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Growth Strategy and Competitive Advantages

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01 Introducing results from our three leading businesses, namely our Internet Advertisement, Game and Media businesses, as well as our Growth Strategy and mid-to-long term growth strategy. We also feature some new businesses that have excellent potential for high future growth such Competitive Advantages as esports and dating service. Growth Strategy and Competitive Advantages 14 Growth Strategy and Operating profit image Track Record Repeated cycle of upfront investment Media Business and reward-reaping to promote growth Investment in Video content 20 years after its founding, CyberAgent is still business achieving sustainable business expansion as a result of identifying growth industries and making two major Investment in Game Business upfront investments in the past. Now that watching Smartphone videos through smart devices has become a way of business life for the younger generation, CyberAgent is making its third upfront investment in internet TV station Investment in blogs "AbemaTV" as a pillar of its medium to long-term strategy. AD Business Two Major Upfront Investments in the Past Investment in Blog Business in 2004 The Shift to Smartphone Business in 2013 With CyberAgent's advertising business smoothly on We shifted significant personnel and management track, we turned our focus towards setting up a blog to resources to smartphone business. By pursuing improve profitability. By 2009, it had become one of the Ameba, ads, and games for smartphones, by 2015, largest blogging services in Japan, achieving 80% of our consolidated sales had shifted to profitability by 2010. smartphone business. Ameba Business Operating Profit 7.1billion yen Media Advertisement Game Captured top 2.3 billion yen Transitioned smartphone Hit Ameba to ads smartphone smartphones market share games 2007 2008 2009 2010 2011 Growth Strategy and Competitive Advantages Growth Strategy and Track Record 15 We develop business based on a three-pillar business portfolio centered on Business Activities and internet industries. Market Advantages Internet AD Game Media Business Business Business Cygames, Inc. AbemaTV Business Activities and Market Advantages 16 Business Activities and Market Advantage Since its launch in 1998, CyberAgent has been expanding its internet ad business, and already boasts the top market share in Internet Advertisement Business Japan. Leveraging its strengths in maximizing advertising effectiveness, CyberAgent delivers comprehensive solutions that include advertising business as well as AdTech business. It has been receiving high recognition from media companies. 1 2 3 4 5 6 7 8 1 Criteo Under Criteo's Star Partner Certification Program, CyberAgent has received five-star ratings for six consecutive terms. 5 LINE Corporation Under LINE Biz-Solutions Partner Program, CyberAgent has certified as Gold ranked Sales Partner at LINE Biz Account. 2 Yahoo! Japan Recieved Display Ad Award at 2018 Yahoo! JAPAN Agency Conference. 6 LINE Corporation Under LINE Biz-Solutions Partner Program, CyberAgent has certified as Diamond ranked Sales Partner at LINE Ads Platform for two consecutive years. 3 Twitter Japan Gold Award, Area Award (West Japan), Map Award at #TwitterAgencySummit. 7 LINE Corporation Under LINE Biz-Solutions Partner Program, CyberAgent has awarded as Diamond ranked Official Account at LINE Account Connect 4 Facebook Under Instagram Partner Program, CyberAgent has certified as partner company in Ad Technology. 8 LINE Corporation Under LINE Biz-Solutions Partner Program, CyberAgent has certified as Gold ranked Sales Partner at LINE Account Connect for two consecutive years. Business Activities and Market Advantages Internet Advertisement Business 17 Business Activities and Market Advantage Internet Advertisement Business Full Year Sales Full Year OP & OPM Smartphone advertising leads Operating margin maintains 241.4 billion yen 21.34 billion yen with a YonY increase of 16%. high level, 14% increase YonY. 18.71 208.1 48.2 PC·Other 175.4 44.9 15.15 142.8 53.5 11.52 113.8 52.2 9.12 193.1 Smartphone 51.6 163.2 9.0% 8.8% 121.8 8.0% 8.1% 8.6% 90.6 62.1 FY2014 FY2015 FY2016 FY2017 FY2018 FY2014 FY2015 FY2016 FY2017 FY2018 Business Activities and Market Advantages Internet Advertisement Business 18 Growth rate of Internet Advertisement Business Competitive Advantages Our growth rate is even 1 Maximize advertising benefits through programmatic advertising* higher than the 2 Dominance in the growing field of smartphone advertising double-digit growth of the overall internet 3 Scale advantages & First-mover advantage advertising market. Internet Advertising Market *Programmatic Advertising Accounts for about 80% of all internet advertising market Future Strategy FY2012 FY2013 FY2014 FY2015 FY2016 FY2017 *Source: "2017 Advertising Expenses in Japan" published by Dentsu; and estimations based on CyberAgent sales 1 Further improve capabilities through human know-how and ad technologies, including AI-based. 2 Boost creative power by expanding video advertising. 3 In addition to advertisers whose aim is sales promotion, also attract new Mobile Advertising Market Share advertisers whose aim is branding. Smartphone advertising has become a competitive Our Share strength, accounting for 21％ about 80% of revenue in our internet advertisement 2017 business. *Source: "Internet Advertising Market-Size Estimation Survey" published by Dentsu, CCI, and D2C; and estimations based on CyberAgent net sales totals Business Activities and Market Advantages Internet Advertisement Business 19 Business Activities and Market Advantage In our game business which we launched in 2009, we provide smartphone games Game Business centered mainly on eight major titles, and develop and operate games in a wide range of genres through 14 subsidiaries, the largest of which is Cygames. Nintendo / Cygames Publisher: Nintendo BanG Dream! Project Craft Egg Inc. bushiroad All Rights Reserved. Business Activities and Market Advantage Game Business 20 Business Activities and Market Advantage Game Business Full Year Sales Full Year OP Sales increased 4.5% YonY Profitability slightly 30.45 by the success of a new title 146.5 billion yen declines, while it and operations of existing titles. 140.3 generates a certain amount of profit. 26.5 25.3 billion yen 122.6 17.87 87.0 50.7 8.47 FY2014 FY2015 FY2016 FY2017 FY2018 FY2014 FY2015 FY2016 FY2017 FY2018 Business Activities and Market Advantage Game Business 21 Market Environment Advantages Japan has the world's third-largest game market following China and America. In 2017, the 1 Multiple hit titles that provide business stability with little volatility. industry became 19.2 billion dollars scale (about 2.1 trillion yen) 2 Operational advantages such as events that promote the long-term popularity 2 Game market country rankings* of games. Rank Country Revenue 3 Group-wide deployment of operational know-how and development 1 China 37.9 billion USD technology. 2 United States 30.4 billion USD 3 Japan 19.2 billion USD Future Strategy 1 * Conversion of 1 dollar = 114 yen 2 * Game market country rankings: "2018 Global Games Market Report", Newzoo 1 Continuously deliver hit smartphone game titles. 2 Enhance existing titles to extend the longevity of games.t 7 [Sales Ranking] 8 major titles by the success of "Dragalia Lost." * 3 Focus on deploying other IP TV offerings, continuing the pattern from original IP TV. 1st 10 th Dragon Quest 2 Monsters 30 th Super Light*3 GRANBLUE 3 FANTASY THE iDOLM@STER 4 CINDERELLA GIRLS BanG Dream! STARLIGHT STAGE 4 Girls Band * 6 4 Party!* 100 th Shadowverse 5 PRINCESS 7 CONNECT！ Re:Dive *3 Dragon Quest Monsters Super Light : © 2014-2018 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. © SUGIYAMA KOBO Developed by Cygames, Inc. 6 4 THE iDOLM@STER CINDERELLA GIRLS STARLIGHT STAGE : ©BANDAI NAMCO Entertainment Inc. It was jointly developed and is Sengoku Enbu 8 Dragalia Lost* * 1 -KIZNA- operated by ©BANDAI NAMCO Entertainment Inc. and Cygames, Inc. *5 BanG Dream! Girls Band Party! : ©BanG Dream! Project ©Craft Egg Inc. ©bushiroad All Rights Reserved. 6 Dragalia Lost : © Nintendo / Cygames Publisher: Nintendo Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. * * 7 Sales ranking is calculated from the App Store data provided by AppDB. Average monthly ranking is used for the graph. (For October, use 2013 2014 2015 2016 2017 2018 average until October 1st) Business Activities and Market Advantage Game Business 22 “Dragalia Lost”*1 got the No.1 sales ranking 1 New title “Dragalia Lost”* in Taiwan, Hong Kong, and Macau.*3 (as of October 18, 2018) No.1 JP “Dragalia Lost,” * the collaborative application of Cygames, Inc. and TOP20 HK Nintendo Co., Ltd. has released on September 27, 2018. (Available in TW Japan, Taiwan, Hong Kong, Macau, and North America) 100 MO N.A. 2018 Sept.27 Oct.1 Oct.6 Oct.12 Oct.18 1 * ”Dragalia Lost” :© Nintendo / Cygames Publisher: Nintendo 2 * Cygames, Inc. and Nintendo Co., Ltd. agreed to partner on a new gaming application for smart devices on April 27, 2018. For the purpose of facilitating the partnership, Nintendo obtained 3 approximately 5 percent of Cygames’s issued stocks. * Sales ranking is calculated from the App Store data provided by AppAnnie. (September 27 – October 18, 2018) Business Activities and Market Advantage Game Business 23 Business Activities and Market Advantage Our internet TV channel, "AbemaTV" was launched in April 2016 in partnership with Media Business TV Asahi. Including the world's largest blog service, "Ameba Blog," we deliver media services that can be enjoyed by countless people. AbemaTV Business Activities and Market Advantage Media Business 24 Business Activities and Market Advantage Media Business Full Year Sales Full Year OP 3.09 billion yen Achieved increased revenue through 2.65 2.34 2.33 billion yen our internet TV station "AbemaTV" 31.4 Existing Business and dating service "Tapple". (Blog services, "Tapple", etc) 0 25.6 Up-front investment ("AbemaTV", etc) 23.3 -2.28 21.9 -9.96 With continued upfront investment in "AbemaTV" etc., we have incurred an operating losses of 20 billion yen in FY2018 due to prior investment.
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