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HMI? How Much Information? How Much Information? 2009 Report on American Consumers

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HMI? How Much Information? How Much Information? 2009 Report on American Consumers HMI? How Much Information? How Much Information? 2009 Report on American Consumers Roger E. Bohn James E. Short Global Information Industry Center University of California, San Diego Date of Publication: December 2009 Last Update: January 2010 How Much Information? 2009 Report on American Consumers How Much Information? 2009 Report on American Consumers 1 INTRODUCTION.........................................................................................................................................8 1.1 Data anD InformatIon ............................................................................................................................10 1.2 What Is InformatIon? .............................................................................................................................10 1.3 hoW many hours? .................................................................................................................................11 1.4 hoW many WorDs? ................................................................................................................................12 1.5 hoW many Bytes? ..................................................................................................................................13 1.6 storage vs. ConsumptIon ......................................................................................................................14 1.7 valuIng InformatIon ..............................................................................................................................14 2 TRADITIONAL INFORMATION IN U.S. HOUSEHOLDS .................................................................15 2.1 televIsIon ...............................................................................................................................................15 2.2 raDIo .......................................................................................................................................................17 2.3 telephone ...............................................................................................................................................17 2.4 prInt........................................................................................................................................................18 2.5 movIes ....................................................................................................................................................18 2.6 reCorDeD musIC .....................................................................................................................................18 3 COMPUTER INFORMATION IN U.S. HOUSEHOLDS ......................................................................19 3.1 CommunICatIng anD BroWsIng the Internet ..........................................................................................19 3.2 Internet vIDeo ........................................................................................................................................20 3.3 Computer gamIng ..................................................................................................................................21 3.4 off-Internet home Computer use ........................................................................................................22 3.5 smart phones .........................................................................................................................................22 4 TRENDS, PERSPECTIVES AND THE FUTURE OF U.S. INFORMATION CONSUMPTION .....24 4.1 analyzIng the groWth of InformatIon ..................................................................................................24 4.2 Where are the mIssIng Bytes? ..............................................................................................................25 4.2.1 Dark Data ...........................................................................................................................................25 4.2.2 tWo kInDs of QualIty: varIety anD resolutIon ...............................................................................26 4.3 analyzIng InformatIon ConsumptIon .....................................................................................................26 4.3.1 hoW muCh InformatIon Is DelIvereD vIa the Internet? ....................................................................27 4.3.2 the rIse of InteraCtIon ......................................................................................................................28 4.4 the future of Consumer InformatIon ...................................................................................................28 APPENDIX A: UC BERKELEY HMI? STUDIES ....................................................................................30 APPENDIX B: DETAIL TABLE ..................................................................................................................32 ENDNOTES....................................................................................................................................................34 How Much Information? 2009 Report on American Consumers Tables and Figures Figure 1 Information Flows in a Home ......................................................................................... 10 Figure 2 INFOH Hourly Information Consumption ..................................................................... 11 Figure 3 Formula for Size Calculations ........................................................................................ 12 Figure 4 INFOW Consumption in Words ...................................................................................... 12 Figure 5 INFOC Consumption in Compressed Bytes ................................................................... 13 Figure 6 Evolution of Reading ...................................................................................................... 18 Figure 7 Average Daily Consumption of Bytes, INFOC .............................................................. 20 Figure 8 Example of a Graphics Processing Card ........................................................................ 21 Figure 9 Screen Shot from NBA 2K10 Game ............................................................................... 23 Figure 10 Shares of Information in Different Formats ................................................................. 26 Figure 11 Contrasting Measurements of INFOH, INFOC and INFOW......................................... 26 Figure 12 Internet as a Source of Information .............................................................................. 27 Table 1 Three Measures of Information .......................................................................................... 9 Table 2 Partial Breakdown of Delivery Methods Analyzed ........................................................ 11 Table 3 Television and Radio Consumption ................................................................................. 16 Table 4 Telephone Consumption ................................................................................................... 17 Table 5 Conventional Media ......................................................................................................... 19 Table 6 Computer Use Non-Gaming ............................................................................................ 19 Table 7 Computer Game Playing .................................................................................................. 21 Table 8 Explaining the Gap Between Consumption and Capacity Growth .................................. 25 Table 9 Summary of Information for Major Groups .................................................................... 27 How Much Information? 2009 Report on American Consumers Acknowledgements This report is the product of industry and university collaboration. We are grateful for the support of our industry partners, sponsor liaisons, university research partners, and administrative staff at the University of California, San Diego. Special thanks for research and writing assistance provided by L. Lin Ong and Doug Ramsey. Early support was provided by the Alfred P. Sloan Foundation of New York. Financial support for HMI? research and the Global Information Industry Center is gratefully acknowledged. Our sponsors are: AT&T Cisco Systems IBM Intel Corporation LSI Oracle Seagate Technology The authors bear sole responsiblity for the contents and conclusions of the report. Questions about this research may be addressed to the Global Information Industry Center at the School of International Relations and Pacific Studies, UC San Diego: Roger Bohn, Director, [email protected] Jim Short, Research Director, [email protected] Pepper Lane, Program Coordinator, [email protected] Special thanks to Pepper Lane for major editing and all-around support. Press Inquiries: Doug Ramsey, Communications Director, [email protected], (858) 822-5825 http://hmi.ucsd.edu/howmuchinfo.php How Much Information? 2009 Report on American Consumers How Much Information? 2009 Report on American Consumers Roger E. Bohn James E. Short Executive Summary In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day. A zettabyte is 10 to the 21st power bytes, a million million gigabytes. These estimates are
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