for system for Sony’s 4K service. Sony’s future 4K products and services. 4K/UHD Standards Setting Define next generation standards for security and picture quality (Bit rate, Color Gamut, Dynamic Range, etc.) for future 4K/UHD digital distribution. 4K/UHD File/Apps-based Format Creation Develop next generation extensible File/Apps-based format to distribute high quality 4K UHD content over multiple platforms with reduced authoring costs. CONFIDENTIAL Sony-SPE Technology Collaboration New Business Creation Distribution Backbone co-development w/ Sony DADC Sony Media Cloud Services start-up w/ Sony PSG Service Oriented Architecture for production and post-production Media Backbone Conductor w/ Sony PSG New Professional Business Opportunity Creation (e.g.) Optical Disc Archive development w/ Sony PSG Next Gen. Product Development, R&D Feedback & Testing ONE DIRECTION 3D World’s first 4K/3D shooting Sony Professional/CE Product Development w/ Sony F65 & F55 cameras Creation of File based workflows for next-gen cameras Feasibility Testing of Sony Cameras for SPE Productions Creation of Specialized Content for Sony’s Global R&D needs Sony MDR-DS7500 2014 Sony 4KTV F55 Workflow Cinema mode Cinema mode Education & Professional Industry Outreach Establishment of Sony 3D Technology Center and Sony Digital Motion Picture Center CONFIDENTIAL “Sony” or “make.believe” is a registered trademark of Sony Corporation. Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies. Other company names and product names are the registered trademarks and/or trademarks of the respective companies. CONFIDENTIAL Projects for review ▐ 4K – F65/F55 – 4K Projector – F1 Service (Sony Group joint, especially Sony, SEL, SNEI, DADC, SPE) ▐ TV quality – New Cinema Mode (based on SPE’s calibration) – HD=>4K up conversion process optimization (Sony TV up conversion is optimized for SPE’s downscaling) ▐ Audio Quality – Sound Bar evaluation ▐ Video Compression (4K and Next Gen Video Codec) – 4K resolution – AVC picture improvement based on SPE’s feedback – HEVC 8bit, 10bit, further extension ▐ Wider Color – xvYCC introduction to 4K Master BD and Sony X1 (4K) service => Helped Triluminos Display marketing – Further study on BT.2020 and XYZ color space – Color space related metadata study ▐ File based workflow – IMF delivery support in F1 service and Blu-ray production (Sony PCL tool) ▐ Also: – 4K/UHD standard activity – Not sure if we can say we are One Sony yet (as Sony and SPE has not been aligned in some items such as 12bit, HDR) – ECP study 6 CONFIDENTIAL.
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